APJ Vol 22 2014

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2014

Spring Issue Volume 22.

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Aesthetics Practitioners Journal

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AESTHETICS

PRACTITIONERS Journal

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The official publication of the Aesthetics Practitioners Advisory Network Pty Ltd ISSN: 1836-9812

Spring Issue Volume 22. 2014

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Biomimetic Skin Care

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Effective imitation of biological processes found in the skin

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WELCOME TO THE WORLD OF CHRISTINA COSMECEUTICALS. WE LOOK FORWARD TO BEING YOUR PARTNER. Call or email SKIN FACTORS - Progressive Solutions for your obligation-free info and sample kit.

TOLL FREE 1800 824 282 E: info@christina-cosmeceuticals.com.au W: www.christina-cosmecuticals.com.au

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INDUSTRY REPORTS, NEWS AND PRODUCTS 8-9 36

CEO's Heart-2-Heart Report The Australian Taxation Office targets the Beauty Industry for non-compliance 38 How to Strengthen and Accelerate your Business Position with the Aesthetics industry's 54-58 Aqua Bellus Day Spa – Luxury in a Beautiful Space 74-77 Aesthetic Industry Bulletin 86-88 Product Innovations 110-111 Member Profile 120-121 Scientific News

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REGULATIONS, EDUCATION AND TRAINING 15

New Advances and the future direction of Australia Beauty Qualifications 40-43 Falling in Love with Tasmania 50-52 The Evolution of an Industry 64-65 Effective Diagnosis of Skin Lesions and the Role of the Dermascope – Part 1 100-101 Tattoo Ink Safety Warning to Cosmetic Tattooists 118-119 Consulting with your employee prior to redundancy

SCIENTIFIC RESEARCH, TREATMENTS AND TECHNOLOGY 20-23

Stress – The Modern Day Epidemic and the Clinical Approach 26-28 Stress Skin Manifestations and Treatments 62-63 Cell Energy and Ubiquinol 78-80 Home-Use Beauty Devices – A fast-emerging market 82-84 Cellular Rejuvenation – the inside out solution 94-96 Client wellness assessment has entered the Digital Age Bio-Profiler 98-99 Breast Cancer and solutions through Medical Cosmetic Tattoo 112-113 Skin Health – The whole body approach within the scope of Beauty Therapy 114-117 Dandelion Benefits for Skin and Body

BUSINESS, PERSONAL AND PROFESSIONAL DEVELOPMENT 24 12-13 14-15

Ask the Expert Cover Story: Why Biomimetics Getting a Proven Business Model for on-going business success 90-91 The Seven Tips: How to get Clients Returning and Spending More 92 -93 The Key Attributes to Leadership Success 102-104 The Need for Accurate Advice in a Constantly Changing World 105-107 Business News 108-109 7 Proven Ways to Create Enduring Relationships with your clients and Boost your Bottom Line

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SEMINARS, EXPOS AND CONFERENCES

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Australian Aesthetics Conference program (Hobart, Tas) Perth Hosts Successful Conference

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10 National Laser and Cosmetic Medical Conference ASAPS 2014 Symposium

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1300 660 297 www.ultraderm.com.au Contact our office for an Ultraderm presentation pack, please mention you are an APAN member to receive an Ultraderm product gift

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EDITOR’SNOTE

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What an eventful year we have had so far.

By the time you receive this issue of APJ we would have staged APAN's second Conference for the year in Sydney, directly after the International Beauty Expo.

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The A5M Medical and Aesthetic Conference would also have been staged so full reports on these events will be presented in our summer issue of APJ.

However, if you didn't get a chance to attend any of these events there is still a wonderful opportunity to attend APAN's last conference for the year in Tasmania. We have a wonderful educational program awaiting those who come, not to mention the opportunity for some fun by exploring the region – read all about it in Falling in Love with Tasmania.

Hobart is beautiful that time of the year so why not consider joining us?

September is a special time when businesses need to start positioning themselves for the coming summer months that traditionally are the busiest for our industry. As our industry continues to advance with the opportunity for salons to step-up their services for eager consumers, so we have also stepped up our articles in support of you the therapist. APJ is very much about education and challenging your thinking to move beyond the status quo. We love to see you grow and venture into new territories, and our aim is to give you solid knowledge to do this with as much security as possible.

We are thrilled with the wonderful selection of articles that you will find in this issue. There is a wonderful article Stress – the modern-day epidemic and the Clinical Approach presented by Associate Professor Sinan Ali. Gay Wardle shares some wise thoughts in The Evolution of an Industry where she addressed new approaches for therapists and businesses to consider when facing the future.

Julie Hyne addresses the all-important issue of salon etiquette in her article – 7 Proven ways to create enduring relationships with your clients and boost your bottom line. Cosmetic tattooists will also find two excellent articles in support of our growing number of members who specialise in this modality. There is a great article on why Biomimetics is gaining renewed recognition in the global skincare market and for nutrition we cover some important research findings on Ubiquinol. There is a good mix of business information, regulatory issues as well as technical educational articles and, of course, we have interviewed interesting people who were happy to share their knowledge with us. I trust you will enjoy the spring issue of APJ and gain some value from it for your career and/or your business. Stay open to learning and life and your work will continue to be energised with new opportunities.

Stay committed to your passion.

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http://www.facebook.com/APAN.page http://twitter.com/#!/apanetwork CTITIO NE PRA @apanetwork S

APAN Website: http://www.apanetwork.com APAN Office Email: info@apanetwork.com

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Tina Viney, Editor info@apanetwork.com

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Editor Tina Viney Phone: (07) 5593 0360 Fax: 07 5593 0367 Email: info@apanetwork.com Web: www.apanetwork.com

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Welcome to APJ

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Typesetting & Graphics

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Mark Viney Kharis Enterprises Pty Ltd

Advertising and Marketing Tina Viney Phone: 07 5593 0360 Aesthetics Practitioners Advisory Network PO Box 5448 Q Super Centre Qld 4218 Australia Fax: 07 5593 0367 Mobile: 0412 177 423 Email: info@apanetwork.com

Publishers Kharis Enterprises Pty Ltd

Design & Production Artwork and Editorial Kharis Enterprises Pty Ltd 8 Parkdale Court Robina Q 4226 Phone: 07 5593 0360 Fax: 07 5593 0367 Mobile: 0412 177 423 Email: info@kharis.com

Printed for Aesthetics Practitioners Advisory Network Pty Ltd ACN 136 987 169 ABN 25 136 987 169

Accounts Payable Aesthetics Practitioners Advisory Network PO Box 5448 Q Super Centre Qld 4218 Australia

Journal Advisory Board Terry Everitt – Education features Wendy Neely – PR and Marketing Dr Douglas Grose – Scientific content Caroline Nelson – Business Features

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John Fergusson Terry Everitt Bill Anton Gill Fish Vanessa Kirkham Maureen Houssein-Mustafa

ISSN: 1836-981 ㈵

Print Post Approved [100000257]

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FRONT COVER DR SPILLER – BIOMIMETIC SKIN CARE Distributed by OmniDerm Ph: 1300 301 007 or email info@dr-spiller.com.au For further information see pages 12-13.

The Aesthetics Practitioners Journal is the official publication of the Aesthetics Practitioners Advisory Network Pty Ltd, a network organisation established to service the needs of the aesthetics industry in the area of professional development and business networking. The Aesthetics Practitioners Journal is published quarterly for the benefit of its members and subscribers and aims to inform and educate its members on better business practices and industry advancements.

All editorials and articles that are submitted for publishing remain the property of Aesthetics Practitioners Advisory Network Pty Ltd. Reproduction in part or in whole is not permitted without prior written authorisation by the publishers. Every effort has been made to ensure that all scientific and technical information presented is as accurate as possible at the time of publishing. However, members and readers are highly recommended to also seek external advice from their accountant, registered financial adviser or healthcare professional for their recommendations.

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The CEO’s Heart-2-Heart REPORT

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“We delight in the beauty of the butterfly, but rarely admit the changes it has gone through to achieve that beauty.”

Maya Angelou Dear colleagues and friends Over the past few years I have witnessed and admired the resilience of the human spirit in so many people I have spoken to in our industry– some of whom I also consider as close friends.

Most have had to overcome personal tragedies, an illness of a loved one that they had to take care of, or even a family death. Some have had to deal with slander and malicious attacks against their character because of rivalry or jealousy, financial hardships or pressures of juggling family and business in the midst of a changing economy. Meanwhile they faced their responsibilities with courage and perseverance and at the end of the day they are still standing, not as before, but as better individuals than before. I am reminded of another quote I have read that stated “The flower that blooms in adversity is the rarest and most beautiful of all”. (Walt Disney) Babe Ruth, known as the greatest baseball player who ever lived, once said “It's hard to beat a person who never gives up”.

While things are still not rosy in the business world, economists tell us that the worst is over and we are entering a time of great financial opportunities for those who can seize the moment.

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I can vouch for how many businesses in our industry have failed during the global financial crisis and have retreated to safer options through either downsizing or closing down their businesses altogether. These businesses, I am sad to say, are not in the hundreds, but in the thousands. I acknowledge that these times have not been for the faint-hearted and therefore I am not judging those who chose the path of least resistance. Each one of us has had to weigh our options and our resources to determine what is best for us and our situation.

LAST MAN STANDING On the other hand I have also witnessed those who faced hardships and even tragedy, yet are still standing today stronger and more determined than ever. They have become the special breed of survivors and there are many of you out there in that category. You refused to believe the doom and gloom stories you were told and why you would not beat the odds-whether that was from external parties, or even from your own internal nagging fears and doubts.

Instead you chose to grow stronger and face the challenges ahead with determination without accommodating the possibility of defeat.

If you are one of these individuals I commend you and I want to say to you that you have my respect. If I don't know you it would be my pleasure to champion you to continue to triumph over adversity, because if this is you – you are a survivor.

In light of my article I would like to acknowledge a handful of women in our industry that I believe fit this category and have been an inspiration to me, and of course to others. While I cannot name everyone, here are a few very special ladies I would like to acknowledge that fit this category.

If you know any of these ladies you will understand what I mean: Isabelle Sennery Suzanne Sparrow-Crisp Gay Wardle Maureen Houssein-Mustafa Angie Smith Teresa Russo Nicole Kratzmann Lynette Rouse Another famous quote I can't resist to share with you was stated by none other than Jordan Belfort who said: “The only thing standing between you and your goal is the b--shit story you keep telling yourself as to why you can't achieve it.”

While no-one welcomes adversity, what these events often test is what we are made of and can lead us to some of our finest moments. One thing I can say about survivors is they become the ones that inspire and influence others to follow their example, and this is why we need survivors in our lives.

While I coach many in the industry, I also have my own coach who guides and challenges me to gain greater clarity on who I am and how I can best use my energy and resources in order to achieve more in my business and personal life.

As our load gets heavier it is important that from time to time we reassess our priorities and identify what personal shifts and changes we need to make so that we can continue to be productive and to achieve personal and professional growth. An external party that we trust and respect can

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sometimes be necessary to help us evaluate this position and make the right choices.

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Achievement is about making it happen and getting things over the finishing line, and this is an essential requirement of progress – outcomes that move you forward and can benefit not just you, but also others.

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So if you have had it tough lately, but you are still standing, take another look at yourself, you may discover you now have a new resilience you didn't have before.

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GAINING INSPIRATION AND SETTING GOALS Trust your gut feelings and seize the moment. Tune in to your creative side and innovate about what new opportunities you would like to take advantage of. If you seek a neutral platform attend a quality conference. Some wonderful things happen at such events. A wellorganized conference program will attract other like-minded seekers that you can possibly exchange ideas with. I have met some of my best friends at such events and as a result I attend at least six professional conferences a year. There is also nothing like listening to a wellstructured lecture that is designed to present to you objective, credible information and options that perhaps you had a hunch about, but did not know when and how to start in that direction.

The need for coaches has never been more important. In a time when changes can rapidly happen it is quite probable that you can get overwhelmed and stuck about which way to go.

Acknowledging that you need a trusted person to turn to is not acknowledging defeat – it’s more about respecting yourself and your brand of genius and wanting to get the most out of your life, your career and your business.

It is more about self-respect than about feeling inadequate. Furthermore, if you are a leader and others look to you for wise decisions, you can't afford to make mistakes as they could also hurt others and not just yourself.

APAN's coaching sessions are designed to look at the various areas of your life and your business.

We are not here to judge, but to help provide you with additional tools and options so that you can continue to achieve your dreams. We also have an excellent referral system to ensure you get the best support possible.

While there is always industry news to report, I felt it was more important this time that I just speak to you heart-to-heart as this report is named.

I hope I have given you some food for thought on why you should continue to believe in your dreams and goals and stay focused in achieving them.

Committed to your progress

Tina Viney Chief Executive Officer

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function and in particular ingredients that have the ability to harness and reverse the ageing process appear to be the land of opportunity for skincare technology. But how safe are these ingredients and their delivery systems through long-term use?

Even though small quantities are considered safe, how will their cumulative effect impact the health of the body? These are pressing questions that are currently being investigated.

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Meanwhile, biomimetics has a long-standing novel approach to achieving optimal skin vitality through a less invasive, yet effective manner. A recent report on global trends presented by CosmeticDesignEurope brought to light how biomimetic peptides and other natural ingredients are achieving great results, drawing renewed focus on the effectiveness of the biomimetic concept in skincare formulations and how they can meet with current consumer expectations.

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As with every industry, skincare is also driven by product innovations that often determine trends.

The pathways to younger-looking skin can be achieved through various means – chemical peels, photodynamic therapy, microdermabrasion, microcurrents, ultrasound and radiofrequency, just to name a few. While many of these methods utilise controlled trauma and induced inflammation, others offer results through a less-aggressive pathway. Each have their rationale and often we are inclined to embrace those that offer the greatest commercial appeal. As professionals, however, it is our responsibility to investigate the various options available to us and determine our choices based on independent scientific studies and our convictions on what we believe can offer us the best possible results.

Why BIOMIMETICS Is Gaining Renewed Recognition In The Global Skincare Market ㄰ 㤵

As the global cosmetic industry is progressively moving towards pharma-like behaviour, the issue of safety and not just efficacy is becoming a growing concern. This concern is driven by public demand and is currently researched in greater depth by manufacturers.

The following article was submitted by Paul Fister from Omniderm. Paul is very familiar with the concept of biomimetics as his company specialises in a skincare brand that utilises this approach. Here he shares with us some valuable information that may help us better understand the concept.

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One example is nanotechnology, that can deliver both synthetic and natural ingredients to deeper layers of the skin, targeting and stimulating skin components that will minimise the impact of ageing and contribute to more robust skin integrity, resulting in a younger-looking appearance. Anti-ageing, skin-barrier

A BIOMIMETIC APPROACH TO SKINCARE The term 'biomimetic' has in recent years come to the attention of the cosmetic industry. It is a combination of the words 'bios', meaning life, and 'mimesis', which means to imitate. In other words, biomimetics refers to science that focuses on imitating nature's methods, designs and processes.

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Why would we want to copy nature? Scientists have discovered that, through millions of years of evolution, nature has created a vast range of highly effective solutions. Processes developed through evolution invariably achieve the highest possible output for minimal input. A well-known example is Velcro, an idea that came to Swiss inventor George de Mestral after he got curious about the reason why cockleburs clung so stubbornly to his dog's fur.

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For a successful biomimetic solution we need to first study and develop a deep understanding of the natural processes we wish to imitate. Deviations from the natural model will lead to less than optimal outcomes. This rule also applies to cosmetic products.

WHAT IS NOT BIOMIMETICS A superficial approach to biomimetics in skincare is to select some ingredients known to form part of the skin's acid mantle, add them to a skincare cream and then call the cream 'biomimetic'. That's like adding a petrol tank to your bicycle and then calling it a motorbike. A true biomimetic approach goes deeper than that.

Our skin's acid mantle has been studied in great detail. Within the epidermis we find lipid bilayers that bind water. Our sebaceous glands supply lipids to the skin’s surface, which forms part of the acid mantle.

These lipids include squalane, ceramides, sterols, cholesterol and EFAs (essential fatty acids). Chemical components of the acid mantle called NMFs (Natural Moisturising Factors) include Sodium PCA, Urea, Amino Acids, Lactates and more. A formulator adding any of these ingredients to their skincare cream may decide to call the final product 'biomimetic', but is the end product a true biomimetic skincare?

This approach misses a large step to a truly biomimetic solution. It focuses on ingredients and doesn't take into account the structure of the skin's natural acid mantle. Our epidermis must contain a minimum of 10% water to be and to appear healthy. It is the oil content of the acid mantle that ensures that these levels of moisture are maintained.

CLARIFYING THE DEFINITION AND WHAT IT OFFERS THE SKIN Expert formulators like Dr. Horst Spiller have recognised that for a product to be truly biomimetic it needs to emulate the type of emulsion produced naturally on our skin. Our natural acid mantle in fact takes the form of a water-in-oil emulsion. Cosmetic chemist and author Florence Barrett-Hill refers to this phenomenon as 'oil sitting on top of water'. This makes sense, since water sitting on the surface and therefore exposed to the air will quickly evaporate. This suggests that a truly biomimetic skincare cream must be classified as a 'water-in-oil' formulation, or, an oil-based formulation.

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True to the theory that nature's processes achieve the highest possible result for minimum effort, such a biomimetic emulsion shows several distinct advantages over the more common water-based creams or oilin-water formulations. These advantages centre around potentially damaging ingredients as well as overall performance of the cream.

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Oil and water can only be combined into a cream with the use of emulsifiers. These emulsifiers are known to be potentially damaging as they can emulsify the skin's barrier lipids and strip or disturb its natural protection against dehydration. Water-in-oil, or oil-based, cream can be formulated with significantly less potent emulsifiers that do not strip the skin's acid mantle of its oils. Emulsifiers are classified according to their HLB-value (hydro-lipid balance value).

Emulsifiers used in oil-based creams typically have a value around 36. Those used in water-based creams often have values from 8 up to 15 and higher. These values are in the same category as soap.

PRESERVATIVES A three-year shelf life, as required by law, can only be achieved with the use of preservatives. These, like emulsifiers, are foreign to the skin and can be a source of skin irritations. Preservatives are designed to control contamination of the product. Bacteria thrive in a water-based environment, and therefore water-based creams require significant levels of preservation. An oil-based environment is not conducive to bacterial proliferation. Biomimetics therefore dictate that an oil-based cream can be formulated with significant lower levels of preservation ingredients.

Another proven advantage is the delivery of active ingredients. A study conducted by T. Foerster of Henkel KgA shows that significantly greater penetration of the important antioxidant Vitamin E is achieved with oil-based creams compared to a water-based one.

Oil-based creams readily mix with the sebum in the skin's acid mantle and are therefore a superior delivery mechanism for a large range of actives.

And finally, oil-based creams offer superior hydration properties to the skin. Being biomimetically similar to the skin's natural acid mantle they quickly replenish and re-establish the skin's natural protection, reducing TEWL to a normal, healthy level and therefore ensuring hydration of the skin over several hours. This is a significant advancement on the hydration capabilities of most water-based creams, as demonstrated by German dermatologist Christel Bienstein and her colleagues.

A biomimetic approach offers significant advancements in the care of the skin. Further study of structure and functions of the skin, combined with improvements in emulsion and formulation technology, will undoubtedly lead to even better solutions in biomimetic skin care. ㄰

For Biomimetic Skincare phone OmniDerm 1300 301 007 REFERENCES

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Skin Care Forum, Cognis GmbH, issue 20, March 1999, page 3.

Yoseph Bar-Cohen: Biomimetics--Biologically Inspired Technologies, 2006 CRC Press, Taylor & Francis Group, Boca Raton, Florida.

Wolfgang Raab/Ursula Kindl:- Pflegekosmetik, 5th ed, 2012 Wissenschaftliche Verlagsgesellschaft mbH, Stuttgart C. Bienstein, G. Schroeder, M. Braun, K.D. Neander, Dekubitus, 1997 Georg Thieme Verlag, Stuttgart Florence Barrett-Hill: Cosmetic Chemistry, 2009, Virtual Beauty Corporation, Whangaparaoa Dr. Horst Spiller - Woerterbuch der Kosmetik, 4th ed, 2007 Health & Beauty, Karlsruhe

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APJ Q1: Nicola, how did you get involved with the Cosmetic Franchise industry?

Tell us a little about your background?

Nicola: I have a

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background in recruitment, training, HR and Customer Service. I have worked with NCR in Australia and for Avon Cosmetics Head Office in the UK. So I have quite a corporate background and am looking forward to assisting in the growth of this amazing company.

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APJ Q2: Can you please tell us a little about your role at the Australian Skin Clinics?

Nicola: I am the Employee and Franchise Recruitment Manager for Australian Skin Clinics.

In essence I wear two hats! I assist new franchisees to recruit and select new staff for their clinic before it opens. This involves assisting the franchisee to shortlist and interview a variety of skilled professionals; Clinic Managers, Dermal Te c h n i c i a n s , L a s e r Technicians (hair and rejuvenation) and Cosmetic Injectors. At the same time, I train Clinic Managers and Franchisees in recruitment skills. The second role I have, as Franchise Recruitment Manager involves screening and interviewing people who express an interest in becoming an owner of a franchise.

GETTING A PROVEN BUSINESS MODEL for on-going BUSINESS SUCCESS The latest statistics confirm that the demand for anti-ageing services is expected to grow in Australia by an estimated 15-20% in the next year, while the total annual expenditure on cosmetic surgery and medical and related procedures and treatments in Australia is estimated to be $1 billion, according to the Australian College of Cosmetic Surgery.

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Perfectly placed to meet the demands of a growing marketplace, Australian Skin Clinics have spent the past three years refining what has become a coveted business model. Now franchising Australia-wide, Australian Skin Clinics have established one of Australia's leading and most successful cosmetic and aesthetic clinic concepts.

Their extensive expertise and experience has gone into perfecting and refining their practices, protocols and procedures, marketing and HR Protocols to ensure a successful, streamlined operation that had led to their rapid expansion.

In this interview Franchise and Recruitment Manager Nicola Connolly unveils to us why this model is so successful.

APJ Q3: What do you consider a match for your franchise model?

Nicola: We really pride ourselves on our brand and the excellent reputation that we have maintained since 1996. This means we need to ensure that the prospective franchisee feels the same. Franchising is not for everyone! So an in-depth two-way interview ensures that the partnership is one that is geared for success. ㄰

APJ Q4: Are you looking for investors or for people who want to run the business?

Nicola: We are looking for people to invest not just money, but their business acumen and skills into their franchise. This means working “on” the business in a strategic way. We do not expect them to make it a full time job, unless they have the skills and experience required to be a Clinic Manager, but we really do require them to take on a supervisory role, whereby they help drive the business from a “big picture” perspective. This includes supporting their franchise Clinic

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can get a better reference than that! Also who does not want to own a business that can literally take years off a person’s appearance? It is such a growth area even through down turns in the economy.

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APJ Q6: So what does a person have to do to start the process of becoming a franchisee with Australian Skin Clinics?

Nicola: T h a t ' s a n e a s y q u e s t i o n ! G o o n l i n e t o

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www.ozskin.com/franchise fill in the enquiry form and then we will be in touch.

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APJ Q7: Why should someone consider investing in a franchise with Australian Skin Clinics and in your opinion who would be a good candidate?

Nicola: Speaking from the heart, I would consider investing in a franchise with ASC because it would be a great return for my investment and it is such a huge growth area of business. A good candidate would be someone who does not just want to see the investment growing from afar, they would have a great relationship with the Master Franchise and their team. They would be strategically building their business and ensuring the business flourishes as their staff understand what is expected from them and are motivated to go and do it!

AUSTRALIAN SKIN CLINICS Cosmetic Medical, Laser & Rejuvenation If you are interested in the business or career prospects available at Australian Skin Clinics please contact 1300 303 014.

Manager, incentivising the staff and just being “in touch” with their business. From experience and from a strategic point of view the business will flourish.

APJ Q5: What makes you different from any other franchise business?

Nicola: Our Master Franchise staff and our Managing Director! Everyone that works at Head Office is passionate about how our business operates. We are dedicated to m a ki n g i t w or k a nd to supporting our franchisees in any way that we can. We are heavily involved in research and development, technical and business training, and creating systems to streamline the business to operate at its optimum levels. ㄰ 㤵 㜵

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We are only in our third year of franchising and are currently in the process of launching our 13th and 14th clinics and already have four multi-site franchisees. We also have several staff members that are franchise owners, and several more aspiring to be franchisees down the track. I don't feel you

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part of our role, we review and update the national qualifications to make sure that the skills and knowledge that is required by salons today and into the future – is developed through this formal accredited training. Training that is then delivered by the colleges and TAFEs. A critical part of this process is to identify where gaps exist in the training and develop new standards or update existing ones in response.

Two areas that have overwhelmingly been identified as gap areas are those of the skills required by an advanced beauty therapist specialising in skin therapies, and also those using intense pulse light and laser modalities for both hair-reduction and skin-rejuvenation treatments.

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INTRODUCTION OF ADVANCED QUALIFICATIONS Under the guidance of the industry, we have drafted qualifications and training standards to address these gaps in accredited training for the beauty industry. These advanced qualifications require therapists to have completed their Diploma of Beauty Therapy and also have worked in the industry. These requirements are in place because it is important to recognise that while treatments such as peels, micro-needling or the use of intense pulse light and lasers are

New advances and the future direction of

AUSTRALIAN BEAUTY QUALIFICATIONS Karen Banks | Industry Manager | Service Skills Australia The beauty, aesthetics, spa and medi-spa industries continue to evolve at a rapid rate. We are constantly reading articles and seeing demonstrations on new technologies, modalities and products that are both effective on their own, and even more effective when combined.

Then of course there is the constantly growing knowledge and expectations of clients.

As salons and clinics work hard to keep pace with the changes and work to expand their own services and treatments in response to client needs, one factor can often fall down the priority list. That is the level of training, skills and knowledge of the team required to safely perform these services and treatments to their full potential.

Many therapists will have achieved a Certificate IV in Beauty Therapy or Diploma of Beauty Therapy to equip them with the essential skills and knowledge that is needed to commence work in the industry. But this is only the beginning of the personal development that is required to grow as an individual therapist and to succeed in business. The speed to which advances are happening now necessitates on-going education once in the industry. ㄰ 㤵 㜵

Available to therapists are the options of supplier training on specific products and equipment, and for those who strive to become dermal therapists and clinicians, university degrees in dermal therapies and health sciences. This highlights the gap in the formal training that is available for those therapists who wish to train in advanced skin modalities to better equip them for the increasingly commonplace services and treatments in salons.

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At Service Skills Australia we are responsible for the development and currency of the national qualifications in the beauty industry. As

increasingly common-place in salons, the level of training, skills and understanding of the products, equipment and technology being used needs to be of a high level.

The development of formal qualifications in this area gives beauty therapists the opportunity to increase their training levels and to recognise the professionalism required to work in the industry.

However, it is critical to ensure that we develop national training standards that are reflective of industry practices, and for us to ensure that this is the case we need you, as therapists, salon owners and educators, to get involved and provided feedback on the draft standards.

The draft qualifications are available for review and comment through the Service Skills Australia website www.serviceskills.com.au or simply by contacting myself or Lauren Hosking at Service Skills Australia on 02 8243 1200.

Karen Banks is the Retail and Personal Services Industry Manager at Service Skills Australia (SSA). She has worked for SSA for over seven years, commencing as a Project Support Officer and more recently working as a Senior Project Officer in the Skills Development and Quality team. Responsible for continuous development and implementation of the Beauty, Floristry and Community Pharmacy training package, Karen has a sound knowledge of these industry sectors. Through her work on these projects she has developed effective skills in stakeholder engagement and project management and an in-depth knowledge of the quality and policy aspects of training packages. Karen was the project manager on the review of the Beauty Training Package and is currently overseeing the management of the current review and updating of it.

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APJ 16

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INTRODUCING HEALITE II™ SERIES

Discover the True Science of LED Phototherapy HEALITE II, the leading example of a new-generation light-emitting diode phototherapy system, is quickly becoming accepted in Australia as THE must-have product for stand-alone phototherapy, or as an adjunct to any aesthetic procedure to speed up and enhance already good results.

LLLT with HEALITE II can be used as a standalone therapy or as an adjunctive therapy to a wide variety of treatments, including aesthetic laser

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Low-Level Light Therapy (LLLT) with HEALITE II is a non-ablative skin-surface treatment system that uses light delivered through lightemitting diodes to deliver pure light in precise wavelengths for the treatment of acne, superficial skin lesions, relieving pain, promoting skin rejuvenation and others.

Developed by Dr Glen Calderhead, known as the guru of LED technology, HEALITE II harnesses the properties of 830/590 light via Light Emitting Diode (LED) technology, properly delivered and concentrated, treating effectively without the possibility of physical trauma or thermal damage.

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Why LLLT using LEDs?

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Ideal wavelength Powerful enough to penetrate deep where it is needed Works at subcellular, cellular and tissue level Works alone or as an adjunctive therapy Treats multiple indications Pain-free, non-invasive treatment of patients all ages

Why HEALITE II?

and IPL treatments, skin needling, deep peels and pre and post-plastic surgery. Each wavelength targets various different indications. Patients of all ages and skin types can benefit from the pain-free, athermal and easy to apply Healite treatments.

“LED phototherapy has been known in the market for many decades by virtue of its various therapeutic benefits. However, we wanted our product to stand out from the low-powered and low-quality LED products prevailing in the current market,” said Dr Glen Calderhead, Vice-President of the Medical and Scientific Affairs Division of Lutronic. “HEALITE II offers technological advances to ensure maximum energy delivery to the tissue and ease of use features that physicians will appreciate,” added Dr Calderhead.

LLLT ENGINEERING Optical Lens Array Technology (OLAT) uses collimation optics, which more effectively harness and deliver the healing energy of 1800 new generation LEDs to achieve concentrated therapeutic photon intensities in the cells and organelles of the target tissue, thus maximising the therapeutic outcome. OLAT improves the efficiency and enhances the efficacy of LED phototherapy.

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Photo-Sequencing Technology (PST) Optical Lens Array Technology (OLAT) A total of 1800 durable, high-quality LEDs Fully adjustable head, panels and arm Ergonomic design User-friendly touch-screen Stable and easy to manoeurver

TREATMENTS

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Skin Rejuvenation Reducing fine lines and wrinkles Acne Superficial skin lesions Near infra-red light source can be used to improve local blood circulation Near infra-red light source can be used to provide temporary relief of muscle and joint pain

PROVIDES RESULTS Photo-Sequencing Technology (PST) Pre-emptive micro-low-level light therapy (μ-LLLT) with 590 nm is preceded for 60 seconds ahead of continuous delivery of 830 nm in order to precondition epidermis and enhance dermal tissue interaction by 830 nm.

Advanced Cosmeceuticals, sole distributor for Lutronic, provides the technology coupled with the most experienced trainers in this field, making HEALITE II a must-have for any clinic or salon seeking to be at the forefront of the industry.

For further information please contact Advanced Cosmeceuticals on 1800 242 011 or visit www.advancedcosmeceuticals.com.au

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APJ 18

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Reaching a new level of

PROFESSIONAL EXCELLENCE

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Bachelor of Applied Health Science (Clinical Aesthetics)

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Studying for a degree is now more attainable than you think

Take it to the next level Bachelor of Applied Health Science (Clinical Aesthetics) The Degree boasts a rigorous academic program built around health science supported by extensive clinical practice skills. It aims to deliver the latest in skills and knowledge to equip graduates for the exciting and rapidly changing aesthetics industry.

ENROL NOW! Limited places available for Semester 1

For further information about the degree please contact Head of Faculty Associate Professor Sinan Ali on 02 8587 8888. Sinan.ali@tac.edu.au | www.tac.edu.au/highereducation

New PROFESSIONAL DEVELOPMENT PROGRAM The Australian College of Health and Wellness is now also offering PROFESSIONAL DEVELOPMENT COURSES for those who aspire for higher learning in skin science. If you would like to grow your knowledge on skin to a

higher academic level why not consider undertaking comprehensive units in: ㄰ 㤵 㜵

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Anatomy and Physiology of the Skin Pathophysiology of the Skin Skin Differential Diagnosis and Clinical aesthetics and Dermal Therapy scope of practice Aesthetics Management of Common Skin Disorders

These units offered as a seminar series will give graduates an opportunity to gain the benefit of knowledge on the skin at a higher academic level as well as experiencing a learning environment that will open the door to a potential university degree. Should you wish to pursue a degree qualification with the Australasian College of Health and Wellness these units will provide the benefit credit points towards their degree.

To register or for further information on these units contact info@tac.edu.au or call 1800 999 963

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STRESS – The Modern-Day Epidemic

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CLINICAL APPROACH

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By Associate Professor Sinan Ali

Without a doubt stress is the silent killer and the root cause of inflammation, premature ageing and disease. Understanding the various types of stressors and how they impact the body is fundamental to each and every practitioner who is looking at improving skin disorders and reversing the impact of ageing in the skin and body.

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There are many articles that have been written on stress – many of which rehash the same information that most of us are familiar with. This article, written by Associate Professor Sinan Ali, is different. Coming from an academic, it expounds on the subject of stress with the level of detailed knowledge that is scientifically sound, but at the same time very interesting and palatable. They say the mark of a good educator is to take a complex and technical subject and make it easy to comprehend.

This article by Dr Ali delivers on those elements.

It offers a sound, but easy to follow scientific approach, and is also spiced with valuable recommendations on how to identify the symptoms and ways to assist your clients in minimising the impact of stress in their lives. The level of information presented here reflects the new level of knowledge that the aesthetics industry now requires.

APJ Q1. Dr Ali, could you please give us a little background on your academic life and why you chose to study stress physiology?

Dr Ali: I completed a Bachelor of Science at Macquarie University in 1987 and shortly thereafter commenced part-time post-graduate studies in the School of Biological Sciences at Macquarie University.

While completing my PhD I joined the department as a full-time academic teaching in a variety of Biology subjects. In 1994 I moved to coordinate and teach human physiology subjects until my retirement from Macquarie University at the end of 2011.

I lectured in all human physiology units and supervised a large number of Honours, Masters and PhD students in my research laboratory. My primary area of research is in stress physiology and work in this area has led to an extensive body of peer-reviewed publications in international scientific journals and presentations at international conferences as leader of my research group and in collaboration with national and international researchers.

At Macquarie I gained extensive university administrative experience and served as Director of Biomedical Studies, Chair of the University Biosafety Committee, member of the U n i v e r s i t y Wo r k p l a c e Safety Committee, Timetable, Library and Bookstore committee member, as well as a host of departmental academic and service based committees.

I gained my doctorate in 1996 in stress physiology with a thesis titled “The Structure and Function of Corticosteroid Binding Globulin (CBG)”. CBG is a blood protein which binds to and regulates the activity of one of the major stress hormones, cortisol, and in addition progesterone. I was fascinated by how this fat-soluble cortisol travels throughout the body, and more importantly, how cortisol can have different effects on neighboring cells. A classic example is that in most mammals cortisol is the hormone required to initiate both lung maturation in the last trimester of pregnancy and parturition. How is it possible to have

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APJ 20

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sufficient cortisol to mature the lungs without causing premature labour. The answer is targeted delivery of cortisol to specific cells by CBG. I discovered that there are up to 15 variants of CBG each differing from each other in subtle ways, and subsets are responsible for targeted delivery of cortisol to specific cells. Under this hypothesis neighbouring cells can have a different cortisol response, despite the fact that they may both be bathed in the same concentration of cortisol – exciting stuff!

I am also fascinated by stress hormones in general and the wide-ranging effects they have on most systems of the body. In short, sharp doses they are great, but a silent killer in chronic cases.

I am currently Associate Dean at The Australasian College of Health and Wellness, responsible for delivery of our inaugural Bachelor of Applied Health Science (Clinical Aesthetics) degree. I have established my research laboratory at the College and am actively involved in research projects initiated at the College as well as collaborative projects with researchers at other institutions.

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I am also Director of Salpath Labs, which specialises in functional pathology and hormonal analysis from a variety of sources such as saliva, hair, blood and urine. Salpath major clients include Psychology Departments at Universities and Research Institutes across Australia and New Zealand, Functional/Integrative Medicine practitioners, their patients, the general public and, most importantly, the anti-ageing/aesthetics industry.

Salpath specialises in non-invasive salivary hormone analysis using ELISA and is the only commercial laboratory in Australia performing hormone analysis from hair samples providing average three-monthly hormone levels. Salpath routinely analyses the following analytes; Cortisol, DHEA-S, Estradiol, Testosterone, Progesterone, Melatonin, C-Reactive Protein, Interleukin-6, Interleukin-1 Beta, Secretory Immunoglobulin-A, Alpha-Amylase, 17 Alpha-Hydroxyprogesterone, Androstenedione, DHEA, Estriol, Estrone and Cotinine.

APJ Q2: Explain to us the role of stress in the body and its mechanism to support survival?

Dr Ali: When one is presented with a challenge or a stressor the body responds by mounting a stress response first termed the General Adaptation Syndrome (GAS) by Hans Selye in the 193,s. The General Adaptation Syndrome is comprised of three stages; 1 Alarm, 2 Resistance, 3 Exhaustion. Today we know the alarm phase to be the fast-acting sympathetic nervous system leading to the release of adrenalin from the adrenal medulla. You would be familiar with the other term for this, which is the “fight or flight” response. The resistance phase has in addition the slower hormonal system characterised by the release of cortisol from the adrenal cortex, which helps to adapt and sustain the body's response to a stressor. The stage of exhaustion usually occurs when the stressor persists for long periods of time leading to a reduction or collapse of the body's ability to adapt or resist the stressor. Long term stress usually leads to cardiovascular disease, disordered immunity and metabolism, as well as a host of other chronic illnesses.

