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Aesthetics Practitioners Journal
Journal
AESTHETICS
The official publication of the Aesthetics Practitioners Advisory Network ISSN: 1836-9812
Volume 4. 2010
PRACTITIONERS
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2010
Volume 4.
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Herbal Aktiv Peel®
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reach a higher ground, or at the very least maintain your current position so that you do not under-perform.
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In essence this is what APAN’s primary objective is - to support the growth and professionalism of the aesthetics industry. We achieve this through personal consultation with our members who seek our support and direction as well as by creating platforms for information exchange so that you can grow your knowledge and retain and grow your focus for greater success. It seems that we as human beings, no matter how motivated we may be, still need the input of others to help reinforce what is important and to continue to grow.
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In this issue of APJ we are offering you the opportunity to formally join the network and our “community of practice”, which is known as APAN. And there is a wonderful incentive for joining now. Read all about it in my CEO’s Report.
Editor’s Letter Welome to the first issue of APJ for 2010. May I take this opportunity to wish you a very successful and prosperous year and trust that you choose to join the various activities and opportunities that the Aesthetics Practitioners Advisory Network will initiate for your professional development this year. I was talking to a client the other day about the elements that are needed for someone to stay on track to achieve their goals. We spoke about the issues of coaching, mentoring, on-going training and NLP (neuro-linguistic programming). We agreed that what all these things have in common is the issue of repetition, reinforcing what one must focus on to reach their goals. Some people feel that to admit they need a coach means that they are admitting they are deficient to determine success on their own. Nothing could be further from the truth, and to demonstrate this consider an Olympic athlete. Is he or she not disciplined enough, skilled enough or focused enough to become a champion? Of course they are. However, the role of the coach is to continue to test and measure their performance and surround them with the right motivating environment to break new records. What that means is that when you are at your best you still need a coach for the support and the strategies to
We profile some great achievers to give you insight on how they view their world and their profession. There are some great articles on advanced technologies and their contribution to professional aesthetics for higher-levels of results. Our business articles in this issue will give you winning approaches to staff performance and successful strategies for growth. Nutrition is featured strongly with identified pathways to higher learning presented for you to consider your option as the industry is evolving to incorporate new modalities that support wellness and health. As always, there are some great articles to educate and fuel your possibility thinking. I trust you will choose to stay linked with us through subscription or membership, as this year we will be rotating our database. So if you have received this journal for the first time and would like to continue receiving it please consider the options available to you as presented on our website: www.apanetwork .com
Editor Tina Viney Phone (07) 5593 0360 Fax: (07) 5593 0367 Email: info@apanetwork.com Web: www.apanetwork.com Typesetting & Graphics Mark Viney
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Advertising and Marketing Tina Viney & Mark Viney Phone: 07 5593 0360 Kharis Enterprises Pty Ltd 8 Parkdale Court Robina Qld 4218 Fax: 07 5593 0367 Mobile: 0412 177 423 Email: info@kharis.com
Publishers Kharis Enterprises Pty Ltd Design, Production and Artwork Kharis Enterprises Pty Ltd 8 Parkdale Court Robina Q 4226 Phone: 07 5593 0360 Fax: 07 5593 0367 Mobile: 0412 177 423 Email: info@kharis.com Produced for Aesthetics Practioners Advisory Network Pty Ltd ACN 136 987 169 ABN 25 136 987 169 Print Post Approved. Circulation 5500 Accounts Payable Aesthetics Practioners Advisory Network Pty Ltd (APAN) PO Box 5448 Q Super Centre Qld 4218 Australia
Chief Executive Officer Editor – APJ
Journal Advisory Board Terry Everitt (Education) ISSN: 1836-9812 Wendy Neely (PR & Marketing) Dr Douglas Grose (Scientific) This publication is not associated in any way with the Association of Caroline Nelson (Business)
Professional Aestheticians of Australia (APAA). The Aesthetics Practitioners Journal is the official publication of the Aesthetics Practioners Advisory Network Pty Ltd, a network organisation established to service the needs of the aesthetics industry in the area of professional development and business networking. The Aesthetics Practitioners Journal is published quarterly for the benefit of its members and subscribers and aims to inform and educate its members on better business practices and industry advancements. Cover: COSMECEUTICALS All editorials and articles that are submitted for publishing remain the Phone: 02 9669 6858 property of Aesthetics Practioners Advisory Network Pty Ltd. Reproduction in part or in whole is not permitted without prior written sales@indioskincare.com.au authorisation by the publishers. Every effort has been made to ensure that all scientific and technical information presented is as accurate as possible at www.indioskincare.com the time of publishing. However, members and readers are highly Please also see page 11 for recommended to also seek external advice from their accountant, registered further details. financial adviser or healthcare professional for their recommendations.
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APJ 4
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APAN, INDUSTRY REPORTS AND NEWS 6-7 CEO’s Report 8-9 APAN Membership
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SCIENTIFIC RESEARCH/ANTI-AGEING INGREDIENTS 24-25 The Role of Hormones in Health 26 Gaining qualifications in Nutritional Medicine and Complementary Medicine 27 The value of anti-ageing nutrients 32-34 Melanin Production & Pigmentation 40-42 Putting the Brakes on Client Stress 44-46 Needed for a Healthy, Vital Life – Bovine Colostrum Emerges as Immunity Modulator 56-58 Magnesium – The Beautiful Mineral 68-71 Sun, Fats and Skin Cancer 88-89 Radio Frequency offering new hope for skin tightening 92-93 Scientific News
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BUSINESS, PERSONAL AND PROFESSIONAL DEVELOPMENT 22-23 Implementing Actions that achieve success 30-31 Gift Cards and Vouchers – How to use this tool to grow your business 36-38 The Seven Secrets of Dealing with Conflict and Managing People 52-53 What makes a salon successful? 54-55 Has Social Media come of age? 60-61 How to overcome employee resistance and increase your average service and retail sales 64-65 Change Her Mind… and she can age with Substance and Style 72-75 L’Aqua Day Spa – an Oasis in Paradise 76-77 How you will ensure your clients will continue to return to you 84-86 Aesthetics Bulletin 90-91 Business in Brief 94-95 The eternally youthful Val Glover-Hovan EDUCATION, TREATMENTS AND TECHNOLOGY 12-15 Technology – the primary Anti-Ageing Frontier to the Future 18-19 The new tool to younger-looking skin – Collagen Induction Therapy 28-29 How to achieve skin-treatment results and increase your bottom line 35 Training with a multi-award winner in Advanced Skin Analysis 48-49 The Global Aesthetics approach to Anti-Ageing
PRODUCT RELEASES 78-83 Spotlight on Products 77-81 Product Releases
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SEMINARS & CONFERENCES 51 Australasian Aesthetics Certification – Building your Aesthetic Anti-Ageing Clinic or Spa
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APJ 5
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CEO’s REPORT
expectations and exploring more arduously the possibilities of not only looking younger, but also feeling great.
