APJ Vol 9 2011

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2011

Winter Issue Volume 9.

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Journal

AESTHETICS

Aesthetics Practitioners Journal

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PRACTITIONERS

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The official publication of the Aesthetics Practitioners Advisory Network ISSN: 1836-9812

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Winter Issue Volume 9. 2011

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Learn how to identify the integrity of the: ! Acid mantle ! Cell membrane ! Collagen density ! Stratum spinosum to detect damage ! Skin type

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formerly Advanced Aesthetics ㈵

ADVANCED SKIN EVALUATION training has just reached a higher level.

Create better results for your clients and your business.

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Education, Innovation, and Professional Advice – Our Commitment to You Christina is committed to provide extensive, in-depth and hands-on training workshops, seminars and conferences At Christina, we believe that healthy skin results are empowered by education, innovation and professional advice. We are committed to supporting the cosmetic professionals to enable the confident treatment of the widest range of customers from prevention and treatment, to maintenance of healthier, younger looking skin.

We train professional skin experts by conducting in-depth workshops including hands-on trainings, seminars and conferences, and offer a collection of training DVDs, protocol overviews and marketing materials for both continued education and promotional use.

Global Presence and Recognition Distributed in over 40 countries worldwide, Christina maintains strong, dedicated, hands-on partnerships with its global partners, distributors, skincare professionals and their customers. In addition, Christina’s strong, global professional presence is highly regarded by international experts in the skincare field and their clientele.

We look forward to reaching more individuals worldwide, improving the health and appearance - one treatment at a time.

Introduce CHRISTINA COSMECEUTICALS into your business and watch the dramatic results in your skin solutions and profits.

SKIN FACTORS PTY LIMITED TOLL FREE 1800 824 282

www.christina-cosmeceuticals.com.au

Editor’s Note

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Editor Tina Viney 07 5593 0360

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We are now into winter and a change in season is a great opportunity to launch something new for the benefit of your clients. They are looking to you to reenergise them by offering them something fresh and different. Momentum is such a valuable tool in helping you maintain loyalty and invigorate your business.

Why not make your clinic or salon the “Club” that your clients want to belong to and the place they escape to when they need a boost in confidence and self-assurance. More than ever before you now have greater options through effective and exciting technologies to improve both their face and body.

According to our research “Packages” is the single most successful strategy that is helping businesses grow during these more challenging economic times. This is where you can establish your point of difference from other businesses. Create your own treatment combination and give it a unique name.

Add an element of surprise – a small reward. It could be as playful as offering your clients a cupcake with your details on it to enjoy with a cup of tea or coffee as one member, Tracey Collins, does (see page 52-53 for her article). It could be an unexpected special treat that you will include in with their treatment – a second mask or, a special grooming service at no extra cost. Look at ways to reward, appreciate and surprise them.

In this edition of APJ you will find great information to strengthen your resolve in making this year a successful one. As improved business strategies is the single most current concern, you will find this

issue dedicated to how to overcome challenges in your business. We have some great articles from Caroline Nelson, Phillip Fernandez, two great articles from Gay Wardle who has just launched her new training courses in Skin Evaluation and Advanced Procedures that are set to revolutionise the way you view your treatments. This lady knows what it takes to be an achiever, as she runs a successful salon, while travelling in every State to share her knowledge with professionals and business owners who want to increase their knowledge and their results. There are great expos and conferences to attend – APAN's New Horizons in Canberra, the AustralAsian Integrative & Aesthetics Workshop staged

by A5M in Melbourne and the International Beauty & Spa Expo in Sydney. Please check these out and attend as many as possible.

There are some great scientific and wellness articles and numerous others that are carefully planned to give you diverse and indepth information to boost your knowledge and confidence. If you really want to know what APAN is doing to strengthen the industry’s position check out Phillip Fernandez’ interview of me in Up Close and Personal. If you are going through difficult times don’ t slog at it alone. We have great tools to help you, so please contact APAN for further details and don’t forget to take advantage of the great rewards when you join as a member. As a professional there has never been a better time to belong to a professional Community of Practice and gain from the many areas we are developing just for you. Enjoy your journal and let it guide and inspire you as you celebrate being part of a great industry.

Thrive in your profession and enjoy life!

Tina Viney - Editor

Typesetting & Graphics Mark Viney Advertising and Marketing Tina Viney Phone: 07 5593 0360 Email: info@apanetwork.com Mark Viney Phone: 0412 177 423 Email: apj@apanetwork.com Fax: 07 5593 0367

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Publishers Kharis Enterprises Pty Ltd Design, Production and Artwork Kharis Enterprises Pty Ltd Produced for Aesthetics Practioners Advisory Network Pty Ltd ACN 136 987 169 ABN 25 136 987 169 Web: www.apanetwork.com Print Post Approved.

Circulation 6000 Accounts Manager Laraine Coyle 02 8004 5936 accounts@apanetwork.com Accounts Payable Aesthetics Practioners Advisory Network Pty Ltd (APAN) PO Box 5448 Q Super Centre Qld 4218 Journal Advisory Board Terry Everitt (Education) Wendy Neely (PR & Marketing) Dr Douglas Grose (Scientific) Caroline Nelson (Business) National Advisory Council John Fergusson Terry Everitt Bill Anton Kathleen Begley Gill Fish Vanessa Kirkham Maureen Houssein-Mustafa

ISSN: 1836-9812 www.apanetwork.com

The Aesthetics Practitioners Journal is the official publication of the Aesthetics Practioners Advisory Network Pty Ltd, a network organisation established to service the needs of the aesthetics industry in the area of professional development and business networking. The Aesthetics Practitioners Journal is published quarterly for the benefit of its members and subscribers and aims to inform and educate its members on better business practices and industry advancements.

All editorials and articles that are submitted for publishing remain the property of Aesthetics Practioners Advisory Network Pty Ltd. Reproduction in part or in whole is not permitted without prior written authorisation by the publishers. Every effort has been Cover: MASTERS DERMAL ACADEMY made to ensure that all scientific and technical information (Formerly Advanced Aesthetics) presented is as accurate as possible at the time of publishing.

Phone: 0418 708 455 However, members and readers are highly recommended to also For training dates in Advanced Skin Evaluation seek external advice from their accountant, registered financial visit www.masterdermalacademy.com.au adviser or healthcare professional for their recommendations.

Please also see page 39 for further details.

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APAN INDUSTRY REPORTS AND NEWS 6-7 9 42-45 55 60-64 86-87 100-102 102

CEO's Report APAN Platinum Membership Aesthetic Industry Bulletin APAN Gold Membership Up-Close and Personal with Tina Viney Salary Changes under the new Modern Award New Considerations for your Business Protection – Flooding, a Force Majeure Member Profile

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SCIENTIFIC RESEARCH, ANTI-AGEING AND INGREDIENTS 10 28-30 36-38 46-48 72-73 104-106

The Enzyme Factor in Skin Preparation Scientific News East Meets West for improved Health, Resiliency and Beauty How Toxins Affect our Hormones Polyphenols in Olive Leaf Extract Acumotum – Turning Fitness on its Head

BUSINESS, PERSONAL AND PROFESSIONAL DEVELOPMENT 8 12-13 16-17 22-24 26 40-41 52-53 54 56-57 58 68-70 74-80 82-83

APAN Interest-Free Loans Suncorp Bank: Introducing a new level of customer services for APAN Members Successful Deals for Client Growth and Business Building Stretching the Marketing Dollar Gaining the wow factor to Impress your Clients and your Accountant The Power of Daily Sales Goals to Increase Cash Flow Winning Strategies for Salon Success How to Engage, Motivate and Communicate with Gen Y Building a Champion Team The Trappings of Perfection Business in Brief Spotlight on Products Professional Services for Staff Recruitment par excellence

EDUCATION, TREATMENTS AND TECHNOLOGY 66-67 84-85 90-92 44-46

The Eyes Have it – Part 1 Paramedical Cosmetic Tattoo Results A New Lite in Pulsed light technology – Yellow Pulsed Light Body Fat – The Naked Truth

SEMINARS, EXPOS AND CONFERENCES ㄰ 㤵

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Cosmetex 2011 Conference – A great success AustralAsian Integrative & Aesthetics Workshop 2011

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A5M 5th Annual Conference – Age Management: Prevention, Integration & Balance APAN – New Horizons Business & Professional Development Conference and Expo Cosmoprof Asia

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CEO’s REPORT

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“What you do does makes a difference, but it's up to you to decide what kind of a difference you want to make.”

Jane Goodall

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that the real truth is that there is an answer out there and we must be determined not to stop until we find it. We need to surround yourself with such people.

We are fortunate to have as Mayor on the Gold Coast, a former Olympian, Ron Clarke. Recently, he was quoted in the press as saying of the State Government - “If it moves and breaths, they will tax it”. Here is a man who is for the people. I take great inspiration from him. He is not afraid to speak his mind and he challenges when he perceives the Government going in the wrong direction.

What you need to know is that you are not a statistic – you are a creative human being, with gifts, abilities and intelligence. Just imagine, what would you attempt to do if you knew you could not fail?

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I have a theory that while I believe we need to be pragmatic and not have our heads in the clouds, we also can't afford to stare at problems for too long. There is such a think as “benign negligence” when it comes to things that limit us, whether these are economic forecasts of gloom and doom, changing markets or tax increases.

We can't afford to camp around these issues and keep talking about them. We need to surround ourselves with positive people who can inspire and motivate us to believe

I believe in challenging the status quo, especially when I perceive injustice and view opportunists who are trying to take advantage of us. Wisdom requires that we are not gullible and jump at everything that comes our way. Like those websites promoting “discount vouchers” that are sending many salon businesses broke, because super cheap vouchers in large numbers can only be delivered at a loss to the business.

So you are advised to convert them to long-term clients, but, many of these “bargain hunters” are not interested in becoming long-term clients they are only interested in the cheap thrill of the super special. Yes, we do need to change the way we do business, but be cautious. Look to your own industry peers and ask questions such as, do these work for our industry? Is anyone gaining clients from them, what is the research indicating when used within our industry? They sound good to get people in the door, but what are the risks that should I be aware of? Those who had sought our advice have either found out ways to make it work, by only accepting say 20 of these vouchers, or have reviewed ways to identify more effective ways that will better suit our industry. Gay Wardle's article on pages 16-17 in this journal also offers some good advice on this topic.

VISORY NE

As an organisation we too have experienced many challenges. Just like you, finances are limited and it has not always been easy. But we believe in the integrity of what we are offering and in the value of what we bring to the industry to ensure it continues to prosper regardless of statistics. We have a great vision, and where there is vision provision will follow, and we are happy to report that this is our experience.

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There is no such thing as it can't be done – there is only “I have not yet discovered it”. If it is important to you and it is where you want to be, there is always a way. The challenge is to find it. This is the message you will get from those who persevere.

Yes, we are experiencing difficult times, but these are also days of great opportunity.

If your heart and mind are open to solutions they will come, the issue is not to lose heart.

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Dear Colleagues and Friends

AESTHETIC

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Where is the industry heading and what is APAN doing to assist you? So that I do not repeat myself please also check Phillip Fernandez’s interview of me on pages 60-64. However, there are a few areas I want to bring to your attention in this report.

FACEBOOK While Facebook is a wonderful tool for community interaction, social networking, fun and letting people know of your news, APAN wishes to encourage you to visit our Facebook and start talking about matters that are important to you, not just social chit chat. Our aim is to create a community of like-minded people who want to share their views, ask questions and exchange opinions.

Initially, we established an Industry Forum - Chat Room with specialised areas of interest, but the industry was not yet ready for it. They visited the site and looked at what others were saying, but were too scared to leave messages. This was two years ago and things are changing. We would like to encourage you to regularly visit the APAN Facebook and share your thought. We are after all a community of practice and there is a great deal that we can benefit through our interaction.

Ultimately we would like to reintroduce the Forum for more serious discussions, as topics require further information exchange.

MODERN AWARD Since the Modern Award was introduced in January 2010 and pay rates came into effect as of the 1st July 2010 many within the industry have been in a real panic in fully understanding how to implement the changes and how to appropriate such things as penalty rates. Daily we receive reams of documents from the Government, which we endeavour to interpret in order to support your enquiries, however, this indeed is a complex matter and to further ensure that we have a backup we are turning to our lawyers for further advice and clarification.

POINTON PARTNERS LAWYERS Each industry has its own needs and it is more cost-effective for an industry to be working with a law firm that understands the industry it services. Similar to insurance companies, business coaches and other service providers that interact with us to gain a greater understanding of the unique needs of our industry, so too is the issue of legal services. APAN is delighted to announce that we have appointed POINTON PARTNERS Lawyers as the official legal firm to service our

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organisation and the needs of our members. By working closely with them we believe that we can bring to their attention the unique needs that are relevant to our industry. We specifically chose Pointon Partners because they specialise in Commercial Law, Industrial Relations, Human Resources and Trademarks among other things. They are friendly, efficient and competent and we highly recommend them to our members. Furthermore, as an APAN member we have negotiated a FREE first consultation. Thereafter, for any further services you may need as an APAN member you will receive 10% discount.

Your first point of call, of course, is to contact APAN national office with any enquiries or concerns you may have. However, having a competent legal firm who is orientated to our needs is an added member benefit that is now also available to you. Pointon Partners have contributed an article in this journal on pages 100-101 and will be contributing regular articles in every issue to bring to your attention important matters.

APAN CONFERENCE AND EXPO – Business and Professional Event This year we will be conducting our first Expo and Conference in Canberra on Sunday, 25th September. We are currently with great excitement putting together an excellent conference program for your benefit. This is a one-day event and we challenge you to find a better-quality event designed specifically for your needs at such excellent rates. This is a boutique event that will be supported by approximately 20 exhibitors and backed by a world-class conference program of expert speakers.

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There will be gifts, rewards, networking and lots of fun. I can assure you, you will be challenged with new information and quality education, so please plan to be there as this will be a great investment. There are some very cheap flights and excellent costeffective accommodation so take advantage of these opportunities and help us make the day a great success. Why not come a day earlier and also enjoy the Flower Show in Canberra which, will be on at that time as well as explore our capital city.

INTEREST-FREE LOAN In the last issue of APJ we presented a new service that APAN has been able to secure together with Beauty Plus Insurance, a unique interest-free loan option to assist salons in helping their clients to purchase their treatment packages and products. This service is for APAN members only and has the potential to increase your business substantially. Clients will now have the option of gaining up to six months interest free loans for as much as $8,000, while with approved clients you will receive your full payment up front helping to improve your cash-flow.

PREMIER CLUB As an organisation, we are about improving networks and supporting the industry's credibility and advancement. As numerous companies enter the market it is sometimes overwhelming to determine who to turn to for products and services. APAN has established a PREMIER CLUB with approximately 20 companies that you will find in this journal. You can also access the full list from our website www.apanetwork.com. These companies are committed to the standards and objectives that APAN upholds and we encourage you to access them to gain benefit for your business.

GIVE US YOUR FEEDBACK We are constantly on the lookout for quality strategic partners and services to help our members. If there is something specific that you would like for us to secure for you, please do not hesitate to contact us. Our aim is to solve problems for you so let us know what they are and see if we can provide solutions for you. We work hard to ensure that your membership fee is put to good use. Our aim is that we can secure savings for each of our members of $3,000 - $5,000 each year. Membership is a full tax deduction and each member also receives gifts and rewards, because we also recognise and value you as an individual, not just as a professional. If you would like to join you can find an application form at the back of your cover sheet of this journal. Additionally, you can download one from our website: www.apanetwork.com. For any further questions or recommendations please phone 07 5593 0360 and request to speak to me personally, or email me on info@apanetwork.com

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Committed to your progress.

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For those who attended the A5M Conference and Aesthetics Workshop last year, the 2011 Conference will feature an array of world-class speakers. I encourage you to invest in this incredible event. For further details see pages 28-33 for full details of both the medical and the aesthetics topics.

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Tina Viney Chief Executive Officer APAN

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Do you want to help your clients to afford your treatments and boost your cash flow?

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APAN Introduces a New INTEREST-FREE FINANCE SERVICE to help businesses grow

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EXCITING NEW BUSINESS INDUSTRY FACILITY Want to improve your results and increase your cash flow by upgrading your clients to treatment packages that include your full skincare products to support their treatment results?

Do your clients hesitate because of cash-flow issues? Now we have secured a financial product that will help you solve this problem.

The Aesthetics Practitioners Advisory Network (APAN) is excited to announce it is introducing a new financial service that will allow you or your clients to borrow $8,000+ for up to six months INTEREST FREE!

THE ADVANTAGE OF THIS SERVICE IS: ! You get your money immediately and up front ! Clients will not cancel their treatments midstream as !

they have paid you in full Take stress from your clients by providing them with a solution to afford your services that may have previously been cost-prohibitive ! Confidently introduce more profitable and specialised services to a broader market ! Clients can now afford to purchase their professional skincare together with their treatment package ! Improve your results and your reputation by helping clients afford your service ! Access to financial business loans for your own salon/clinic purchasing needs

This is just one of the many professional services that APAN has secured for the benefit of its members. Don’t fight difficult times alone. Get on-board with new industry tools and secure your future.

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Phone APAN today for further details 07 5593 0360 or email info@apanetwork.com. Please provide your full name and contact details for us to call you if we are busy

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Your future is looking good!

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I am COMMITTED to EXCELLENCE in serving my clients.

APAN is COMMITTED to EXCELLENCE in taking care of my needs.

That’s why I’m a Platinum Corporate Member of APAN. For further information please contact APAN on 07 5593 0360 Email info@apanetwork.com www.apanetwork.com and download a Membership Application Form.

Join APAN during July & August 2011 & receive a gift of Beautwise’s excellent Duo Collagen Mask & Beauty Feet packs – total value $65.

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keyingredient The shape of enzymes that we are interested in is important and also their stability. The stability can be altered by cold, which reduces the effectiveness and heat, which loosens structure and in turn reduces the reaction rate. Cold and heat must be taken into consideration by the aesthetician when planning a treatment. Applying steam with your vapozone during an enzyme mask will help activate its catalytic properties and is excellent for clogged or callous skin. For a slightly sensitive skin use luke-warm water and no steam.

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HOW ENZYMES WORK How the enzymes work is simple. It has a specific shape that is referred to as the 'lock' and it seeks the 'key' that is the shape of the cell that fits the lock.

When the key is placed in the lock, the 'enzyme' dissolves the cell. Therefore, with selected enzymes, where the lock is shaped to match the key shape of dead cells, only dead cells will be dissolved.

The Enzyme Factor in

Skin Preparation Tina Viney Enzymes are a necessity for life and for every cell process of the body.

They are considered a catalyst, meaning that they cause chemical reactions to happen. For example, when there are waste products from the building of collagen, an enzyme called collagenase is responsible for breaking down these by-products.

Selective enzymes are the new wave of technology to exfoliate and stimulate the collagen activity. They exhibit great affinity to the skin and produce cosmetic results that can be outstanding. There are thousands of different types of enzymes that are being used in daily activities, from industrial users to cosmetic applications. For instance, enzymes are used to soften meat, clean dirty linen or clarify beer. Of course these types of enzymes should not be used for cosmetic application as they present danger to the health of the skin.

A variety of enzymes are found in a natural state. The major categories are in plants, vegetables and proteins. Examples are pumpkin, pineapple or papaya enzyme peels, which are often used in beauty therapy. These natural products can be applied directly to the skin and in many cases will cause an action/reaction that can be both beneficial and in some cases actually damaging. This is why it is best to use cosmetically prepared enzymes rather than straight from nature.

A reason that reactions may occur is that if the enzyme being applied directly to the skin as an undiluted extract, it can vary in strength and potency from harvest to harvest. For instance, this year the enzymes from a particular plant could be stronger or more potent and more active than the enzymes in a similar plant from last year's harvest. This is simply explained by accepting that the quality of crops vary from year to year due to seasonal fluctuation. The safest enzymes are those extracted from a controlled stage-by-stage fermentation process; these enzymes are a natural product, chemically engineered by selection.

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ENZYMES FOR FACIAL CARE In facial care, enzymes are considered proteolitic. They digest proteins. During a facial treatment, the enzyme powder is mixed with a “wetting” solution, often water, into the consistency of pancake batter, and gently brushed on to the skin. It must remain moist. The action of the enzyme dissolves different forms of cellular debris and build-up, leaving the skin soft and clearer and more receptive to any subsequent correction product.

Enzymes are a valuable tool for an aesthetician and will assist in achieving excellent skin preparation for the introduction of further skin-improvement protocols. The key is to ensure you purchase the highest quality from a reputable manufacturer for the best result.

INDICATIONS AND CONTRAINDICATIONS FOR USING ENZYMES INDICATIONS:

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BACKGROUND To understand enzymes further, and which enzymes are suitable for cosmetic application, a little background will help. As we mentioned above, the proteins that speed up biochemical reactions are called enzymes; these enzymes can speed up reactions millions of times faster than the natural process, hence for exfoliation, enzymes are incredibly efficient and safe when used as directed. Of course it is essential that the aesthetician should use the purest form of enzymes for safety and controlled results.

Acne skin with pustules and macules. Excellent for skin on back that needs treatment.

Removal of keratin build-up on the skin; logically, this makes it perfect for dry skin, callous skin on hands, feet, knees or elbows.

Useful to alternate with other skin treatments.

CONTRAINDICATIONS:

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A selective enzyme is the ultimate for cosmetic treatments as it can be chemically engineered to select only dead cells and completely ignore the live cells. This selective enzyme is far more desirable than a nonselective enzyme that indiscriminately destroys both live and dead cells.

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Possible allergic reaction, particularly if client has known allergies to any of the ingredients in the actual product, such as papaya or pineapple.

Sunburn or severe erythema (inflammation).

Accutane use, or any other medications known to cause severe skin sensitivity.

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Ref: Advanced Professional Skin Care by Peter T. Pugliese, MD Enzymes and their activity on the skin by E. Boyd

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on ht n e e g As s Toni y a d To

BEFORE TREATMENT

AFTER TREATMENT

with

HERBAL® AKTIV

PEEL Suitable for: • • • • • • • •

Wrinkles Sun Damage Scarring Pigmentation Acne/Pimples Enlarged Pores Blackheads/Milia Stretch Marks

The original all-natural herbal peeling treatment.

HERBAL AKTIV PEEL® is a skin resurfacing treatment with a 50-year history of success. It is based entirely on dried, crushed herbs, without synthetic acids or chemicals.

Contrary to chemical peels and laser treatments the HERBAL AKTIV PEEL® does not create a controlled injury on the skin to generate new cell growth. Rather the opposite: the skin’s natural 28-day cycle of renewal is compressed into 5 short days. The result is glowing, fresh skin.

Available only from specially trained skin clinics. To offer this outstanding skin resurfacing method to your clients call 1300 301 007 or visit us online at www.herbalpeel.com.au

Call 1300 301 007 or visit www.herbalpeel.com.au

Introducing a New level of Customer Service for APAN Members

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Constantly investigating credible strategic partners to give our member better services at the best prices APAN is delighted to announce a new strategic alliance partnership with Suncorp Bank for the benefit of our members. A new corporate arrangement has been finalised in the area of Merchant Banking, with excellent competitive rates for Credit Card and EFTPOS transactions that will allow you to save money in merchant fees.

We interviewed Karen Rheeder, Suncorp Bank Merchant Product Specialist, to identify the advantages of using the Suncorp Bank Merchant facilities and the benefits that new clients or even existing businesses that are currently with another provider can expect from Suncorp Bank.

Q1. APAN has approached Suncorp Bank to introduce a Merchant Banking facility for its members because it believes that in terms of benefits and services you can surpass other banks’ merchant facilities. Can you please explain to us what members can expect by switching to Suncorp Bank for their merchant facilities?

Karen Rheeder: At Suncorp Bank we aim to provide you with

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We have been in negotiations with Suncorp Bank for several months and to test the level of service APAN has switched its facilities to Suncorp Bank to experience first-hand how it compared to our previous EFTPOS provider. The improvements in service were amazing. Better rates, quicker return time of the settlement into our bank account, friendly and efficient service as well as a modern, easy to use terminal with excellent security features. We have given our stamp of approval and would like to encourage all members to consider the advantages to their business.

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excellent services at highly competitive prices. Our merchant services provide a number of benefits to customers and businesses including: ! Fast installation time – Once you have signed and submitted your application to switch to Suncorp Bank or to provide credit card facility for the first time to your clients, the installation time is as little as seven days from when your application was submitted and you have the choice of Broadband, Dial or GPRS connectivity. ! Choice of terminal – You can select between a counter-top unit or if you wish to take the terminal on the road, a mobile terminal.

This option is great if your business exhibits at expos or if you are a product supplier and wish to have the flexibility of processing transactions outside of your premises. ! Same day settlement – The proceeds of card sales are credited to your Suncorp account on the same day for transactions processed before 6.30pm (AEST). This service is available all year round.

(Same day settlement where the proceeds of card sales are credited to a Suncorp account on the same today for transactions processed before 6.30pm, seven days a week. To approved applicants only. Terms and conditions, fees and charges apply and are available on request.) If you nominate an external bank to receive your settlement funds your money will be forwarded to your bank that night. It then will be up to your bank when they deposit the funds into your account. ! Free Stationery – All of your stationery including paper rolls, are provided free of charge. This is a unique feature of Suncorp Bank.

! Easy to understand statements ! One flat fee covers all types of Visa and Master Cards – Many

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banks charge different rates for the various types of Visa or Master cards so you aren't always sure how much you will be charge for the various transactions.

There is no installation cost – A qualified technician will visit your premises to install your terminal and instruct you on how to use it, while answering any of your questions.

No Start-up fee – The start-up fee of $80 will be waived (conditions apply). Also speak to our sales consultant Mr Ken Hussey at EFTPOS Merchant Services about a Free Rental Period as an APAN member when introducing Suncorp Bank merchant facilities to your business.

No communication costs – If you have a query we are only a phone call away. You will find this service prompt and efficient and you will speak to a real person and not a machine.

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Q2. The all-important issue of good business is prompt customer service. How does Suncorp Bank intend improving customer service from current standard banking practices?

Karen Rheeder: Suncorp Bank believes very much in quality customer service. We recognise that most people prefer to speak to a real person, not a pre-recorded message. Our call centre is staffed with real people and when you contact us for your Merchant Banking needs you will always speak to a real person not a machine.

Q4. Are there any new products that Suncorp Bank will be launching in the near future?

Karen Rheeder: Suncorp Bank is always looking at new and better ways of providing quality, customer service that will help improve the way we do business. I can’t share any of the nitty gritty, but can say we are always looking at how we can improve our services and provide the best possible technology for the benefit of our customers and their businesses. There are a few new products in development that we will present to you as valued customers as soon as they are avaolable.

To speak to an authorised Suncorp Bank representative please call Ken Hussey (EFTPOS Merchant Services) on 0 4 3 3 4 4 0 6 5 7 o r 1 3 0 0 7 9 1 11 4 o r e m a i l : sales@eftposmerchantservices.com.au Please quote your APAN membership number and request your special rate as an APAN member. Banking Products issues by SuncorpMetway Ltd ABN 66 010 831 722

KEY FEATURES

! FAST –

Powerful 32-bit processor for rapid transaction

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! SIMPLE, EASY TO USE –

Large key layout for easy key

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! SECURE – Advanced security features ! FLEXIBLE – Multi-merchant capability for professional practices ! COMPACT DESIGN – Stylish, large backlit screen for easy

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Suncorp Bank EFTPOS payment solutions industry offer for APAN Members Why choose Suncorp Bank EFTPOS? The easier you make it for your customers to pay you, the better. That’s why Suncorp Bank has developed a range of payment solutions that make it easier than ever for your customers to do business with you.

Best of all with Suncorp EFTPOS you’ll get: • Daily settlement, 7 days a week, which means you can use your cash the next day*. Plus, your money can work harder by earning interest sooner.

• Blended rate for Visa/Master Card.

• Free stationery.

Contract Term:

4 year contract

Account Start Up Fee:

Waived

Annual Membership Fee: $20.00 Terminal Rental Fee:

Countertop - $12.00 or Mobile - $26.00 per month

Merchant Service Fee:

0.79%

Debit Card Fee:

$0.10c

Minimum Monthly Fee:

$20.00

Contract Break Fee:

$350.00

Call our authorised Suncorp Bank representative Ken Hussey on 1300 791 114 or email sales@eftposmerchantservices.com.au Payment facilities are issued by Suncorp-Metway LTD ABN 66 010 831 722. To approved applicants. Terms and conditions apply and are available on request. Additional fees may apply. Fees are current as at 13th May 2011 and are subject to change without notice. All rates quoted are GST exclusive. *Same day settlement where the proceeds of card sales are credited to a Suncorp Business account on the same day for transactions processed before 6.30pm, seven days a week (AEST).

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Cosmetex 2011 Conference – A Great Success

by April Jorgensen Principal - Australasian Academy of Cosmetic Dermal Science (AACDS).

The Cosmetex Cosmetic Medical Conference in no average conference! Run annually by the Cosmetic Physicians Society of Australasia (CPSA) and the Australasian College of Cosmetic Surgery (ACCS), it has been reported to be the biggest and best cosmetic orientated conference in the Southern Hemisphere.

included Sue Graham, one of the senior lecturers for the Australasian Academy of Cosmetic Dermal Science (AACDS), Richard Parker, from Rationale Skin Care, and Suzie Hoitink, from Clear Complexions, ACT. A comprehensive trade display is a fantastic educational experience in itself. There was a range of injectables, lightbased and skincare companies exhibiting. Having so many cosmetic companies in the one place provides a good opportunity to ask questions, watch demonstrations and do some comparative analysis - you could pick up some free goodies too!

The 2011 Cosmetex conference was held in Hobart, March 30 to April 2, and certainly lived up to its expectations! The conference program consisted of a preconference workshop, which mainly discussed business No conference is complete without matters in relation to the practice the social events! The social of cosmetic medicine, and a program included a welcome paramedical skincare cocktail party to really kick-start symposium program run the conference and an 'Arabian specifically for non-physicians.

Nights' themed gala dinner. By the Left to right The AACDS Team - Selina Schiedel, Dr Jayson Oates, number of people of the dance The main program was a brilliant April Jorgensen and Aska Lagodko combination of theoretical floor, it appeared that the delegates, lectures and hands-on workshops. Keynote presenters came presenters and company representatives thoroughly enjoyed the from all corners of the globe and were carefully selected for night. their expertise in areas such as dermatology, cosmetic surgery and anti-ageing medicine.

The next Cosmetex Conference will be held in Cairns, Queensland, May 2 to 5, 2012. I encourage anyone who's The paramedical program was a great success due to the currently working in or interested in the field of cosmetic relevance of the course content and the quality of presenters. medicine (both surgical and non-surgical) to put aside this date The lectures encompassed topics such as cosmetic chemistry, in your diary. It's a very worthwhile professional development new research in cosmeceuticals, tattoo removal, intense pulsed activity (and lots of fun too!). light and treatment of certain skin disorders. Keynote presents

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salonbusiness Many of you will have seen the rapid growth in group buying websites such as Scoopon, Cudo, Grabone, Spreets, etc. These websites offer a daily deal to their database of email subscribers in the form of a greatly reduced offer from a business. These deal-based websites are here to stay and beauty businesses are a favourite offer for these sites.

But are they good for the health of your business and what is the effect of offering these deals on your beauty business long-term?

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My view is that making the most of these sites requires a great deal of planning, preparation and care. The care you must take is related to a sudden, overwhelming rush of work that you have to deal with. Some businesses are selling more than 2,000 vouchers of treatments for $59 that are worth $300. For a small salon that could be almost two years of low-margin work that has been pre-paid and that you have to deal with on top of your normal client base! To properly assess the risks and value of these websites to your business let's go through the costs you have to beware of, the opportunity they offer and some planning considerations, and the alternatives you have to achieve business growth.

THE COST TO YOUR BUSINESS Nothing to pay up front and a huge database of potential clients is an enticing pitch. However, the costs can mount once you have sold your voucher.

The first is the substantial commission. Thirty to 50 per cent is the usual rate. This comes off an already discounted offer. Then we begin with the hidden costs. These costs include the profit potential you sacrifice over the time you are serving these clients. This can manifest itself in stunted business growth if you sell too many low-value offers and you don't have time to undertake business-building opportunities.

Other costs can be the potential loss of existing clients if you can't provide them with convenient appointments and the extra work accounting for the vouchers and not spending the revenue until the costs of serving the new clients are delivered.

SUCCESSFUL DEALS for CLIENT GROWTH AND BUSINESS BUILDING

By Gay Wardle

There is also a risk to your business image. Sometimes this type of marketing can make you appear to be desperate, which is not an image you want in a high-quality service industry. There is also the potential of negative word-of-mouth feedback if you can't service the new voucher clients quickly and they become unhappy, and if one of your regular full-paying clients finds out the deal you offered on these sites.

To make a choice on whether these costs are worth it you need to decide whether these clients are good prospects, or simply a new breed of travelling bargain hunters. Will they appreciate the service you offer and stay with you after the deal or will they disappear when the next deal appears? The jury is still out on this so let's move on to the opportunity.

The plethora of “discount vouchers” is a topic that has attracted a great deal of debate and concern by the aesthetics industry. Are these deals business-building DEALS AND PLANNING FOR GROWTH tools, or could they ultimately doom the business and Your ideal goal for your business is to build a regular client base of clients who value your recommendations and pay a fair price for your lead it to bankruptcy? ㄰ 㤵 㜵

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treatments. The obvious opportunity with these deals would seem to be exposing your business to a massive database of potential customers. Other reasons you might consider offering a deal may include: ! Building a library of “before and after photos” ! Testimonials of the treatment you are selling (to be used in future marketing) ! Fill up quiet times in your week (make sure you clearly state the time it can be used this in advertising).

The aesthetics industry is predominantly a servicebased industry, therefore it needs to carefully examine the type of marketing trend it engages in to determine its suitability and the potential consequences of introducing a market trend that does not “fit” or suit the business. In this article Gay Wardle examines the potential pitfalls and puts forward proven recommendations that may better lead to prosperity Whatever your strategy you must have a plan that defines the means to supply the offers being advertised. You must have a large amount of without the risks.

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excess staff capacity available and the time to book in other services or you simply will not survive. Second, you must have a plan on how you are going to convert these leads to long-term clients and you need to have your staff well-drilled on what you are trying to achieve so they don't get disillusioned with the volume of work they face.

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The first goal is to impress the new clients so much that they want to return regardless of the price. You have to set yourself apart from any other salon and this requires more preparation than you think. Your staff needs to be highly trained prior to the deal to thoroughly analyse the new client's skin up-front and provide the client with advice that they won't receive anywhere else. They also need competent sales skills to sell extra services and to re-book these clients on to other treatments.

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There is a good deal of investment in training required prior to the deal being offered if you want to make it work for you. Otherwise you will spend months working flat out and you may find yourself in exactly the same position you were in prior to the deal.

WHAT ARE YOUR ALTERNATIVES TO BUILD YOUR BUSINESS? If you are thinking of offering a deal it is presumably to build your business. Your alternative to achieve this is to look at where this industry is heading and position yourself to reach there. If cash flow is your problem then reinvent yourself, restructure your business and give your clients what they want.

Pampering is a great service to offer, but the modern-day client wants results that make a difference to them (anti-ageing, pigmentation, etc.). You have to ensure that you have the knowledge and the business systems so your clients see you as an adviser who will keep them looking their best for many years to come. You have to be confident in your skills so you are prescribing a solution rather than just waiting for your clients to ask for what they want.