The flight or fight response is the direct result of the effect of the sympathetic nervous system on organ systems, and additionally orchestrated by the release of adrenalin from the adrenal medulla acting to supplement and prolong the immediate neuronal effects on the cardiovascular system to cause an increase in heart rate and blood pressure, redirection of blood to muscles and away from the skin and gut, increase in respiration, dilatation of the

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maintain life. This is termed eustress.

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While physical stressors are still a big part of our life, in modern society we are faced with untold psychological stressors. These are largely stressors related to interpersonal and relational concerns, personal loss or major life events leading to anxiety. I like to describe these as the proverbial woolly mammoth in your mind. We have shown that psychological stressors are capable of producing a more potent and longer-lasting stress response compared to physical stressors. The nature of the psychological response is such that the intangible stressor is usually sustained for prolonged periods of time. In short, we produce a stress response with the corresponding increases in hormones and changes in body systems, however, there is no tangible threat to life. This is now a chronic state of stress in which the physiological changes are now doing damage to the body, or causing wear and tear on the body, rather than helping to counter the stressor. This is termed distress.

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pupils, increase in muscle tension, increase in conversion of liver glycogen to glucose, increase in sweating, and a decrease in nonessential activities such as reproduction and digestion.

The main role of cortisol in stress is gluconeogenesis, ie the making of glucose from non-carbohydrate sources such as protein and fats.

Glucagon from the pancreas is the other hormone regulator of gluconeogenesis. Cortisol is a catabolic hormone responsible for breaking down proteins (ie acts reverse to anabolic steroids such as androgens) to feed into gluconeogenesis. Cortisol is also extremely important in sensitising blood vessels to the effects of adrenalin released during the flight or fight phase.

A final major effect of cortisol is to desensitise the immune system thus reducing the metabolic intensive immune reactions and also reducing inflammation. In fact, derivatives of cortisol are used clinically as anti-inflammatory drugs. Think of cortisone, betamethasone, prednisolone and all of the other drugs ending in “one”.

Stressors also cause an increase in mineralocorticoids such as aldosterone from the adrenal cortex, growth hormone (GH) from the liver and thyroid hormones from the thyroid gland,, which all aid the flight or fight response in water and sodium conservation and elimination of acid salts (aldosterone), increased catabolism of fats (GH) and carbohydrates (T3/T4) in order to produce more energy in the form of ATP. The neuronal and hormonal responses to a physical stressor and the corresponding changes to body systems are absolutely essential to one’s survival in the face of the stressor.

APJ Q3. When does stress become harmful and how can it negatively impact the body?

Dr Ali: The stress response as described above is absolutely ㄰ 㤵 㜵

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necessary in order to counter the stressors being placed on the body.

Stressors can either be physical or psychological in nature. What has to be remembered is that the GAS syndrome evolved at a time when nearly all of the stressors placed on the body were physical or life-threatening in nature, eg extremes of temperature, hunger, illness, or confrontation with a woolly mammoth in the wild. The stressors were usually acute and our response to it short-lived.

Increases in hormones, neurotransmitters and up and down regulation of body systems occurred to counter the stressors and were usually over very quickly. In other words, there was a legitimate reason for the stress response to occur and resulting increases in hormones were utilised to counter the stressor to

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APJ Q4. For the benefit of the beauty and aesthetics industry tell us how stress can contribute to ageing and how it can potentially sabotage anti-ageing treatment results?

Dr Ali: Some of the long-term physical and behavioral symptoms of chronic stress include increased cardiovascular disease, decreased immunity and wound healing, deceased appetite, insomnia, disordered fat deposition and increased incidence of anxiety and depression. An increase in cortisol is usually associated with decreased concentrations of other steroid hormones such as testosterone and estradiol. A major correlation also occurs between distress and telomere shortening, which has major implications on cell senescence. All of these are major contributors to and accelerators of the ageing process, and practitioners in the beauty and aesthetics industry need to understand and recognise stress in their clients when considering anti-ageing treatment options. A chronically stressed or distressed client is less likely to have a zest for life due to depression, perpetually feeling and looking tired, unlikely to meet nutritional requirements due to appetite changes, slower reaction to skin treatments due to poor wound healing and circulation, frequent infections and prone to illness due to immune deficiency, loss of muscle tone due to catabolic actions of cortisol, disordered hormone profile conducive to optimal health and cells that live a shorter life and with more DNA damage due to shorter telomeres, to name a few.

APJ Q5. How can studying stress academically benefit someone in our industry – what tools can it provide a therapist to achieve better treatment outcomes?

Dr Ali: In addition to the above reasons that affect the systemic body, distress can also cause short term physical symptoms affecting the skin and an understanding of these may be beneficial for the skin therapist in achieving better treatment outcomes for their clients. Remember that these short-term effects are the product of the sympathetic nervous system and they can be turned down as quickly as they can be turned on.

Some of the short-term effects that may compromise treatment outcomes include cool skin as blood is diverted away from the extremities to the core of the body, increased sweating, tense muscles, cold hands and feet, feeling of nausea and general unease due to diarrhoea and a desire to urinate frequently.

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Behavioural symptoms may include irritability, yawning, twitching, fiddling, nail biting, grinding teeth and talking too fast and loud.

Recognition of these symptoms will allow a practitioner to provide relaxation techniques within their scope of practice for the benefit of the client’s ease prior to treatment with the potential to achieve better treatment outcomes.

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APJ 22

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APJ Q6. Can you give us any new scientific studies on how stress is impacting modern society and what are the main contributors to this condition?

Dr Ali: Stress is now recognised as a major contributor to cardiovascular disease and diseases of metabolism (metabolic syndrome X and Z), and is strongly implicated in the development of some cancers. Considering its profound and far-reaching effects of health and wellness, stress really is a silent killer. Psychological stressors encountered as part of daily living in modern-day society are now the major form of stressors experienced by individuals, compared to prehistoric times when physical stressors dominated.

Stress assessments traditionally involve cortisol measurements in blood, urine or saliva. The latter provides the most useful measurements due to ease of sampling (not a stressful procedure) and the fact that the cortisol measured is the biological component. Over the past few years we have been developing reliable methods for stress measurement using hair samples. Hair grows 1cm per month and cortisol measured in the first 3cm from the scalp can give a snapshot of one’s stress levels over the past three months. More and more studies are now using hair, cortisol analysis to ask questions that previously were not possible. We eagerly await results from our own laboratory as well as from other published studies using this new, exciting development to add to our clinical knowledge of stress effects on health and wellness.

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APJ Q7. Can you give us some simple strategies that have been proven effective in minimising an individual's stress levels?

Dr Ali: Just as stressors are unique to each individual, effective strategies to alleviate stress are just as individual. To date there is no one size fits all strategy that is effective across the board. Having said that, there are a number of strategies or combination of strategies one can use from nutritional, musculoskeletal, psychological and social. The general advice about nutrition is to lower salt, refined sugars and carbohydrates, caffeine and alcohol, while at the same time increase intake of vegetables, fruits, complex carbohydrates, vitamins and minerals and water. It is advisable also to get at least 6-8 hrs sleep and exercise vigorously for 30min x 3 times weekly.

Unsurprisingly, the most profound effects on stress reduction are psychological and social strategies. Strategies that put one in control of their own destiny and taking charge of one’s life are perhaps at the top of the list. This includes organising your life (time management), filling your life with fun and enjoyable things to do, keeping a sense of humour, acting appropriately rather than reacting to stressful situations and finding an appropriate life– balance relaxing needs to be a routine part of your daily routine. Relaxation is not simply meditation and can come in many forms. Do something new like learning to play a musical instrument or learn a new language. Take up a hobby. It is often said that social affiliation is the best anecdote to stress. A study I conducted for a popular TV show many years ago looked at the effect of choral singing on stress. Saliva samples were taken prior to and after a 90-minute rehearsal session for the purpose of measuring stress and immunity; 15 out of the 16 subjects tested showed a 30% reduction in stress levels and all showed signs of increased immunity within 90 minutes. Choral singing for these individuals included all of the psychological and social affiliation aspects mentioned above. Individuals need to find their own version of choral singing.

APJ Q8. With the new degree qualification – Bachelor of Applied Health Science (Clinical Aesthetics) – what new units will it offer benefit to graduates that are unique to this degree?

Dr Ali: We are all excited about our new offering, which is the Bachelor of Applied Health

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Science (Clinical Aesthetics). There is a heavy emphasis on the basic sciences that informs the clinical practice in aesthetics. The first two years of the degree concentrates on the physiology and anatomy of the normal body and looks at pathophysiology, which is when things go wrong. We have subjects in practice management and communication as well as the standard suit of clinical practice modalities from microdermabrasion, electrical modalities and light therapies such as LED, IPL and all forms of LASER. The final year of the degree is unique in its offering in that we study anti-ageing strategies used by the profession, the paramedical use of light therapies in pre and post-operative wound care, as well as look at the effects of stress on normal ageing and effective anti-ageing protocols.

If you wish to gain further information on how you can benefit from the Bachelor of Applied Health Science (Clinical Aesthetics) and your suitability please contact Associate Professor Sinan Ali on 02 8587 8888. Email: sinan.ali@tac.edu.au at the Australasia College of Health and Wellness.

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APAN

Solutions, insight and advice for problems that arise at work

DV

E I S O RY N

Is it wise to welcome back a past employee? What do the statistics say about those who have done it?

There was a time when businesses big and small avoided re-hiring exemployees. But now, as two new studies have shown, attitudes are changing and all sorts of organisations are beginning to see the value of welcoming back former employees.

But while employers are embracing “boomerang employees”, is going back really a good career move for the employee?

Experts say that from a recruiting perspective returning employees have a big advantage. They are a trusted and known entity, and if they are able to demonstrate that they have grown professionally and personally they have a better chance of being employed at a higher level than they were previously.

Another advantage is that "boomerang employees" are able to hit the ground running in a way that new employees cannot. They are familiar with the business structure, culture and expectations and are familiar with the treatments and products of the salon or clinic.

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ASK THE EXPERT

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However, like romance, “getting back together” also has its pitfalls.

The initial glow of reunion can quickly die out to be replaced with the same reasons the person left originally, rearing its ugly head again, so you need to clearly evaluate both their strengths and weaknesses.

Another consideration is to examine if the current culture of the business and staff protocols and expectations have changed. If they have, you need to clearly communicate to your past employee from the outset how the environment will be different and what the new rules will be. You may find that they will be happy to be flexible and accommodate these changes, or they may not be interested and want to

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pick up from where they left off. If that is the case you potentially have a problem. For this reason, you need to clearly assess their attitude.

Depending on when the employee worked for you and the circumstance that led to them leaving, you may wish to still implement a brief probationary period for both parties to trial the arrangement.

You probably don't need to extend this to three months, one month should be enough to determine if the arrangement is compatible for both parties.

The other issue you may wish to consider is whether the replacement staff member that has taken your past employee’s position will feel threatened with their return. Will they feel that the ex-employee has returned to resume their position, that they are currently fulfilling?

As you can see there are cons and pros and it pays to carefully examine what has transpired both in your business and the past employee’s life since they were last with you. Clear guidelines must be re-established as well as updated policies and procedures, and a probationary period is definitely recommended.

APAN offers expert consultations to businesses who need advice for both staff and the running of their business. If you are a current financial member of APAN there is no charge for your enquiries. For nonmembers or non-financial members a consultation fee will apply. You can contact APAN on Ph: 07 5593 0360 or email: info@apanetwork.com.

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APJ 24

Step Up To Your New Career!

Check out our Accredited Laser Safety Course at www.ozskin.com/training

skinscience ㄰

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STRESS – Skin Manifestations and Treatments

By Tina Viney The pressures of everyday living are not foreign to most of us, including our clients. While stress and its impact is a well known and common phenomenon it is not simplistic. In fact this year's theme at the August A5M Anti-ageing and Aesthetic Medical Conference was “Stress & Ageing – Taking Theory to Practice”.

Understanding stress and its impact is important, not just for our health and wellbeing, but also specifically when working with the skin. How we feel on the inside affects how we look outside, as well as our overall outlook to life. (See also Dr Ali’s article on Stress pages 20-23.)

In terms of the skin, scientists have identified the impact of stress on the skin as Psychodermatology. What modalities we use to address this major underlying cause is all up to the modalities and training we have. However, by understanding key manifestations this will allow us to determine our option. Before we look at some of the manifestations we can confidently say that stress also contributes to inflammation and science tells us that ageing has at its core low-level on-going inflammation. Having said that, stress can also inhibit blood supply to the skin, thus restricting oxygen and nutrient uptake – the vital components that feed, nourish and cleanse the skin, so it is important to understand that a disturbed blood supply does not always manifest itself as redness and skin irritation – it may also manifest itself as paleness.

PSYCHODERMATOLOGY INTERVENTIONS Stress can manifest itself on one's appearance in many ways, but primarily by making the skin more sensitive and more reactive. Here are some considerations:

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Stress can make psoriasis or rosacea worse, result in acne lesions that are more inflamed and more persistent, cause brittle nails and ridging of the nails, cause hair loss, cause or worsen hives, and cause excessive perspiration.

Stress also is a known trigger or can be a worsening factor for fever blisters, psoriasis, seborrheic dermatitis, and has even been shown to impair skin barrier function and dehydrate the skin – allowing more irritants, allergens and infectious agents to penetrate the skin and cause problems.

Beyond the direct physiological effects of stress, clients or patients under stress also tend to neglect or abuse their skin. For example, they often lack the energy and motivation to adhere to their skincare regimens, and there also might be signs of stressrelated behaviors – such as scratching, pulling or rubbing – that can exacerbate problems.

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Traditional dermatologic therapies should be used in conjunction with appropriate stress management therapies to successfully treat stress-related dermatologic conditions.

When the skin and stress are both considered and treated the skin often clears more quickly and completely as the influences of stress are diminished. This, in turn, can help decrease a client or patient's overall anxiety level, and they may start to feel better about how they look and how they feel emotionally.

On a microscopic level, stress reduction can decrease the release of pro-inflammatory stress hormones and chemicals. For example, release of neuropeptides (or stress chemicals released from the nerve endings) can be reduced with stress-management techniques. This often results in skin that looks and functions better.

These interventions can reduce blood vessel over-activity, resulting in less blushing or flushing.

With accurate diagnosis effective treatments improve the appearance and function of the skin. This alone can substantially reduce client or patients' stress and improve their skin, hair and nail conditions. However, if stress is clearly interfering with patients' overall wellbeing and ability to cope, simultaneous stress-management interventions are warranted. In some instances, referral to a mental-health professional may be necessary.

COSMETIC INTERVENTIONS

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Skin-rejuvenation procedures have been shown to significantly improve a person's outward appearance, but studies suggest these types of cosmetic interventions also can have positive effects on how people feel and how they function.

When people feel more attractive and more confident in their appearance, they tend to perform better in other areas of their lives – in their work, family life, social life, and marriage or personal relationships.

Under the right circumstances, cosmetic procedures can be a powerful ally, but it's important for patients to understand that these procedures will require their co-operation with the therapists to also address lifestyle, diet and relaxation issues as well as supporting salon or clinic treatments with appropriate homecare that will focus on improving skin immunity and rebalancing and strengthening the skin's constitution.

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APJ 26

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When analysing the skin here are some common manifestations you will encounter:

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Erythema (redness), itchiness, pain/discomfort, oedema (swelling) or even dryness and flakiness Dehydration – where there is elevated heat the skin will be prone to dehydration and trans epidermal water loss. Elevated cortisol levels also decrease the skin’s ability to hold on to water Degradation and poor biosynthesis of collagen and elastin. In these instances it is important to address the stress levels, especially if you are trying to improve collagen and elastin integrity, or the on-going condition will compromise your skin- treatment efforts Reduced skin immunity – the skin does not heal easily and there is an increase in inflammatory response DNA damage at a cellular level – scars will form more easily and be difficult to heal Tissue atrophy – skin will look weak and easily deteriorate Increase in harmful sebum product with a disturbed pH Premature ageing – an inability for the skin to maintain its integrity against fine lines and wrinkles Skin easily prone to disorders and disease

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USEFUL INGREDIENTS WHEN TREATING STRESSED SKIN There are numerous herbs that are highly useful for treating stressed skin. These include St John's Wart, calendula, aloe vera and comfrey. In terms of essential oils, German and Roman Chamomile, Helichrysum also known as Everlasting (an excellent haemostatic) and rosehip oil are also excellent oils for restoring skin balance to stressed skin conditions.

Five key ingredients when dealing with stressed skin include: PROBIOTICS – Probiotics are a relatively newcomer to the skincare industry. Scientists know that the skin is host to “good” bacteria and not just the gut, but there are many undiscovered strains. According to a recent report by renowned Dermatologist Dr Leslie Baumann, in order to identify bacteria they must be cultured in a lab, but researchers have had issues getting some of these skin bacteria to grow in petri dishes. But with new techniques that decipher the genetic makeup of bacteria (specifically the Human Microbiome Project headed by the National Institutes of Health), we're well on our way to getting a more accurate picture of the invisible ecosystem that exists on the surface of our skin.

Representing a big step forward in this area of research, one recent study proved that ingesting probiotics reduced skin inflammation and inhibited hair growth. In the conclusion of this study, the researchers touched on the prospect that feeding the skin the right kind of bacteria can have beneficial effects on the skin, inflammation, hair growth and the skin's response to stress in particular.

With a better understanding of the good and bad bacteria present on our skin, it's very possible that probiotics could be used to prevent and treat a variety of skin issues and conditions.

Although it's a bit too soon to tell which probiotics can be beneficial for the skin, and whether they have the same effect when applied topically, a variety of skincare companies are already starting to include these good bacteria in their products. Among those is the Unstress range from Christina Cosmeceuticals.

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VENUCEANETM – This is another key active ingredient with powerful anti-oxidant and anti-inflammatory properties. It is known to reduce signs of ageing, repairs damaged DNA and so potentially prevents skin degradation and disease. Venuceane (Thermus Thermophilus Ferment) was developed by leading French ingredient laboratory Sederma. They developed a method to demonstrate the preventative ageing effects of Venuceane on individuals who recently relocated to an accelerated skin-ageing environment. Preliminary results of this study were published in June 2006 in the SPC journal. While the article provided only preliminary results of this study, the latest data generated by this study showed that Venuceane prevented ageing of the skin by five years over six months’ continuous use compared to the placebo, under these accelerated conditions.

HYALURONIC ACID – As most inflamed skin conditions have higher than normal surface heat their tendency to dehydration is high, therefore, hyaluronic acid becomes an essential ingredient to restore hydration levels. As a polymer, hyaluronic acid is an important natural component of skin produced by fibroblast skin cells, which decreases as you age. Skin starts losing hyaluronic acid as early as age 18, but wrinkles and other skin damage from hyaluronic acid loss don't generally show up until the late 30s or early 40s. Preserving or regaining hyaluronic acid is a goal of many skincare scientists and products that can help with these tasks can keep skin supple and youthful-looking. Since hyaluronic acid holds moisture well– holding up to 1,000 times its weight in water, it is one of the most credible ingredient to look for when addressing stressed skin conditions.

badly or abnormally. Cell communicators also include retinoids, peptides, minerals and glycoproteins.

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ESSENTIAL FATTY ACIDS – Omega 3, 6 and 9 are critical to health, including skin health. The body can synthesise most of the fats it needs from the diet. However, two essential fatty acids, linolenic and linoleic acid, cannot be synthesised in the body and must be obtained from food.

These basic fats, found in plant foods, are used to build specialised fats called omega-3 and omega-6 fatty acids. Omega-3 (primarily from fish oil) and omega-6 fatty acids are important in the normal functioning of all tissues of the body. There are also numerous studies that support the anti-inflammatory properties of omega-3. Deficiencies in these fatty acids lead to a host of symptoms and disorders, including abnormalities in the liver and the kidneys, reduced growth rates, decreased immune function, depression, and dryness of the skin. Adequate intake of the essential fatty acids results in numerous health benefits. Studies also show that when essential fatty acids are taken internally as well as topically there is a marked improvement in lines and wrinkles, as well as skin disorders such as eczema.

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CONCLUSION Stress is a major contributor to skin abnormalities, disorders and also a key factor to hindering your treatment outcomes. By gaining a better understanding of the causes and manifestations, as well as appropriate protocols on how to minimise its impact on the skin and body it will enable you to more comprehensively achieve better treatment results, as well as support your client's wellbeing.

REFERENCES PEPTIDES – In the skin, peptide fragments naturally stimulate the synthesis of collagen and elastin, as well as the integrity of the matrix. Collagen and elastin loss, or damage, is a primary feature of ageing skin. The most important function of peptides in skin is cell communication. Theoretically, cell communicators have the ability to tell a skin cell how to look, act and behave better, more like a normal healthy skin cell would, boost the skin's own natural functions, or to stop other substances from telling the cell to behave

Omega 3 – University of Maryland Medical Centre http://lpi.oregonstate.edu/infocenter/skin/peptides/ http://beautyeditor.ca/2014/03/10/hyaluronic-acid-skin-benefits/ Efficacy of cream-based novel formulations of hyaluronic acid of different molecular weights in anti-wrinkle treatment. Pavicic T1, Gauglitz GG, Lersch P, Schwach-Abdellaoui K, Malle B, Korting HC, Farwick M. http://www.ncbi.nlm.nih.gov/pubmed/22052267 Contributor: Matoyla Kollaras – CHRISTINA COSMECEUTICALS 1800 824 282

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APJ 28

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Become An

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Cosmetic Tattooing has come a long way over the years. New, more sophisticated tools, new techniques and trends can allow a skilled and well-trained practitioner to become very much in demand. Evergrowing in popularity, Cosmetic Tattooing offers an amazing and very fulfilling career with tremendous scope, both for those who are artistic and those who are compassionate and nurturing.

Sara Naderi is a qualified beauty therapist and Cosmetic Tattooist who has international training and over 20 years’ experience in Cosmetic Tattooing. Training with Sara will allow you to benefit from her expert techniques, while you can also qualify to receive governmentapproved qualifications in SIBBSKS504A Design & Perform Cosmetic Tattooing.

Sara is a APAN Corporate Platinum (Cosmetic Tattoo) Member Member of the Australasian Cosmetic Tattoo Professionals COURSES AVAILABLE: ! I n i t i a l Tr a i n i n g i n Cosmetic Tattooing to Government-approved qualifications ! Refresher courses to advance your skills and knowledge in Eyeline, L i p l i n e r, F u l l l i p , Eyebrow techniques Zahra is also a specialist in Eyebrow Threading and offers highly skilled training in her unique method.

Other courses also available. ㄰ 㤵 㜵

PUREBEAU NEW GENERATION COSMETIC TATTOO PIGMENTS AND EQUIPMENT Sara is also the Exclusive Distributor of the German-made world-leading Cosmetic Tattooing pigments and equipment PUREBEAU. Sophisticated and outstanding new high-tech equipment that meets with European and Australian standards and offer state-of-the-art solutions to allow for safe, effective and precise application of cosmetic tattooing and medical pigmentation.

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For further information on training or to enquire about our amazing world-leading devices and pigments contact PUREBEAU Australia E: info@purebeau.com.au P: 1300 667 719 | M: 0405 463 636 | W: www.purebeau.com.au | W: www.schb.com.au

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If you are looking for a positive, energetic and passionate human being you can't go past Angie Smith, Principal of Beauty Therapy Training Australia, a buzzing and dynamic Registered Training Organisation on the Gold Coast, Queensland.

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Highly committed to quality training and education, the college, which was established approximately 10 years ago, is quickly graining a reputation for its quality training, particularly in the area of advanced procedures.

As a result BTTA is now changing its direction as a beauty therapy training college to a training institution for advanced and paramedical training.

Last year BTTA was approved to deliver government-assisted training under the National Workforce Development Fund. In conjunction with APAN as the lead organisation who identified the qualification SIB70110 VOCATIONAL GRADUATE CERTIFICATE IN INTENSE PULSED LIGHT AND LASER HAIR REDUCTION as the qualification of choice for government assistance, BTTA was able to qualify 45 students that went through in two batches to gain government-approved qualifications.

“We were delighted to help improves skills and knowledge through these qualifications, not only to staff members who had no training at all, but also to many experienced laser and IPL practitioners who were able to identify deficiencies in their knowledge,” Angie said.

“We are so privileged to be able to support the industry in gaining credibility and enhanced reputation through the availability of qualifications. This has been an amazing opportunity to be part of this wonderful project, which our industry desperately needed,” Angie confirmed.

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QUALITY TRAINING IN DEMAND

Seeing the enormity of the need for qualification, BTTA will be focusing on offering specific training and qualification in a number of other modalities as well. Training is available at the college, but for businesses who would like a staff group to train, considerations will be given for in-house training, wherever possible.

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Paramedical Therapies Chemical Peels HLTN402B Maintain Infection Control Standards in Office Practice Settings

The college offers training to qualification levels wherever applicable and applicants can learn on their own devices should they prefer this.

However, through BTTA applicants have access also to quality equipment for purchase should they need to do so, “but we keep training separate to our equipment purchases,” Angie said. “None of our students are pushed towards any purchases as BTTA as a Registered Training Organisation is strictly a training college and we pride ourselves in maintaining our focus and integrity on training,” she stressed.

If you are considering upgrading your qualifications and would like further information please do not hesitate to contact BEAUTY THERAPY TRAINING AUSTRALIA on 07 5599 5568 or email contact@beautytherapytraining.com.au

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A company with an established

LEGACY FOR EXCELLENCE AUSTRALASIAN MEDICAL AESTHETICS There is no doubt that today's consumer is pushing for higher, better and more advanced results when it comes to their skin and body care. Body-image consciousness is no long reserved for the rich and famous, it has become mainstream. Consumers are increasingly becoming familiar with treatment options available to them and feel more comfortable to explore the possibilities for their own benefit.

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A recent survey conducted in Australia by the Cosmetic Physicians Society of Australasia confirmed an overwhelming 82% of those surveyed said that they find it acceptable to have non-surgical cosmetic procedures to address premature ageing.

Meanwhile the quest for beauty is no long confined just for the ageing population. In fact, 25% of those who were interviewed and stated they had undergone anti-wrinkle injections were between 20 and 30. Statistics from the CPSA and other groups also confirmed that the demand for appearance-enhancing services is growing at an exponential rate each year.

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As a consequence, cosmetic medical clinics are continually on the rise in order to accommodate this demand, providing not just injectables and surgery, but also non-surgical options such as microdermabrasion, IPL, LED and Radiofrequency. In fact, the line between cosmetic medicine and aesthetics is becoming increasingly more blurring. To retain their professional status and position in the market aesthetic professionals need to re-

examine their services, and this also includes the technologies they are currently using as well as the skincare. If they wish to capture the new anti-ageing client rather than benchmark their services against other salons, they need to examine what the cosmetic medical clinics are offering and how their services measure up.

It is a well-known fact that with the current results that consumers are looking for, the importance of advanced and reliable technologies is paramount. However, to compete with the medical profession aestheticians need to be able to offer greater assurance as to what results they can offer within the scope of their practices. What this means is that your technology needs to be able to deliver outcomes in a consistently reliable and guaranteed manner to ensure these results. ㄰

When looking at technology we interviewed a true veteran, pioneer and manufacturer of Australian medical aesthetics devices. Louis Saad is the director of Australasian Medical Aesthetics – a company that has serviced the aesthetic and medical cosmetic industry for 23 years. We caught up with Louis to talk about his experiences and give him the opportunity to share his views about equipment, and as an engineer what elements and deficiencies did he identify that led him to design and manufacture his own device technologies.

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APJ 1: Louis, can you tell us a little about your background and what urged you to start manufacturing medical and aesthetic devices? What have you achieved so far?

Louis: My qualifications and background

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are in electronic physics. I started out developing equipment for the European Centre of Nuclear Research in Switzerland and over the years I have been heavily involved in the development of sophisticated electronics.

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As fate would have it I moved to Australia 23 years ago, and as I saw the need for aesthetics equipment, I decided to set up a company for the distribution and, later, the manufacture of equipment.

I initially started importing microdermabrasion equipment. In those days these devices, were new to Australia. However, I was spending too much time repairing them so I decided to design and manufacture my own device and this led to the launch of the Clairderm Microdermabrasion, which to this day is one of our best sellers and is now sold not only in Australia, but also in the UK, France, Russia, Germany, USA and in several Asian countries as well.

The popularity of the Clairderm Microdermabrasion is based on its reputation as a leading technology with amazing capabilities and features, and its success is based on the fact that a great deal of specific detail has gone into its design. For example, the Clairderm started with crystals. In Australia some States and salon environments have problems with humidity. In many cases this leads to the crystals clumping and eventually blocking the tube. For this reason I included in our design an inbuilt dehumidifier to protect the flow of crystals from clumping. Also, some machines have plastic nozzles that with time become rigid, making them hard to remove. Identifying this problem I designed our device with a silicone nozzle that is easy to remove and is soft and flexible, so it is also more comfortable when used on the face.

Another feature that I considered important was that the device needed to accommodate upgrades and modifications if necessary in the future. Five years later the diamond tips became popular so we were able to incorporate diamond heads on the old devices. We did not stop there, we continued to upgrade and the Clairderm Microdermabrasion now also includes an LED attachment as well as an ultrasonic attachment. These, and other details, make all the difference and a sound investment to any business purchasing a piece of equipment. It makes sense to look for such features as it can save businesses thousands of dollars if they need to discard old equipment models in order to introduce a new piece of technology, or an upgraded version of one they already have.

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Many engineers that currently produce machines do not know or understand the salon environment. They design, but do not trial the machine on real faces and bodies or consider the work environment that they will be used in.

As an engineer, designer and manufacturer I always conduct research on what exists in the market worldwide and look at what are the current limitations or deficiencies and how I can improve on them. I am particular, not just about technical specifications, but also on considerations such as ergonomics – looking at manoeuvrability of the device in a salon environment as well as the possibility for the device to be upgraded to meet with future advances.

When manufacturing a device there are specific considerations that go into its design. These include: 1. Specifications – I design for functionality and for the delivery of high standards of performance.

2. Longevity – Most devices today are built to last five years. Many of our devices as still in use today after 20 years. It is important to us that the device offers excellent value for money and can be relied upon to deliver professional results year after year.

3. Usage – I examine outcomes that the practitioner wishes to achieve and design a device that will give them the tools to successfully achieve them. I also design ergonomically to fit the salon space, the position of the machine in the treatment room and allow for right and left hand accessibility.

4. Upgrades – When the demands for new treatment outcomes are needed the devices are designed to also accommodate upgrades without the need to dispose of the old machine, as is common with other devices. I design with the future in mind so that we can advance the machine's capabilities and modify and upgrade as the need arises.

As a technology it is important that each device can maintain its relevance and be able to deliver the new standard of treatment outcome, not just to today's standards, but also in future years.

5. Training – We offer comprehensive training to ensure the practitioner gains the best possible treatment outcomes and maximise on the capabilities of what the technology can offer them.

6. Maintenance – Wherever possible I design our devices in a way that parts can be removed and repaired with the least disruption to the business.

We currently have several devices – some we have designed and manufactured, while others we have imported. However, every device, whether we manufacture or import it goes through the same rigorous testing to ensure the specifications it promotes are intact and it can deliver on its promises. We have the essential equipment to do this. All our devices go through this process and this is why they are trusted and sold to medical as well as aesthetic salons and clinics. Our machines cover all areas of aesthetic needs: microdermabrasion, phototherapy, high-tech infusion, IPL, laser, ultrasonic cavitation and advanced ultrasound fat blasting.

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We also stock a clinical-strength cosmeceutical range. The Clairderm Cosmeceutical Solutions provides a full range of skincare, specifically targeted to rebalance, protect and nourish the skin before and after treatments. Our products are manufactured in France under the strictest of quality control and hygiene conditions. They are standardised to deliver the correct ingredient potency to the skin

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exactly as they have promised. The Clairderm cosmeceutical range has been especially designed and formulated for use with microdermabrasion, phototherapy, IPL and laser skin-rejuvenation procedures and offer enhanced treatment outcomes for every treatment option. They contain high-potency, high-quality active ingredients that are scientifically proven to achieve exceptional results and address all skin types and conditions.

APJ 2: In terms of developing technology, what is your point of difference that you believe your devices offer the industry?

Louis: When designing a device I always conduct thorough research on what is currently available, not only in Australia, but also globally.

There is no point in me designing and manufacturing something that already exists – it must be better and offer more. I look at the current specifications and features in order to determine ways that I can improve on existing technologies, both in terms of functionality, performance and design features. Furthermore, the machines we manufacture and supply have undergone rigorous quality-assurance testing. Once we complete thorough in-house testing, we then conduct external testing. We send several units out into salons and clinics and allow them to use them and give us their feedback on their performance, functionality and potential improvement features they believe would create a superior product for their purpose and use.

In short here is what a business can expect to find from our devices:

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The design and manufacture of our devices are based on comprehensive research, not just technical specification, but also considering how it will be used within the salon environment.

We introduce several design details that ensure ease and comfort in their use and functionality, while making sure it meets with the specific requirements needed within a busy salon or clinic.

Our manufacturing and technical specifications meet with most European and US requirements and standards in both safety and performance.

We examine the advances within the industry and look at how we can design and develop technologies to helps professionals and businesses meet with their client expectations.

All our devices have ergonomic features enabling ease of use.

We build features that allow them to be easily moved from roomto-room, for right and left hand use and provide flexibility to use them on the right or the left side of a room. These details make a huge difference to their use and performance.

Another advantage of our devices, as already mentioned, is that all our devices are designed to accommodate future growth and feature flexible designs that can accommodate changing parts and upgrades that can easily be added and implemented with the clinic or salon swiftly and easily. This is a major advantage as bulky equipment that becomes outdated can become very costly and a time waster to a busy clinic or salon that wants to upgrade and streamline its services with minimum disruptions. We see so many businesses with outdated equipment in the back room that they do not use because they no longer offer them the results they are looking for. Many of our devices are still in use after 20 years – they offer not only excellent capabilities, but also a better investment option.

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APJ 3: Can you please tell us about the unique features of one of your technologies?

Louis: We have already mentioned our Clairderm Microdermabrasion, however, we have applied the same criteria to our PhotonSmart LED phototherapy. We measured its performance against eight other leading LED devices on the market and we can assure you it offers superior performance and results. Also we have

designed it so that it is not bulky and difficult to change colours.

Our panels are like cartridges that easily slide to be removed.

It only takes one second to change wavelengths and colour. Many of the other companies have two to three panels that are heavy to change, not to mention that they are expensive. Ours are not only easy to use, they also have no limitation of colours. We are currently testing a whole lot of different colours and wavelengths to identify additional skin benefits for different conditions. This device is also ergonomically designed to move up or down to suit the client's position and treatment needs instead of sideways, which is more difficult to adjust to the needs of the client. The PhotonSmart LED is the most advanced and powerful phototherapy system in the world. It offers 19 built-in programs, full spectrum colours 400nm, 415nm, 527nm, 590nm, 620nm, 633nm, 830nm and 940nm. It uses large, friendly, touchscreen interface, “SmartClick” technology to interchange from multi-colour panels to single-colour panels and also has large panels for face and IR lipo body treatments.

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APJ 4: What does the company offer businesses in terms of quality assurance, service and support?

Louis: Customer service is a high priority for our company. We understand that salons and clinics are mostly hands-on practitioners who are seeking efficient, effective technologies with as little as possible disruptions. Therefore on all our devices we offer a two-year guarantee. We also guarantee that every device has undergone inhouse testing to ensure quality and high performance and that the specifications totally meet with what we state they will do. We provide exceptional, thorough training to ensure our clients get the best possible outcomes from their technology. This is important to us.

Many of the devices that we have tested from other suppliers often fail to deliver what they state. This has contributed a great deal towards often unexplained burn incidents that lead to a bad reputation for the industry.

We have a solid reputation not just for our devices, but also for our reliability and customer care. Our devices are proudly manufactured in Australia and are designed in such a way that in the event that if someone experiences a problem we can walk them through to solve the problem, often over the phone. However, if the problem continues we have a 48-hour turnaround time to fix a problem and just 24-hours to replace a part. Businesses can have peace of mind that we will not disappear tomorrow and leave them in the lurch. We have a longstanding reputation for quality and reliable technical support for over 23 years.

Additionally, with Australasian Medical Aesthetics, businesses don't only get world-class equipment, they also have access to high-quality cosmeceutical-grade skincare that have been formulated to complement the technologies and ensure the best possible results.

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To view the compete range of devices and products available through Australasian Medical Devices visit www.medicalbeautyequipment.com or phone 1300 781 239 for further information.

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The AUSTRALIAN

TAXATION OFFICE targets the BEAUTY INDUSTRY for noncompliance It has been over 12 months since the Australian Tax Office has contacted APAN and other industry bodies informing them that they will be targeting the beauty industry for indepth audits in 2014, and that has already commenced.

Recently we were contacted by a member who was distressed because they were assessed and told that, while they believed their record-keeping was in order, according to the Taxation Office's estimation their figures did not stack up. Their position was based on their own benchmark for the beauty industry. In their estimation the salon should have earnt more money up to $70,000, and they wanted to know where the money had gone.

They were also told that they would be taxed and fined for this. If you believe this will not happen to you, you may be interested to know that this was a home-based business and the therapist was a sole parent trying to pay the bills on their own. She was doing high-end treatments in skin rejuvenation using IPL technologies and other devices. As a result her unit costs for treatment were high and did not meet with the Tax Officer's industry benchmark that was based on lower-end services.

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While you may feel that your record-keeping is accurate it is important to note that the Tax Office will also measure your business activities based on their own industry benchmark of what they estimate you should be turning over. In such instances, unless you can prove otherwise, you could be fined.