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THIS ISSUE OF OBESITY
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EMERGING TRENDS I believe that all indicators point to the fact that for the next few years we will continue to see the rise of both technological developments and consumer demand for modalities that equally address internal wellness, as well as external appearance improvement as the emerging trends. Scientific research is identifying ways that we can successfully fight the ageing process. They are achieving this through early detection of degenerative processes and reversing them through appropriate intervention mechanisms that support the immune system and arrest the factors that lead to disease and premature ageing. Progressively we will see aesthetics and anti-ageing medicine working side-by-side for improved internal health and wellness, while aesthetics will offer more advanced and longer-lasting results through this synergistic collaboration.
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The demand for quality aesthetic results will continue to grow. The media, with its constant obsession with beauty has spurred on the pursuit of youthfulness that has led to consumers progressively having higher
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Within our industry we are seeing a growth in the introduction of some credible slimming and body-shaping technologies that also offer effective lymphatic drainage and detoxification protocols to assist in weight management and body toning. This is definitely going to be a growing area that if you wish to expand your practice and your business you should seriously consider.
E ALLIANCE WITH A5M I S O R Y N StaySTRATEGIC connected with us as we go on a journey to progress.
By now if you have received our fourth issue of APJ you will detect that we are supporting the development of new frontiers in aesthetics with a greater emphasis on wellness and anti-ageing. You may have observed that several articles intentionally address this broader issue of internal wellness as they aim to prepare you for future developments. This is where the future of aesthetics is heading.
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I am sure many of you will feel like me – it’s time for a breakthrough in 2010. With much joy and excitement I am looking forward to a year of pursuing our vision, and in particular identifying pathways of knowledge that will empower our members and the aesthetic industry as a whole to grow its market share in the area of new expertise and expanded services.
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Why not go out on a limb? Isn’t that where the fruit is? Frank Sculley
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Another huge emerging market is slimming and body toning. According to a recent report, Australians are on top of the global list for overweight and obesity. Due to these statistics and concerns the Minister for Health and Ageing, the Hon Nicola Roxon, launched the National Preventative Health Strategy on 1 September 2009. The Strategy recommends a range of interventions aimed at reducing the chronic disease burden associated with three lifestyle risk factors. These factors are tobacco and alcohol, but at the top of the list is obesity. It is estimated that due to the overweight and obesity issue type 2 diabetes will become the leading cause of disease burden in Australia. If this occurs, the annual healthcare costs for type 2 alone will increase from $1.3 billion in 2002-03 to $8 billion T C ITIO diabetes A R by 2032. P
I am pleased to report that the Australasian Academy of Anti-Ageing Medicine (A5M) has established a strategic alliance with our organisation, the Aesthetics Practitioners Advisory Network (APAN). As a result we have been given the honour to host the first Aesthetics Certification Program as part of the 4th Annual 2010 Conference in Anti-Ageing and Aesthetics Medicine in Melbourne on August 20-21. (see the formal report in the Aesthetic Bulletin page 84). As part of this initiative we will be hosting world-renowned aesthetics and medi-spa expert Manon Pilon who will be taking delegates through a comprehensive full-day training program on how to create a leading Aesthetic Clinic or Medi Spa. Manon is a recognised world authority in aesthetics and she has guided numerous businesses to transform their operations into highly profitable and successful establishments. She travels the world speaking at leading conferences. Please check for further information on pages 48-49. This is a must-attend event that I can assure you will change the way you operate and do business. We have also asked Manon to include in her training her highly successful slimming method and protocols, so here is your chance to learn how it is done, or bring what you are currently doing to a more advanced level. If you are an APAN member we have secured a 10% discount. Just quote your membership number to receive your discount. If you are not based in Melbourne, when contacting A5M to book, ask for the SPECIAL CONFERENCE ACCOMMODATION PACKAGE. The AESTHETICS CERTIFICATION PROGRAM will ensure you are empowered with world-class strategies to allow you to transform your own practice.
BE REWARDED FOR JOINING APAN Another piece of exciting news is that all membership renewals due on the 30st June and all new memberships to APAN will go into a draw for an incredible package of PRODUCTS AND SERVICES valued at over $20,000. So if you are considering joining APAN as a financial member here is a further reason why you should. This incredible prize will be drawn on Sunday 5th September at the International Beauty and Spa Expo in Sydney. Visit www.apanetwork.com and download an Application Form today, or email: info@apanetwork.com and we will attach one for you. Alternative, you can phone us and we can process your membership over the phone.
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APJ 6
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It is with much appreciation that I acknowledge and thank the sponsors of our Membership Campaign for their support and generosity. These companies were happy to participate in our membership Campaign and engage with us and the industry on a Community of Practice as they believe in APAN’s purpose and integrity. They are offering their products or services as a way of giving back to the industry and supporting APAN and its mission.
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Community of Practice (CoP) is a relatively new term that describes a group of people who share an interest, a craft, and/or a profession. The group can evolve naturally because of the members’ common interest in a particular domain or area, or it can be created specifically with the goal of gaining knowledge related to their field. It is through the process of sharing information and experiences with the group that the members learn from each other, and have an opportunity to develop themselves personally and professionally.
By networking and sharing our goodwill and resources we strengthen our industry. I encourage you to also take note and support our sponsors when considering your needs for products and services. These companies are:
1-to-1 Beauty Therapy Training (03 9886 7979) Staff Skills Audit – valued at $5000
Natural Compatibles (1800 636 077) Makeup stock and training valued at $1500
Clinical Skincare, Healthcare & Equipment (1800 628 999) Equipment valued at $3,000
Vorei Design (08 9209 3299) Uniforms valued at $1,000
Indio Cosmeceuticals (02 9669 6858) Mini opening order valued at $2,680 Advanced Aesthetics (0418 708 455) Skin Analysis Training – valued at $2,500 Nelson Beauty Business (0410 600 440) Business Coaching Package – valued at $2,500
4CP Promotional Products & Graphic Design (07 5442 3341) Promotional and printing valued at $650
APAN will also be contributing The Business Standards Pack valued at $650
I would like to take this opportunity to thank all our current members for their trust and confidence in investing in APAN as financial members. This year we have added an additional service, which is a regular Blog to keep you up to date with current news and information as it comes to hand. I also use this medium to motivate you and encourage you on a regular basis. I try to drop you a daily message, whenever possible, so please check and read them. If you are not sure how to access your Blog please send me a quick email and I will give you further instructions. This service is only available for financial members, so if you haven’t joined, why not do so today and also be in the draw for the big prize of $20,000.
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We have promised you that we will deliver seminars in every State and we will deliver wherever there is a demand. However, as our feedback is indicating many of you who would like to attend are not based in capital cities, to accommodate your needs we are considering doing three seminars
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Kind regards
Tina Viney Chief Executive Officer
take a leap into the future
Join APAN today and be in the draw to win a $20,000 prize of product and services Join the forward-thinking organisation that promises and delivers more for your business and professional development CTI
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Vital Health Products (02 4340 0722) Rooibos Tea Pack valued at $300
Bio Concepts (1800 077 113) Nutraceutical products valued at $2,000
Meanwhile, APAN is endorsing the PROFITRICH SEMINARS provided in nearly all States by Caroline Nelson and Gay Wardle and we would like to encourage you to attend this event in your State. These ladies are dynamite presenters and are highly knowledgeable, so we are confident that you will gain great value for your business as they promises to be a great success.
