Brutus A Transportation Planning SaaS Solution Brutus represents how everyone is likely to travel in the transport system. It can trace simulated people throughout all the travel and activities during the day using any mode of transport, including new mobility services. A digital replica of mobility, land use and socio-demography for gaining a deeper insight in to the challenges of today and future what-if scenarios.
Role: Strategy l Concept l UX Consultant l UI Designer l Data Visualizer
Background Transport is changing fast. People’s needs i.e. demand for mobility services, not supply of infrastructure drive the future developments. Communities are demanding faster, safer, more convenient, and sustainable mobility options. Public and private operators need to be working closer together, and integrating their operations more than ever before. Digitalization, new technologies, services, and modes are disrupting standard policies, design, and investment practices. Like with everything else, mobility choices are simplified by digital technology and new services. The aim of Brutus was to combine a legacy of holistic planning and the state-of-the-practice transport expertise with the state-of-the-art digital technologies, inspiring our clients to achieve their smart mobility goals.
Problem Statement How might we design a Transportation modelling system for transport analysts and modelers with a web-based user interface to allow automating heavy workflows which would enable mass-production of transportation models and make it understandable and easy to use.
Design Process
Identify
Define
Design
Analyse
Primary/Secondary Research
Persona
Visual Design
Usability Testing
Competitive Analysis
To be journey map
Low Fidelity Wireframes
Iteration
Business Requirement
Information Architecture
High fidelity prototype
Brainstorming
User Interview I conducted User interviews with the potential users of the design, as part of the ideation phase and during early concept development. The interviews followed a structured methodology whereby the I prepared a number of topics to cover, made a record of what was said in the interview, and systematically analyzed the conversation after the interview. The interview had a well-defined and previously agreed upon topic that I wanted to understand, explore or better specify by talking to people and listening to them.
10 remote interviews
Target Audience Transport
Transport
Planners
Modellers
Public sector: Cities,
Data Scientists, Engineers,
Municipalities, Governments
Transport Modellers
Private sector: Mobility service companies, Retail, Outdoor advertising
We need Easy-to-use transport demand
We need Faster and more automatized
forecasting & analysis for designing
workflow for building models and
better transportation systems.
recurring scenarios.
We want a system wherein there is no
We want to Increase the margin of
need to install any (specialist) software
transportation demand modeling
and we can use it efficiently.
projects through automation.
Competitive Analysis Competitive Analysis helps in getting the perspective of other designers as to how they designed keeping in mind the pain points and needs of the users. I went through the following applications to understand the mental model and the user journeys of them:
Emme High-performance routing and assignment on all-streets networks to support topographic and urban form in route choice for non-motorized travel, true multimodal routing for walk access to and between transit services, and stochastic route choice model…
Visum PTV Visum is the world’s leading traffic planning software designed for transport planners to empower cities. Conduct traffic analyses, forecasts and GIS-based data management
Remix Remix is the first planning platform for public transit. Design, evaluate, and collaborate all in one place — from a small detour to a full system redesign and everything in between.
Geotwin Human-Centred Global Intelligence Platform
Cube Citilabs' CUBE is an open modeling software used by planners and engineers to analyze the effects of new projects and policies on a city’s transportation network, land-use, and its population.
Brainstorming
Personas Personas are fictional characters, which I created based upon my research in order to represent the different user types that were going to use Brutus. Creating personas helped me in understanding the users' needs, experiences, behaviors and goals. These personas include behavior patterns, goals, skills, attitudes, and background information, as well as the environment in which a persona operates. Here Brian is a Transport Analyst and Dianna is a transport modeler.
Description
Programs I use :
80%
60%
45%
33%
PTV Visum
Emme
SQL
Microsoft Access and Excel
Brian interacts with customers and identify ways to save money in the company's supply and transportation network. He also evaluate projects - such as repaving highways - to determine their impact on social, environmental, and economic factors. They interpret transportation statistics for a given region. Brian uses traffic modeling programs to predict future transportation needs.
My Skills : Overseeing Transportation networks
Brian
High-level mathematical skills
Civil Engineering
Needs/Goals • Precise transport network data of all
Data Analytics
modes of transportation • Ability to do right planning for forecasted
Transport Analyst
travel demand Cost Management
Experience : 7 years Relavance : 100 % Location : Finland
• Ease of decision making
Report-writing
Pain Points
Personality : Detail-orientated
Project management
• Reviewing and Validating travel
Organized
demand for multi scenario in structured single view
" I’m not sure about the tool, but I want to a tool that need not be installed in my
Fast working
computer but can easily be used for
Cost Conscious
Technology Savvy
forecasting and analyzing for designing better transportation systems."