To look into this matter in greater detail our member was required to hire a specialist accountant who was well versed in such matters. These services cost the member $500 per hour.

Devastated and totally stressed she sought our advice and what her options were and we assisted her with several recommendations.

how it can offer you peace of mind.

ARE YOU AN AUDIT TARGET? While historically Tax Audits were targeted at big business and the wealthy, this has changed. Increasingly the ATO and other government agencies are turning their attention to both small to medium businesses and individuals APAN were informed recently from the ATO that they were targeting particularly those who are involved in the beauty industry. Audit Insurance can help protect you if the tax office calls!

WHAT IS TAX AUDIT INSURANCE? Tax Audit Insurance provides cost-effective protection and peace of mind against professional fees incurred should the ATO or other Australian government agencies conduct a random review, investigation or tax audit.

WHY PURCHASE AUDIT INSURANCE? The audit process can be very time-consuming, including preparation time and time responding to audit findings. These professional fees can be expensive, depending on the type of audit and the number of periods being audited. The most common audits are those undertaken by the ATO in relation to personal or business returns, however compliance audits are also becoming more common, particularly those in relation to Payroll Tax obligations. Audit Insurance protects you from the unexpected costs incurred in responding to a compliance audit or an audit of a return you have previously lodged (e.g. Tax Return),

OPTIONAL COVERS There are many different options available in obtaining Audit insurance. This can be added to your current policy mid-term of your insurance or reviewed at renewal. Depending on your specific requirements, this cover can be either an addition to your current policy or a stand-alone policy. This can be done with minimal fuss and disruption to you and your business.

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It is good to know that there is now an insurance that will protect you against expenses associated with such incidents. For a very moderate fee you can protect yourself with appropriate cover from such incidents.

It's part of The Sparrow Group's policy for client care to discuss these options with you so as to ensure your protection and peace of mind in the event of an audit.

Here Suzanne Sparrow-Crisp from The Sparrow Group presents a brief report on the subject of Tax Audit Insurance, what is it and

If you would like to discuss this or any other insurance need please feel free to contact THE SPARROW GROUP on 07 5519 4359.

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APJ 36

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When you want the perfect fit you need an

INDUSTRY SPECIALIST INSURER Take the five point business check-up for busy salons...

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apanmembership How to Strengthen and Accelerate Your Business Position

With the Aesthetics Industry's

LEADING BUSINESS PROGRAM What will the APAN CORPORATE PLUS Membership offer businesses?

TECHNICAL

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3-Page, 4-Button website, Fully Optimised for Mobile Device Response. We will build these for you with the most efficient manner.

4 Site Content Update per year Search Engine Performance Optimisation (SEO) Monthly Activity Volume Monitoring Report with statistics and performance graphs (this will allow you to ascertain specifically what is working or not working for you) 2 Social Media and 2 Internet Directory Links Level 2 Support Call Response Centre

BUSINESS SERVICES

> > In July this year APAN launched a new program carefully designed and developed to guarantee businesses greater support and focus on tangible and successful growth and profitability strategies and tools.

The program was launched as part of a new level of membership – the CORPORATE PLUS Membership – that is loaded with some incredible modern tools backed by on-going reports and coaching supports.

This program was designed based on specific industry research to determine areas that businesses could benefit the most. We identified that businesses were lacking the right tools to capture new clients and communicate with their existing client in a cost-effective and efficient manner.

Moving into the mobile age can be daunting, and while there are several options out there some work better than others. Most people we spoke to even if they had mobile tools still wanted to see if there was something better available to them. Businesses are looking at ways to improve their current position and the best and most costeffective ways to accelerate their growth, both in capturing new clients and retaining old ones.

If these are your concerns the CORPORATE MEMBERSHIP PROGRAM is designed to meet your needs:

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A modern website that is mobile apps compatible and is simple to understand and operate Tools that are very cost-effective They have to be proven in their capability to effectively reach consumers in the target market You need someone to keep you updated on a monthly basis as to how your marketing is working – how many consumers did you reach, how did the responses measure up month- by-month?

Access to on-going support on industry compliance issues, marketing ideas, effective treatment packages, wages and staffing issues, legal advice and insurance services On-going coaching availability that is also cost effective

2 x half hour, or 1 hour Business Coaching Vouchers valued at $300 Business and professional advice – phone and speak to an expert up to 10 minutes (unlimited)

LEGAL ADVICE

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½ hour free legal advice Individual wages advice for staff – e.g. pay rates Business and contractual advice (free for simple solutions)*

STANDARDS AND SERVICE DOCUMENTS

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Code of Ethics Quarterly APJ Journal Membership card to redeem your services and discounts Strategic Partners – discounted rates for such services as insurance, merchant banking (over 11 companies), Fee services, etc.

Resource Document list for purchase – over 45 different business documents and templates for purchasing at discounted rates Updated Privacy Policy and Privacy Policy Display Certificate (FREE – this document is valued at $150).

SHOPPING DISCOUNT CARD

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Members Plus discount card for your Coles and Woolworths weekly shopping as well as hundreds of other companies. This Membership alone can save you thousands of dollars.

*Solicitor's fee may apply depending on the complexity of the service or specific documents that may need to be written for you. These, however, will be at member's discounted rates by our solicitors.

If you are looking for modern and cost-effective solutions to grow your business this program is designed just for you.

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Phone now for an OBLIGATION-FREE consultation. Talk to an expert and explore the possibilities of this program suiting your business needs. We guarantee this program will make your business growth easier and more cost-effective.

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For further information on the NEW APAN CORPORATE PLUS Membership phone 07 5593 0360 or email info@apanetwork.com

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ARE YOU READY FOR A NEW LEVEL OF BUSINESS SUCCESS? New Tools | New Strategies | Faster Business Growth

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A PA N h a s l a u n c h e d a n e w membership classification that will rival anything that the beauty and aesthetics industry has ever seen.

The APAN CORPORATE PLUS MEMBERSHIP will include a comprehensive package of new tools whose focus is to optimise client growth.

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NEW POWER MEMBERSHIP APAN Launches New Corporate Membership

Aesthetics Practitioners Advisory Network (APAN) P: 07 5593 0360 | E: info@apanetwork.com W: www.apanetwork.com | A: PO Box 5448 Q Super Centre QLD 4218

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Falling in Love with TASMANIA Each year APAN conducts three conferences in various destinations and this year the cities of choice were Perth WA (May), Sydney (August) and Hobart and the last one for the year -Tasmania which will be held on Sunday 12th October 2014.

Having visited Tasmania last year we fell in love with Hobart. There is something very special about this wonderful city. When the world's most trusted travel publisher ranks Hobart in their “Top 10 Cities”, you know it's for a very good reason.

Perched on Australia's southeastern coast, the lively city of Hobart is a unique mash-up of the 19th and 21st centuries. The waterfront cafes, restaurants and studios of Tasmania's largest city are housed in centuries-old converted warehouses that overlook a harbour bustling with yachts and fishing boats. An active arts scene, dozens of restaurants, galleries, craft shops and vibrant nightlife and leisurely daytime pace add to the city's charm.

There are so many things that make Tasmania unique. Nature, history, some of the best beer and wine available in Australia to compliment fine food served in an easy relaxed atmosphere, these are just some of the attractions that this wonderful State has to offer. Because of its unique charm Hobart is a popular destination for conference, so we decided to join the ranks of the wise and tempt the aesthetics industry to join us for not just some serious education, but also an opportunity to play and explore one of Australia's most amazing destinations.

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If you have never visited Hobart here is your chance - you will find it is a city of warm

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welcomes and friendly smiles, as well as an intriguing blend of special elements: heritage and lifestyle, scenery, vibrant culture and food.

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THE GRAND CHANCELLOR HOBART When it comes to staying in Hobart, the only place to be is on the waterfront at Hotel Grand Chancellor Hobart, which features some of the best views in the city. Overlooking the Hobart Harbour and Constitution Dock, this amazing hotel is just steps from popular attractions like Salamanca, Battery Point and the Central Business District, yet intimate enough to ensure a perfectly relaxing experience. It is therefore the destination of choice for our next APAN Conference.

The Grand Chancellor will allow you to enjoy the comfort, space and facilities of one of Hobart's largest hotels. Work out in the state-of-theart fitness centre or enjoy a rejuvenating dip in the heated indoor pool or relax in the sauna. Meet for drinks in The Atrium Lounge or reserve a table at the fashionable Restaurant Tasman, where magnificent harbour views meet contemporary cuisine. Uncover the best of Hobart at Hotel Grand Chancellor, which brings the perfect measure of style and substance to accommodation on the waterfront. We have even secured great accommodation rates for our conference delegates.

Twin rooms start from $175 per night.

SALAMANCA MARKETS If you have never experienced the world-famous Salamanca markets this is a treat you will thoroughly enjoy. Each Saturday a wide stretch

of streets are closed off to accommodate the Salamanca Market. Just a stones-throw away from the Grand Chacellor you will be able to enjoy some fun shopping where many of Tasmania's specialties come together. Over 300 brightly coloured stallholders sell fresh and gourmet produce, art, crafts, retro-clothing, gorgeous Tasmanian lavender and some of the finest woodwork you will find in Australia not to mention the music that fills the streets.

OTHER MUST-SEE ATTRACTIONS INCLUDE: The Museum of Old and New Art (MONA) is an art museum located within the Moorilla winery on the Berriedale peninsula in Hobart. It is the largest privately funded museum in Australia. The museum presents antiquities, modern and contemporary art from the David Walsh collection. Walsh has described the museum as a "subversive adult Disneyland."

The Royal Tasmanian Botanical Gardens, which cover an area of approximately 34.6 acres, were established in Hobart in 1818. The Gardens hold historic plant collections and a large number of

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Multi-Award Winning, Tasmanian Farm Milk, Cheese, Cream and Butter: If you love rich, high quality cheese then you must visit

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Wicked Cheese, a boutique cheese maker based in Richmond, Tasmania. Wicked Cheese has emerged, in a few short years, to gain recognition as one of the most impressive, high quality, hand-made cheese ranges in Australia. Wicked Cheese Triple Cream Brie was awarded the Supreme Cheese Champion Trophy at the 2008 Royal Melbourne Show, and Wicked Cheese Brie was awarded the trophy for Best White Mould Cheese at the 2010 Australian Grand Dairy Awards. Cheesemakers are highly experienced and qualified, and meticulously attend to their craft. They use only the purest hormonefree and chemical-free milk from grass-fed cows.

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The GRAND CHANCELLOR is located in 1 Davey St Hobart, Tasmania 7000 Ph: 03 6235 4535 or 1800 75 33 79. As for the APAN Conference Accommodation special rate which start from $175 per night to $210 depending on the location. significant trees, many dating back to the nineteenth century. It also has an increasing number of important conservation collections of Tasmanian plants, of which the King's Lomatia is one of the most unusual, and the world's only Subantarctic Plant House. Here, plants from subantarctic islands in high southern latitudes are displayed in a climatically-controlled environment, where chilly fogs and mists mirror the wet, cold conditions of their island homes. The visitor centre houses a restaurant, souvenir shop, and a gallery with regularly changing displays by local artists, together with a display area containing the Gardens' own exhibitions.

Why not make a business trip of it and fly in Friday night to join us on Saturday 11th October to play and explore the region, and then on Sunday 12th October enjoy some amazing world-class education to help your business.

To book for the conference visit www.apanetwork.com and download an application form in the conference section or Email: info@apanetwork.com Phone 07 5593 0360

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Hobart Tasmania

Secrets to Success in the New Era of Aesthetics

SUNDAY OCTOBER 12 | 8am – 5pm | Hotel Grand Chancellor Hobart

Bringing National Experts & International information to Tasmania ! Certified Professional Development

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Conference Six dynamic speakers Leading unbiased educational program The latest in industry news, research and industry developments Discover what lies ahead and determine your options Gain the competitive advantage

THERE IS NO PROGRAM LIKE IT Who should attend Salon and Spa business owners Practitioners and therapists Dermal therapists Aesthetic nurses Educators and Trainers Industry professionals

This is a fully catered and Certified Professional Development Program Learn | Conceptualise | Innovate | Network | Implement

APAN Members $179 | Non-APAN Members $195 | For accommodation phone 02 9281 6888 quote APAN

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REGISTER TODAY by phone or on-line | Ph: 07 5593 0360 | info@apanetwork.com | www.apanetwork.com

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APAN – AUSTRALIAN AESTHETIC CONFERENCE

Secrets to Success in the New Era of Aesthetics

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SUNDAY OCTOBER 12 | 8am – 5pm | Grand Chancellor | 1 Davey Street Hobart Tasmania TOPIC: UNDERSTANDING REGULATIONS OF INTENSE PULSED LIGHT (IPL) FOR COSMETIC PURPOSES TIME: 10.15 – 11.00am SPEAKER: Dr Stephen Newbery, Health Physicist, Radiation Protection Unit,Tasmanian Department of Health and Human Services

If you have never been to Hobart here is your chance to experience this amazing city while attending APAN's 3rd and last conference for 2014. Stepping up the program to an even higher level, this conference event will deliver solid educational content on both industry topics as well as business. With the theme Secrets to Success in the New Era of Aesthetics, the program will reveal shifts and changes within the industry and deliver quality education to empower you to face the future with greater confidence.

CONFERENCE PROGRAM AND SPEAKERS 8.00am – REGISTRATION & PICK-UP DELEGATE'S KIT WELCOME | INTRODUCTION | NETWORKING TIME: 8.30 – 9.00am TOPIC: Part 3: DIFFERENTIAL DIAGNOSIS AND AESTHETICS MANAGEMENT OF COMMON SKIN DISORDERS TIME: 9.00am – 9.45pm SPEAKER: Professor Ray Hayek – Executive Dean of the Australasian College of Health and Wellness This lecture will focus on the differential diagnosis of common skin disorders and options for conservative management. The art of differential diagnosis will be presented to develop learning objectives that provide the aesthetics practitioner with the skills for pattern recognition in diagnosis. A range of conservative treatment options will be discussed.

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Introduction to the art of differential diagnosis Developing essential skills for symptom pattern recognition to formulate a working diagnosis Developing a working knowledge of a diverse range of skintreatment options for a Clinical Aesthetician Providing care for clients using an evidence-based approach

NETWORKING & MORNING TEA BREAK 9.45 – 10.15am

Tasmania has regulated Class 3B and Class 4 lasers used in medicine and industry for over 30 years under the Radiation Control Act 1977.

The use of lasers for cosmetic purposes was first authorised in Tasmania in 1996. During the years 2004 to 2010 Tasmania participated in a national working group, which looked at the use of Class 3B, Class 4 lasers and IPL on humans. The recommendations from that working group did not proceed nationally, however, the Tasmanian Director of Public Health felt that that working group had made a case for regulation of Class 3B, Class 4 lasers and IPL for cosmetic purposes. Implementation of the regulation of IPL began in 2010 in Tasmania under the Radiation Protection Act 2005. The talk will look at the model of regulation used in Tasmania for IPL, together with how regulation of an existing industry was carried out.

IN THIS LECTURE YOU WILL LEARN:

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The purpose and aim of regulations What regulators look for How regulations shape an industry Why continued education can position you in a better place to meet regulatory requirements

NETWORKING BREAK 11.00 – 11.30am TOPIC: SKIN HEALTH – THE INSIDE OUT SOLUTION TIME: 11.30am – 12.15pm SPEAKER: Christine Houghton B.Sc.(Biochem.),Grad.Dip.Hum.Nutr.,R. Nutr.,Ph.D. Cand.

A glowing complexion reflects the health status of the underlying cells. Constantly bombarded by potentially damaging external factors, dermal cells are equally at risk when their blood supply does not support cellular renewal and repair. Find out exactly how human cells protect themselves against toxic challenges, inside and out. Learn how you can harness the new science of Nutrigenomics to provide the optimum environment for

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skin cells to thrive and repair. The Inside Out Solution takes your skill-set to a new level. Dr Christine Houghton is a highly respected Nutritional Biochemist who speaks regularly at medical conferences.

Her presentations are always incredibly resourceful, while at the same time fun and easy to comprehend.

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How human cells defend themselves against a harsh environment Learn why certain plant substances are far more potent in their effects than apparent from their basic nutrient content Understand the enormous protective potential of the skin's own cellular enzymes Why antioxidant vitamins do not offer the protection once attributed to them

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Tina is considered a leading industry expert who is passionately committed to the advancement of the aesthetics industry both professionally and as business enterprises. She is the foremost expert on global trends and interacts daily with business owners and managers across every State investigating their needs and offering them leading strategies for immediate growth and profitability.

IN THIS LECTURE YOU WILL LEARN:

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What is the number one reason that causes stagnation in business How to tune into your genius Understanding and attracting the right clients Establishing the right foundation for growth in line with global trends

NETWORKING BREAK 2.00 – 2.30pm TOPIC: HOW TO STRUCTURE SUCCESSFUL EMPLOYEE INCENTIVE ARRANGEMENTS TIME: 2.30 – 3.15pm SPEAKER: Michael Bishop, Senior Partner, Pointon Partner Lawyers

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To support business growth and assist employees reach their target sales many salons and clinics implement incentive programs though commission arrangements. On the other hand the Fairwork Ombudsman's office is constantly flooded with complaints from employees that they have not been paid correctly. There is a wrong way and a right way to introduce successfully incentive arrangements. Michael Bishop is the Senior Partner of Pointon Partner Lawyers, the legal firm that represents APAN and supports their members through legal advice on wages and industrial relations as well as employment and business contracts. He will be presenting important guidelines that you are legally required to follow when introducing employee incentive arrangements.

Structuring of commission arrangements – should it be included in the employment contract or dealt with outside the contract?

Commission arrangements – how to draft them without exposing yourself to unwanted legal liability Commission-based pay – does it get included for purposes of calculating annual leave, termination pay, superannuation and employee access to the unfair dismissal regime?

What obligations do employers have to maintain sufficient records to enable employee commissions to be accurately calculated and what rights of access do employees have to those records?

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NETWORKING & AFTERNOON TEA BREAK 3.15 – 3.45pm

NETWORKING & LUNCH BREAK 12.15 – 1.15pm TOPIC: HOW TO MODERNISE YOUR BUSINESS TO MEET WITH NEW CLIENT EXPECTATIONS TIME: 1.15 – 2.00pm SPEAKER: Tina Viney CEO, APAN

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IN THIS LECTURE YOU WILL LEARN:

TOPIC: UNDERSTANDING RISK MANAGEMENT AND HOW TO USE IT TO PROTECT YOUR BUSINESS TIME: 3.45 – 4.30pm SPEAKER: Suzanne Sparrow-Crisp, The Sparrow Group Risk is very much part of life, but when mishaps strike in a business environment they can be devastating and costly and they have the potential to destroy a business.

Understanding the various types of risks and establishing appropriate policies is essential to any business and can be quite simple once you understand the various areas where risks may emerge. Suzanne Sparrow-Crisp is the Founder and Director of The Sparrow Group, specialists in beauty-specific insurance. Having previously worked in a beauty Association she is very familiar with the needs and challenges of salons, clinics and spas and is highly committed to ensuring appropriate, tailor-made insurance protection for businesses who seek peace of mind. In this lecture Suzanne will present valuable information explaining how insurance works, common errors that lead to problems and how to minimise risk in the workplace.

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Protection against taxation audits Various types of insurance and how to determine what you need Working with contractors – who covers what Common errors that lead to business risk

NETWORKING BREAK 4.30 – 5.00pm REGISTRATION: APAN members $179 | Non-members $195.

Enjoy a day of valuable education, fun, networking and be in the draw for prizes to be won on the day.

This event is fully certified for all delegates who participate. Morning and afternoon tea as well as a buffet lunch will be provided. It is also supported with a small exhibition. ㄰

TO REGISTER FOR THE CONFERENCE please visit the APAN website www.apanetwork.com and register on-line or for further information phone 07 5593 0360.

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PRE-REGISTRATION IS ESSENTIAL FOR CATERING PURPOSES. ㈵

If you also wish to book accommodation at the Grand Chancellor please phone 03 6235 4535.

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The Power of Mesocience For unsurpassed Face and Body Results Mesotherapy treatment is a non-surgical cosmetic solution aimed at diminishing problem areas in your body such as cellulite, excess weight, body contouring and face/neck rejuvenation, just to name a few. It is administered via numerous injections containing various types of approved medicines, vitamins and minerals.

These substances are introduced into the mesoderm, the layer of fat and tissue underneath the skin. The content mixture of the injection varies in accordance with each unique case and specific area to be treated. ㄰ 㤵 㜵

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While as an aesthetician or a dermal therapist you are not permitted to inject substances into the skin, there is now a technology that will allow you to permeate active substances into the skin without the use of needles.

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Developed by world-leading cosmetic and equipment manufacturers Skeyndor, the Skeyndor Mesoscience technique is a unique and advanced approach to facial rejuvenation, cellulite and body

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sculpting that allows the skin therapist to offer not only similar, but even more enhanced results within the scope of her qualifications.

The unique features of SKEYNDOR's MESOSCIENCE is that is has not just stopped at “meso”, they have added further technologies for more enhanced and longer-lasting treatment outcomes.

Combining a four-phase electro-therapy system that works synergistically together, Skeyndor Mesoscience now offer every aesthetician a very exciting tool to enhance their reputation for leading results that will also help to drive their business profits further.

The success of this technology is now recognised by both aesthetic and medical cosmetic clinics for its unsurpassed results. The four phase concept includes: ! ACTIVATING CURRENT: The preparatory phase that stimulates skin metabolism.

effective cellular absorption of the active ingredients.

The Skeyndor Mesoscience procedure involves infusing microscopic quantities of potent vitamins and natural plant extracts into the skin through the various technologies to treat various conditions, rejuvenating and revitalising. It is performed in an initial series of six treatments, once per week. Results are maintained by monthly touchup sessions (depending on individual conditions).

OFFERING SOLUTIONS FOR BOTH FACE AND BODY Skeyndor Mesoscience offers targeted treatments for the face and décolletage to stimulate the various structures of the skin for a firmer, fresher and more youthful appearance.

It also provides effect treatment solutions for the body by targeting cellulite, sluggish micro-circulation and imbalance in lipogenesis/lipolysis in support of weightloss and slimming.

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HYDRO-ELECTROPHORESIS: The initial stage during which the ionisable active ingredients penetrate into the epidermis.

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TRY-BEFORE-YOU-BUY SPECIAL OFFER

ELECTROPORATION: This current favours the penetration of

The success of Skeyndor Mesoscience is so profound that Vogue Image Group the Australian distributors – are providing two salons/clinics with a unique opportunity to a TRY-BEFORE-YOU-BUY SPECIAL OFFER to experience this technology and see how it can help them increase their business profits from day one.

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active ingredients through the cells by means of the aqueous channels in the cell membrane.

Cryo-ELECTROPHORESIS: This is the final stage of stimulation to tone and firm the skin.

THE TREATMENT CONCENTRATES For these treatments Skeyndor has developed a series of ultraconcentrates formulated with encapsulating systems and penetrating agents for channelling the active ingredients into the deeper layers of the skin. Their polarity optimises their performance and manages to transport both ionisable and neutral substances. These powerful formulas are enriched with actives of low molecular weight that will readily respond to the mesotherapy techniques by multiplying for

The successful applicants however, must meet with specific criteria. If you would like your business to be considered please complete the details below and email to julius@vogueimage.com.au or post to:

Vogue Image Group 68 Milton Parade MALVERN VIC 3144

Entries close by 30th October 2014.

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Name of business: _____________________________________________________________________________

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Phone: ________________________________________Email: ________________________________________

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For further information phone: VOGUE IMAGE GROUP 1 800 554 545 or (03) 9821 0033

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starperformer Introducing the Ultimate New-Generation SKIN AND BODY FORMULATIONS Research now tells us that today's consumer is becoming more demanding. It's no longer just about results, they want it all– relaxation, the bliss of a sensual experience, as well as results.

Modern innovative formulations can provide you with just that.

They recognise that the sensual experience of skin or body care is more than pampering.

With wonderful anti-ageing ingredients and protocols, salons and spas can equally provide their clients with an amazing and memorable experience that delivers the full package ensuring skin rejuvenation and anti-ageing benefits are also included.

Absolute Spa are distributors of such innovative products. They can provide you with exceptional products and training in two complete innovative product brands that address every client's needs.

The delicious Cuccio range is a unique body range that is decadent, delicious, amazingly effective and pleasurable. The range offers the ultimate sensual experience to make even the most stressed and demanding client feel totally spoilt.

CONSIDER THESE TREATMENTS Cuccio Deep Dermal Transforming Wrap™ This body heat-activated, intense hydrating luxury spa treatment helps to smooth the appearance of fine lines and wrinkles by delivering moisture deep into the skin and promoting skin rejuvenation.

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This can be added to your Signature Body Treatment menu, or as an add-on service to your luxury hand and foot treatments.

Simply paint on, wrap and then massage the remainder into the skin – no waste! Using ingredients such as Aloe Vera, super Vitamin E from Cranberry Seed Oil, Vi t a m i n C , P o m e g r a n a t e Extract, Sunflower Oil, and Comfrey, this blend works to soothe, hydrate and nurture the skin into a state of bliss and rejuvenation.

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Chinese Herbology Retexturising Wrap with Bioelements™ Bioelements are renowned for their customised approach to skincare, ultilising potent actives with organic botanical extracts and aromatherapy.

They offer every therapist the flexibility to customise their client's skincare needs by offering them the tools to provide a prescriptive skincare product that is formulated to meet their specific needs at the time of their consultation.

Customisation is the new direction in personalised skincare and in ensuring client loyalty. This approach allows you to build a trusted relationship with your clients, knowing that each time they visit you their specific and individual needs as presented at each visit will be addressed.

This unique Herbology treatment is no different.

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Ancient Chinese wisdom has taught that by tapping into the power of specific plants one can attain radiant health and beauty. The knowledge of potent plant powers has been passed on from generation to generation, and tested millions of times. The Chinese call this science of using plants for health and beauty purposes "herbology”.

The Chinese extracts used in Herbology Retexturiser contain important properties, including high concentrations of natural alpha hydroxy acid to help smooth and retexturise skin, plus calming plant chemicals to soothe, soften and nurture the skin. These herbs encourage, assist and enhance the body's own natural processes and improve its physiological functioning.

The Herbology Retexturising treatment begins with a dry body brush, a light application of Citrus Fruit Oil & Herbology to gently stimulate, exfoliate and awaken the skin. It is then wrapped for 15 minutes, followed by massage application of our award-winning Vitalization Body Crème – no mess, amazing results and a thoroughly satisfied and warm client.

These treatments offer amazing quality and a stand-out-from-thecrowd experience. They are featured in the world's leading spas and salons and now proudly available in Australia from ABSOLUTE SPA.

Contact today for further details: 1300 262 275 jai@absolutespa.com.au.

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Are you ready for a higher level of skin improvement without the need for surgery?

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WE NOW HAVE THE ANSWER!

TRY B EF YOU ORE SPEC BUY IAL see p OFFER age 4 7

The Virtual Needle, MESOSCIENCE by SKEYNDOR is the most revolutionary non-invasive treatment since the invention of injections! ! ! ! ! !

Ultimate Multi-functional device The number one choice of dynamic beauty therapists world-wide Exceptional delivery of actives Super-charged, immediate and long-lasting results for face and body Proven clinical results

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For a copy of the Clinical Trials or to arrange a demonstration please contact

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An interview with Gay Wardle Having been involved in the aesthetics industry for over two decades and won numerous awards, Gay Wardle is considered as one of the most diverse and experienced industry leaders.

While running a successful salon, this amazing woman finds time to travel extensively across every State and Territory training eager therapists from Advanced Skin Analysis to IPL and Laser technologies.

Having recently also gained a degree in Dermal Therapies from Victoria University, Gay has experienced both challenges and changes that define this industry's past and future. In this candid interview she shares some of her views on what lies ahead and how the industry needs to prepare both in their thinking and their practices.

APJ Q1: Gay, having qualified recently with a degree in Dermal Therapies, what do you believe you gained the most from this qualification?

Gay: First, let me say that I strongly believe in the new direction the ㄰ 㤵

industry is going. We are seeing some amazing advances in both product formulations and equipment technology and it is exciting how we can now effectively integrate active ingredients to work synergistically with equipment technology to achieve more advanced treatment outcomes.

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The degree has offered me some incredible benefits in helping me to gain a deeper understanding of the underlying issues that affect the skin. Also in better understanding the biochemistry of the body at a deeper level has allowed me to more confidently understand disorders such as diabetes, cancer, wound healing and pre and post-operative care so that I can now move beyond traditional beauty therapy

perameters. Bacteriology has also given me a greater understanding of the importance of hygiene and how this impacts our work on the human body. I am now able to understand research papers and attend medical conferences with a greater comprehension of the terminology used and identifying how this information can help me bring it across to what I am attempting to achieve.

The degree has also helped me realise that I can no longer work in isolation if I want to expand my treatment results. I need to see the value and benefit of working with healthcare professionals such as integrative medical practitioners, nutritionists, herbalists, etc in a collaborative way. Most importantly, I now address skin conditions and disorders not by just looking at the symptomatic manifestations, but going deeper to examine the cause of these conditions and how I can assist the body to prevent and overcome them, not just from what I can do on the skin, but also through the services of other experts while still maintaining my focus on what can be achieved to benefit their overall wellbeing.

APJ Q2: We have received several phone calls from members who are considering employing degreequalified therapists, but are concerned how they will relate to them as well as the rest of the staff. What advice would you give them on how to gain the best possible benefit from their qualifications?

Gay: I believe that any business that is looking at stepping up their services and in need of a Dermal Therapist needs first to identify their business goals and then create the specific role that the Dermal Therapist will play in the expansion of their services. It is important that first the business must determine if they are going to go in that direction. They then need to sit with the Dermal Therapist and investigate how they can provide a more detailed consultation and better protocols to help them introduce these new outcomes to their

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clients. At this point you need to allow the Dermal Therapist to have an input as to how her skills can be better utilised. As Dermal Therapists are still a relatively new breed they are often misunderstood and not given the opportunity to have an input in how they can benefit a business.

Often beauty therapists don't understand them fully and are not sure how to integrate them into the business. On the other hand, when trying to work with a doctor they are often sidestepped for a nurse as the doctors understand nurses a little better. However, they do bring new skill sets that can complement both a beauty therapist role and a nurse if given the opportunity to communicate this and to implement them. To achieve the best benefit dialogue must be encouraged otherwise opportunities will be missed.

You can't employ a Dermal Therapist and expect her to do waxing and tinting – that is not what she is trained to do.

from losing some of its advanced procedures to the medical profession, and also bring the dermal therapist and clinical aesthetic therapists into a more professionally recognised position both to the industry it is serving and to the consumer.

I believe that both, the Bachelor of Health Science (Dermal Therapies), which I have completed, and now the new Bachelor of Applied Health Science (Clinical Aesthetics), offer amazing opportunities to improve the current skill sets of the industry and elevate the professional reputation of aesthetics.

Each one has its strength. What is also exciting about the new Clinical Aesthetics degree is the amazing academics who come from an extensive health science background and have contributed to its strong content on cell biology and anti-ageing to prepare graduates for the changes we will be seeing now and into the future.

APJ Q3: We have also received enquiries about the new Bachelor of Applied Health Science (Clinical Aesthetics), as you are involved with this program what aspect of this qualification do you believe will benefit the graduates and ultimately the aesthetics industry?

Gay: I am greatly encouraged to see more degree programs being launched for the benefit of our industry. This will protect the industry

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APJ Q4: In your opinion how is the industry changing and why are qualifications progressively taking the lead over just training?

Gay: We are moving into a new era in aesthetics. The new tools we are and will be holding in our hands will progressively offer us a greater scope of possibilities, but in the wrong hands they can also cause damage. For example, procedures that heat the tissue without the appropriate controls and understanding of the correct perameters

Advance your knowledge and education to a higher level.

MDA is now offering Post-Graduate courses to empower you for greater treatment results and business growth.

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With the advances in new equipment and skincare technology, heightened awareness by consumers and the collaboration between professional aesthetics and medical and anti-ageing practices there is now the need for education and specialised Post-Graduate training to support and deliver higher levels of expertise and advanced results.

Gay Wardle is without question today's leading and most influential educator in Australia. Winner of over 12 industry and business awards, she has a strong understanding of the aesthetics industry and the elements that are necessary for a successful salon or aesthetic practice.

Gay Wardle has launched a new training MASTERCLASS PROGRAM in 2011 to equip and empower you to make the transition with greater confidence into the realm of advanced treatment protocols for greater treatment outcomes.

Constantly investing in her own education and knowledge, she is not only passionate about training, but has a Bachelor's qualification with Victoria University.

MASTERCLASSES IN DERMAL TRAINING INCLUDE: ! One-day Insight into Skin Evaluation ! Two-day Insight into Skin Evaluation ! Three-day Journey to Understand and Empower your Knowledge in Advanced Skin Evaluation ! Skin Preparation Programs to Optimise Results from IPL, Needling and Microdermabrasion ! Treatments to Target Pigmentation ! Understanding Ageing in the Skin and Treatments for Ageing Skin

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PHONE US FOR TRAINING DATES NEAR YOU ㈵

ENROL TODAY

Training Available in most States. For further details and to book

Visit www.masterdermalacademy.com.au | Email: gay@m-da.com.au or info@masterdermalacademy.com.au

Ph: 0418 708 455

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formerly Advanced Aesthetics

Masters Dermal Academy

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can definitely contribute to long-term damage to the skin further down the track, even if not immediately.

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The Internet has created a platform – good and bad – in that it allows individuals to access information from numerous sources, that can shape opinions. We need to be viewed as gaining ours from reputable sources and the best sources is from a credible platform of sound education that is validated through recognised qualifications.

Furthermore, the Government is moving in this direction through current proposed legislation, Fair Work regulations that are now aligning wages to qualifications, and also insurance companies that are seeking advice from industry bodies as to what is considered the appropriate qualification that will minimise their risks.

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Training with a supplier will no longer be recognised as being adequate by regulatory bodies or the Government and, ultimately, the public. Our industry needs to understand that as we progressively move to being a more formally recognised profession the issue of qualification, will become essential to our recognition. Even if you are not in a position to undertake formal qualifications seek to grow your knowledge base through independent conferences such as those that APAN conducts each year. Keep stepping up your knowledge and opportunities for higher education will present themselves and you will be in a better position to step out and undertake them.

I also want to stress to business owners to encourage their staff to continue their education as part of their own goals in professional development. It is a very risky practice for business owners to gain qualifications, then train their staff and then get staff to train other staff. This is often how standards drop. Education offers several layers of knowledge that are needed before training can begin. Often this is missed out when you are just trying to get a person to perform a task through just a training program. There is a difference between training and education. Both are important, but education must precede training.

the latter because at the end of the day they want to gain a specific outcome and they will go to the options that offer them great assurance of this.

APJ Q5: Why do you believe that consumers are looking for "specialised" therapists rather than those who can do everything? In your experience how should business determine staff task delegation to meet with this consumer trend?

Gay: It is a fact of life that as knowledge advances so the need for

My advice to salon owners is when interviewing staff look at where their passion lies and steer then in that direction and help them to continue to develop their skills because this is where they will excel in. If someone is passionate about skin, if possible don't give them waxing and tinting to do, get them to continue to grow their skills, and education in this area. This will lead to better career fulfilment and you will gain a staff member that will excel as an expert in their particular area – this is what consumers are now looking for.

specialisation emerges and it is natural that consumers will gravitate to the “specialist”. Let's take a look for example at a cosmetic medical clinic. It advertises experts who are medically supervised and specialise in appearance-enhancing techniques and technologies.

They have a strong marketing message with a clearly defined message of what their expertise will offer the consumer. On the other hand we have salons that are caught up with the cost-cutting wars and minimise their marketing budget in this process. Whom do you believe the consumer will prefer, the discounted service or the expert, even if they are paying a little extra for their services? The statistics tell us that it is ㄰ 㤵 㜵

GAY WARDLE CONDUCTS EDUCATIONAL COURSES IN:

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Advanced Skin Analysis Cell Biology Tissue and Homeostasis The Endocrine System and Effects on Hormones Bacteriology These courses are aimed at providing you will advanced knowledge that can benefit you to reach better treatment outcomes and long-lasting results.

For further details please contact Gay Wardle at Masters Dermal Academy on 0418708455 or email gay@m-da.com.au or visit www.masterdermalacademy.com.au

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APJ 52

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Luxury in a Beautiful Space Situated in regional NSW in the town of Narrabri, Aqua Bellus Day Spa boasts an incredible reputation of exceptional service and client loyalty. On the occasion of the 25th anniversary of the successful business we caught up with Spa owner and APAN member Julie Albert, who was delighted to share with us some of her philosophy and culture as well as what has contributed to her exceptional business success. There are many golden nuggets in this interview and we trust you will find it inspirational and encouraging. ㄰

APJ Q1: Julie, congratulations on your 25th anniversary in business. Can you share with us some of your highlights?

Julie: Thank you for

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our story with our peers and colleagues. I guess the real measurement of any successful business and, of course, with our business, can be summed up in two words – customer loyalty. We are delighted that many of our clients have been with us the entire time that we have been in business. Despite competition they have not identified the need to leave and go elsewhere. What that shows is that they are happy with the service we are providing them.

We attribute this success to the fact that we always strive to make a positive difference to our clients by ensuring a consistent standard of quality service and products. All the brands we work with deliver results and they meet with consumer expectations, particularly in this competitive environment. They are environmental sustainability, scientifically proven and contain natural ingredients. Our clients can tick all the boxes that reflect what is important to them.

Additional to excellent client service we aim to empower women to feel good about themself. Our efforts have also been acknowledged through various awards. We were nominated for 2014 Telstra Business Women Award and for the 2014 Quality Business Award.