Ongoing education to keep up to date with the latest anti-ageing and advanced products available is vital, as is ongoing refinement of your business practices. You do not need the most expensive equipment, but you do have to ensure you are equipped with the latest knowledge and skills.

So before you jump into a deal make sure you have taken a hard look at your business and if it is really performing at its best. Then consider what you really want to achieve long term and if the time you will devote to servicing the deals is going to achieve that. If it isn't then commit your time and resources to something that will take you to where you want to be.

And if one of your competitors offers a ridiculously cheap deal, look at it from the other perspective. While they are being swamped for a few months it may just be the opportunity for you need to market to attract their existing clients who suddenly require convenient appointments and a service that has the time to properly care for their needs. ㄰ 㤵 㜵

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Gay Wardle is greatly respected as a trainer and educator in the aesthetic industry in Advanced Skin Analysis and IPL protocols and techniques. She has owned successful salons and has won numerous industry and professional awards for her accomplishments. Gay is the principal of Masters Dermal Academy that has just launched a new series of postgraduate Training Courses designed to bring an advanced level of skill and knowledge to aesthetic and dermal therapists through sound science and proven training principles. Her courses cover advanced skin analysis as well as other units that deal with the effective integration of equipment technology. For information on her courses and training dates near you visit www.masterdermalacademy.com.au or phone Gay Wardle on 0418 708 455.

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New Skincare Innovation offers GREATER SUCCESS In the treatment of PIGMENTATION and SKIN IMPROVEMENT

Margaret Beales

In their usual style Vogue Image Group launched their latest skincare ranges - Urban White and Derma Peel by Skeyndor - to a keen audience of over 100 salons. The location was none other than afloat on a beautiful cruise-boat on Darling Harbour in Sydney on the 28th March 2011.

Opening the event was Mary Zavaglia, Beauty Editor of Woman's Day. Having just returned that morning from London, Mary shared with salon owners the shift in consumer trends where people who are now asking for information on how they can better understand new technologies that promise better and longer-lasting results. “Our readers are no longer satisfied with just pampering, they want more from their time in the salon and from their products.” Mary said. ㄰ 㤵 㜵

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The frenzy of Botox is also reported to be on the decline as we are seeing a return to the more “natural look” where the skin does not look like it's about to burst. This has been instigated by Hollywood producers who are requesting that actors refrain from any procedure that “freezes” their features as these restrict the expression of character.

Mary also shared with us that colour in makeup is coming back into vogue and this is where the skill of correct application will once again come into demand.

Wendy Neely, Mary Zavaglia and Caroline Nelson Caroline Nelson then followed with a valuable presentation on how salons can achieve better profits through appropriate business strategies.

To launch Urban White and Derma Peel, international educator and trainer Margaret Beales gave a compelling presentation on the history of Skeyndor and its product development. She presented new protocols for skin whitening based on scientific research to offer significantly better results without the need for harsh chemicals peels.

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Catching up with Margaret we asked her a few questions that could capture the essence of what this seminar was about.

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Q1: Could you please give us a brief overview of Skeyndor as a company and the highlights of its developments until the present?

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Margaret: Skeyndor was launched in Spain in 1966 and was founded by two scientists, who were university lecturers. They produced highquality waxing products. These products were highly effective and progressively the company ventured into quality skincare formulations with the slogan “Skeyndor, the quality difference”.

From the outset Skeyndor had a strong focus on education and in 1980 they established two beauty schools. By 1990 they started exporting their products to several countries in Asia and Canada and in 2001 Skeyndor was launched in Australia. By 2006 they had pushed into new markets in Eastern Europe. Presently, Skeyndor is available in 40 countries worldwide and their information is translated into 15 different languages.

Skeyndor's success is attributed to the integrity of its formulations and the fact that they can service a wide range of skincare needs regardless of climatic conditions, from tropical to ice regions like Canada. They provide solutions for a variety of skin disorders and deficiencies as well as ageing skin that requires rejuvenation. They also provide a comprehensive range developed exclusively for men as well as a wonderful body range and a high-quality makeup range. Despite the global economic downturn Skeyndor is continuing to experience a constant growing demand for their product. This demand has necessitated the development of two additional manufacturing plants to cater for their growth.

The reason for the company's success is attributed to its commitment to quality and innovation. They are now considered leaders in the skincare industry. Skeyndor’s scientific team of nine collaborate with 50 of the leading laboratories and research centres globally to ensure their formulations are based on the most up-to-date research discoveries and offer products that bring results and meet with consumers' constant demand for advanced results. Today, cosmetics are no longer just about the surface of the skin. They are about stimulating and renewing the energy inside the skin cells and working within its nucleus to stimulate stem cells. We now can repair DNA, we can work within the genes and modify gene expression that effects skin ageing. In brief, here are some of the Skeyndor developments over the years:

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Kimberly Swoope from Your Sanctuary Day Spa winner of the lucky door prize

Luca Mora CEO of Vogue Image Group and Mary Katsis from Elly Lukas Beauty Therapy College

2005 They introduced Hydro-fillers through nanotechnology 2005 to get active ingredients into the skin. Developed new delivery systems to introduce hyaluronic acid into the skin and improve hydration.

2006 Launched the Aquatherm range for sensitive skin.

2006

The company researched and found the best thermal waters that offered the highest levels of magnesium to minimise irritation and remineralise the skin. These thermal waters form the basis of Aquatherm.

2007 Launched 2007

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the Skeyndor Meso-Science machine that offered four different technologies to assist in the deeper delivery of active substances into the skin. These technologies help improve lipids within the cell membrane, not just work on the epidermis. The Skeyndor Meso-Science machine offers three programs for the face and two for the body that assist in deeper penetration of actives.

2008 The Eternal range with its use of apple stem cells was 2008 launched. They further developed a nano-liposomal delivery system to ensure the product penetrated sufficiently to ensure skin renewal.

For this invention they won an International Award.

2010 They launched the Corrective range using the latest 2010 peptide technology to help relax wrinkles and tension in muscles and assist in restoring facial contour. With the aid of the meso machine incredible results can be achieved in skin firming and rejuvenation.

Julius Borbery, Director of Vogue Image Group, and Ibissam Merhi from The Look by Ibby

2011

2011 This year saw the launch of Derma Peel and the Urban White. The Derma Peel combines five different methods that prepare the skin with biological peels without aggressive burns. Derma Peel is a new generation skin-renewal process and the springboard for other skin-renewal treatments to follow. These protocols will ensure up to 30% better results in anti-ageing and skin-improvement results.

Urban White offers a highly effective skin-whitening treatment without the use of harsh ingredients. The ingredients within this formula contain polysaccharides, TGF biomimetic enzymes and phenolic derivatives that work on genetic and environmental pigmentation. They move deeper within the skin to the source of the problem, stopping tyrosinase and silencing the genes that contribute to pigmentation.

Q2. Can you please tell us of some of the recent research findings on common ingredients used in addressing pigmentation?

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Margaret: New research is now suggesting that deep peels using TCA or 70% glycolic with a low pH of below 2 can be destructive for the epidermis. They not only destroy the cohesion between the cells, but also can destroy the cells and particularly skin stem cells. The low pH has a corrosive effect on the cell membranes and, consequently, the skin cells can be permanently destroyed, giving the skin a whitish, grey colour and ultimately, long-term, age the skin.

Research is also now providing us with evidence that hydroquinone and phenol are cytotoxic and are capable of destroying the cells responsible for colour production. It is for this reason they cannot be used in cosmetics.

While Kojic acid is used cosmetically, there have been many reports in the past five years of serious side-effects such as allergies, thyroid and liver problems. Today, the chief country using Kojic acid is Japan.

However, in this country there are strong recommendations for it to be discontinued in cosmetic formulations.

Q3. How does Derma Peel work and how does it benefit the results of other treatments?

Margaret: Derma Peel offers a gentle, yet effective skin-exfoliating outcome that temporarily reduces the barrier function of the stratum corneum by reducing its thickness and its cellular cohesion. These factors encourage the penetration and absorption of our treatment active ingredients, which we apply topically to achieve better results.

Following Derma Peel the penetration of the active ingredients is greatly enhanced during the 48 hours after the exfoliation.

Q4. You spoke about how certain technology and the use of the Meso-Science Machine can aid in penetrating the lipid phase of the skin and the cell membrane, which other cells were you referring to?

Margaret: The Skeyndor Meso-Science machine combines two

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electro-techniques for the penetration and absorption of cosmetic ingredients (hydro-electrophoresis and electroporation). The hydroelectrophoresis current stimulates the release of substances into the skin by an electrical charge, which pushes the active ingredients into the skin. The electroporation current creates micro-canals or micropores in lipids, which are present in the stratum corneum and in the surface or membrane of the epidermal cells. This current actually creates micro-electromagnetic shock waves, allowing products to reach the basal layer of the epidermis, which interfaces with the dermis. The two techniques are used extensively in the medical field and their use in the cosmetic field has been extensively researched and approved.

.It is worth mentioning that Skeyndor is employing for some of their formulas specific delivery systems that improve the penetration and the absorption of the active ingredients. The delivery systems improve absorption when the ingredients are applied manually, or when they are applied using the Meso-Science therapy. Examples of these delivery systems are nanoliposomes of the stem cells from plant sources used in the Eternal range. Additionally, the new Urban White range utilises hydrogenated liposomes of lecithin, which are used to slow down their metabolism, increase their release time and facilitate their penetration into the interior of the cell nucleus to improve their genetic action.

Q5. In terms of penetration does the electroporation current within your device penetrate to the stratum germinativum layer?

Margaret: The use of the Skeyndor Meso-Science machine works as a virtual needle. When the machine is used in conjunction with the Skeyndor Meso products, the specifically prepared actives reach the dermis papillae where the active ingredient and the current frequency work in synergy to target cell improvement. These techniques have been adapted for cosmetic use, but have their origins in the medical field.

The peptides used are very small (3-10 amino-acids) and are used in low concentrations <10ppm, which is sufficient to bring about cosmetic results without producing toxic side-effects.

Q6. How does the new Urban White range work?

Margaret: The Urban White professional and home-care products feature a patented complex in addition to an innovative and unique combination of bio-engineered skin brighteners - peptides and pure vitamin C, (in addition to natural ingredients such as pure mineral enriched thermal spring water). This product range is clinically proven to reduce the appearance of hyper-pigmentation and restore clarity, while refreshing the vibrancy to the skin. When used in conjunction with Bio Peel the results are outstanding.

For those clients with skin tone issues, Urban White provides a superior and high performance solution. It includes an advanced professional facial kit and seven (7) products for at home maintenance between treatments. New Skin Foaming Cleanser, Anti Pollution Shield Mist, Shield Day Cream, Overnight Serum, Spots Eraser Cream, Shield Hand Cream and Matt Compact Powder with SPF.

Call Vogue Image Group on 1 800 554 545 or (03) 9821 0033 for further details and training dates.

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Enlightened Whitening

SKEYNDOR URBAN WHITE

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A new breakthrough for PROFESSIONAL RESULTS ㈵

in combating PIGMENTATION

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A clinically proven answer to one of the most stubborn skin conditions – hyperpigmentation.

SKEYNDOR URBAN WHITE is a state-of-the art clinical-strength formulation that delivers exceptional pigment-combating ingredients to transform the skin's appearance.

DUAL ACTION – it achieves skin brightness and luminosity, while visibly reducing the appearance of lines and wrinkles for a glowing and youthful-looking complexion, all this without harsh ingredients. ㄰ 㤵 㜵

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Active ingredients to boost results include: ! Phenylethyl Resorcinol – considered the most advanced nonirritating whitening ingredient ! Arginine – a natural anti-ageing amino acid SKEYNDOR URBAN WHITE offers a complete salon/clinic treatment range that is supported by effective homecare products to maintain and enhance the treatment results.

VOGUE IMAGE GROUP 1 800 554 545 (03) 9821 0033 info@vogueimagegroup.com.au

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STRETCHING THE MARKETING DOLLAR

By Gill Fish & Keri Kitay So, we survived the official GFC while those around us fell to the ground. But let's face it, since then our clients' spending habits have changed and business times are still tough.

Director of leading Anti-Ageing PR agency, Gill Fish of Brand New Solutions, together with Keri Kitay, show you how to market smart, on a budget, even when times are tough.

Let's get straight to the point – we need to make our marketing dollar work harder these days. How do we as beauty salons in tough economic times connect with our existing as well as new customers to build our businesses?

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The long and the short of it is this – combine a targeted and sound PR strategy that includes mainstream local-area media, together with a sound social-media plan. Bolt on some added-value initiatives within the salon… and this should bring you results.

Twenty years ago, the thought of being able to disseminate 1,000 or even 1,000,000 communications about your business with a simple push of one button would have seemed quite ridiculous. As would the ability to create your own forum, communicating with your (potential) audience on a 24/7 basis, even when they live 20 miles away from your salon.

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Well, that's just how it is today. Social media is now seen to drive traditional media and by adopting social-media tools as part of an

integrated PR strategy, you can engage certain tactics to create business awareness effectively.

Social media tools like Twitter, Facebook, Hub Pages, Blogs and more are accessible to everyone online, ABSOLUTELY FREE, and they are an effective way to engage fans and potential fans. All information posted on social-media sites can be cross-promoted from one to another and back to the salon's website.

Facebook, the world's largest online social media tool, continues to reinvent itself, and the opportunities for salons to gain fans, interact with customers and create new fans of friends and potential customers is constantly evolving.

Combine this and other social-media tools such as Twitter with Electronic Direct Marketing in the form of an electronic newsletter or postcard news flash and you are communicating with your audience, at a snitch of the cost!

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Top it off with some Local Area Marketing (co-op promotion with a non-competing business in the area or even a girls' night out event) and Local Area Media (PR/Case Studies/Reviews in your local area media) and your marketing spread is covered. All this of course creates chatter in your local area, and if the service is good, your Word of Mouth 'advertising' could become your most effective marketing tool!

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BEFORE YOU GET TO IMPLEMENT THE TOOLS, THERE ARE SOME BASICS THAT NEED TO BE UNDERSTOOD:

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1. What is your business’ USP (Unique Selling Proposition)?

Which in our terms means – making you the expert in your field and setting you apart from the rest. Think about it, if you were to choose a salon to go to as a consumer, what would you look for? Someone who is an expert at laser, at skin analysis and treatments or even waxing – we all want to get the best outcome for our investment, no matter how big or small that is. We want good service, good understanding and good outcomes. In other words, value for money.

2. What are the key messages you wish to communicate?

You will need to make it clear who you are, what you stand for and what you are offering.

3. Who is your target market and whom do you wish to attract?

You marketing should be pitched to offer solutions to those whom you wish to attract.

4. What image do you present to your market?

What is your key message and what sets you apart from the rest?

5. Does your business have a good reputation?

Do you work in such a way that you engender trust? Do you have a reputation for excellence?

Once you have defined your key messages you are ready to move.

These are the tools we would recommend you engage (NOTE – we are assuming you already have a brand identity logo, functioning website and company brochure) :

FACEBOOK – COST: FREE: There are a growing number of opportunities for salons to communicate with their fans on Facebook and to create an integrated and engaging Facebook fan page. Updating content on a regular basis, keeping fans up to date and engaged: ! Salon news – staff & client celebrations ! Product & treatment reviews ! Competitions and special offers ! Customer photo uploads ! Links to useful articles ! Video uploads ! Link your FB page to your website ! Media coverage ! Discussion Boards ! Events

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Twitter is a free social networking site that allows users to share and discover what is happening in the world right now through microblogging based on the very simple question, what are you doing now?

Twitter expects to have more than 18 million users by 2010. Set up a Twitter account and keep posting interesting information: ! From skincare tips to updates on overall health or even celeb beauty ! Special offers and events ! Follow others and they will in turn follow you ! Engage in Twitter conversations with people who are already talking about you

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SOCIAL-MEDIA ETIQUETTE Yep, it's for free, but it does still come at a price if not used honestly.

Always be transparent, have a crisis plan in place, just in case you receive negative feedback. Don't ever be misleading or dishonest and always be ethical and responsible.

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ELECTRONIC DIRECT MARKETING – COST: MINIMAL SENDOUT COST plus SET-UP FEES

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Electronic newsletters and postcards are a cost-effective way to communicate with customers. It is also a way to target new customers, through 'send-to-a-friend' initiatives, where your existing customers are incentivised to forward by email to their friends.

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A standard template is set up that matches your existing brand identity. This template is used on a regular basis (usually quarterly) to update on news, specials, interesting information about beauty and health, case studies, treatment updates and more…

If a short, sharp special or communication is required, for example, for Mother's Day or Breast Cancer Awareness month, or even a Girls' Night Out, event E-postcards are excellent cost-effective tools!

LOCAL-AREA MARKETING – Catering & Goody Bag

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Engage in conversation with other followers or people you follow to – increase the presence on Twitter the more you tweet on other people’s pages, the more people will be exposed to your salon.

Most of us enjoy a night out with the girls discussing the latest in skincare, wrinkle reducers and other rejuvenating topics! Initiate a Girls' Night Out for your customers and their goddess friends! Select either the salon or a venue nearby, with delish nibblies and champers and ask a leading plastic surgeon to come and speak about what's hot and what's not in the good-looking market. Invite an anti-ageing doctor to attend as well – we all want to know how to look younger and feel better. At the same time, launch a new treatment in salon or a special package offer, which runs over six sessions. Get your suppliers to sponsor a goody bag for each guest. Market through the local paper, Community Diary as well as local-area radio station.

FOURSQUARE – COST: FREE

LOCAL-AREA SPONSORSHIP – COST: Services time

The benefits of location-based social-media sites are quickly becoming a huge phenomenon with salons, providing a platform for businesses to become involved to be promoted. Tapping into location-based services allows your business to be noticed by people who may not have known if before, but will know about it because a friend has “checked in”.

Everyone loves a pampering treat and our local colleagues at the schools or daycare centres are always looking for great fundraising tools. Why not sponsor a MAKE ME OVER prize for one of those events to entice the mums in the area to visit your salon. They will love it, and EVERYONE will take note.

YOUTUBE – COST: FREE

LOCAL-AREA MEDIA – COST: FREE

Video is the fastest-growing sector in social media. Encourage your customers to upload video reviews of your treatments. Engage your team members in a set of videos to describe your treatments – your signature facial, your high-end laser, tips for painless waxing and more and open up your own branded YouTube account. As new videos are created, they will be uploaded to the YouTube site and promoted through your website, Facebook, Twitter and other social media tools.

Local papers are always looking for a great story. Be it about the increase in non-surgical rejuvenation techniques, the latest in laser or more… gather your best case studies and pitch to the local media for a feature story. Remember to ensure that your customer is willing to have their pic taken. After all, your business is about beauty and she needs to look good! You will be surprised at how easy it is to secure the coverage. And, the response is always great.

HUB PAGES – COST: FREE

So, here you see, with the advent of the Internet things have changed.

Opportunities abound for self-promotion, using the Internet as well as local-area opportunities. Give it a try, it works!

Hub Pages is an easy to use publishing tool that hubbers can earn money by publishing articles on topics they love and are experts on. So, you are an expert on advanced skin analysis or laser hair removal. Use this opportunity to write some articles and upload to Hub Pages. ! Set up a Hub Pages account ! Create articles to upload to the hub page ! Promote on FaceBook, Twitter and your website ! Upload content frequently to provide hub readers with current, fresh and relevant information

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BRAND NEW SOLUTIONS is Australia's premier AntiAgeing PR & Marketing agency, delivering services to the leading brands and experts in the field of Anti-Ageing. www.brandnewsolutions.com.au Ph: 02 8356 9595 / 0400 200 441

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The Ultimate Make-Up System

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1800 636 077 www.naturalcompatibles.com.au

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GAINING THE “WOW” FACTOR to impress Your Clients and Your Accountant

by Tess Walls As a supplier of beauty and spa products I have seen hundreds of businesses. I have to admit that it is not very often that I get “wowed” by a business, so when it happened to me two months ago I felt I had to share with you some of the elements that created this incredible “WOW” experience.

Lasertech is located in War Memorial Drive, Next Generation Health and Fitness Club, in North Adelaide and is in a great location.

Lasertech houses state-of-the-art equipment-based therapies, but rather than the technology, it is their business principles that I believe make this business different from so many others.

Lasertech has been operating for 12 years as a Medical Laser Skin Rejuvenation Clinic and Medi Spa. The owner, Sharyn Yelland, is still very involved in the business operations and her passion for great customer service and exceptional results is ingrained in all the staff.

MY FIRST EXPERIENCE WITH THE BUSINESS BEGAN LIKE THIS: As I walked through the entrance of Lasertech I was greeted by a very clinical, but warm reception area that was immaculately presented.

There were no tired counter displays or posters and there was a lot of stock on the shelves. It instantly gave me the impression that this business knew how to recommend products to their clients and they took their profession as skin and body therapists very seriously.

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I then moved towards the reception desk and was greeted by a very professional-looking woman with amazing skin. She smiled and I do believe she said something like “Good morning, welcome to Lasertech, you must be Tess?” She then said that Sharyn would not be long and she asked me to come with her, as she would love to give me a tour of the facility. The tour was well rehearsed, but beautifully done. I thought to myself that this owner must invest a lot of time into training her staff, as there was nothing missed. If I was a client, it would have educated me on so many treatments, and because I got to see the warm, cosy rooms for body treatments and the clinical rooms for Laser, I instantly felt like I could trust this business.

I was then returned to a waiting area where I was given Sharyn's card and two menus, one which was very clinical and the other a spa menu.

I really liked the separate menus as they helped the client separate the two businesses (the Laser Clinic and the Spa) and I thought this would

also help the therapists recommend courses of treatments and homecare.

As I looked through the menu I noticed their mission statement “Inspired by Creativity – Driven by Passion” and then I looked up and there it was written on the wall again. It was at that moment that I realised that this statement reflected the heart of the business – it was driven by passion, I could see it everywhere, it was in the “heart” of the staff, the walls of the business, and I am sure the owner would be equally impressive.

The door then opened and Sharyn appeared and again I was wowed.

Her appearance was immaculate and her skin was amazing. She then took me into an office-style room, which I believe is used for all Lasertech consultations, and where all skin and body concerns are discussed and client treatments and product recommendations and solutions are given. I really do believe that this model is one that works. It instantly reflected the clinical aspect of the services provided – a professional environment that puts the client at ease that they are in the hands of experts who will help solve their problems. In turn this environments reflects credibility and is perfect for presenting treatment packages and products that will achieve high levels of treatment outcomes. This high-standard level may mean fewer clients through the door, but more money per client and a better client experience.

After a very intense meeting where Sharyn asked many questions on ingredients and how they work on the skin, I was asked to produce documents outlining clinical trials that explained how our products delivered the results and what guarantee we could give. She then allowed me to return and see her again.

At our subsequent meeting we discussed business strategies that would be implemented for the launch of our product. These things included a banner above the entrance of Lasertech outlining a call to action and advanced staff training on site.

Now two months on Sharyn and the team at Lasertech are using the Germaine de Capuccini products to treat skin conditions like pigmentation, anti-ageing and body conditions like cellulite, stretch marks and body contouring and they are really enjoying working with us, as we are with them.

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IN SUMMARY THE TIPS THAT I BELIEVE CREATED THE WOW FACTOR ARE:

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Lots of stock, which helped the sales process – stock sells stock Therapists with amazing and enviable skin Therapists who can think for themselves as “skin experts” In-depth and regular training and protocols for client greeting, answering phones and spa/salon tours A spa tours that sells Separate performance treatments from indulgence treatments A mission statement that sums up your business and tells everyone about your values Service menus to sell treatment expectations A consultation room that reflects “clinical treatments” Investment in consultation and product training through the support of your supplier Sell treatments and homecare products in packages (talk to APAN about their interest-free loans available for your clients) Know your product works and get a guarantee from your supplier Get your supplier involved in the launch strategy Business owner should take time to review the business's performance at least every month.

I really do believe the key to creating a WOW experience starts with the business owner. Sometimes we get so caught up in the day-to-day running of the business and the necessary tasks that need to be performed that we forget why we started the business in the first place.

However, we need to regularly stop and assess and then implement staff training to make sure that we deliver the WOW experience and ultimately have a successful business that makes money.

Tess Walls is a qualified Beauty Therapist, Trainer and Director of ISPA Group and the Australian Distributor of the skincare brand Germaine de Capuccini. She has 17 years’ experience in the spa and beauty industry in Australia ad has a passion for helping others build their business step-bystep. Tess has also undertaken studies on the psychology of sales and loves importing her knowledge to others. She works extensively within the aesthetic and spa industry teaching therapists how to offer exceptional client services to their clients. Tess is no stranger to success. She has owned her own salon and managed spas in exclusive international resorts, including they Hyatt Regency Spa, Grand Cayman Island, Caribbean and is an acknowledged expert in spa and salon systems.

If you believe that Tess can help you grow your business phone 1300 432 100 or mobile 0424 419 876.

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SCIENTIFIC NEWS

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This section presents news and research information relating to skin and anti-ageing discoveries.

In this issue this section will be totally dedicated to the th 5 Annual Conference in Anti-Ageing and Aesthetic Medicine.

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workshop with the world's foremost experts in Aesthetic and Anti-Ageing Medicine who will educate health professionals on leading Integrative aesthetic practices.

Recycling autologous fat for perfecting face and body appearance Recycling is taking on a whole new meaning in the world of aesthetics with fat transfers the latest trend, according to leading cosmetic surgeon Dr David Topchian.

lifestyle management”. “ It's a proactive, preventative approach to healthcare with a focus on maintaining your patient's best health”. Preventing the external signs of ageing requires a delicate balance of Aesthetic therapies integrated with Internal wellness practice”

THE 5TH ANNUAL CONFERENCE IN ANTI-AGEING & AESTHETIC MEDICINE Age Management – Prevention, Integration and Balance 20-21 August 2011, Sofitel on Collins, Melbourne Anti-Ageing Medicine with a focus on an integrated aesthetic approach to age management is the emerging new frontier of aesthetic healthcare, according to AustralAsian Academy of Anti-Ageing Medicine President, Dr Nathan Francis. Dr Francis said the 5th Annual 2011 Conference in Anti-Ageing & Aesthetic Medicine, to be held in Melbourne, would put AustralAsia at the forefront of aesthetic medicine. ㄰ 㤵 㜵

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Themed Age Management – Prevention, Integration and Balance , the 2011 Conference will showcase the latest scientific research and clinical protocols, presented by world leaders in the field from Australia and abroad with a focus on the interdependence of aesthetic beauty and internal health.

Announcing the theme of the conference, Dr Francis, said “Age management is all about healthy ageing using integrative and evidence-based medicine combined with

“This approach to medicine signifies an important shift into mainstream preventative healthcare. It addresses day-to-day issues facing practitioners and their patients, by using evidence-based scientific research to back up their practice, for issues ranging from BHRT in Dermatopause through to cosmetics and lifestyle management protocols including diet, exercise among others,” Dr Francis said.

“Internationally, aesthetic practitioners are turning to integrative care as a more holistic way to support patients/clients in their quest for healthy ageing,” Dr Francis said.

The 2011 program will also feature a

As a recognised expert in cosmetic surgery, Dr Topchian will speak to Australian aestheticians at the 5th Annual Conference In Anti-Ageing & Aesthetic Medicine. Called “Taking It Out & Putting It In”, Dr Topchian's thought-provoking presentation will outline the latest trends and techniques in liposuction and autologous fat transfer.

“Fat transfer techniques are continuing to improve and shows promising results,” Dr Topchian said. “The amount of autologous fat can vary from a few drops just below the eyes, to volumes large enough to enlarge buttocks.

“The advantages of autologous fat to increase volume include reduced allergic reaction, better texture, cost effectiveness and the fat can be safely stored frozen and later reinjected for further treatments. A wide range of patients may benefit from the technique including those undergoing normal ageing and dislike like the hollow, deflated appearance that parts of the face can take.

“The cheekbone area and tissues around the mouth are frequently the most obvious areas of fat loss and therefore of advancing years.

The skin sags partly because of a reduction in fat holding it out and up, causing deflation.

The lost volume can be replaced with fat from another part of the body. “Even those patients who have small buttocks may consider enlargement using their own tissue.”

Other cosmetic presentations at the Conference will include:

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The biomodulating effects of lowintensity laser therapy for the clinical treatment of sports injuries and arthritis, Ms Tina Czech Photodynamic Therapy (PDT) – New Frontier, Bill Anseline Thread and Stitch lifting – Dr Bruce Fox Stem cells, adipose derived. Therapeutic and regenerative potential, Dr Ashley Granot Improving Facial Balance and Sleep

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Apnoea Problems without Surgery, Dr Derek Mahoney Effects of an educational intervention on a patient’s appreciation of ageing.

Validation of scales used for the assessment of perioral analysis, using patient-driven analysis to show decrease in apparent age with treatment. Associate Professor Greg Goodman.

The Conference will include topics on all areas of age management from hormone balancing and internal health to the very latest in cosmetic therapies. In particular, the 2011 program will feature a greater focus on integrative and mind-body medicine.

By combining the best of both Eastern and Western medicines, detoxification, hormone replacement therapies and nutritional supplements combined with non-invasive and micro-invasive cosmetic enhancement procedures, such as injectables and laser rejuvenation technologies, doctors can help their patients look and feel better.

The comprehensive, scientific program is designed for internal and aesthetic health practitioners and is one of the key AntiAgeing Medicine Conferences in the AsiaPacific.

The 2011 program will also feature world expert clinician Dr Mark Rosenberg MD, who will educate health professionals on Integrative Cancer Therapies. Dr Rosenberg will host an Australian first workshop on Integrative Cancer Therapies on Friday, August 19, 2011.

Highlights of the Conference

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International and Australian leaders in Anti-Ageing and Aesthetic Medicine Leading research presentations from US and Europe Education about advances in clinical protocols Internal medicine breakthroughs Aesthetic education and practical workshops Science and protocols of compounding Complementary therapies presentations and case studies Practical workshops Extensive sponsors exposition Networking and social events

MENTAL HEALTH Spice up your brain Turmeric may not just add a little spice to your next Indian dish. The popular spice is now being used to regenerate brain cells after stroke. The research by the Department of Neurology at Cedars-Sinai Medical Center, was recently presented at the American Heart Association International Stroke Conference in Los Angeles.

Researchers expect this spice to enter human clinical trials soon.

Currently there is only one drug that is approved for ischaemic stroke, which occurs when a clot blocks blood flow to the brain.

This new curcumin-hybrid compound, called CNB-001, does not attack clots, but instead repairs stroke damage at the molecular level that feeds and supports the all-important brain cells, neurones.

Curcumin (the active compound of turmeric) has been studied for its potential to treat brain injury and disease, and while the substance itself looks promising, it has several drawbacks, especially as an emergency stroke treatment, which must be quick to be effective. These include, it is not well absorbed in the body, fails to reach its target in high concentrations, becomes depleted quickly, and is blocked from entering the brain by a natural protective mechanism called the blood-brain barrier.

CNB-001 has many of the same benefits of

curcumin, but appears to be a better choice of compound for acute stroke because it crosses the blood-brain barrier, is quickly distributed in the brain, and moderates several critical mechanisms involved in neuronal survival.

HORMONE HEALTH Dim the light for hormonal health Switching on the lights between dusk and bedtime can switch off your melatonin levels and your trigger for sleep. According to a recent study accepted for publication in The Endocrine Society's Journal of Clinical Endocrinology & Metabolism (JCEM), exposure to electrical light in the evening suppresses melatonin levels and may impact physiological processes regulated by melatonin signalling, such as sleepiness, thermo-regulation, blood pressure and glucose homeostasis.

Produced at night by the pineal gland, melatonin not only regulates the sleep-wake cycle, but has been shown to lower blood pressure and body temperature and has also been explored as a treatment option for insomnia, hypertension and cancer.

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"On a daily basis, millions of people choose to keep the lights on prior to bedtime and during the usual hours of sleep," said Joshua G o o l e y, P h D , o f

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Brigham and Women's Hospital and Harvard Medical School in Boston, USA and lead author of the study.

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"Our study shows that this exposure to indoor light has a strong suppressive effect on the hormone melatonin. This could, in turn, have effects on sleep quality and the body's ability to regulate body temperature, blood pressure and glucose levels."

About the AustralAsian Academy of AntiAgeing Medicine (A5M):

More information on this topic will be presented at the Anti-Ageing Conference.

WHY SHOULD YOU ATTEND?

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Gain in-depth and practical knowledge that will improve your patient care.

Learn business practice knowledge that will help you improve your bottom line Hear the latest clinical protocols in Internal, Aesthetic and Integrative Medicine Reference materials from clinical presentations and workshops

Experience networking opportunities with your peers and potential suppliers

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A5M is the fastest-growing AustralAsian medical educational authority in Anti-Ageing and Preventative Medicine

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Evidence-based medical education using scientific principles of responsible medical care

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Combines integration, prevention and balance using a holistic approach

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Committed to ongoing research in the field of Science & Medicine

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Access to local and internationally acclaimed research and protocols

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Expert Advisory Board from Medical, Science & Research fields

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Membership benefits support professional development opportunities Internal & Aesthetic Medicine specialties

Dr Robert Goldman For more information or to register contact the AustralAsian Academy of Anti-Ageing Medicine, P: 03 9813 0439, E: enquiries@a5m.net or visit the website to view the updated program www.a5m.net.

Pre-Conference Workshop Integrative Cancer Therapies Workshop With Dr Mark Rosenberg Friday, August 19, 2011 The Integrative Cancer Therapy Workshop will provide comprehensive clinical education on cancer care including:

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Safe and Effective Protocols Engaging Multiple Modalities Off-Label Pharmaceuticals Nutraceuticals Vaccines and Immunotherapy Novel Drugs/Substances Mind-Body Techniques

The 2011 AustralAsian Academy of Anti-Ageing Medicine (A5M) Conference is the premier Anti-Ageing clinical program of the year, combining Preventative, Integrative and Anti-Ageing Medicine in a program, which leads the way in Anti-Ageing health and medical education. Together with over 40 world-class speakers, the conference presents an extensive A n t i - A g e i n g Exposition, combining internal with aesthetic exhibitors, show-casing cutting-edge products and technologies for the advancement of proven rejuvenation and antiageing techniques.

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AUSTRALASIAN INTEGRATIVE AND AESTHETICS WORKSHOP SPEAKERS Gay Wardle - Expert in skin analysis and IPL/LED light therapy. Dermal Analysis Skills to Build Your Business Profit Ricky Allen - Specialist in Paramedical Aesthetics. Wholistic Marketing for your Practice April Jorgensen - Director of AACDS. Treatment of Melasma Dr Alicia Stanton - Anti-Ageing Physician & BHRT expert. Weight Loss and Skin Health Daryll Knowles - Compounding Pharmacist.

Cosmeceutical Update Tina Czech - Clinical consultant, Nutritionist & Laser specialist. Laser and Aesthetics Prof Paul Taylor - Exercise Physiologist, Nutritionist & Neuro-Scientist. Understanding Genes and the Environment Dr Frances Pitsilis - Holistic & Integrated Medicine.