Communicative
Description reporting based on data generated • No ability to generate simulations
Attentive
on our own
Description
Programs I use :
80%
PTV Visum
• Not able to generate quick views for
60%
45%
React/Redux
33%
Bentley Cube
Microsoft Excel
Dianna use specialist computer software to design and develop transport routes. She design how new road installations link to existing transport systems. She also designs one-way systems or diversions, while other roads are being repaired, or planning transport systems ahead of large events, such as festivals or protests.
Needs/Goals
My Skills : Data Science/ Data Analytics
Mathematics, science & geography knowledge
•
Precise transport network data of all modes of transportation
•
Destination/ Mode choice model is automatically generated on Brutus UI
Dianna
Civil Engineering
• Statistics/ Economics
CO2-emissions, noise pollution etc to be calculated for each link
Scripting/ Coding
Pain Points
Personality : Analytical skills
" I need a tool that allows Faster and more automatized workflow for building models and recurring scenarios."
by defining different routes by different modes of transportation.
Transport Modeller Experience : 6 years Relavance : 100 % Location : Finland
upon giving population travel patterns
Transport methods, costs and benefits
Problem-solving skills
Attention to detail
Communicative
Design skills
Adaptable
Technology Savvy
Attentive
• • • • • •
Reviewing and Validating network Revising and standardizing data Precision in network mapping Technical IT related issues Data quality management Creating new iterations every time an error is found while simulating
User Journeys A user journey map was made for both types of users to visualize the process that he/she will go through in order to accomplish their goal. I started the journey mapping by compiling a series of user actions into a timeline. Next, the timeline was fleshed out with user thoughts and emotions in order to create a narrative. Pain points:
TO BE USER JOURNEY MAP
Brian
Transport Analyst
Age 35, Helsinki, Finland
Needs
Expectations:
• Reviewing and Validating travel demand for multi scenario in structured single view
• Ability to perform custom analysis online based on model created
• Not able to generate quick views for reporting based on data generated
• Ability to generate customer reports
To analyze the traffic
To request for a new
To get access and updates
To view and understand the
To analyze and filter the
To tinker new links to
To analyze and create
To verify the reports through
of an area to plan the city
transport model analysis
to their area model for
transport simulation of different
transport simulation of
understand the shift in
reports of analysis to share
senior officials and move
analyzing
scenarios of different modes of
different scenarios and share
transportation volume
with government officials
ahead with transportation
transport depending on
with other stakeholders
Explore
Generate
Validate
different measures
Journey
Request
Initiate
Login
View
• Client visits the landing
• DML Business Development
• Receives login
• Client modifies or views the
• Client does scenario
Client use travel demand
Client uses predefined
Client submits a
page. Understands the
Manager receives an
credentials as and when
ongoing project updates and
analysis, link and flow
and other KPIs to create
reports or creates custom
confirmation against the
products and services for data
notification for a demo request
project is confirmed.
interim model details to provide
analysis.
his own analysis.
reports based on his his
model which has been
analysis. Reads more about
or project need
• Client logs in to view
any confirmation or comments
• He can do his own
needs and is able to
accepted as a valid scenario
DML.
• Interacts offline for further
the updates on ongoing
online
research for the published
Create some add on links
produce a document in a
for a future project
• Request for a demo for
scoping and negotiations to
and completed models
• Selects region or scenario to
model
using existing models for
printable format
interested product and
detail the project needs
filtered on basis of
zoom in for detailed information
• Can do scenario
better
Able to share the desired
Notifies to the DML
categories or years
such as Link types, trip type
comparison and see
comparisons.
report
stakeholder possible for the
• Contacts DML team by
distribution, demographics etc
affects for other
raising new project request
• DML data scientists interacts
parameters.