Aqua Bellus is now a multi-award winner for Service Excellence, Innovation and for continually training our staff in an ever-changing industry and maintaining high standards of customer service.

For us, to have these recognition, to be achieving excellence for our team and for our clients in Narrabri, that's really important. What these awards confirm is that our clients are happy and our products and services are working and delivering results that are valued.

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the opportunity to share

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Our new and exciting innovation is that we are currently looking at launching our private label Australian-made skin and body skincare range.

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APJ Q2: Tell us what defines your current business model - what do you offer your clients, which you believe makes them stay loyal to you?

Julie: We regularly review our business model, modifying and creating new goals that are fuelled through the need to continue to be innovative in order to sustain our business growth. With the rise of new technology, the dot com boom and low-cost rivalry we have identified the need to constantly add new services and offerings in the light of new opportunities and consumer expectations. However, one thing that never changes is our focus on continually offering extraordinary services.

The success of Aqua Bellus depends on the passion and dedication of its team. Aqua Bellus is a unique environment where teamwork is paramount and each employee's potential is maximised through excellence in training and long-term opportunities for development.

All staff undergo in-house training, which not only incorporates Aqua Bellus's unique treatments, but also our approach to product knowledge and service. It is very important that everyone adopts the same vision, values and culture for the business as well as understanding and implementing the operating systems for consistency across all areas of the business.

We are very fortunate to have such supportive and professional skincare suppliers who truly believe that education is the key to beautiful, healthy skin.

Here are some of our key strategies that contribute to our success:

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We prefer to add value to a service and design customised packages to suit individual clients that will benefit them.

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Attention to detail is paramount We offer our clients Spa Rewards through our Club Membership, we reward through Bonuses and Exclusive offers We communicate with our clients through SMS, email marketing, booking app, social media, website, 24hr online booking service We focus on genuine personalised customer service and customer satisfaction and aim to leave a lasting impression and positive feeling long after the initial treatment.

We offer quality products and results-based services that are in keeping with our philosophy of embracing internal and external wellness.

We only use products that meet our exacting standards for purity and quality, as we believe everyone wants and deserves to have beautiful, smooth skin.

Aqua Bellus is committed to offering beautiful treatments combining modern science, state-of-the-art technology and ancient healing wisdoms to treat modern-day stress We perform advanced anti-ageing treatments and utilise IPL technology and microdermabrasion. All treatments are delivered in a unique, relaxing environment.

Our backup service is second to none. We guarantee all our service and products Our policy is to deal immediately with issues as they arise and conflict resolution is paramount

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APJ Q3: What is your involvement in the business and what do you enjoy doing the most?

Julie: I am involved in overseeing the day-to-day running of the business. I also design and deliver staff education and training. It is important to also ensure that timelines and goals for the business are met.

My responsibilities include to design and develop marketing strategies, business planning and processes and identify and introduce strategies to enhance the business's recognition and growth.

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APJ 55

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In terms of the staff I am responsible for leading, inspiring, encouraging and motivating staff as well as for their training and education. I also look at ways to encourage staff development as well as opportunities for staff to gain skills and expertise. I very much enjoy witnessing the growth in confidence, knowledge and skills among the team.

Ultimately this benefits our clients as we look at ways of improving our services and constantly offering them better treatment options. I also love researching and identifying ways to educate our clients so that they are kept up-to-date with what is available to them.

APJ Q4: What are your aspirations for the future?

Julie: Continued offering of quality products and extraordinary services To keep up with industry trends that are constantly evolving Introduce technology as it arises Continue to embrace change To encourage people to invest in their health and wellbeing

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APJ Q5: What changes have you identified in the industry over the past five years and what have you done to stay in touch with progress?

Julie: There has been an amazing surge and advances in technology

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both equipment and skincare. These advances have literally transformed what we can now offer and achieve for our clients.

However, every business owner must constantly research and investigate new developments and their capabilities.

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As competition is constantly increasing in the cosmetic market we can now access high-quality products that can deliver clinical results yet still be cost effective both for professional use and for retail.

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There is no doubt that the demand of performance anti-ageing products and services are on the rise, but we must be able to demonstrate that we can deliver the results we advocate.

I have also observed a rise in demand for natural and organic products.

As skin cancers continue to be on the rise it is important that we are vigilant to examine the skin for early detection of skin cancers and liaise with doctors to ensure the prevention of neglect that can be detrimental.

As new advances are constantly on the rise you cannot maintain your professionalism on yesterday's knowledge. The need for further education to maintain industry standards and further our education through webinars, seminars/workshops, training in current technologies as well as identifying consumer buying trends must be on-going.

I believe that there is now a definite divide between customers who want instant results such as surgery, injectibles or clinical-strength skincare and those who want a more holistic, natural approach to beauty.

APJ Q6: Tell us the most important attributes that are required to remain successful in a salon business?

Julie: This is an easy question:

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A strong and committed spirit A passion for what you do A curiosity to constantly learn Flexibility and the ability to accept and embrace change Persistence and determination to overcome challenges Creativity and innovation

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You can't go wrong with these attributes. 㜵

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APJ Q7: Why did you join APAN and how has it benefited you?

Julie: For business success it is important to keep up-to-date with

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what's new in industry trends nationally as well as globally. APAN is highly resourceful with such information as they are very committed

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to their research in these areas. The opportunities to network with fellow members at conferences/workshops, etc is also invaluable. These are wonderful platforms to gain knowledge, education and inspiration.

We also appreciate receiving regular emails and journals keeping me informed about new and exciting trends within the industry as well as regulatory requirements and our obligations.

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Each industry is unique, and while business is business, gaining industry-specific information about the business side of the industry is very beneficial.

We find also that our member discounts offer us great savings through APAN's Strategic Alliance Partners that help us achieve professional excellence and business growth.

We also believe that we project professionalism by displaying the APAN logo, as our clients appreciate that we are associated with a professional industry body.

APAN is the only industry body that has a strong professional alliance with the medical profession. These alliances benefit us and gaining information on how we can better relate with the medical profession is highly beneficial.

While demographics sometimes impose restrictions for us to sometimes attend all the conferences and functions we are delighted that through our membership, APJ Journal and other correspondence and consultations we are able to be kept well informed and current so that we can maintain our industry standards in keeping with our duty of care to our community.

You can contact Julie Albert at Aqua Bellus Day Spa Ph: 02 6792 4571 Email: aquabellus@bigpond.com www.aquabellus.com

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APJ 58

FREE Display FREE Testers FREE Promotional Material FREE Full Day Training

FREE In-house Education & Set-up FREE VIP Launch Event FREE Full Day Event FREE Training Manual USB

starperformer

Layering Up on Skin Rejuvenation

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Nowadays, professional treatments and skincare are driven and supported by technology. More than ever we are witnessing just how rapidly technology can accelerate skin rejuvenation results and perform a far superior service to what has been available to us in the past.

As a beauty professional, you may have heard the term “layering technology” – a skin rejuvenation method that offers us a prime example of just how far we have advanced in this age of technology-driven skin services.

Layering technology is a concept that utilises multiple technologies within the one treatment session to achieve accelerated outcomes for your client's skin concerns, and is also customised specifically around what your client wishes to address (acne management, anti-ageing, pigmentation, etc.). Depending on the condition of your client's skin, a layered treatment may incorporate just two technologies, or as many as five.

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penetration, it provides spectacular skin priming services and allows the following treatment layers a clearer, more penetrable path for the best chance of activating superior results.

Bio-Ultimate Platinum microcurrent shines as a standalone anti-ageing and lifting facial service. However, as part of a layered treatment, it works wonderfully to contour and lift the treatment area and enhance the overall skin-rejuvenation objectives for a more youthful and flawless finish.

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offers you the opportunity to educate your clients with a highly effective service that they may have never experienced before.

Integrated in a layered facial treatment, your clients will see for themselves just how superbly powerful LED lights work to firm, tighten and rejuvenate skin, as well as intuitively tackle common skin concerns such as rosacea, wrinkles and acne.

bt-Accent AIR maximises the

Financially, layered facial services provide you with repeat business and flowing foot traffic through your door, as the most optimal and long-term results are best achieved with a prescribed course of treatment sessions.

To find out more about how layering technology services work and how it can put your business at the forefront of world-class beauty innovation, contact The Global Beauty Group on 1300 657 277 or visit www.theglobalbeautygroup.com.au.

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Bio-Synthesis LED system

On the business side of things, a layered facial treatment is a savvy way to keep ahead of the competition. It offers your clients a truly unique and specialised treatment designed to strategically tackle their most worrying skin concerns in an ultra-customised and focused manner. Your reputation can only flourish when your clients aren't experiencing such striking results anywhere else!

Let's take a look at some leading stand-alone technology services that also function brilliantly as part of a layered facial plan.

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effects of any layered facial with its delivery of 94% pure oxygen right into the skin to hydrate cells and pave the way for deep penetration of skin-correcting formulations. Targeted treatments include expression ageing, acne concerns, pigmentation and enlarged pores. The result is super-plump and radiant skin that is greatly improved in tone and texture.

See Layering Technology in action on The Global Beauty Group's Youtube channel by scanning the QR code below.

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Bio-Hydroderm Trinity offers ㈵

the latest innovation in microdermabrasion. With its diamond-tip wand infusion method of simultaneous exfoliation and product

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APJ 60

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Stephen: Currently, heart attacks are the largest killer in Australia, with up to 50% of heart attacks being fatal. These are alarming statistics, so it stands to reason that the issue of prevention should be seriously considered.

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APJ Q2: What compromises heart health and why is poor heart health a growing phenomenon in Australia?

Stephen: It is a fact that Australians are getting fatter, with

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obesity going through the roof. Current statistics position 60 per cent of Australians as being overweight. There are many reasons for this. It seems that Australians are getting lazy about exercise with one third of the population not exercising. While there is a great deal of education about healthy eating, poor diet is still an issue with many. On the other hand, genetic predisposition, increasing stress levels and medications when combined, can also contribute to creeping weight gain.

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APJ Q3: What is difference between Co-Enzyme Q10, Ubiquinone and Ubiquinol?

Stephen: Coenzyme Q10 (Co-Q10) is a coenzyme nutrient found in every cell of he body. It plays the vital role in providing cellular energy, enabling organs to perform at their best and protecting cells and blood lipid from oxidation.

Ubiquinol is the major form of Co-Q10 that naturally occurs in the body more than 95% of the total Co-Q10 in plasma in a young, healthy body is in the Ubiquinol form.7 However, there are two forms of Co-Q10: 1. Ubiquinone, the inactive form, and 2. Ubiquinol, the active form. As we age the body's ability to convert Co-Q10 to Ubiquinol is hindered and this can contribute to an accumulation of oxidative stress and ultimately chronic diseases.

Cell Energy and UBIQUINOL (Co-Q10) An interview with Stephen Eddey Heart health is of vital importance not just for skin health, but also for longevity. There are numerous ways to support heart health from diet and exercise, minimising stress levels as well as taking appropriate supplementation. While Co-enzyme Q10 is known for its benefit to heart health, less is know about Ubiquinol, a form of Coenzyme Q10 (Co-Q10).

Over 1000 studies have previously proven CoQ10 has a vital role in fighting against age-related disease. However, according to recent studies Ubiquinol, the active and reduced form of Co-Q10, provides one of the strongest and most effective forms of antioxidant support1 and can act like a powerful sponge to soak up damaging free radicals that contribute to accelerated ageing and age-related disease. ㄰ 㤵 㜵

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APJ Q4: What role does Ubiquinol play on ageing?

Stephen: It is important to understand that the concentration of CoQ10 in the body decreases year by year, indicating it has a close relationship with ageing. As we age our Co-Q10 levels can decrease as well as our impaired ability to effectively convert Ubiquinone to Ubiquinol, which can be due to several reasons.

These include:

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Increased metabolic demand Disease Oxidative stress Insufficient Co-Q10 intake Deficiency of factors required for biosynthesis and conversion Gene mutation Statin (cholesterol-lowering drug) intake

Stephen Eddey is the Principal/CEO of Health Schools Australia (The International College of Complementary Medicine) and is currently completing a PhD in Nutritional Medicine. He is a regular lecturer on health and nutrition. APJ interviewed Stephen on the recent scientific findings on Ubiquinol.

Recent studies confirm that from approximate 30 years old, Ubiquinol levels in the body begin to decrease.

APJ Q1: How do Australians stack up when it comes to heart health?

and also generates energy in the ATP of the cells, which is most important for heart health as well as skin health. It is massively required for cardiovascular health and in heart health.

APJ Q5: How do we get Ubiquinol in our body and how does it benefit the body?

Stephen: CoQ10 promotes energy production in the mitochondria

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Ubiquinol can therefore benefit the body in many ways including:

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Enhance absorption Stops the oxidation of cholesterol and stops the process of arteriosclerosis or heart disease Extends the life of the heart Supports health-energy synthesis.

Studies confirm that Ubiquinol can energise every tissue of the body by 90%.

Highly efficient antioxidant activity Maintenance of health LDL cholesterol levels in healthy individuals Helps maintain a healthy cardiovascular synthesis May be beneficial to individuals experiencing increased oxidative stress as occurs with normal healthy ageing.

In terms of diet the foods that can help boost CoQ10 levels are broccoli and spinach, as well as meat (chicken and red meat) and peanuts.

However, the quantities of food needed to supplement to a required level are very high. For example, we would need to eat 50 cups of spinach to supplement 100 miligrams of CoQ10, 3.4 kilos of red meat, 5.7 kilos of chicken and 1.6 kilos of peanuts. In terms of supplementation, we just need 100mls of Ubiquinol per day to ensure the right levels in the body.

APJ Q6: What are the results of deficiency?

Stephen: Deficiency of Ubiquinol in the body has been shown to contribute to muscle damage, enhanced muscle ageing, deterioration and pain. Deficiencies also have been show to contribute to general fatigue as well as low energy levels.

APJ Q7. What about doses and who should take it?

Stephen: The appropriate dose depends on the age of the individual.

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Ubiquinol is available in Australia through BioCeuticals, Nutrilife and Swiss (Absorb well CoQ10).

VALUABLE REFERENCES: 1. Hosoe K, Kitano M, Kishida H, Kubo H, Fujii K & Kitahara M. Study on safety and bioavailability of Ubiquinol (Kaneka QH) after single and 4-week multiple oral administration to healthy volunteers. Regul Toxicol and Pharmocol 2007;47:19-28.

2. Kalen A et al, LIPIDS 24:579-584, 1989.

3. Langsjoen PH1 & Langsjoen AM. Supplemental Ubiquinol in patients with advanced congestive heart failure. Biofactors 2008;32(1-4):119-28.

4. McMurray JJV et al. JACC 2010;56:1196-1204.

5. Kontush A et al, Atherosclerosis 129: 119-126.

6. Lim SC et al, Diabet Med 23: 1344-1349, 2006.

As I have stated above, declining levels of Ubiquinol start from age 30. However, the standard recommendation is 100mgs per day to 300 mgs. This nutrient should also be taken preventatively and not wait until you develop health conditions. Both men and women can benefit from Ubiquinol. Woman after 50, when they reach menopause, can also greatly benefit. Anyone who is on Statin medication should be taking CoQ10 as Statin destroys this enzyme.

APJ Q8. What about Co-enzyme Q10 in skincare, are you aware how it can also benefit the skin?

Stephen: Skin cells can greatly benefit from CoQ10 both topically and internally. We know that Ubiquinol contributes to energising ATP cells to keep them younger. Topically, when formulated with a good delivery system CoQ10 is beneficial with treatments that activate ATP such as microcurrent.

IN CONCLUSION Stephen Eddey went on to say that scientists revealed a patented form of stabilised and readily bioavailable Ubiquinol that is clinically proven to help restore energy while providing essential antioxidant support that helps to combat free radicals. ㄰ 㤵 㜵

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Kaneka QH™ Ubiquinol has been manufactured using a patented method. As Ubiquinol is naturally sensitive to air and light, it easily gets oxidised back to Ubiquinone (CoQ10).

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“Scientists successfully established technology that enables the manufacture of Ubiquinol in bulk and its encapsulated form in a stable form,” Eddey says.

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“In addition, the patented Ubiquinol has been shown to help protect the body's cells from damage caused by oxidative stress and free radicals.”

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Effective Diagnosis of Skin Lesions and the Role of the Dermascope – Part I

By Rita Massimo The assessment of skin lesions is an important protocol before embarking a client or patient on any skin treatment. and in particular, if addressing pigmentation. Rita Massimo has been a qualified beauty therapist for 24 years and is currently studying Dermal Therapies at Victoria University. Recently she attended the American Dermascope Meeting where she gained up-to-date information on this subject of lesions and the effective way of assessing them through new technology. In this article Rita explores how the dermascope can be used in today's technologically advanced clinical environment to achieve best practice and the safety of the client.

Since becoming a therapist 24 years ago it has been interesting to watch the beauty industry advance into who we are today. With the advanced level of training we have currently available most therapists have gone beyond the basic grooming and maintenance facials to more effectively addressing serious skin-related conditions.

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Equipment, treatments, product formulations and, most importantly, education that are now available have all improved immensely. These advances have provided better tools and opportunities to widen the scope of possibilities that therapists or clinicians can achieve with heightened treatment results going to new levels.

The dermascope (skin-analysing machine) is one device that has been around for many years and often underused. I am sure there are therapists that have been using Woods Lamps and dermatoscopes during their skin-analysing consultations for years, but can agree with me that they probably don't use them as much as they should.

This article has been written in two parts as there is quite a lot of information to cover. Part 1 will present the benefits of learning how this essential tool can help you in your practice. Part 2 will give a brief

introduction identifying the main structures and characteristics of lesions that will help the therapist categorise them into melanocytic or non-melanocytic groups.

THE HISTORY OF SKIN-ANALYSING DEVICES The introduction to the basic concept of analysising skin using a microscopic devise came into practice back in the 1800s. Today it is commonly used by medical skin practitioners to evaluate the primary morphology of structures that are not visible with the naked eye. Its simple design traditionally consisted of a low-powered magnifier, a non-polarised light source and a clear glass plate to place over the lesion saturated with oil or an alcohol. Using an oil/liquid interface between the plate and the lesion devoids any reflection so the features can be seen clearer.

Today the designs have improved, which has broadened the application of the dermatoscope from doctors to currently skin/dermal clinicians. Although I have been usefully using a dermascope for many years, I recently updated my dermascope to one that switches between non-polarised and polarised light, which attaches to my iPad to record dermoscopy images. Twelve months later my purchase has gone beyond my expectations and I am now able to use the recorded images to the benefit of the client.

I was fortunate to be invited to attend a three-day training forum in Montana, USA, led by a team of very knowledgeable doctors who are experts at analysing images from the dermatoscope. They indeed heightened my skills in recognising the many structures of a skin lesion and ensuring they don't go unseen during any treatment. This information has improved my confidence and opportunity in referring my clients to a liaising medical practitioner if I am in any way concerned with the appearance of a lesion, rather than ignoring or delaying seeking any further advice.

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Please remember that in our field of work, and even if we have a dermal degree, if we are at all concerned about the appearance of a lesion that may be suspicious we are required to recommend that client to seek further advice from a medical specialist for further investigation.

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be missed. A clinical assessment of the surrounding area with a visual appearance of all the lesions may reveal a different perception of a diagnosis. This becomes an issue for us with the increasing number of clients requesting treatments for hyperpigmentation, as it is so easy for a therapist to simply miss a potentially risky lesion.

The purpose of this article is not intended to be a short course in learning the skills to read images seen by a dermoscope, but is intended to guide the therapist on how this essential tool can be of benefit in their practice, and a brief introduction in evaluating the colours and features of a lesion. If used wisely the device can not only improve your results, but your reputation.

NEW POSSIBILITIES WITH ADVANCES IN TECHNOLOGY There are many distributors that now have available various types of hand-held sized dermoscopes that attach to iPads, iPhones or normal cameras that enable the user to take a photo, store it for future comparison or email it to a liaising practitioner for further advice. This makes it easier, as it is advisable a few photos are taken of the lesion in question.

First, an overall clinical photo of the area where the lesion is located must be taken for the purpose that if necessary the doctor is able to compare other surrounding lesions. The dermoscopy image of the lesion ideally should be both polarised and non-polarised. With many of the apps these days the lesions can be dated and named and emailed to your liaising doctor or dermatologist if there is ever any uncertainty.

This technique is now being used with patients in rural areas who don't have the convenience of visiting a specialist.

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Today it is not uncommon for doctors using the technology of emailing photos or Skype conferencing to address patient conditions.

As you are aware, booking an appointment for a first-time patient with most dermatologists may take months in waiting. For those of you fortunate enough to liaise with a dermatologist, the benefit of this technology will allow you to email the images directly to the specialist, who can determine if the lesion in question must be seen immediately or not. This is highly beneficial as in cases of urgency when the legion is considered suspect the patient can be prioritised.

As discussed,dermoscopes should not replace clinical examination because there can be rare occasions where lesions that are new may lack dermascopic features, and the diagnosis for a potential melanoma may

It is unfortunate that I still hear multiple hypepigmented skin lesions are being treated with laser without a referral for them to be further investigated. The most common excuse I hear is that the client wanted their removal immediately and the operator didn't want to lose a potential client.

It should be common practice to ensure a referral to a medical specialist for any areas about to be treated for hyperpigmentation, as it only takes the one lesion among the many shades of brown to be a potentially pre-cancerous lesion.

Between a camera, iPad, iPhone and dermoscopy all spots must be photographed before any treatment commences. Even though a patient obtains a referral or images are cleared by the dermatologist, a record of the photos should be available to keep in the patient's history folder for future reference.

An article published in Lancet also confirmed the benefits of using a dermascope as it increases diagnostic accuracy between five to 30% over clinical visual inspection, depending on the experience of the physician. (Kittler, H., Pehamburger, H., Wolff, K., Binder, M. 2002.)

Whether one is a doctor or a skin therapist, the initial requirement is to analyse skin lesions through a clinical analysis in a well-lit environment, or with a magnifying lamp, and observing the ABCDE rule. The only disadvantage is that natural light sources only hit structures on the stratum corneum and then reflect off, hence only those structures are seen for a clinical view and nothing beneath. This makes it difficult to determine the morphology of the lesion at the deeper layers. This is why the dermatoscope is so crucial in any lesion analysis. The use of a dermascope in any case doesn't replace the need to further examine the patient's history and for a thorough clinical examination of the lesion.

I am excited to share some of the knowledge I gained in Montana and introduce the principles and basic morphology of a pigmented lesion and which structures may necessitate further investigation by a medical p r a c t i t i o n e r.

The dermascope is truly a valuable device that many therapists should be using in their clinic.

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APJ 65

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APJ 66

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The year's first APAN Conference in Perth, WA on May 25th saw salon businesses and industry professionals congregate from several regional areas as well as the city to participate in an indepth educational conference.

The event was staged at the centrally located Pagoda Hotel in Como where over 78 eager delegates attended to gain valuable industry information on a variety of education and business topics. Supported by a small exhibition, it also gave businesses the opportunity to network and benefit from some new technologies and products that can benefit their business.

The conference started with Professor Ray Hayek, who delivered a lecture on the Anatomy and Physiology of the Skin – a three-part series that presented valuable and integrative information on how the skin gathers information and its dynamic connect with other organs in the body. This lecture was both enlightening and resourceful and many indicated that they are looking forward to the follow-up lectures at APAN Conferences in Sydney and Hobart.

While the weather was quite bleak there was a real buzz and excitement as wonderful relationships were forged. This was a wonderful opportunity for APAN as the organisers to meet some of its members face-to-face, which was greatly appreciated by many, as events of this calibre are rarely staged in Perth.

Always appreciated and well received Gay Wardle spoke on the ever-popular topic of the skin and underlying causes for skin disorders.

We were also delighted that plastic and cosmetic surgeon Dr Jayson Oates was able to attend and present an interesting lecture on New Trends and Techniques in Appearance Enhancement.

Tina Viney covered new consumer trends and industry developments and clarified indepth what research is indicating on consumer expectations, as well as important legislative changes that the industry needs to become aware of.

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Michael Bishop, senior partner of Pointon Partner Lawyers, spoke on the compelling subject of what is needed to protect your name and reputation, including what to do with issues of slander or misrepresentation on Facebook – the new rules that every business needs to know.

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The conference was concluded with some great down to earth advice on business from Greg Milner, who spoke on the New Marketing Approach that works.

The event provided the region with valuable education and some great tools to grow their businesses. APAN was delighted both with the response and overall feedback as delegates are keen to see more of these events staged locally. As a result more events will definitely be staged in Perth in the future.

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The next APAN Conference will be staged in Sydney on Monday 25th August followed by Tasmania on Sunday 12th October - more information on this even in this issue of APJ. Visit www.apanetwork.com to register.

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APJ 67

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APJ 68

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NATIONAL LASER AND COSMETIC MEDICAL CONFERENCE

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Preparing for another leading industry event

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For nine consecutive years the National Laser and Cosmetic Medicine Conference (LCMC) has been providing medical professionals and cosmetic technicians with the knowledge and skills to assist them in keeping up to date with this rapidly expanding area of medicine.

In 2014, the 10th LCMC Conference will be held in Melbourne from 15-16 November at the Sofitel Melbourne on Collins, and will again present an outstanding program featuring plenary sessions, demonstrations, concurrent streams and workshops. In 2014 the program will include more surgical procedures, plus new and innovative non-surgical cosmetic medicine procedures.

For the first time ever, LCMC will be holding two streams for different levels of learning.

The intermediate stream will include:

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Refreshers on the important basics Updates on the newest techniques Tips on how to set up a cosmetic medicine practice Advice on marketing your business.

Time for audience Q&A

The advanced stream will include:

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Topic presentations followed by discussion with an expert panel

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! ! !

Workshopping the most cutting-edge advances in this field Sharing of information and ideas Time for audience Q&A

Both streams will cover all the current trends and technology in laser and cosmetic medicine.

Combining this new format with plenary sessions, product demonstrations and a CPR course means LCMC 2014 is a conference not to be missed!

The program is now available online and registrations are open.

Register before 3 October to take advantage of the early bird deadline.

www.dcconferences.com.au/lcmc2014 www.twitter.com/LCMConference

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professionalevent

ASAPS 2014 Symposium

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By Terry Everitt

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Sundaram (USA), Dr Tom van Eijk (Netherlands) joined with many Australian-based presenters, including Dr Greg Goodman, Dr Terrence Scamp, Dr Mark Magnusson, Dr Steven Liew and Dr Doug Grose.

Many of the speakers are Clinical Professors in the Dermatology field and well-known writers in medical journals.

Many of the sessions were poster presentations, meaning they were very short and presenters gave the 'guts' of the subject as they run from 5-20 minutes each (most being 10 or 15 minutes); with only four live injecting presentations being one hour.

The poster presentation timing of course does not allow for 'in depth'

In the last edition of the journal, Tina Viney reported on the COSMETEX conference held on the Gold Coast 30thApril - 3rdMay. Following this event the ASAPS Non-Surgical Symposium 2014 was held in Sydney a few days later. As Tina was not able to attend Terry Everitt represented APAN to report on this event.

Here is the highlight tour of The Australasian Society of Aesthetic Plastic Surgery (ASAPS) Non-Surgical Symposium held 8th-11th May at the Hilton Hotel in Sydney.

This symposium is a collaborative effort of both the Australasian Society of Aesthetic Plastic Surgery and the Cosmetic Physicians Society of Australasia, under the guidance of the two Presidents; Dr Scott Ingram (ASAPS) and Dr Gabrielle Caswell (CPSA).

The 'pre' symposium day was an anatomy and injecting workshop where simultaneously an injector showed injecting techniques with neuromuscular toxins and dermal filler, while the actual injection site was shown via cadaver dissection. This provided a unique visual for the injectors to see the actual anatomical structures affected. This closed day was followed by three days of intense presentations.

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The framework of the symposium was linear of one stream only in quick succession of presenters with over 60 individual presentations.

Essentially the program each day was an early morning (8-10am) session with a half-hour morning tea break with the exhibitors, then another session (10.30-12.30pm) until lunch. The afternoon session (1.30-3.30pm) with an afternoon tea break, again in the exhibition area, with the last session 4-5.30pm. These times have been 'round out' as the actual program timetable was a little different each session of each day.

Each session had a theme such as Ageing and Aesthetics, Science of Fillers and Toxins, Non-surgical Face and Body Contouring, Anatomy of Skin and Skin Care, Sun Damage, Disorders of the Skin, Active Skincare and Sun Protection, Live Injection Techniques among others.

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THE SPEAKERS WERE A DIVERSE RANGE OF INTERNATIONAL KEYNOTE 'NAMES' IN THE FIELD: Dr Mitchel Goldman, Dr

Rebecca Fitzgerald, Dr Mark Nestor, Dr Steven Dayan and Dr Hema

exploration of the subject matter, and while the presenters no doubt would have liked much more time to provide their wealth of information, it is a way of covering a lot of subject matter. There is no real winner in the sense of do you provide longer time for less subject matter or shorter time for more subject matter?

This dilemma is a constant concern for the host organisations. With ASPAS symposiums, they take the basic premise that the delegates already know the subject matter – the intent is to provide a rounded synopsis of the subject that builds on present knowledge.

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We almost had regulation in 2007, however, the Office of Best Practice Regulation (OBPR) rejected the draft regulatory proposal, and seven years later we are still without national regulation. A national working group (APAN has Tina Viney as a member) have proposed two options, which are currently being assessed by the government for consideration. These options define essentially who can do what with IPL and Lasers. In the consultation only 416 injuries were reported (268 seen as severe). Given the large number of procedures (the actual number is unknown) this low injury rate appears not to be a large problem across the spectrum of use.

APANSA hopes to have the final draft of the Regulatory Impact Statement for decision of the OBPR by mid-2015.

As always the presenters provided the fruits of their extensive experience. The overall theme it appears is 'less is better'. We have all seen photos of completely overdone cosmetic enhancement. The refinement of both product and technique allows more advanced placement of fillers and neurotoxins for a much more precise effect – in doing so creating a more natural appearance.

Essentially the new mantra is 'if you can see the difference it's a bad job'. Subtlety is the effect needed, almost subliminal in fact. It is true that evolution has defined beauty along the millenniums, so it is true of cosmetic enhancement.

In speaking with Dr Rebecca Fitzgerald, from Los Angeles, who is internationally recognised for her expertise in dermal-filler application, she reiterated the basis of one of her presentations that what is truly needed to be the number one factor of success in cosmetic enhancement is the end goal – it is not a specific technique or product.

It is knowing precisely what the end result will be before starting the enhancement. While the science is always there, the artistry of the practitioner is more important.

The real art is in light refraction from the skin with no hint of shadow creating an evenness of the topography based on the underlying structure and skeletal proportions. I really liked her comment “You have to filter the patient’s request through the prism of our expertise and knowledge”. This is true of us all, with what we have to offer. It is us as the professional that needs to decide what best will provide what the patient wants – frequently not what they actually ask for (being it inappropriate or just not practically possible).

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I think the newest information surrounded Xeomine (pronounced zeeo-min), recently approved by the Therapeutic Goods Administration (TGA) and available to doctors in July. Xeomine is the latest in neurotoxins for use in Australia and has a couple of different aspects to the two neurotoxins presently available; being the manufacture process without the need of complexing proteins (needed to stabilise in the other two) and a unique 3D structure of 1296 amino acid string of 150kDalton weight; which is lyophilised, providing greater stability at room temperature, not requiring refrigeration.

Dr Javorniczky from the Australian Radiation Protection and Nuclear Safety Agency (ARPANSA) spoke on the long journey it has been in trying to have national regulation around the use of lasers and IPLs.

I was surprised at how many of the presenters actively recommend IPL for dyschromia (except in cases of melasma, which IPL frequently makes worse). Much talk of laser and IPL for some skin conditions, including of course pigmentation concerns.

Dr Mitchel Goldman (Clinical Professor of Dermatology University of California, San Diego) caused a little murmur in the audience when he stated he does not use any antibiotics in the treatment of acne. This author of 18 medical textbooks went on to say he has not used Accutane (Ro-accutane in Australia) for over 12 years, preferring light treatment, particularly LED blue and red light; along with more active photodynamic therapies for acne. The use of B3- Niacin or Nicotinic acid, B5-Pantothenic acid, B6- Pyridoxine with ascorbic acid has also proved most helpful.

CONCLUSION There is no slowing the demand for aesthetic enhancement, and while some surgery may be required, much can be achieved without the scalpel. Adjusting the look rather than changing it is the new norm.

New techniques, product and equipment will continue to framework what we do. Certainly it is not only the realm of the cosmetic physician or nurse; the skincare professional will do well only if education is current. Understanding what the client wants, relative to what is possible, is the benchmark of success. The 'one size fits all' mentality is no longer viable. Obtaining and maintaining a wide knowledge base is the scaffolding to which your success is placed.

SEE YOU NEXT YEAR Next year's symposium will be at the Melbourne Convention Exhibition Centre 4-7th June 2015; not to be confused with ASPAS conference (surgeons only), July 29th-August 2nd at the Grand Chancellor Hotel in Hobart. Thursday, June 4thJuly is the anatomical dissecting & live injection workshop, which is not open to 'noninjectors'.

If you are not in Melbourne, plan a work-trip holiday to this amazing city for the next non-surgical symposium and exhibition co-hosted by the Australasian Society of Aesthetic Plastic Surgery and the Cosmetic Physicians Society of Australasia.

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Australasian Society of Aesthetic Plastic Surgery http://asaps.org.au/ Cosmetic Physicians Society of Australasia www.cosmeticphysicians.org.au/ Images courtesy of Woodrow Wilson, woodrow-wilson.net

APJ 71

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Why The Global Beauty Group

Achieves Success Regarded as Australia's premier beauty and aesthetics equipment provider, The Global Beauty Group have been determined to go above and beyond the expectations of an equipment supplier from the outset.

They have firmly staked their place as a leading influence and voice in the global aesthetics market, and they credit their continued growth and success to the implementation of a set of core values that have played an important part in the company since its conception in 2011.

These values are encompassed by their simple, yet powerful primary goal – to make people feel wonderful. CEO and co-founder Kane Hammond is certainly not shy about the company's aspirations.

“Every day we strive to be regarded by salon, spa, clinic and practice owners as the No. 1 aesthetic and medical-grade devices and skincare

company in the world.” He notes that upon analysing the market it was clear as Kane Hammond day that the beauty technology and aesthetics industry needed a revolutionary step forward. “There was a vast gap in the market for beauty technology that provided not just an innovative and high-quality product, but a holistic standard of customer service and ongoing support and development,” he continues. “We don't want to just sell you a great product and say 'see you later' – we want to set your business up for success. We want to show you how you can get the most out of the ever-growing beauty industry and make it work for you. It's an exciting time to be a part of aesthetics, but not everyone can do it on their own, that's why we are here.”

The Global Beauty Group has moved in leaps and bounds for a relatively young company (they celebrated their 3rd birthday on July 1st 2014). In the eyes of CEO and co-founder Kane, it's all down to the people. “Our team is a strong collective of Australian-based professionals who all share the same passion and enthusiasm for the aesthetics industry.” From the industry expert qualified trainers and sales managers to the marketing and technical support team, right through to the equally vital warehousing team, everyone plays their part and is the best at what they do.

Whatever aspect of beauty technology you are looking to integrate into your business, from the latest innovations in microdermabrasion to a multi-service IPL machine, The Global Beauty Group provides constructive advice to transition you smoothly and confidently into using your new technology. One major perk of partnering with The Global Beauty Group means that you will be provided with a hands-on training program, complete with an expert trainer, for each and every device that you invest in. Kane feels it's important to emphasise that “non-surgical aesthetics is a highly skilled field that requires in-depth training, education and ongoing support even after you get up and running. If you want to give your business the best chance of success moving forward, then it's a good idea to find a beauty technology partner that represents all of these qualities”. He simply adds, “The difference is amazing”.

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To find out more on how The Global Beauty Group can help you grow your business beautifully call today on 1300 006 607 or visit their website www.theglobalbeautygroup.com.au

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APJ 72

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AESTHETIC INDUSTRY BULLETIN This section presents the latest news, training dates and other Aesthetic Industry information.

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MARGIFOX DISTRIBUTORS APPOINTS A NEW MARKETING MANAGER

Malignant melanoma is the type of skin cancer that kills. This year there are expected to be 76,100 new cases with 9,710 deaths2.

Almost all of these cancer cases and deaths are preventable through sun protection. The worrying thing is that malignant melanoma is becoming increasingly common. Either we are becoming less careful with sunscreen in pursuit of golden-brown sun-kissed skin, or else UV light from the sun is getting stronger over time. Perhaps it's both.

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Skin cancer causes a huge amount of unnecessary pain and mortality each year, and we can do a lot to prevent it. The results of this study led Professor Richard Marais to conclude that this work highlights the importance of combining sunscreen with other strategies to protect our skin, including wearing hats and loosefitting clothing, and seeking shade when the sun is at its strongest. 3

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Kerrie joins the Margifox team with 15 years' experience in consumer brands and publishing. A Certified Practising Marketer, Kerrie has previously held senior marketing positions in Telstra, Tabcorp and Daily Mail Group. Everybody is excited to welcome a new member to the Margifox team!

New research published recently in the journal Nature gives us some insight into the molecular reasons why UV light causes skin cancer, and also key evidence that sunscreen doesn't completely protect against UV damage to the skin1. As we head into the summer months, this information is vital to us and our clients for their protection against skin damage.

Most importantly for your day-to-day life is the finding that sunscreen doesn't provide full protection against these DNAdamaging effects of UV sunlight. Their research, using mice at risk of skin cancer, found that SPF 50 sunscreen did not protect against the development of melanoma with UV sunlight exposure. This means that, although sunscreen protects us against sunburn, it might not protect against skin cancer. Of course, this research was conducted on mouse models and not among humans, but the research seems compelling and is already causing a big media splash.