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together in the one day. This means you will only need to travel once to attend the three topics. Those seminars are currently being finalised and will be presented on our website very soon.
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Proud Sponsors
take a leap
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GAIN THE SUPPORT YOU NEED THROUGH: ㈵
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Regular Seminars
Low Cost Credit Card Facilities Leading Journal Code of Ethics Books and Merchandising products Discounted Services Business innovative tools Professional Development programs
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AESTHETICS PRACTITIONERS ADVISORY NETWORK PTY LTD Phone 07 5593 0360 Fax: 07 5593 0367
CTI PRA TION
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ACN 136 987 169 ABN 25 136 987 169
Email: info@apanetwork.com
www.apanetwork.com
PO Box 5448 Q Super Centre Queensland 4218
“Developing dynamic alliances for the Aesthetics Industry”
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APJ 8
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organisation for professional aesthetics practitioners
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Join the forward-thinking organisation that promises and delivers more for your business and professional development
Join APAN now and be in the draw to
win $20,000 prize of product and services Download an application from www.apanetwork.com or phone for further details. Prize is drawn on Sunday 5 September 2010.
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APJ 9
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yourself as you read the results of this intriguing interview. Having gained an Advanced Diploma in Beauty Therapy she has progressed to represent one of the world’s leading brands in aesthetic technology – CACI International, the innovators of the famous micro-current, which is currently enjoying a resurgence of interest. This time with greater features of in-built computerised programs that deliver results that can rival some of the most advanced modalities in the industry. Bonnie uniquely combines her research and lecturing credentials with her passion for true anti-ageing results. She truly believes and loves what she does and it really shows in the positive energy of knowledge and compassion that she brings to her work. We interviewed Bonnie and are delighted to present some amazing information, which we trust will inspire and motivate you. 㤵 㜵
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I met Bonnie Sleep mid year in 2009 and she immediately impacted me as an intelligent, yet compassionate woman who had a lot to give. I believe she is a gifted teacher who has the ability to engage her audience through her innate ability to simplify even the most difficult topic. A good teacher has that quality, and her teaching background that spans over 15 years has sharpened that skill. As an accomplished lecturer at Bond University’s School of Business, why did Bonnie choose to change her career path to aesthetics? I will let you work that one out for
APJ 1. Bonnie, as the Director of the BeForeverYoung Network what credentials do you bring to the position in terms of business acumen and aesthetic industry knowledge? Bonnie: I have a really diverse educational and business background, both the teaching of it and the doing of it. My core training was in Educational Psychology or the Psychology of Learning and I spent many years working with every age and special need. I enjoyed the challenge of exceptional learners, from the gifted and talented end of the spectrum to the severely language and learning challenged. Ironically, my Master’s
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APJ 12
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TECHNOLOGY – the primary Anti-Ageing Frontier to the Future Thesis was undertaken to help me learn even more so I could deal with the needs of my own profoundly disabled, autistic son. Along the way on this journey I qualified and gained valuable experience as a television journalist and fronted new stories for SBS World News and a variety of programs with the BTQ 7 Brisbane-based network. I would probably have stayed with this career and was being groomed as a presenter, but my husband was headhunted to manage the Trading Floor for the Sydney Stock Exchange, so the family moved south. We wives did that a lot back then and didn’t think twice about our own careers. Eventually, we relocated back to Brisbane and bought into a highly successful Brisbane stock brokerage firm. I threw myself into business and journalism, preparing prospectuses for the finance sector and also managing an Elizabeth Street jazz restaurant and a technology importing business.
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As a strategic business consultant I have also worked with some prestigious Australian brands and entities like The ARL, Hard Rock Cafe International and The National Heart Foundation. Despite their success, they always welcomed fresh, out-of-thebox thinking and innovation. While with the ARL, I was the first woman – and I think still the only woman – to sell the naming rights to a major Australian stadium for a high six-sum figure, and how I did it was an example of my style of innovation.
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I guess my innovative work as a marketing specialist got noticed and I was invited as a guest lecturer to Bond University and stayed in the School of Business for the next eight years, eventually developing Bond’s first-ever Business Innovation and Creativity Marketing subjects.
So how did I end up in the Aesthetics industry? Well, my first experience was working for a cosmetic surgeon and a holistic doctor and trying to bridge the gap between those who primarily want to look good and those who primarily want to feel good. It was a stunning eye-opener to the extremes of the wellness and beauty industries and sowed the seeds for an ongoing passion to blend the best of both and create a true crossover of both possibilities. I passionately believe that beauty should not come at the expense of wellness, and I believe wellness can be delivered with outer beauty as an integrated end result. So a classic win/win for the consumer. In my role as an importer, trainer, editor and advocate, I am passionate about providing excellent information and choices so consumers can stay well informed and make better decisions about their combined wellness, antiageing and aesthetic options.
APJ 2. Why did you select CACI as a technology and what excites you about this product range? Bonnie: Actually CACI selected me. We had a successful background as importers of quality Italian IPL/LED equipment and CACI was impressed with our reputation. Originally, I turned down the offer, as we were so busy with IPL sales that we didn’t feel we could do justice to another product range. As importers, we chose to build an infrastructure of sales and training know-how, the skills to mentor and provide business support to our network, plus the technical skills to service and repair all the equipment, so becoming an importer/distributor is a huge undertaking. When our infrastructure was ready we agreed and haven’t looked back. CACI is a very wellestablished brand and those who know it, love it. It really is that simple.
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APJ 13
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The most exciting benefit of CACI’s process for the client is the immediacy of the treatment, so it sells itself when you perform a sample treatment, like an eyelift. Not only are the eyes opened right out and the socket definition improved, but there is always a softening of fine lines and crepiness, as well as a reduction in puffiness, so your clients are amazed. We train our therapists to treat one eye at a time, as the comparison is fascinating as well as convincing for your clients. Another exciting aspect to CACI treatments is how beautifully they integrate, enhance and extend so many other more traditional treatments. For example, the beautifully delivered high-frequency Microlase/LED Wrinkle Comb that plumps out creases and folds and powerfully stimulates collagen renewal. With built-in LED stimulation, cell renewal is also boosted and this simple, but effective step can be delivered seamlessly and painlessly during a signature facial. Last, the demonstrated wellness benefits are unfortunately still a bit of a secret. Microcurrent as delivered by CACI equipment has the effect of significantly stimulating a variety of vital cellular functions, especially the ability of the cells to transfer energy through naturally increased Adenosine TriPhosphate (ATP) levels. This means more healthy growth and turnover of cells, which is a major objective of all anti-ageing programs. So I see this as a hugely desirable package for a smart salon or spa owner.