by choosing an area to be
to update the model based on
• View all published
analysed, target scenario
comments Receives notification
results
years, new links per scenario,
via email or in app
services
Analyze
status change
and any additional information such as preferred data sources, measures etc
Feeling and Thinking Confused about transportation
Anxious
Secure data access
planning of a region,
Excited to see the progress
Interested in
Enthusiastic to try out
Satisfied to create his
Happy to share the
online
conducting his
his own analysis and
own report
successful prediction
own research
additional KPI'
Excited about services and wants to know more
Interaction Touchpoints
Demo Request
Landing page
TO BE USER JOURNEY MAP
Dianna
Transport Modeler
Age 40, Espoo, Finland
Needs
Login
New Model Request
Projects
Models
Analytics
Reporting
Management
Happy to share the
Pain points:
Expectations:
• Revising and standardizing data
• Precise transport network data of all modes of transportation with data of CO2-emissions, noise pollution etc
• Data quality management
• Destination/Mode choice model is automatically generated on Brutus UI upon giving population travel
• Creating new iterations every time an error is found
patterns by defining different routes by different modes of transportation
successful prediction
To discuss requirements for
To define basic details
To collect the input
To examine requirement
To define the measures
To give data of
To Add the KPI's as
To make the model live
To make standardized
a new model
for a new transport
data for all scenarios
and decide on the type of
of all the scenarios and
synthetic population
demanded by the
on the net for the clients
report formats for the
model
from different internal
model to be modelled
design the models
and run the simulations
clients
to Analyze
Analysts to customize
and external sources
and use
as per the designs and evaluate them
Journey
Initiate
Login
Pre-Processing
Estimate
• Receives project
Logins in to check the
• Collects the required
• Chooses the
confirmation from
received
input
business development
project basic details
Simulate
Compute
Publish
Document
• Performs scenario set
• Runs one or more
Generate client travel
Publishes the results for
• Document the results
methodologies to
up by
simulations per
demand analysis and
clients review and
as a "Key Findings"
data such as land use
create the model and
defining input parameters,
scenario to generate avg
other KPI's
feedback post verification
report and upload . These
manager
and
decides if the
year based on
travel
and validation
will standard reports
• Interacts with client
travel survey, applicable
scenario design would
transformed
demand.
(printable) available with
for basic input validations
policies, already
need hybrid
data sets
• Generates synthetic
client for each project
received manually or
approved
model or not.
• In case the current
population
• Client can review and
through Brutus
initiatives that can
• Decides based on the
network
to allocate activity patterns
download the same
impact
model complexity
needs modification,
for
scenario
• Estimating mode - &
define
individual.
• Cleans up and
destination
measures.
• Assign trips to route and
transforms
choice models
Design
network
the data for base
• Saves simulation results
scenario
for future
• Compute travel times
reference
between all origins and destinations if needed
Feeling and Thinking
Inquisitive for
Secure Access
new model
Finds it easy to
Excited to compute
Excited to
Delighted to create
consolidate and
in simplified way
design
results online
analysis
Interaction Touchpoints
Simplified steps
Relaxed as submit
Simplified data
after cross verifying
sharing
scenarios
Login
Data tables
Models
Models
Analytics
Analytics
Brutus URL
Reporting
Information Architecture Information architecture was drafted to decide how to arrange the information in order to be understandable and intuitive. This Information architecture was aimed at organizing content so that users would easily adjust to the functionality of Brutus and could find everything they need without big effort.
Style Guide Filters
Trip types- Unselected
Education
Medical
Trip types- Selected
Work
Shopping
Daycare
Vacation
Leisure
Home
Religion
Education
Medical
Miscellaneous
Mode of Transport- Unselected
Car
Helicopter
E-Bike
Cycle
Air
Ship
Daycare
Ambulance
Metro
Bus
Rail
Truck
Car
Pedestrian
E-Bike
Helicopter
Air
Through traffic Selection
Link Statistics Selection
Increase
Network Visualisation types
Bus
Road
Footpath
Highway
Bridge
Cycle Path
Highway
Air
Transit stop connector/ level crossing
Rail
Pedestrian
Vacation
Religion
Home
Miscellaneous
Cycle
Ship
Ambulance
Metro
Bus
Rail
Truck
Pedestrian
Scenario Comparison Difference
Link Interview Selection
Cycle
Leisure
Mode of Transport- Selected
Link Selection
Car
Work
Shopping
Transit stop connector
Footpath
Transit link/bridge
Single Railway Line
Double Railway Line
Decrease
Insignificant Difference
Features Designed How a feature was born Coming up with new features was tough. Taking inspiration from the old Brutus UI, the new features were designed. But pumping the product with features is a recipe for unnecessary complexity. That's why we decided to approach the feature ideation in a smart way.