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Margifox Distributors, the home of jane iredale in Australia and Environ in QLD & VIC, have recently appointed Kerrie Walker as their new Marketing Manager.

SUNSCREEN DOESN'T PROTECT AGAINST SKIN CANCER

Our bodies are smart, and we have built-in genes that protect us from sun damage. For example, freckles, which are genetically based, form because the skin is producing extra melanin (pigment) to cover up and protect our fragile DNA from UV light. However, before this new research in Nature, we didn't really know how UV light causes skin cancer at a molecular level. The researchers found that the UV light caused mutations in a gene called Trp53, a socalled 'tumour suppressor' gene, as it is one of our body’s natural protections against cancer. Professor Richard Marais, the lead investigator on the research, said that UV light targets the very genes protecting us from its own damaging effects, showing how dangerous this cancer-causing agent is.3

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“I am thrilled to be working with such well-respected brands and am fortunate to be part of an energetic and forward-thinking team.

There are some exciting new initiatives on the way and I look forward to working with our partners to grow the jane iredale and Environ brands,” Kerrie states.

Margifox Distributors can be contacted on 1300 850 008.

When examining the skin here are things to look for that may determine a suspect lesion: ! Asymmetry: The shape of one half does not match the other half. ! Border that is irregular: The edges are often ragged, notched or

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blurred in outline. The pigment may spread into the surrounding skin.

Colour that is uneven: Shades of black, brown and tan may be present. Areas of white, grey, red, pink or blue may also be seen.

Diameter: There is a change in size, usually an increase. Melanomas can be tiny, but most are larger than the size of a pea (larger than 6 mm).

Evolving: The mole has changed over the past few weeks or months.

However, as a rule with all suspect lesions you should recommend that your client have them checked by a medical expert prior to any skin treatments.

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REFERENCES: 1. Viros A, Sanchez-Laorden B, Pedersen M, Furney SJ, Rae J, Hogan K, et al.

Ultraviolet radiation accelerates BRAF-driven melanomagenesis by targeting TP53.

2 . N a t i o n a l C a n c e r I n s t i t u t e . M e l a n o m a . http://www.cancer.gov/cancertopics/types/melanoma (accessed 12 June 2014).

3. Briggs H. Skin cancer: Sunscreen 'not complete protection'. BBC. 11 June 2014. http://www.bbc.co.uk/news/health-27793354 (accessed 12 June 2014).

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training systems, products, services and industries are adapting to change.

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ENVIRONMENTAL SCAN 2014 BEAUTY INDUSTRY RESULTS The annual Environmental Scan by Service Skills Australia looks at the beauty industry in-depth and identifies changes and trends. Here are the results for 2014.

Service Skills Australia is the Industry Skills Council for the service industries, one of 11 not-for-profit, independent organisations funded by the Australian Government Department of Industry to support skills and workforce development.

The Environmental Scan identifies the macro and micro factors impacting on the skill needs of the workforce and considers how well

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There was an average of approximately 23,000 beauty therapists in Australia in May 2013 Beauty therapists are more likely to be employed part time (52.2% are employed part time) Employees in beauty are younger, 35.1% of workers are aged between 15-24 Beauty occupants in demand: beauty therapists, qualified nail technicians and highly skilled hair/beauty salon managers The occupation of beauty therapist is 98.2% female

Additional findings included:

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Growing numbers of inter-sector collaboration with medical practitioners developing referral links with beauty therapists Employment of therapists is projected to grow by 17% in five years Advanced treatments for skin rejuvenation and hair reduction continues to develop significantly Specialised clinics with a range of practitioners from different fields

EXERCISE CAN MAKE YOU LOOK YOUNGER

While looking after your skin is important in helping to make you look younger, there are also other factors that contribute and should be considered.

Exercising a few times a week can improve both one's health and lifespan according to a study of 3,500 men and women over the age of 65, which found that those who do moderate physical activity at least once a week were 2.5 times more likely to age free of illnesses such as

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EXPERT DEMOGRAPHER PREDICTS ECONOMIC GROWTH StudyGoldCoast recently conducted an informative seminar on the rise of education demand for skills development and the need for educational institutions to take advantage of some important statistics.

The guest speaker was none other than wellknown Bernard Salt – Demographer and Columnist for The Australian. The event started with a cocktail party, allowing attendees to network. Over 60 Registered

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working as a team is on the rise. As a result there's a heightened demand for skills in conducting consultations and assessments More beauty therapists are undertaking further studies in dermal therapies at the Bachelor Degree level, qualifying them as dermal therapists There is a lack in formal equipment and laser training and over-reliance on equipment-supplier training IBISWorld estimates that salons specialising in organic beauty products have increased by 20% per annum in the past five years The beauty industry continues to draw upon the 'visitor economy': day spas, health resorts and salon services within hotels Salons are increasingly incorporating management software and text messages for appointment confirmation

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For more information visit http://www.serviceskills.com.au/ Australian Government Department of Industry, Environmental Scan, latest-news2, Service Skills Australia

cancer, heart disease, Alzheimer's and Parkinson's. Those who exercised vigorously – who jogged or did aerobics – were 3.5 times more likely to age well. “Anything is better than nothing and there are clear benefits from exercising even just once a week,” says University College London researcher Dr Mark Hamer, who carried out the research over eight years.

National Cardiovascular Health Director of the Heart Foundation Dr Rob Grenfell says regular walking for at least 30 minutes on all or most days of the week can reduce the risk of heart disease by as much as half. “Like all muscles in the body, the heart needs to be exercised to stay young and healthy”, he says. economy and the opportunities that these statistics will bring to both trainers and industries. In his opinion the worst of the economic downturn is over and opportunities will start to emerge for those who are prepared to take advantage of them.

Angie Smith from Beauty Therapy Training Australia Angie Smith (BTTA), Tina Viney (APAN), Chris Hogan (Bond University). was in attendance as well as Tina Viney from APAN. The Training Organisations were in attendance as event proved to be very inspirational and well as six universities. Mr Salt presented resourceful and the promise for progress and some compelling demographics and spoke on positive changes in the economy were very the growth of education and health in the local encouraging.

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APJ 75

FOODS THAT PROTECT THE BODY AGAINST THE HARMFUL RAYS OF SUNLIGHT

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If you tend to spend more time outdoors such as driving, walking or doing errands out on the street you are not spared from exposure to the harmful rays of the sun. The UV rays from sunlight are known to cause cancer and other skin problems, and protecting the body against its harmful effects should be a priority. There are many sunscreen products like lotions, creams and facial products in the market today that can offer some adequate protection against the harmful effects of UV rays on our skin, but sometimes this may not be enough to completely shield the body from the internal harm that exposure to sunlight can cause.

Science now confirms that certain foods can also assist the body to defend itself against the harmful effects of UV rays from sunlight.

Making them part of our diet plan can help reduce the risks to cancer and other potential illnesses that the harmful rays of the sun can cause to the body. Experts say that these five foods can do wonder to the body, making it healthy inside and out despite sun exposure.

Tomato: Tomato is rich in lycopene, which has a cancer-busting component that fights off bad radicals in the body. It helps to keep

the skin healthy and fights off the harmful sun rays. The antioxidant level in lycopene is very high, which is responsible for making the body more capable of fighting off cancer cells, harmful radicals and body toxins. It also reduces the skin's hypersensitivity to sunlight exposure. At least 55 grams of tomato paste in the diet for at least 12 weeks of intake can help achieve the sunlight protection that the skin needs. Three months of consistent drinking of tomato juice can also reduce the signs of sunburns.

Fish: The omega 3 fatty acid levels in fish helps to keep the body healthy and reduces the risks to skin-cell damage due to UV ray exposure. The type of the omega 3 fatty acid seen in fishes is EPA, which can deliver about 4,000 mg of omega 3 to the body as a powerful cell-damage deterrent due to sun exposure. This can be obtained from at least 12 ounces of salmon, which has the highest level of EPA, which is good for skincare and cell-damage protection. Salmon is high in Omega 3 fatty acid.

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The consumer watchdog has drawn attention to this issue by undertaking proceedings in the Federal Court against the franchisor of Electrodry Carpet Cleaning, alleging it mislead consumers by posting fake online testimonials.

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Pomegranate: Pomegranate has an antioxidant property that is capable of preventing cellular damage due to the exposure to UV rays. The pomegranate seed oil is a safe and effective food to eat in order to prevent skin tumors from developing as well.

Its fruit extracts are known to inhibit the negative cellular changes in the skin cells when exposed to UV light.

Green tea: Green tea can help reduce the visible signs of sunburn and also prevents the pre-cancerous changes in the skin due to sun exposure. Two cups of green tea every day can help protect the skin against UV light and it also reduces the risks to cancer, according to the Journal of the American Academy of Dermatology.

The ACCC also alleges the Electrodry "induced or attempted to induce its franchisees to make false or misleading representations by posting fake testimonials on the Internet".

If you are seeking to promote your salon or treatments through testimonials make sure they are honest and legitimate or you may find yourself in serious trouble.

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genuine clients as the testimonials implied". The testimonials appeared on a number of sites, including Google, True Local and Word of Mouth.

ON NOTICE: ACCC COMING AFTER BUSINESSES THAT POST FAKE REVIEWS

Online product reviews are becoming more and more influential to consumers looking to invest in new appliances. As a result, the ACCC is closely monitoring the source of these testimonials to ensure they are written by independent consumers.

Chocolate: Eating chocolate can also help protect the body against cellular damage due to sun exposure. Dark chocolate in particular has this characteristic of protecting the skin from sun damage, but it is important to keep track of your intake because it has a high level of calories.

Drinking cocoa for three months helps to reduce the redness of the skin from sunburn by at least 25%. This is believed to be due to the high level of antioxidant content found in cocoa, and it is also rich in flavanol that makes the skin moist instead of dry, thereby reducing the scaly appearance of the skin caused by sun damage.

Electrodry is a franchised business that provides carpet, drapery, grout, upholstery and mattress cleaning services, with over 100 franchises in Australia.

It is alleged that "the testimonials were written and posted by people associated with, or contracted to, Electrodry, and not by its

“Consumer issues in the online marketplace continue to be an ACCC priority,” ACCC Deputy Chair Michael Schaper said.

“While online testimonials can be a useful and genuine marketing tool, it is important that online businesses understand that making or inducing false or misleading representations about testimonials breaches the Australian Consumer Law.”

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The ACCC is seeking declarations, penalties, injunctions and corrective notices.

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Dr Catherine Porter, spokesperson for the CPSA said: “We don't think this is an isolated event. The CPSA is concerned that this type of illegal practice occurs with worrying regularity.

“That is why we have developed a 'Protocol for Delegated Cosmetic S4 Injections' to assist both medical practitioners and nurses.

“The CPSA strongly recommends that doctors and nurses working in the area of cosmetic medicine obey the law and follow the protocols that are in place for these types of treatments, as this type of malpractice endangers patient safety and increases the likelihood of adverse and undesirable results.”

SALON ALERT: INTRODUCING INJECTABLES IN YOUR SALON As consumer demand for dermal fillers and anti-wrinkle injections grows apace many spas and salons are engaging the part-time services of doctors or nurses to perform these procedures for their clients and, so, grow their business base.

However, being a medical procedure, injectables are subject to strict legal protocols. Anti-wrinkle and other cosmetic injections are classified Schedule 4 medicines by the Therapeutic Goods Administration (TGA). If you are a salon or spa owner engaging these services, or planning to, it is essential for your own viability that these protocols are fully understood and observed.

In the wake of a recent decision by the NSW Civil and Administrative Tribunal to suspend a nurse, the Cosmetic Physicians Society of Australasia (CPSA) has reminded both doctors and nurses of what needs to be followed when using anti-wrinkle injections.

In its decision on June 12, the NSW Civil and Administrative Tribunal found a nurse,

working in a spa environment, “guilty of unsatisfactory professional conduct and serious misconduct” for the practice of: 1. Supplying Schedule 4 medication to patients at a practice and/or day spa contrary to the Poisons and Therapeutic Goods Act 1966 (NSW) 2. Administering the substance in the absence of any: consultation, review or assessment of the patients by a medical practitioner; prescription from a medical practitioner; written instructions or written orders from a medical practitioner; supervision by a medical practitioner.

Botox is one of the most popular treatments for a variety of reasons, and while if you are not a nurse or medical practitioner you cannot deliver these treatments, you will be asked by your clients to commend on their benefits.

However, there are many misconception about what Botox can and cannot do.

Here is just a brief summary that may be useful for your own education.

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Under Australian law and Medical Board guidelines, nurses are not permitted to administer such treatments unless supervised by a doctor. The order for such administration may only be given after the doctor has completed a full medical history and examination of the patient and then prescribed the treatment.

In 2009, the CPSA introduced Protocol for Delegated Cosmetic S4 Injections, which reinforces these guidelines and provides a framework for cosmetic medical practitioners on how to appropriately delegate procedures to ensure that patient safety remains paramount.

For more information visit cosmeticphysicians.org.au

with movement. Botox will not make wrinkles worse. And remember, Botox results are not permanent.

Experts say that Botox results typically last three to four months.

For those who get injected at regular intervals over time, however, the results can sometimes last a little bit longer, since the muscles have been immobilised for a long period and can atrophy. That said, once Botox use is discontinued they will slowly return to how they were initially, prior to treatment.

5 BIG BOTOX MYTHS BUSTED!

MYTH: The best time for Botox is when the lines appear FACT: If you can get ahead of the game, it may help you in the long run. According to several surgeons, Botox is being used more and more frequently by people trying to do preventative treatments. Waiting until lines become etched into the skin means it's much more difficult to smooth their appearance again. Botox is often used for lines and wrinkles formed by muscle movements like scowling, squinting and raising eyebrows.

Often by starting Botox preventatively, people and their muscles can actually learn to not make certain faces and expressions and

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MYTH: Are you too old for Botox FACT: Age may be just a number as

contribute to worsening their lines. By not making certain expressions in the future, or making them less often, you may actually need less Botox or need it less often.

you get older, with doctors reporting success with Botox patients even over 65.

MYTH: If you stop getting Botox it will make

MYTH: Botox is just for wrinkles FACT: Botox is not just cosmetic – far from

your wrinkles worse FACT: Apparently not. They'll just go back to the way they were before. Botox will prevent your wrinkles from worsening while you keep up with your treatments. If you decide to stop having Botox treatments you will slowly lose the relaxing effect of Botox and will resume the normal development of wrinkles

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it! Botox injections have been used to treat migraines by reducing muscle tension and creating less strain on the nervous system.

Botox can also be used to temporarily block sweat glands to stop excessive sweating, and even might help patients who suffer from depression.

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HOME-USE BEAUTY DEVICES A fast-emerging market With the home-use laser-device market becoming one of the fastest emerging markets for device manufacturers, Godfrey Town, Ron Petersen and Dominique du Crest analyse the market's development and regulatory standpoints on behalf of the Home Use Device working group.

Meanwhile the professionals in the aesthetics industry as well as cosmetic medicine are considering their position and options.

Knowing the facts will allow you to make up your own mind as to how you wish to position yourself with regards to home-use beauty devices. However, whether you wish to stock them for the benefit of your clients or patients or not, it is important that you know what independent studies are stating about these devices. This article submitted to APJ by Dr Godfrey Town presents valuable information and an update on the current situation.

The announcement late last year of Unilever Venture's $25 million investment into a joint venture with Syneron Beauty marks a turning point in the home-use device industry. It follows, by some 18-24 months, a continuing consolidation in the professional aestheticdevice environment.

HOWEVER, IT IS WORTH REFLECTING WHERE WE WERE A COUPLE OF YEARS AGO:

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Tria Beauty was formed in 2003. It launched its home-use hairremoval device in Japan in 2005 and gained US Food and Drug Administration (FDA) clearance in 2008 The medically approved E-One home-use hair-removal device was developed by Vincent Brottier in France in 2003 and launched on French TV in 2007 Dezac Group launched its first home-use laser hair-removal device in Europe in 2006 Home Skinovations was founded in 2006, launching its Silk'n hair-removal system in 2008 following the first FDA marketing clearance, predicating the HUD on several professional devices Palomar was a powerful force, exploiting its laser hair removal patent portfolio, while forging a development agreement with

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Gillette to build a home-use hair-removal device and developing a home-use skin-rejuvenation device Syneron was expanding its professional range while developing a home-use hair-removal device – launched under the 'MeMyElos' brand. In 2007, Syneron signed an 'exclusive' agreement with P&G, aimed at developing home-use skin-rejuvenation devices Philips embarked on a long-term research project to explore the potential for light-based, home-use skincare devices, resulting in the 2008 launch of its Lumea hair-removal device and the RéAura skin rejuvenation device in 2010/11 In 2009, Unilever signed a long-term deal with Cynosure to develop a home-use wrinkle-reduction device Remington launched its home hair-removal system in 2009 CyDen launched the co-branded Boots SmoothSkin in early 2009, capturing the attention of P&G and leading to a worldwide exclusive distribution agreement Groupe SEB (France) entered the market in 2012 with an intense pulsed light (IPL) hair-removal device Radiancy launched the no!no! 'hot wire' device in 2008. It rapidly became the direct response TV shopping sensation, with sales to date of over five million units worldwide.

WHAT'S HAPPENED SINCE THEN?

> > > > >

Palomar has been aquired by Cynosure Unilever Ventures has announced the formation of their joint venture with Syneron called Iluminage. All of Syneron's homeuse products will be sold through this venture, starting with the skin-smoothing laser launched in March 2014 Today, Home Skinovations also offers acne and skin-rejuvenation devices.

Philips has formed a new, dedicated unit (Philips Light & Health) to develop new light-based technology Radiancy has become a global player. A few years ago, they effected a reverse takeover of Photomedex, a NASDAQ-listed US company.

A HOME-BASED DEVICE FOR EVERY NEED From the safety razor to home waxing and electrolysis kits, the

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advent of light-based home-use devices (HUDs) marks the latest development in the consumer hair-removal market. But this is just one example of many technology-led developments occurring in the overall HUD market, which is set to boom in the coming years.

WHAT DO THE PROFESSIONALS SAY?

Other than hair removal, which is currently the largest HUD category, consumers can already choose from anti-ageing, body-shaping, cleansing and anti-acne devices. In the future, multi-functional devices may well become the norm, and moves are afoot to develop HUDs to treat medical skin conditions such as eczema and actinic keratosis. Even the potential for diagnostic and “quantified self” capabilities is on the radar.

Many leading dermatologists with an interest in aesthetics see the rising popularity of HUDs as a valuable door opener to their aesthetic business. Rather than being seen as competing with office-based procedures, the use of HUDs may prove to be a stepping-stone for many consumers to seek medical help when otherwise it would have been a leap too far. What's more, the possibility of HUDs acting as a companion to procedures between visits may help physicians to maintain long-term relationships with patients.

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What does all this mean for professional service providers such as specialised physicians and aestheticians? Too much competition or an opportunity to lead the way in a burgeoning market? Perhaps neither, but now is the time to position yourself strongly in the market and shape your destiny.

CURRENT MARKET OVERVIEW A recent Kline & Company report showed 'steady growth' (+20%) in the global HUD market in 2012, taking the total annual value up to $1.3 billion USD1. To put this figure into context, the global skincare market (excluding hygiene) is estimated at $130 billion USD, so at a mere 1% the potential for HUD growth looks substantial.

The US currently tops global HUD sales with a 40% share, followed

by Asia (35%) and Europe (15%). A mix of global, regional and local brands are currently battling for dominance across existing categories, but you can't help feeling that, with the odd exception, the global companies will prevail in the majority of geographies and categories over time. In Asia, for example, Japan currently commands more than two-thirds of market value, with the top two brands provided by local companies MTG and Ya-man. China, however, is experiencing exceptional market growth (+100% in 2012), being led by the established global player Nu Skin.

a mix of trade presence and web availability, and ultimately professional endorsement, will contribute to retail success.

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However, reasonable concern is being voiced about the lack of specific safety standards and appropriate regulations for HUDs, primarily motivated by the potential risk of eye and skin damage with device misuse. In lieu of this, the European Society for Laser Dermatology recently published guidelines on the safety of lightbased hair-removal HUDs, in part to encourage manufacturers to adopt best practices2. This interim measure highlights an urgent need for regulators to catch up with market developments and pin down suitable safety standards that apply to the breadth of devices available and in development.

Once these are in place, the need for sufficient clinical evidence of safety and efficacy will come to the fore before professional endorsement can become a reality. A recent systematic review of published trials of light-based HUDs for hair removal found only seven prospective studies, only one of which was controlled and none were randomised3. The data so far indicate that the devices tested provided short-term efficacy, but further studies will be required to confirm and extend the results and to establish the incidence of adverse events in selected cohorts of patients. Longer-term surveillance studies will then be required to demonstrate the safety profile of HUDs in real-world use of the various devices.

THE REGULATORY ENVIRONMENT MARKET DEVELOPMENT While the overall skincare market continues to achieve solid growth, higher-priced luxury brands are making the largest gains. It therefore seems appropriate for HUD manufacturers to focus on innovation and quality to develop the market, while simultaneously establishing efficacy and safety credentials – the latter being the route to long-term success when borne out in practice.

Since their introduction, manufacturers of home-use lasers and intense pulsed light devices have relied upon existing international standards and national regulations covering household electrical appliances to achieve safety compliance.

New product offerings can be expected to be the key market driver for some time, with an almost endless array of aesthetic indications to satisfy. Up and coming trends to follow include developments for treating specific medical conditions, the emergence of multibenefit devices, and the opportunity for growth in the male market category. Longer term, quantified self and the fashion aspect of devices are likely to help to sustain growth as brands mature.

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An effective digital strategy to maintain a direct link with consumers, a large distribution network with

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In the absence of specific national regulations, in the European Union this would typically include compliance with the General Product Safety Directive (GPSD), Electromagnetic Compatibility (EMC) legislation and international standards covering household and similar electrical appliances such as the International Electrotechnical Commission (IEC) 60335 family of standards.

In order to obtain Food and Drug Administration (FDA) marketing clearance for sale in the U.S.A. for home-use devices for over-thecounter sale, some consumer device manufacturers have sought to comply with existing laser and lamp standards as far as they could be reasonably applied. These have included the current IEC 'parent' standard for lasers, 60825-1 and the IEC 60601 family of standards, which were largely formulated for professional medical, dental, diagnostic and cosmetic electrical equipment.

EMBEDDED LASERS – CLASS 1C Home-use laser products have 'Accessible Emission Limits' from 'embedded' lasers that would result ordinarily in their having laser hazard classifications of Class 3R, 3B or 4, but because of interlocks and design features cannot emit hazardous radiation when the product is not in contact with the skin. With no 'free' emission control measures, current standards do not make much sense. The IEC has therefore defined a new laser category, Class 1C, in its revisions to IEC standard 60825-1 Ed.3 Safety of laser products – Part 1: Equipment classification and requirements, which may be applied to the laser products that are being marketed for skin treatments in the home.

The latest IEC 60825 Committee Draft 'parent' standard, while specifying the requirements for a Class 1C laser, clearly states that if an applicable IEC ('daughter') standard specifying engineering controls to prevent emission into the surrounding space or to the eye does not exist, then classification to laser Class 1C is not permitted.

Typical Class 1C laser products would embrace those intended for home-use hair removal, skin-wrinkle reduction and acne reduction.

The IEC has also commenced drafting a vertical standard IEC 603352-xx Household and Similar Electrical Appliances – Safety – Part 2xx Particular requirements for cosmetic and beauty therapy appliances incorporating lasers and intense light sources, which anticipates the new laser classification wording contained in the future IEC 60825-1 Ed.3 and provides the necessary design features, engineering controls, interlocks, skin-pigment detection and suitable user instructions to ensure safe use by a consumer.

The invention of the laser Class 1C opens the market for new products

sources discharging in the visible and infrared spectrum present no risk of cancer as compared with malignancy-provoking UV sources.

The worst effect of visible and infrared light is skin burns. which might include blistering. Although some adverse event cases may require medical care, most of them will heal over time. Permanent effects may consist of scarring and hyper/hypo-pigmentation.

Although this risk seems tolerable, eye injury due to non-functioning of safeguards or due to misuse of the equipment is a serious concern.

Apparently, there are only a few reports available about incidents of any type in the home-use area, although many hundreds of thousands of units have already been sold. This should not prevent those who are concerned from collecting data and evaluating the true risks.

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REGULATION OUTSIDE THE EUROPEAN UNION AND U.S.A. International efforts continue to develop consistency in regulatory frameworks, and as in the EU and the US, regulatory controls usually include a three-tiered approach: ! Pre-market assessment, assuring quality and safety for sale ! In-market monitoring of advertising, claims and labelling ! Post-market surveillance to check adverse events and ensure continuing safety in use.

While Australia and New Zealand treat home-use light-based devices in a similar way to other household electrical appliances as in the EU, no clear pattern is seen in most other world markets.

Japanese manufacturers produce significant numbers of home-use laser and intense light devices, which are both exported and actively sold in the domestic market. However, the regulatory position of such devices in Japan is at best ambiguous, with strong opinions expressed by professional interest groups about who should use light-based devices such as lasers, but are not backed by any visible statutory framework or guidelines from government ministries. Despite many anecdotal reports of adverse events in the media and at national medical conferences, between 1999 and 2003 there were only seven complaints to the Consumers' Centre of the Tokyo Metropolitan Government about home laser hair-removal devices.

CONCLUSIONS We are dealing with a new and fast emerging market, worth multimillions of dollars annually. This home-use device category reflects the needs of an ageing, wealthy and wellness-oriented population. The new miniaturised products and appliances entering the market employing powerful and complex technology do, however, raise some health concerns. Safety standardisation and national regulation, however, seems to be somewhat behind market development.

AUTHORS: Godfrey Town, Ph.D., Chair, Home Use Devices (HUD) Safety Group; IEC TC76 WG4 & TC61 WG30 Committee Member Ron Petersen, Partner, Longbow Capital LLP, London Dominique Du Crest, SkinAid sas, Partner, Paris CONTACT EMAILS: godfreytown@mac.com; picketp@aol.com; ducrest@skinaid.eu 2014 © Town, Petersen & Du Crest. All rights reserved. ㄰

REFERENCES Godfrey Town

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Ron Petersen

Dominique Du Crest

being offered by manufacturers of cosmetic light-based appliances, thus 'enabling' them. This seems to make sense, since the laser appliances otherwise classified laser Class 3B or 4 would be regarded as being very hazardous to the eyes (which they are not when interlocked) and hence suffer from strong regulation of their usage.

In similar cases, such as UV-emitting devices, in some countries national regulation comes into play. However, lasers and intense light

1. Kline & Company. Beauty Devices: Global Market Analysis and Opportunities. New Jersey: Kline & Company, 2012. www.klinegroup.com/reports/y705a. asp (accessed 18 February 2014) 2. Town G, Ash C, Dierickx C, Fritz K, Bjerring P, Haedersdal M. Guidelines on the safety of light-based home-use hair-removal devices from the European Society for Laser Dermatology. J Eur Acad Dermatol Venereol 2012; 26(7): 799811 3. Thaysen-Petersen D, Bjerring P, Dierickx C, Nash JF, Town G, Haedersdal M. A systematic review of light-based home-use devices for hair removal and considerations on human safety. J Eur Acad Dermatol Venereol 2012; 26(5): 54553

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Cellular Rejuvenation – the 'inside out' solution Christine Houghton B.Sc. (Biochem.), GRAD.DIP.HUM.NUTR, R.NUTR., PHD Cand.

We have all heard and studied the theory of free-radical damage to the skin and human body and the value of anti-oxidants to prevent or repair this damage. However, science is discovering there is a better way to achieve cellular protection that to a certain extent debunks some of the old theory. ㄰ 㤵 㜵

Christine Houghton is a highly respected nutritional biochemist who specialises in the study of antioxidant defence and the principle of nutrigenomics. In this article she presents evidence of scientific studies that point to why nutrigenomics provides a better solution for cellular defence, and how this science is now moving into topically applied skincare.

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For decades we have held the belief that compounds called 'antioxidants' were the secret to cellular health, skin rejuvenation and

healthy ageing. Although the theory is not entirely incorrect, it turns out that our search for ways to influence the health of our cells has mostly been in the wrong places.

As consumers, we are constantly bombarded with advertisements for foods and supplements claiming to be 'loaded with antioxidants'. The classification 'antioxidant' encompasses a huge number of seemingly dissimilar choices, from vitamin supplements to green tea, red wine, turmeric, blueberries, acai berries, goji berries and more.

More recently, the meaningless term 'Superfoods' has emerged as part of this magical mystery tour, driving consumers further into the pseudoscience underpinning its marketing model. Although the listed foods may be contributors to human health, any benefits are not due to the presence of so-called 'antioxidants' in the way that we have been conditioned to believe. Most of these molecules are far too big and bulky to even find their way into the cells of our organs, evidence that

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they are not acting as the cellular antioxidants we once thought they were.

DO WE REALLY UNDERSTAND THE TERM 'ANTIOXIDANT'?

How many of us really understand what the word 'antioxidant' means – and whether in fact we should even be aiming to increase our intake of such compounds? To explore this further, let's look at what we used to think about antioxidants. The simplified scientific background to the theory goes like this: harmful substances known as free radicals attack delicate cellular components and create chain reactions of such radicals, leading to oxidation, cellular damage and mutations in our genetic DNA. Such free radical damage can lead to premature ageing, inflammation and oxidative stress, both of which underpin a long list of diseases; no argument so far. Lab chemists working with petrochemicals soon realised that they could stop these chain reactions by adding various chemical compounds to their test tubes.

They called these chemicals 'antioxidants' because they stopped oxidation, a process that explains the way iron rusts.

A giant leap-of-faith led to the assumption that the same would happen in human cells; such was the origin of the Antioxidant Theory of Ageing. Biochemists progressed the theory when they saw that they could add vitamin C to free radical reactions and stop the oxidation.

That enabled them to classify vitamin C as an antioxidant acting in the watery components of the cell, even though vitamin C has several more critical and unique functions in human cells. Vitamin E was found to behave in a similar way in the fatty membranes of cells.

Excitement prevailed and sales of antioxidant vitamin supplements escalated to become the global multi-billion dollar business that it is today.

OBVIOUS BENEFITS OF DIETARY FRUIT AND VEGETABLES

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It has long been observed that the populations who consume the highest amounts of fruits and vegetables tend to be the healthiest.

Because fruits in particular are typically good sources of vitamin C, it was assumed that the reason that the plant food-focused populations lived healthier and sometimes longer lives was due to the presence of vitamin C. In the late 1960s this theory became very popular, with scientists like Linus Pauling claiming that very high doses of vitamin C were essential for humans to remain healthy, prevent colds and even cancer.

Decades later and millions of dollars allocated to research in this area, the theory has never been proven; in fact, it has been disproved.

Furthermore, a number of studies using antioxidant vitamin supplements at higher than recommended levels have shown adverse effects. A 2009 study1 showed that healthy young exercising men who

took 1000 mg vitamin C and 400 IU of vitamin E daily for four weeks gained absolutely no benefit from a prescribed exercise programme.

Quite surprisingly, an equivalent group of men who took only inactive placebo tablets displayed measureable benefits from the exercise. The vitamins actually worked against them!

THE EMERGENCE OF NUTRIGENOMICS Clearly there must be something else in a plant-focused diet that could explain the health-promoting properties of such a diet; and perhaps via a different mechanism. With the benefit of the emerging science of Nutrigenomics, we are now closer to understanding that plant foods contain thousands of non-vitamin bioactive compounds, each capable of sending signals to the DNA in our genes. Quite simply, our food 'talks to' our genes, so that every mouthful of food we eat sends either cell-protective or disease-promoting signals to our cells. It is the cellprotective signals that influence the health of every cell in the body, from the cells of the internal organs to those of the skin.

Interestingly, plant foods contain over 10,000 identified compounds, many of which have already been shown to activate the protective pathways that lead to cellular defence. This is probably the primary reason that plant-focused (but not necessarily vegetarian diets) promote health and longevity.

HOW DO HUMAN CELLS TAKE CARE OF THEMSELVES? A small protein molecule inside each cell has been described as the “Master Switch of Cell Defence”2 and as the “Guardian of Health Span and Keeper of Species Longevity”3. The molecule, known as 'Nrf2', works as a switch that detects chemical signals telling the cell when it needs to activate its defences. When the cell is stressed, such as during exercise or exposure to harmful radiation, the switch gets turned on. Turning on the switch tells the DNA to start making the thousands of enzymes the cell needs to defend itself. Enzymes are large, coiled protein molecules and are an essential part of practically every chemical reaction that occurs in our cells.

THE POWER OF SUPEROXIDE DISMUTASE One of the most protective of these enzymes is Superoxide dismutase/ We usually refer to it simply as S.O.D. SOD is a powerful antioxidant enzyme that is responsible for regulating the first wave of free radicals produced when a cell is stressed. It is capable of neutralising literally millions of free radicals per second. Compare this to a vitamin C molecule that can neutralise just one single free radical! It is no wonder that attempts to use vitamins to deal with excessive free radical activity could not compare.

Knowing that cells rely on subtle chemical signals to produce their protective enzymes explains why high doses of antioxidant vitamins can show unexpectedly opposite effects. Excessively high vitamin

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One of the most protective of these enzymes is Superoxide dismutase. We usually refer to it simply as S.O.D. SOD is a powerful antioxidant enzyme that is responsible for regulating the first wave of free radicals produced when a cell is stressed.

It is capable of neutralising literally millions of free radicals per second.

Compare this to a vitamin C molecule that can neutralise just one single free radical! It is no wonder that attempts to use vitamins to deal with excessive free radical activity could not compare.

antioxidant levels inside the cell mask the very stress signals the cell needs to activate its defences. It's easy to see why we've been confused about this for 60 years!

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HOW CAN WE TAKE ADVANTAGE OF THIS NEW UNDERSTANDING?

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What Nutrigenomics has shown us is that certain plant molecules are capable of activating the switches needed to wake up the cell's defences. It is these defences that are needed in reducing inflammation and for tissue repair and healing – all translating to healthier ageing. ㈵

Two of these activators of cellular defences have been well-researched; one is derived from a specific strain of melon and the other from 100% whole broccoli sprouts. Both have been produced in a way that protects their essential enzyme activity.

The melon extract is a potent activator of the cell's own SOD along with other protective enzymes, while the sulforaphane derived from the broccoli sprouts has been shown to activate several thousand protective compounds. Combining both bioactives would seem like an ideal means of optimising cellular function.

INCORPORATING THE INSIDE OUT SOLUTION The aesthetician's focus on the skin and especially on the complexion primarily targets the visible surfaces of the body using a wide range of procedures. It is equally important that we consider the function of the deepest layers of dermal cells as well as the function of cells within the organ systems. In other words, it is critical that we bring the best of the inside out; utilising the nutrigenomic principles is the key.

Many skin disorders are known to be underpinned by oxidative stress; the list includes, but is not limited to, eczema, psoriasis, contact dermatitis, pruritus, fibrotic keloid scarring and burn repair.

Being able to target these conditions at their deepest cellular level provides another avenue for optimising the skin's function and appearance.

WHAT DO MELONS, BROCCOLI AND GREEN TOMATOES HAVE IN COMMON? Quite simply, all three plants are the source of bioactive compounds that target cellular defence systems. All three bioactives send signals telling the cell to activate its internal defences and in so doing switch on its repair processes.

As one of the key protective enzymes, SOD has a life of only hours, so until now it has not been possible to formulate it for topical use. The SOD in the melon extract is not suitable for topical use, having been developed for internal use only and is taken as an oral supplement.

Quite recently, a scientific breakthrough has enabled a Swiss doctor to stabilise the SOD naturally found in a certain strain of green tomato. His discovery has led to the ability to produce a stable topical SOD, which has now been investigated clinically4,5 in conditions such as keloid scarring, caesarean scarring, eczema, infantile dermatitis, pruritus and in radiation-induced burns.

The Inside Out Solution provides a means of targeting the skin from both angles – inside and out.

REFERENCES 1.

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Ristow M, Zarse K, Oberbach A, et al. Antioxidants prevent health-promoting effects of physical exercise in humans. Proc Natl Acad Sci U S A. May 26 2009;106(21):8665-8670.

Surh Y-J. Nrf2 as a Master Redox Switch involved in turning on the cellular signalling involved in the induction of cytoprotective genes by chemopreventive phytochemicals. Planta Med. 2008;74:15261539.

Lewis KN, Mele J, Hayes JD, Buffenstein R. Nrf2, a guardian of healthspan and gatekeeper of species longevity. Integr Comp Biol. Nov 2010;50(5):829-843.

Diehl C. Use of Topical Superoxide Dismutase in the Management of Radiation-induced Fibrosis: A Neglected Opportunity? Journal of Cancer Therepeutics & Research. 2012.

Diehl C. OB-GYn surgeries: Why We should Recommend to Our Patients a Preventive Management for Keloids and Hypertrophic Scars. Clinical Medicine Insights: Women's Health 2012;5:31-38.

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APJ 84

productinnovations

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SKEYNDOR’S LATEST BODYSCULPT INTENSIVE CELLULITE KIT DOUBLES CLIENTS’ RESULTS AT HOME

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Addressing and combating cellulite at its source and working hand-in-hand with the SKEYNDOR professional BODYSCULPT service, this new Intensive Cellulite Treatment Kit targets and reduces stubborn fatty and cellulite-prone areas, loss of tone, elasticity and fluid retention, but also helps prevent their return. The company's innovative stem-cell technology and latest fat-burning actives read like a 'who's who' in the war against cellulite. Start with stars of Japanese Parsley to inhibit fat stem-cell receptors receiving the message to mature and therefore do not store fat, and Brazilian Pepper to prevent triglycerides clumping together into a larger molecule, increasing the surface area of the fat, making fat burning easier.