APJ 3. I believe you have a great deal of interest in anti-ageing. What role do you believe antiageing will play in the aesthetic industry and how can advanced equipment assist an aesthetics therapist to offer true anti-ageing benefits? Bonnie: I love this question, as for me, this is the real core of potential growth for our industry. I work alongside a number of doctors who have been drawn into anti-ageing and have had to quickly come to terms with the outer signs of youthfulness their patients are demanding. Some anti-ageing doctors are already embracing technology and innovation and beginning to look to aestheticians for skills and experience. On the other hand, aestheticians have the opportunity to be proactive and take the lead in forging these connections to the medical anti-ageing community themselves. This is the most exciting growth area for both industries and who will do what is still up for grabs. But, aestheticians beware; you know how the chain of referral works... Doctors rarely refer outside their practices, while beauty professionals refer up to medical professionals all the time. So, now is the time for the aesthetic industry to get strategic and claim skills and expertise and match the sophisticated expectations of the anti-ageing consumer. Utilising sophisticated equipment and proven anti-ageing techniques is the fast-tracked way to ensure your stake in this vibrant area of growth. 㤵 㜵
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APJ 4. How can you assist a salon to introduce your equipment in their business if they feel they cannot obtain the finance to purchase them? Bonnie: We understand this situation very well and for some salons it can be a catch 22. The only thing holding them back from prosperity is enough money to buy what it takes to create the prosperity. This is a common dilemma so we have built-in a no-interest payment scheme where the equipment is paid for by instalments over 12 months, so it really is buying itself! Everyone loves that!
All a salon really needs to get started is the right level of professionalism plus a determination to deliver a high standard of treatment and quality information every time.
With CACI certification, we are selective about which salons become affiliated, and we are already limiting some areas so that salon/spa owners have guaranteed areas, so they can feel confident no-one will set up next-door offering the same treatments. This is a sacrifice for us, but one we are prepared to offer, as we want thriving CACI clinics offering exclusive services.
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APJ 5. What support do you offer your CACI network of salons that will help them achieve success in their business? Bonnie: This is a very good question and the strategic support is often the mysterious missing link for many salon owners. Every other dynamic might be powerfully positive for a salon, but if they don’t have a key fundamental right they struggle and can’t see their way out of the mire of cash-flow crises or room under-usage or poor staff skill levels. We understand these usual dynamics, but with the CACI program you create instant changes. Because you are creating long-term results for your clients that will save them surgical fees, they are very compliant, value the improvements they see and feel with every treatment and actually look forward to their next treatments as well as their maintenance. So you suddenly have a series of well-paid, disciplined treatments that will continue for two months intensively, with motivated clients, open to additional services and who are fine about recommending their treatments to their friends. It seems that because they are not having surgery, but only working to tighten their own muscles and improve their skin, naturally, it’s OK to reveal your program to your friends. In the UK, because the late Princess Diana was reputedly a fan of CACI treatments, it was socially elevating to admit to your treatment! We do have some famous Aussies as CACI devotees, so watch this space as they allow us to feature their stories.
APJ 6. In your opinion what hurdles do you believe salons need to overcome to achieve their goals? Bonnie: Salon owners are all heart-based practitioners, and that means they enter their industry with their hearts, led by their passions and interests and soon find that it is not professional industry skill that matters, but business skill and energy that determines success. This can be quite a shock to many salon owners who have little to no business training or support. The result can become a small business nightmare. So, it really depends on the salon owner and whether they want a job or a business. If they want to grow the business then there are systems and products that will upgrade the business and help them create a well-positioned and well-paid niche in their market. However, it will take awareness on the owner’s behalf and some action. To achieve success my advice is to look for proven systems and ones with a guarantee of outcome, great underpinning science and credibility and systems that your clients will actually want and value. With that in mind it is hard to go past anti-ageing and non-surgical face-lifting programs, but then I am biased you may say.
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APJ 14
䉯湮楥牴楣汥 卵湤慹Ⱐㄴ⁍慲捨′〱〠㈺㌱㨰㈠偍
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What the Industry is saying about our Insurance Services Whether you have a chain of salons, a single treatment room, or you work as a mobile beauty therapist, professional beauty insurance is essential for your business. No matter which part of the beauty industry you work in, obtaining the right level of insurance is essential to the success of your business, protecting you against the day-to-day risks of the job such as accidents or human error.
“I have accessed my insurance through the Sparrow Group, having been with other companies in the past. I found their services very comprehensive. Sue took a great deal of time to do a thorough assessment of my needs and I was delighted to know that my insurance cover now not only perfectly fits my businesses, but she has also saved me over $7,000. It was great experiencing such personal care, attention to detail and excellent service.” Christine Comans, DenVega WA
Beauty therapist insurance usually includes several different types of cover which protect your business in different ways: ! Professional Indemnity Malpractice Insurance for Beauty Therapists ! Public Liability Insurance for Beauty Therapists ! Business Insurance for Beauty Therapists ! Additional Cover for Beauty Therapists
“Since working with Sue I have been able to sleep at night for the first time in a long time. I have been in business for almost five years and have constantly struggled to get the right advice and right coverage for my Beauty business. I was always reassured everything was OK even though I never felt totally OK as many times I was given conflicting information. I always paid on time, did what I was told and thought everything was alright until I had a spray-tanning claim against the business. You know that letter you wish you didn’t open. I thought, when receiving it, thank goodness I have insurance! I made the call and it only got worse from here. I thought the company I was with cared, but all they cared about was looking for a way out. I was left to fight the battle on my own. It was unnecessary and cost me dearly. Then I was referred to Sue via APAN. I immediately knew she knew her game and was so efficient it blew me away. I now know everything is covered and Sue is there for me and that I don’t have to worry any more as I know I am in the best hands. Do yourself a favour and call her. She even helped me fill in the paperwork and get things moving in the right direction.” Susan Lauder, Qld Ph: 0402 232 889 www.lauderbeauty.com.au
Why use The Sparrow Group for your Beauty Insurance? The unique combination of working both in the beauty industry and the insurance industry gives us, the insurance provider, a unique understanding of you and your business ! Boutique business that offers personalised service and an after-hours service ! Tailor your insurance to your individual insurance needs so you get the level and type of cover that you require, with Lloyd’s of London, the world’s largest insurance provider.
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You work really hard for what you have – we want to work with you to help you protect it. Here is what some of our customers are saying:
APJ 7. You travel extensively throughout Australia, what support do you feel salons need to move to the next level? Bonnie: Salons almost always want access to truthful information and results-driven outcomes. They need products, but don’t know what to believe as they are sold so many promises they become jaded. The same can be said with equipment. Promises and pretty pictures, and then all sales pressure. I believe salons want access to reliable information as they are so ‘advertised at’ that they have no way of separating the truth from the fluff. Salons want desperately to be seen as knowledgeable by their clients and to pass on good-quality information, especially about anti-ageing.