Nutrition and the Skin Ann-Mary Hromek RN - Environmental & Nutritional medicine expert. Toxic Cosmetics

8.30am to 5.30pm

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CONFERENCE PROGRAM Saturday 20 August, 2011

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8.00 8.10 8.10 8.40 8.40 9.10 9.10 9.50 9.50 10.20 10.20 10.30

PLENNARY SESSION - AUDITORIUM 20 August, 2011 Saturday Chairperson - Dr Michael Zacharia Opening and Welcome Culture Clash in Ageing: East Vs West Latest Research on Alzhelmer's Cancer pH Manipulation Therapy Common problems in Female Hormone Therapy Fellowship Presentations

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A5M Advisory Board Dr John Tickell AUS Dr Ralph Martins AUS Dr Mark Rosenberg USA Dr Alicia Stanton USA Dr Bob Goldman USA

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CONFERENCE PROGRAM Sunday 21 August, 2011

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The above program is a preliminary only. For updated information and for online registration visit Web: www.a5m.net. Email: enquiries@a5m.net or Phone: 03 9813 0439 APJ 33

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Skincare results have just reached a new level with

Christina Cosmeceuticals Matoyla Kollaras is known in the aesthetics industry as a passionate, intelligent and no-nonsense product supplier (Australian distributor of AHAVA skincare) who is committed to quality and purity when it comes to product formulations. I have never seen her more excited as she announced the launch of the Christina Cosmeceuticals range in Australia earlier this year. Here we caught up with her and asked her to reveal to us the value of this product range and what it hopes to bring to the Australian aesthetics industry.

Q1: You have recently launched Christina Cosmeceuticals to the Australian market. Can you tell us what are the unique advantages of this product?

Matoyla: We are thrilled to be able to bring to the Australian ㄰ 㤵 㜵

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professional a brand that combines clinical and scientifically based efficacy with a great traditional aesthetic foundation. Christina is the brand that everyone wishes they could create. Building on almost 30 years of working hand-in-hand with professional aestheticians throughout the world, Christina is a trusted friend and partner for aestheticians worldwide, and a natural next step for the specialist skincare professional.

OUR UNIQUE ADVANTAGES INCLUDE: ! PROFITABILITY: We offer scientifically validated products and

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treatments at realistic prices, cost-effective treatments, plus 90100 per cent retail mark-up.

NO ONLINE SALES: Not now, not ever! On-line sales harm business and the brand. Christina fights hard to ensure that all products are only available through the professional environment.

SIMPLICITY: Easy to follow multi-stage treatment programs and small range of concise homecare.

ADDRESSES MULTI-FACETED SKIN CONDITIONS: Christina gives the therapist the tools to address multi-faceted skin conditions such as acne, photo and environmentally aged skin, hyperpigmentation, rosacea, inflamed, stressed skin and chronically dehydrated skin, etc. Christina Cosmeceuticals is for all skin types and logically addresses skin conditions rather than skin types. ㄰

Q2: When was this product formulated and what research backing does it offer?

Matoyla: Christina Cosmeceuticals was first established in 1982 by Christina M. Zehavi. With almost 30 years’ experience, this company is not yesterday's trend. The brand continues to grow and is currently available in over 40 countries worldwide. Christina M. Zehavi, who is the president of the company, is an internationally recognised dermatologist, a leading educator and practitioner and the Editor in Chief of the Israeli edition of Les Nouvelles Esthetiques. She has a

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wealth of both theoretical and practical knowledge and experience behind her and still to this day works hands-on as a much-sought-after practitioner.

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Through years of first-hand experience Christina M. Zehavi personally saw a genuine need for products that provide comprehensive solutions without compromising skin health. Starting from a small family operation, Christina set out to improve the quality of the current availability of professional skincare products, both for the clinic and for homecare. Every Christina Cosmeceuticals product and treatment is conceptualised and tested by a panel of leading dermatologists, cosmeticians, scientists and leading research institutes such as the PASTEUR INSTITUTE.

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Christina's commitment to ongoing research and development puts them at the forefront of the skincare industry constantly developing new and improved skincare solutions. Building on a history of credible products and working hand-in-hand with professional aestheticians worldwide, Christina is a trusted friend and partner for aestheticians that offers a natural next-step for the specialist skincare professional when higher results need to be achieved.

Q3: What training and support do you offer with this range?

Matoyla: At Skin Factors Pty Ltd we have gained a reputation for delivering the very best in product training and education. Our philosophy is “Knowledge is Power, Knowledge is Selfempowerment and Knowledge is Profit”.

We believe that healthy skin results can only be achieved through credible education, innovation and through accurate professional advice. Together with Christina, we are committed to supporting aesthetic professionals in training that will confidently deliver exceptional treatment results for a wide range of customer needs from prevention and treatment, to maintenance of healthier, youngerlooking skin. Our training is delivered through in-depth workshops, including hands-on training, seminars and conferences to better understand each product and treatment. As part of our comprehensive training we also provide skin experts with user-friendly tools to facilitate skincare regimens by offering professional instructions and guides.

We provide:

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FREE training in all States FREE support from fully trained staff FREE follow-up and refresher training Qualified Clinical and Paramedical Educators conduct all training.

Q4: What salons would be best suited to introduce this product?

Matoyla: There are several trends that are currently changing our

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industry. First we have seen the rise of the cut-price salon that is committed to on-going discounts. Then we have the growth of cosmetic medical clinics offering clients the quick-fix solutions of injectables and fillers. And last the availability of salon-only products on-line. All of these factors have changed the industry's identity and many therapists are finding the need to re-evaluate their clinic's identity and direction.

The clinics that are best suited to stock and use Christina Cosmeceuticals could be defined as: ! The aesthetician who is looking to specialise and position themselves as the sought-after clinic with a reputation for exclusive treatments and products.

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The aesthetician who wishes to move beyond just offering expensive maintenance products and treatments.

The aesthetician who wants to rival cosmetic medical clinics for immediate and long-term skin results.

The aesthetician who wants her business to be a serious skin clinic rather than a salon.

For the aesthetician for whom treatments remain a 'true art' and the hands-on approach is still important.

The aesthetician who is seeking exclusivity, and to improve their long-term position in business growth.

As a company we are only seeking to partner with a few dozen businesses Australia-wide. We are highly committed to the success of our clients and we can achieve this through powerful aesthetic tools.

Also, by having a smaller database of clinics enables us to develop a close working relationship with each and every one of them to support their success. This is vitally important when dealing with dermacosmeceuticals and their protocols for successful outcomes.

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Q5: How comprehensive is the Christina treatment range and what about retail stock? How is it positioned pricewise?

Matoyla: All Christina products are realistically priced.Treatments are cost-effective and retail products are affordable. For example: Cleansers and toners are $50.00 each, moisturisers up to $89.50 and serums up to $95.00, with a retail mark-up of 90-100 per cent. There are just 50 products in the retail range. We are so confident in our products that we offer a Guarantee. While there are many products that promise to be the best, we are confident that Christina Cosmeceuticals can rival the best of them in both the visible results that our treatments can deliver, while still maintaining a cost-effective price point and an excellent profit margin. You can't beat that!

Q6: Do you conduct in-house training for salons and their staff or only at your premises? Where is your next training session?

Matoyla: We generally conduct group training in our facilities nation-wide. We conduct in-house training under special circumstances. Should a client need to fly or travel far to attend training, we always compensate with free retail products to help cover the costs of travel and accommodation. Our training is FREE. Our next training session will be July 2011.

Q7: Why should a salon or clinic introduce Christina to the clients and business?

Matoyla: For exclusivity – This product will not be mass marketed.

Simplicity – An excellent clinical-strength product that can deliver results without complex protocols.

Profitability – At 90-100 per cent mark-up your profit margin will contribute to your business growth.

Results – You can rely on excellent treatment outcomes that will give you greater confidence and make client loyalty a breeze. ㄰ 㤵

Introduce Christina Cosmeceuticals into your business and achieve dramatic results in your skin solutions and in your profits.

For further details on CHRISTINA COSMECEUTICALS phone 1800 824 282 or visit www.christina-cosmeceuticals.com.au

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East Meets West for Improved Health, Resiliency and Beauty Dr Dzung Price In this fast-paced modern world, it has become increasingly challenging to stay healthy, fit and vigorous with advancing years. With an increase in population, toxins and pollution, people are gradually becoming prone to various kinds of stress and diseases, which reflects outwardly in their external appearance. With today's rising healthcare costs and greater awareness of prevention, people are searching for viable alternatives. They are trying to stay healthy and prevent future illnesses. Many people are just now learning the major differences between modern Western medicine and Eastern medicine. They are also finding out that, when combined, the wholeperson concept merging Western science and Eastern holistic philosophy can work to bring about maximum benefits and overall improved health, beauty and vigour.

In recent times, integrative medicine is on the rise. An increasing number of healthcare centres are embracing this form of treatment with great interest.

Integrative medicine combines both conventional medical treatments with complementary and alternative medical treatments for which there is some claimed scientific evidence of their safety and effectiveness. Studies have revealed that more people are using complementary therapies concurrently with modern medical paradigms, creating a need for the appropriate and smooth merger of the two medicines.

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Taking a look at the different types of healthcare shows two different modes of thinking. Eastern medicine, such as Ayurveda and Traditional Chinese Medicine (TCM), are based on ancient system-based medicine incorporating specific breathing, movement, herbal and lifestyle practices that has been practised, refined and tested by thousands of people for over 3000 years. In contrast, Western medicine is relatively young, less than 200 years old, based on advances in surgery and the development of the pharmaceutical industry.

Ongoing research around the world on acupuncture, herbs, massage and Tai Chi have shed light on some of the theories and practices of Eastern medicine. Evidence derived from rigorous research design as well as patient demand are fuelling the merger of Eastern medicine with modern medicine at the clinical level, while more academic researchers and institutions are

becoming more interested in the potential of integrating these two healing traditions. Based on evidence during the 1997 NIH Consensus Conference, the NIH Consensus Development Panel conservatively recommended that acupuncture may be used as an alternative or part of a management program to treat a number of conditions. These included such conditions as nausea post-chemotherapy, addiction, stroke rehabilitation, headache, tennis elbow, fibromyalgia, myo-facial pain, osteoarthritis, low back pain, carpal tunnel syndrome and asthma.

LOOKING AT THE DIFFERENCE BETWEEN EASTERN AND WESTERN MEDICINE 1.

When looking at the doctrines of both types of medicine, we see a huge divide. Modern medicine is geared to crisis intervention. Its major benefits come in the area of advanced cases of disease such as cancer, heart disease and diabetes. Modern medicine is best suited for coping with acute or traumatic illnesses. A major heart attack or severe injuries received from an accident will only be helped by immediate and intensive medical attention using pharmaceuticals and surgery. This is the area where modern medicine shines. The miracles that have occurred because of procedures performed by surgeons and quick-thinking nurses are astounding.

Eastern medicine on the other hand focuses on the attainment and maintenance of Radiant Health (rather than disease), so that the bodily functions cannot easily fall into disharmony, disease cannot readily arise, and from the perspective of our physical, mental, emotional and spiritual health, we are beyond most dangers. Caring for chronic disease, preventing future illness and aiding in the speedy recovery of an acute or traumatic illness are also areas where natural and Eastern

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medicine proves itself valuable. Ayurvedic massage therapy, tonic herbs, remineralisation strategies, diet, specific qi exercises are all examples of natural medicine that serve to strengthen the body, fortify the immune system and help it remain healthy.

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While Western medicine refers to cancer, stomach ulcers, high blood pressure, kidney stones, diabetes and hepatitis within a mechanistic model, Chinese medicine refers to energy deficiency or stagnation, Yin and Yang deficiency or excess, or too much wind, heat or cold in certain organs. Ayurveda also refers to the constitutional model (such as dosha type) and the three fundamental universal energies known as the Tridosha. Ayurveda and TCM are very similar being based on universal natural bi-polar concepts that matter and energy are one. Things are not seen materially, but as ever-changing states of energy.

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Treating symptoms are the forte of Western medicine.

Doctors will prescribe medicine to reduce a fever, alleviate pain or upset stomach to increase the comfort level of the patient. Many times, the cause of the illness is rarely found and never treated, allowing recurrences to reappear in the following days or in different systems. Western medicine rarely looks further than the symptom and is continually looking for external causes of disease (such as viruses, bacteria and parasites).

Eastern medicine is always directly involved with the person and their internal reaction to different influences. It is non-invasive and focuses on the individual's needs to find and address the root cause of the illness so there will be no recurrence. A comparison might be that the West diagnoses and treats the site of disease, whereas the East diagnoses and treats the energy responsible for it. Put another way, the West fights the invader while the East strengthens the warrior.

There is a famous saying in Chinese medicine that is based on several thousand years of clinical observation. It says that if our protective energy (Wei qi) is strong, negative energy or disease will not be able to attack us. Constitutionally strong people rarely get sick – this is indicative of good protective energy. As everybody is different they react differently to the same stimulus. Eastern medicine diagnosis and treatment works within this realm of understanding. By taking care, we can assist our protective energy, for example, by dressing according to the weather, eating according to our constitution, getting proper sleep, exercise and fresh air. It is not the virus or the star sign that creates the problem, it is always our response to it and the environment we created that either allows it (the virus, bacteria, problem) to flourish or recede.

The aim of Eastern medicine is to restore and maintain the natural order of your energy. Disease comes about from disorder of the body's energies; chronic disease comes about from the longstanding disorder of energy. Your body constantly pursues balance, working all day and every day to achieve this. Pain or disease is your body telling you where it is having difficulty healing itself and achieving balance. If you treat the root of disease, symptoms disappear.

Frequently other seemingly unrelated problems will also disappear.

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For example, I may treat severe headaches or migraines (with acupuncture, homotoxicology and herbs) by addressing the cause, which I find is arising from a dysfunction or stress in the liver. As a result, not only do the headaches disappear for good, but the insomnia and nausea also improves, and the skin will also clear. This is because the root of the problem is being treated and not just the symptoms, which are merely expressed in a variety of form in the body.

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Modern medicine focuses primarily on the physical body.

They look at what they see happening to the physical body and many

times discount the patient's feelings or thoughts about what may be going on. Eastern philosophy emphasises the unity of body and mind, whereas Western philosophy has attempted to separate the body and mind to as great a degree as possible with their diagnoses and classification of mental disorders.

The Eastern philosophy does not perceive mental and emotional disorders such as depression or anxiety as being wholly centred in the brain as we do in the West. The Chinese, for example, have always associated the emotions directly and intimately with the organs. For example, unresolved emotions of anger, resentment and frustration can harm the liver, causing stress and dysfunction. This can lead to headaches, weakened vision, red eyes and dark spots, lustreless complexion and wrinkles. Excessive worry and fear can affect the kidneys, which can lead to dark eye circles, facial discolouration, lower back pain and weak legs. Conversely, digestive problems can give rise to depression and brain fog. Thus the state of mind and the state of one's body are intimately connected.

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EASTERN PRACTICES FOR FACIAL REJUVENATION AND BEAUTY From the beauty perspective, facial rejuvenation therapies that draw upon centuries-old processes and the cumulative experience and wisdom of Eastern medicine are gaining more popularity as clinics promoting cosmetic acupuncture and TCM emerge. Acupuncture or acupressure treatments for facial rejuvenation can be traced back as far as 2000 years ago when it was documented in the Yellow Emperor's Inner Classic. This bible of Traditional Chinese Medicine (TCM) discussed the combined application of acupuncture to regulate the internal system, jing herbs to rebuild your vital force and specific food for a rejuvenated life. The famous text, classic of Mountains and Seas (Shan Hai Jing), authored 770-221 BC, itemised over 150 different therapeutic herbs, of which many dealt with facial rejuvenation.

The so called “Superior Tonic Herbs” possess renowned anti-ageing, longevity and facial-rejuvenating properties. These super tonic herbs contain thousands of active components and bio-nutrients (not present in our regular food or vitamins) to strengthen the body's resistance, modulate the immune system, calm the nervous system and replenish the Primal Essence (life force). They help to provide the energy to adapt to the stresses in our environment, strengthen our will-power, raise our resilience and protect us from toxins.

In recent years, many of these beneficial tonic herbs and medicinal mushrooms (previously rare and inaccessible, such as reishi, gingseng, cordyceps, gynostemma and chaga) are now more commonly available in the West thanks to modern horticultural technology. When consumed over a period of time, these herbs can profoundly enhance the performance of our body and mind and can help us attain radiant health, beauty and longevity. For example, I have been able to successfully reverse early greying hair and significant hair loss with my patients by primarily replenishing their Jing essence with super tonic herbs such as “He Shou Wu” (stands for Mr Ho's Black Hair), remineralisation and improving circulation strategies.

According to TCM theory, the entire channel organ systems converge on the face, the most yang place in the body. Proper functioning of the body internal channel (energy) system directly affects facial beauty and the ageing process. When the internal system is vibrant with abundant qi (energy) and blood, the essence becomes sufficient to be distributed anywhere in the body, including nourishment to rise to the head area and nourish the face. A face lift can make the face look 10 years younger, yet without a healthy radiant glow it cannot be

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Hence, while topical cosmetic treatments are useful therapies, they can be doubly enhanced by wellness initiatives that detoxify and replenish internal organs and cultivate strong reserves of jing essence (life force). Working with or referral to knowledgeable integrative or alternative practitioners who can assist with the internal rejuvenation process can be very helpful for turning resistant conditions around.

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In China and India, tonic herbs are considered gifts of nature and are a rich and potent source of healing energy. They are used not to “fight” a disease directly, but to enhance the body's natural healing. Herbal treatment accounts for more than 75% of Eastern medical practice and is always a major emphasis in any Eastern facial beauty program. A program consisting of regular consumption of jing tonic herbs, regular detoxification, and using specific facial exercises to stimulate acupuncture facial points, can balance and regulate the internal functions. They can also activate local qi and flow in the facial area and therefore eliminate the conditions that lead to complexion problems, wrinkles and eye puffiness.

Aesthetic practitioners should consider skin presentations from a holistic perspective.

Many skin conditions such as acne, psoriasis, rosacea, dermatitis, eczema, sallow dry skin, puffiness, age spots, wrinkles and poor complexion are reflecting underlying organ deficiencies and internal stresses. From the oriental health philosophy, we look at the body as a whole with an integrated way of perceiving the organs that encompass mind, body and spirit. Cosmetically, the lungs have a profound influence over the skin. Any skin disorder, including blemishes and dry skin, is aided by balancing the lung function and improving breathing. Lung tonic herbs are very beneficial to the skin. The fingers and toenails are nourished by the liver and provide an excellent indication of the condition of the liver.

Someone who has a healthy liver function will have beautiful nails that are smooth, strong and naturally shiny. If the liver energy is depressed, the nails will be soft, thin, brittle, dull and ridged.

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considered young and beautiful. It will lack the vitality that can only be obtained from the inside out.

Harmonising East and West together will offer the informed individual the best of both worlds. Blending involves the integration of the concepts and techniques of the two systems – modern medicine's analytical, quantitative, mechanistic approach with the systemic, holistic, individualistic approach of Eastern medicine. This framework allows the strengths of Eastern medicine to compensate for the weaknesses of modern Western medicine. You have the opportunity to learn about yourself and your body's healing abilities.

While the Eastern medicine helps you prevent future illness, it will lay the groundwork for a healthier, stronger body. This will also benefit if you would suffer a traumatic accident, as the body's stronger tissues will help fight infection and rebuild itself quicker.

Both types of medicine are valuable and when used together provide a stronger, more viable form of healthcare. As our greying society falls victim to an increasing number of chronic illnesses, we need a health paradigm that solves problems and provides affordable, effective healthcare for all. I believe that integrative East-West medicine is a candidate for such a model of medicine.

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REFERENCES: 1. Eisenberg, D.M., Davis, R.B., Ettner, S.L., Appel, S., Wilkey, S., Van Rompay, M., and Kessler, R.C. (1998) Trends in alternative medicine use in the United States, 1990-1997: results of a follow-up national survey. The Journal of American Medical Association, 280(18), 1569-1575.

2. Sunshine, W., Field, T., Schanberg, S., Quintino, O., Kilmer, T., Fierro, K., Burman, I.,Hashimoto, M., McBride, C., and Henteleff, T. (1996) Massage therapy and transcutaneous electrical stimulation effects on fibromyalgia.

Journal of Clinical Rheumatology, 2, 18-22.

3. Wolf, S.L., Barnhart, H.X., Kutner, N.G., McNeely, E., Coogler, C., and Xu, T. (1996) Reducing frailty and falls in older persons: An investigation of Tai Chi and computerized balance training. Journal of the American Geriatrics Society, 44(5), 489-497.

4. Young, D.R., Appel, L.J., Jee, S., and Miller, E.R. 3rd. (1999) The effects of aerobic exercise and Tai Chi on blood pressure in older people: results of a randomized trial. Journal of the American Geriatrics Society, 47(3), 277-284.

5. Spencer, J.W., Jacobs, J.J. (1999). Complementary/Alternative Medicine: An Evidence-Based Approach. Missouri: Mary Ann Liebert, Inc. 6. NIH Consensus Conference (1998) Acupuncture. JAMA, 280(17), 15181524.

Dr Dzung Price is a holistic integrated medical practitioner with qualifications in Nutrition and Environmental Medicine, Naturopathy, Acupuncture, Bio-energetic Medicine and Homotoxicology. Using this comprehensive array of healing modalities, cutting edge medical technology and self-empowerment solutions, Dr Price works to address the root causes of disease and the lack of wellness in her patients. Working closely with a talented team, her approach is to restore optimal health by removing the obstacles so that the body creates agelessness and wellness in mind, body and spirit through clinics in Brisbane and on the Gold Coast.

She is the co-founder of CHI Health Innovations, a company devoted to the provision of bio-energised natural health products for wellness and beauty. www.chihealthinnovations.com

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Advance your knowledge and education to a higher level. MDA is now offering Post-Graduate courses to empower you for greater treatment results and business growth.

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With the advances in new equipment and skincare technology, heightened awareness by consumers and the collaboration between professional aesthetics and medical and anti-ageing practices there is now the need for education and specialised Post-Graduate training to support and deliver higher levels of expertise and advanced results.

Gay Wardle has launched a new training MASTERCLASS PROGRAM in 2011 to equip and empower you to make the transition with greater confidence into the realm of advanced treatment protocols for greater treatment outcomes.

Gay Wardle is without question today's leading and most influential educator in Australia. Winner of over 12 industry and business awards, she has a strong understanding of the aesthetics industry and the elements that are necessary for a successful salon or aesthetic practice.

Constantly investing in her own education and knowledge, she is not only passionate about training but simultaneously is undertaking a Bachelor's qualification with Victoria University.

MASTERCLASSES IN DERMAL TRAINING INCLUDE: ! One-day Insight into Skin Evaluation ! Two-day Insight into Skin Evaluation ! Three-day Journey to Understand and Empower your ! ! !

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Knowledge in Advanced Skin Evaluation Skin Preparation Programs to Optimise Results from IPL, Needling and Microdermabrasion Treatments to Target Pigmentation Understanding Ageing in the Skin and Treatments for Ageing Skin

ENROL TODAY Training Available in most States. For further details and to book Visit www.masterdermalacademy.com.au email:gay-da.com.au or info@masterdermalacademy.com.au Ph: 0418 708 455 formerly Advanced Aesthetics

Masters Dermal Academy

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salonbusiness In my last APJ article I wrote about the coupon marketing craze numerous salon and spa owners joined in the hope of increasing revenue. What many have now found is after the initial revenue injection cash flow has been seriously stalled. A good, solid business cannot be built by offering massive discounts. Discounts so large they by and large do not even cover running costs of the business. So it's back to the basics of driving daily sales.

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CHANGING TIMES It's a totally different market and a totally different consumer out there today from the one we were used to. And there is certainly no denying that this new economy presents the beauty industry with many challenges, and yet with the right approach, it's also possible for your business to thrive even in a tight market. The secret to increased cash flow isn't to be found in massive discounts, but instead in adopting daily practices that drive and sustain the business. Do this and you will see your business flourish like many salons and spas I currently coach are finding out.

The POWER of Daily SALES Goals to Increase Cash Flow

by Caroline Nelson

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I am a firm and committed believer in the Power of Daily Sales Goals.

This belief comes from years of experience in the beauty industry and having seen how salon and spa owners who religiously drive daily sales goals improve cash flow and build business stability. Equally, I have seen others who do not keep a close watch of daily achievements suffer poor cash flow and soon find their business faltering and sometimes failing.

It's a cruel reality that in the past 12-18 months over 500 Australian salon and spas have closed their doors forever. While some of these business failures could be contributed to the slowing economy, the vast majority has been from failure of the owner to realise they are business, people not just beauty therapists or aestheticians. It is well past time for burying your head in the sand and hoping things are going to improve. To survive and thrive in the current tight economy you will need excellent management and marketing skills. And if you don't possess these skills you will need to develop them fast.

It's true customer numbers are down, but there are still many spending. By working smarter you can capture a greater share of new customers and a bigger slice of sales in your market place, as well as more fully servicing your existing loyal customer base.

It's time to ramp up quality marketing and promotional activity and drive daily total business sales and individual employee sales.

Don't fool yourself, the survivors in 2011 will be the business owners who get down to business, stop working all available hours “in the business” and start using some of that time to “work on the business”. Sadly, some will become so disillusioned and overwhelmed that they will give up, hence the 500 closures in the past year or so. While it's too late to help these unfortunate people, for everyone else it's time to stop complaining about how slow things are and make the changes necessary to build strength and reliability back into your business.

HOW DO YOU DRIVE DAILY SALES GOALS? Some salon and spa owners have sales goals, which they review at the end of each month. Their method is to hopefully reach the target, but if this doesn't happen they either adjust the goals down for the next month or decide that as their staff don't seem to be striving to reach target they may as well forget targets. After all, what's the point of having sales goals if they are never reached? That's my point precisely.

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For sales goals to be reached they need to be driven on a daily basis.

My suggestion is to divide the monthly sales goal by however many days you operate each month. If for example your sales goal for the month was $24,000 and you operated six days per week then your daily target would be $1,000. When it's divided into a daily bite-sized amount it seems a whole lot easier to achieve.

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It also means that you are in a position to make any adjustments or corrections immediately if you are not hitting your D.S.G., instead of waiting until close to the end of the month when it may be too late to make up the difference.

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If the D.S.G. isn't reached then the very next day the difference must be made up. This would necessitate having a before-opening huddle with your team to discuss the ways and means to reach not only today's goal, but also make up the shortfall of yesterday. It's vitally important that everyone contributes how they personally will help drive sales and each and every team member that's responsible for reaching targets.

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DEVELOP A SALES-GENERATION PLAN In most businesses there is more potential profit just waiting to be discovered. In fact, in your own business you could currently be letting cash walk out your door every day without realising it's even happening. What I am going to suggest is a plan of action to correct this sales leakage and also to enable your business to reach its daily, weekly, quarterly and yearly goals. It's called the Sales-Generation Plan.

The most important parts to this plan are that you have a plan and don't just leave your success to happen by chance. And second, that you do a thorough check to find where sales leakage is currently happening.

Third, put a plan into place to make the most of all potential sales opportunities.

The most common sales leakage area is the lack of fully servicing the client's needs. This can easily be identified by checking your client records to see exactly what services and retail they are currently purchasing. The reason I suggest this is because most beauty businesses have anywhere from 50 to over 100 services they offer, plus a vast variety of skincare and makeup products for sale. However, in reality the vast majority of customers are what is termed “single service” customers.

This means they are customers who come into your business and just have one only service. And if you do a check through their purchase files you often find they have only had that one only service for quite some time. Why is this? Is it logical to presume that these people only have need of one of your services, and one only? I don't think so, as I have yet to meet anyone who couldn't use additional services and products to improve their appearance.

You and your team's job as professionals is to be observant and analyse each customer for additional ways you can improve their appearance and then provide this recommendation. After all, you are the professional and it should be part of your professional service. Do not mistake this for being “Salesy”- this is in fact superior service and is every therapist or aesthetician “duty-of-care” to offer expert advice and recommendation. Provide this and your valued customer will be in the best possible position to make the correct informed decisions as to the ways and means of attaining the grooming outcome so desired. ㄰ 㤵 㜵

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LOCATE UNDER-SERVICED CUSTOMERS Start by identifying customers being currently “under-serviced”.

These are in general the “single service” customers and in my mind they are low-hanging fruit just waiting for you to offer and provide additional services and products they need. These customers will be somewhere between five to eight times less expensive and time consuming than acquiring a new customer. So a sure-fire way to increase customer sales and improve retention and have customers coming more often and spending more each visit is to provide additional services and products they need repeats of.

Make it your business to achieve sales goals every day by providing your team with the training, tools, motivation and inspiration to reach and exceed. They need to stay connected with customers by listening to them - clarify exactly want they want their treatment results to achieve. Then customise a treatment plan that will deliver the optimum results. For a customer to have confidence to proceed with the recommended treatment plan he/she will need a professional who is super confident in their ability to provide the benefits the customer desires.

If it is the responsibility of the business owner/manager to provide direction to the team regarding the business goals and objectives, along with the training to accomplish these, then it is the employee's responsibility to strive to reach their personal daily, weekly, quarterly and yearly goals. This requires everyone on the team stepping up to the mark in a positive attitude. There can be no slackers, neither the owner/manager who has no time to train, motivate and inspire the team, nor the employee without the ability, passion or determination to succeed.

The power of daily sales goals to increase cash flow only works when the whole team is focused on providing customers with a full and complete “duty-of-care” experience, and on reaching and succeeding every single day. If you need help to implement these guidelines please contact me.

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© Copyright Caroline Nelson 2011

Caroline Nelson is a beauty industry specific business coach specialising in helping salon and spa owners to operate super successful businesses. For further details please contact Caroline on 0410 600 440 or check her website www.SalonSpaBusiness.com

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AESTHETIC INDUSTRY BULLETIN

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SALON SPA BLUEPRINT for PROFIT WORKSHOP

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Sydney 29th Aug Bris 3rd Oct Melb 10th Oct ㈵

Australian Beauty Therapist gets one step closer to International Gold When Alex Odgers was young she would paint her mother's nails and wish to be a beauty therapist one day to make people feel special. Now, at age 19, she is being trained by Australia's leading Hairdressing and Beauty College, Australasian College Broadway, to go for gold in London at the 41st Worldskills Competition in October. Alex has just completed her third week of training and is feeling super confident as the big day nears.

Worldskills is the largest bi-annual vocational skills competition in the world and sets the precedent for world-competency industry standards. This year it will see over 1,000 international tradespeople compete simultaneously in 50 skill categories during intense competition. To be able to compete in Worldskills internationally, over 500 of Australia's best battled for an Australian gold medal in 50 trade and skill categories on the Gold Coast in 2010. The country's best apprentices, trainees and school students competed for three days.

Maureen Houssein-Mustafa, Executive Chairman and Founder of Australasian College Broadway, has pulled out all the stops to help support competitors and knows why it's important to give young Australians like Alex a chance at winning gold. Ms Houssein-Mustafa and the College together have pledged to raise $60,000 over two years for two entrants to compete in the International Worldskills Competition. One is Alex, and the other is the Hairdressing category Australian representative who is also training at the College. “It's crucial that we help young Australian talent grow. We want to support them to win Gold at Worldskills, as it is not only vital for them, but it raises the bar for our entire Industry. Our youth are tomorrow's future and by giving them the right skill set we can expect Australian standards to continue setting benchmarks internationally,” Ms Houssein-Mustafa said.

The Australasian College Broadway trained Jessie-Lee Gladwell, the last Australian Beauty Finalist to win Gold at the Canadian Worldskills competition in 2009. “If it wasn't for Ms Houssein-Mustafa and the staff at the Australasian Beauty College I wouldn't be able to compete in Worldskills and for that I say thank you,” Ms Odgers said.

For further information about The Australasian College Broadway visit www.australasiancollege.com.au or call 02 9571 8288.

These must attend seminars are presented by Caroline Nelson, Australia's leading business coach, well known for her practical, down-to-earth style and her phenomenal knowledge of the beauty industry. She has designed the Salon Spa Blueprint for Profit workshop to address the challenges every salon or spa owner will face regardless of the economic climate. Not just theory, but tried and true principles she has tested over 40 years in the beauty industry.

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At the Salon Spa Blueprint for Profit workshop you will discover how to: ! Plug profit leaks in your business and save thousands of dollars ! Develop Customer Loyalty & “Customers for Life” – its money in the bank ! Blitz your competitors & Thrive and Survive in any economy ! Motivate employees to reach and exceed Targets ! “Activate” the dormant Super Salesperson in every therapist ! Teach your therapists to Up-Sell Services & Retail like professionals ! Develop The Marketing Formula that will drive business to your door If you're wondering if you should attend, ask yourself: Do I want to improve my business, management & leadership skills ! Do I want to find new ways to increase productivity and profits ! And do I want to reduce staff management stress

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If you have said yes to one or more of these questions then you need to attend this workshop as it will put you in the driver's seat and give you the power to direct your business into the high-profit realm. Workshops are to be held in Sydney, Melbourne and Brisbane.

For the full program and dates in your city or to book online visit: www.SalonSpaEvents.com or call 07 55289440 or 0410 600 440.

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Kate brings back the rose in cheeks

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Rosy cheeks are back in fashion thanks to the recent royal bride, Kate Middleton. They make the face look more healthy and youthful-looking according to many experts. Kate showed off her expert bridal beauty training from makeup artist Arabella Preston on her royal wedding day. And while it isn't a drastic departure from her normal makeup routine, the newly appointed Duchess of Cambridge donned some serious smoky eye makeup, soft rosy lips and bolder rosy cheek colour – a relatively classical look.

Fashion houses will follow through with this as the new trend. Maybe you should too!

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APJ 42

SALON EQUIPMENT FOR URGENT SALE

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Due to health reasons and change of circumstances you can pick up some excellent equipment from a salon that is closing down.

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IPL Spectrum 2000 (less than 2 years old)

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First Recruitment Site for Dermal Therapists and Cosmetic Nurses The Australasian Academy of Cosmetic Dermal Science (AACDS) is pleased to announce the release of the first online recruitment site dedicated to the cosmetic medical field. Doctors/employers will be able to advertise employment positions for qualified Dermal Therapists and Cosmetic Nurses through the AACDS website. AACDS Graduates are able to view the positions under password protection.

AACDS Director April Jorgensen states, “This is a huge step for qualified Dermal Therapists and Cosmetic Nurses as they'll be able to more effectively job-hunt in the cosmetic medical field. Clinic owners/managers will also benefit from this free service, allowing them to easily recruit qualified and work-ready clinical staff”.

For further information about the AACDS Recruitment Division and/or place a free advertisement advertising a position in your clinic, please email recruitment@aacds.edu.au or visit www.aacds.edu.au

OMVEDA debuts at RAFW

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3 handles, all can be used for face and body treatments ! 20 Filters ! Easy Software ! Professional programs ! Adjustable temperature ! Warranty can be organised ! Training available ! RF upgrade available As new purchased at $40,689 will accept $18,000.

ALSO FOR SALE: ! Vapozone ! Waxpot ! New Microdermabrasion machine (Body Clinic) Purchased $10,000 will sell for $5,000.

For enquiries phone Eva Wild 07 5452 7707

Australia's leading Ayurvedic skincare brand, OmVeda, teams up with Indian-born Melbourne-based designer Roopa Pemmaraju at Australia's premier fashion event, Rosemount Australian Fashion Week. RAFW is the definitive destination for designers to showcase their luxurious collections to the world's most influential buyers and the media.

Taking part in this prestigious event further expands OmVeda's global fan base and its appeal.