Now add proven cellulite fighters of Dandelion for its draining action, Goldenrod and Butcher's Broom to strengthen the capillary network, improve circulation and drainage and significantly reduce fluid retention for a less bloated and svelter contour and a smoother, supple skin. The kit features Intensive Sculpting Silhouette Ampoules and GENESCULPT Cellulite Cream. The ampoules kick-start your client's 7-day at-home program to achieve more effective and faster anti-cellulite and remodelling results, while the cream directly targets fat stored in cells and does this in two ways – first by inhibiting new fat cells being produced, and second, it inhibits the absorption of fat by existing fat cells. Contact Vogue

Image Group Ph: 1 800 554 545 or 03 9821 0033 or Email info@vogueimage.com.au.

Q10 Oxygen Complex Cream for Vibrant Skin For an enhanced oxygen supply to the skin, Q10 Oxygen Complex Cream from Dr Spiller helps alleviate skin irritation from stressed and photo-damaged ageing skin.

As we know Co-enzyme Q10 is an essential antioxidant and important for supporting circulation, and this includes skin cells. It destroys free radicals and helps reduce lines and wrinkles and the visible signs of ageing. Fortified also with hyaluronic acid, when used over time Q10 Oxygen Complex Cream will improve the skin's moisturising capacity, leaving it visibly more youthful and smoother in appearance. All Dr Spiller products are based on the biomimetic principle. They are high potency, yet gentle skin-friendly formulations. Call 1300 301 007 or email info@dr-spiller.com.au

Versatile Refill-Me Loose Powder Brush by Jane Iredale Excellent for women on the go, the new Refill-Me Loose Powder Brush is a mess-free application for anyone with an active lifestyle who wants their makeup needs covered. Easily customised and refilled, simply twist off the brush base and fill with one of Jane Iredale's skin-loving loose powders, using the scoop provided.

Twist the brush base back on and turn to the open position to allow powder to fill the brush and simply apply. Refill-Me is the ideal travel companion with its specially designed locking mechanism, which prevents powder from escaping into your purse. It also comes with a cap, and there is even an added feature to ensure that your bristles stay in shape while travelling.

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For further details on this and other Jane Iredale skincare makeup call Margifox Distributors 1300 850 008.

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APJ 86

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Naturally derived Peptides

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Guardians of Genomic Integrity wins Beauty Oscar Award

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Skin Whisperer is a revolutionary highperformance skincare formulation that has achieved a new scientific breakthrough in conveying powerful cell-to-cell communication within the skin, upregulating an amazing 14 genes associated with collagen and elastin expression. It activates DNA repair and restores youthfulness through a unique new generation marine peptide complex harnessed from brown macroalgae. Skin Whisperer by Swiss company Mila d'Opiz was honoured recently with the Beauty Oscar Award as the Most Innovative Cosmetic Product for 2014. This amazing product will plump, firm and rejuvenate the appearance of the skin, smoothing out lines and wrinkles as the repair mechanism in the skin is stimulated. Since its launch the Skin Whisperer has created a buzz among salons and their clients and is acknowledged as being in a league on its own with amazing results. Luxurious with an incredible texture and feel – this is truly a unique product that has all the boxes ticked for “excellence” on all levels. Skin Whisperer is a truly memorable product that will have your clients coming back for more. Mila d'Opiz has several award-winning formulations that include stem cells, hyaluronic acid, peptides and unique plant and marine ingredients to deliver immediate and long-lasting results in skin improvement. For Skin Whisperer and other products call Mila d'Opiz 1300 464 523, Email

info@miladopizaustralia.com.au or visit www.miladopizaustralia.com

Nutrition for the Skin SoDERMix® Advancing Skincare through Science with Superoxide Dismutase (SOD)

Prepared in a soothing base of natural and organic ingredients, CellLogic's SoDERMix® is an innovative topical cream that utilises the significant Superoxide Dismutase (SOD) activity found in green tomatoes.

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Vascu Lyse 2G – offering an effective solution for blemishes Vascu Lyse 2G is a safe, non-invasive and effective treatment for skin imperfections and embarrassing skin blemishes, provided by a new-generation, easy to use unit.

It can be used on all skin types, men and women, to deliver effortless treatments with immediate visible results.

SoDERMix® was developed by a Swiss Biochemist with the aim of focusing on upstream causes of skin disorders. SoDERMix® cream actively combats oxidative stress linked to scar formation and other inflammatory processes, including premature ageing of skin cells.

Vascu Lyse features next generation thermocoagulation technology, a product of recent innovations in the field of electronics. It produces perfectly targeted “heat energy”, resulting in a thermal lesion. Heat is generated in the capillary vessels, resulting in the instant disappearance of blemishes without any risk of lesion to the epidermis. This non-invasive procedure is relatively painless using RF currents.

SoDERMix® may help to promote skin suppleness and may also improve the colour and texture of scars. SoDERMix® cream's light, unperfumed emollient base ensues that SoDERMix® can be used under makeup and as part of a daily skincare routine. To place your order or for further details contact Cell-

The 10 pre-programmed modalities are designed to treat telangiectasia, blotchiness, stellar angioma, flat ruby points, raised ruby points, flat skin tag and skin tags with stem, milia and cholesterol deposits.

Logic P: 07 3041 4091 | E: admin@cell-logic.com.au or visit www.enduracell.com

Contact Advanced Cosmeceuticals 1800 242 011 www.advancedcosmeceuticals.com.au

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APJ 87

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Spectrum Lumière IPL Spectrum Multi Platform MP5

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When the London School of Beauty first saw the Spectrum 2000x they described it as “revolutionary”. Spectrum have recently released the Spectrum Lumiere IPL, which after three years of development utilises the latest technology and is packed with features, including a unique software interface allowing it to imitate any other IPL machine in the world. The Lumiere also now offers not only IPL, but also SHR hairremoval options. Due to Lumiere's innovative system you can perform clinically effective treatments on the following applications: hair reduction, acne, vascular, p ho to -r e ju ve n ation and pigmentation.

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The Spectrum multiplatform is seemingly four machines rolled into one.

Space saving and sleek technology offer more treatment options for your clients. Developed to the highest possible specification and producing clinically effective results Spectrum equipment can take your business to the next level. Imagine multiple

! ! !

For information on Spectrum Science & Beauty's Lumière IPL P: 07 5440 5353 | E: sales@spectrumsciencebeauty.com.au or visit www.spectrumsciencebeauty.com.au

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treatment options all in the one piece of equipment: ! IPL: Photo-rejuvenation,

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These include: ! Super Hair Removal (SHR): SHR combines laser technology and the benefits of pulsating light method to achieve superior results Thermo Electric Cooling (TEC): TEC cooling to ensure continuous operation of IPL machine for 12+ hours Power Increase: More power to support high-frequency treatments White and Blonde Hair Method: An advanced technique that can be used on white and blonde hair.

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permanent hair reduction, vascular treatment, pigmentation, spots, and acne E-light (IPL + RF): Skin care and photorejuvenation, permanent hair reduction, vascular treatment, pigmentation, spots and freckles, acne, skin lifting, and wrinkle removal Q Switched Nd: YAG Tattoo Removal Laser: Ta t t o o r e m o v a l , birthmarks, café au lait spots, freckles and chloasma Bi-Polar RF: Skin tightening, wrinkle removal, acne, and eye pouch Mono-polar RF: Sculpture, cellulite skin treatment, skin tightening, wrinkle removal

Contact Specrum P: 07 5440 5353 E: sales@spectrumsciencebeauty.com.au W: www.spectrumsciencebeauty.com.au

24-Hour Anti-Ageing Power Duo Introduce to your clients skincare that never stops working – all day/all night! This built-in value set from Bioelements saves the client $45.90 when they buy them together – just $137.00. Contains two of the most popular Bioelements treatment products – one for day and one for night.

DAY FORMULA: Advanced VitaMineral C Complex contains a high-potency vitamin C from Acerola cherries that is 3000% more concentrated that from oranges. It has excellent penetration due to its advanced cosmeceutical C ester. This formula targets fine lines and wrinkle as well as brightening and increasing skin clarity. It also contains essential mineral such as magnesium, copper, iron, zinc ferments, detoxifying citrus, rosemary bergamot, coriander, clary sage and essential oils so it is skin smoothing and aromatic while highly effective.

NIGHT FORMULA: Sleepwear or Oil-Control Sleepwear if skin is oily. An overnight age-defying formula with calcium, retinol, peptides, shea butter and Jojoba as well as well as cranberry seed oil – this amazing formula will replenish and energise even the most depleted skin and dramatically improve moisture and tone. Firmness will be reclaimed and the skin will regain its youthful appearance.

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For further details on Bioelements’ custom formulations contact Absolute Spa 1300 262 275 or email jai@absolutespa.com.au

APJ 88

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While you are working….

Let us take care of your problems INDUSTRIAL RELATIONS ! Correct wage rates – Confirmed in

writing by a lawyer ! Staffing Disputes – Learn your rights and obligations ! HR documents – legal requirement guidelines and documentation ! Regulatory Compliance

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BUSINESS ! Business Coaching/Mentoring ! Get the best cost-saving services ! Industry specific insurance ! Lowest Merchant banking rates ! ! ! ! ! !

guaranteed Supplier and Product company advice Member's First shopping discount card Business and marketing strategies Merchandising Certified Educational Conferences Industry Code of Ethics

And what else…

Your interests are defended through lobbying and advocacy on your behalf with regulatory bodies and the government.

We don't just promise – we deliver Join as a member today!

Aesthetics Practitioners Advisory Network (APAN) For further information ph: 07 5593 0360 or download an Application Form www.apanetwork.com

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THE SEVEN TIPS How to get Clients Returning and

Spending More

By Caroline Nelson While the economy may contribute some reservation in consumer spending, there will always be those who are committed to value investment in their wellbeing and appearance, but to gain and keep these clients requires specific tactics that are foolproof. Here CAROLINE NELSON presents some valuable tips on how to get your clients to return and spend more.

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Just when we all thought things were improving the Budget was released and consumer confidence took another nosedive. The offshoot of that is many aesthetic businesses will have noticed a dip in client spend and re-booking rates. So now would be a good time to implement new and improved ways to ensure your clients return more often and spend more at each visit.

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If there is one thing we have all learnt it is that in today's up-and-down economy the customer rules. They have more choice and they are very aware of this fact. And this has made them more selective, more demanding, more price orientated, more aware of what's is available, and they also want better treatment outcomes. In such a highly competitive marketplace, if they don't receive exactly what they want

from your salon, spa or clinic they can always go somewhere else, and they will. Treat them poorly and you won't get a second chance. They will just move on and have their treatments at your competitors. Each customer is very precious and as such should be treated with unfailing respect.

What is now required is that everyone in your establishment must be constantly aware of the need to build good professional relationships with everyone they come in contact with during their daily work.

Which brings to mind something that I experienced when I met a therapist working in a salon I had just commenced business coaching.

While I was waiting to speak with the owner I chatted with this young lady asking her how her day had been. And as soon as the words left my mouth I knew I was going to find out in no uncertain terms.

Her reply was very much to the point. She said, “It would be great if I didn't have to deal with the constant interruption of the phone and the doorbell chiming every five minutes”. Well this certainly put me in my place quick-smart because with the tone of her voice she had implied very pointedly that I too was an unwelcome interruption to her day.

Now it's true not every business is large enough or in a financial position to employee a full-time receptionist. And I should mention

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APJ 90

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that the business in question urgently needed my help and expertise to get on track as far as finances were concerned. But employing people with this young lady's attitude would not be helping, that's for sure. It amazed me that she didn't realise that if the telephone stopped ringing and walk-ins ceased that she would have no clients and therefore would be out of a job. But the sad thing is this is not an isolated incidence, in fact it, can even be the norm for some employees to have this attitude. And this is just not acceptable in a service industry.

Building a good loyal customer base requires commitment and effort of everyone, with each knowing that it is a vital part of their job description. Following are some of my easy to implement tips to boost client retention and also gain new clients. And the first one is about exceptional customer service – something every business must strive to reach and continually work to maintain.

TIP 1: EXCEPTIONAL CUSTOMER SERVICE IS MANDATORY If you want to improve retention rates then the buck stops here.

Whatever level your current customer service is, be prepared to lift it up a notch – remember the current demanding customer expects no less, and neither should they have to. This means putting into place a Customer Service Policy and making sure it is upheld by ALL employees – no ifs buts or maybes.

In an increasingly stressful and impersonal world our businesses are a refuge, and one place many people go to receive hands-on and highlevel customer care. They don't want the mediocre, they want to receive the WOW Factor style of care. So you better make sure your employees are trained to deliver this.

Getting back to the young therapist I spoke about earlier, most would agree her attitude was not how they would want their business to be represented. For this reason whoever handles reception duties, be they a dedicated receptionist or one of the therapy staff, they must present the business in the best possible light. The reception is the “Profit Hub” – it's where enquires are handled and hopefully converted to bookings and sales. It's where re-bookings are scheduled and retail sales are made. It is your money-making centre and the first impression new potential clients will have of your business.

TIP 2: MAKE IT EASY TO BUY

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take the easy way and just do the service the customer has scheduled for. Potential profits could be walking out the door every single day.

Can you afford that during the current tight economy? Up-selling and cross-selling not only increases sales, but just as importantly it adds value to your customer relationships. And if you are not skilled to train your team then get an expert who can.

TIP 4: STOCK RETAIL THAT KEEPS BRINGING THEM BACK TO YOUR BUSINESS It's not only good customer service and great treatments that bring clients back again and again – it's also the skincare brand that you stock. Choosing the right product range/s can equally affect client retention. Of course if you stock a brand that is available from online shopping sites cheaper than you can sell it for then say 'goodbye' to any potential profits. Also, choosing a high-end high price range may be fine for your salon or spa's prestige, but if customers can't afford to purchase your employees will find it hard to make a sale. And this can lead to apathy. Choosing the right brand/s is one of the most important commercial decisions any business owner will make, it can literally make or break a business in today's economy.

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TIP 5: EVERY CLIENT NEEDS A GOAL PLAN It's true every client does need a Goal Plan and a recommended rebooking cycle that will provide the best possible results outcome.

Therefore business owners who want to lift client retention would be well advised to train their employees to design goal plans for each client regardless of the treatment, so they can not only achieve the results they desire, but learn how to maintain it, especially if it requires specific homecare products. In addition, almost every service can be enhanced by the addition of an up-grade, so train your team in upgrade benefits and how to educate and correctly recommend.

TIP 6: KEEP IN CONTACT WITH YOUR CLIENTS Clients stay loyal to businesses and brands who maintain an on-going relationship with them. And in the world of the Internet “Super Highway” the easy way to stay connected with customers is through social media. Facebook, Twitter, Instagram and blogging are exciting new ways to build relationships with your clients. And if you are posting once every 'blue moon' or only when you have a special promotion, save your time, because results will be low. It must be consistent and interesting to keep fans following.

TIP 7: START A BOUNCE-BACK RE-BOOKING PROGRAM

TIP 3: HELP THEM MAKE THE RIGHT BUYING DECISION

I have shared seven tips in this article, but as I said earlier the key is quality customer service, because once you get the client to experience your services it will be the vital ingredient for retaining them. And as a final word, remember the ball is in your court. You can have a thriving business regardless of the economy, or it can be an underachieving business that gives you heartache and sleepless nights. It's all up to you and your commitment and investment in your business.

So much so that it is now necessary to provide sample scripts for employees to learn, because unfortunately many do not know what is appropriate to say. In addition, many employees are not skilled to upsell and cross-sell so they just don't even make the effort. Instead they

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There is still money out there in wallets and purses just waiting to be spent. However, in a fast-moving world people want choice and ease of purchase. This means you need to provide treatment options because “one doesn't necessarily fit all”, however, it doesn't mean a 10-page service-menu option, but personalised treatments. Ease of purchase should include a menu that quickly and clearly shows the customer what would be best for their needs without them having to read a novel. Quick and easy does the trick. A variety of payment options are also necessary to help you get the sale.

Every single day we get bombarded with zillions of marketing messages. So if we are to get through the clutter and to be able to help our clients make the correct and right decision for their beauty care needs, then we should implement “suggestive selling” techniques that will guide them down the path to purchase. This is a process as professionals where we help them to make the right choice for their beauty care treatment and retail purchases. This hinges on good communication skills. The trouble is, in a techno world where many employees are more use to communicating via 'short-hand' text, this is fast becoming a lost art.

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One way to ignite your re-bookings is to offer bounce-back offers.

Bounce-backs are designed to encourage a client to rebook, but also can be used to allow them to trial other services or enhancements. For example, if you want a facial client to rebook and also you would like her to start experiencing a more high-results treatment, you could offer an up-grade if she books her next appointment.

© Copyright Caroline Nelson 2014

Caroline Nelson is a beauty industry expert who specialises in helping businesses develop their brand, improve productivity, and increase bottom-line profit. To learn more about her step-bystep program for salon spa success visit www.SalonSpaBusiness.com or phone 041 0600 440.

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APJ 91

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The Key Attribute to LEADERSHIP SUCCESS

By Tina Viney

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There are numerous qualities that define a good manager or business leader, but while it is vital to work at refining their business documentations and strategies, there is often another area that may be neglected, and this has more to do with their inner fortitude.

Leadership in the modern era of fierce competition and rapid changes requires a new mindset. You will not survive by just working on the external if you do not also address the internal condition. You will also need to identify and develop attributes and characteristics that will support you with the necessary fortitude to carry through with your responsibilities.

Leadership by virtue of its definition implies that you are responsible for others that look to you for direction. That is a huge responsibility, because it implies that your success or failure as a leader will also impact other lives.

In this article I would like to take a closer look at the makings of a leader and the inner qualities needed to allow them to overcome adversity and reach their intended goals.

In my capacity as CEO of APAN I mostly coach owners and managers.

While there are some excellent business coaches that we also recommend, my personal aim is to not only train them in perfecting their business strategies, but also guide them to become influential leaders that exhibit personal qualities that make them admirable to their staff.

In my experience it's not enough to just have the right policies and procedures in place for staff to follow – that's only half of the requirement for a successful business. We also need to inspire others by example, and encourage them each day to want to be the best they can be. While it is important to have the right documentation, training strategies and tools in place, the most powerful motivating element that will make your staff want to come to work each day is the human element of how your inspiration and work environment will nurture them – in other words what is also happening within them while they are at work.

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Creating such a motivation for change can only be achieved if we live this in our own life each day. If as managers and leaders of our team we want to be change agents for on-going improvement, we will need to embrace change in our own lives, and the number one attribute that will help us succeed is courage.

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WHY COURAGE?

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In my own life I have found that a single act of courage has often been the tipping point for extraordinary change. For example, the decision to set up APAN as an association/advisory body to support salons and clinics right at the beginning of the global economic crisis was a major leap into an unknown economic environment that I was warned would at the very least be very challenging, and indeed it was.

Even with a clear vision, without courage your vision is crippled.

Even if you have a crystal-clear vision about the path you wish to pursue (and many of us don't) it will not alter your direction one whit until you have enough courage to act on it. Courage moves us from ideals to action, from potential to actuality.

In recent years I have observed that economic uncertainty contributes to a major shift in business confidence. The market has polarised into two major categories – those who have downsized and retreated seeking safety and security, and those who still want to make a difference and impact their environment. The latter are the ones who are taking risks, confronting evils and rushing (in a calculating way) into what some consider “dangerous places”. Courageous leaders may work in their “sweet spot” where they thrive, but this is often also a little outside of their comfort zone where they are also challenged.

I have a saying that if you are too comfortable you will stop moving forward because it will keep you complacent and indecisive. There must be some tension to motivate you to move forward and grow. On the other hand, for growth to happen you must not be too uncomfortable, as this will lead to confusion.

So where does fear come into the equation of courage? Many who encounter fear feel that they have been defeated, but being fearless is less about operating with no fear and more about seeing the fear and stepping forward in a grand effort to overcome it. Courage does not mean you're not afraid; it means you battle against your fear and confront it, rather than hide from it. It pushes you to resist the impulse to shy away from the things that stir up your innermost anxieties.

Courage is tiny pieces of fear all glued together that challenge you to continue to move forward despite them.

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APJ 92

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UNCERTAINTY ON THE ROAD TO ACHIEVEMENT Successful leaders hold their life in tension between realism and idealism. They accept life's uncertainties and inevitabilities, but recognise that hope is the driving force that always looks for the possibilities to achieve their dreams. I say this because I am seeing so many who have died to their dreams, believing that it is best to die to them than to face the disappointment that they have not achieved them. This is such a sad predicament to be in and I challenge anyone who has found the struggle to stay committed to their dreams too hard in recent years to consider once again picking up their list of goals, shaking the dust off their diary, and start believing in them again.

Today, the influencers I respect most have all lived and bravely overcome adversity. No matter what happens to us we have choices.

During Anzac Day we can observe brave fighters who chose to remain resilient in their purpose to defend their country and fight for a better and safer world for the future generations. That resilience has contributed to extending their lives, for many of them are well over 100 years. On the other hand, others who also fought alongside them continued to focus on the emotional atrocities and this focus contributed to PTSD (Post Traumatic Stress Disorder). Both were brave and fought admirably, but they each had different personal outcomes.

Many, many great things have begun with a single act of courage, throughout history and even today. A person steps out and makes one courageous decision and that one domino starts many other dominoes falling – one be one all because of that one action. Every business and every industry needs leaders. Sometimes we have to be the ones to step out and take the first step, or we may never know the ripple effect that one courageous decision can bring and result into something greater than we ever imagined.

for it. If they believe they are encouraged and supported with their ideas this will lead to greater job satisfaction. They will therefore be less likely to consider leaving if they believe their personal growth and the business growth is on-going.

4. Pursue the right opportunities: Not every risk is a good one.

Learn the difference between good and bad risk and train your staff to identify the difference. The business's survival and growth is a team effort – each staff member has a role to play in it.

5. Learn to delegate: This is one of the most courageous things a leader can do. Entrusting others with important tasks and letting go and relinquishing control. However, a good coach can nurture growth in someone with enough enthusiasm and passion to succeed. Don't be afraid to nurture them to become even better than you.

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Years ago I was teaching beauty therapy in Perth, WA. The owners of the college asked me to also work a couple of days at their salon.

Within a couple of years they had some of my graduates also working in the salon. One day the owner asked me to come close to one of the rooms and listen to one of the therapists explaining to her client about the benefits of her treatment. After quietly listening to her conversation I turned and said to the owner, “She sounds just like me. I couldn't have said it better”. To which the owner replied, “That is what is called leaving a legacy”.

I am delighted to say that today many of my graduates have gone on to became successful business owners, and some have excelled in their skills even better than me. For that I am proud of them and glad to have made a difference in their life and contributed in the standards of the industry. Don't be afraid to develop protégés that end up being better than you. It is an honour to do so and your legacy will live on long after you retire from the industry.

When speaking to business owners I often tell them that where there is uncertainty there will always be a need for leaders who are prepared to step into the unknown. Uncertainty will always be part of their territory and it will always give them job security.

Recently one of my members told me that she had a long-time staff member that no longer was a good fit for the salon because of the new direction that the business was going. She knew she needed to change the job requirement, but was concerned that this would make the staff member redundant, so she struggled with the decision and placed the task to discuss this with them at the bottom of the to do list. When she finally mustered the courage to do so the staff member was relieved, as she was also becoming increasingly uncomfortable with the changes and wanted to leave. “I had allowed my own fears, insecurities and emotions to get in the way of executing courageously, and it was a lesson to me,” she told me. In the end the staff member found a position with another salon that better suited her and she was grateful for the opportunity to move on.

ESTABLISHING NECESSARY CHANGES In a changing commercial world, as a business leader you will need the courage to make some necessary changes.

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for your services or client experience should almost be something that is unattainable. Safe goals are set for mediocre businesses.

Give your staff goals that scare them a little – it will stretch them and keep them growing with you.

2. Allow for failure: The road to success can sometimes encounter failure. Support your staff in their effort for excellence and growth and teach them that if they fail it is OK, they can try again.

3. Reward innovation: Innovation requires taking risks.

Encourage your staff to speak up with any new ideas no matter how crazy they are. Support them in being bold and reward them

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Client wellness assessment HAS ENTERED THE DIGITAL AGE

BIO-PROFILER

nutritional recommendations or refer your clients to a healthcare practitioner on how to support their wellbeing.

By Marcus Stanton MD In the era of growing consumer expectations about treatment results it is time we looked beyond the surface to also identify internal deficiencies that may be contributing to the condition and possibly impinge on the expected outcomes from your treatment.

A revolutionary new testing device is now available that can help you identify deficiencies so that you can make appropriate

The Bio-Profiler was developed over a five-year period by a group of scientists. It is designed to provide individuals and practitioners with an extremely swift and incredibly accurate assessment of toxicity levels, sensitivities and nutritional deficiencies through a hair analysis. Due to advanced computer technology it uses, it can deliver a detailed report from a medical expert back to the sender in just 10 minutes.

This is an amazing tool that has the potential to revolutionise treatment outcomes and support your clients' health and wellness.

In this article Dr Marcus Stanton presents an interesting article on this amazing device and what it can determine.

A new form of USB testing tool is available that combines state of the art technology with an easy to understand report format. From a sample of hair, it shows the current needs and loads that the body has.

With its small and lightweight design (the size of a mobile phone) it is also portable. And within minutes a comprehensive report helps in decision-making.

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The first company to use the profiler internationally is RBC Life Science, a nutritional company of Irving, Texas. They were the first company whose products have stood up to the strict quality standards expected when working with the profiler.

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WHAT IS FIRST IN LINE? Many traditional testing and laboratory methods are available. The Bio-Profiler is not meant to compete with these, but rather to extend the range of information and to help determine what to do first. Today, a vast amount of information is available on which products,

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substances and supplements can improve our health and wellbeing. So the positive challenge is to determine which is most effective and what is needed most, what should come first in line, whether for our wellbeing or for our skin.

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COMPARING METHODS ㈵

Let's consider a comparative analysis between a blood sample and the Bio-Profiler hair analysis. A blood sample sent to a laboratory will reveal blood concentrations in comparison to reference values. But what is the situation in the cells or in the connective tissue? Often the body may be depleted and in need of nutritional support. While all has been mobilised and seems to be quite normal in the blood sample, however, the buffers and reserves are already completely drained.

There are also situations where the need exceeds normal supplies, depending on the life circumstances and health status. The BioProfiler measures these demands throughout the body, using bioresonance technology.

EASY REFERENCE, CHART OVERVIEW In the report provided by the Bio-Profiler, the different categories are compared by their relevance. Even if a person has been told of a certain focus of attention, the report might add more elements of importance. This can support or even enable a positive movement at last – if missing pieces of nutrition, supplementation or detoxification have been overseen.

An outstanding feature of the profiler is this direct comparison of relevance between the different categories of nutritional requirements that will help support the decision as to which is the best way to move forward for the benefit of the client.

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main ones are highlighted in color and numbered. All are labelled clearly to make them easy to interpret and follow by practitioners and patients alike.

The key environmental indicators represent the factors that are responsible for optimum cellular wellness. Each category in the profile is rated as priority, advisory or normal, and also marked as demand, load, disturbance and sensitivity to provide guidance for protocol decision-making.

THIS HEALTH POD IS FUN TO USE The process of analysis is very easy. It requires attaching the device to your computer, starting the software then select or enter the client's data, place the hair sample and hit scan: It is fast and delivers results in less than 10 minutes in your email box or when you attach to the Internet later. So within the current consultation these indicators are available, making decisions easy through descriptive charts. But how does this small device deliver these stunning results?

EVALUATION IN THE CLOUD Actually, the local software is transferring the measurements via secure Internet connection to the test centre in Germany, which then processes and evaluates the data and returns the comprehensive reports to the software client on the local computer. You then can print it and show it to your client.

CATEGORIES The main individual categories in the report are: ㄰ 㤵 㜵

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Amino acids (protein particles) Antioxidants Essential fatty acids EMF/ELF indicators (E-smog) Microbiology indicators Minerals indicators Toxins indicators Vitamins indicators Food-avoidance indicators

Also in each category, the importance of the different elements is being compared, represented by the size of the pie-chart pieces. The

The test-centre hardware runs on a designated server ecosystem, hosted on secure, firewall protected and SSL certificated servers to ensure data safety and a seamless working environment 24 hours a day, 365 days a year. All this uses advanced bio-resonance system infrastructure, incorporating CE Class IIa approved devices and proprietary recognition software programs. All this power in the background is provided through the small and portable device. If you do not have an Internet connection, data can be saved and sent when the system is connected.

Within the next years more test centres will be set up on different continents, to serve the international traffic additionally. These installations follow direct replications of the German centre that strictly follow the high, German standards.

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THE EFFECTS OF BIO-FIELD INFORMATION The desktop device uses a proprietary bio-resonance technology to interface specific frequency resonance information from cellular biomarkers like those found in hair. This view is based on the principles of energy medicine and bio-electrics, whereby the body's physical systems have an accompanying information field. Experts throughout the world contributed their decades of knowledge and experience to the development of this device.

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WHAT IS RESONANCE? Let's look at some examples of resonance. Some persons can sing to the point of shuttering glass. If chalk is forcefully scraped over a chalkboard, some might get goosebumps or even their teeth resonate.

And if a song is played that you absolutely love, it will touch your entire body and mind. This is the idea of resonance, a noticeable reaction that is different from random or null.

THE VISUAL REPORT PROVIDES MORE THAN JUST MEASUREMENTS

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The categories in the report cover key environmental indicators that are responsible for optimum cellular wellness. The profiles use a highly visual and coloured piechart format, labelled clearly to make them easy to interpret and follow by practitioners, consultants and patients alike.

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Each category in the profile is rated as PRIORITY, ADVISORY or NORMAL and also marked as D E M A N D , L O A D , DISTURBANCE and SENSITIVITY to provide guidance for protocol decisionmaking. But it goes further than that: Specific products are also crosstested to evaluate what recommendations to make, to indicate which products have the most effect for the given imbalances. In some categories, several supplements might fit – with the Bio-Profiler there now is the tool prepared for decision-making. So the report suggests the optimal choice for the given status.

PRODUCT COMPARISON Substance and living cells have a specific frequency or frequency range, which can be used to tell whether they are balanced, irritated or dysfunctional. Vitamins, minerals, toxins, etc all have specific resonance frequencies that can be detected by the highly progressive technical equipment in the Bio-Profiler. These measurements are noninvasive, soundless and not even noticeable except by the indicator lights, but hundreds of resonance detections are done in every second of the scan.

TAKING A HAIR SAMPLE A hair sample provides current information and of the previous months of growth. Only two or three hairs are needed, optimal length should be at least 4 cm (1.5 inches), but shorter can also be analysed. It is easiest when hair from the back of the head or the neck is taken.

Place it on the field and scan. The moving indicator lights show the progress, and about 15 seconds later you can hit the send button to transfer it for evaluation. Everything is easy and intuitive to operate – once you have seen it you can start immediately.

Single or combined substances have a resonance profile, and this can be compared to the given imbalances to detect the most suitable one.

In the example of RBC Life Sciences, they will offer the additional service option of an individual profiler test to confirm that their clients are ordering the optimal products. This is a remarkable dedication to quality. After thorough background testing, the RBC products had such a high response that an additional, unique signature report was created specifically for the RBC range of products.

If you are interested in stepping up your services to the next level contact Sandra Mole of Cell Wellbeing on 0417 080 458 for further information on how you can introduce the BIO-PROFILER to your services.

REFERENCES www.rbclife.com www.cell-wellbeing.com

New-Generation full body BIO-PROFILER Achieve better treatment outcomes and guide your clients to better health and wellness Do you want to ensure the very best treatment outcomes for your client?

Now there is a tool that can support you in achieve amazing results while supporting their wellbeing.

Offer your clients a full body BIO-PROFILE Report that will enable you to clearly identify deficiencies and changes your clients may need to act upon relating to these key health and wellness indicators. ㄰ 㤵 㜵

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Your wellness data report is delivered via the BIO-PROFILER from a hair sample identifying any considerations such:

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Do you need specific vitamins?

Do you have any mineral deficiencies?

Do you have chemical overload, toxin, yeast or bacteria?

Is your computer, TV or Mobile device affecting your radiation levels?

Gain an accurate personalised report in just 15 minutes.

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To introduce this service to your clients and family Phone CellWellbeing Sandra Mole 0417 080 458 | sandramole@outlook.com

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Happy, Productive Staff are the Backbone of a SUCCESSFUL BUSINESS Let us help you find them CTITIO NE PRA and keep them S

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Phone today to learn how!

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APAN has the answer! ㈵

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Aesthetics Practitioners Advisory Network (APAN) P: 07 5593 0360 | info@apanetwork.com

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As breast cancer statistics are on the rise the need for appropriate cosmetic breast reconstruction is very much part of the recovery process. Part of this may involve the skilful application of redesigning the nipple areola through cosmetic tattooing.

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Christine Comans is a qualified cosmetic tattooist based in Perth who specialises in medical cosmetic tattooing. Christine is passionate about helping ease the trauma after mastectomy and restoring self-esteem to women who have had to undergo this debilitating condition. In this article she shares some sensitive information on what is involved in this practice.

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Breast cancer is the most commonly diagnosed cancer among women in Australia; one in eight women will develop breast cancer in their lifetime, and on average 47 women every day are diagnosed with breast cancer in Australia.

Increasing age is one of the strongest risk factors for developing breast cancer. More than two in three cases of breast cancer occur in women aged between 40 and 69 years.

Improvements in survival are attributed to earlier detection of breast cancer through regular mammograms and improved treatment outcomes for breast cancer.

On average, seven women die from breast cancer every day in Australia. Early detection is therefore important for increasing the chance of surviving the disease.

All patients who have endured the process of treatment, mastectomy and reconstruction deserve to have every aspect of the reconstructive process provided at the highest possible standard, including nippleareola complex tattooing.

by Christine Comans Still, the reconstruction of the nipple areola helps to put the finishing touches on the new breast after a long journey in reconstruction.

The most appropriate person to provide nipple-areola tattooing is a well trained and experienced cosmetic tattooist who has undergone specific training for this type of procedure and not just basic training.

Usually these individuals will be someone who is continually developing and improving their own techniques and skills.

MEDICAL AND RESTORATIVE TATTOOING While body artists can be very artistic, there are some serious considerations why medical tattooing should only be provided by well-trained cosmetic tattooists. Recently the Health Department highlighted problems with some of the body art pigments containing carcinogenic compounds. Who would want to risk implanting body art pigments into a person that has undergone cancer therapy, mastectomies and reconstructions? These patients have already had a battle with cancer and their immune system may be compromised following chemotherapy and radiation and therefore can be more prone to infections, so procedural hygiene and standards are, in particular, very important for these clients.

ACHIEVE RESTORATION

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Re-colouration of the nipple-areola complex is the final component to making breast reconstruction complete. There is no one absolute best method of nipple reconstruction for all patients.

Some patients are comfortable without having a nipple, and do not wish to have further surgery.

Others choose the non-surgical option of cosmetic tattooing without reconstruction. This allows the cosmetic tattooist the opportunity to use their skills to simulate the nipple areola without the contour of an actual nipple.

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Before

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Erratum: Please note that Volume 22 pages 98-99 & Volume 23 pages 100-102 both contain areola tattooing articles that have utilised or paraphrased content without consent or attribution from prior articles published on CosmeticTattoo.org, and or educational content produced by Andrea Darby Master Cosmetic & Medical Tattooist, Diplomat and Certified Micropigmentation Instructor of the America Academy of Micropigmentation. The APAN regrets the oversight and acknowledges the significant contribution that Mrs. Darby from Melbourne has made to Micropigmentation Education within Australian and internationally.

Before After

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Cosmetic tattooists need to have artistic and technical competence with a good understanding of the appearance, variations and structure of a nipple-areola complex to perform restorative tattooing. It's important that the technician has an adequate understanding of the different types of reconstructive surgeries that they may encounter, as well as sound knowledge of the reconstruction process so that they understand the different requirements for this type of procedure as to afford the client a high level of satisfaction with the outcome of their nipple-areola complex tattoo.

Reconstruction with an implant after mastectomy includes expansion to stretch the skin and chest muscle before the implant is put in permanently.

DIEP or TRAM flap reconstruction is when a donor site is used from the patient's own body. Many of my clients have this type of procedure. Skin and muscle are taken from their own abdomen to create a breast mound. Patients have reported after this procedure that the tummy tuck must be the silver lining. If the patient's abdomen isn't a suitable donor site then the buttocks or thigh might also be used.

Dorsi flap reconstruction utilises an implant with skin and muscle from the patient’s upper back, often performed if the patient has had radiation therapy to their chest after their mastectomy.

Nipple-areola complex re-colouration is usually reserved as the final step in the breast reconstruction process and is critical for providing an aesthetically pleasing breast. Patients with loss of the nipple and areola continue to experience psychological distress even long after breast reconstruction has taken place. Following mastectomy and breast reconstruction, nipple-areola complex re-colouration can provide significant psychological benefits to the client.

Local tissue flap is the most common type of nipple reconstruction surgery. The reconstructed nipple contains dense layers of tissue and scar tissue and may be resistant to retaining tattoo pigment. It may also require multiple treatments to retain colour. During the tattoo process the nipple may flatten slightly, although most will still have adequate projection. Thus, completion of the breast reconstruction by performing a re-coloration procedure that gives the appearance of a realistic nipple-areola complex in terms of symmetry, size, shape, colour and position adds significantly to the reconstructive result and satisfactory outcomes for all involved. However, most importantly, re-coloration of the nipple-areola complex has a high impact on overall patient satisfaction and acceptance of body image postprocedure.