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AJP 8. Where do you see the aesthetics industry being in the next 10 years and what changes need to happen for this to occur? Bonnie: I see technology as the complete driver for aesthetics in the next five years, let alone 10 years. I believe aestheticians have a unique opportunity to create a permanent niche in preventative and anti-ageing solutions right now. But if this opportunity is missed then it will be picked up by anti-ageing doctors, skin cancer clinicians, dermatologists or even allied health professionals, who have recognised the signs and geared up with performance-driven technology. Is it increasingly unnecessary to remember the anatomical facts, but more important to be able to drill into a database of information or drive your diagnostic or treatment-based software.
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We already have remarkably simple LED technology used extensively to heal tissue damage for thoroughbred racing horses. Isn’t it strange how it works a treat for horses, but is not used for burns and ulcerations for humans? I would make my IPL machines available for any scientifically undertaken study to assess LED suitability for these issues as I have seen the results and I am blown away. This is a kind of stupidity that will disappear over the next 10 years as more sophisticated technology is made available for safe, preventative and therapeutic applications. In fact, we may all perform our own anti-ageing on a regular basis while we sleep or relax around our homes. We will have hand-held light based anti-ageing devices, whole of body clearing devices while we sleep, cryotonic memory banks of our brain’s stem cells and just maybe we won’t age at all past 20. Already today, the anti-ageing consumer is primed and driven in all affluent countries, so this great market will continue to stimulate great product innovation and explosions of unimaginable breakthroughs. In 10 years we will take anti-ageing for granted as a health presumption. So, if you want to be on board the Anti-ageing Express in 10 years you had better get on board now, claim your place and get aligned with the best technology and the most reliable information sources, like this content-driven quality journal.
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Bonnie Sleep can be contacted on info@foreveryoung.net.au or phone 1300 799 092 ㈵
APJ 15
䉯湮楥牴楣汥 卵湤慹Ⱐㄴ⁍慲捨′〱〠㈺㌱㨰㘠偍
First Impressions that speak of Excellence in SERVICE & CLIENT CARE
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What message are you communicating to your clients through your staff’s personal appearance? Is it: ! Professionalism ! Consistent high standards ! Excellent hygiene practices ! Attention to detail ! The expert
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If you want to ensure that from the moment current and potentially new clients set eyes upon your staff they receive the above non-verbal messages then a crisp, sharp uniform will help you achieve that in just seconds.
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Vorei Designs are specialists in designing the perfect uniform for salons and clinics. Their meticulous attention to detail ensures that the very best fabrics, designs and finishes are implemented to perfectly meet each client’s needs. They specialise in excellent client care and are rewarded to see many of their clients increase their business performance through an upgrade in the appearance of their staff. A lot of research has gone into fabric choice, modern colours and design features to ensure they are providing a superior product that is now needed in clinics, spas and hairdressing salons. The investment for a sharp uniform with frequent wear (based on a 12-month lifespan is approximately $2 a week. Why not call them today and speak to Nella Faraone on how you can create a reputation as the most professionallooking staff in your region and watch your business grow. Phone 08 9209 3299, email: sales@voreidesigns.com.au or visit.www.voreidesigns.com.au for further details.
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癯牥椠敤 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㔷㨲㔠偍
International
a li a r t s u A n i w No
Become a Clinic today & deliver the famous ‘NON Surgical FaceLift’ Blitz your opposition Earn more money Improve your status Become better qualified Give your clinic a boost Impress your clients Create profitable repeat business DeliverTimeless Beauty
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I think CACI is one of the best treatments about and it’s a shame more people don’t have it. They are truly missing out! Louise, CACI Clinic Castle Hill, NSW
Ask u s tod a y a bout:
> Accredited Laser Safety Training > In-Clinic or Online Training for CACI & IPL/LED > Refresher & Customised Short Courses for CACI & IPL/LED > Teachers & Trainers Advanced Certifications for CACI & IPL/LED
1300 799 092 info@foreveryoung.net.au www.foreveryoung.net.au Exclusive Australian/NZ Agents for CACI International, Espansione IPL/LED & Chi Energy Skin Care
skin science
CIT rollers usually offer two treatment possibilities – collagen induction through a deeper level of puncture that stimulates fibroblast proliferation. This treatment is only available through a qualified professional as hygiene and healing precautions are required when delivering such a treatment.
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The second treatment option utilises shorter needles that do not reach deep enough to stimulate collagen. However, they are excellent for improving product penetration, particularly with serums and active ingredients. These rollers can also be sold to your client to use at home, allowing their skincare products to perform better through better penetration.
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In this article we interview the trainers of Dermaroller, who also offered us some of
their research information that led to the manufacture of this company’s various CIT rollers. In 2006 the results of a study conducted by a German Plastic Surgeon, Martin Schwartz M.D. were presented in France at the Congress for Perspectives in Percutaneous Penetration in La Grade Motte. The paper presented the theories that needles have their own electrical potential that triggers the proliferation of fibroblasts. They postulated that many needles increase the intra and extra-cellular electrical potential, which was an interesting finding. In this study, clear evidence was presented that the movement of fibroblast is controlled by the inner and outer electrical potential of cells and interstitial tissue. If polarity is changed by manipulation, fibroblasts will stop wound closure and move in the opposite direction. On the other hand, renewed change of polarity resulted in normal wound closure.
The new Tool to younger-looking skin Collagen Induction Therapy When addressing skin rejuvenation one of the ultimate objectives is to determine the state and volume of collagen in the skin, knowing that this will ensure its plumpness and firmness. For this reason we turn to skincare and equipment that aim at stimulating the integrity and proliferation of collagen. One method of stimulation is through needle-inducing of the body’s own collagen, commonly known as Collagen Induction Therapy, or CIT. 㤵 㜵
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This method utilises specifically designed rollers that contain fine, needle-like protrusions strategically placed within the roller with the objective of creating minute punctures in the skin and stimulating collagen production. There are a few companies that produce these rollers, and although they look similar, they often differ in terms of quality and performance. It is therefore wise to carefully consider their research and be convinced on their quality and integrity. It is also advisable to request evidence that they are TGA registered as a therapeutic device.
To each injury of the epithelium the organism reacted with electrical signals, and these triggered in return a cascade of regenerative mechanisms. The test concluded that if tissue is in “balance” it manifests internally with a negative charge, while the extra-cellular matrix will be charged positively. In case of injury the cells will discharge potassium, sodium, anionic protein and cell-generated tissue-growth factors. This discharge and recharge is called the ionic pump, and a single action takes only milliseconds. When the cell is discharged its electrical cell potential jumps to a high level. This difference in electrical potential is essential for the regenerative process, and is also reflected on the skin’s surface. The skin’s conductivity increases, while the skin’s electrical resistance decreases. As steel needles do have their own electrical potential, they
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APJ 18
捯汬慧敮湤畣瑩潮 卵湤慹Ⱐㄴ⁍慲捨′〱〠㌺㌰㨳㤠偍
obviously influence the discharge current to rise, thus stimulating regeneration.
