Projects done in Internship

Iseo Chemdis Pvt. Ltd. 70 Maruti Industrial Area, Sector 18, Gurgaon 122015 Internship Duration: 1st January to 31st May 2018 Name: Anvi Mathur Course: BA (Hons) Product Design Roll no: NPD153131 Industry Mentor: Rahul Butalia

About Company The company makes rubber foam toys that are flocked to obtain a tactile texture which makes them a wonderful developmental aid for children.

Market Segment Rubbabu exports their toys according to orders by appointing various distributors all around the world. From the inception, Rubbabu has made contacts with around 20-25 distributors.

Market share

20%

80%

Domestic

International

Manufacturing Process

Brief 1 o To design a stool for children that can be assembled by the customer, taking inspiration from the IKEA Mammut Stool. o The design insights for the furniture were: •

Durable

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Lightweight

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Comfortable

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Easy to carry

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Playful

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Attractive form, colours or graphics

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Height should be fixed

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Can be assembled (To minimise packaging)

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Soft mattress to comfort seating experience

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Detachable and Washable

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The joiners should be fun and easy, so that children can join

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Age group: 3-10 years

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No pointed or sharp corners

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Very good stability

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Fingers should not get pinched Picture credits: IKea

Features of the stool: • Perfect for children to sit at and play, draw, study, do crafts or set the table for a cosy picnic in the garden.

• The furniture is light but steady, and the child can carry them from room to room or out into the garden.

• Also perfect for outdoor use since it is made to withstand sun, snow and dirt. The cushion covers can be washed.

• Easy to assemble – just push the cylindrical extrusions inside the gaps.

• Recommended for ages 3 – 10 years.

• The material is Polypropylene plastic.

• Dimensions: Width: 35 cm, Height: 30 cm, Length: 35 cm • Manufacturing processes used: 1.

Blow moulding for the PP base and legs of stool

2.

Baking of latex for rubber foam cushion seating of stool

3.

Screen/ Pad printing for cushion covers

Cushion Covers

Brief 2 o To design a range of simple toys with rubber foam for the age group of 3-10. o Design Insights: •

Simple toys

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Developmental

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Fun and Playful

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Engaging

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Toys that teach

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Play with purpose

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Imaginative

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Enhances Creativity

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Improves Motor Skills

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Enhances concentration level

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Sustain Child’s development

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Trial and Error Method

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Develop adult-child bond

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Generate information about surroundings

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Family time-creativity collaboration

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Colourful

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Enhances cognitive skills

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Helps understand the world

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Put things together

Shape Sorters Playing with shape sorters can: •

Facilitate motor skill development and problem-solving skills

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Teach cause-and-effect

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Increase self-esteem

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Help with shape identification and color practice

Age 6 months-15 months

Suggestions for Play Skills Acquired Child may dump pieces Tactile and motor skills, out, play with them hand-eye coordination separately, and possibly attempt to fit them in slots

15 months-3 years

Attempt to successfully fit blocks in corresponding slots

Cause-and-effect, problem solving, shape and color identification

3-4 years and beyond

Time how fast child is able to fit each piece in corresponding slot

Counting, goal-setting, continued improvement on previous skills

Shape sorter for children to learn about marine life. This helps children enhance their motor skills.

Shape sorter to teach cause and effect. This helps children enhance their motor skills.

Puzzle Stampers

This is a stamper that also serves as a puzzle.

All the stampers can combine to be stored or used as puzzle stamper. Each stamper has a knob inside that helps the child to use the stamper individually as well.

Puzzle Stampers This is a stamper that also serves as a puzzle.

These stampers have 2 body stamps and 4 face stamps for the child to mix and match and be creative

Brief 3 Draft a rack that can be assembled to keep the ball trays and little animals’ assortment trays. A rough design of the rack was given and I had to figure out the dimensions of the assembling fixtures and each piece.

Rack with slit joints

PACKAGING DESIGN During my internship period, I was given the task to design the artworks for the packaging of toys for the two buyers: Freefox and Rubbabu LLC. The green packaging belongs to Rubbabu LLC whereas orange packaging belongs to Freefox .

Bibliography •

Ikeacom. 2018. IKEA AU/EN. [Online]. [2 January 2018]. Available from: http://www.ikea.com/aa/en/catalog/products/90267561/

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Stepuppetscom. 2016. Official Step Up Pets® Home Page for Lovable Kids Step Stools. [Online]. [2 January 2018]. Available from: https://stepuppets.com/kids-step-stool-safety/

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Kaplancocom. 2018. Kaplancocom. [Online]. [2 January 2018]. Available from: https://www.kaplanco.com/ii/choosing-chair-table-sizes

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Onaveragecouk. 2018. Onaveragecouk. [Online]. [2 January 2018]. Available from: http://www.onaverage.co.uk/body-averages/average-child-weight

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Onlyhomecouk. 2017. Onlyhomecouk. [Online]. [2 January 2018]. Available from: http://www.onlyhome.co.uk/room-c22/childrens-c126/childrens-stools-c131/the-inventors-kids-pink-elephantstool-p2746

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Etsycom. 2018. Etsy. [Online]. [2 January 2018]. Available from: https://www.etsy.com/inen/listing/518013775/children-stoolwith-a-matching

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Pinterestcom. 2018. Pinterest. [Online]. [2 January 2018]. Available from: https://in.pinterest.com/pin/208150814000075973/

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Pinterestcom. 2018. Pinterest. [Online]. [2 January 2018]. Available from: https://www.piggl.co.uk/collections/childrens-chairs/products/brontosaurus-dinosaur-childrens-chair

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Wfcdncom. 2018. Wfcdncom. [Online]. [2 January 2018]. Available from: https://secure.img2ag.wfcdn.com/im/89030569/resize-h299-p1-w299^compr-r85/1627/16273524/Kids Step Stool.jpg

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Vurnicom. 2018. Vurnicom. [Online]. [2 January 2018]. Available from: http://vurni.com/kids-playful-furniture/

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Sprout-kidscom. 2018. Sprout-kidscom. [Online]. [2 January 2018]. Available from: https://sproutkids.com/products/modern-kids-table-and-chairs-kt2c001