Yasmin Sadikot, who heads up the company, comments, “Aligning with Roopa Pemmaraju for her resort wear collection is the perfect stage setting for us. Her bold prints, opulent and exquisite fabrics go hand-in-hand with the spirit and tradition of OmVeda”.

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Successful career path for AACDS Graduate The Australasian Academy of Cosmetic Dermal Science (AACDS) would like to introduce one of its newest graduates, Yasmine Attard. Yasmine won the Online Student of Year Award 2010 for outstanding academic performance. She is currently working at Melbourne Laser and Aesthetic Centre performing a range of dermal therapy procedures including laser, IPL, skin needling and chemical peeling. Yasmine reports that she's very happy with her current position and was pleased to receive a substantial pay rise upon completion of the Advanced Diploma of Cosmetic Dermal Science.

Yasmine was also awarded an APAN Gold membership for 12 months.

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APJ 43

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A Bath with added benefits

Men embrace anti-ageing procedures What makes a beautiful face? Simply, it is your proportions and symmetry. During the Renaissance, European artists used a mathematical formula known as the “golden ratio” to make their subjects' faces look appealing. It was a map of facial features based on specific measurements of symmetry and proportion. A beautiful person's face, whether male or female, is about one and a half times longer than it is wide. There is equal distance from the hairline to the point between the eyes. From that point to the bottom of the nose, and from the bottom of the nose to the bottom of the chin, explains the president of the SA Association of Cosmetic Doctors, Dr Anushka Reddy, of Medi-Sculpt Clinic. When you're young, the widest part of the face is the cheekbones, narrowing to the chin, called the “triangle of youth”. As we age, volume is lost under the eyes, in the cheekbones and temples, causing the face to sag. The “triangle of youth” becomes the “pyramid of age”. Today, men are becoming as interested in the “golden ratio” as women, and are as keen to preserve their “triangle of youth”. “There is a definite increase in men of all races looking for skincare advice and non-surgical, anti-ageing treatments,” says Dr Maureen Allem, founder of the Skin & Body Renewal clinics. “Men often don't recognise that it's volume loss that is causing their face to 'sink' and 'sag', but once they understand this and experience the difference that can be made with today's cutting-edge procedures, they are total converts,” she adds.

With the correct procedures men as well as women can take 10 years off their appearance and there are plenty of non-surgical options.

Here are the most popular procedures that men are moving to:

While baths are considered the ultimate relaxation, very few seem to find the time to indulge in them. If you have bath facilities in your salon or spa you should consider using them not only for the benefit of the body, but also for the face.

Baths have long been known as an excellent way to relax and rejuvenate the skin. Soaking helps to balance the moisture in the skin and allows many of the impurities of the skin to be literally washed away. The longer you soak in the tub, the more relaxed your muscles will become, while also helping you de-stress. Research now confirms that relaxing your muscles in your body will lead to additional relaxation in your facial muscles as well. This alone makes a profound difference in how old you look – a rested, relaxed face is much healthier looking than one that is stressed. Furthermore, relaxing facial tension and relieving fatigue will allow the skin to respond better to rejuvenating and anti-ageing treatments.

For a true anti-ageing bath it is recommended that your client first shower to remove dirt and impurities. You could also follow with a body exfoliation or, prior to showering, perform a dry-brush procedure in the direction of the lymph nodes. Once the client has showered include marine algae, or mineral salts, in the bath to remineralise the body, as well as essential oils such as a good quality lavender oil to aid with relaxation. Other recommendations include chamomile, – bergamot, clary sage, geranium, Laurel Bay and sandalwood. The benefits will not only relax and refresh your client, but can offer additional benefit when performing a facial or body rejuvenation treatment.

FILLERS AND RELAXERS

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Botox (Botulinum toxin): A wrinkle-relaxing treatment that can dramatically soften facial expression lines, frown lines and crow's feet. Botox can also be used to create a slimmer jawline and to treat excessive underarm sweating, a problem for many men.

Dermal fillers: Hyaluronic acid is used to reduce the appearance of lines, wrinkles and acne scars, and to help add volume to thin lips.

In men dermal fillers are often used to help plump up sunken cheeks, in other words, to help restore the “triangle of youth”.

Dermal fillers combined with Botox to smooth and re-contour the face is popularly called a “liquid facelift”.

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LASER TREATMENTS

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Note: A number of laser treatments are not used on darker skins, as they “micro-wound” the dermis, which tends to cause unsightly pigmentation. ! Titan: The latest breakthrough in lightwave-based skin treatments, the Titan procedure uses infrared light to heat tissue in the deep dermis, causing the collagen to contract, resulting in tighter skin.

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It can be used on all skin types. During the procedure, the skin's surface is protected through continuous cooling with the Titan handpiece. Afterwards, new collagen growth results in further tightening. It is particularly successful in treating the flabby pad under your chin, or “waddle” as some call it. Most notice improvement over three to six months as new collagen is formed.

Abdomens and upper arms also respond well to the procedure.

IPL (Intense pulsed light) and laser treatments: Used to treat wrinkles, lax skin and sun-damaged skin that might be red, mottled, sun spotted or freckled. The process induces controlled wounds on the skin, prompting it to heal itself by creating new cells. Most people need between two to six treatments to see results. They go by various names, including Pearl, Laser Genesis (for all skin types) and LimeLight, and are often used in combination with Botox and fillers.

Pearl Fractional: This is a new laser treatment that can address sun-damaged skin in one treatment. Fractional laser pulses place tiny holes in the skin. Columns of damaged tissue are selected, leaving surrounding skin intact. It stimulates collagen regeneration in the treated parts, plumping the skin and reversing sun damage. Many patients see results within a week.

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Hair removal: One of the best laser hair-removal systems on the market for all skin types is Cutera CoolGlide, a handpiece that cools your skin as its glides along. It permanently removes even the coarsest hair on the chin, back or chest.

Thermage: A clinically proven radio-frequency procedure, Thermage is the only single-treatment, non-invasive procedure on the market, and can be used on all skin types. Like Titan, it heats the innermost layers of skin, tightening collagen and stimulating the formation of new collagen, which results in tighter skin and an overall younger-looking appearance. Results can be immediate, though like Titan will more likely appear over several weeks as new collagen grows.

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MEDICAL FACIALS

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Carboxytherapy: Injecting tiny amounts of CO2 beneath the skin to stimulate collagen production and improve facial sagging and dark eye circles. It can also help to endow you with a more open-browed expression, sleeker jawline, neck and décolleté.

Mesotherapy: Delivering active ingredients into the middle layer of skin by microinjections, to hydrate and firm the skin up, making it look more youthful.

Chemical skin peels: Trichloroacetic acid of varying strengths is used to exfoliate the top layers of skin. It improves the appearance of superficial fine lines, wrinkles and uneven pigmentation. This is a quick, lunchtime procedure.

HOMECARE RECOMMENDATIONS FOR MEN A man's skin is about 20 per cent thicker than a woman's, so they're less vulnerable to the sun. But you are still prone to dehydrated skin, especially if you shave daily. Use good shaving and skincare products, especially if you work outdoors a lot. ! Shave in the direction of the hair growth, otherwise you'll encourage ingrown hairs. ! Use a balm rather than an astringent after shaving. It's much gentler on the skin. ! Use male-specific anti-ageing serums.

In Australia there are several credible companies that offer comprehensive malespecific skincare lines. These include A Natural Difference from Clinical Skincare, Healthcare and Equipment Ph:1800 628 999 and Skeyndor from Vogue Image Group ph: 1800 554 545.

CIRCADIA EDUCATION CLASS Following the Sydney International Spa and Beauty Expo in Sydney on Monday and Tuesday 15-16 of August, Circadia by Dr Pugliese will be welcoming Michael Pugliese from the USA who will be conducting an educational program for the benefit of the aesthetic industry.

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In his training Michael will be covering how to effectively use acid peels including the famous SWiCH peeling and cell renewing program. This will be an incredible information-packed two days that will allow you to master these techniques and gain greater confidence to be able to achieve high-end results in skin improvement and rejuvenation. For your convenience the event will be fully catered for.

Bookings are essential so please phone 1800 247 223 or Angela Cannizzaro on 0409238 119

Allergies Can Be Natural, Too Wenonah Madison, co-owner of a farm and takeaway restaurant in the US, tries to be ecoconscious about not just food, but also cosmetics.

For her firstborn son she used biodynamic calendula-based products anointed by NaTrue, an international third-party certifier of natural and organic skincare and cosmetics. But her second, Amos, who is now 2½ she used Hydrolatum, a creamy, purified, petroleum-derived, non-organic cream that comes in a large plastic tub. Amos has food allergies, which have resulted in atopic dermatitis and eczema. Much of what he is allergic to (tree nuts, peanuts, seeds and coconut) is found in oil form as emollients in organic products.

“I didn't want to use Hydrolatum,” Ms. Madison told her doctor, but “it's the only thing that locks in moisture and protects him against certain things touching his skin. It seals him.”

While most skincare and haircare is filled with potential allergy triggers, it turns out that organic versions are, to green parents' dismay, among the worst offenders. “Generally the more expensive organic products have more allergens; they're in their purest form,” said Lisa Borden, 39, a Torontobased mother whose 8-year-old daughter is allergic to peanuts, nuts and kiwi. Dr. Hauschka, one popular certified natural line celebrated for its purity, has ingredients that some are allergic to such as organic almond, sunflower, peanut and macadamia oils.

While many organic-minded individuals are wary of steroids they are throwing up their hands and use nothing at all or rely on one ingredient, food-grade certified organic oil – olive oil as a moisturiser.

Others praises coconut and sesame oils.

The rule of thumb is – if you couldn't eat it, don't rub it on your skin. Skin is your largest organ. If you wouldn't rub it on your heart, kidney or lungs, then you might not want it on your largest organ either.

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While we strive to address allergies with topical solutions, both Eastern and Western medicine is discovering that there is much that can be done to alleviate allergies through correct diagnosis and an appropriate detoxification program. Our regular contributing physicians, Dr Dzung Price and Dr Karen Coates, are advocates of successful protocols that can assist allergy sufferers.

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can learn to recognise where they are and how we can avoid them we can make an impact on our overall exposure to the toxins in our life.

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THE IMPACT OF TOXINS ON HORMONES

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How Toxins Affect Our Hormones Alicia Stanton, MD Anti-Ageing Physician & BHRT expert

Our hormones are the messengers in our body and our metabolism depends on good hormone balance. Toxins often act as endocrine disruptors in our body. An endocrine disrupter is any substance that somehow changes the way the body's hormones usually work. They may increase, decrease or change the activity of the hormones by mimicking a hormone, blocking a hormone, changing the amount of hormone that is produced or changing the speed at which the hormone works.

The hormones that are often affected include oestrogen, thyroid hormone, testosterone, cortisol and insulin. Because these are a work in concert, a problem with any one of these hormones can create far-reaching effects. Toxins, such as pesticides, interfere with thyroid hormones by blocking thyroid receptors, so your metabolism is reduced.

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For example, you could be exposed to one of the many scents for air fresheners, candles, detergents or beauty products, which contain phthalates. Since these toxins are known to reduce the level of testosterone, as a male you could see reduced sperm count and, as a female, you could see a reduction in lean muscle mass, which could contribute to weight gain.

A toxin is simply a poison that can affect the body internally or externally and can occur naturally or in a synthetic form. More than 120,000 man-made chemicals have been brought into the environment and this number continues to increase each year. Many have never been tested for safety. Many toxic effects that follow a single exposure to a chemical are very different from those produced by repeated exposure. Many of us have repeated exposures to multiple different toxins. A report released by the US Centres for Disease Control in 2009 found detectable levels of the total of 212 chemicals in blood or urine samples for 2400 people in America.

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In the past 100 years, we have been exposed to an unprecedented load of toxins, including pesticides, industrial chemicals, heavy metals and more. These toxins have accumulated and exceeded our body's ability to get rid of them, which is causing hormone imbalance, illness and obesity. Studies have shown the common toxins in our daily lives promote early puberty, impaired fertility and are linked to breast, testicular and prostate cancers, as well as polycystic ovarian syndrome, uterine fibroids, endometriosis, miscarriages, birth defects in males and obesity.

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Additionally, new research is suggesting that the combination of numerous different toxins may be more dangerous than originally thought. It can be overwhelming to consider the fact that we are surrounded by toxins from our food, our home, our personal care products as well as our outdoor environment. However, we will see that our body is also very good at getting rid of these toxins. So if we

Other toxins such as Bisphenol A, which is known to increase oestrogen, can aggravate problems such as polycystic ovarian syndrome. A study in the Journal of the American Medical Association found that those with higher BPA levels in their urine had a 300% greater risk of cardiovascular disease and a 240% greater risk of diabetes.

TOXINS AND THEIR IMPACT ON WEIGHT GAIN Toxins can actually increase weight through a few different mechanisms. First, it is easy to see how hormone disruptors can wreak havoc on your metabolism. Not only do increases in Bisphenol A cause increase in oestrogen, they can also cause an increase in insulin levels. As a matter of fact, with as little as four days of exposure to BPA, your pancreas is stimulated to make more insulin. More insulin in the body increases the risk of insulin resistance. As we become more insulin resistant, glucose consumption leads to an increased fat storage. In addition, as different toxins create damage within the body, there is an increase in inflammation, causing an increase in the demand for cortisol, our stress hormone. High levels of cortisol can cause the body to add visceral fat, which, in and of itself, is inflammatory.

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Bisphenol A (BPA), a known environmental oestrogen, is used to make polycarbonate plastics and the resin is used for many food and beverage cans, dental sealants, baby bottles, water bottles and many

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other products. It is one of the highest-volume chemicals produced worldwide.

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In 2003 more than 6.4 billion pounds was produced with a 6-10% growth and demand expected per year! Heat and contact with either acidic or basic compounds allows the BPA to be released from the container and into our food.

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Another possible source of exposure is water, because a large amount of BPA leaches from landfills into the surrounding ecosystem. One study showed that 95% of urine samples from people in the United States examined by the Centres for Disease Control had measurable BPA levels. This is consistent with the findings from other countries. It has been shown that BPA is rapidly metabolised, so these findings suggest that human exposure to significant amounts of BPA must be continuous and from multiple sources.

A study done with students at Harvard University looked at the level of BPA in the urine of the students, as compared to how much they drained out of plastic water bottles. The students were given either stainless-steel bottles or polycarbonate bottles to drink clear liquids for four weeks at a time. Urine samples were taken at the beginning of the study compared to samples taken after a week using the stainlesssteel bottles, which showed a significant reduction in BPA. The students were then instructed to start drinking out of the polycarbonate bottles again. The result was that their urine BPA increased to where it was when they started. This shows that you can make an impact on the amount of toxins you have in your body. This is important because in 2007 a group of 38 experts on bisphenol concluded that the average levels in people are above those that that could cause harm to animals in laboratory experiments. Because of this, some bicarbonate bottle manufacturers voluntarily eliminated BPA from their products. In 2008, Canada imposed a ban on the use of BPA in polycarbonate baby bottles. Similar legislation is being considered in parts of the USA.

PHTHALATES IN COMMONLY USED ITEMS

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birth defects in boys, reproductive problems in men and thyroid problems in both men and women. Also, the immune system is affected by and could be associated with illnesses such as allergies, asthma and contact dermatitis. It is going to be more and more important for us to monitor and reduce the amount of phthalates in our environment.

Phthalates are used as plasticisers and are seen in personal care items such as makeup, shampoo, moisturiser, hairspray and cologne. They are also seen in detergents, cleaning materials, modelling clay, paints, children's toys and food packaging. When you smell a The pesticides that are sprayed on vinyl shower curtain or that new HOW TO REDUCE BISPHENOL A EXPOSURE: our crops end up on our plates and car smell, those are phthalates ! Do not microwave in plastic containers in our body. A study done by the leaching from the plastic into the ! Use only containers marked with #2, #4 or #5 National Institutes of Health air. They are currently being ! Do not use containers marked #3, #6 or #7 (PC) looked at 30,000 farm workers studied as an anti-androgen, who use pesticides. The ! Use #7 (PLA) bottles when available meaning they work against researchers showed that if the hormones like testosterone and ! Drink filtered water from BPA-free bottles, men used one of seven specific ceramic or stainless-steel bottles DHEA. Several of these pesticides they had a significantly compounds have caused reduced ! Limit canned soups, juices and sauces; buy them increased risk of diabetes. The US sperm count and other signs of Environmental Protection in glass containers low testosterone. Some studies ! Do not drink or eat out of Styrofoam containers Agency began monitoring human also linked phthalates to liver exposure to toxic environmental cancer. chemicals in 1970. Five were noted as the most toxic chemicals in humans and were found in 100% The Environmental Working Group in the USA has focused on of all samples. Nine more chemicals were found in 91-98% of the phthalates since 1998 and in 2003 they published the Body Burden samples. Another study based in Michigan found DDT in more than Study. They found 210 industrial and consumer product chemicals, 70% of four-year-olds. This is interesting because DDT has been among them a half-dozen phthalates, in nine Americans who agreed to banned since 1972. However, we often get our fruit from countries submit their blood in urine for analysis. In July 2008, as a result of that do not have the same restrictions on pesticides that we do in the pressure from the Environmental Working Group and other health United States or Australia. On top of that, many chemicals are stored groups, the US Congress passed legislation banning six phthalates in fat tissue, which makes animal products concentrated sources of from children's toys and cosmetics. Over the past eight years a series pesticides and toxins. Our soil is still contaminated with residues of of scientific studies showed that the US population has chronic the pesticides that we have banned years ago. exposure to numerous phthalates. The studies linked the chemicals to

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The US Environmental Working Group identified 12 plants with the tolerate medication is due to reduced ability for you to clear it from highest level of pesticides. These are peaches, celery, apples, your system. In Phase II, other enzymes convert the intermediate nectarines, sweet bell pepper, strawberries, cherries, pears, lettuce, metabolites created in Phase I into molecules that dissolve in water spinach, grapes and potatoes. These foods are known as "The Dirty and can be easily removed from your body through urine or faeces.

Dozen"; it is important to buy these foods organic if possible. This is This is where the kidney and gastrointestinal tract come into play. important because some Your skin, the fourth organic researchers believe that the detoxification organ is the pesticides in our food may place us body's largest absorptive organ.

What are phthalates? How are they used? at higher risk for insulin resistance, It lets minerals, medications and Phthalates are a class of widely used industrial metabolic syndrome, diabetes and toxins in and out of the body. Its compounds known technically as dialkyl or alkyl obesity. main goal is to protect the body aryl esters of 1,2-benzenedicarboxylic acid. from invaders as well as keep us One study looked at over 2000 cool by sweating and remove There are many phthalates with many uses, and people and found that 80 per cent toxins. just as many toxicological properties. had detectable levels of persistent organic pollutants. These people Even better than removing Phthalates crept into widespread use over the past were much more likely to be insulin toxins is learning to avoid them several decades because of their many beneficial resistant than people with lower altogether. Many haircare, chemical properties. Now they are ubiquitous, levels. skincare and cleaning products are being produced free of not just in the products in which they are It is possible that the toxic exposure phthalates and these should be intentionally used, but also as contaminants in we get from our food and utilised by everyone. It is also just about anything. About a billion pounds per environment is as big contributor to important to clean your home year is produced worldwide. obesity as are poor diet and using non-toxic cleaners and sedentary lifestyle. essential oils. As previously Intentional uses of phthalates include softeners of stated, organic food consumption will reduce your plastics, oily substances in perfumes, additives to HOW TO ACHIEVE intake of pesticides. hairsprays, lubricants and wood finishers. That

EFFECTIVE DETOXIFICATION

new car smell, which becomes especially pungent after the car has been sitting in the sun for a few hours, is partly the pungent odour of phthalates volatilising from a hot plastic dashboard. In the evening's cool they then condense out of the inside air of the car to form an oily coating on the inside of the windshield.

Understanding the best way to keep our organs that help detoxify our body healthy and happy will assist us to overcome problems associated with exposure to these very high levels of toxic environmental chemicals and will help with weight loss. The good news is that by making simple lifestyle choices and utilising some appropriate nutrients, you can keep your detoxification organs working well and increase your body's ability to remove the toxins.

Detoxification is a process by which your body transforms toxins and medications into harmless molecules that can easily be eliminated from your body. In order to have healthy hormone balance and achieve weight loss, your body has to have the ability to detoxify well.

Common symptoms of toxin build-up in your body include headache, fatigue, muscle aches, asthma, allergies, skin disorders and chronic infections.

THERE ARE FOUR MAIN ORGANS FOR DETOXIFICATION:

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Kidney Liver Skin Gastrointestinal tract.

Each of these has a different ability to break down our toxins and detoxify medications. These abilities are based on our genetic makeup, but are also modified through our diet, lifestyle and environmental exposures.

Detoxification is mainly accomplished in two phases in your liver. In Phase I, enzymes change the toxic compounds or medications into intermediate metabolites, or compounds. Many times, inability to

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The summary box on the previous pages gives excellent advice for the reduction of Bisphenol A (BPA). The more we understand about the effects of toxins on our hormones, the more we will be able to limit our exposure to them and increase our ability to detoxify them.

Alicia Stanton, M.D. Dr. Alicia Stanton is owner and operator of BodyLogicMD of Hartford, an anti-ageing and integrative medicine practice in Glastonbury, Connecticut serving the Hartford, Connecticut and surrounding areas. Dr. Stanton is Board Certified in Obstetrics and Gynecology, a Fellow of the American College of Obstetrics and Gynecology, a Diplomat of the Board of Anti-Ageing Medicine and an Advanced Fellow in Anti-Ageing and Regenerative Medicine. Dr. Stanton had a private OB/GYN practice for over 10 years. In 1997, a spinal cord tumour necessitated surgery and a post-operative course that caused Dr. Stanton to search out more holistic therapies. As a result, Dr. Stanton decided to shift her practice to focus entirely on preventive medicine, anti-ageing and hormone therapy. She joined BodyLogicMD in 2005 and is now the owner of BodyLogicMD of Connecticut. Dr. Stanton has a special interest in hormone balance and its effects on menopausal symptoms, weight gain, PMS, energy levels and stress. Her experience also translates well to help managing her male patients and their hormonal issues, including low testosterone, adrenal fatigue and low libido. She is the author of the book Hormone Harmony and lectures internationally to physicians and lay persons. Her BodyLogicMD Connecticut-based practice is dedicated to anti-ageing medicine and maintaining optimum health through nutrition, fitness and bioidentical hormone therapy.

Dr Standon will be one of the speakers at the A5M Conference in Melbourne this year.

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ARE YOU AN INDUSTRY LEADER? lead the way with the clinical fractional co2™ laser!

Offer treatments for:

Total skin resurfacing Various scars Pigmentation Deep lines and wrinkles Uneven skin tones Large pores Skin laxity

Core benefits of this fractional CO2 system Absolute effects The fractioned CO2 beam targets deep lines and wrinkles, pigmentation issues, large pores and texture problems as well as scars. It also stimulates the growth of collagen resulting in tightened skin for issues like skin laxity.

Minimized downtime Fractional ablative resurfacing clients can return to their daily life activities typically within a week.

Lighter resurfacing treatments can also be offered with a shorter downtime.

Increased safety All skin types (1-6) can be treated using stack pulse technology.

Following a fractional ablative procedure, there is minimal risk of scarring, infection or long-term pigmentation changes.

Increased comfort Patients can opt to have their treatment with a light topical anesthetic.

Technologies

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Simple control of ablation depth by adjusting pulse duration and energy.

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Spot sizes (3x3mm to 20x20mm) and shapes (Square to Circular) can be changed according to need and to avoid overlapping.

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we believe: your success is our priority!

Sydney International Beauty Expo Stand# 1424

Before

Call us today to request a product brochure or visit our website for more details and videos.

CSHE Australia Pty. Ltd. Clinical Skincare Healthcare & Equipment

After

1800 628 999 www.clinicalequipment.com.au

Derma Fill Electroporation

The Aesthetics Practitioners Advisory Network presents ㄰ 㤵

New Horizons Business and Professional Development

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Conference & Expo 2011 NATIONAL CONVENTION CENTRE Canberra ACT

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Sunday 25 September 2011 9.00am – 4.30pm

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Registration: EARLY BIRD’S SPECIAL UNTIL 10th September APAN MEMBERS: $45 NON-MEMBERS: $65 AFTER THIS DATE: Members $65 Non-Members $85

EXTENSIVE EDUCATIONAL CONFERENCE ! New insight into industry changes that will affect your future ! Advance your knowledge on skin science ! Learn the latest principles in improving business ! The latest advancements in aesthetic treatments ! Increase your professional scope through new qualifications ! Technology and the power of synergy how to get it right ! How to introduce the most effective slimming program ! Keys to client loyalty and business growth

WHO SHOULD ATTEND?

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CTI PRA TION

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Beauty & Aesthetic Professionals Spa and Massage therapists Nurses and Paramedical therapists Practice Managers Teaching staff Students

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APAN

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Education - Networking - News - New Releases - Prizes and Rewards - Fun ㈵

An event that will change the way you view your profession and your business For the full speakers’ program and to Register on-line visit www.apanetwork.com Ph: 07 5593 0360 Email info@apanetwork.com

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Winning Strategies for Salon Success

by Tracey Collins Tracey Collins is the owner of Complete Harmony Skin & Body Clinic located at North Rockhampton in Queensland and is a member of APAN. Without a doubt she is an astute businesswoman and an excellent therapist that is determined to do exceptionally well in her business regardless of the economic times, and she is achieving it.

Having interacted with her several times we believe she has a great deal of positive energy and some great ideas that have made her work not only successful, but also fun. We therefore asked her if she was willing to share some of her thoughts with the industry, to which she was more than obliging. Tracey is an incredible optimist, intelligent and has got what it takes to stay ahead of the game in whatever she undertakes. We trust you will enjoy her interview and pick up some tips that may also benefit your business.

Q1. Tracey, tell us a little about your background and how you got involved with this industry?

Tracey: I actually fell into this industry having started in pharmacy,

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dispensary assistant, and retailing skincare products about 30 years ago. Then when I was 21 I completed a Diploma in cosmetic/make-up application in Brisbane with an Academy that was set up in Queensland and New South Wales. After I completed the Diploma I set sail for the 'big smoke' of Sydney and through this Academy they secured me an interview with a leading skin and cosmetic company.

My interview was successful and I started working for this company at David Jones' Sydney City Cosmetic Floor. While working at DJ's and being totally surrounded by at that time some of the world leaders in skincare and cosmetic companies I then pursued (part-time) studies for an Advanced Diploma of Beauty Therapy. The President of one of Australia's Beauty Associations delivered this training and so I gained my beauty therapy qualifications.

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Q2. Since the global economic crisis what shifts in client expectations have you noticed that you would you like to

share with us?

Tracey: There are several changes that I have noted, but the most common are:

! Value for Money –

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Clients are now looking for 'package deals' with the in-salon treatments rather than the one-off facial as they perceive these as better value for money as well as achieving better results. This has now become a mainstream requirement.

Gift with purchase – Skincare offers that include Skincare packs.

These are fantastic because they not only offer great deals for the client, they also lead to generating re-purchasing of the larger retail sizes.

Gift Vouchers – Clients love vouchers they receive via their email. For instance 'New Client’, 'Happy Birthday' and 'Referral Thank You' Gift Vouchers. Some come in with a handful of these and tend to use them to receive services they haven't experienced before – it's a 'win-win' for all. Our referrals (word-of-mouth) have escalated because of our referral vouchers.

Testers/samples of products – These assist us to include the client's full skincare needs purchases together with their treatment packages. However, since becoming aware of APAN's recent introduction of client INTEREST FREE LOANS this will further increase our sales in treatment packages and skincare purchases as it will make it a lot easier to include them both in the same deal.

How clever is this offer?

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Q3. In your opinion what is the most significant change that you have introduced that has helped turn your business around?

Tracey: The following are the most significant changes I’ve made:

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! Package deals – Introducing the Microdermabrasion/Led/IPL

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packages with deals of FREE skincare and/or a FREE treatment has generated a lot of interest and increased our business.

Packages that integrate technologies is where the future lies for our industry and what consumers are now wanting. Every salon should have them if they want to survive.

Point of Sale Merchandising – More point of sale merchandise/display units for retail in the reception area that triggers impulse purchasing or inquiry from the client.

! Digital Frames in the Reception and Treatment Rooms – !

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These display our services and product deals using powerpoint slides that generate interest and sales.

Bi-monthly Newsletters – We keep our clients constantly informed on what is coming up and why they need to return to us.

Another initiative is that we enlarge our newsletter as an A3 and laminate them. Then we display them on an artist’s easel in the reception for all our clients to see and consider the offers. It is great advertising. We also email them to our clients and print a small quantity to hand out to them when they come in. If you can do all this yourself it is not an expensive exercise.

Cupcakes – Recently we introduced our own signature 'cupcakes' to be served with tea or coffee for our clients. They have our logo on them. What 'wow' factor have these stirred up?

Our clients absolutely love them and enjoy them with their tea or coffee. It's a simple thing, but it creates a warm and fuzzy feeling and people enjoy the special care we give them. You need to be creative and include fun, socially interactive things to stimulate excitement for clients to look forward to visiting you.

SMS messages – Treatment deals that have a time-frame limit eg. “Tomorrow only” or a product line deal, which is for one day only and supported with statements such as “This offer will not be repeated…”. These promotions are communicated via SMS with great responses.

Q4. In terms of retail sales what strategies have you introduced that have made a difference to your figures?

Tracey: We have introduced a better choice of affordable, goodquality retail products (mainly cosmetics/body products) that come with excellent point-of-sale merchandise that can be displayed in the sitting/reception area. Use companies that will give you deals and offers that you can pass on to your clients. eg “Gift with purchase”.

We also use the Dermascope and TV/monitor to display to the client the 'before' and 'after' shots of his/her skin. With this tool we have found that 95% of the time clients who have undergone this procedure will purchase skincare product/s and will re-book their next treatment.

We always reinforce to all staff members the importance of retailing and why we retail, re-book the client, and promote to them other services the salon is offering for their consideration.

I also believe that you should always “under-promise” and “overdeliver” in terms of your results. This has always worked for me and many of my clients have been with me since the start of my salon 22 years ago. ㄰ 㤵 㜵

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Q5. What advice and changes would you recommend to a business that is struggling in order to re-energise their cash flow?

Tracey: To start with there are five things I would recommend:

! Network with other salon owners – Ask them what works for them and would they be happy to share their successes with you.

Share your struggles with them and don't be shy to ask their opinion.

! Trim the fat – Look out for wastage.

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You may need to 'downsize', which may mean staff cuts, or if the lease is to be renewed then negotiate with the landlord or look around at other premises. This year, if a staff member has left I have chosen not to replace them. I have made extra effort to manage without re-hiring a new employee and we have managed very well. If you're great at what you do and what you offer you will find that the majority of clients will stay loyal to you.

Introduce a new product line – You may need to introduce more affordable skincare lines (but don't compromise on quality).

Navigate the net and explore what other salons are doing that makes them stand out (look at overseas salons/spa also). Contact APAN, they can give you great recommendations, as they know so many companies and their strengths.

Look for best deals for your consumables – Have you ever considered looking at the reject stores, or supermarkets for you supplies of tissues, cotton wool, etc?

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! Shop around to get the best deals for your eftpos/credit card terminals, bank fees, etc – Honestly, I have just done this for the first time and it worked, I'm thrilled! APAN has also negotiated a new deal for members with Suncorp Bank. Their new rates are fantastic. It all adds up in the end.

Q6. What do you think of the new Interest-Free Loan that APAN is introducing and how do you believe it will benefit your business?

Tracey: Brilliant! What a fantastic opportunity we have as APAN members to secure more cash flow and to get clients committed to our salon treatments and home skincare products. I can't wait to introduce this INTEREST FREE benefit to our clients and reap the monetary rewards by selling even more packages and skincare. The sky's the limit and beyond with this one! Great work, Tina, thank you.

Q7. Why did you join APAN and what value and benefit do their services offer you? Can you give us an example?

Tracey: First of all, I appreciate and recognise APAN's commitment and dedication to its members. It is very apparent that this Professional Body is about servicing its members.

Second, the industry support is phenomenal. You can ring head office and your queries are always addressed if not immediately then very quickly.

Third, the education and the access to other professionals that one needs to interact with when operating a business are available to you.

Fourth, the affiliation with other professionals and businesses, whether it's a FREE consultation time or discounted rates. I recently used the 30mins free consultation time with APAN's solicitor, Mr Michael Bishop from Pointon Partners, and 'tales of the unexpected' I was talking to him immediately after introducing myself to the receptionist. He gave me the attention I needed, I wasn't rushed, I wasn't told 'he'd get back to me' and he is further looking into my enquiry. This service definitely gets the big P of approval from me.

Now I can't wait to introduce the INTEREST FREE LOAN service for our clients.

Congratulations APAN, I just love doing business with you.

Tracey Collins can be contacted at Complete Harmony Skin & Body Clinic Ph: 07 4921 0555 Email: completeharmony@dodo.com.au

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salonbusiness As a Manager your communication needs to be creative, passionate and engaging. So there are three points I want to touch on.

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1. Structure your communication and training of staff by asking yourself three questions. a. What do I want them to Know? b. What do I want them to Feel? c. What do I want them to Do?

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2. Use your personal experiences to help connect with them. They will value the transparency and insight into your own journey.

3. The Y Gen is a post-literate generation. For improving communication use real-life examples, stories, metaphors, humour, role-plays, music, and visual aids (photos, videos, props, etc.). Facebook and I-Phones are two perfect examples.

We also need new leadership paradigms to win them over. These young people have grown up with leaders stating one thing, but living another. This generation has seen the demise of big Australian companies due in part to character flaws in the management and lived through long-running political sagas.

Hence no wonder they have developed their own ethical and moral boundaries.

The mentors they are looking for need to be authentic and walk the talk. These mentors happen to be the older Gen X or Baby Boomers who want loyalty, respect, commitment and ethic they have demonstrated to be shown back to them.

In order to achieve this they need to understand where this generation is coming from and what they are really wanting in a workplace environment: ! Gen Y want a workplace that they can belong, which is stress-free, social, a warm, friendly workplace, which values the environment, people and socioeconomic concerns, even before profit. ! To provide a workplace culture that uses team language, develop fun traditions and tell them regularly that they are valued and supported. ! That there is a clear support towards their self-development.

A stereotype is that Gen Y has no loyalty. It is true that they are brand fickle and show little or no loyalty to a company. However, they demonstrate strong loyalty to their friends and others to whom they feel they can trust.

So they are looking for leaders that can include, connect and unite.

How to Engage, Motivate and Communicate with Gen Y Phillip Fernandez Human Strategy Specialist and Business Coach

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When we are communicating, particularly with the Gen Y (18-24 years of age), we must continually pique the interest of the listener as the average attention span has been declining. There is little point reeling off numerous details as the short-term memory has the capacity to only recall just 5 to 9 items (Psychologists George Millar 1956). Therefore in communicating remember the Primary Effect (points made in the first minute) and the Recency Effect (points made last or most recent things heard) will be the parts of the communication remembered most.

Most people today are a combination of kinaesthetic/visual learners, which means that they learn best through observation and being involved by doing the task they need to learn. The Gen Y is no exceptions as surveys showed that 80% of students preferred this type of learning.

Few have an ideal family background today, and the older Gen Y are delaying a family of their own, and so are looking for new families in their friends, workmates and their company.