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Additionally, it was discovered that these permanent changes of polarity also, stimulate skin cells to release growth-factor signals received by dermal stem cells. Depending on the needle length and the repeated pricking of a single skin part, capillaries are punctured. They “empty” in the form of petechiae (pinpoint haemorrhagic spots in the skin) on the skin’s surface, but there is never a blood flow. When considering the final design of the Dermaroller the company considered various needle lengths, but finally concluded that the best length for collagen induction was 1.5mm, as it corresponds to natural human skin thickness. Dermaroller is a “bloodless” procedure, apart from some isolated petechiae. As it is a scientific fact that new collagen regenerates close to the corium, no deeper than 0.5 to 0.6mm below the basal layer, why dig deeper? Here is some further information from our interview with Sean Abel about the Dermaroller:
APJ 1. Can you give us some background on when the Dermaroller was introduced and the results you can expect from it in terms of how it affects skin cells? Sean: Dermaroller was invented in 2000, since then over 150,000 treatments have been performed worldwide. Clinical studies show an increase of 200-1000% of collagen (when the device is used correctly). The reason why there is so much collagen stimulation is that there is no wound response in the tissue, i.e. the Dermaroller does not injure any tissue so no collaganese is stimulated (collaganese are proteins that attacked the protein bonds of collagen, destroying it). The results are achieved by increasing the energy of the cells, which releases TGF – Transforming Growth-Factors into the dermis. (Transforming growth factor beta (TGF-β) is a protein that controls proliferation, cellular differentiation, and other functions in most cells.)
APJ 2. Are there any contra-indications to this procedure? Sean: Because the Dermaroller does not use thermal heat (unlike lasers or IPL), there is no risk of post-traumatic hyperpigmentation. As the Dermaroller opens up the skin for one hour after each treatment, infection is possible. However, in all the treatments performed worldwide, there has never been a reported infection. This is due to the protocols and products that we recommend that ensure post-treatment the skin is managed correctly, with hydrating solutions and anti-microbial ingredients.
APJ 3. Is there any down-time after a Dermaroller treatment? Sean: The inflammatory reaction of the skin is extremely short and fades significantly within hours, from a few hours with 㤵 㜵
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redness to pinkish that may last for 12 to 24 hours on average. In order to reduce visible redness, we recommend healing minerals, peptides and hyaluronic acid after the procedure, and to protect the skin with zinc-based sunscreen. We also recommend the use of mineral makeup to help with the healing. To ensure the right healing environment for the first 2-3 days do not use AHAs, Retinol or highly stimulating ingredients as they may irritate the skin.
APJ 4. Can you combine collagen induction therapy with other modalities, which ones and how? Sean: A light exfoliation with a diamond microdermabrasion pre-treating to collagen induction therapy is beneficial, but it must be a light exfoliation and not with crystals. This also helps to speed up the numbing cream so that it is activated more quickly. LED technology can be used after the treatment. Otherwise there is no other modality that can be combined with the Dermaroller.
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APJ 5. How does the clinic treatment differ from the homecare Dermaroller? Sean: Dermaroller can be used at home, for epidermal
stimulation (this is achieved with really short needles 0.2mm) and homecare use is recommended 3-4 times per week. In the clinic, effective treatments can be delivered for collagen induction and scar reduction therapy using deeper needles. These treatments are performed under a sterile environment. For optimal results 3-5 treatments are recommended. For Collagen Induction Therapy we recommend to start with three treatments, but with a minimum separation time of 6-8 weeks between treatments. For Scar Reduction Therapy an average of 3-5 treatments are recommended, with an improvement of 7080%. Dermaroller can be used on all parts of the body – neck, decollete, arms, legs, etc.
APJ 6. What skin conditions can benefit from this treatment? Sean: All skin types will get a textural improvement with the Dermaroller. But aged skin or post-acne skin with scarring and pigmentation will achieve the best visible results.
APJ 7. What are the differences in Dermaroller models? Sean: Principally, there is only one difference. The medical Dermaroller has longer needles to induce collagen proliferation and reduce scar tissues in the deeper skin layers. This cell multiplication results in the formation of new tissue layers of elastin and collagen fibres (neo-collagenesis) as well as new capillaries for an improved blood supply. The result is that both the epidermis and the dermis will improve and become thicker. On the other hand, the needles of the Home Care Dermaroller are very short, not more than 0.2mm. They offer different benefits: a. Enhance the delivery of active substances through the stratum corneum. b. To improve and support results after and in between CIT salon treatments by stimulating epidermal cells for a faster renewal cycle of the epidermis and the thickening of the epidermal cell layers. Therefore the Home Care Dermaroller does not perform collagen induction, but supports the CIT results and assists in maintaining beautiful skin.
APJ 8. Is the Dermaroller TGA listed in Australia? Sean: Yes it is. To ensure its quality of skin needling the device was registered with the TGA as a Class 2a medical device.
APJ 9. How important is technique to the success of this procedure? Sean: To achieve the optimal results it is important that you perform this treatment to specific techniques. Dermaroller delivers a training program that educates the user on the correct technique for its use.
For further information on Dermaroller contact Sean Abel of Clinic Care On 1300 799 709 or 0425 344 944. Email seanabel@cliniccare.com.au
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APJ 19
捯汬慧敮湤畣瑩潮 卵湤慹Ⱐㄴ⁍慲捨′〱〠㌺㌰㨵㐠偍
Expect The Unexpected
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New! Cellu M6 Endermolab and Integral:
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! New PC touch screen technology with integrated coach and on-screen protocol display
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! Deeper slimming, shaping & re-sculpting action with improved efficiency for addressing larger volumes
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! Each device has medical / aesthetic option & comes with additional protocols for beauty, health, sport and spa ! Independent scientific studies have proven that these new devices are twice as effective as previous generations
... And for Home Care:
LPG Technic Skin Care Line: ! Exclusive formulas with high concentrations of powerful active ingredients: 4 body and 4 face products ! Naturally awakening dormant physiological processes responsible for skin ageing and localised fat deposits ! Designed for use with & between salon treatments
Wellbox: ! Treat body and face target areas at home ! Portable, lightweight with multi-adaptors ! Perfect and convenient for travelling ! Designed for use with and between salon treatments
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Ph: 1300 25 70 20
www.lpgtherapy.com.au
䅵獳楥⁍敤楴散栠慤 卵湤慹Ⱐㄴ⁍慲捨′〱〠㈺㔰㨵㘠偍
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The solution to roll away wrinkles and scars is here (ART ) #1586 G
Collagen Induction Therapy (CIT) Dermaroller™ - Collagen Induction Therapy procedure works by stimulating your own body’s collagen. Your body will start to naturally regenerate the skin, working below the surface in the dermis. New skin cells are generated & blood supply is enhanced. It will only take up to 6 weeks before visible signs of regeneration are seen & the process will continue over the following months, providing you with a gradual & long lasting enhancement.