THE IMPORTANCE OF EMPATHY Being a cosmetic medical tattooist requires a lot of empathy. I often share very private and closely personal and intimate moments with my clients. It's not unusual to share stories and often tears during our time together. Thankfully the time we spend together is mostly at the happy end of their journey and I know that I'm sending them away with something much better than they arrived with. Somehow it feels like

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I'm giving my client a gift and this is a nice feeling.

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AN INVITATION TO JOIN US – BEING PART OF A COMMUNITY OF PRACTICE

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Collaborating with a network of plastic surgeons means my work is mainly medical tattoo, but I still do love a good set of eyebrows, lips and eyeliner if I get the opportunity. ㈵

On another issue, as cosmetic tattooists we can become isolated in our work environment where our work can be just about me, myself and I. Our practice is very much a specialty where we deal with sensitive or delicate issues with our clients that require both tact and privacy.

Working on our own can often present with unique issues that are difficult to share with the average person. That's why it's important to have access to an objective, professional body that can offer both support and advice and is easy to access.

Recently, several cosmetic tattooists approached APAN to provide a professional and business platform for strategic and comprehensive representation of the needs of cosmetic tattooists. While there are other bodies currently available, as an industry body APAN has a strong reputation for its prompt, efficient and comprehensive professional and business support systems and services and offers excellent value for money for its members.

We are delighted to announce that Cosmetic Tattooists can now gain membership with APAN as a speciality – APAN Gold (Cosmetic Tattoo) Member at the special introductory ANNUAL FEE of just $298. This fee applies only if you are just practicing as a cosmetic tattooist and will be available only until the end of October, 2014 at this special rate.

Each member will receive:

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12-month subscription to APJ Journal Members' Plus shopping discount membership 12 Strategic Alliance partners Discounted Medical Malpractice insurance Code of Ethics (Cosmetic Tattoo) Membership Certificate Membership Card Coaching Voucher valued at $280 Newsletter updates Access to expert advice or assistance, including Health Regulations, Anaesthetics, Consent forms or dealing with difficult clients, etc.

As an industry sector Cosmetic Tattooists also need an active voice to speak on our behalf on regulatory issues with the Government. APAN is very proactive in this regard and will represent our interests, having a strong connection and involvement with government bodies.

CONFERENCES APAN conducts three educational conferences a year in different States and will now be introducing a Cosmetic Tattoo educational program at some of these events to enable you to stay up-to-date with industry developments and education.

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SOCIAL MEDIA DISCUSSION GROUP

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If you are a cosmetic tattoo practitioner and would like to interact with other Cosmetic Tattooists please join us on Linkedin:

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http://www.linkedin.com/groups/ADVANCED-COSMETICTATTOO-6667643/about ㈵

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For further information on becoming a member you can contact APAN on Ph: 07 5593 0360 or Email: info@apanetwork.com

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Tattoo Ink Safety Warning for Cosmetic Tattooists ㄰ 㤵

If you are a cosmetic tattooist you may wish to take note of the following warning that was recently released by Dr Jeannette Young, Health Officer for the Queensland Department of Health.

If you are practising Cosmetic Tattooing in another State, it is also recommended that you become informed with these product warnings.

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The European Union (EU) has recalled nine tattoo ink products (listed in Table 1) since the beginning of 2014. Some of these products contain a chemical compound (phenylenediamines) and/or higher than permitted levels of trace metals or other chemical contaminants.

In Queensland, it is illegal for skin-colouration products such as tattoo

inks to contain phenylenediamines or to use such products. This includes products one to six that the European Union has recalled, and these products should be appropriately disposed of. While products seven to nine may be legal in Queensland, it is suggested that these products are not used as they may contain trace metals or other chemical contaminants.

IMPORTANCE OF CERTIFICATE OF ANALYSIS It is the responsibility of cosmetic tattoo premises to ensure that they request a product quality data sheet (certificate of analysis or an equivalent statement) when purchasing inks from suppliers or directly from manufacturers to confirm that the products are safe and legal for use in Queensland.

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Also, consumers who may be concerned about the health risks of tattoo inks should be encouraged to discuss their concerns with their doctor.

WHAT IS THE ISSUE? The EU RAPEX system, a rapid alert system for non-food dangerous products, has recalled particular tattoo ink products (refer to Table 1: Specifications of products recalled by EU RAPEX system).

Some of these products contain a chemical compound (phenylenediamines) and/or higher than permitted levels of trace metal or other chemical contaminants. The European authorities have classified the recall risk as 'serious', the highest of four risk levels. ㄰ 㤵 㜵

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In Queensland, it is illegal to obtain, supply, possess or use products containing phenylenediamines in preparations for skin colouration (cosmetic tattooing) unless authorised under the Health (Drugs and Poisons) Regulation 1996. Products one to six listed in Table 1 contain phenylenediamines and are illegal in Queensland. Any product should be disposed of by returning it to the supplier.

WHAT ARE THE RISKS? These inks may provoke a localised allergic reaction from the chemicals they contain and are considered hazardous chemicals.

There is no information on the long-term impacts from tattoos containing these inks. For further specific product information see Table 1.

Under the Public Health (Infection Control for Personal Appearance Services) Act 2003, there is a requirement for all businesses involving cosmetic tattooing to be registered with the local Council. The Public Health (Infection Control for Personal Appearance Services) Act 2003 sets out the requirements that proprietors or occupiers of premises registered under the Public Health (Infection Control for Personal Appearance Services) Act 2003 must observe. These include premises’ cleanliness and infection prevention and control measures for staff and equipment used.

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For further information in Queensland contact the relevant section of your local council or the public health unit in your area. Contact details for the public health units can be found at http://www.health.qld.gov.au/cho/default.asp

While products seven to nine may be legal in Queensland, they may present a risk to health as they may contain trace metals or other chemical contaminants. These products must also not be used in tattooing.

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The Need for ACCURATE ADVICE in a Constantly Changing World

by Mark Viney GETTING ADVICE Each of us in our day-to-day life and work come across problems and issues that confront us, and because they are outside our area of experience and knowledge we don't know what to do. If we are thinking clearly we will look for advice to help us solve our dilemma.

But where and to whom do we go to get the advice we need?

More and more people are using social media like Facebook for advice. There is any number of people ready and willing to give you their advice on the full range of issues. But how good is their advice?

Everyone on social media seems to have an opinion about anything and everything. It is the sharing of these opinions that drives social media. But advice has to be more than personal opinion. Even if the opinions of a group fully agree, it doesn't make that opinion necessarily good advice. Group dynamics dictate that we like hanging out with those who basically agree with our opinion. ㄰ 㤵 㜵

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requires a great deal of faith and trust by us in the giver of advice.

I'm reminded of something that happened to me in a previous job. I had sold a computer to a local builder. Some months later he brought it back saying it was broken and he wanted me to fix it under warranty. I asked him what the problem was and he said the computer had started running very slowly, and taking a long while to boot up. Then it stopped booting up at all and the screen said it couldn't find the hard drive. So I put it on the bench in front of him and opened up the computer. I removed the hard drive and noticed that it had some major dents in its metal body. I asked him what he had done to make these

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If I had an issue with my computer how good would the advice be that I get from my local butcher? Now my butcher may be a computer whizz and the advice I get from him may be excellent. But how do I know the quality of the advice I've been given? The issue I'm looking for advice on is outside my area of knowledge and experience, so I am not equipped to evaluate the quality of the advice I get on it. Taking wrong advice can be very costly, so taking advice

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FAIRWORK ADVICE

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I am not a fan of the so called Fairwork legislation and system. I personally believe it is the single biggest obstruction to job growth in the Small Business sector of the Australian economy. I have lost count of the number of Small Business owners I know who have downsized their business and got rid of all their staff rather than try and work under this system. That is jobs gone forever. APAN made a submission to the review of the system that occurred a couple of years back, suggesting some changes that would help with employment. The Small Business lobby did the same. None of what was suggested was taken on board or impacted the review. They concluded that everything was fine with the system.

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The biggest issue with the Fairwork legislation is that it is poorly written legislation. There are elements of it that are so confusing and cannot be interpreted legally until the High Court rules on the issue. That means we have to wait until the High Court decides what it means before we know how to apply it; and this involving legislation that impacts most of our lives everyday.

Now you can ring Fairwork to ask them what to do in a certain situation.

But they do not stand by their advice, and can later fine you for taking their advice if someone else disagrees with it. In fact, if four people phone them about the same issue they will more than likely get four different pieces of advice. This has caused major distrust issues in some businesses I know between the staff and the owner. The owner had got advice from Fairwork and followed it. The staff then contacted Fairwork and got different advice and thought the owner was trying to rip them off. marks. He said he had been talking to a friend about the problem of his slow computer and his friend said to open the computer and hit the hard drive with a hammer a few times and it would solve his problem.

It solved his slow computer problem alright, but ended up costing him a lot of money.

CORRECT ADVICE IN BUSINESS IS VERY IMPORTANT In business it is very important to make sure the advice we are taking is excellent. The implications financially, legally and emotionally of taking imperfect advice can be very devastating on our business, on us and even on our families.

If I need advice on insurance I will talk to my friends for their opinion it, but if I'm thinking clearly I will go to an insurance company I trust and ask them for the advice. If I am needing legal advice then I will want to go to a lawyer I can trust. If it is medical then obviously a doctor I trust.

Back in the ’80s and ’90s the Tax Office did not stand by their advice. I had a friend who had a business and was audited and the officer from the Tax Office told him his business accounts were not set up properly. He then went on to advise him on how to set them up. So following this advice my friend restructured his accounts. About six years later he was audited again, and because he had followed the advice and restructured his business, the Tax Office thought he had done this to hide money. So they charged him hundreds of thousands of dollars in back taxes and fines.

They did not care that he had followed their advice. They were not legally bound by it. Thankfully the law was changed in early 2000 to make the Tax Office legally accountable for their advice.

Until similar legislation is passed to make Fairwork legally accountable for their advice you can face similar problems. Just because you follow Fairwork advice in a matter doesn’t mean you are necessarily acting within Fairwork laws and safe from being prosecuted and fined.

Ridiculous, but sadly true.

THE KEY

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Do you see the key here? I find someone I trust who is an expert in the area I have need for advice in. Taking advice requires trust. What do they know on the subject? Is their knowledge up-to-date? What are the implications on them if they give me bad advice? This last point is very important. If the giver of advice will suffer with you if their advice is bad then they will be careful to make sure the advice they give is accurate. This basic concept is why most professions have regulations that impose penalties on bad advice. Normally this means that there is someone who will take on your case against the advice giver – an association, a government agency or the courts.

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ADVICE WITHOUT CONSEQUENCES = OPINION 㜵

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I like to define advice without consequences to the giver as simply their opinion. It might be excellent advice, but if it is not then you will suffer the consequences without any recourse to the giver of the advice. I like to switch this logic around. If there is a consequence to them then they will be careful with what they advise. And I believe careful experts give better advice.

WHAT CAN YOU DO? So what can you do to get advice you can trust? As a member of APAN you can ask specific questions via email about your obligations and rights under Fairwork and get a legal opinion in writing from Pointon Partners, APAN's legal Strategic Alliance Partner. This is one of their areas of expertise and they stand behind their legal opinion. If you need further help because of a Fairwork dispute then they will offer you a special APAN member's rate to work for you. ㄰

Remember the Fairwork legislation is very complex and cannot be easily understood. Even with an issue that seems straight forward it can have some not obvious things you need to make sure you do or else you will be in breach and open to be financial consequences. See the article from Pointon and Partners in this issue on page 118-119 as an example of this.

That is why at APAN Conferences around Australia we get Michael Bishop from Pointon Partners to speak on elements of Fairwork.

Don't miss him at the Hobart APAN Conference on October 12th.

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WHO TO TRUST? The issue of who to trust becomes important. There are many experts in any given field, but who do I trust? There are two groups of people we can easily trust. Those we know and those recommended to us by those we know. But what if we and the people we know don't know an expert in the field we need advice about? Then we need to get to know someone who knows all the experts we might need in our field of business.

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A TRUSTED FRIEND WHO KNOWS TRUSTED FRIENDS APAN was developed with this in mind. They provide advice on a huge range of areas in the Aesthetics industry and they refer their members to other trusted experts in other areas as they are needed.

So what are the consequences to APAN of giving bad advice? The first is reputation. It is not what you say about yourself that matters, but what others say about you. Reputation is very hard to get and very easy to lose – especially in this day of social media. Second, like any reputable organisation, APAN carries insurance to help if good advice turns sour.

GET WHAT YOU PAY FOR AND USE WHAT YOU GET I am constantly amazed that people pay hard-earnt money for APAN membership but do not go through their membership kit to see what benefits they have and what benefits they can access.

I remember a phone call I got from a APAN member who had decided not to renew her membership. I asked her why. She said she wasn't getting any benefit from her membership. So I asked her if she was using her Member Plus discount card, whether she had looked at saving money on her EFTPOS and whether she had approached any of APAN's Strategic Alliance Partners to see what they could do to help her. She said she didn't know about any of these things I was talking about. I said they had all been explained

and details given in her membership kit. She admitted that she had the membership kit sitting in a corner unopened. It had been there for the whole year she had been a member. So I had to agree with her that she wouldn't get any benefit from APAN membership – because to get benefit she needed to do something, starting with opening her membership kit and reading through what benefits it gave her.

So I encourage you to join APAN and enjoy the benefits in your business and personal life. But more importantly, in APAN you have someone who you can trust to give you excellent advice. And if it is not in their area of expertise then they will refer you to someone they trust to give you excellent advice.

Mark Viney has a wildly diverse work history prior to spending the past 20 years working with Associations and Networks in the Beauty and Aesthetics Industry. He currently fulfils a number of roles within APAN and his own company, Kharis Enterprises, where he has a passion to help individuals and businesses grow and be successful. He can be contacted on mark@kharis.com.

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BUSINESS NEWS

Business & Legislation, New Tools and Research Outcomes first night where there was extended trading and it seems to remain the strong trading day for retail,” says Cole.

“This is also because welfare cycle payments often fall on Thursdays. Every second week retailers put out discounts for pensioners,” he says.

“Retailers tend to target people leading into the weekend and consumers start thinking about the weekend: What are we doing Friday, Saturday night? Who are we having over for dinner?” says Cole.

Aussies more likely to open their wallets on Thursdays, study say The second Thursday evening of each month is the peak shopping time in Australia, making it the ideal time for advertisers to connect with consumers, according to a study by data specialists AdNear.

The June study tracked the location data of 300,000 mobile users in five cities – Melbourne, Sydney, Adelaide, Perth, Brisbane – to map grocery and general retail behaviour, identifying the makeup of different audience segments, gender breakdown and shopping preferences in terms of day and time.

The findings reveal that while women made up the majority of retail shoppers across the board (70%), males were near equals in grocery shopping (46%), with the exception of Adelaide where there were more male grocery shoppers than female.

Homemakers were found to make up the largest demographic across all States in both general and grocery retail, apart from Sydney, where professionals dominate shop floors. ㄰ 㤵 㜵

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Apart from Thursday's popularity, general retail shoppers in Melbourne and Sydney also like to visit stores on Sundays, with grocery shopper numbers found to dwindle in the last week of each month.

Malcolm Cole, director of external relations for the National Retail Association, said that the popularity of Thursdays is likely linked to a number of historical factors that largely influence an older demographic.

“Historically in some areas of the country it was the

However, Cole says society and consumer habits are now changing due to flexible work patterns and new retail hours. He says the past decade has seen an increase in shopping spend on Sundays and these changes will continue to spread consumer habits into the future.

Sole-trader registrations are on the up Government data reveals sole-trader registrations are on the rise in 2014, while private company registrations have slipped for the first time since 2008.

Sole-trader registrations made up 57% of all new businesses registered for the year ending May according to Australian Business Number statistics from business.gov.au, reports News Corp.

This figure is the highest in years, and is beaten only by 2007 when 58% of new ABN registrations were for sole traders.

Across the capitals, Sydney is leading in the sole-trader stakes with 1152 new registrations, trailed by Melbourne on 672.

On a State-by-State basis the gap is more in line with population, with NSW on 44,402 and Victoria sitting at 37,906.

While Western Australia is blitzing South Australia and the Northern Territory with State totals of 15,922, 8731 and 1170 new registrants respectively, there have been only 273 new sole-trader registrations in Perth, compared to 225 in Adelaide and 147 in Darwin.

Peter Strong, executive director of the Council of Small Business of Australia, said the rise in sole-traders could be linked to economic worries.

“It's a confidence thing; when people are so unconfident about the economy they will think more about running their own business,” says Strong.

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“Perhaps there are people who have been retrenched, but I think it's a confidence thing,” he says. “It could be the Budget, although small business in the main didn't have much to complain about.”

Federal Small Business Minister Bruce Billson told news.com.au the increase in soletrader registrations is linked to the change of government, while Opposition spokesperson Bernie Ripoll said he was concerned government cuts to small business programs could discourage start-ups.

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Five practical tips for coping with staff absenteeism

In addition, the changing your workroom seems to be making matters worse. When you're moving from one room to another the risk of crossinfection is so much higher.

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strategies to manage sick leave, and enhance employee wellbeing at work by promoting a healthy workplace environment.

While a great number of people do show up for work when they shouldn't, on any given work day in Australia 5% of the workforce will call in sick. Indeed, according to Direct Health Solutions, a consulting firm specialising in absence management, absenteeism accounts for 8.93 days per employee per year.

While it's unlawful to discipline an employee should you suspect them of faking sick leave, you can establish clear guidelines and write them into your employment contracts and workplace policies.

DHS defines absenteeism as all unplanned absences, including sick leave, workers' compensation leave and compassionate and carer's leave. It costs Australian businesses more than $1 billion every month.

As part of the induction process, ensure all your employees understand the appropriate use of personal/carer's leave and the consequences of abusing this entitlement.

Of course, the ability to throw a sickie is enshrined in Australia's workplace law. Under the National Employment Standards, employees are entitled to 10 days of paid personal/carer's leave each year.

In terms of process, insist that your employees telephone you or their manager directly when they are unable to come to work, rather than allowing them to send an email. Also ask them to provide a medical certificate upon their return to work if the absence is for three or more days.

As absenteeism affects your bottom line, it's important to adopt proven

Beauty Industry leads in Social Media The annual Yellow Social Media Report conducted by Sensis reports beauticians and hairdressers are leading the way in social media marketing.

Sound policies

It's also good practice for you or your managers to check-in with the employee on their return to work, even if it's only after one day's absence. A direct, one-to-one conversation, asking them how they are feeling often works wonders. Not only does it show that you are genuinely concerned for their wellbeing, but it also helps to stem fake leave. medium-sized businesses that have embraced social media are more likely to report better performance and see increased sales and profitability.”

The survey also shows around 58% of Internet users are aged between 50-64, and a third of those online also use social media.

More social media user findings include:

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One-third of users leverage social media to find out more about businesses, 28% research products Two-thirds of social media product searches result in purchases Half of users look for product information and advice 61% look for discounts, 51% look for giveaways, 40% look for coupons Two-thirds of users look for reviews online

The survey participants included 800 Australians aged above 14 and 1950 Australian businesses. Threefifths of small and medium-sized businesses in the cultural, recreational and personal services sector use social media as a part of their marketing mix. This compares to the 37% across all sectors.

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As an image-driven industry, it is natural for us to be present on social media, but four in five small businesses are blindly doing this without strategy or tracking plans. The survey found that only 24% actually have a social media plan in place.

Meanwhile, APAN believes that these figures do not capture the calibre of client that business should be targeting and warns of the dangers of being known as “a place to get a bargain”. They strongly advocate and can demonstrate the success of added value as a proven win-win strategy both for the consumer and the business.

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“There's a recognition in this sector of the advantage of social media.

However, the research indicates many small and medium-sized enterprises are missing opportunities to engage with customers and drive business growth because they are not planning,” said Kelly Brough, chief digital officer at Sensis.

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Many of these people will be employed and will reasonably take personal leave until they get better. Many others will soldier on, infecting others at work. As you can imagine, the cost to workplace productivity is significant.

At the same time, when one of your employees is genuinely ill you want to ensure that they take time off to get better.

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With the flu season upon us, it's worth considering that about 15% of Australian adults will be infected by the flu this year.

Yet just because your employees are given the right to take 10 days' sick leave, as a business owner or manager you don't have to tolerate the abuse of this entitlement.

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A social media plan and strategic tracking is essential if your business is investing marketing dollars into these platforms. “Social media is increasingly driving consumer habits. Significantly, small and

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Recently launching the new Corporate Plus Membership, APAN is now offering a sophisticated service with proven mobile tools to help businesses grow and prosper. If you require further information please contact APAN on Ph 07 5593 0360.

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Warning signs an employee is about to resign Have you ever been in a situation where you've been taken by complete surprise when one of your employees hands in their resignation?

The panic of how easily you can find a replacement and ensure their workload will still get fulfilled can kick in pretty quickly! Worse still if they're one of your superstar employees and you had big hopes for their future in your business.

This probably happens more often than most businesses would like and begs the question how well do you really know your team? Paying a little extra attention to what's going on in your employees' world both professionally and personally can help you to proactively identify employees that are a flight-risk. This will then allow you to put in place plans and measures to ensure they don't take off any time soon.

Disenfranchised employees are often those at the greatest risk of leaving your business in the short-term. Employees who are not inspired, engaged or don't feel adequately challenged in their roles can often lack the motivation and desire to stay on, and may have already started speaking to recruiters and jumping on to Seek to see what else is out there for them.

This may not be obvious in their day-to-day work and they might still be delivering results; however, look beyond the professional aspects of their role and see if there are any personal signs that give away their disengagement. If they suddenly stop attending things like a social event that you may be inviting the staff to or no longer put their hand up to be involved in extra projects or work-related extra-curricular activities, this may be a tell-tale sign that their engagement levels and loyalty to your business is starting to waver. Similarly, if all they talk about is non-work-related stuff and they no longer show as much Owners of small and medium-sized businesses are likely to defer salary payments to themselves or bring forward payments in order to avoid the Government's proposed 2% debt tax on high-income earners, reports Fairfax.

The Government confirmed its temporary “debt levy” on those who earn more than $180,000 a year in this year’s Budget. The tax will hit the top income-tax bracket at a rate of 2%, a move that is expected to affect 650,000 Australian taxpayers. ㄰ 㤵

The changes came into effect from July 1 and the Government expects to raise $3.1 billion over a four-year period. In his Budget speech, Treasurer Joe Hockey said everyone needs to pitch-in in order to bring the Budget back to surplus.

Another effective way to help catch on to employees that are a flight risk is to have regular career conversations with them with a more personal touch that includes their aspirations both professionally as well as personally. Note: a lot can happen in a year and conversations of this nature shouldn't be a once-a-year occurrence at performance-review time. Also, let them in on your plans for their future within your business too this can be a great motivator and the reason they need to stay.

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This will also allow you to be aware of anything going on in your employees' personal lives that might impact on their work and career plans so that you can accommodate for their changing circumstances where possible in order to retain them for the future success of your business.

The beauty of a small business environment, due to the lack of red-tape and bureaucracy compared to larger/corporate organisations, is that you can often give your employees more leeway to effectively manage their personal situations and ensure they stay as part of your team. Things like career breaks for travel, possibility of part-time work to accommodate for changes in family circumstances or allowing for study are all considerations worth thinking about if you're keen to hold on to your talent.

Having said all of this, we're of course aware of the fact that employees will come and go. However, if you're keen to hold on to your talent, then you need to be proactive in assuring their loyalty and that they have no reason to leave. Understanding them on a more personal level within a professional context will definitely help you do this. So rather than having career conversations that are all work, work, work, try introducing a more personal angle and discuss their personal goals too to really get to know them.

Janelle McKenzie and Abiramie Sathiamoorthy are the founders of HR firm E&I People Solutions.

“What they [small business owners] would probably be doing is actually bringing that income forward or also deferring tax deductions because the levy comes in on July 1,” he says. “Usually in other years the inclination is to defer the income and bring incentives forward.”

Cunningham says because of the changes in the Federal Budget, the tax incentives this year are effectively reversed.

“So you might have an incentive to bring the income forward to be taxed at the lower rate, rather than the higher rate or to get the tax deductions next year rather than this year,” he says.

Cunningham says examples of differing expenses could be revaluing stock, delaying writing off bad debts until after June 30, or considering giving gifts to recipients in the new financial year.

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“Tonight we are asking higher-income earners to help repair the Budget,” he said. “It is only fair that everyone makes a contribution.”

According to Cunningham, some business owners will be tempted to consider salary packaging or arranging for their income to be moved into a company structure. However, he says business owners need to be careful.

Lance Cunningham, national tax director at BDO Accounting, said that financial-planning strategies to reduce assessable income will be attractive to business owners affected by the debt levy.

“People need to be getting the proper advice. This sort of thing can sound very attractive up front, but if you don't do it the right way or for the right reasons you can get stuck,” he says.

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passion for their role and what's going on in the business, this can be another indication that they're no longer as engaged in their work.

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7 Proven Ways To Create Enduring Relationships With Your Clients And Boost Your Bottom Line

By Julie Hyne In any service-based industry it has never been so important to create enduring relationships with your clients than now, especially if you want to maintain a sustainable business.

Did you realise just a 2% increase in your client retention is equivalent to decreasing your costs by 10%, and by reducing your customer defection rate by 5% you can increase your profitability by 25-125%?

These figures are amazing and it can all be achieved by simply looking at the relationships you create and how you maintain them.

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An enduring relationship is one that will last over time through hardship and still be good. I'm sure you have all faced hardship in your businesses. For me, I survived the global financial crisis, a natural disaster that completely destroyed my salon's appearance a week before Christmas, and then a building extension that reduced my salon treatment rooms by over half and deprived us of water and amenities for two weeks. I was beside myself with how clients would react to these events. Would I keep them or would they walk? The success of my business was reliant on their decision.

I know it's hard being a salon owner, and therefore you need all the arsenal you can get your hands on to stay ahead of the game. The good news is that it doesn't have to cost a fortune. The recipe for winning clients all starts the moment they meet you for the first time.

It's called creating a first impression. If you don't know the statistics, Albert Mehrabian (an American social psychologist) noted in a famous study that the impression you make on others is made up of ! 55% what you see ! 38% what you hear ! 7 % what you say

In image management, this can be interpreted as Your Appearance + Your Actions + Your Attitude = Your Image.

Defining or mastering your image has four important components that you need master: 1. Credibility: Credibility is established in how you present yourself, the conversations you have with others, your knowledge on topics of relevance, your level of competency and whether another person can feel like you can be trusted.

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2. Likeability: How much like them are you? Are you friendly and approachable?

3. Personal attractiveness: Are you making the most of your physical appearance, is your grooming impeccable, your sense of fit and proportion right, and the level of appropriateness to the situation regarding your code of dress?

4. Confidence: What does your body language say about you, is your posture engaging and energising or does it tell others that you are bored, tired, or fearful and unsure?

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You might think this isn't important, but being able to create rapport quickly with people means they will like you, trust you and want to continue the relationship with you readily and easily. After all, would you ever want to do business with someone whom you find unpleasant, brings you feelings of discomfort or who grates on your nerves? No, you wouldn't.

You also wouldn't want to return to a business if one of the staff caused you anger, disappointment, embarrassment, or was rude and disrespectful.

People generally want to be liked and want to like in return. These are your clients, and at the end of the day they want to experience positive connections with salons that bring out good feelings, as well as deliver the results they might be attending for too.

Business is tough enough, with rising expenses, increased competition and advanced technology that requires consistent training to stay cutting edge, so isn't it nice to know that you can control one element of your business easily if you put your mind to it?

Here's another statistic that's interesting: In the world of perception versus reality, of the 71% of customers that leave because of bad customer experience, business owners think that 48% of these clients have left because of price. In fact, only 25% have left because of price. The remaining clients have left because they don't like the business or the people that work there.

Could you accept that a client has left because they didn't like you or your salon, or does it make you feel more comfortable to blame it on price?

That's a million dollar question for me and it should be for you too. If you are delivering the right combination of value for money with product and service, have your staff trained in the essential soft skills needed to build rapport and create powerful impressions that last and affect quality sales and referrals, then you have the secret to success.

You can't afford to lose clients! So what are the top seven strategies that are proven over time that will help you achieve sustainability, success and boost your profits practically overnight. ㄰ 㤵

1. Remember your client's name when you speak to them. Speaking their name is very powerful in the business of impression management.

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2. Be an active listener to your client. What I mean by that is minimise any external and internal distractions and think about how you would like to be listened to. Focus solely on what they are saying and repeat important things so they know you are paying attention.

3. Ask questions, lots of them, be interested in your client, and use a

combination of open and closed questions to drill down to why your client is in your salon with you. Understanding personality style can really help here so that you can be approaching the subject in the most appropriate way. (This is one of the key features of the Business4Beauty training program) 4. Treat every client as a VIP. You can't judge a book by its cover when it comes to client potential. They expect to see you as the professional, but you won't know anything about their background, disposable income capability, or how much they might want to spend with you, in time and money, so try not to judge. I have had that happen many times to me. One of my clients used to come in straight from the horse paddocks where she had been collecting manure, but goodness was she a great client! You just never know.

5. Never interrupt or talk over a client, you might miss something really important that can give you the nuggets to work your charm and expertise towards securing a treatment series or a fabulous retail sale.

6. Always employ a positive can-do attitude. Clients can pick up on your mood and whether you feel inconvenienced or annoyed that you have been interrupted from something that probably wasn't productive to the salon’s business anyway.

7. Be friendly and most of all sincere. Rudeness and being aloof is simply not to be tolerated in any salon. You are never too good to not communicate with respect, manners and decorum.

Salon Etiquette and Image are topics that are close to my heart. I saw what can happen when these principles were not adhered to, and know how well they can turn your business around too. Even if you prevent one client from doing business with your competition, that's money saved that goes straight to your bottom line!

Oh, and if you want to know if I kept my clients? Yes I did, because I employed exactly the strategies I have now shared with you. I found that when my clients felt part of the business they became the business, and that's what kept things going, even when adversity was ever present!

Julie Hyne is the founder of Business4Beauty and the author of Invaluable : What every salon owner wanting success needs to know. www.business4beauty.com

Register for the free video series on how to attract more loyal clients and make more money here www.business4beauty.com/video-series/ Phone: 043 3114 841

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Once again I felt the pull to travel and this time I came to Australia in 1980. However, I returned to South Africa, to Zimbabwe, from 1980 to 1981 to teach in a couple of colleges there – one was a CIBTAC college and the other was a government college equivalent to TAFE as part of the Australian aid scheme to Zimbabwe after the civil war.

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I then returned to Australia to open my own college – Cleopatra's Needle in 1982. I started with two students and I have since evolved to the next generation, with recently having taught the child of one of my original students!

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In 1997 I bought the Natural Skincare College and amalgamated the two colleges that became the Natural Skincare College.

Since my return in Australia I became involved with all the beauty therapy associations and held positions on their boards and committees from Chairperson to Education Officer. I was also involved in setting up government-accredited courses in Beauty Therapy. This marked the beginning of Australia establishing nationally recognised, government-approved qualifications. and as we all know, this was the beginning of Australia gaining a more recognised level of training standards.

Member Profile The members of APAN are not only professionals, but also ordinary human beings who face daily the challenges of juggling personal and professional life. In each issue of APJ we profile a member and uncover their views and how their experiences have shaped their personal journey into their profession.

In this issue we speak to BEVERLEY GREENWOOD, an educator at the Natural Skincare College in Doncaster, Victoria. She has an amazing career life that spans 47 years and across three continents. In this article Beverley shares with us some of the highlights of her career and her views on what she considers important in the profession today.

APJ Q1: Beverley, you have quite a long-standing position in the aesthetics industry and I believe you have also held some leadership positions. Tell us how you got started and some of the highlights of your career?

Beverley: I started in 1967 by training as a beautician in London as it

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was defined then. I was most fortunate to go to a wonderful college that was amazingly strict but incredibly knowledgeable during that period. After graduating I worked in a clinic for a 12-month period, but I wanted to travel so I moved from London to France. I gained a position as a private beauty therapist for a French family and I lived in France for a whole year travelling with them to their various homes in a little village just outside Palace of Versailles, in the centre of France at Clermont-Ferrand and Royat, in the mountains near Grenoble and in Saint-Jean-Cap-Ferrat in the south of France. It was a wonderful experience as I was able to expand on my school French and also learnt French cooking as I travelled with their maid and their chef.

From there I went back to my roots in Africa for a couple of years and I started my first college in South Africa in 1971 until 1972 and then went back to England. I worked in Harrods all during the ’70s and had such fun.

APJ Q2: What is your current position and what are you the most passionate about?

Beverley: In 2009 I decided that I would give it all away as I could not cope with the government compliance paperwork, and as a consequence I accepted a position with Marjorie Milner College as Head of Beauty. My passion has always been, and still is, to ensure that my students are skilled and employable therapists. That they go out into the workforce as qualified beauty therapists with skills and confidence to help their clients be the most beautiful they can be, both inside and out. There are so many broken people who don't think that they are beautiful, but there is beauty in every human being, they just need to discover it. My job is to first ensure that all my students believe in their own beauty and then learn how to encourage and instil that same sense of beauty in their clients, both through their services and through the manner in which they interact with them.

APJ Q3: In your experience what aspect of the industry would you like to see improved and why?

Beverley: I really believe it is important that we tell our clients the truth! Today's clients value honesty and seek expert advice and being told truthfully exactly what our services can achieve for them. As therapists we can achieve a certain level of improvement from our services within our salons and clinics, but to achieve long-lasting skin improvement and results our clients need to also be guided and educated to correctly take care of their skin as a way of life. They also need to understand that you cannot instantly fix something that they have created over a lifetime. They must be willing to co-operate with you in skincare, diet and lifestyle issues.

APJ Q4: Name four most significant consumer changes that you believe the aesthetics industry has experienced since the global economic downturn that businesses need to take note of?

Beverley: With advancement of technologies and innovative

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formulations, more than ever before I believe that today's consumer is looking for a higher level of excellence in treatment outcomes from therapists if they are to continue to invest in their services.

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They also seek value for money. This does not necessarily mean heavy discounting as much as added value. There are too many cheap options out there, so to keep your clients coming back they must

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Mobile Marketing is themost powerful media ever invented – New York Times

believe that what you are offering is not just exceptional service, but also exceptional value. Today's consumer is also seeking products that actually perform and offer multi-functional benefits.

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We must never forget the anti-stress component of our services. More and more clients value a treatment environment that also offers them excellent relaxation benefits, as they are more stressed than ever before.

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APJ Q5: Throughout your career you must have some amazing experiences, share with us an experience that made all your hard work worthwhile?

Beverley: I have had the most wonderful students over the years. I have had many broken people as students and I have been fortunate to be able to help them realise that their life is worthwhile and that they have something valuable to offer the world. It is not just a Diploma of Beauty Therapy that they gain, but for some, more importantly, it may also be a way out of terrible circumstances. This is a ticket to freedom. I love being able to empower people; to show them that they are valuable and beautiful individuals who can dream and achieve in their life.

APJ Q6: How do you see the future evolving in this beauty/aesthetics industry in terms of advances and specialisation?

Beverley: I believe that there will still be a place for therapists who are highly skilled at performing basic, grooming services – removing hair and nail services, but I do believe that the profession is seriously advancing and growing in the area of skin therapies. There is now a higher level of science needed to underpin advanced treatments for those who wish to move into this area of specialisation.

We now also need to gain a better understanding of the biology of ageing. We are experiencing a growing ageing population as Baby Boomers move into their senior years. I encourage every student therapist to visit a nursing home to observe the skin at the end of one's life – it is a fragile, paper-thin covering.

Most of these individuals have probably never undergone microdermabrasion treatments or skin peeling, yet their skin ends up fine and fragile.

We need to remember that when we as skin therapists think that we can slash and burn the skin to make it better, especially when we are trying to achieve this with a limited understanding of the skin, as this can lead to long-term damage rather than benefit. We need to remember that cellular senescence* can happen, so our treatments should not contribute to this. It is therefore important that we ensure that we also educate our clients on other levels that will support their skin health areas, such as nutrition and lifestyle, so that the cells remain healthy and strong until the very end. * Editor's Note: For those who do not understand the term cellular senescence, here is a brief definition: “Cells continually experience stress and damage from exogenous and endogenous sources, and their responses range from complete recovery to cell death. Proliferating cells can initiate an additional response by adopting a state of permanent cell-cycle arrest that is termed cellular senescence. Understanding the causes and consequences of cellular senescence has provided novel insights into how cells react to stress, especially genotoxic stress, and how this cellular response can affect complex organismal processes such as the development of cancer and ageing.” ㄰ 㤵 㜵

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APJ Q7. Why did you join APAN and where do you believe you have gained the most benefit?

Beverley: I joined APAN after looking at the structure and the content of their APJ Journal, which I identified as professional and unbiased. I have been a Chairperson and Education Officer of a couple of Australian Associations.

Unfortunately ego constantly reared its ugly head and so I made the decision to withdraw from any involvement or association with them. On the other hand, APAN, both as a professional body and a networking group, is professional, informative and their conferences are very well run. The journal is outstanding and I am constantly using their articles for my students to keep them up-to date with the reality of the profession they are entering.

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* For design and submission of App to Apple and Google stores. Does not include monthly hosting and maintenance fees.

To discuss your Business App or for further information contact Kharis Enterprises M: 0412 177 423 | E: apps@kharis.com

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THE ROLE OF SUBSTANCE P IN SKIN Substance P is a neuropeptide produced in the gut, brain and skin and plays a major role in skin conditions. Altered gut microbiota promotes release of substance P in both the gut and the skin. Gut microbiota influences lipids and tissue fatty acid profiles and may influence sebum production as well as the fatty acid composition of sebum, as found in a recent study from Russia where 54% of acne patients have significant alterations to their gut flora, and a further study performed in China involving patients with seborrheic dermatitis also noted distributions in the normal gut flora.