Life today is more holistic. Therefore it is less differentiating between work and social life and the values between these two arenas. Therefore the employer needs to not only look at their role-fit based Competence, but also on their Culture fit and that their Character fits their values and that of the company.

If you are experiencing difficulty in this area please feel free to email me or give me a call to make a two-hour complimentary appointment at your convenience.

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Phillip Fernandez – Wizard Business Consulting P: 1300 747 389 M: 0402 213 813 E: phillip@businesswizards.com.au

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As a trainer who runs many educational lectures every year it might seem strange that I am suggesting that some things are better taught outside of a training workshop. But my years of owning salons have taught me that to build a successful business you need to do more than just build a team of highly skilled individuals.

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Of course the technical skills in skin analysis, sales and customer service are something that you always need to keep at a high level.

However, it is worth asking yourself the age-old question of whether you want to build a champion team or a team of champions. Both will get the job done, but sometimes having the team of champions, or highly skilled individuals all doing their own thing, eventually risks causing you staff management issues in the longer term.

THE CHAMPION TEAM Building a champion team requires more than just skills as a beauty therapist.

It requires knowledge and the consideration of others in the team. Often this can't be learnt in a classroom or the workplace. Sometimes it is too easy for people to just get into the habit of going about their daily tasks to actually take the steps to build a better relationship

by Gay Wardle with each other and learn what the other team members value. This is where social gatherings and special events for your staff can also include a training aspect above and beyond being a reward for your staff.

Building a CHAMPION TEAM Performance-Boosting Activities

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An example of this is the last Christmas event I held for my team at Skinology. Every year I try to make my Staff Christmas Party different and memorable, and over the years we have had great times.

The girls still talk about them and cannot wait for the next one to come around.

This year I decided that I wanted to combine the party with a teambuilding experience so the girls would have fun, but also take away some benefits they could apply in the salon. To me this was a win-win situation – the girls have a great time, but they also take away some lasting skills they can use in the salon.

After much research I found a company that was able to give me exactly what I needed. It was not cheap, but I knew that it was what I wanted for my team and my business. So it was booked for a Sunday in December, and the activity was to go ahead whether it was rain, hail or shine.

The day came around and, consistent with the recent events we have experienced in Brisbane, it was raining hard as everyone gathered at the cliffs on the edge of the Brisbane River. We were divided into four teams and given a brief on what was going to happen over the next four hours. I had actually put the teams together earlier because I did not want any team to be stronger than another.

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We were given a secret envelope that was not to be opened until the last checkpoint. At the end of each activity there was a checkpoint and we were given an envelope with instructions on what we had to do or

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find to get to the next checkpoint. Our first activity was to kayak up the Brisbane River and each team had to stay together. The teams lost points if their team members did not stay together. In total there were eight checkpoints with activities including a variety of physical and mental challenges.

One memorable activity was when it was raining hard and we had to run through South Bank, dive into the beach pool and find rocks that had letters on them that spelt 'Skinology'. It was fascinating to see which girls just leapt into the water without hesitation for their team. In fact, one of the girls in my team when given the instruction to dive into the water just started taking off her shoes and top and just jumped in.

The teams became competitive and the girls in each team worked together to help each other. It was great to see team members cheering their colleagues on. All in all it took four hours and covered a huge distance – all of which was on foot with all teams running in the pouring rain and loving every minute. At the end there was a trophy for the winning team, which the girls now proudly display in the salon. When we finished we dried out, changed into fresh clothes and finished the day at a beautiful restaurant in Brisbane for lunch.

The performance boost I have seen from the exercise has been brilliant. We had an amazing trade for Christmas and the girls were buzzing for weeks about what they had achieved. The girls had a fantastic time and still talk about the 'Great Skinology Race'. They worked as a team on the day and still are working together as one big group. I was so proud of them and the great memories of the laughter and excitement in spite of the weather will stay with me for a long time.

The take-home message is that team building is so important and it is an investment that must happen in addition to skills development. It doesn't have to be forced and what may otherwise be just a social event can be used to bring your team closer together. The benefit from doing this is that you will develop a great team that understands each other's strengths. It the end they will work together better, produce more, and also contribute more to your business. The only challenge I have now created for myself is what to do to top it next year!

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Gay Wardle is greatly respected as a trainer and educator in the aesthetic industry in Advanced Skin Analysis and IPL protocols and techniques. She has owned successful salons and has won numerous industry and professional awards for her accomplishments. Gay is the principal of Masters Dermal Academy that has just launched a new series of post-graduate Training Courses designed to bring an advanced level of skill and knowledge to aesthetic and dermal therapists through sound science and proven training principles. Her courses cover advanced skin analysis as well as other units that deal with the effective integration of equipment technology. Knowing the principles that create award-winning salons Gay also liberally imparts these strategies in her training that offer added value and a unique advantage that contribute to the popularity and success of her training.. If you have already completed Advanced Skin Analysis training previously you can select a course that will take this knowledge further and give you new skills on implementing successful treatment protocols in advanced procedures.

For further information on her courses and a training date near you visit www.masterdermalacademy.com.au or phone Gay Wardle on 0418 708 455.

[0% Acid] [0% Harsh Chemicals] [100% Natural]

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THE NEW GENERATION OF BIO PEELING ㈵

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Patou Aesthetics Distribution Patricia Mangano Ph: 07 4057 8365 Mobile: 0419 665 383 Email: patriciamangano@hotmail.com Web: www.patou.com.au

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The Trappings of Perfection – Getting the Balance Right as a professional

By Tina Viney They say there is a fine line between genius and madness and I believe there is also a fine line between striving for perfection and pursuing excellence. Here is example of what I mean.

On a closer examination the obsession for perfection leads to a selfcentred focus, negativity, unhappiness and a lack of any level of personal satisfaction or peace in one's life. How tragic is that?

Farai Chideye graduated from Harvard University, worked for Newsweek Magazine and quickly rose to the top. Yet she spent years living in the private hell of bulimia, trying to become like the glossy images in the make-believe world around her. When she finally broke free from the destructive grip of her disease she wrote, “Losing weight didn't change my personality and it didn't lighten the emotional baggage I carried from my childhood. I thought I wanted to be thin.

What I really wanted was to be happy, and neither my looks nor my achievements could do that. Because I couldn't love or accept myself, the acceptance of others was never enough. When I tried to be perfect I came across as remote and unapproachable, yet the exact opposite was what I wanted”. Then she shared five life-changing principles.

WHAT IS TRUE AESTHETICS?

YOUR OBSESSION TO BE PERFECT WILL: 1. Keep you trapped in loneliness – for satisfying relationships can only be built on honesty ㄰

2. Force you to see your shortcomings as something to hide – instead of viewing them as opportunities for growth 3. Keep you fixated on what you're going to be some day –

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instead of enjoying what you are right now

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focusing constantly on yourself you'll have nothing left to give to others View others as opponents – always engaging in competitive conduct prone to jealousies and lack of trust of others.

We live and work in the “world of beauty”. The expectations of our profession, as well as our clients, are that we improve one's appearance so that the end result of our practices will enhance the beauty and appearance of our clients or patients.

Living our life with a clear understanding of what our values are and allowing them to be the motivating factor that will dictate our activities will allow us to bring our best authentic self to whatever we do. Clarity of purpose, a sense of inner confidence, a respect and a love for what we do will allow us to reach a high level of excellence in whatever we undertake or engage in. It is only through these virtues that you can bring and indeed foster beauty into your world.

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The word aesthetics comes from the Greek word aesthitikos, which means appealing to the senses and relates to the appreciation of the beautiful. However, aesthetics is not about perfection. True beauty must also have its roots in virtue – in honour, respect, in kindness and in consideration of oneself and others when it is expressed.

their perceived “perfection”, will move into destructive behaviour such as bulimia or even anorexia. For others, the pendulum may swing the other way into narcissism – a psychological condition characterised by self-preoccupation, excessive admiration of oneself, lack of empathy, and unconscious deficits in self-esteem.

Whether we like it or not the “expectations for perfection” will be very much part of our territory. Whether we impose it on ourselves, or whether it is demanded of our peers or our clients, we will encounter the issue of perfectionism and its traps.

Narcissism in now considered a disorder, which, based on many accounts, is self-obsession. It doesn't always look like self-love. But these individuals are in a continual quest to maintain a sense of being able to love themselves in the form of what they see as “ideal”, which is their “pretend” self. At first glance, any of these explanations don't make narcissism look like much of a big deal. The bigger deal is the process itself, which always will involve the making use of those around them to achieve that end.

The key is to always remember that beauty should be the result of balance. We now know that to achieve real beauty we need to also consider other more holistic issues, such as alleviating stress, improving health and nutrition and achieving a place of peace and tranquillity. In fact true beauty is really the by-product of a healthy and balanced life. If beauty is not nurtured by a health attitude and a healthy life it will be short-lived and soon wither.

Living our life with a clear understanding of what our values are and allowing them to be the motivating factor that will dictate our activities will allow us to bring our best authentic self to whatever we do. Clarity of purpose, a sense of inner confidence, a respect and a love for what we do will allow us to reach a high level of excellence in whatever we undertake or engage in. It is only through these virtues that we can bring and indeed foster beauty into our world.

IMAGE DISORDERS In our field of work we will also encounter those who are striving for perfection with an unhealthy obsession. Some, in their quest for

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You live in a professional world that will more than likely bring you in contact with such conditions. How will you handle these individuals?

Where do you draw the line? Food for thought no doubt.

However, having a balanced view and a healthy understanding of what is beauty will keep you in the driver's seat without allowing yourself to be manipulated. You will have the wisdom to make informed decisions of how to handle such situations, with dignity, compassion and professionalism.

Achieving what others perceive as “perfection” may challenge you to overstep the mark of what is excellence. It may even come to an ethics issue. Allow your conscience to dictate how you will handle the situation. Whatever you decide you need to know that you are not expected to move to the dark side of disorder. It may be time to refer them to a health professional.

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UP CLOSE & PERSONAL with

Tina Viney

by Phillip Fernandez

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I'm Phillip Fernandez, Founder and Director of Wizard Business Consulting and a close affiliate and recommended Business Coach and Trainer to the members of APAN. To assist the industry to better understand why APAN was formed I interviewed the CEO, Tina Viney, to clarify the organisation's role and what value and support it intends to bring to the industry.

The Aesthetics Practitioners Advisory Network (APAN) is a relatively new concept as a professional member-based service provider for the beauty and aesthetics industry that differs from the traditional association model that are currently in operation.

Tina Viney is respected as a leading and influential figure in the Australian aesthetics industry and has won several awards for her services in the advancement of education in aesthetics. She has extensive qualifications in both business and aesthetics and has been instrumental in instigating several initiatives to enhance the professional status of the industry such as the first Degree qualification for Aesthetics – the Bachelor of Health Science (Aesthetic Therapies) through the University of New England. Tina has worked passionately and tirelessly for over 20 years in a leadership capacity helping the industry gain a stronger and more credible profile both with the medical profession and with consumers.

The prime motivation behind the launch of APAN as an industry service and standards body was because she believes the industry's needs could be better served through a more flexible, modern structure that could move rapidly with the times in its provision of quality services.

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"voluntarily" Associations within our industry usually only charge a small fee of $200-$300 to belong. However, in today's financial climate members are too busy trying to grow their own businesses to have time for any substantial voluntary contribution despite their good intentions. If the pool of funds is limited you can expect the level of service that can be provided to also be limited.

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Accountability is another concern and problems arise when certain members of the Board interpret decisions differently as this can lead to disagreements. These issues can sometimes preoccupy the Board and distract from member-focused core issues. By virtue of their structure Associations are often prone to these conflicts. I have witnessed this with numerous Associations, including those I have been involved with, and conflicts can lead to a lack of direction.

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When researching our options we identified that Networks offer a less complicated, more modern and flexible business model that allows for decisions to be made on a weekly basis if necessary, ensuring that they better reflect the needs of a constantly changing industry. This is because Networks take upon themselves the full financial risk and must ensure that their business is run professionally and decisions reflect their members' requirements and expectations, while products and services must be delivered in a timely manner, otherwise the organisation will not survive. When times are tough you can't afford to be slack. The aesthetics industry is a lot more demanding now in its expectations of a member-based organisation. They seek real value for money before deciding to be represented by them.

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Employees require the objective support and direction of an industry body that can offer them advice and options for their career path as well as wisdom in how to deal with workplace conflict. Their needs are very different to the business owner and they appreciate the value of objective, professional recommendations available to them as well.

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APAN Q1: Having worked with Associations for nearly two decades why did you choose to set up a member-based network organisation rather than an Association? How is APAN different from an Association?

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more to do with their structure rather than their operations.

Associations are owned by the members and are governed by an elected Board of Directors and a Constitution. Each member carries a level of financial risk should the Association fail to remain financially viable. As members virtually own the Association they are required to contribute to its growth through various activities on a voluntary basis. In fact, many Constitutions limit payment for services of directors or members and this is unrealistic, especially if the organisation wishes to develop projects and resources that require special expertise. As some of the work is supposed to be contributed

Another concern is that according to our research over 20% of businesses in our industry have ceased to operate over the past 18 months and even more are struggling to survive. In the ’60s and ’70s Associations as a structure could adequately service members' needs as the pace of change was slower. But the world is now very different.

Networks as a service model bring greater flexibility and can more efficiently address the needs of their industry and package quality solutions that meet with their members' needs to move forward. This is the reason that we have chosen this model for APAN and why we are experiencing continued growth and industry support.

Q2. What membership options does APAN offer and who can join?

TINA: Membership to APAN is open to aestheticians, medical aesthetic practitioners, nurses, laser and IPL practitioners, cosmetic tattooists, spa and beauty therapists, allied health practitioners, colleges, teachers, educators, students, business coaches, suppliers and manufacturers of aesthetic products and equipment.

We offer two main membership classifications – GOLD MEMBERSHIP for individual practitioners or professionals and CORPORATE PLATINUM MEMBERSHIP for businesses.

Most individuals or small businesses join as Gold Members.

However, salons or clinics who have staff find that the Corporate Platinum Category works better for them as it offers added one-onone mentoring sessions for more technically demanding concerns as well as other tools. The potential member has the option to choose what best fits their needs. Additionally, we have a special category for students that can also incorporate insurance.

We offer members a diverse range of support services through our

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extensive resources that help ease their burden and save them valuable time and money. Our Strategic Alliance Partners (over 14 companies) have been carefully selected and briefed to provide high-quality member benefits at the best possible rates in areas such as insurance, financial loans, legal services, superannuation, social media marketing and several other areas. Our Industrial Relations services are backed by the support of an expert legal firm that specialises in IR as the whole issue of wages and employment is now becoming increasingly complex. We also support our members to ensure they are fully compliant with regulatory requirements. Additionally, client or staff problem-solving, business strategies, accessing reputable supply companies and educational providers and products that help members invigorate their businesses and achieve industry best practices are all areas we cover. I am pleased to report that 100% of our members have survived the economic crisis. We would like to believe that our support has contributed to their success.

Q3. What resources do you have in place to help you identify changes within the industry and how do you address these changes?

TINA: Through our global networks each morning we receive in excess of eighty emails with valuable information that covers research developments, business practices, trends and new industry activities, government regulations and news from across Australia and the world. This information is carefully examined and important issues are archived in various portfolios to be accessed when preparing reports or consulting with our members.

As an industry advisory body, the accuracy of advice and information we provide is paramount, and we take pride in the quality and quantity of information and industry intelligence that makes up part of our resources.

FOR THE EMPLOYEE this means support in improving and broadening their skill sets. Knowing what changes the industry is facing and identifying further educational options and where to access this. For therapists wishing to re-enter the industry they need guidance with appropriate interviewing skills and seeking guidelines on how to establish a fair workplace agreement or a contract.

Sometimes it means seeking advice in addressing workplace conflict.

We are available to present to them credible options and possible solutions to their concerns that can lead to a win-win situation.

FOR SALON OWNERS this means guiding them through problems

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they encounter on a daily basis with staff, clients, suppliers and understanding new technologies. They seek to understand what changes the industry can expect and want to be accurately informed on the elements of these changes that may influence their decisions on how their business can move forward. Above all, they want support in identifying credible business and product suppliers. They expect from us to talk to them about how reliable companies are in delivering what they promise, their overall credibility and reliability as suppliers or business providers. Of course they also value us negotiating excellent rates on their behalf. This is what our Strategic Alliance Partners are all about.

When you phone APAN you know that you are accessing the best knowledge from leading experts. Gaining accurate information can help fast track your progress, not to mention support your professional status.

Q4. How valuable is it for the aesthetics industry to look to an organisation such as APAN for leadership direction and why?

TINA: Very valuable. However, leadership is as much about information as it is about inspiration. The wealth of information that we have access to allows us to quickly identify signs of the times, advances in technology as well as shifts in consumer trends that may alter the future of the industry. It is such valuable information that the industry needs to get its hands on, while they are still planning and conceptualising their future direction.

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Another important point to note is that Business Plans are no long recognised as the roadmaps that tell you where to go, they are only useful in helping you identify what you have in place. Unless your business plan allows you the flexibility to accommodate change, it can become a document that holds you back in the past instead of propelling you into the future. This is because rapid changes through new discoveries and global events are happening on a very regular basis that may substantially alter the direction that one needs to take if they are going to stay current. It is this information that we can bring to our members' attention.

It is amazing how often we hear that clients are telling their therapists what is happening in terms of new developments instead of the other way around. You can no longer afford to gain your knowledge only from just one source. Industry professionals need to be hooked up with an organisation that specialises in global information on everything that may affect their industry. Before trends emerge, you need to be one-step-ahead of the market and have your plans in place to ensure that you retain your position as the expert that consumers turn to for accurate information and leading services.

On the other hand inspiration gives birth to possibility thinking. New ideas that can give you confidence about the future and ignite your passion and excitement on how you can improve. An entrepreneurial approach will allow you to identify changing consumer needs and introduce solutions to solve their problems in your own unique style that are practical and enticing, while giving you the competitive advantage.

APAN's ethos goes beyond business and professional development.

We recognise that our members are also human beings that need personal encouragement. We are equally concerned and focused on issues that support our members' progress and reputation as well as their personal wellbeing. We believe that by offering credible options and positive encouragement we boost their confidence and empower them to come to their own conclusions on how they can reach their full potential and be the very best in all they undertake. Positive encouragement and motivation is a very important part of our service and care for our members and one which is our point of difference.

The issue of empathy is another one of our strengths. As a business enterprise we can also identify and empathise with the impact of tough times on businesses and relate to the need for change that businesses are confronted with. Identifying business tools and encouraging individuals and businesses to move forward with confidence are very much part of our core aims as a professional body.

Q5. Currently, what are the most common industry concerns that you have identified and how is APAN providing tangible solutions for these needs?

TINA: There are many concerns, but by far the three most common areas are: a.

The fear of non-compliance to regulatory issues, particularly with staffing issues b. The lack of cash flow for salons to expand their services, as well as for clients to invest in more advanced procedures they would like to introduce

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The need to improve their circle of influence through a more systematic and thorough implementation of social media marketing tools.

IN PROVIDING SOLUTIONS FOR THESE AREAS WE OFFER THE FOLLOWING: INDUSTRIAL RELATIONS: In terms of regulations we are in contact with a TGA compliance officer to ensure that our information is up-todate. As staff members communicate with their clients on the benefits of products and services they need to know where to draw the line in terms of claims. When in doubt a quick phone call to APAN or an email can resolve their concerns.

As far as wages and industrial relations, taxation and business issues are concerned we have strong links with government who daily communicate with us with relevant reports that inform us of changes to business and IR issues. This information is carefully read and stored so that it can be retrieved when consulting with our members. We also communicate some of this information through the CEO's Members Blog. This whole area of staffing is becoming quite complex and it is one of the most sought-out areas that businesses are requesting assistance with to understand their obligations. Sending someone with a complex issue to the Fair Work website is not the answer. They need a real expert to speak to.

When staff conflicts exist we often act as mediators to help resolve misunderstandings by offering options to improve communications both for the employer and the staff member who contacts us.

While we have spent a great deal of time learning about the various laws we have also recently established a new strategic alliance partnership with a reputable legal firm that specialises in IR, HR and trademark issues. They not only advise us, but we have also negotiated provision for our members to gain access to these services through a special arrangement with this law firm. In that way members can have peace of mind that the very best expert support is available to them.

INTEREST-FREE LOANS: The issue of cash-flow limitations is a

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very real one for most businesses. Additionally, as businesses introduce new technologies, clients need to access more cost-effective options to help them convert over to treatment packages for more sustainable results. They also need more affordable means to help them purchase the necessary professional skincare products to support salon results. Gaining an interest-free financial lending facility for our industry has been extremely difficult. However, in conjunction with Beauty Plus Insurance APAN has been able to secure a highly reputable financial service provider who can offer interest-free options for up to half a year. This is great news for salons and their clients. It takes the cash-flow pressure off salons by allowing them to receive full payments upfront, while giving their clients the flexibility of extra time to pace their financial investment in the treatments they want to undertake now.

There is also a business lending facility for salons owners as well. Statistics show that this facility has helped businesses to grow up to 2030%. This is great news for the industry and we are delighted to be able to offer this to businesses, so please contact us if you would like benefit from this service.

SOCIAL MEDIA MARKETING: The whole social media marketing network is now the most important tool to drive new clients to your doors and to secure client engagement with your products and services, whether you are a supplier or a salon. While some have introduced a Website and Facebook there is a real skill to maximising the potential of these tools as well as adding additional tools such as Twitter and YouTube. We currently have secured two strategic partners who can assist you in introducing or improving the function of these tools and increase business traffic in the most cost-effective manner. Through their support and recommendations APAN is also constantly adding to its own social media communication tools.

Currently, our Facebook, has been upgraded to provide a more fun and interactive environment for staff and therapists to exchange their thoughts, tips and ideas on treatments, products and professional issues. We believe they need their own platform to share and exchange ideas and learn from one another.

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Q6. Since APAN's launch in May 2009 what are your main achievements so far?

TINA: Since launching APAN we have conducted seminar programs in Sydney, Perth, Adelaide, Brisbane and the Gold Coast. However, having identified the real need for education and support from regional Australia, the most successful event we have held was the New Horizons Expo and Seminar program in Regional Queensland in November 2010. This year we intend growing these events as they provide a dynamic platform for salons and their staff to grow their knowledge and boost their confidence, while accessing leading products in a more intimate environment. Additionally, an alliance we developed with the Australasia Academy of Anti-Ageing Medicine (A5M) has allowed us to be instrumental in their introduction of an Aestheticians educational stream within their conference program that is held each year in Melbourne. This is an important milestone for the aesthetic industry.

To date we have secured 14 companies with whom we have negotiated strategic alliance partnerships to offer great services at special rates. Our criteria has been to save members in excess of $3000$5000 each year through these services, while linking them to leading credible organisations such as banks, insurance companies, financial institutions, legal services and superannuation funds, etc.

As a business enterprise we can also identify and empathise with the impact of tough times on businesses and relate to the need for change that businesses are confronted with. Identifying business tools and encouraging individuals and businesses to move forward with confidence are very much part of our core aims as a professional body.

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Our Code of Ethics is considered the benchmark code for the aesthetics industry and is recognised as a leading standards document in itself. We also offer a Master KPI Document for salons so that all staff members can be inducted to implement the Code through their practices and market this to their clients and their insurance company as an effective risk-management tool.

Businesses and practitioners alike need to look at ways of invigorating themselves through progressive and innovative thinking and identify ways to enhance customer value. The support of a strong professional body that cares enough to be exclusively dedicated and committed to providing the right tools for them can be extremely valuable in supporting them to overcome obstacles and move forward.

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www.apanetwork.com is a highly resourceful website with

comprehensive information that is currently enjoying 50,000 unique visitors per month and growing.

We are able to provide this by anticipating the industry's requirements and responding to their needs in a timely manner. Through our own diligence, expertise and through the services of our strategic alliance partners we can provide the industry with new information and tools designed to help them solve their problems, while retaining and growing their market share.

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To support credible suppliers gain new clients we have established the APAN Premier Club that allows supply companies to have a stronger marketing platform through our 12,000 database and to be introduced in a more formal way to all our members.

Of course, we have also launched our APJ Journal, which is our communication tool to allow the industry to be informed on who we are.

We are extremely pleased in introducing these key initiatives in just 18 months since APAN was launched.

Q7. Why did you establish a National Advisory Council and what's its purpose?

TINA: I believe that accountability and diversity is paramount to integrity, strength and innovation. If we expect the industry to come to us for advice and to recognise us as a leading authority in the industry we need to do so by example. As such, APAN has chosen to reports to an external National Advisory Council on an annual basis and present reports on what it has developed and achieved, and allow a group of experts to critique its activities and evaluate its performance.

Members of the National Advisory Council (NAC) come from different States and from diverse industries, include marketing, PR, education, government and medical, therapists and financial (you can view them on www.apanetwork.com). They are all considered leaders in their field and bring integrity, knowledge and expert skills to the evaluation and recommendation process.

These meetings usually take a full day and allow APAN to gain from the strength, wisdom and input of some incredible minds that can help us stay on track with our vision, goals and aims. At the recent meeting held in Sydney it was brilliant to observe how each member of the NAC presented recommendations from their own area of strength and expertise. These different views allow us to shape our future based on specialised and diverse recommendations that challenge us to explore the full potential of our options. Innovation can only come from healthy debate, and not from everyone seeing things from the same perspective.

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Q8. APAN has developed a strong leadership role in the aesthetics industry. Tell us about your purpose and how you view your role as an industry support and standards body?

TINA: During challenging times the industry cannot afford to do

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Q9. Why is it important for the industry to support and join your organisation, and what is your commitment to your members?

TINA: As a rule we are observing that many within the aesthetics industry, particularly practitioners, strive stoically to solve their problems on their own. They are still struggling to grasp the concept of reaching to someone outside of their immediate work environment to help them with options and tools.

However, in a rapidly changing world and because of time restraints there is only so much you can research on your own. The better thing to do is reach out to experts who specialise in gaining the information you need for support and advice. Those who have accessed our services can testify of the benefit they have gained in minimising stress and solving problems quickly and effectively. Interpretation of regulations, wages, business strategies, understanding new technology, dealing with difficult clients or staff conflicts are all areas that require specialised expert advice.

In a nutshell, one of our core aims is to identify problems and provide solutions for the industry. This service has now become very specialised. We invest a great deal of time and money to ensure we bring to the industry the very best and the most up-to-date information and tools to support their success and help them achieve best practices.

We speak on their behalf with the government, regulatory bodies and lobby for issues that will secure a better future for them. This is quite a big responsibility and we invite the industry to access this information and allow us to help ease some of their load. Membership fees are very reasonable and a tax-deductible investment. It all comes down to how efficient and professional you want to be.

Q10. Is APJ a free publication?

TINA: It is important for the industry to understand that APJ is not a stand-alone publication it is just the communication tool for the organisation known as APAN. I know that many publications are distributed free-of-charge, however, our budget does not allow us to do this for long periods of time. We do distribute some issues, free-ofcharge for a period of time with a view of allowing the industry to become familiar with who we are and what we are offering. However, we regularly rotate our journal database and those who have not joined APAN as a member or at the very least subscribed to APJ will need to do so or they may find that suddenly they will stop receiving it.

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business in the same old way.

Staff need to take the initiative to identify changes and invest in their professional development. We can offer them advice on educational programs, conference and seminars they can attend to achieve this as well as other study resources to help them orientate to the changes in the industry.

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If you would like more information on APAN or would like to join our community of practice please phone 07 5593 0360 or visit www.apanetwork.com or email: info@apanetwork.com

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THE EYES HAVE IT

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By Val Glover-Hovan of Cosmetic Tattoo Australia Cosmetic Tattoo Specialist & Education ㈵

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Facial assessment goes beyond the observations of shape and contour.

There are simple steps one should consider before proceeding with any Cosmetic Tattoo procedure. These steps are observations that can save both you and your client frustration. In fact they may even keep you out of a legal conflict.

After personally observing thousands of clients, hundreds of brochures and websites with pictures of crooked eyebrows, eyeliner and lips as examples of good work, I feel something is amiss. I have heard so many people say “I have a keen eye for makeup and a good understanding of colour”, but this is not always enough for the best operator/application performing Cosmetic Tattooing.

CONSIDERATIONS FOR EYELINER PROCEDURE There is much to observe before tattooing eyeliner. During the consultation you will need to observe how the client's face moves and looks while talking to them. You will also need to observe how they wear their makeup.

I tend to look for their facial faults. Which eye appears rounder, which eye appears longer, are the eyes set evenly, or is one lower than the other? Does one eye hood or is it more “droopy” from loss of skin tone, or maybe a medical condition? To achieve balance you may need to do some compensatory changes to the eyeliner of one eye to better match the other. If this is not noted and taken into consideration, this may cause the eyeliner of one eye to appear far thicker than the other.

We all know that as a person ages the skin loses its collagen and as a result its elasticity. Gravity starts to pull the face downwards.

Our forehead skin also starts to stretch downwards, and the reason that our brows (especially from the arch to ends) start dropping is due to the weight of this skin, which in most cases creates an overhang that leans on to the eyelid and lashes.

In the majority of clients you will find that one side of their face is very different to the other. It has a brow that is higher and more arched, the eye is more open and round, the corner of mouth is up and there are less wrinkles. This side of the face appears more youthful. The opposite side is older-looking with more droops. The asymmetric hooding must be carefully observed and you must present this to your client, explaining the reasons why they often have a hard time matching the shape of one side of the face to the other as this often goes beyond bone structure.

Observing the eyes themselves. You will need to determine a careful and proper assessment of what is needed before the procedure begins and establish the framework that will lead you to the perfect eyeliner result.

Normal photo of client

There are several other considerations. These will include: ! Are the eyes red before you even start the procedure? If so point this out to the client. ! Does she have milia, skin tags or moles on the eye area? ! Has she had a blepharoplasty (eyelift)? ! Does she have dry eyes caused from that procedure?

Be sure to ensure your eyeliner procedure does not become the “reason” for dry eyes in your client's mind. As you speak write your notes so the client knows and sees you are recording all these observations.

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Photo of client made from two left-hand halves

Photo of client made from two right-hand halves

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Check her medical forms thoroughly and any conditions she may have noted. The first medical consideration is Glaucoma and there are many different types. The key is to have your client ask their doctor if there is any medical reason for her not to have the eyeliner tattoo procedure. This eliminates personal prejudices becoming involved.

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While not common there are some clients who suffer from herpetic breakout of the eye (ocular herpes). Eyeliner tattoo should not be performed on these clients without them being on a preventative antiviral medication advised by their doctor.

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Seasonal allergies and conjunctivitis may also cause eye irritation issues that could also limit the feasibility of doing an eyeliner treatment on a client.

Check if the client is scheduled for laser or cataract surgery or have they just had such a procedure? Any eyeliner tattooing needs to be performed at least two weeks prior to surgery or only after the eyes have returned to feeling normal. It is always wise to have the client get a doctor's release form following any surgical eye procedure.

Offering eyeliner tattooing prior to cataract surgery in a timeframe approved by their doctor can be very beneficial to the client as their eyes may be more sensitive to cosmetic products following this procedure.

Ask if there are other surgeries planned. If a client is planning upper and lower Blepharoplasty you will need to advise her that upper eyeliner can be performed. However, lower eyeliner procedure should wait as most surgeons would cut under and along the lash line and any tattooing that has been done would possibly be cut out, leaving an uneven line and loss of some colour.

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Check if the client has Eyelash Extensions prior to commencing a Eyeliner Treatment If the client has had Eyelash Extensions, has not taken them off prior to the treatment and has not advised you of this on her History Form, this could be another reason for gaps, loss of lashes and short lashes. It is imperative that you ask the questions. A client wearing Eyelash Extensions is not a suitable candidate for a tattooed eyeliner procedure while she is wearing them. They must be removed before a successful eyeliner procedure can be achieved.

Tattooing can be redone after 4-6 months, but remember you will be working over uneven scar tissue. Most times eyeliner tattoo is very successful and is an added bonus breaking down and flattening scar tissue.

If the client is using any Retin-A or any other Vitamin A or acid formula in the peri-orbital area it can cause the skin to be even thinner than you may normally encounter. It is important they discontinue these products at least two weeks prior to eyeliner tattooing and wait at least two weeks after the procedure before these products can be reapplied to the eye area.

Contact lens wearers should be advised to bring a contact lens storage case with the appropriate storage solution and their glasses that will allow them to get home safely following the procedure. The client must be advised not to put their lenses back in until their eyes have returned to “normal” or they may run the risk of eye irritations. A swollen eyelid can drag on the eyeball and cause more irritation if lenses are present. This is an important issue that cannot be down played or ignored. Every care must be taken to protect the client's eyes.

The eyeliner procedure is not unlike other cosmetic tattooing services.

The client must be a good candidate, which not only includes accessing of their overall health, but also inspecting the eyelids and surrounding areas to ensure there are no obstructions or rashes. Pre and post-care instructions are important so the client doesn't use preparation that may prove to be contraindicative to the eyeliner procedure.

Another important aspect is the eyelashes. Before beginning the procedure, inspect in and around the lash line for any abnormalities.

Can you imagine being sued for lash loss after an eyeliner tattoo? You recall your client had sparse lashes to begin with, gaps, possibly even entire areas of missing lashes – but if it is not pointed out to her prior to tattooing she may not have previously observed it. When working near eyelashes with a running machine, caution must be observed that the eyelashes are not snipped off by the rotating needle during an eyeliner procedure as the eyeliner tattooing procedure will be blamed for it. Check the lashes carefully. Missing lashes particularly on the outer edge, could indicate a thyroid problem, is it in her history? It is crucial that these observations are recorded in your pre-procedure notes. Are there any skin tags, milia or small moles in or near the lash line? Take closeup pictures for your records. If she comes back on the followup visit and tells you she did not have it before the tattoo, what will your line of defence be? If you didn't write any details or take photos you will have no way of proving your observations. My motto is SEE IT SAY IT RECORD IT.

Eyeliner work can be somewhat very stressful for both the client and the practitioner. The body naturally guards the safety of the eyes against harm and even the safest conducted eyeliner procedure represents some degree of potential harm in the mind of the client. It takes a lot for a client to entrust their sight to a person whom they may have just met. Being cautious is being smart. Smart Cosmetic Tattoo practitioners have fewer regrets.

In the next issue “The Eyes Have It – Part 2” we will expand on the Eyeliner Techniques, stretch, needle sizes, pain control and things to avoid with pigment colour and in designing the eyeliner.

Val Glover-Hovan is a multi-award winner and renowned internationally for her techniques and teaching methods in cosmetic tattoo. Val is the principal of Cosmetic Tattoo Australia and can be contacted for training advice or supplies on 1300 88 66 55 or sales@hovansgroup.com.au or vist www.hovansgroup.com.au

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BUSINESS IN BRIEF

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A snapshot of news and information for business owners they will work on mitigating and making up for their losses.”

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Looking specifically at retailers, the MYOB business outlook reported that when comparing revenue at the present time to a year ago, retailers are not trading as well as other businesses with just 23 per cent reporting an increase in revenue compared to 26 per cent of all SMEs.

ECONOMIC REPORT AND FORECAST There has been a dramatic slump in business confidence among Australian small to medium businesses after business owners were hit with triple whammy of interest rate hikes, higher fuel costs and ongoing uncertainty over tax reforms, a survey has revealed.