New Feature
The Brutus ideation combined the vision of the Brutus stakeholders, UX Our Expertise
Expertise and the user research findings we collected. That way all new features
Stakeholders Vision
The feature ideation process was an iterative one. In order to keep designing, validating and coding features as rapidly as we can, we worked in increments.
Here are some of the most
important features we designed.
What Users Want
Model Listing In order to enable the users in identifying the model they desire to analyze, we've shown them the model names, its details and the area it covers for them to open their model and start working on it. This page has both a map view as well as a list view and a grid view.
Brutus Brutus
Home
Services My Models Projects
About Us
Contact us
AVMR
Request New Model
AVMR EN
EN
Search
+ _
Model Name
Model Name
Model Name
Model Name
Model Name Model Name
Model Name
Model ID: JKLBRU
Model Name
Search bar and Map Controls
Model Name
Country: Finland Areas Covered: City of Helsinki and its neighboring municipalities
Model Name
Base Scenario Name: Scenario 2020 No. of Scenarios: 4 Model Name
Model Name
Jyväskylä Region Model Name
Model Name
Pins to indicate the location of each model available for the user
Model Name Model Name Model Name Model Name Model Name
Double click on Model to open
On hovering on the pin, the user gets detailed information about the model and the area covered
Transport volume analysis Brutus represents land-use in a dense grid containing information about socio-economic activities and population. Synthetic agent population is generated to closely resemble the study area population. Trips are assigned to the travel modes and routes that are most attractive in terms of time, cost and level of service. In order to view and analyze this simulated data of transportation volumes, we have designed the interface in such a way that the user can identify different modes of transport and can filter the trips through many layers to gather information for planning the transportation system of the area/city/country.
Brutus
Model Name 2018 Scenario 2014
Scenario Comparison
Search area
0
42 ⇄ 3
0
4 086
111+
012 3 025
0
135 ⇄ 2
3
⇄
64
350
0
00 ⇄ 6
08
⇄
4
213
086
3 024
⇄
⇄
⇄
⇄
709
⇄
5 ⇄2
sreyal ataD
1 042
Statistics & other KPI's
⇄
0
68 ⇄ 5
Start Location
End Location
⇄ 10
0 135 ⇄ 2
⇄
⇄
Area Selection
312 05
01
0 ⇄ 10
0 ⇄3
sretliF
Filter traffic volumes depending on Mode of Transport, Trip Type, Area Selection, Link Analysis
37 03
2
0
⇄
⇄
Trip Type
_
33 ⇄ 7
⇄
⇄
Mode of transport
+
0 ⇄ 10
scitsitatS
33 ⇄ 7
4
Time of the day
216 ⇄
006
⇄
Reset all filters
⇄
135 ⇄ 2
⇄
0
01 ⇄ 2
0
0
086
Filters
⇄
33 ⇄ 7
0
39 ⇄ 4
Map Type
Reporting
950
⇄
Volume Map View
New Design
EN
543
About Model
Back to models
AVMR
Link Interview
+12
⇄ 1340
⇄
⇄ 1340
⇄ 0
46 ⇄ 3
Railway Car (drivers only)
2 012
Bus
⇄
Analysis Legend
⇄
80
46
20
⇄
Bicycle
062
⇄
Analysis Legend
0531
⇄
066
⇄
Through Traffic
0
125
21 04
⇄
2 543
⇄
Link Analysis
Map Imagery
These lines represent the volume of trips by different modes of transport. Cartography colors are used have been selected to demonstrate the different modes of transport.
Line widths are depending according to the volume. The arrows show the direction of the trips.
Statistics While analyzing transportation volumes, it is very essential for the transportation planners to view statistics in order to make informed decisions. Accordingly we designed the statistics module keeping in mind that Various trip statistics should be charted when showing a single-scenario analysis. Statistics should be dynamic as per the filters applied.
Brutus
Model Name 2018 About Model
Scenario 2014
Scenario Comparison
Search area
0
4 086
111+
⇄
⇄
Scenario Statistics
⇄ 10
50 213
3 025
5 ⇄2
709
⇄
3
350
⇄
64 08
213
0
00 ⇄ 6
4 086
3
⇄
⇄
⇄
⇄
Link Interview
+12
⇄ 1340
543
Link Analysis
2
⇄
sreyal ataD
042
1
0
135 ⇄ 2
⇄
⇄ 024
Area Statistics
⇄
680 ⇄ 5
Start Location
End Location
Link Statistics
012
⇄
sretliF
Area Selection
⇄
0
125
⇄
066
⇄
Through Traffic
20
⇄
Bicycle
80
46
⇄
062
Analysis Legend
⇄
⇄ 1340
0531
⇄
0
46 ⇄ 3
21 04
Statistics module consisting of Trip Statistics, Co2 Emissions, Demographics.