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REFLECTING UPON ANCIENT KNOWLEDGE CONFIRMS MODERN RESEARCH

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Hippocrates said that all diseases begin in the gut, and since the discovery and use of the microscope in the 17th Century we know that we host trillions of micro-organisms, mostly in the form of bacteria indwelling the “barrier organs”, skin, gut and airways.

As Dr Natasha Campbell McBride states, when we look at the digestive system we have to look at what lives there and what takes care of it. The digestive system is our second brain and the cranial brain and the digestive brain are in constant communication with one another. Our immune modulation system is in the digestive system and 85% of all our immunity is lined in the gut wall. Appropriate digestion and absorption cannot happen without gut flora.

SKIN HEALTH – The Whole Body Approach Within the Scope of Beauty Therapy

By Lynette Rouse BHSc TAKING A CLOSER LOOK AT THE LINK BETWEEN THE DIGESTIVE SYSTEM, THE LIVER AND THE SKIN It’s some 70 years since John H Stokes and Donald M. Pillsbury first proposed a gastrointestinal mechanism for the overlap between depression, anxiety and skin conditions such as acne. Stokes and Pillsbury hypothesised that emotional states might alter the normal intestinal microflora, increase intestinal permeability and contribute to systemic inflammation. Stokes and Pillsbury knew that changes in the microbial flora promote local and systemic inflammation that can manifest in the skin. Today it is undeniably recognised in the medical community and acknowledged by many dermatologists that the gut issues and skin problems frequently occur together.

If we look a bit closer at how our digestive system works it begins to make a lot of sense. Among other functions, our digestive system is the main place where we absorb nutrients from our foods that can benefit the skin, as well as the main place where we dispel toxins through elimination. If the digestive system isn't working optimally, breakouts, eczema, redness and dull skin can ensue. A digestive system that struggles to eliminate toxins effectively will source other organ support to assist the toxin-elimination process. ㄰ 㤵 㜵

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Our skin, being the largest organ in the body, will show the outward signs of inward issues and often these signs show as symptoms of acne, rosacea and dermatitis.

Evidence suggests that increased intestinal permeability is an issue for a significant number of acne patients, and recent reports have indicated that small intestine bacterial overgrowth (SIBO), a condition involving inappropriate growth of bacteria in the small intestine, is 10 times more prevalent in people with acne rosacea than in healthy controls.

Our gut flora produce the digestive enzymes that the body requires.

They produce substances that actively transport vitamins and mineral and other nutrients through the gut lining. Without the full functioning of the gut flora you cannot assimilate minerals, and then for these minerals to cross the gut lining they need to be transported by organic acid transports into the blood system. If we have poor-functioning gut flora this will not happen.

VITAMIN PRODUCTION IS SYNTHESISED IN THE GUT FLORA The microbiota of the human colon is known to produce vitamin K (menaquinones) and most of the water-soluble vitamins of group B, including biotin, nicotinic acid, folates, riboflavin, thiamin, pyridoxine, panthotenic acid and cobalamin (B12). In Scandinavia scientists have now realised that 90% of all cells and all genetic material in your body is in the gut flora. The whole genetic information of the microbial community (microbiome) of the human distal gut revealed a variety of COGs (Clustered Orthologous Groups) which are involved in the synthesis of several essential vitamins.

Our bodies were created with the ability to produce enough vitamins for our body, however, when we lose our beneficial gut flora we lose our essential vitamins, and the visible signs of this appear on the skin.

The extra cellular matrix is compromised, cell-to-cell communication is compromised and the results are what skin practitioners are then endeavouring to rectify.

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When our gut flora is deficient then our immunity is compromised.

Th1 and Th2 get out of balance and then we see allergies appearing.

The gut flora can be damaged by many things including:

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Antibiotics The contraceptive pill Stress Poor diet Infections Certain medication

THE LINK BETWEEN THE DIGESTIVE SYSTEM, THE LIVER AND THE SKIN The liver has three detoxification systems with two more commonly recognised as the major detoxification pathways. According to the Chinese the liver is the grandfather organ because it receives blood from the colon, spleen and pancreas, and also gets about 40% of its blood supply that it needs to be a healthy liver from the heart. The rest comes from the hepitac portal system, which is a portal vein. This portal vein transports blood and other things in the blood from one capillary bed to another. The small intestine is one of those areas with little tiny capillary branches – their role is to bring nutrients through the veins to capillary beds that feed into the liver, which is where some of the liver's blood supply comes from. Sometimes waste substances that have been able to pass through the digestive system will end up in the liver.

Then there is the blood supply received from the spleen, the pancreas, and the colon that is also full of toxins. When the liver detoxification system is overloaded it spills over into the bloodstream and then we end up with unwanted particles in our blood circulation. As a result, the body then starts to seek another way of elimination and we will see visible signs of this in our lymph and skin. The rectification process begins in the gut and with the gut flora.

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RECTIFYING GUT FLORA AND NUTRIENT DEFICIENCIES TO SUPPORT ANTI-AGEING AND SKIN WELLNESS

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The main function of our skin is to act as a physical, chemical and antimicrobial defence system. Both stress and gut inflammation can impair the integrity and protective function of the epidermal barrier.

This in turn leads to a decrease in antimicrobial peptides produced in the skin, and an increase in the severity of infection and inflammation in the skin.

Skin nutrition starts in the digestive system and assisting the

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As a result a once supporting immune system is now not able to function in a healthy capacity and the result is all of a sudden where a person may have never had an allergy before they now show symptoms of allergic issues to pollen, or food or makeup products.

The gut flora has many functions. It protects, defends and eliminates. Gut flora provide protection from harmful micro-organisms consumed by food and drink, they produce every antibiotic known and every anti-viral substance known and every anti-fungal substance known, they do not allow eggs or worms to hatch, they control various parasites that come from food and they have the ability to take hold of these substances. If they cannot detoxify them then they have the ability to take them out of the system.

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improvement of this system can be as simple as stocking a product that is rich in both pre and probiotics and proline-rich peptides (PRPs) and many other immune properties. One of the most well researched and documented nutritional foods is colostrum, which is also endorsed by the Australian Adult Stem Cell Foundation.

Oral probiotics have been shown to decrease lipopolysaccharide, improve intestinal barrier function and reduce inflammation. The first formal case report series on the value of using Lactobacilli to treat skin conditions was published in 1961 by Robert Siver. He followed 300 patients who were given a commercially available probiotic and found that 80 per cent of those with acne had some clinical improvement. More recent studies involving 56 patients with acne showed that the consumption of Lactobacillus fermented dairy beverage improved clinical aspects of acne over a 12-week period.

Oral probiotics can also regulate the release of pro-inflammatory cytokines within the skin.

There are a number of ways to improve the digestive system, which in turn improves skin health. Digestive enzymes promote efficient absorption.

Eating whole foods, plant-based diets including dandelion greens, are important for our skin. Moving our bodies every day with exercise has now been proven through a recent study at Canada's McMaster University to make skin look decades younger.

The link between the gut, the liver and the skin is of great value to the skin health/beauty therapist. Highlights of this topic will be covered in lectures and workshops at future industry events. However, in this document my endeavour is to emphasise the importance of viewing the skin from the whole-body perspective.

The advancement for beauty therapists today is rapid, with higher education opportunities that give you scope to view the skin from the whole-body perspective. Together with advanced knowledge and diagnostic tools such as the Bio Profiler, you can review the nutritional status of the body, leading you to better assess your therapy pathways for your clients. This will also allow you to further assist the body and offer solutions that address skin health from a whole-body perspective that ultimately provides advantages to both you and your clients.

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Dandelion Benefits for Skin and Body

By Tina Viney When working with the skin, an area you should also consider is ways to support the internal cleansing of the blood, not just vibrant and healthy skin, but also important to overall body wellness.

As a child I grew up with a mother who knew botany very well. She would go out in grassy parklands and teach me how to differentiate dandelion leaves from weeds. Steamed with a little lemon and salt they tasted quite delicious, even though a little bitter. I don't know what is was about dandelions, but I always felt they settled, my stomach and if I tended to have a little fluid retention dandelion leaf salad would always do the trick as an effective diuretic. It is only in recent years when I studied aromatherapy and herbalism that I gained a better understanding of the therapeutic benefits of dandelion.

Although the name “dandelion” may seem rather unfamiliar, most of us have come across this herb and ignored it, considering it just another weed. But the fact remains that this herb can do miracles for our health! Gaining knowledge on this amazing plant may also prove beneficial for those who wish to offer dietary recommendations to support skin health and wellness. Here are some of the skin, hair and health benefits of dandelion.

plant also bears golden yellow flowers that rise straight from the roots at the end of the hollow stalks. These flowers bloom in late spring to early autumn. More than food, dandelion is used as an ornamental plant for the purpose of decoration.

However, dandelion is highly nutritious with almost all the parts of the plant, including leaves, flower tops and root, providing several health benefits. The leafy portions of the plant are known as dandelions greens, which are considered a nutritious vegetable. They are used in several recipes, green salads and smoothies being the most common.

Dandelion root has medicinal properties and is used for the drying and grinding of coffee. Fresh dandelion leaves as well as dried herbs are available in health-food markets. This herb is also available in the form of dandelion tea, capsules and tinctures. Apart from its culinary uses, it is beneficial in the treatment of several medical conditions.

HOW IS DANDELION BENEFICIAL FOR SKIN AND BODY? As a vegetable dandelion leaf (Taraxacum officinale) offers a number of benefits for the liver and gallbladder. It is an effective natural

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So what is Dandelion? Dandelion is a flowering plant belonging to the Asteraceae family. It is mostly found scattered in lawns, meadows, gardens and even on pavements. It has its origin in Central Asian regions and grows naturally in temperate and semi-tropical regions. It is a hardy plant with long taproots and long, dark-green leaves that rise directly from the ground, radiating in all directions. It is known by strange names such as priest's crown, monk's head, Irish daisy and even lion's tooth.

On the other hand, dandelion root is fleshy and dark brown in colour with white pulp inside. This is the bitter milky latex, which is also found in the stems and leaves but more concentrated in the root. This

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diuretic and is commonly used to help remove excess water and toxins from the body. It does this by helping to promote bile excretion from the liver so that the body can more efficiently process foods and liquids, while also purging harmful toxins. In addition, dandelion improves bile flow, making it possible for the body to better metabolise fat, which helps optimise the body's cholesterol levels.

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Dandelion leaf is also effective at stimulating a sluggish gallbladder, which is responsible for storing and excreting bile as the body needs it. This natural herb is effective at promoting blood purity, which helps reduce the burden placed on the liver to filter out toxins. By helping to purify the blood, dandelion leaf allows the liver to more effectively perform its function.

BENEFICIAL NUTRIENTS IN DANDELION The benefits of dandelion leaf are due to the wonderful array of nutrients. These include:

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A natural source of minerals such as calcium, potassium, phosphorus, zinc, iron and magnesium Provides the Vitamins A, B-complex, C and D Acts as a blood-purifying agent A mild laxative for constipation symptoms Contains the antioxidant luteolin Stimulates urinary function to help flush out toxins (diuretic) Promotes optimal digestive function Supports normal bile production (cholagogue)

Dandelion Leaf also serves to protect the liver from damage. Many people use the herb to cleanse their liver after drinking excess amounts of alcohol or after eating unhealthful food. As a matter of fact, if you are taking prescription drugs such as antibiotics, Dandelion Leaf may flush them out of your bloodstream at a faster than normal rate.

Therefore, you should be aware of any potential conflicts or contraindications between this herbal ingredient and medications.

Let's look at some of these: Organic Dandelion Leaf Contraindications

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Consuming it may increase side effects of bipolar medications such as Lithium.

It may interfere with the absorption of a class of antibiotics known as quinolones.

Some individuals develop allergies to the leaf and therefore should not ingest any part of it.

People with endocrine impairment should use caution while taking it, as it may increase urinary function.

Dandelion leaf also helps stimulate a sluggish digestive system and this aids the body in removing toxins and other waste. As a result, the liver does not have to work as hard to remove toxins that remain in the body.

Additionally dandelion leaf also helps maintain normal blood sugar levels. This particular benefit aids the liver so it doesn't have to filter out excess glucose in the blood, a factor that can be very harmful to overall health. Inulin (a special sugar found in dandelion leaf) also promotes the growth of healthy bacteria (natural intestinal flora) which in turn serves to discourage the growth of harmful bacteria.

By reducing the amount of harmful bacteria in the body the liver can focus on the process of toxin removal. Although usually regarded as an herbal supplement, dandelion root is a registered drug in some countries such as Canada, so the flower is obviously well regarded in various cultures for its traditional healing properties. In Australia, however, dandelion root can be purchased in health stores and makes quite a taste drink.

BENEFITS IN WEIGHTLOSS

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Our urine comprises of nearly 4% fat. By promoting frequent urination, dandelion aids in the removal of water and fats from the body. Thus, it promotes the loss of water weight without any sideeffects. Moreover, like most leafy greens, dandelions are low in calories. They are sometimes even used as sweeteners as they do not contain unhealthy sugars.

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NUTRITIONAL VALUE OF DANDELION Dandelion is among the top four green vegetables in terms of its nutritional value. Besides being the richest green vegetable source of beta-carotene, it is loaded with minerals like iron, magnesium, potassium, calcium and phosphorus. The in-depth nutritional profile of dandelion is explained in the table given on the next page.

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WHAT ARE THE SKIN BENEFITS OF DANDELION?

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The rich plethora of nutrients in dandelion helps in maintaining skin health and preventing skin problems, thus, incorporating dandelion in one's diet can provide various benefits to the skin.

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Here are some recommendations: 1. Treatment of Acne: As stated earlier, dandelion juice is a great detoxifier, diuretic and antioxidant. These properties make it effective for the treatment of acne. This disorder is caused due to hormonal imbalance and mostly occurs during teens when the body undergoes physiological and hormonal changes. This leads to the accumulation of toxic substances which as we know tend to come out through the sweat glands or sebaceous glands on the skin and when mixed with dead skin, block the pores and cause acne. Microbial infections in the affected area further aggravate this condition.

Dandelion juice regulates the secretion of hormones and widens the pores, thus facilitating the removal of toxins through sweating and urination. Dandelion sap can be applied topically on acne to inhibit microbial infection. Vitamin C in it speeds up the healing process, thus reducing the visibility of scars and red inflammation that often accompanies acne. Dandelion tea can also be consumed to prevent acne. All you need to do is steep 1 to 2 teaspoons of dandelion root or leaves in a cup of water. This will rid your body of toxins that cause acne.

2. Treatment of Skin Disorders: Dandelion sap, known as dandelion milk is effective in treating skin diseases caused by microbial and fungal infections. This is because dandelion sap is highly alkaline in nature and exhibits powerful germicidal, fungicidal and insecticidal properties. It can be used for the treatment of itchiness, eczema, warts, athlete's foot, ringworm and other similar conditions without any side effects.

However, you need to be careful while using it, so as to avoid any contact with the eyes.

3. Treatment of Burns and Stings: The inside portion of dandelion flower stems can be used as a s mootheni ng agent for the treatment of burns and stings such as nettle allergy or bug bites, which are quite painful. The leaves and roots of this plant have been used in Chinese medicine to treat poison ivy, sunburns and hives.

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4. Anti-ageing/anti-inflammatory Benefits:

SUPPORTING RESEARCH

Being rich in antioxidants, dandelions provide anti-ageing benefits, thus reducing the appearance of fine lines, age spots and wrinkles around the eyes and lips. Besides nourishing your skin, this herb helps tone and firm up sagging and unbalanced skin. The healthy fatty acids and phytonutrients in dandelion reduce inflammation throughout the body. This property is beneficial in relieving pain and swelling.

Auerbach: Wilderness Medicine.5th ed. New York, NY: Mosby; 2007.

Blumenthal M, Goldberg A, Brinckmann J. Herbal Medicine: Expanded Commission E Monographs. Newton, MA: Integrative Medicine Communications; 2002:78-83.

Cho SY,Park JY, Park EM, et al. Alternation of hepatic antioxidant enzyme activities and lipid profile in streptozotocin-induced diabetic rats by supplementation of dandelion water extract. Clin Chim Acta. 2002;317(1-2):109-117.

Clare BA, Conroy RS, Spelman K. The diuretic effect in human subjects of an extract of Taraxacum officinale folium over a single day. J Altern Complement Med. 2009 Aug;15(8):929-34.

Davies MG, Kersey PJ. Contact allergy to yarrow and dandelion. Contact Dermatitis.

1986;14 (ISS 4):256-7.

Hu C, Kitts DD. Antioxidant, prooxidant, and cytotoxic activities of solvent-fractionated dandelion (Taraxacum officinale) flower extracts in vitro. J Agric Food Chem.

2003;51(1):301-10.

Hudec J, et al. Antioxidant capacity changes and phenolic profile of Echinacea purpea, nettle (Urtica dioica L.), and dandelion (Taraxacum officinale) after application of polyamine and phenolic biosynthesis regulators. J Agric Food Chem. 2007;55(14):568996.

Jeon HJ, Kang HJ, Jung HJ, Kang YS, Lim CJ, Kim YM, Park EH. Anti-inflammatory activity of Taraxacum officinale. J Ethnopharmacol. 2008 Jan 4;115(1):82-8.

Kim HM, Shin HY, Lim KH, el al., Taraxacum officinale inhibits tumor necrosis factor-alpha production from rat astrocytes. Immunopharmacol Immunotoxicol. 2000;22(3):519-30.

Kisiel W, Barszcz B. Further sesquiterpenoids and phenolics from Taraxacum officinale.

Fitoterapia. 2000;71(3):269-73.

LaValle JB, Krinsky DL, Hawkins EB, et al. Natural Therapeutics Pocket Guide. Hudson, OH:LexiComp; 2000: 420-421.

Mascolo N, et al. Biological screening of Italian medicinal plants for anti-inflammatory activity. Phytotherapy Res. 1987:28-29.

Miller L. Herbal Medicinals: Selected Clinical Considerations Focusing on Known or Potential Drug-Herb Interactions. Arch Intern Med. 1998;158:2200-2211.

Petlevski R, Hadzija M, Slijepcevic M, Juretic D. Effect of 'antidiabetis' herbal preparation on serum glucose and fructosamine in NOD mice. J Ethnopharmacol. 2001;75(2-3):181184.

5. Hair Benefits of Dandelion:

Natural herbs are rich in vitamins and minerals, which nourish your hair and dandelion is no exception. Both consumption and topical application of this herb provide the following benefits to your hair.

Dandelion root is a rich source of vitamins A, C and E as well as Bcomplex vitamins. Besides, it contains choline, iron, magnesium, phosphorus, potassium, biotin and calcium all of which play an important role in making your hair strong as well as stimulating hair growth. As it is also rich in it also helps in keeping dandruff at bay. For this purpose, you can try having dandelion supplements or simply dandelion root tea or dandelion salad.

CONCLUSION There are numerous studies that support the benefits of dandelion.

Eaten as a herb is safe, however as a concentrated supplements there are certain contraindications that are recommended as indicated above.

However, overall it is a highly beneficial herb that can be purchased at green grocers and is also sometimes available at Woolworths.

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THE PERSONAL APPROACH IN MARKETING – POSTCARDS APAN have designed a collection of some 14 cards and gift vouchers that are niche, personalised and high-quality. Themed Gift Vouchers include Mother's Day, Just for Him for Father's Day, Christmas Day, Valentine's Day and a generic one that just says With Love. They are attractive and enticing. We also have postcards for you to wish your clients a Happy Birthday, Thank You for new clients and we also have two cards for clients you have not seen for some time. Visit www.apanetwork.com to see the full collection. Purchase 50 for just $40 or 100 for $70 and we will send them to you free of postage and handling. Phone 07 5593 0360 to place your order.

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Scan to see APAN’s complete range of cards for you to order.

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CONSULTING WITH YOUR EMPLOYEE PRIOR TO REDUNDANCY: Essential Elements to Defence of an UNFAIR DISMISSAL CLAIM Article submitted by Pointon Partners Lawyers All modern awards and enterprise agreements now require an employer to consult with an employee prior to that employee's position being made redundant. Although such terms were commonly included in agreements prior to 2010, the Fair Work Act 2009 now mandates their inclusion. If an employer does make an employee redundant without consulting the employee, the employee may successfully bring an unfair dismissal claim.

NEW OBLIGATIONS – THE CONSULTATION PROCESS The standard consultation clause obliges employers to notify employees of significant workplace changes, including a decision to make the employee redundant. Employees can elect to be represented for the purposes of that consultation. Any significant change must be discussed with the employee, including the effect that the change is likely to have on the employee, and any possible measures to mitigate the adverse effects. The employer must give genuine consideration to any matters that the employee or their representative raises during the consultation. The discussion must occur as soon as practicable after the employer has decided to make the change, and the employee must be provided, in writing, with all relevant information about the change.

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A recent case involving an employer's consultation obligation was heard by the Fair Work Commission in March 2014. The case involved Ms Karen Baker, who was made redundant from her position in Human Resources at Roy Morgan Research Ltd.

Roy Morgan Research Ltd v Karen Baker [2014] FWCFB 1175 Karen Baker was an employee of Roy Morgan Research Ltd (Roy Morgan). The Roy Morgan Research Enterprise Agreement 20092013 contained the model consultation clause. Ms Baker was told by Roy Morgan that she was being made redundant after the company restructured its HR team. She argued that her dismissal was unfair because Roy Morgan had not complied with its obligation to consult with her p r i o r t o redundancy.

“Consultation is not perfunctory advice on what is about to happen. This is [a] common misconception. Consultation is providing the individual, or other relevant persons, with the bona fide opportunity to influence the decision-maker.”

It is extremely important that an employer complies with the consultation requirement so that they can rely on the 'genuine redundancy' exemption from unfair dismissal claims.

Under s389 of the Fair Work Act 2009, an employee cannot bring an unfair dismissal claim if their employment has been terminated in circumstances of genuine redundancy.

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b) The employer has complied with any obligation under a modern award or enterprise agreement to consult about the redundancy; and c) It is not reasonable in all the circumstances to redeploy the employee in either the employer's enterprise or an associated entity of the employer.

a) The employer no longer requires the person's job to performed by anyone because of changes in the operational requirements of the enterprise; and

On 8 January 2013, Sam Schwartz, the Director – HR and Transformation, told Ms Baker that her position was being made redundant, and a new position would be created that she could apply for. He told her that she could participate in the redeployment program, but if an appropriate position was not found, her employment would be terminated.

In determining what the employer must do to comply with their consultation obligation, Deputy President Gooley referred to a quote by former Commissioner Smith.

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“Consultation is not perfunctory advice on what is about to happen.

This is [a] common misconception. Consultation is providing the individual, or other relevant persons, with the bona fide opportunity to influence the decision-maker.”

If you have any queries in relation to this article or any other legal issues affecting your business please feel free to contact Michael Bishop or Amelita Hensman of Pointon Partners.

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THE DECISION ㈵

Pointon Partners is a client-focused commercial law firm based in Melbourne, but which services clients nationally. Pointon Partners is able to assist with: ! advice on obligations under the Fair Work Act & the Hair and Beauty Industry Award 2010; ! preparation of employment contracts; ! advice on termination of staff & defending of unfair dismissal claims; ! registration of trademarks; ! trademark disputes; ! preparation or review of commercial leases; ! negotiation & preparation of commercial contracts; ! franchising; ! wills and estate planning; and ! buying or selling a business.

LESSONS FOR EMPLOYERS FROM THE CASE The Fair Work Commission regards a failure to consult with an employee prior to making the employee redundant as a serious defect in the dismissal process. If an employer does not comply with the obligation, then they are precluded from relying on the 'genuine redundancy' exemption from an unfair dismissal claim. As the case demonstrates, complying with the obligation requires more than simply telling the employee about a redundancy decision. Rather, the employee, and if applicable their representative, must be given a genuine opportunity to discuss the redundancy with the decision-maker.

Salons and Clinics join APAN because they know they can access experts to solve their problems, while they concentrate on running their business.

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Level 14, 565 Bourke Street, Melbourne, Victoria 3000 | P: +61 3 9614 7707 | F: +61 3 9614 6676 | E: general@pointonpartners.com.au | W: http://pointonpartners.com.au/

Let Us Solve Your Problems

ABOUT THE AUTHOR

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Michael Bishop or Amelita Hensman of Pointon Partners can be contacted on (03) 9614 7707 or by email mjb@pointonpartners.com.au or ah@pointonpartners.com.au

If you have any queries concerning termination of employment please contact Michael Bishop at Pointon Partners Ph: 03 9614 7707.

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The Fair Work Commission therefore found that Roy Morgan did not comply with the obligation to consult prior to Ms Baker being made redundant. As such, Ms Baker's dismissal was not a case of genuine redundancy. As Roy Morgan did not establish any other rationale for the termination of Ms Baker's employment, the Fair Work Commission found the dismissal harsh, unjust and unreasonable.

Hence Ms Baker's unfair dismissal claim was successful, and she was granted a remedy under s394 of the Fair Work Act 2009. Roy Morgan was ordered to pay Ms Baker $37,000 in compensation.

Pointon Partners is based in Melbourne, Australia, and is a leading provider of legal services to businesses and their stakeholders. We are specifically known for our expertise in the following areas: Commercial Law I Property I Litigation I Taxation I Corporate Law I Intellectual Property I Employment Law I Information Technology I Personal

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APAN members receive an initial free consultation in relation to any legal queries or issues they may have.

The Fair Work Commission found that Mr Schwartz had not consulted with Ms Baker after he decided to make her position redundant. While Mr Schwartz did tell Ms Baker that he had made the decision, he did not “discuss” the change with her. The conversation merely involved Mr Schwartz informing Ms Baker that her position was being made redundant, and the consequences of that decision. Ms Baker was given no real opportunity to change his mind.

This includes providing the employee with a bona fide opportunity to change the decision-maker's mind about the redundancy. Failure to comply with the consultation obligation can have serious consequences for an employer, as they will not be able to rely on the “genuine redundancy” exemption. Thus, the employee may bring a successful unfair dismissal claim if it is found that the dismissal was harsh, unjust or unreasonable.

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SCIENTIFIC NEWS

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THERE'S A NEW ALTERNATIVE TO BOTOX, AND IT'S CALLED FROTOX Cosmetic surgeons have chills about a new procedure that might just freeze out Botox. The newest cutting edge technology to come down the pike is being billed as a gentler, more natural, version of Botox. The cutely nicknamed “Frotox” apparently doesn't contain the same purified botulinum toxin as the traditional facefreezer.

Frotox, which is actually called Iovera, is a procedure in which liquid nitrogen is injected into the nerves that control wrinkle-causing muscles. The procedure, which was developed by scientists in California, but is currently only available in the UK, consists of two cold “shocks” to the face. These shocks compel facial nerves to go into "hibernation" for up to four months, causing the muscles to relax and wrinkles to disappear faster than a snowman on a sunny day.

Unlike Botox, the effects of Frotox can be seen instantly. It also offers a huge bonus for actors and actresses everywhere, since Frotox can target very specific facial muscles. You can actually make facial expressions afterwards. Finally, since nitrogen naturally occurs in humans, your body doesn't have to treat it like a foreign-substance invader, lessening side-effects.

Ref: http://www.spirehealthcare.com/patientinformation/health-news/cosmeticsurgery/801580415-is-frotox-the-new-botox-/

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DERMATOLOGISTS URGED TO TAKE PSORIASIS MORE SERIOUSLY Dermatologists need to start taking a more holistic view of psoriasis patients to help stave off some of the downstream consequences associated with this disease, says Andrew Blauvelt, MD, MBA, the President of Oregon Medical Research Center in Portland, Oregon.

A growing body of evidence suggests that psoriasis is more than skin deep, and that systemic inflammation can increase a patient's risk of heart attack, diabetes and other comorbid conditions.

Psoriasis also increases risk for depression, anxiety and suicide.

As the science behind our understanding of psoriasis has evolved, so too have treatment options. Up to one-third of patients have moderate-to-severe psoriasis requiring therapies beyond topical treatments, he says.

“In the 20th century, we had things like methotrexate and cyclosporine, topical therapies and light-based treatments, but in the 21st century we have biologics that can target certain aspects of psoriasis.” These include drugs that block T cells or inflammatory proteins such as tumor necrosis factor-alpha or interleukins 12 and 23.

"Patients with typical skin psoriasis have m u c h m o r e inflammation inside their body. Psoriasis

Novartis is developing a novel psoriasis drug, secukinumab (AIN457), that blocks inhibiting interleukin-17A. The company plans to file for regulatory approval by the end of the year.

is a serious and debilitating disease," he said during a webinar sponsored by N o v a r t i s Pharmaceuticals Corporation.

O n u s o n Dermatologists “Dermatologists need to start seeing psoriasis patients as internal medicine patients and thinking more about comorbidities,” he says. “They should be screened for weight, diabetes and high blood pressure, and if they are smoking, they need to stop smoking, because smoking will not only make psoriasis worse, but it will also increase the risk of heart attack.” Dermatologists should also ask about joint pain, he says.

HOW CELLS REMODEL AFTER UV RADIATION Researchers at the University of California, San Diego School of Medicine, with colleagues in The Netherlands and United Kingdom, have produced the first map detailing the network of genetic interactions underlying the cellular response to ultraviolet (UV) radiation.

The researchers say their study establishes a new method and resource for exploring in greater detail how cells are damaged by UV radiation and how they repair themselves. UV damage is one route to malignancy, especially in skin cancer, and understanding the underlying repair pathways will better help scientists to understand what goes wrong in such cancers. The findings were published in the December 26, 2013 issue of Cell Reports.

Principal investigator Trey Ideker, PhD, division chief of genetics in the UC San Diego

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School of Medicine mapped 89 UV-induced functional interactions among 62 protein complexes. The interactions were culled from a larger measurement of more than 45,000 double mutants, the deletion of two separate genes, before and after different doses of UV radiation.

Specifically, they identified interactive links to the cell's chromatin structure remodelling (RSC) complex, a grouping of protein subunits that remodel chromatin – the combination of DNA and proteins that make up a cell's nucleus – during cell mitosis or division. “We identified that RSC is recruited to places on genes or DNA sequences where UV damage has occurred and that it helps facilitate efficient repair by promoting nucleosome remodelling,” said Ideker.

The process of repairing DNA damage caused by UV radiation and other sources, such as chemicals and other mutagens, is both simple and complicated. DNAdistorting lesions are detected by a cellular mechanism called the nucleotide excision repair (NER) pathway. The lesion is excised; the gap filled with new genetic material copied from an intact DNA strand by special enzymes; and the remaining nick sealed by another specialised enzyme.

However, NER does not work in isolation; rather it coordinates with other biological mechanisms, including RSC. “DNA isn't free-floating in the cell, but is packaged into a tight structure called chromatin, which is DNA wound around proteins,” said Rohith Srivas, PhD, a former research scientist in Ideker's lab and the study's first author. He went on to also state that in order for repair factors to fix DNA damage, they need access to naked DNA. This is where chromatin remodellers come in: In theory, they can be recruited to the DNA, open it up and allow repair factors to do their job.

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Rohith said that other scientists have previously identified complexes that perform this role following UV damage. "Our results are novel because they show RSC is connected to both UV damage pathways: transcription coupled repair – which acts on parts of DNA being expressed – and global genome repair, which acts everywhere. All previous remodellers were linked only to global genome repair."

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The scientists noted that the degree of genetic rewiring correlates with the dose of UV. Reparative interactions were observed at distinct low or high doses of UV, but not both.

While genetic interactions at higher doses is not surprising, the authors said, the findings suggest low-dose UV radiation prompts specific interactions as well.

Agents and Chemotherapy.

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“Blue light is a potential non-toxic, non-antibiotic approach for treating skin and soft-tissue infections, especially those caused by antibiotic resistant pathogens,” says Hamblin.

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In the study, animal models were infected with P. aeruginosa. All of the animals in the group treated with blue light survived, while in the control, 82 per cent (9 out of 11) of the animals died.

AUSTRALIAN DOCTORS CALL FOR BAN ON TEEN COSMETIC SURGERY The Cosmetic Physicians Society of Australasia is calling for a national ban on teen cosmetic surgery. The proposed ban is a reaction to media reports that a growing number of adolescents and teens in Australia are receiving Botox, breast implants and the like from their parents as rewards.

In 2009, Queensland introduced laws banning some types of cosmetic surgery on children, including breast and nose surgery, liposuction and Botox. Doctors who perform such procedures without medical reason can face up to two years in prison. The proposed national ban would ensure all States are in line with Queensland.

Current guidelines in New South Wales require that those under 18 who are considering cosmetic surgery have a threemonth cooling-off period, followed by consultation with an internist and clinical psychologist.

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Skin and soft tissue infections are the second most common bacterial infections encountered in clinical practice, and represent the most common infection presentation – more than 3 per cent – in patients visiting emergency departments, says Hamblin. The prevalence of skin and soft-tissue infections among hospitalised patients is 10 per cent, with approximately 14.2 million ambulatory care visits every year and an annual associated medical cost of almost $24 billion.

Treatment of skin and soft-tissue infections has been significantly complicated by the explosion of antibiotic resistance, which may bring an end to what medical scientists refer to as the antibiotic era, says Hamblin. He went on to say that microbes replicate very rapidly, and a mutation that helps a microbe survive in the presence of an antibiotic drug will quickly predominate throughout the microbial population. Recently, a dangerous new enzyme, NDM-1, was identifies, that makes some bacteria resistant to almost all antibiotics available. Many physicians are concerned that several infections soon may be untreatable.

Besides harming public health, antibiotic resistance boosts healthcare costs. “Treating resistant skin and soft-tissue infections often requires the use of more expensive or more toxic drugs, and can result in longer hospital stays for infected patients,” says Hamblin.

BLUE LIGHT DESTROYS SKIN, SOFT-TISSUE INFECTIONS Blue light can selectively eradicate Pseudomonas aeruginosa infections of the skin and soft tissues, while preserving the outermost layer of skin, according to a proof-of-principle study led by Michael R. Hamblin of the Massachusetts General Hospital, and the Harvard Medical School, Boston. The research is published online ahead of print in the journal Antimicrobial

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A copy of the manuscript can be found online at http://bit.ly/asmtip0113b

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Turning Back Time

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by Viora

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Before

After 9 ReLift Tx Photos courtesy of DSSPC, Georgia, US

Before The desire for a fountain of youth has long been a reason for endless explorations over the years. As no such oasis exists, we have taken science into our own hands and have developed a continuous range of solutions that while not slowing the ageing process, help us look better while it's happening!

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After 10 Tx

gravity on loose and sagging skin around the lower jowls.

For many patients the result is a “square face” or “bulldog look”. Now the use of ReLift results in a tighter, firmer look across the lower face.

ReVive is an alternative for stretched and lax vulval tissue, One of the first signs of age is how our skin Photos courtesy of Dr. Patricia Rittes, Sao Paulo, Brazil for women suffering from loss looks – whether it's due to genetics, of strength and tone in the vulval tissue, whether the condition is environment, pollutants or the natural ageing process. And as our skin from childbirth, genetics, trauma, age or loss of weight. Whether due ages, fibroblasts, the major cells in the dermis that produce collagen to a medical or cosmetic condition, patients looking for a non-invasive and elastin fibres, are affected. Cross-links are formed between the labial correction solution can comfortably turn to ReVive. collagen strands rendering the fibre less and less elastic. This process leads to uneven skin tone and texture, wrinkles and folds around the eyes and mouth, and stretch marks on various areas of the body.

Refit, a special protocol to address sagging and lax skin following extreme, rapid weight loss. ReFit treatments can be used no matter To combat the progress of time, Viora has developed Reaction™ – a how the weight loss has occurred: childbirth, diet, exercise, or surgical bipolar RF device combined with a vacuum therapy – to produce a procedure. Suitable for all skin types and with no anesthesia required, high-frequency electrical current in the skin for non-invasive skin Viora's CORE technology utilises RF energy to strengthen the skin's elasticity, restore collagen flexibility, improve the skin's firmness, and tightening, reduction of cellulite and elimination of fine wrinkles much more. ReFit provides skin tightening and also addresses stretch on various body areas such as the face, neck, arms, abdomen, buttocks marks. and thighs. The system integrates unique CORE™ technology, which allows independent heating depth control by applying three separate RF frequencies, at 0.8 MHz, 1.7 MHz and 2.45 MHz, and an PERSONALISED TREATMENT OPTIONS additional mode that combines all three frequencies in a single pulse.

Practitioners using Reaction™ can personalise each treatment, These four different frequency modes can be independently chosen depending upon each individual patient's symptoms, using Reaction's with any energy and probe setting. This way it is possible to control the controlled energy distribution. Clients receive the most effective heating depth as required by each patient's symptoms and for each treatments available without surgical intervention, with the highest treatment application. client safety, comfort and efficiency, with faster treatment times, all of which patients greatly appreciate. And with no downtime, clients can Adding a vacuum mechanism to Reaction™ ensures even deeper schedule treatments at the times most convenient to them, while easily penetration of the energy, thereby enhancing the treatment process. In continuing with the rest of their daily routine. addition, four vacuum levels offer increased blood flow, enhancing lymphatic drainage, which activates metabolism to shrink fat While no-one has found the fountain of youth, Viora has been hard at chambers and provide mechanical fibroblast stimulation. work to develop solutions that give the appearance of turning back time. This has been a boom to those patients looking for non-invasive Due to the advantages of its CORE™ technology and the advanced treatments that are clinically effective, without the burden or expense capabilities of Reaction, Viora has been able develop special of surgery. applications for users that are looking for non-invasive but effective solutions:

ReLift, a unique protocol that addresses the effects of ageing and

For further information and a FREE TRIAL phone Viora on 0459 726 736.

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