The MYOB business monitor, which surveyed 1,000 small to medium Australian business owners, found that more than half of Australian SMEs believe an economic recovery is more than 12 months away, which is up from 37 per cent in April 2010.

The recent spate of natural disasters is very likely to impact on future business performance. More than half of Australian business owners say that they expect that the floods that devastated areas of Queensland and Victoria will have an impact on their business over the next 12 months. Despite this, CEO MYOB Tim Reed stated that there is still determination in businesses to perform their best.

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“One of the greatest things that comes from this is businesses continue to show their optimism and that businesses owners are resourceful. Businesses are feeling under pressure particularly because the economy is not performing but they are still expected to drive revenue growth in their own business,” he said. “To take responsibility to do that and drive that forward came from over 50 per cent of respondents who said they intend to grow their customer number and revenue in the next 12 months. Only 10 per cent said

But, when looking at the retail pipeline of potential orders and activities to drive revenue over the next three months, retailers are more optimistic than other SMEs with 42 per cent saying they have more than a normal amount of work, compared to 32 per cent for all SMEs. When considering where business owners see where their revenue is today versus where they think it will be in 12 months time, retailers have very similar expectations to other SME owners. 42 per cent believing revenue will be up compared to 41 per cent for all SMEs and only 17 per cent think it will be down compared to 14 per cent for all SMEs. “It has been a difficult past year for retailers with 20 per cent more saying revenue has decreased over the past year than those that say it has increased. This is much greater than SMEs overall,” Reed said.

“Retailers, however, remain optimistic with more reporting an expectation in improved trading conditions over the next 3 months compared to non-retail SMEs. When we look 12 months out retailers share the same optimism as all SME business owners, with more over 40 per cent expecting to see revenue increasing twice the number that expect it to decrease.”

Reed highlighted that retailers that were performing the best had an existing online presence.

“One of the things that we can take from this is that a business needs to invest in their online capabilities in terms of a website and or providing customer service capabilities like shopping cart or checkout system,” he said.

“I would say it's important to have a website. Our studies show that two thirds of consumers are looking for a business search online but only a third of businesses have a website, so that means two thirds remain hidden online searches.”

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SMS campaigns made easy Australian company Fox Media, founded in 2002, has developed a website to enable businesses to connect with their customer database via SMS, direct from the desktop.

The Fox Media website offers a free trial to send bulk SMS campaigns to any customer database, at discounted rates, with a range of prices and services to suit small to medium business. With the Fox Media website, businesses can send messages to mobile phones in a few simple steps: ! Send and receive single or bulk SMS ! Manage groups of contacts E.g. Customers, Staff and Friends ! Check the SMS history at any point ! Schedule SMS reminders in advance E.g. appointment reminders, show dates etc ! Create automated birthday SMS for loyalty programs ! 100% reliability guarantee ! Forward SMS replies to your mobile when out of office ! Delivery tracking – shows when SMS was delivered to the handset Foxmedia's new video shows customers just how simple it is to use their service.

Sign up for a Free Campaign Trial here: http://www.foxmedia.com.au/

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Watch the video to learn more or phone Fox Media 1800 46 26 03 where they guarantee you will speak to a real person, based in Australia, with real experience to help you get started.

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Want to increase your Retail Sales?

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Perfect set-up – The cable stopper can be aligned to markings on the extension line, so all of your posters will be at the same level through your store.

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Reel EZ retractable hangers are available in: 2.2kg capacity and 900gram (to order) capacity.

Optional extras: 3m telescoping pole & Ceiling adaptors.

For further information and to down load a brochure visit www.displayanddesign.com.au

We all know that services and treatments bring in our bread and butter money but retailing is where real profits are made. However, retailing is an art and unless you perfect it you will be heavily relying only on your staff's performance. If you want to expand your retailing capabilities then you may wish to consider an excellent resource. “The Power of Retail Design” is a step-by-step guide by design veteran Mark Muller who will show you how to get back on track for retail success in 2011.

Mark Muller believes that two out of three businesses make simple retail design mistakes that cost them thousands of dollars in lost sales each year.

Many retailers focus on price and timing when negotiating a shop fit-out and neglects the true purpose of design: to increase sales.

The Power of Retail Design is the ultimate guide to planning and designing your business, written by an industry expert who's completed more than 1000 retail projects over 20 years. This book contains more than 170 pages of information, diagrams and full colour pictures explaining in detail Mark's strategic retail design process.

In The Power of Retail Design you will learn how to: Understand your business brand Develop your Retail Design Master Plan Select the right display for the right product Arrange fixtures to improve browsing and eliminate dead area Apply customer psychology to increase the average spend Create the right image and mood for your selling environment Position store lighting without complex mathematical calculations Integrate a signage program that makes sense and gets read Reduce theft without spending thousands on electronic equipment

! ! ! ! ! ! ! ! !

Plus hundreds more tips and tricks for increasing your sales and improving your business.

For further details visit www.gurushopdesign.com.au

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Engaging with Gen-Y

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Moving beyond the teenage years is a growing market that salons need to capture. The Gen-Y age group covers 18-24 years of age. If they are not students, they are starting off their careers and looking at growing their professional status. One thing is for sure, they are appearance and fashion conscious and invest heavily in their image.

The American Express future of consumer spending survey found that three out of four Australians in the 18 to 24 age group are 'cost conscious' and more than six in 10 see themselves as 'quality driven'.

Marketing to them will require that you provide them with quality options and packages that are well priced to meet their grooming needs.

A typical Gen-Y package would include waxing, tinting, spray tanning and facial needs as well as “new tips on how to apply your makeup”.

Nail services may or may not be of interest to them.

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APJ 69

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Consumer and Brand Link to Facebook It's not news, it's a matter of fact: social media impacts brand awareness and opinions, according to the latest Nielsen report which says almost three quarters of Australians are “tapping” into other consumers' opinions as seen on social media sites.

The increased facility social media sites, such as Facebook, offer consumers and brands the opportunity to interact – whether with complaints or compliments, allowing brands unique (and often affordable) market research insight and is simultaneously offering consumers greater brand transparency.

“It is a revolution in terms of consumer and brand connections”, said Melanie Ingrey, Director of market research at Nielsen Online. Ingrey said Australian consumers are increasing their engagement with social commerce and “this decade's favourite site, Facebook”.

“Social media has truly been a revolution for online Australians with the most common activity, (done by 73 per cent of online Australians) being tapping into other consumers' opinions found on social media,” said Ingrey.

“It has been a revolution in the methods by which consumers can connect with brands, connect with other consumers to discuss brands, and source other consumers’ opinions about brands.

“To keep pace with this revolution marketers have had to evolve.

Social media has provided them with more customer touch points, more methods of content and communication distribution, and more information about customers and their preferences.

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“While it has not yet revolutionised marketing, social media has certainly forced a revolution in the behaviours of consumers, and an evolution of the way marketers and providers interact with those consumers and distribute content.”

If you would like to gain assistance in fine-tuning or perfecting your Social Media network APAN recommends Brand New Solutions (02) 8356 9595 www.brandnewsolutions.com.au or HSB Marketing 07 41830285 www.highspeedsocialmarketing.com

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KEEP YOUR CLIENTS COMING BACK by offering clinically proven results Special Offer to Aesthetics Practitioners Journal Readers Before the end of December 2011, you can become a Germaine de Capuccini product partner by swapping over your existing stock!

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keyingredient ㄰ 㤵 㜵

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Scientific studies and anecdotal information indicate that Olive Leaf Extract delivers a range of other significant health benefits including: ! Metabolic Syndrome: New research published in The Journal Of Nutrition this year suggests that Olive Leaf Extract containing polyphenols such as oleuropein and hydroxytyrosol may help to support normal cardiovascular function when challenged by Metabolic Syndrome, a broad lifestyle-related condition. ! Super Antioxidant Power: Research conducted at Australia's Southern Cross University identified the Olive Leaf as the most powerful, radical-scavenging antioxidant of 55 medicinal herbs. This gives further support to earlier research showing that liquid extracts made directly from fresh-picked Olive Leaves have 400% greater antioxidant power than an equivalent amount of Vitamin C - helping to fight off free radicals. ! Immune System: The antioxidant properties in the Olive Leaf have traditionally been used for relieving fever and to support the immune system.

by Tina Viney ! Heart Health: Several studies suggest that Olive Leaf Extract may help to support a healthy cardiovascular system Most of us probably know olive leaf extract as an immune system due to its high levels of polyphenols. booster, but do not know of any benefits that it could offer the skin.

However, there is some interesting research that may suggest ! Cardiovascular Support: Studies have shown that the Olive otherwise.

Leaf Extract may help maintain a healthy cardiovascular system including normal cholesterol levels.

Helping to improve general wellbeing and boost the immune system should not be scoffed at as being too “generic”. Indeed, anything that RESEARCH FINDINGS supports the immune system will ultimately contribute to better skin While in the past there was very little research conducted on Olive and greater vitality, and a product that is more than capable of doing Leaf Extract on humans, there are now hundreds of research studies this is Olive Leaf Extract. that report on its effectiveness in numerous clinical trials.

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Polyphenols in Olive Leaf Extract Health and Skin Benefits

The benefits of Olive Leaf Extract have been well known in Mediterranean and Middle Eastern countries for centuries. This natural medicinal herb is extracted from the actual leaf of the olive tree, although there are also (lesser) benefits from using olive oil as well as olive oil and leaf extract combinations.

A POWERFUL ANTIOXIDANT Olive Leaf Extract is considered now one of the most sought after natural health supplements in Australia. This powerful antioxidant assists in supporting the maintenance of normal heart function, and of course it is well known in supporting a healthy immune system due to its unusually high levels of polyphenols or flavanoid content. (Hold on to this as we will make reference to it later in this article.) ㄰ 㤵 㜵

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For its general health benefits Sydney Naturopath and Nutritionist Dr. Karen Bridgman, PhD, MSc(Hons), M Ed (Higher Ed), MAppSci. ND. DBM. Dip Hom, said that research and anecdotal information supports the Olive Leaf Extract as a multi-purpose natural health supplement. “The high level of polyphenols in the Olive Leaf Extract make it a good choice to help with a variety of inflammatory conditions and ailments,” said Dr. Bridgman. “From a clinical perspective, I believe that the fresh plant preparation of the extract also enhances its natural health properties and I recommend it to my patients all the time.”

The New York University School of Medicine has completed definitive tests that show that Olive Leaf Extract is able to change the pathways of HIV-type infections and may even reverse these conditions.

The University of Durban-Westville in South Africa has concluded that one of the benefits of Olive Leaf Extract is that it decreases hypertension, especially in cases where the condition is related to saltsensitivity.

Research has also been done regarding the antioxidant benefits of Olive Leaf Extract and show that it possesses extremely high antioxidative properties. Further research suggested that not only does this herb serve to remove free radicals from the system, but it also helps to add protective qualities for the heart and circulatory system.

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Through eliminating free radicals in the system Olive Leaf Extract also helps reduce the productions of micro-toxins in the body that may be the cause of colds, flus and other respiratory conditions.

Female specific benefits of Olive Leaf Extract extend to eliminating yeast and other vaginal infections, as well as helping reduce the symptoms of PMS and migraine headaches.

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APJ 72

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POLYPHENOLS AND THE SKIN Polyphenols, or flavonoids, are chemical compounds with larger molecules found in all plant leaves, bark, fruits and flowers. However, they are found more abundantly in Olive Leaf Extract.

Their function is to produce pigment and photo-protection, acting as a defence mechanism against hostile environmental conditions. Photoprotection occurs because the pigment produced by the polyphenols will absorb light. Therefore, polyphenols are considered UVabsorbing compounds (up to 90-99% of ultraviolet radiation), and accumulate mainly in the epidermal cells of plant tissues. These absorption properties can serve as protection against potentially harmful radiation. However, when polyphenol compounds are used in skincare there is a concern.

One thing that all of the different phenolic compounds have in common is that their molecular structure includes a ring of six carbon atoms with at least one -OH group attached. Poly refers to more than one OH attachment. Sometimes you will see "phenyl" as part of a chemical name; this also means the compound contains a phenolic ring. The majority of phenolic compounds found in botanicals can accurately be called polyphenols.

Currently most of the botanical extracts added to products are marketed as providing antioxidant power to the skin via the polyphenols they contain.

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Additionally, reactive compounds such as polyphenols are often not very stable, so if the product is not formulated to maintain their stability, a product may have stopped being effective before you have finished it. And here is an important finding. In many studies that show that polyphenols have a positive effect on skin, the polyphenols products were eaten, not applied directly to the skin.

It is therefore advisable when it comes to polyphenols to do your research to ensure that the topical formulation has evidence of proven levels of the botanical extracts in the final product if it is going to be effective. Meanwhile, Olive Leaf Extract, when taken internally can

Olive Leaf Extract is considered now one of the most sought after natural health supplements in Australia. This powerful antioxidant assists in supporting the maintenance of normal heart function, and of course it is well known in supporting a healthy immune system due to its unusually high levels of polyphenols or flavanoid content.

Polyphenols are known powerful antioxidants acting as free radical scavengers by their electron and hydrogen donating capabilities. The flavonoids or polyphenol family of antioxidants accounts for wound healing and anti-inflammatory reaction on the skin. These flavonoids include green tea polyphenols as well as silymarin. Isolation is a process that refers to separating the polyphenols from their source through varying methods, including dehydration, rehydration and centrifuge, then extracting its DNA and synthesising the molecular structure. This can then be labelled as the ingredient Polyphenol Isolate.

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that is not clear whether enough is added to have any effect, and whether the skin product is formulated in a way that allows the polyphenols to penetrate the skin.

We know that pretty much every plant contains a range of polyphenols. All the berry fruits, apples, teas, apples, red wine, citrus fruits, chocolate and pomegranate are some of the more common everyday sources that are relatively good polyphenol sources, as does Olive ,Leaf Extract.

Many polyphenols that are tested in the lab on skin and skin cells are assessed for reducing the harm from UV irradiation, but not necessarily for their direct anti-ageing benefits.

deliver through its high polyphenol content excellent antioxidant benefits and contributes to supporting the immune system and ultimately defending the skin's immunity as well.

REFERENCES Hemant Poudyal; Fiona Campbell; Lindsay Brown “Olive Leaf Extract Attenuates Cardiac, Hepatic and Metabolic Changes in High Carbohydrate, High Fat-Fed Rats”. The Journal of Nutrition 140:946953, 2010 Wojcikowski, K., N.D., Stevenson, L., Ph.D., Leach, D., Ph.D., Wohlmuth, H., N.D., M.N.H.A.A., & Gobe, G., Ph.D.,"Antioxidant Capacity of 55 Medicinal Herbs Traditionally Used to Treat the Urinary System: A Comparison Using a Sequential Three-Solvent Extraction Process”. The Journal of Alternative & Complementary Medicine, Volume 13 Perrinjaquet-Mocetti T et al “Food supplementation with an Olive (Olea europaea L.) leaf extract reduces blood pressure in borderline hypertensive monozygotic twins” Phytotherapy Research 22, 1239-1242 (2008) O Benavente-García, J Castillo, J Lorente, M Alcaraz in Journal Of Medicinal Food (2002) A Pieroni, D Heimler, L Pieters, B Van Poel, A J Vlietinck in Die Pharmazie (1996) L I Somova, F O Shode, P Ramnanan, A Nadar in Journal of Ethnopharmacology (2003)

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If you would like to stock Olive Leaf Extract you can contact Olive Leaf Australia on 1300 653 436 or see www.olea.com.au.

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Another consideration with the botanicals added to skin products is

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SPOTLIGHT ON PRODUCTS

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The new approach

Certified Organic First Love Regenerative Elixir offers superior results and a delightful experience If you are looking for a blissful-feeling product with incredible skinregenerating capabilities and immediate results that you can see you cannot go past Synthesis345 Regenerative Elixir. Just one drop delivers vitality, energy and youthful radiance. Synergistic bioactives will uplift, renew and nurture the skin to a whole new level. Your first encounter will be with the miraculous properties of pure organic Rose Otto, followed by the rich depth of Pomegranate, Passionfruit, Rosehip, Sandalwood and harmonising Fragonia. Vitamins C, A, B, D and E and EFAs invigorate the skin and defend it against the signs of ageing. For

further information phone: 0400 345 148 or visit www.synthesis345.com

Gently deliver the benefits of skin peels and dermabrasion in one!

The HydraFacial improves fine lines, wrinkles and skin texture using a patented tip to simultaneously exfoliate and deliver nourishing serums. The active ingredients reach target structures without needing excessive chemicals to break through the upper layers. This achieves greater treatment effectiveness at lower concentrations, reducing irritation in sensitive skin. Each HydraFacial treatment resurfaces, rehydrates and rejuvenates the skin with antioxidant serums or glysalacid peels. Call High Tech

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Laser on 1300 309 233 or visit www.hydrafacial.com.au.

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The world of artificial nails will eventually be dominated by fullcoverage of natural nails, due to the ease and speed, which cannot be achieved by traditional enhancement systems such as gel, acrylics, fibreglass, etc. Dashing Diva Professional has recently invented duo-moulding techniques to allow the popular pink and white look to be available in pre-formed nail options.

Designed to fully cover the natural nail and fixed in place permanently with a specially formulated cyanoacrylate adhesive containing silicon, these enhancements will outlast all others and cost less per customer to fit. All Virtual French products can be purchased on-line at www.dashingdivapro.com.au where training manuals can be down loaded and tutorial videos viewed.

For further details please phone 1800 655 814 for your trade enquiries. The Salons Group are the exclusive Australasian distributors for Dashing Diva Professional.

OLIVE LEAF EXTRACT – for a healthy immune system Olive Leaf Extract is used traditionally to support a healthy immune system, but also assists in the maintenance of normal heart function and cardiovascular health. Olive Leaf, Australia's fresh leaf extract, has 400% more antioxidant power than the equivalent amount of Vitamin C* and is available in both delicious Natural and Peppermint flavours, making it easy for the whole family to take. Always read the label. Use only as directed. If symptoms persist, please see your health professional. For further enquiries and to stock Olive Leaf

Extract contact Olive Leaf Australia on 1300 653 436 or see www.olea.com.au. * Stevenson., L., Hunter, D., “Oxygen Radical Absorbance Capacity of EnvirOlea® Olive Leaf Extracts” Southern Cross University, 2005. Commissioned by Olive Products Australia. CHC 41449-05/10

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OmVeda Adds to its Classic Massage oils

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OmVeda extends its line of prescriptive herbal massage oils with the launch of four (4) new ayurvedic oils renowned for their ability to help relieve stressed muscles, sports-induced stiffness, joint aches and dry and irritated skin.

These include: MAHANARAYANA TAILAM, a traditional Ayurvedic herbal oil made from over 50 Ayurvedic herbs targeting joint pain, arthritis, backache, headache, rheumatic pain, sciatica, sports pain and lung congestion. Relieving stiffness and improving mobility, organic sesame oil – a nourishing and strengthening oil rich in antioxidants and essential minerals meld with ginger, pepper, cardamom and rock salt.

ELADI TAILUM targets skin conditions such as pigmentation, irritation and stretch marks. Bringing a glow to the skin, it is steeped with Ayurvedic herbs including valerian, pearl oyster (rich in calcium), sandalwood, Saussurea, an anti-inflammatory, angelica and in a base of black sesame and coconut oils.

Anti-inflammatory and anti-rheumatic, the SAHACHARADI TAILUM helps ease lower back and joint pain. Its ingredient list features sahacharada (Barleria prionitis ), aegle marmelos, ginger, red sandalwood, manjishta, cardamomum infused in a base of organic black sesame oil.

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Promoting muscle strength and tone, the BALASVAGANDHADHI TAILUM contains specific rejuvenating properties and is helpful in treating nervous conditions, muscular weakness and debilitation. It contains Teaweed, Ashwagandha, Indian madder, Indian dill, Nutgrass, Licorice, Vetiver, Himalayan cedar, Turmeric, Blue water lily, Sacred pepper, Indian lotus flower, Frangipani and Indian sarsaparilla.

To find out more on the new OmVeda Oils please email info@omveda.com.au, call 1300 662 383 or visit www.omveda.com.au

MYO-CYTE PLUS Anti-Wrinkle Serum

by Dr Pugliese

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Packed with proven ingredients to give the skin a visible lift, Myo-Cyte Plus Anti-Wrinkle Serum is a scientific breakthrough for effective anti-ageing protocols.

Containing MytrixylTM, Matrixyl 3000TM, Snap-8TM and InylineTM, it will tighten and firm the appearance of ageing skin. It also contains Hyaluronic acid, anti-oxidants, amino acids and Passion Flower Extract for its added antiinflammatory benefits to restore skin vibrancy. Myo-Cyte Plus Anti-Wrinkle Serum is formulated by Circadia by Dr Pugliese. For

further information phone 1800 247 223 or Angela Cannizzaro on 0409 238 119.

The smarter nail-enhancement alternative

ULTIMATE FRENCH WRAP PLUS The ultimate in manicure sophistication has arrived with the release of French Wrap Plus by Dashing Diva Professional. A curved smile line, very thin plastic, wide or narrow band to suit long or short nail beds.

French wraps are fixed in place with thin viscosity, brush-on adhesive. A white (or coloured) free edge without the use of gels, acrylics or nail polish. Completely wear-proof, no smudges, no touch-ups.

French Wrap Plus opens the door on a lucrative market niche, catering for women who need to look sharp, smart and modern, but who also appreciate speedy and efficient manicure services rather then lengthy acrylic or gel nail enhancement applications. French Wrap products can be purchased online at www.dashingdivapro.com.au. Training manuals can be downloaded and tutorial video viewing available. The best way to trial French Wrap Plus is to purchase a French Wrap Plus manicure starter kit DSK007, fully self-contained and ready for action. You can

also request these items by email to salons@salonsgroup.com or by phone: 1800 655 814 (trade only).

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APJ 75

Sircuit Skin Molecular Mist

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Molecular Mist™ is an evaporation resistant, all natural "Heavy Water" D20 complex that plumps and hydrates the skin, while protecting against dryness and dehydration. Refreshing and stimulating, Molecular Mist™ contains ingredients to help improve the skin's environment, and is an ideal light moisturising agent. Molecular Mist™ is suitable for all skin types. For further information regarding

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ENERGIST Ultra Plus Spa The new 2011 Energist Ultra Plus Spa has been released with features that boost the already highperformance of the existing Ultra Plus.

Energist maintains its reputation as one of most precise and efficient IPLs available by adding latest-release internal components and a new high-definition touchscreen interface that improves the user-friendly operation. The Ultra Plus Spa comes with two handpieces with lower limits of 530nm and 610nm. Finance and

Molecular Mist phone 02 9712 8188 or go to www.inskincosmedics.com

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rental options are available through High Tech Laser. Call 1300 309 233 for information.

emerginC Protocell Combat Cream and Protocell Eye with stem cell technology O Cosmedics Potent Retinol Serum

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This is a 100% pure bioactive retinol in micro-encapsulation technology that ensures superior stability and potency. This extraordinary vitamin A complex offers visible cosmetic anti-ageing benefits to dramatically reduce the appearance of fine lines and wrinkles, promotes a firmer more elastic skin texture and evens out skin tone. With V8 peptide complex™ this serum ensures skin is calm, super hydrated and renewed.

For further information regarding O Cosmedics phone 02 9712 8188 or go to www.inskincosmedics.com

Protocell Combat Cream and Protocell Eye are scientifically proven, advanced skincare products that provide serious anti-ageing results for all skin types. The technology incorporates plant stem-cells that have been carefully extracted from a rare type of organic Swiss apple. These plant cells are rich in factors capable of protecting and enhancing the longevity and vitality of skin cells, helping to recapture and preserve the skin's own youthfulness and radiance.

For further information regarding Protocell phone 02 9712 8188 or go to www.inskincosmedics.com

OXYGEN & LIGHT FACIAL & BODY TREATMENTS Discover the secret to clearer, smoother and brighter-looking skin and why more doctors are turning to non-invasive photodynamic therapy! Skin 02 Derma Light Oxy Spa offers the ultimate 3-in-1 facial and body fix!

Clinically proven, no down time, safe, fast and effective, immediate results for younger-looking skin.

Discover why Hollywood stars cannot live without oxygen facials to keep them looking great. Experience all these great treatments in one system: ! New Oxygen Jet facial – for deeper results ! Seven Light therapy options ! Facial and body firming ! Reduce redness, wrinkles and spots. ! Plump and hydrate the skin back to a more youthful appearance.

Call us for our Demo and Special prices and be amazed!

Ph 07 5593 4488 or visit www.skino2.com.au

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APJ 76

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Luxurious Certified Organic First Love 'always and forever' Night Cream

A new level of professional result for Lines and Wrinkles

Generously formulated with pure organic Rose Otto, Sandalwood and Neroli essential oils, this divine cream feels silky smooth and effectively hydrates and soothes dry skin, while also delivering aromatherapeutic benefits to restore balance, reduce feelings of stress and uplift your mood. Your skin will love the natural Vitamins A, E, C and other potent antioxidants. For great treatment results use after the Professional Only Synthesis 345 Zeolite Face Mask due to its super absorptive benefits.

Recommended also is the First Blush of Spring Skin Hydrating Tonic, which contains a multitude of aqueous actives, and First Love Regenerative Elixir for a super boost of vitamin C. Embrace the radiance of renewed skin and uplifting benefits that reach the soul. For further information phone: 0400 345 148 or

Timexpert Rides Advanced Correcting Program for Lines/Wrinkles is an excellent professional treatment that achieves unbeatable anti-wrinkle results.

Thanks to the innovative ingredients Pro-Collagestine Fill Technology, Microdermoxine Complex and Soya Proteins, these ingredients deliver maximum anti-ageing and anti-wrinkle benefits. This professional treatment works against wrinkles from within, filling in lines like a cosmetic filler injection and inhibiting the formation of expression lines. Recent tests delivered amazing results with just four treatments, including wrinkles and signs of ageing reduced by 97.6%, expression lines faded by 100%, skin smoothness 97.6% and hydration and luminosity 100% improvement.

For information phone Germaine de Capuccini on 1300 432 100 or visit our website www.germaine-de-capuccini.com.au.

visit www.synthesis345.com

Make a memorable statement that will keep your clients coming back

the new smarter options ㄰ 㤵 㜵

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Supercedes traditional tips, adjustable smile line placement, no blending and pre-shaped to minimise fitting. All aimed to speed up your nail enhancements with a natural and ultra-modern result.

Flexible fit for all nail curves, they can be used with all overlay systems and your choice of white, ultra white, black or a selection of 20 colours for all seasons. Choose short or long lengths to suit your client, 12 sizes #0-#11. Buy a starter kit of 120 nails ($33) and test drive today. French Tipped products can be purchased online www.dashingdivapro.com.au or phone 1800 655 814. You can download an instruction manual from our website, view tutorial videos or email for a link salons@salonsgroup.com The Salons Group are exclusive Australasian distributors for Dashing Diva Professional.

Experts tell us that first impressions are lasting and will impact whether a client trusts you in your professional capacity. Image is one of the most powerful statements you can make and Vorei Designs knows this well as they are Australia's leading uniform design specialists when it comes to style and comfort.

Meticulous detail goes into ensuring both a professional look and comfort that will boost your staff's confidence.

They can design to meet your salon's needs and even give you a point of difference. If you are attending the Sydney International Beauty Expo and join APAN at their stand you will receive a SPECIAL DISCOUNT voucher for your next Vorei order. They have great fabrics, great friendly service and incredible prices. You can't beat that! Phone

Vorei Designs and speak to Nella Ph: 08 9209 3299, Email sales@voreidesigns.com.au or view our beautiful design on www.voreidesigns.com.au APJ 77

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Natural Compatibles Wet and Dry Foundation

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receiving raving reviews from consumers

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Checking out some of the blogs and websites you can't miss the raving reviews on Natural Compatibles, particularly their ever-popular Enhance by Natural Compatibles Wet and Dry Foundation. Recently, on dropdeadgorgeousdaily.com several consumers were raving about how impressed they were with this product. Comments like “Oh my gosh! I can't relay how excited I am about this product! Absolute FLAWLESS coverage, No need for concealers… nothing compares to this and I have tried them all”. beautyheaven.com.au further commented on its silky smooth finish, beautifully presented case, the lightweight finish and the natural look that disguised every flaw. “This is one of our fastest-selling products, Denise Richardson told us from Natural Compatibles – “it is an item that is always in demand. Because this product is so popular we also provide refills for greater costeffectiveness.” Available in Salon Stands for a great retail item. Visit

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www.naturalcompatibles.com.au or phone 1800 636 077 or 03 9764 0966 for further details and get your clients raving too.

Timexpert SRNS wins international IFSCC Award Following the most avant-garde advances in skincare technology, Germaine de Capuccini has developed Timexpert SRNS, specifically designed to protect and defend the skin day and night against environmental aggression and premature skin ageing. Timexpert SRNS contains an ingredient called Zinc-Glycine Complex that was awarded the highest IFSCC prize (International Federation of Societies of Cosmetic Chemists) for its ability to increase the resistance of skin cells against oxidative stress caused by UV radiation. IFSCC is a world-renowned federation dedicated to research in science and cosmetic technology. The IFSCC prize is the most important scientific cosmetic event in the world, and is considered to be the Nobel Prize of skincare. For further

information phone Germaine de Capuccini on 1300 432 100 or visit our website www.germaine-de-capuccini.com.au.

BB Cream Perfectionist – Tinted treatment care for skin imperfections and irritated skin Germaine de Capuccini is proud to announce the release of the Synergyage 's new BB Cream Perfectionist formulated with Hyaluronic Acid, Liquorice extract and Milk proteins that significantly boost skin hydration levels. Containing UVA and UVB SPF 12 protection, BB Cream Perfectionist shields the skin against environmental aggressions, while giving it the relief and comfort it urgently needs. Thanks to its high coverage, excellent texture and natural colour, BB Cream Perfection instantly beautifies the skin concealing redness, dark spots and other imperfections without leaving an oily residue.

Excellent for use as a make-up foundation base, BB Cream Perfection has been specifically formulated to be recommended by dermatologists or aestheticians after advanced procedures, including peels and laser treatments. Because of its antiinflammatory properties it is suitable for all ages and skin types, including acne and rosacea skin conditions. For details phone

Germaine de Capuccini on 1300 432 100 or visit our website www.germaine-de-capuccini.com.au.

DEPILATION – Total Difference works like laser permanent hair reduction

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The 2B Epil Xcel concept is a wonder product that is easy to use when you are looking for excellent results in achieving progressive permanent hair reduction.

It works effectively on all hair pigments, including blonde and white hairs. 2B Epil Xcel should be used directly after waxing, electrolysis, laser and even shaving. Results in hair reduction can be achieved in as little as four to five treatments. Getting rid of superfluous hair is now even easier. Phone Patou Aesthetics

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Distribution on 07 4057 8365 or 0419 665 383.

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Take the five point business check-up for busy salons...

If you own or manage a salon in the beauty or wellness industry, the 5 point business check-up is a must.

1. H ave you added a new treatment or service to your salon’s menu in the last 12 months?

Remember, your insurance policy needs to include cover for any new treatments you now offer, or plan to offer.

YES NO

2. Have you purchased anything worth more than $1000?

Purchases like POS systems, (or even a large order of new stock), can alter the amount of insurance cover your salon needs. It’s vital you know what your level of cover is, and exactly what your policy does (and does not) cover.

YES NO

3. H ave you moved address, hired or fired any staff?

Your insurance policy details must be ‘up-to-the-minute’ correct to avoid any loopholes in the event of a claim.

YES NO

Ph. Mon - Fri (07) 5502 8326 Email: sue@thesparrowgroup.com.au Mobile: 0422 313 081 Fax: (07) 5519 4359 www.thesparrowgroup.com.au

4. Is the correct person or registered entity listed on your insurance policy? (Company, Trust etc.)

It’s the little details that can cost you time and money in the event of a claim.

A FREE Insurance Review is the best way to make sure you’re covered.

YES NO

5. Have new or better policies come onto the market recently?

An insurance review doesn’t mean you end up paying more. If fact, there could be more competitive products or insurers standing by right now to save you.

YES NO

If you ticked YES to ANY of the questions in the 5 point check-up, call and ask for a Complimentary Insurance Review. It’s FREE. There’s no obligation. And you could start saving… Today.

the

INSURANCE

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Val Glover-Hovan COSMETIC TATTOO AUSTRALIA

Australia's No.1

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Specialist and Educator in Cosmetic Tattoo for 26 YEARS

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WHY TRAIN WITH VAL GLOVER-HOVAN:

! Winner of National and International Awards

! Recommended by medical practitioners, plastic and cosmetic surgeons ! Recognised by Australian and US leading Peak Bodies ! Renowned internationally for her exceptional work, skills and knowledge

TRAINING Basic Beginner Classes – Eyebrows, Eyeliner, Lip Line & Beauty Spot

Advanced Classes – Full Lip and Lip Line & Blend, Designer Eyeliner

Paramedical Classes – Nipple & Areola Creation, Scar Camouflage, MCA Needling

Refresher Classes – Tailored to suit your needs and requirements

Petite Body Tattoos – Learn to create a unique service

Boot Camps – Learning and sharing with others in the industry

International Trainer Workshops – Sponsor of world leading experts

Government Approved Qualifications available On-Going support

QUALITY PROFESSIONAL SUPPLIES Pigments – over 100 pre-mixed colours available Machines – Parts –Topicals – Accessories ㄰ 㤵 㜵

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COSMETIC TATTOO AUSTRALIA

1300 88 66 55

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E: info@cosmetictattooaustralia.com

W: www.cosmetictattooaustralia.com

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staffrecruitment

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Jennifer Muldoon

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Professional Services for Staff Recruitment par excellence

The frustration and stress of finding and recruiting the right staff is a strong concern in our industry. In fact it is so prevalent that it is bordering on epidemic proportions as clinics and salons struggle to replace leaving staff or to cater for a growing practice.

various needs of each position. During my 20 years so far, I have met and have had the honour of working with some outstanding therapists in the fields of Aesthetics, Natural Therapies as well as Allied Health Sciences.

As with other sectors of the industry the issue of staff recruitment has now become a “specialised service”. A great deal of knowledge and expertise is needed, not only in human resource management, but also through a strong understanding of the skills staff are required to possess for that perfect fit within a clinic or salon.

My belief has always been that true beauty therapy should incorporate health and wellness protocols and can't possibly deliver the best results without a holistic approach. Hence the reason for servicing not only the aesthetics industry, but also the natural therapies as well as allied health science sectors.

Senior director Jennifer Muldoon of Kindred Personnel Solutions knows too well the needs of this industry. Together with a team of experts she is confident that she can offer solutions and peace of mind to employers seeking appropriately qualified and competent staff for the aesthetic, medical aesthetics and allied health sectors. In a recent interview Jennifer shared with us her thoughts on where the problems lie and how her company intends to offer solutions.

Why did I choose to move into the area of recruitment? Because having been in the position of sourcing staff for my own business and also witnessing the sheer frustration of other business owners struggling to find the time to find and train quality staff, I realised the need for such a service. Business owners have enough work to do managing a practice or clinic without the added stress of finding and orientating the right staff member.

APJ1: Jennifer, can you tell us a little about your background and what led you to establish a staff recruitment business?

JM1: My career as a beauty therapist began in 1990 when I completed

APJ2: In your opinion why do you believe that the aesthetics industry is struggling to find the right staff?