BEFORE
AFTER
BEFORE
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BEFORE
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Scar Reduction Therapy (SRT) Dermaroller™ - Scar Reduction Therapy procedure works by releasing old fibrotic scar tissue deep within the skin. Scar tissue is what creates visible scars on the skin’s surface. The treatment will repair the skin naturally, working below the surface in the dermis. This takes time as new collagen & elastin fibres are formed, softening scars, generating new skin cells & enhancing blood supply. Results can be seen within 6 weeks, and a total of 70-80% improvement of scars.
Homecare Dermaroller displayed. Photos shown are results from the Medical Dermaroller treatment.
DISTRIBUTED BY:
Clinic Care 1300 799 709
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3/3/10 3:24:16 PM
personal development
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Implementing ACTIONS that achieve SUCCESS by Tina Viney USA Today ran a story one time about a guy who had slipped into a coma on the heels of a terrible car accident. He didn’t stay there for 19 days or even months, but rather for 19 years. They interviewed him right after he awoke from all that unconsciousness and asked, “How is it that you finally were able to start talking?” “Well,” he said, pausing to consider it for the first time, “I just decided to start moving my lips.” As I read the article I couldn’t help but think, “If all it took to break out of a 19-year coma was to start moving his lips, why didn’t he give that a shot 10 years ago? He might be giving public speeches by now”. Personally, I’ve never understood inactivity or procrastination. Why a person would sit when he could soar, speculate when he could play, or atrophy when he could develop is beyond me.
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In studying achievers I have always identified two key qualities that they all have in common – they are adamant on research and investigating facts and options, and they take action regardless as to whether “all the ducks were yet in a perfect straight row”. How can you move forward in any area of life unless you step out, even if in doing so you have to take a calculated risk? Our industry can be quite challenging at times. There are so many things entering the market. New technologies, equipment, skincare, changes to treatment modalities and new areas that we can venture into. A successful life and a successful business constantly evolve – it never stays stagnant.
However, there is another issue to consider - effort and action can only benefit us if we are not sabotaged by other subconscious factors, such as underlying beliefs that we aren’t good enough, or that we aren’t going to make it. Have you ever come up with a great idea that got you excited only to find out that your opposition has already come up with that same idea and is already doing it better than you? How does that make you feel? If that strengthens your resolve to do better that it good, but if insecurities rise up that you have missed the boat because you weren’t clever enough, then you have a problem. It is these subconscious beliefs that can hinder your ability to propel you to greater heights.
ARE YOUR EFFORTS SABOTAGED? I recently read a story about two friends – one was a rowing champion and the other just knew how to row. They decided to compete against each other. The champion was well trained and skilful, while his friend was an amateur. As they commenced the race the champion applied all his strength, knowledge, skill and effort to win. He rowed hard and strong. He should have rightfully won, but he didn’t. Unbeknown to him under the water there was a rudder that was faulty. Even though he was exerting himself to move forward the rudder was moving him backwards, thus slowing him down considerably, while making the whole journal very tiring. On the surface all looked well and in place, but beneath the water was another story. This is how our subconscious limiting thoughts and beliefs can sometimes contribute to making the journey too hard and ultimately lead to a less than successful outcome.
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APJ 22
桯眠瑯浰汥浥湴捴楯湳 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㈰㨴㜠偍
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A new book on the market that discusses this is Consciousness: The new currency written by Kevin Billett. The book is focused on developing conscious abundance and fulfilment. It also crosses over into the theory of authentic leadership – a subject he teaches that promotes both positive mental and emotional capacities and a positive ethical and moral climate – as the book outlines what’s gone wrong with some of the leadership techniques in use at the moment. Billett defines “consciousness” as clarity. It’s about getting clear about who we are and what we are about, what we stand for, and then trying to operate from this strong premise. It’s about the conscious and the unconscious mind working in harmony. Another factor that can hinder our focus and clarify is information overload. Daily we are bombarded with new information. We gain a little knowledge here and a little there and then we don’t know how to connect it so that it offer us greater clarity, rather than confusion. There are several strategies that I could recommend, but let me first get back to a metaphor that Billett gives by comparing our life to a computer. He goes on to say, “If you have a computer, from time to time the operating system’s software manufacturer will issue an update. Often this is available on a CD-ROM. You then slide the CD into the drive and for the first five minutes what’s actually happening is that the upgrade program is hunting for the old operating system and uninstalling all the outmoded, clunk parts before it starts to write the new material in. It takes five minutes to uninstall the old stuff and about two minutes to install the new stuff, and there’s the problem.” Billett goes on to say that in life, what we often do is ignore how we have been conditioned from an early age to view ourself and life in a particular way – with limitations. Meanwhile, we are learning, training, we are buying the books, we’re going to courses, and we are studying. As a result we keep overloading the old operating system and what happens is exactly what happens to the computer. If you keep putting an operating system on top of another operating system it will slow down, as you’re getting too much conflicting data in there. Ultimately, it causes the whole machine to slow down and to become inefficient. That is a metaphor for what we do in our life in terms of our career.
As you grow in your role as a professional and/or a business owner it is imperative that you guard your focus and your clarity of thought. You therefore need to identify anything that may hinder your effectiveness, especially if you are shouldering many responsibilities and your performance is imperative to the success of your career or business. APAN is sponsoring an Anti-Ageing Leadership Bootcamp (see page 86 for details) that will also include among other things, strategies to identify underlying thought patterns that may be making life more challenging than it needs to be. Delivered by the dynamic Susan Sheehan, it promises to energise and refocus you for a very successful year.
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Leaders in particular have not only themselves, but also the performance of others to consider. They have the responsibility to cast a vision, offer incentives, encourage creativity, allow risk and provide accountability. If you are head of your department or a business owner, investing in such a workshop will empower you, as well as equip you to empower others, for whom you are responsible, more effectively.
A BIAS TOWARDS ACTION As I mentioned at the beginning of this article, without action you cannot move forward. You gather information and allow it to help you take a stand and make a decision as to how you are going to move forward and reach your goals, and for this you need an action plan to implement. After all, you aren’t going to achieve success by hammock-swinging, video watching or merely procrastinating. Even if you are concerned how it will all pan out you are better off rolling-up your sleeves and start digging somewhere, rather than leaning on the shovel’s handle, pontificating about the horrible state of affairs of the world. No matter how things seem, you need to have a bias towards action.
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I was discussing that very thing with a friend while she was driving. My friend agreed and told me that before hiring someone she would ask them to go for a drive so that she could identify how they responded to opportunities on the road. Did they look for the fast lane, the shortest route etc? We then happened to reach a stoplight, while she was telling me the story. Somewhere mid-sentence the light changed from red to green. I waited for a few seconds for her to notice, but no such luck. Finally, I couldn’t choke it back: “It’s as green as it’s going to get, Chris. As you are such an action person step on it – I’m ageing here!” Friends, it’s as green as it is going to get in our world. The doors to opportunities are open, the path is clear and the time to act is now. Lead with a bias towards action. Surround yourself with others who have a similar bias. Network with achievers, and strengthen your own momentum for what you want to achieve. You will never regret it.