312 05
01
0 ⇄ 10
0 ⇄3
+
_ Clear all
330 ⇄ 7
⇄
⇄
Trip Type
37 03
2
Statistics
⇄
⇄
Mode of transport
0 ⇄ 10
543
330 ⇄ 7
4 086
Time of the day
216 ⇄
006
⇄
Reset all filters
⇄
135 ⇄ 2
⇄
0
01 ⇄ 2
0
0
scitsitatS
42 ⇄ 3
⇄
33 ⇄ 7
390 ⇄ 4
Filters
EN
Reporting
950
⇄
Volume Map View
New Design
scitsitatS
Back to models
AVMR
Bus
012
2
⇄
Railway Car (drivers only)
Trip Statistics showing the statistics of any selected link depending on the filters. The values change depending on the filters applied.
The pop up is responsive and can be placed anywhere on the screen.
Scenario Comparison user (client, city official, transportation modeller) to easily compare two scenarios in the following aspects: in traffic volumes. in network infrastructure in key statistics like mode-share, (trip) distance travelled etc.
Brutus
Model Name 2018 About Model
0
39 ⇄ 4
0
⇄
0
122
5 ⇄ 1
1 000
⇄
0
4 025
3 025
68 ⇄ 5
5 ⇄2
⇄
3
⇄
360 5 ⇄ 1
⇄ 2 000
2 543
⇄ 1340
062
0531
066
0531
⇄ 1340
⇄
Bicycle
950
⇄
⇄
⇄
⇄ 062
220
⇄
⇄
⇄
Through Traffic
⇄ 1650
0
125
⇄
Analysis Legend
sreyal ataD
709
709
⇄
⇄
⇄
⇄
350
⇄
+12
⇄ 1340
Link Interview
012
111+
012
⇄
⇄
1 042
0
16 ⇄ 2
5 ⇄2
213
⇄
⇄
⇄
sretliF
0
68 ⇄ 5
End Location
⇄
6 ⇄ 9
0 ⇄3
Start Location
Link Analysis
5
3 052
4 086
01
⇄
0 ⇄ 10
⇄
Area Selection
30 ⇄ 2
026
4
0
1
0
086
006
216
42 ⇄ 3
⇄
⇄
Trip Type
_
0
⇄
Mode of transport
+
⇄
33 ⇄ 7
Search area
39 ⇄ 4
⇄
Time of the day
Focus Scenario 2016 -NC2
⇄
⇄
⇄
0 201 Reset all filters
Reporting
⇄ 42 ⇄ 3
Filters
New Design
036
Reference & Focus
Scenario Comparison ⇄
Reference Scenario 2014
Volume Map View
Different views to evaluate the comparison: • Reference & Focus • Reference & Difference • Focus & Difference • Only Difference
Scenario 2014
EN
scitsitatS
Back to models
AVMR
066
Enable Brutus • Differences • Differences • Differences
0
0
46 ⇄ 3
46 ⇄ 3
Bus Railway Car (drivers only)
Split view of screen showing parallelly to compare the volumes and network visualization of two scenarios
Brutus
Model Name 2018 About Model
Scenario 2014
0
39 ⇄ 4
⇄
216
⇄
10
+15
⇄
086
1+ 011
012
1+ 024
073
⇄
350 ⇄
-310
⇄ +1 230
0
125
0321+
Bus
0 346
Decrease
Railway Car (drivers only)
+ 0121
+ 0122
0531
062
⇄
⇄ 1340 ⇄
⇄ Increase
0 -22
⇄
066
⇄
⇄
⇄ Bicycle
⇄
032
⇄
Through Traffic
Analysis Legend
5 ⇄ +
2 543
+12
⇄ 1340
Link Interview
sreyal ataD
3
1+ 024
⇄
⇄
⇄
0
709
213
⇄
Link Analysis
+21
⇄
⇄
⇄
11 04
5 ⇄2
⇄
⇄
End Location
4 +14
+
Start Location
⇄
⇄
3 025
01
111+ 68 ⇄ 5
⇄
1 042
⇄
0
⇄
sretliF
⇄
Area Selection
⇄ -9
⇄
Trip Type
⇄
⇄
0 ⇄3
0
+13
1+ 032
4
⇄
⇄
0 ⇄ 10
⇄
0 +119
-120
⇄
1+ 002
4
0
⇄
Mode of transport
_ ⇄
086
006
33 ⇄ 7
+
0
⇄
Time of the day
Search area
-210
⇄
⇄
⇄
0 201 Reset all filters
Focus Scenario 2016 -NC2
⇄ 42 ⇄ 3
Filters
Reporting
0±
Reference & Focus
New Design
⇄
Reference Scenario 2014
Volume Map View
Scenario Comparison
EN
scitsitatS
Back to models
AVMR
⇄
Insignificant Difference ⇄
+134
0 -31
Difference view of traffic volumes between the two selected scenarios
Network Visualization In order to study the underlying network of all modes of transport in the model, we designed this module that will help the users to understand the network of individual modes of transport, their link speeds and link types.