JM2: I believe at the core of this issue is not so much that the right staff

my Diploma in NSW. From then on I have worked in various positions within the industry. These included employee, sub-contractor, trainer, business owner and employer – the full spectrum of positions within the industry. This gave me valuable experience in understanding the

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you are trying to locate does not exist, but rather knowing where to find them! ㈵

This industry is becoming more and more specialised and salons and clinics require highly skilled and competent staff to meet their

APJ 82

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standards. The right recruitment agency needs to have more knowledge than just human resource management, they further need to understand the diversity of skills needed in order to assess the right individual for the position they will need to fill. They also need to be able to prepare the candidate to meet with their new employer's expectations. Our agency can bring these elements to the equation because we truly understand this market and what the expectations are, both from an employer's point of view as well as what our respective industry standards need to move forward. To date, we are the only business with consultants that are practising therapists and industry-current experts in their fields. We are all dedicated professionals committed to continually upgrading our skills so we can further service the rapidly expanding industries we represent.

APJ3: How do you assess your candidates and what do you look for?

JM3: The qualities we are looking for are passion and enthusiasm, honesty and integrity, a willingness to learn, punctuality, respect, immaculate presentation and a commitment to ethical practices. We utilise a variety of screening techniques to assess a candidate's suitability. From the initial resume examination, interviewing procedures – phone or Skype, one-on-one or in front of a panel, psychometric testing and trade testing if needed.

APJ6: Exactly what services does your business offer and what industries do you cover?

JM6: We provide a

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comprehensive set of strategies and services for both staff recruitment and retention. The interviewing and screening process is delivered through a thorough consultation process. This model engages both client and candidate to prepare for a successful employment engagement.

The retention arm of the business is predominantly on-going consultation and

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APJ4: What services do you offer to assist in improving candidates' skills to better meet the needs of their prospective employers?

JM4: It's extremely important to prepare a candidate for this level of job entry. Employers today expect more from their staff and that is completely understandable – the market demands it. With that in mind we can guide the candidate through this process. Each candidate will be given a comprehensive manual that contains information and constructive ideas to help create a seamless final interview. We also have the ability to 'fill the gaps' with some one-on-one training, if there are any areas the candidate needs help with. At the end of the day, we want our candidates to match the employer's requirements and if possible exceed their expectations. We support this process completely.

APJ5: In your opinion how has the shift towards the merging of wellness and aesthetics changed the calibre of candidate that can assist business to meet the changing needs of the customer?

JM5: Never before has the customer been more discerning. What

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research has shown is that even in the midst of the Global Financial Crisis, the cosmetic medical industry is holding its ground. In fact, in 2009 it was estimated that Australians spent $345 million on noninvasive and minimally invasive procedures, which was up by 15% from the previous year. Cosmetic practitioners are also reporting a trend for patients to look for holistic approaches to anti-ageing treatments. For this reason, the beauty and aesthetics industry is branching into and merging with other allied health professionals to give the client what they need.

The demand for faster results, precise procedures, advanced technology and the general increase in the Health and Wellness sector has had a major influence in the calibre of the candidate required for these more specialised therapies. The training packages are revised and upgraded so even the ground-level entry for a Diploma is more advanced. The Post-graduate educational area has also seen a boost in enrolments for therapists wanting to move with the rapidly changing industry.

in-house training and support. This will promote an effortless transition for the new employee without major disruption to the employer and their existing staff and business practices.

We cover a broad and diverse range of industries and cater to all levels and criteria, whether it is as a practising therapist, wholesaler, sales representative or executive.

Within the beauty industry we service Beauty Therapy, Nail Technology, Paramedical Aesthetics, Cosmetic Nurses and Cosmetic Physicians as well as Spa and wellness centres.

For the natural health sector we service Massage, Reiki, Bowen Therapy, Aromatherapy, Reflexology, Kinesiology, Yoga, Holistic Nutrition, Dietetics and Life Coaching.

And for the allied health industry we cover Naturopathy, Homoeopathy, Acupuncture, Traditional Chinese Medicine, Herbalists, Physiotherapy, Remedial Therapy, Chiropractic, Muscular-Skeletal Therapy, Fitness and Personal Training.

APJ7: What States are you currently servicing and will this change in future?

JM7: Kindred Personnel Solutions is based in Brisbane and we service Queensland. We are also well placed to expand into NSW and Victoria in the near future. All enquiries can be made through our website and we are more than happy to take enquiries from other States as well.

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For our contact details please visit our website www.kindredpersonnelsolutions.com or call me directly on 0407 638 649.

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cosmetictattoo PARAMEDICAL COSMETIC TATTOO RESULTS Helping restore self-esteem

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by Donna Moody-Martin from all over the world who are now in constant contact with me through email as they are seeking before and after photographs to assist many patients to understand what can be achieved through cosmetic tattoo, even with high traumatised or scarred conditions.

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SO WHAT CAN WE DO AS A PARAMEDICAL COSMETIC TATTOOIST?

Vitiligo Before Treatment

Here are some areas you could offer help in: Scars Camouflage skin disfigurements Cancer Patients Breast Patients Burns Patients Skin Grafts

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SCARS: We can reduce visible scars by matching the pigment of the scar to that of the surrounding skin. This procedure is effective on scars that are lighter in colour than the surrounding skin. Some post-surgical scars can also be concealed in this manner.

CAMOUFLAGE: We can blend stable areas of hypo-pigmentation with the surrounding skin. This procedures restores a natural look to the permanently de-pigmented areas that are not treatable by medical means. An example is a burn site of the donor skin or graft.

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An area that is gaining great recognition in Cosmetic Tattoo is that of paramedical treatments. A paramedical practitioner can be defined as pertaining to a person associated with the Medical Profession or one who assists the Medical Profession.

Let me take you through some of the many and varied clients that can be helped though Paramedical Cosmetic Tattoo. I now use a Medical Digital machine for the best results in my line of work, while working hand-in-hand with many Cosmetic and Plastic Surgeons in Australia.

I was privileged to present a Paramedical Seminar in the USA in San Diego in March this year. There were many therapists in attendance

In this line of work, for the mouth for example, we can redefine the lip after trauma or surgery or for a cleft lip. Other areas may be as simple as creating hair in the brow after surgery or trauma. A more unusual incident where our skills can be useful could be something as extreme as a bomb-blast victim. There are all types of injury where either recolouring or a camouflage is required. Skilfully performed these procedures can not only offer improvement in the patient's appearance, but also restore their self-esteem.

CANCER PATIENTS: Some affected areas may be very small, but to a woman with a small mark left on her face from cancer removal it can be traumatic. It may seem like a small spot, but to her it is viewed as a major embarrassment as she feels people will be looking at it. By a simple recolour you can change her life.

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Work in progress using Titanium Dioxide based pigments

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On the other hand, a full nose replacement would be more complex where the skin of the graft will need to be match with the skin on the face. Men with cancer sites may not be as worried about their appearance, but often their wife would like the area to look better. They may be happy to be cancer free, but looking better is a great option.

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BREAST RECONSTRUCTION: Regimenting areolae after breast ㈵

reconstruction when the nipple and areola have not been reconstructed requires a great deal of artistry and skill to achieve improvement through cosmetic tattooing. Many surgeons can produce a great new nipple, while others leave a blank canvas. This is when the Cosmetic Tattooist's skills become valuable in achieving an areola through a specialised 3-D technique.

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BURNS PATIENTS: I love the work that can be offered to a burns patient from recolouring of a skin graft, to assisting the actual healing with Skin Needling with a tattoo machine on the attached donor site.

I have worked with a lady who was burnt as a child and is now a mature 60+ year-old woman. She has travelled to many countries over the past 20 years seeking help with her extremely damaged skin graft, which runs from her chest to her chin. This scar did not allow her very much movement either side-to-side or tilting her chin. I have worked with her over a period of six months and passed on this client in a Brisbane nurse who is now qualified in the technique to continue this great work.

Currently our client has a great range of movement and is driving a car, which she had extreme difficulty in doing before her treatments.

An unusual request for my help came late last year when a young man had a small device explode in his face, losing his eye and forehead. He had great surgery performed by a Sydney Plastic Surgery at St Vincent's Hospital, but was left with scars and the trauma of blue shrapnel through his face and particularly around the eye (see images on page 84 and below). Laser was not an option as the colour had penetrated through the muscle and bone. We were left with only one option to camouflage. After a few test-patches I decided on using a straight skin colour that contained Titanium Dioxide as it would float to the surface of the skin and hence achieve better results in covering the blue areas. This young man is halfway through his treatments and is finally smiling.

If you would like assistance with paramedical concerns please feel free to contact Donna Moody-Martin. Donna also offers a free Breast Cancer re-colouring clinic. For further details phone: 1800 007 191.

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Visit us at Stand 2718 Sydney Spa & Beauty Expo August 13 & 14

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assistance as possible to guide you into the right direction. This article is intended to give you a brief outline on what is taking place and to offer support and recommendations in assisting you through the maze of getting it right.

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WHAT ARE THE CHANGES INTRODUCED BY THE MODERN AWARD?

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Transitional arrangements in the Modern Award mean that some new pay rates (including loadings and penalties) commenced on the first full pay period on or after 1 July, 2010. This means that pay rates for many employees changed on 1 July, 2010. The transitional arrangements in the Modern Award gives employers and employees time to adjust to the changes by allowing new pay rates to be phased in over a period of four years until the full Modern Award rates apply on 1 July, 2014.

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In this period pay rates need to be calculated with reference to the premodern Award entitlement that used to cover, or would have covered, the employee before 1 January, 2010, as well as the relevant Modern Award entitlement.

The transitional provisions include a phasing schedule, which allows wages, loadings and penalty rates that are higher or lower than preexisting conditions to be progressively introduced. Where there was no existing loading or penalty applying under the existing instrument then the new loading or penalty in the Modern Award is also progressively introduced.

The Fair Work Ombudsman has a number of tools available to automatically calculate base rates of pay for most Modern Awards.

These tools, along with some information provided by you, can quickly and easily help you find the right pay.

WHO IS COVERED BY A MODERN AWARD? There are different State and Federal workplace relations systems operating in Australia. It's important to know which system you're covered by.

Employees covered by the National Workplace Relations system include those: ! Employed by a constitutional corporation (these are corporations that are trading or financial, usually Pty Ltd or Ltd companies) ! Employed in Victoria, the Northern Territory or the ACT ! Employed by the Commonwealth or a Commonwealth authority ! Employed by sole traders, partnerships, other unincorporated entities and non-trading corporations in New South Wales, Queensland, South Australia and Tasmania.

WHO ISN'T COVERED BY THE NATIONAL WORKPLACE RELATIONS SYSTEM?

Salary changes under the new

MODERN AWARD

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by Tina Viney From 1 January, 2010, Modern Awards have covered most workplaces. The commencement of Modern Awards means that there have been changes to minimum terms and conditions for many employees. The changes vary by State, industry and employer.

If you are confused you are not alone. It would appear the whole country is in disarray and we are attempting to offer as much

The following are generally not covered by the National Workplace Relations system: ! Most State Government public sector employers and most local government employers (except in Victoria where most are covered) ! Western Australian corporations whose main activity is not trading or financial ! Western Australian sole traders, partnerships, or other unincorporated entities.

The Western Australian Government has chosen not to join the National Workplace Relations system, so sole traders, partnerships, other unincorporated entities and non-trading corporations in Western Australia remain in their State system.

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Some of these employers in Western Australia may be covered by the Transitional Award if they were covered by a Federal Award as at 26 March, 2006. These Transitional Awards continue to apply until 27 March, 2011.

ADVICE FOR EMPLOYERS ㈵

I'm an employer, what if I get something wrong?

The Fair Work Ombudsman can provide you with information, education and advice about your obligations. The Fair Work Ombudsman can help you determine correct entitlements under a Modern Award and assist you in complying with workplace laws.

However, under the Fair Work Act 2009, penalties of up to $6,600 for an individual and $33,000 for a corporation may apply to a breach of a term of a Modern Award or the National Employment Standards (NES).

Where can I get further information?

For further information on the Modern Awards or other rights and obligations under the National Workplace Relations system you can contact Fair Work Australia on 1300 799 675 or contact APAN on 07 5593 0360.

The increases will be phased in over a period of four years in 20 per cent instalments, starting from the first full pay period on or after 1 July, 2010. The new higher pay rates will apply in full from the first full pay period on or after 1 July, 2014.

Employers also need to factor in any annual wage increases that the Fair Work Australia Minimum Wage Panel may make, which will generally take effect from the first full pay period on or after 1 July each year.

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What if I'm paying more than the Award?

If you're an employer, and you pay your employees more than the Award, you may be asking whether you have to increase pay or entitlements again. Modern Awards deal with minimum obligations only. They do not require employers to increase or maintain overaward payments already being made.

Most Modern Awards provide that, if you are making over-award payments, monetary obligations in the Modern Award may be absorbed into those over-award payments.

However, employers may need to maintain an over-award payment or to allocate payments in a particular way because of their employment contracts with employees. Employers need to consider those employment contracts on a case-by-case basis.

What happens if the new pay rate is higher?

If the pay rates under the Modern Award are higher than the PreModern Award pay rates the increases will be phased in over a period of four years in 20 per cent instalments, starting from the first full pay period on or after 1 July, 2010. The new higher pay rates will apply in full from the first full pay period on or after 1 July, 2014.

Employers also need to factor in any annual wage review increases that Fair Work Australia may make, which will generally take effect from the first full pay period on or after 1 July each year.

The Modern Award sets out minimum pay rates. Employers can choose to pay more than the minimum rates at any time. If the pay rates in the Modern Award are higher than those in the Pre-Modern Award, the employer may choose to pay the Modern Award rates immediately.

However, base rates of pay, loadings and penalty rate entitlements are phased separately and care needs to be taken to ensure that the employees are paid their minimum entitlement under each.

What happens if the new pay rate is lower?

If the pay rates under the Modern Award are lower than the PreModern Award pay rates the decrease will be phased in over a period of four years in 20 per cent instalments, starting from the first full pay period on or after 1 July, 2010. The new lower pay rates will apply alone from the first full pay period on or after 1 July, 2014.

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Employers also need to factor in any annual wage review increases that Fair Work Australia may make, which will generally take effect from the first full pay period on or after 1 July each year. If the Modern Award contains lower pay rates, an employer may choose to keep paying the higher Pre-Modern Award entitlements to ensure that existing employees do not suffer a reduction in take-home pay. If an employee believes their take-home pay has been reduced, they can apply to Fair Work Australia to make a 'take-home pay order' to ensure that the employee is not worse off.

What happens if there is a new loading or penalty? ㈵

Where there was no existing loading or penalty applying under the existing instrument then the new loading or penalty in the Modern Award is also progressively introduced.

What if I previously had signed an Employment Agreement?

Base rates of pay in a Modern Award override lower entitlements in an agreement or contract of employment at all times, including agreements and contracts that were made before 1 January, 2010.

Where there is no relevant Modern Award, pay rates in the agreement need to be at least in line with the applicable Pre-Modern Award, or where none exists, the national minimum wage.

The pay rates in Division 2B State employment agreements are underpinned by the base rates of pay in the applicable Division 2B State award, the relevant Modern Award or, if neither of these cover an employee, the national minimum wage.

All employees covered by the Modern Award must not be paid less than the base rate of pay in the Modern Award.

HELP IS AVAILABLE In the midst of this Industrial Relations nightmare APAN has attempted to stay in touch with these changes and assist members with any concern they may have. Members can phone us to discuss their concerns.

However, to further ensure that we accurately interpret these new requirements APAN have appointed Pointon Partners Lawyers as the official legal advisors to the organisation and its members. If you are a member of APAN you are entitled to a FREE first consultation phone call to speak directly with Pointon Partners Lawyers. Please quote your current membership number as evidence. Any further consultations or services will incur a charge. However, as an APAN member you will receive 10% discount. Through our collaboration with Pointon Partners we are currently working to establish a simplified payment charge to assist members.

If you would like to receive that chart please email APAN on info@apanetwork.com.

Please quote your current membership number as this service is only available for current financial members.

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companyprofile A brand with a STRONG TRADITION OF EXCELLENCE and the future of aesthetics in its grip The aesthetic profession has moved beyond the pampering to treatments that deliver not only results, but also support skin health and the wellness of the individual. Today's aesthetician needs to take into consideration new research findings that confirm how inner health and wellness is the real contributor to healthy-looking skin and long-term anti-ageing benefits.

Absolute Spa are at the forefront of progress by delivering highquality, pure customised skincare preparations through the respected brand Bioelements. Additionally, since 2010 they have also launched the highly effective and delicious Pure Inventions – a comprehensive range of 100% PURE liquid antioxidant extracts that can be added to your water (hot, cool, icy or sparkling) to gain benefits to your health and skin from the inside out. Pure Inventions are available in seven delicious flavours and are without calories, caffeine, preservatives or fructose. They are safe to use even for diabetics and children.

Fighting free-radical damage is as much an internal task as it is an external. Pure Inventions offer you some of the world's most potent and effective antioxidants for wellness, slimming and beautiful skin.

Director of Absolute Spa, Jai Harvey-Yin says that during her many years in the industry as a beauty therapist and trainer she has been exposed to numerous product ranges claiming to be the “next big thing”. However, only when she was introduced to Bioelements was she convinced that she had found what she was looking for. “The uniqueness of these formulas is that they offer the salon definite results-based professional treatments with all the right ingredients, pure botanicals and advanced scientific technology. Furthermore, they can be customised to the client's individual needs so that they perfectly address the skin type and condition at the time of the treatment. With this element client loyalty becomes much easier.

“These products are also beautifully presented, environmental packaging with an excellent look and feel that reflects what the product stands for, as well as a strong company ethic that parallels my own,” Jai said. “This, combined with a product that truly works, is cost-effective for both the professional and the end user, making for the perfect choice for clients to enjoy.”

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GREEN BEFORE ITS TIME Bioelements have a strong philosophy for purity and a respect the environment. From the day Bioelements launched their very first product, their goal has been to achieve quality and effectiveness above all else – not only through the performance of their products, but through achieving an overall positive impact on the environment.

Their commitment is to: ! 100% recyclable glass jars, to recyclable paper and vegetable and soy-based ink, Bioelements packaging helps deliver optimum product performance, while positively impacting the environment. ! No artificial colours, synthetic fragrances or animal by-products are used as ingredients. ! No animals are employed for the testing of products. ! The company stands by the safety of its skincare line, not only for the safety of each ingredient, but for the safety of the environment.

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“We can't wait for you to try the products and fall in love with them yourself,” Jai said.

SYDNEY INTERNATIONAL SPA & BEAUTY EXPO If you are attending the International Spa and Beauty Expo in Sydney visit Absolute Spa on Stand No. 1317 to sample these products. This year the company is also delighted to welcome Jeff Losito, head of International Education for Bioelements, who will be visiting and will be at the stand to answer all your questions. He is extremely knowledgeable and will happily share his information to those who are attending.

“We will be having a Pure Inventions tasting bar (which will be bigger and better than last year, with a little more room) – so that people can taste and enjoy each flavour themselves.”

For further information on Bioelements Skincare or Pure Inventions contact Absolute Spa on 1300 262 275.

“We believe that everyone should have the ability to have gorgeous, healthy-looking skin, through a range of products that are offered at affordable prices. Having them tailored to the client's specific personal requirements is an added welcoming bonus for clients, which they appreciate. With Bioelements and Pure Inventions you can rely on advanced skincare innovations that will deliver truly beautiful skin to every client, while supporting internal anti-oxident levels.”

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Now you can achieve serious skin rejuvenation and anti-ageing results

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TM

SWiCH Dermal Rejuvenation System

The innovative alternative to chemical peels

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Dermal Rejuvenation SWiCHTM Treatment by Circadia

The SWiCHTM treatment represents a new generation of skincare products designed to take advantage of the skin's biochemistry and, in particular, the skin repair mechanisms. There are many repair systems in the body, some are molecular, some cellular and some work on the level of tissue repair as wound healing. All these systems require energy, regardless of the type of repair. Biological energy comes in the form of ATP (adenosine triphosphate).

SWiCHTM uses two components of the Krebs cycle to accelerate the production of ATP. This system operates by stimulating the repair mechanism causing a slight exfoliation of the epidermis. Next it increases the level of epidermal ATP, which in turn signals the dermis to build collagen and elastin.

SWiCHTM can be used on any type of skin where repair is indicated, most commonly in aged skin. To optimise treatment results use in cycles of four weeks for as long as one year. This treatment can be combined with enzyme pre-treatment as well as post treatment one to two weeks after the SWiCHTM.

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Contact 1800 247 223

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A New Lite IN Pulsed light technology

YELLOW PULSED LIGHT (YPL)

by Tina Henrietta E. Czech

Broad band intense pulsed light (IPL) devices are widely used for long term hair reduction and skin photorejuvenation.

However, there is very little objective evidence supporting successful removal of pigmented lesions or superficial vascular telangiectasia using IPL. Although the ability to treat large skin areas in a single pulse can be seen as an advantage using Broad Band IPL, the success in reducing pigmented and vascular skin lesions does require multiple treatment sessions over a period of weeks or months.

Nose Veins before Y-lite treatment

FASTER AND SAFER PHOTOTHERMOLYSIS OF BENIGN PIGMENTED LESIONS AND VASCULAR TELANGIECTASIA The development of a single wavelength 578nm yellow pulsed light (YPL) device, now enables the rapid removal of pigmented and vascular skin lesions including seborrhoeic keratosis in one (1) treatment session, with minimal or no discomfort to the client. ㄰

The major skin CHROMOPHORES in human skin that absorb laser and IPL light are:

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Red pigment ( haemoglobin) in blood Protein (keratin) within upper layer of skin and hair Brown pigment (melanin) in skin and hair, which is synthesised by melanocyte cells within the Basal layer of the skin’s epidermis Protoporphyrin IX ( PPIX), which can produce a singlet oxygen radical ( SOR) to destroy P. Acne bacteria within skin follicles

Nose Veins after Y-lite treatment

Effective phototherapy depends on applying the correct wavelength that corresponds to the absorption spectra of a particular chromophore. Wavelength absorption in melanin and haemoglobin increase, as the wavelength becomes shorter. The current Broad Band IPL devices are flash lamps emitting a range of wavelengths typically from 400nm to 1100nm near infra - red. Optical filters are used to filter out the wavelengths that are not required for a particular cosmetic application involving a specific chromophore. By filtering out unneeded wavelengths the total available power output is greatly reduced, which will in turn reduce the rate of heating within a specific chromophore and impair effective photo-coagulation of melanin and haemoglobin.

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Furthermore the removal of raised keratinous skin lesions e.g. seborrhoeic keratosis and sebaceous hyperplasia, requires high energy outputs in non-contact mode to achieve a combination of photo-ablation and coagulation, which is not possible with broad band intense pulsed light.

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In contrast single wavelength yellow pulsed light at 578nm is capable of selectively targeting melanin, haemoglobin, keratin, and protoporphyrin IX chromophores with sufficient power outputs at variable exposures ranging from 500 microseconds to 30 milliseconds, with limited collateral damage to surrounding skin tissue (Neumann, R.A. & Leonhartsberger, H. 1991) .

A typical Broad Band IPL emitting wavelengths between 560nm to 580nm delivering 50J/cm2 is using 96W/cm2 of power to deliver approximately 3.4J/cm2 of energy.

However, a yellow pulsed light device emitting 578nm using 707W/cm2 of power will deliver approximately 17J/cm2 per 25 millisecond pulse, resulting in faster treatment times and eradication of benign skin lesions within one treatment session.

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Ageing skin before Y-lite treatment

Ageing skin after Y-lite treatment

by the chromophore being targeted, therefore these unrequired wavelengths are filtered out, which reduces the total available power per spot size area. Likewise delivering adequate total energy with low power outputs causes longer exposure times that can exceed the thermal relaxation period and increase risk of unnecessary non - selective skin burning and increase pain to the client. Therefore to reduce pain and avoid unwanted damage to surrounding skin many IPL devices require additional skin cooling devices.

YELLOW PULSED LIGHT PHOTO-REJUVENATION WITHOUT DOWNTIME

Sebhorriec keratosis before Y-lite treatment

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Sebhorriec keratosis after Y-lite treatment ㈵

This more efficient power output and single 578nm wavelength targeting of melanin and haemoglobin in particular, means there is no energy wastage or undesirable side effects. Broad Band IPL energy is spread over a large band of wavelengths, all of which are not absorbed

Yellow pulsed light is delivered via an ergonomically designed lightweight hand-piece containing a screen display, showing all aspects of the treatment parameters for a particular treatment.

Skin photo-rejuvenation is performed using a maximum spot size of 2mm. The lens is placed directly on the skin, which is coated with a water-soluble gel to diffuse heat and enable easy gliding action over the skin surface, which results to a mild flush of erythema that dissipates within seconds. The client Y-lite hand-piece experiences warming, not burning of the skin and an immediate appearance of skin freshness at the completion of the treatment. During the next six weeks, collagen production will increase, which can further be optimised by weekly exposure to a separate, non-thermal- biomodulating laser scanner, to maximise wrinkle reduction.

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It is important to note that energy from the ancillary non-thermal laser scanner is not consumed as heat and therefore energy is made

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Introduce to your services the benefits of

PHOTONIC 500 SCANNING LASER

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RESULTS INCLUDE:

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Before THERMAL Y-LITE (Yellow pulsed light)

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Eliminates post inflammatory pigmentation Regenerates skin all soft tissue, nails and hair Alleviates dermatological

! immediately after THERMAL Y-LITE

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conditions Accelerates collagen synthesis Reduces recovery time after surgery and injectables Relieves pain and swelling

By combining YPL and Phototonic 500 Scanning Laser into your treatments you can significantly enhance skin improvement and treatment outcome.

Followed by non-thermal Photonic 500 for muscle regeneration. Results after just one treatment.

For more information call 1300 887 344 Visit our website www.ailt.com.au

available to not only the dermis, but the underlying musculature as well, serving to support regeneration of the deeper tissues to assist in restoring firmer facial, jaw and neck contours ( Lam et al 1986).

Removal of benign skin lesions with the YPL is performed by reducing the spot size to 0.7mm, and adjusting the treatment parameters to selectively target each specific skin lesion or unwanted blood capillary. Skin tags, seborrhoeic keratosis and sebaceous hyperplasias can all be safely eradicated using the 0.7mm spot size without the need to cool the skin surface.

PHOTO DYNAMIC THERAPY FOR ACNE & ROSACEA Absorption peaks occur at 405nm, 470nm, 508nm, 542nm, 577nm and 635nm for the excitation of chromophore ProtoPorphyrin IX

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(PPIX), which is present in large amounts within Propionibacterium Acnes( P.Acnes) bacteria. PPIX can be excited by the 578nm yellow light of the YPL to induce singlet oxygen radicals to destroy P.Acnes bacteria. This bactericidal action of the YPL provides a valuable armament in the clinical treatment of acne and rosacea without the use of oral antibiotic medication. The simultaneous increase in production of collagen by fibroblast cells also assists in replacing the collagen lost during the chronic inflammatory process.

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YPL IS COST EFFECTIVE

As there are no other wavelengths to filter out, the single wavelength 578nm yellow pulsed light (YPL) does away with the additional ongoing cost of replacing filter handpieces after a certain amount of treatment shots.

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The strict laser regulations in some States of Australia, have led to an increase in the popularity of IPL devices over the past few years and an influx of machines that vary in quality and price, which is a cause of concern for both practitioner and consumer. High quality IPLs can cost as much as a class 4 laser or more in some cases. When it comes to phototherapy devices the in-built electronic technology to perform treatments efficiently, safely and with as little discomfort to your client is what you are really paying for, not the external package, so do your homework, when comparing different devices and you won't be disappointed.

CAUTION There are some IPL users, who erroneously believe that they do not need to wear protective eyewear when using an IPL, because it is not a laser. On the contrary the large lens sizes, watt powers and high irradiance do in fact pose a considerable risk to the naked eye. So don't fire an IPL without your client's eye shields in place and your goggles firmly on!

For further technical information regarding the YPL and Biomodulating Laser Scanner Phone: 1300 887 344.

REFERENCES Neuman, R.A. & Leonhartsberger, H.,Bohler-Sommeregger, K., Knobler, R., Kokoschka, E.M. & Honigsmann, H.Results and tissue healing after copper vapour laser ( at 578nm) treatment of port Wine stains and facial telangiectasias. British Journal of dermatology 1993;128:306-312.

Neuman, R.A. & Leonhartsberger, H. The copper vapour laser(at578nm); Demonstration of vessel selective effectand treatment results. Photodynamic therapy and Biomedical lasers 1991; 940-944.

Lam T S, Abergel R P., Meeker C A., Castel J C., Dwyer R.M., Uttio J. : Laser stimulation of collagen synthesis in human skin fibroblast cultures; lasers in life sciences 1986.1(1):61.

On Sunday 21 August Tina Czech will be speaking at the A5M 5th Annual Conference: Preventions, Integration and Balance, in Melbourne. The title of her lecture will be “Biomodulating Effect of Low Intensity Laser Theraphy for Clinical Treatment of Sports Injury”. She will also be speaking at the Australasian Integrative and Aesthetics workshop on “Laser and Aesthetics” at the same conference.

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DO YOUR HOMEWORK AND YOU WON'T BE DISAPPOINTED

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D HE IS BL TA ES

COSMOPROF ASIA 2011: NOVEMBER, 9TH - 11TH HONG KONG CONVENTION & EXHIBITION CENTRE

| BOLOGNA | HONG KONG | LAS VEGAS | ISTANBUL |

COSMOPROF-ASIA.COM

Organiser - Cosmoprof Asia Ltd Australian Pavilion Enquiries: Austrade - melbourne - australia - ph. +61.3.9648.3179 - fax +61.3.9648.3100 - leonie.smith@austrade.gov.au Marketing and Promotion: SoGeCos s.p.a. - milan - italy - ph. +39.02.796.420 - fax +39.02.795.036 - sogecos@cosmoprof.com Sales Office Asia Pacific: UBM Asia Ltd - hong kong - ph. +852.2827.6211 - fax +852.3749.7345 - cosmasia-hk@ubm.com Sales Office Europe, The Americas, Africa and Middle East: Fairsystem International Exhibition Services s.p.a. - bologna - italy ph. + 39.051.282.848 - fax +39.051.282.895-896 - fairsystem@fairsystem.it Supported by:

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BODY FAT

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The Naked Truth

By Bonnie Sleep B.Ed. M.Ed. St. ㈵

Dr. Simeons had a distinguished career in India where he worked extensively to develop a vaccine for malaria. During many years of selfless research he discovered by accident the relationship between hCG and resistant fat storage while studying a cluster of ‘fat boys’ with pituitary problems (Frölich's syndrome). Body fat composition for these boys normalised when treated with low hCG dosages and set Simeons thinking about the contouring effects of this hormone. As a result of these trials, Simeons was the first to identify the fat burning potential of the hormone when applied to deliberate fat loss.

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Controversy erupted when Simeons first published his findings in the early 1950’s and the medical establishment reacted by issuing warnings in the Journal of the American Medical Association and American Journal of Clinical Nutrition that branded hCG as ‘ineffectual as a weight-loss aid’. However recent studies in the Journal of Clinical Endocrinology and Metabolism are now supportive of the undeniable success and reliability of hCG as a trigger hormone to resistant fat burn.

Finally the Secrets of Hormone-based Body Fat Distribution are available to Aestheticians. This is obviously great news for those Aestheticians wanting to extend their skills and their profitability.

There are now some well tested US and Australian based program available for aesthetic therapists to become facilitators of safe, effective fat-burning and body sculpturing program. And some of them come with excellent levels of professional support for you and your clients. In this report we’ll give you some background to the secrets and some links to the available tools and professional support.

These are some of the commonly reported results achieved by using hormone-based fat burning programs and I’m sure you won’t need convincing that this would be a great program to offer your clients.

THE CORE HORMONE SECRET Basically your fat distribution is controlled by your hypothalamus and regulated by your hormones. It’s as simple as that and understanding this interplay will unlock the mysteries of fat burning for you forever.

There are many diet types, calorie control formulas and integrated fitness-based calorie burning programs on the market so it is confusing for the general consumer. So this is the perfect time to step up and become a professional facilitator for one of the hormone based programs so you can offer safe products, support and amazing results for your clients. ㄰ 㤵 㜵

Interestingly, the same fat burning principles apply for all ages, both sexes, and for obese conditions or two kilos of fine tuning, so hormone-based programs are suitable for all clients, and that’s a huge advantage for your business.

THE CORE PROTOCOLS ㈵

The hCG hormone, chorionic gonadotropin, beta polypeptide is the core ingredient for all of the hormone based protocols established by British endocrinologist, Dr ATW Simeons, over 60 years ago.

However, because the research community had pilloried Dr. Simeons’ clinical results, he took matters into his own hands and when he retired in 1954, he mailed limited numbers of his typed manuscript, Pounds and Inches, to a small group of hand chosen medical practitioners in Europe and the US. The original protocols required daily hormone injections and his manuscript refers to thousands of successful patients treated at his discrete clinic at the Salvator Mundi International Hospital in Rome.

During his 16 years of clinical practice in Rome, Simeons treated Europe’s wealthiest and Hollywood’s brightest but he never sought publicity for his findings. Dr. Simeons’s original manuscript still makes very interesting reading and is available as a free download through a variety of sites cited in the references. The classic Simeons program is based on four phases over approximately three months, however this can vary depending largely on how much detoxification is required.

Phase 1 – thorough process of assessment and detoxification.

Phase 2 – major fat burn through strict adherence to a VLCD (very low calorie diet).

Phase 3 – re-introduction to higher calorific foods and re-setting of basic metabolic rate.

Phase 4 – maintenance programme where body fat composition is stable and metabolism burns calories optimally.

Today formulations of hCG are freely available on-line but there are no guarantees these products will be derived from a human source or will be the right strength, so beware. Also look for some of the latest protocols which have added hormones and metabolic factors, plus training and support, as these offer peace of mind and enhanced outcomes for you and your clients.

Today there are also various delivery modes for the hCG hormone such as sprays, gels and convenient sublingual homeopathic versions. This diversification makes it possible for clients to safely self administer daily doses of fat burning triggers and makes it possible for you to facilitate these programs.

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WHAT MAKES HCG SO SPECIAL?

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First, hCG is secreted by the body during the onset of pregnancy and performs a remarkable role by ensuring the developing embryo has consistent access to nutrient supply. This enables the embryo to receive an enhanced chance of survival, even though the mother may be unaware she is pregnant.

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Second, hCH creates a remarkable ‘hormone-gland-fat burn’ chain reaction.

The hypothalamus responds to hCG in a unique manner by unlocking the fat burning potential of deposits of resistant fat stores. So by delivering hCG as a daily supplement, the body is naturally being stimulated to burn these otherwise resistant fat stores, and it is these stores that release co-stored nutrients and energy. So the hormone hCG is the key to unlocking the burning of reserves of hard to shift resistant fat.

This clever hormone therefore enables two fundamental actions – the unique activation of the hypothalamus for resistant fat burning as well as strategic protection of new generations of our species.

THE ADVANTAGES OF A HORMONE-BASED FAT BURNING PROGRAM If you are going to become a facilitator, your primary responsibility will be to educate your clients and not simply to supply a quick fix.

SOME OF THE MAJOR ADVANTAGES ARE:

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Scientific basis for the fat burn Program is compatible with a normal lifestyle Program does not require down time Specialised products from safe sources usually contain metabolic enhancers Foods involved are not difficult to access hCG is appetite suppressing so little to no hunger * Exercise is not a required part of the regime Program does not produce saggy, toneless skin, sunken cheeks or breasts.

May eliminate long term cellulite, as fat is redistributed Program resets the body’s metabolism so normal eating can be resumed

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W H Y A R E S O M E F AT RESERVES SO DIFFICULT TO ACCESS? Many clients wrestle with fat loss but don’t know they are being

sabotaged by a little known condition called Fat Loss Resistance Syndrome (FLRS). FLRS results from a collection of physical health and emotional ‘road blocks’ that quite literally prevent weight loss no matter how hard you try to shock your body with less calories or gruelling exercise. What you are doing instead is triggering a starvation mentality and lowering your body’s basic metabolic rate to an extreme level of inefficiency. Conventional weight loss approaches only deal with a limited number of weight loss ‘roadblocks’ – but at least 10 have been identified that stonewall effective fat loss no matter how hard you try. So how good would it feel to explain to your clients that being overweight is often not their fault!

One Australian company offers insight to these roadblocks as a free download, so check that out in the references. This company also offers a medically designed program and fast results designed specifically for the beauty/aesthetic sector. They are a good example of a company offering a more complex formulation with additional hormones and metabolic factors

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with no fat or carbohydrate. Absolute compliance with this very low calorie diet (VLCD) during the fat burn phase is the significant challenge to will power during the program and this is where you would provide support and encouragement as a facilitator. All the programs make similar claims. These can be – “you’ll be amazed at how quickly and easily it is to lose weight”, and that many clients loose a kilo a day or around 12 kilos over 21 days and keep it off, which are highly motivating end points for both facilitators and clients. including Amino acids, ACTH, Cortisone, Hypothalamus, Pituitarum, Thyroidinum, HCG, HGH (Somatropin) in the potencies of 10x, 30x and LM1.

They also provide additional metabolic products such as hypothalamus optimising solutions and alkalising solutions and claim this combination will enhance your wellness, so your clients emerge from the programme with skin, weight and wellness benefits. They are also offering an Australian training program, which is currently submitted to APAN for accreditation, so with all the boxes ticked, we have a very good package offered locally.

A few of the US based companies offer a hCG formulation including Vitamin B12 and cell salts, plus diet kit, extensive cook books and diet guide information, comprehensive web site references and Q&A support. One even offers you dark chocolate as an acceptable dietary resource. So do your research and look for excellent products and professional support.

ARE RESULTS GUARANTEED? ㄰ 㤵 㜵

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All companies claim that improvements are guaranteed if there is full compliance by the client, as long as the body is prepared correctly, because the process works in harmony with the body, not against it.

Some clients may need to undergo more than one program to lose all their target fat and some may have to undergo annual short-term programs to keep their weight under control. It depends completely on the post program lifestyle decisions made by your clients.

A hormone-based program is about stimulating the body’s glandular metabolic regulator so that the body fat is burned to supply the daily needs of the body. Therefore, a restrictive calorie intake is required for the major fat burning part of the program of 500 calories per day

OUR RECOMMENDATION If you are excited about adding hormone-based fat burning to your menu of services, then research your options and invest in the professional skill-sets you will need. Don’t cut corners and think you can order products on-line and wing the rest! It will be very rewarding and profitable over time to correctly gain the skills to enable your clients to achieve their wish list of body contouring. Look for access to information, especially about the preparatory detoxification phase as well as problem solving support for both you and your clients, and make sure all products come from trustworthy sources. If you do all this, your new skills as a fat-burn facilitator may become your new passion and you may find yourself a multi-talented aesthetician and professional appearance consultant. And your clients will love you even more!

It would be a pleasure to give you feedback on your research, or provide you with any other information, so please email info@foreveryoung.net.au and we’ll be pleased to help.

REFERENCES www.HealthyHcgFatLoss.com Mixture of reports available as free downloads, but especially 10 Hidden Facts to remove Stubborn Belly Fat Fast http://www.ultimatefatburner.com/hcg-review US blog based review source for weight loss programs. http://www.biovea-australia.com Aussie distributors. Check out the slimming category. http://www.ntkmart.com/ntegorized/excess-fat-burning-dietprogram-hcg-diet-program-prepare US Technology and Innovative Product Network with blog. http://www.yourhcg.com/hcgdiet/ US site with loads of hCG articles.

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HYDRODERMABRASION

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Adding the benefit of hydration to the exfoliation process Since the beginning of time Ancient Egyptians used desert sands to abrade the skin and help restore a youthful appearance, while the Babylonians used curdled milk with its lactic acid to dissolve dead skin. Today, we know that exfoliation the outermost layer of the skin is key to unlocking the beauty within.

Hydrodermabrasion is an exciting new technology that combines the and efficacy of Microdermabrasion with a new twist for better results! This technology combines the concepts of crystal-less microdermabrasion with liquid forms of exfoliation. It utilises a closed-loop system and comes with a selection of different levels of abrasive discs that use permanently embedded industrial diamond crystals. Within the flat abrasion discs are strategically placed holes that allow for hydration fluids with well-formulated properties to simultaneously finish the exfoliation process, while cooling and hydrating the skin.

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week between services. The service itself takes approximately the same time as traditional microdermabrasion (7 to 10 minutes), and is applied in a similar pattern over the face and neck using upward motions. Two passes are suggested, using a more abrasive disc during the first pass and a much finer tip during the second for “polishing.” The results are a smooth, thoroughly exfoliated, hydrated, youthful-looking skin, without the mess and irritation that could sometimes accompany traditional microdermabrasion.

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The Bio-Hydroderm is available exclusively from

Body Clinic Ph : (07) 3821 2830

Manufacturers suggest that upwards of 75 per cent of the exfoliation take place from the flat abrasion discs, with the Hydrodermabrasion fluids representing the final 25 per cent. Because this takes place inside the clear plastic tip, the closed loop system effectively and meticulously vacuums away, abraded skin as well as used unabsorbed solution. The hydrodermabrasion solutions are generally supplied in a variety of formulas ranging from clearing to hydrating solutions, with forward-thinking manufacturers using progressive ingredients including Matrixyl; comfrey; aloe; vitamins A, C and D; salicylic acid; allantoin; and turmeric.

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It is recommended that the solutions be refrigerated so that the response to the skin is cooling and soothing. The benefits of these solutions are remarkable as they have an opportunity for absorption and penetration at the very moment that pathways are created.

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Although this service is seemingly less invasive than microdermabrasion due to the combination of technology used, most manufacturers recommend one

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...in good times and in bad ....

A partnership made in heaven

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When Marie EnnaCocciolone decided it was time to work for herself she promised herself she was never going to make the same mistakes she had watched so many companies make over the 25 years she had dedicated to the beauty industry. When it came to her accounts (which Inskin refers to as their partners) it was integral that all relationships are built on a win-win basis – understanding that both parties have dreams and goals, come to the relationship with diverse skills, experience, budgets and needs.

Just like any partnership, long-term success depends on both parties getting what they ultimately want. It is on this basis that Inskincosmedics has quickly gained a solid reputation for being a company that is trustworthy, truly does care, delivers on their promises, is fastidious when it comes to customer service and is all about salon profitability, development and of course and enjoying the industry we have dedicated our career (and livelihood) too.

APJ1: How is inskincosmedics different to other brands?

Marie: More than ever business owners and their teams require more than just a good brand and Inskincosmedics is certainly not short of awesome brands, however, the real test in a partnership is in the longterm “sell through” and the growth required to be profitable and successful. Inskincosmedics mark-up starts at 100% across all brands, our monthly promotional events are small and affordable, we don't have opening orders and we certainly don't DICTATE how much you should buy or spend with us. We respect our partners and work in line with their needs. So many companies promise the earth and give away so much product to “buy” a salon’s business , inskincosmedics doesn't. We are here for the long haul, so like it or not (and our partners LOVE IT) we service our accounts without fail every 4-6 weeks. Our calls are business orientated, allowing us to make a difference in the business, to the bottom line and the development of the team.

physically share the inskincosmedics message, who listen to the wants and needs of our partners and report them back, giving us a chance as a company to make a difference – and best of all target concerns that are client specific. We offer three exceptional skin care brands, emerginC, Sircuit®Skin and O Cosmedics, each a legend in their own right both in skincare solutions and the overall business proposition. Over and above our reputable customer service and brands, we have monthly promotions geared to entice new consumers and reward loyal ones, intense educational programs, rebate incentives and more recently the introduction of our own home-grown brand, O Cosmedics.

APJ3: We see O Cosmedics enjoying an immediate success and market penetration, has this surprised you?

Marie: Absolutely not, O Cosmedics was always going to be an instant hit simply because it is exactly what the industry has been asking for. The industry has changed and it’s challenged more than ever before, hence O was created with today's needs and wants in mind. O is both a skincare and business solution in one. O is Australian-made, cosmedical, chiral, biomimetic, offers the highest strength of active ingredients possible, has a world-exclusive V8 peptide complex, is under the RRP$99, offers 100% mark-up, Internet protected, has a three-tier incentive programme that even includes the consumer and an international raving fan base in just seven months.

APJ4: Is Inskincosmedics just about skincare or do you also offer devices?

Marie: Correct, our mantra is “beauty is about enhancement not disguise” and to ensure we are able to challenge and stimulate the skin we offer affordable, high tech Australian microdermabrasion, LED photo therapy and skin needling. The key to healthy, youthful and radiant skin is “combined modalities” and inskincosmedics ensures that our devices are priced so that they may be affordable to big and small salons. For just $19,999 salons can purchase top end technology, Australian-made microderm and LED under $20,000 for BOTH!

For further information about inskincosmedics W: www.inskincosmedics.com O cosmedics W: www.ocosmedics.com P: (02)9712 8188 E: team@inskincosmedics.com

APJ2: Despite the economic crisis Inskincosmedics is experiencing great success , what do you attribute this to?

Marie: Unlike some feedback we get, luck has nothing to do with it! ㄰

Hehehe Our inskincosmedics team who are at the coal front, nurturing our accounts are integral to our success. They're the ones that

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SCIENTIFIC ORGANICS Professional cosmeceutical skincare line emerginC has lifted the organics bar with the release of its newest product line Scientific Organics. The 100% natural, paraben, petro chemical and synthetic fragrance-free, results-driven line has a minimum of 70% organic ingredients in every item.

The line combines the latest scientific breakthroughs in organics, proven botanicals and marine extracts in its formulations to ensure visible results. One of the unique ingredients is Kombucha, a tea that is fermented to yield a culture known as "scoby" that produces a range of organic acids such as glucuronic, gluconic, lactic, acetic, butyric, malic and usnic acid. It also produces vitamins B and C as well as amino acids and enzymes. Other active ingredients in the collection include grape stem cells, spirulina, goji berry, white and green teas, seaweed, aloe vera, organic pine bark extract as well as plant-based, hydrating and brightening complexes.

The range is by and large designed to fight the appearance of ageing and detoxify the skin. Ian Lirenman, founder and chief executive officer of emerginC, which was launched in 1996 with its first hero product Vitamin C serum, says that Scientific Organics builds upon the firm’s position of becoming a truly organics range with strong eco consciousness. "This is a logical progression for our company as we strive to become as green as possible. We use ingredients that are certified in the countries where they are sourced and have clinical data to prove their effectiveness. A major challenge with such an initiative is finding the balance between using ‘nature’ ingredients and creating efficacious products. With organics people are suspicious they don't work, but we believe we have created a range that debunks that notion," says Ian. In emerginC's ongoing commitment to the environment, all boxes are printed on Forest Stewardship Council and Sustainable Forestry Initiative certified paperboard and printed

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with non-toxic vegetable-based inks. No products use animal ingredients or are tested on animals, and for every full-size retail Scientific Organics product sold a tree is planted somewhere in the world!

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THE PRODUCT RANGE INCLUDES THE FOLLOWING AMAZING PRODUCTS: ! Phytocell Serum ($99): This hydrating, age-fighting

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serum works well for all skin types, helping to nourish, protect and renew skin cells. It smoothes skin, improving its tone and texture, while also fighting free-radical damage. It's formulated with grape stem cells, algae extract and goji berry extract.

Spirulina Toner ($45): This gentle toner helps to rebalance and refresh all skin types. It removes dead skin cells, paving the way for better product absorption. Its main ingredient is a blue-green, amino acid-packed algae called Spirulina; other ingredients include green and white tea, aloe vera and grape stem cells.

Kombucha Cleanser ($49): This mildly scented, gentle yet deep cleanser works well on all skin types. Made from kombucha, grape stem cells, blue-green algae and more, it helps remove environmental pollutants, makeup and excess oil without drying out the skin.

Phytocell Cream ($110): Helps revitalise, protect and renew skin and is great at fighting the effects of ageing.

Phytocell Detox Mask ($75): Is a mild, fresh and fruit-scented green-clay detox mask, which draws impurities out from the skin while improving the skin's tone and texture. The skin will feel noticeably tighter, brighter and more toned.

For more information on emerginC go to www.inskincosmedics.com or contact Inskincosmedics on 02 9712 8188.

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New considerations for your business protection FLOODING – A Force Majeure

by Michael Bishop POINTON PARTNERS LAWYERS As compliance issues with regards to industrial relations and commercial law are becoming more complex we are delighted to announce that Pointon Partners Lawyers have been appointed as the official lawyers for APAN as an organisation and its members. Pointon Partners is highly respected and is a recognised expert law firm specialising in business, industrial relations and trademark laws. In this article Michael Bishop will present information regarding changes to insurance protection with regards to flooding and explains the relevance of the term Force Majeure.

The devastating flooding in Queensland, Victoria and New South Wales earlier this year will have many legal consequences. For those businesses fortunate enough to have been unaffected by the floods, they were a timely reminder, among other things, to ensure that in the event of a flood or other like event beyond your control disrupting your business, you would be adequately protected.

Now is an opportune time to review your contracts to ensure that they contain properly drafted force majeure clauses, which protect your business or the business of your goods or services provider. ㄰ 㤵 㜵

A particularly unsavoury outcome of your business falling victim to flood would be for an unforgiving counter party to one of your contracts to seek performance of a contract in circumstances where it is particularly burdensome or impossible to do so, leading inevitably to a claim for breach of contract. A properly drafted force majeure clause should guard against further hardship and losses in the event of a flood or other like unforeseeable events.

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“FORCE MAJEURE” – WHAT DOES IT MEAN? First things first, we'll spare you the need to consult your French

dictionary. “Force majeure” is a concept of French law and so when used in Australian legal documents the Australian courts have had to interpret the clauses for themselves. In Agricultural and Rural Finance Pty Ltd v Atkinson and Ors the concept of force majeure was said to have a relatively definite meaning that is wider than an act of God, but invariably involves a physical or material constraint imposed by an external actor on the performance of a party's obligations under a contract. So, the concept of force majeure should encompass such things as floods and storms, but also other events.

The concept does not, however, encompass all events that are beyond the control of the parties. For example, changes in economic conditions do not constitute a force majeure event (see Gardiner v Agricultural and Rural Finance Pty Ltd). In Hyundai Merchant Marine Co Ltd v Dartbrook Coal (Sales) Pty Ltd, Justice Kiefel noted that Australian courts have characterised force majeure events as events that are: (a) Irresistible (b) Unforeseeable; and (c) External to the person claiming discharge; and which have

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Made performance impossible and not merely onerous or difficult.

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Critically, Justice Keifel also recognised that “impractability of performance is not generally recognised as a ground of discharge of a contracting party's obligations”.

WHEN A FORCE MAJEURE EVENT HAPPENS Considering the above, the occurrence of a force majeure event, which makes performance difficult or costly, is not a ‘get out of jail free’ card; it will not excuse you from performance where a reasonable alternative for performance exists.

It would be prudent therefore for goods and service providers to build the costs of these types of contingencies into their businesses. If they don't their competitors will and will pick up business following a force majeure event because they can provide goods and services when other providers cannot.

For the party relying on the goods or services of the affected party, a level of protection is provided from opportunistic parties seeking to hide behind the protection of a force majeure clause when an event has occurred making performance difficult, because it is not acceptable for the affected party simply to say that performance is impractical or difficult.

When an event occurs that is specifically covered by the force majeure clause of the contract, the outcome is determined by reference to the clause. If it is not specifically covered by the clause, the court will determine whether the event can be classified as a force majeure event by considering the four points mentioned by Justice Keifel above.

It is therefore more protective for the party who may be affected by a force majeure event to broaden the clause, specifying all events that may occur and make performance impossible or to make it more general, referencing the four points mentioned by Justice Keifel above. That will force the affected party to argue that the clause has a meaning contrary to that which is clearly expressed and that is an argument which courts may accept, but would generally do so with great reluctance.

PRACTICAL CONSIDERATIONS Take note of what the clause permits the parties to do. Consider whether it allows for termination or suspension or whether it mandates an alternative operation of the contract during a force majeure event.

If you are the party seeking the safe-harbour of the force majeure clause, it would be prudent to ensure the clause excuses performance and, depending upon the value of the contract to your business, either allows the contract to resume after the force majeure event or provides for its termination. If you elect to terminate the contract, consider the operation of any penalties that may still be payable.

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If you are the party who has not been affected by a force majeure event, an alternative operation of the contract during the force majeure event, such that the supply of product or service in relation to your business is not disrupted, would probably be preferable.

Further, consider whether the clause may be worded to place additional contractual obligations on one or other party to ensure the contract resumes more quickly, or an alternative contractual operation is implemented as soon as possible, depending on what is preferable.

The clause may also involve time limits or notification periods. For the affected party, less stringent and/or onerous notification

requirements and lengthier notification periods would be preferable.

If the occurrence of the force majeure event is itself going to make compliance with the notification requirements difficult or impossible, the protection the clause may offer will be completely undermined.

For the other party, the opposite will generally be true. In considering these factors, it is worth noting that courts generally require strict compliance with force majeure clauses, so it will pay to ensure compliance is possible.

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Finally, consider whether it is appropriate to suspend the other party's obligations also. For the affected party, continued payments may prove integral to the long-term survival of the contractual relationship, if that is envisaged. Conversely, for the non-affected party, the continuation of their liability to pay may not be feasible during an extended force majeure event. Parties should consider placing a time limit on the duration of the force majeure event which suits the particular industry and that allows other remedies to be invoked following its expiration.

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For all considerations above, the existing business relationship between the parties may end up playing the greatest role in determining the boundaries of the force majeure clause adopted and this should be a relevant factor.

As noted at the beginning of the article, now is an opportune time to consider the operation of force majeure clauses upon your business.

Some time spent proactively considering these issues now may save considerable time and expense upon the occurrence of a force majeure event.

POINTON PARTNERS LAWYERS If you have any queries in relation to the above article or any other legal issues affecting your business please feel free to contact Michael Bishop or Amelita Hensman of Pointon Partners.

APAN members receive an initial free consultation in relation to any legal queries or issues they may have.

Pointon Partners is a client-focused commercial law firm based in Melbourne, but which services clients nationally. Pointon Partners is able to assist with: ! advice on obligations under the Fair Work Act & the Hair and Beauty Industry Award 2010; ! preparation of employment contracts; ! advice on termination of staff & defending of unfair dismissal claims; ! registration of trademarks; ! trademark disputes; ! preparation or review of commercial leases; ! negotiation & preparation of commercial contracts; ! franchising; ! wills and estate planning; and ! buying or selling a business.

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Michael Bishop or Amelita Hensman of Pointon Partners can be contacted on (03) 9642 8668 or by email mjb@pointonpartners.com.au or ah@pointonpartners.com.au

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not available through over-thecounter products. In our salon we get great results and love working with Payot, La Prairie and Biodroga.

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Q4. Do you find competition a threat or do you have your own strategies for survival?

Brigitte: We welcome

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Member Profile We are delighted to continue profiling a different APAN member in each issue of APJ as this has been welcomed by many of you who have indicated your appreciation of this feature. It would appear that many of our readers enjoy learning about other colleagues and discovering who they really are, as well as their views and opinions.

In this issue we profile Brigitte Marden. Brigitte is the owner of a very successful beauty salon in Five Dock in Sydney and has celebrated 30 years of passion for her salon – Brigitte Académie de Beauté. Brigitte is the winner of the 2003 Telstra award as well as several other awards for which she was recognised for excellence in customer service.

Here is what Brigitte shared with us: Q1. When did you study beauty therapy and how long have you been in business?

Brigitte: In 1980 I joined the Diana School of Beauty Therapy in Hurstville and completed my training in Beauty Therapy. I was later employed at the School for approximately 12 months, which was a great experience for me. However, towards the end of 1981 I decided to branch out and open my Salon Brigitte Académie de Beauté in Five Dock, Sydney. I have been in business now for 30 years in November and love every minute of it.

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Q2. What do you enjoy the most about your work?

Brigitte: There is nothing more rewarding than being able to offer

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Q5. What is your favourite food and why?

Brigitte: I love dining and experiencing new restaurants, but I particularly enjoy a degustation menu (food tasting in small amounts to test its quality). I love cooking, but savouring new flavours that kick my taste buds is what I enjoy the most.

Q6. What are your hobbies and how do you relax?

Brigitte: My hobbies include sewing and I particularly enjoy country drives exploring the landscape and the fresh air. My other love is travelling and I do this whenever I can. In fact, I leave this Saturday for Paris as Payot Skincare has invited me and I am looking forward to this trip. One of my other pleasures is looking after my four-and-ahalf-year-old granddaughter.

Q7. Why did you join APAN and how does it support your needs?

Brigitte: I joined APAN so that I can stay in touch with progress and be updated on new advances in the industry by a reputable body. They are very progressive and offer me the best educational options and training opportunities. An example was the knowledge I gained last year from the Anti-Ageing Conference, which really helped my business. I also appreciate the special member benefits and offers they have on a regular basis, which I have found to be excellent! ㄰

Q8. What brings you the most pleasure in life?

Brigitte: The thing that brings me the most pleasure is watching my

Q3. What is your favourite skincare product?

Brigitte: There are many excellent and well-researched products in

Brigitte Académie de Beauté is located in Shop 4, 110 Great North Road, Five Dock, Sydney.

Brigitte Marden can be contacted on 02 9713 1883.

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competition, it does not bother us and we do not view other businesses as a threat. This is because our focus is on constantly upgrading our skills and introducing our clients to the latest technologies and providing them with treatments performed to the highest standards with exceptional results.

When you are focused on being the best you do not have the time or the need to concern yourself with what others are doing.

services that help others feel and look good. People know that when they come to us they will leave happier and feeling better about themselves as well as looking more beautiful. What can be more fulfilling?

our industry today and we love to work with products that can really make a difference to our clients' skin and offer them the results that are

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young staff exceeding themselves and becoming successful therapists. That is a wonderful feeling.

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It's not what you say about yourself – it's what others say about you that matters!

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“Thank you so much with all my heart for your generosity and kind-hearted professional advice that helped me find my first dream job at Tha Spa in Sydney after graduating in beauty therapy. You worked with me to fine-tune my CV and briefed me on the interview process so that I could get accepted and we did it! THANK YOU for all you valuable advice and effort in helping me prepare professionally to gain my dream job, which I now have. You are amazing with your advice and I enjoyed every phone call you and I had. I could not imagine a career without you and I value how you are there for me, and how secure APAN makes me feel knowing I can always turn to you for help. THANK YOU SOOO MUCH!” Bettina Rakatau, NSW

“Why I joined APAN is quite simple really - compatibility!

I have always aspired to high standards, for example, if I lost everything tomorrow and I had to become a street sweeper, I'd be the best street sweeper in the country. Therefore when I heard about APAN I thought, Hallelujah - at last someone after my own heart! After speaking with Tina on a few occasions the deal was done. I like what she stands for principles and integrity. So rare to meet people who are honourable and who embrace transparency and honesty as a way of doing business.

She's my type of gal!”

Leslie Morgan-Wesson, Lady at Bay Anti-Ageing Spa & Beauty Centre, Sydney.

“ APAN's Expo and Conference in Hervey Bay, Qld was the best event I have every attended! Got heaps out of it. Loved the unique style and intimacy. I got to speak to all the exhibitors and gained valuable information, which I don't have the opportunity to do at the big expo in Sydney. We drove from NSW to attend and it was worth every minute. I left uplifted and inspired with a great deal of valuable knowledge. I am thrilled we decided to go and will attend again.”

Sonia D'Errey La Belle Lumiere and Lavender Blue Day Spa, Murwillumbah NSW.

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“I didn't want to just be a member of an Association I wanted to be part of an active industry network. Networks are the modern structures of the future. In the 60s and 70s Associations were the only structures that represented an industry or profession. However, networks are now the modern service models as they offer greater flexibility to meet the needs of businesses and the members they represent.”

Maureen Houssein-Mustafa, Australasian College Broadway, Sydney.

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“My association with APAN is one that I greatly value.

It is exciting to be part of a great organisation and a large professional network that can offer me support and expert advice. APAN has brought a new level of service and have shown great integrety within the industry. Their commitment and passion for the good of the industry is inspirational. Whenever I have reach out to them they have always been very positive, resourceful and supporting as well as generous and willing to help in any way they can.”

Nella Faraone, Vorei Designs Perth WA

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Aesthetics Practitioners Advisory Network

Ph: 07 5593 0360 Email: info@apanetwork.com Web: www.apanetwork.com

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With a strong focus on member benefits, APAN delivers what it promises. We are committed to your progress.

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ACUMOTUM – Turning fitness on its head A new modality to re-energise the body & improve health and longevity

by Professor Paul Taylor While nutrition and lowering and managing stress levels are critical to our health and longevity, scientists are reporting that that the all-important catalysts to enhance health and longevity is movement or exercise. Exercise increases bone strength, physical work capacity, improves sleep patterns, levels anxiety and moods and improves overall wellbeing. However, more importantly it allows the body to renew itself and aids in better health and anti-ageing benefits.

Finding the right exercise that will suit you is not easy as many consider the pursuit of repetitive exercise as boring. However, there is now a better way to energise not only your body, but also your mind. ㄰ 㤵

In this interview Neuroscientist, Exercise Physiologist, Nutritionist, Research Professor, Paul Taylor shares with us a new approach that is promising excellent results and is bringing the fun back into fitness through the introduction of a new system known as Acumotum.

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WHAT IS ACUMOTUM? ㈵

The Acumotum system is a unique blend of fitness and evidencebased lifestyle education aimed at achieving physical, mental and emotional fitness. Rather than traditional exercises, which fail to optimally stimulate the brain, Acumotum uses a fun, challenging exercise protocol coupled with a proven lifestyle system – The 7

Body-Brain Boosters, to put your body and brain into overdrive. The program is suited for all ages and will boost your physical, mental and even your career performance, according to Professor Taylor.

“It's like a body-brain stimulator that turns on the physical and neural circuitry simultaneously. This system recruits new sensory associations important enough to engage the circuitry required to really exercise your brain and your body.”

“We can all relate to using exercise machines that lock you into certain patterns, such as a chest press machine. Such movements only stimulate the Motor Cortex of the brain. When you change to doing more functional, integrated movements in different movement planes, another whole area of the brain, the Cerebellum, gets involved. The Cerebellum has widespread connections and circuits throughout the brain.

“Suddenly your whole brain is confronted with an engaging task that's interesting, challenging, fun and potentially frustrating. Your body may be doing the physical work, but your brain is firing at full-speed.

Acumotum has designed a whole system that stimulates these multisensory associations. This is true intelligent movement.”

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To integrate body and brain, Acumotum uses a range of functional, integrated movement programs as well as cool tools like The Vipr, Power Plate, TRX and Oov to focus on the body's natural movement patterns. These intelligent movement protocols have even been proven to help enhance a whole range of brain functions, and could potentially help to ward off Alzheimer's disease, depression, anxiety and ADD.

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“International research has found that certain types of exercise dramatically increases the production of a whole range of protective growth factors for the brain including BDNF, VEGF, FGF and IGF-1,” Professor Taylor said.

being uncomfortable. We need to extend ourselves and follow with a recovery time – extend ourselves and then recover. That's how we build resilience. Too much passivity is ageing as it slows all our faculties down.

“These growth factors have all been shown to help the brain stay fit and healthy and protect against damage that can cause degenerative brain diseases and, in particular, Alzheimer's Disease.”

POSITIVE THOUGHTS: On a mental and emotional level we need

We caught up with Professor Paul Taylor to further investigate this topic.

APJ1: What is your perception on anti-ageing?

Professor Taylor: Youthfulness is always associated with losing weight and toning up. A fit, healthy body is the most beneficial approach to longevity. It is important that you don't just live longer, but that your quality of life allows you to enjoy life. That also includes cognitive memory, a healthy mental and emotional state and improved mood. The correct approach to longevity is a balanced approach that looks at cellular health. That way the body is supported more fully with disease prevention as the underlying principle to a truly antiageing approach.

APJ2: What are some of the most important ways to delay the ageing process?

Professor Taylor: There are several areas we could look at: MOVEMENT: Research overwhelmingly supports the fundamental role that physical activity has on every cell and this is impossible to ignore.

to embrace positive psychology, cultivate an attitude of gratitude and pursue activities that bring meaning and purpose to our life. Focus on appreciating what you have rather than looking at what you don't have. Working on building relationships through love and service to others rather than being self-focused all the time. You need to seek peace in your life and contentment. Pursue and change your thought processes and patterns so that your life is congruent with your values.

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APJ3: How can a therapist or their clients benefit from incorporating Acumotum into their life and services?

Professor Taylor: For the personal benefit of the therapists the Acumotum programs can help fire up their metabolic and neurological mechanism and give them greater vitality. They can attend a body/brain workout and learn about body/brain boosters.

For the benefit of their clients, salon owners can partner with us for internal wellness. We offer coaching and diet and exercise support for body/brain boosters. We also offer a unique form of genetic testing so that we can design a program that will minimise risk. Our DNA test looks at 74 different genes. We also offer Bioage Testing as well Functional Brain assessment. The Bioage test is only available in Melbourne, however, the genetic screening is available for individuals from other States. From this we can plan a personalised

Exercise is not just about going to the gym. I recommend the triad approach, which considers three specific areas from which you should benefit from movement and exercise: ! Dedicated Exercise – the formal routine that you enjoy doing as an exercise program ! Workplace – your physical activity in the workplace e.g. do you go up stairs, do you leave your car somewhere further to allow you to walk to work, choosing to stand at work whenever possible rather than sitting. Did you know that when you are standing up at your desk you are burning 17% more calories than when you are sitting down? Constantly sitting switches off your calorie-burning capabilities. ! Incidental – these are activities that are not work related, such as hobbies and recreational activities that utilise movement.

All these areas collectively should contribute to your fitness if you are to make it a way of life. ㄰ 㤵 㜵

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NUTRITION: A nutrient-dense diet with raw fresh foods – fresh

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vegetables and a little fruit, as well as lean proteins and good fats such as olive oil or avocado are also vital. There appears to be a war on fats, however, good fats are essential for a health brain and immune system.

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STRESS MANAGEMENT: It is important to manage stress, as this

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also needs to be kept in balance. It is more about stress optimisation rather than attempting to eliminate all stress. If we have no stress we will die due to a lack of stimulation. We need to be comfortable at

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longevity plan. A key area that we offer assistance is in effective ways to minimise uncontrolled stress, which kills individuals like nothing else, as it causes too much arousal in the brain. This could be as a result of excessive workload or that the individual can no longer meet the demands of their work, which is common with staff shortages due to the economic downturn. There is also the electromagnetic pollution from mobile phones that is now proven through quantum physics to affect energy levels.

APJ4: What physical and mental conditions does the Acumotum system assist?

Professor Taylor: Our systems aim at improving energy levels, vitality and general health. They also improve the body's regenerative capabilities as well as mental and emotional health, allowing the participant to live a more energetic and fulfilled life.

We have experienced great benefits from individuals who wish to lose weight, to leading athletes who wish to reach peak performance. Our programs also benefit individuals who suffer from postural problems.

Great benefits are also experienced with menopausal women or for individuals who suffer from depression. We assist in strengthening survival coping mechanisms and encourage lifestyle options that will enable individuals to live a more fulfilled, enjoyable life.

APJ5: Is Acumotum systems suitable for both sexes and all ages?

Professor Taylor: Our systems are about optimising not only the

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body, but also the brain. For example, by going on the treadmill you do not use your brain. Our activities aim at switching on your brain neurons for a truly scintillating workout that will change your life.

Acumotum offers a scientific action plan to optimise both body and brain health. It is suitable and beneficial for all ages from five to 105, and of course both sexes.

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APJ6: How could aesthetic clinics/therapists benefit from an alliance with Acumotum?

Professor Taylor: We are witnessing a global interest from

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consumers on anything and everything that offers wellness and antiageing benefits. While several modalities are focusing on wellness and improving health, there is, however, a huge area that affects a broader age group and that is in the area of primary prevention. We are still a little reactive rather than proactive, but this is all changing.

Aestheticians can now partner with Ocumotum to offer the benefits of a personalised longevity plan to their clients. We have several tools we can give businesses on line. We recommend that interested salons or clinics contact us so that we can discuss this further.

Our programs are scientifically validated and effective and will allow you to offer something unique and different. Furthermore, the benefits of our programs can only enhance the result of your skin health and antiageing treatments.

Acumotum is located at 128 Commercial Road, Prahran in Victoria. For further information phone (03) 9516 8888 or visit www.acumotum.com for a full list of services and class timetables.

Further details on Paul Taylor Paul Taylor is an accredited and practising Exercise Physiologist and Nutritionist, who is currently completing a third Masters in Neuroscience. He is the founder of Australian companies The Body-Brain Performance Institute, The Personal Training Academy and Acumotum and has developed a science-based computer program for Bioage testing, used by The Biggest Loser and gyms such as Fitness First. A former Royal Navy Aircrew Officer, Paul has teamed up with Clinical Neuropsychologist Dr Roy Sugarman to develop The 7 BodyBrain Boosters, an evidence-based lifestyle system that integrates and optimises both the physical and mental components of the self. He runs high-performance programs that combines Genetic screening, Brain testing and education for large mulit-nationals such as SAP, CISCO, Accenture, the National Australia Bank, Air New Zealand and New Zealand Telecom, and was voted The Australian Fitness Network's Presenter of the year in 2010. In addition to his extensive background in the Corporate Wellness and Fitness industries, Paul has a proven track record in leadership, management and dealing in high-pressure situations, through his roles as an Airborne Anti-submarine Warfare Officer and a Helicopter Search-And-Rescue Navigator with the Royal Navy Fleet Air Arm. He has also undergone rigorous survival and resistanceto-interrogation training which, when combined with his knowledge of physiology, makes him a true expert in stress and performance.

Paul Taylor, BSc (Hons), MSc (Exercise Science), MSc (Human Nutrition) Research Professor, University of San Francisco Body-Brain Performance Institute (www.bodybrainperformance.com) The Personal Training Academy (www.ptacademy.com.au) Acumotum (www.acumotum.com)

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2011

Winter Issue Volume 9.

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Journal

AESTHETICS

Aesthetics Practitioners Journal

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PRACTITIONERS

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The official publication of the Aesthetics Practitioners Advisory Network ISSN: 1836-9812

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Winter Issue Volume 9. 2011

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Learn how to identify the integrity of the: ! Acid mantle ! Cell membrane ! Collagen density ! Stratum spinosum to detect damage ! Skin type

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formerly Advanced Aesthetics ㈵

ADVANCED SKIN EVALUATION training has just reached a higher level.

Create better results for your clients and your business.