Brutus
Model Name 2018 About Model
Back to models
Scenario 2014
Scenario Comparison
AVMR New Design
EN
Reporting Search area
Network Visualization 50 Km/h
⇄ 37 03
50 Km/h
+
_
80
scitsitatS
Km/h
Mode of transport
100 Km/h
70 Km/h
Link speed
On
Speed limits
On
sreyal ataD
Filter traffic networks depending on mode of transport, Link Speed and Speed limits
111+
⇄
Filters
100 Km/h
Analysis Legend
80
100
Km/h
Km/h
High Speed Medium Speed Low Speed
40 Km/h
Network according to different high/ medium/ low link speeds
Link Speeds
• Link Statistics: Gives statistics of a particular link with selected filters • Area Statistics: Gives statistics of a selected area grid with selected filters • Scenario Statistics: Statistics of the full
Usability Testing Usability testing mainly focuses on user's ease of using application, flexibility of application to handle controls and ability of application to meet its objectives. Usability testing allowed us and the developers to evaluate how end users interacted with the design of Brutus. Usability Testing helped us in measuring how easy and user-friendly the interface of Brutus was. A small set of target end-users were employed to use the application to expose usability defects.
1. User Profiling
• Identifying Users (Transport analysts, designers, engineers) • Users with different experience level
2. Testing preparation and Business Task • Preparing guide, Deciding tasks
3. Task Evaluation
4. Analyzing
• Observations by research team • Performance feedback by user • Online questionnaire
5. Reporting
• Data collection and refinement • Detailed analysis • Identifying solutions • Documentation
• • • • • •
UT Goals and Objectives UT Methodology Task success ratio Task performance rating User feedback Points for improvement
Goals of Usability testing Discoverability and Learnability The goal of the usability testing was to check the ease with which the users can discover features within the application and how easy it is for the user to learn to use the application and its features.
Easy to use The goal of the usability testing was to check how easily the users are able to complete their tasks.
Time saving The goal of the usability testing was to check how quickly complete their goal with less manual effort.
Scenarios of Usability testing 1. As a transport analyst, you want to analyze the traffic volumes of car and cycle for all the trips made for Shopping and Work purpose.
2. You want to analyze the statistics of the distribution of trips of a particular Link according to the applied filters.
4. You want to have a look at the statistics of the current scenario and share the analysis that you have created with a stakeholder.
3. You want to analyze which are the common trips that pass through two links by selected mode of transport “Cycle”to understand . Why?
5 Users were tested Time given: 1 Hour SUS Usability score The System Usability Scale (SUS) offers a quick and effective way to evaluate the usability of the design of the application. It helps in measuring the efficiency, effectiveness and level of satisfaction. Looking at a respondent’s answers and the corresponding number score for each response, the overall SUS score was calculated using the following framework: The users ranked each of the 10 questions above from 1 to 10, based on their level of agreement. 1. For each of the odd numbered questions, subtract 1 from the score. 2. For each of the even numbered questions, subtract their value from 10. 3. Take these new values which you have found, and add up the total score. Then multiply this by 2.5. Then divide it by 2.
Ability to analyze
Worst Imaginable
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78.5
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100
Labels Poor
Ok
Good
Best imaginable
SUS Acceptability Score. Image credit 10up.com.
Icons Not Acceptable
Marginal Acceptability Score
Acceptable
Thank You for you time! Car
Anvi Mathur Cycle
Bus
Air
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