TIME-MANAGEMENT STRATEGIES FOR GROWING YOUR KNOWLEDGE These strategies are designed to help you grow your knowledge and gain the maximum from literature and publications that come to you, particularly of a professional or business nature. 1. Make a time to quickly review all literature and publications that are sent to you. Scan quickly and highlight with a red pen what you perceive as priority reading. 2. Identify what may be of benefit but not a priority, and highlight those with a yellow pen. 3. Establish an information/new resources tray or file and place this literature there. 4. Set out a specific time when you will review and action this information. Make these times short, but regular. To develop a habit, try and include them at a particular time of the day. Mark them in your diary as research time. 5. When reviewing the information ask yourself these questions: ! How can I benefit from this? ! Set a time or date that you will implement it and put this date in your diary as well as where you have stored the information. ! If possible, use scissors to cut out the section of interest and store in your diary or action file. ! Review seminars and learning opportunities as a priority.
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APJ 23
桯眠瑯浰汥浥湴捴楯湳 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㈱㨰ㄠ偍
key ingedient
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There are numerous factors that can affect our health, how we feel and how we age. However, one of the least understood factors is the role that hormones have in affecting our moods, energy levels, our metabolism and weight gain. In fact, these little chemicals can orchestrate even our body shapes. In recent years there has been a great deal of research on how hormonal activity affects our skin and even our ageing process. In this article Stephen Eddey presents valuable information that will help us better understand the role that hormones play in wellness and ageing.
WHAT ARE HORMONES? Hormones are chemical messengers that travel throughout the body coordinating complex processes like growth, metabolism and fertility. They can influence the function of the immune system, and even alter behaviour. Hormones carry messages from glands to cells to maintain the chemical levels in the bloodstream that achieve homeostasis. The work Hormone comes from the Greek work “horme” that means "to spur on." This reflects how the presence of hormones acts as a catalyst for other chemical changes at the cellular level necessary for growth, development and energy. Before birth, they guide development of the brain and reproductive system. Hormones are the reason why your arms are the same length, why you can turn food into fuel, and why you changed from head to toe at puberty. It is thanks to these chemicals that distant parts of the body communicate with one another during elaborate, and important, events. In response to a signal from the brain, hormones are secreted directly into the blood by the glands that produce and store them. These glands make up the endocrine system (endocrine means "secreting internally"). Chemicals that interfere with the function of hormones are therefore known as endocrine disruptors.
HOW DOES HORMONAL ACTIVITY IMPACT OUR LIFE? Hormones drive how we feel and perform on a day-to-day basis. If our hormones are out of balance then so are we. There are numerous factors that cause our hormones to be out of balance. The big factor these days is stress. One of our stress hormones (cortisol) is made from the same building blocks (cholesterol) as our wonderful hormones, including testosterone, oestrogen and progesterone. If we are stressed, our body makes cortisol instead of these ‘feel good’ hormones. 㤵
Being overweight can also cause changes to our hormones. For example, fat cells turn health-giving testosterone in men into excessive oestrogen, causing all sorts of problems, such as prostatic problems and the dreaded ‘man boobs’.
The Role of Hormones in Health By Stephen Eddey M.H.Sc.;B.H.Sc(Comp.Med);Dip.App.Sc.(Nat.);Ass.Dip.App.Sc(Chem.)
fat around the waist (this is due to the buildup of testosterone), mood disorders, sugar cravings, easy fat gain, acne and eventually, severe conditions such as Poly Cystic Ovarian Syndrome (PCOS). Men suffer loss of libido, fatigue, fat gain (and in severe cases ‘man boobs’), low energy levels and eventually, prostatic disorders, all due to declining testosterone. It is vital to healthy ageing that we optimise the hormones we are making. Some anti-ageing doctors replace the hormones we ABOUT ANDROTONE BY ORTHOPLEX: A comprehensive formulation of vitamins, minerals and herbs (including broccoli sprout, sesame seed extract, saw palmetto and nettle) to support testosterone production and metabolism, which may: ! Enhance normal healthy free testosterone levels ! Maintain normal healthy sperm count and motility ! Support normal prostate health ABOUT OESTROCLEAR BY ORTHOPLEX: A unique combination of vitamins, minerals and herbs (including broccoli sprout, sesame seed extract, calcium D glucarate, turmeric and rosemary), which has been specially formulated to support detoxification and methylation pathways to: ! Encourage normal healthy oestrogen metabolism and balance ! Maintain healthy homocysteine levels and methylation ! Support healthy thyroid function
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Eating excessive sugars and grains in women can cause the opposite. The sugars in the blood stimulate insulin release, which causes a buildup of testosterone and depletion in health promoting oestrogen. Symptoms of hormonal imbalance in women include gaining
ABOUT PROGESTALIFT BY ORTHOPLEX: A powerful combination, including chaste tree, parsley, perilla and vitamins, formulated to both support progesterone production and inhibit progesterone breakdown to: ! Encourage healthy progesterone levels ! Provide relief from pre-menstrual symptoms
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APJ 24
獴数桥渠敤摥礠桯牭潮攠慲瑩捬 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㐸㨲㐠偍
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lose as we age with bio-identical hormones and monitor the levels, which generally helps reverse most symptoms mentioned earlier. On the other hand, nutritional medicines optimise the hormones the body is making by increasing the natural synthesis of hormones and preventing their speedy depletion. Nutritional supplements, as well as diet and exercise, can help to correct hormone metabolism and promote healthy hormone levels.
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The specific nutrients that optimise hormones include herbs such as tribulus, nettle and saw palmetto for men and vitex for women. Add to this the numerous specific vitamin and mineral combinations and hormonal health can be optimised.
It is important that you are prescribed the correct combination of herbs and nutrients for your needs, as taking the wrong supplements can adversely affect your health.
NUTRITIONAL SUPPORT There are a number of new natural or complementary therapies available that can optimise certain hormones, including Orthoplex AndroTone for optimising healthy testosterone levels; Orthoplex OestroClear for optimising healthy oestrogen levels; and Orthoplex ProgestaLift for optimising healthy progesterone levels. You need to see your qualified healthcare practitioner for the products most suitable for your needs.
NUTRACEUTICALS FOR AGEING Probably one of the best supplements available that can optimise wellness is a formula called Longeve-T, by Orthoplex. It is a multivitamin to maximise wellness as we age and can be taken by both men and women. It contains nutrients specifically formulated for maximising healthy levels of the right kind of nutrients our body needs as we age. One example of a nutraceutical for ageing and healthy hormones is resveratrol. Resveratrol gives red wine its healthpromoting properties. With regards to hormones, resveratrol reduces the excessive conversion of testosterone to oestrogen, making it ideal for the prevention of oestrogen excess conditions in men and women. The best thing we can all do to optimise our hormones is to have them tested by a certified lab. Unfortunately, most blood tests only measure the total amount of hormones in the body. This sounds great, however, most of the hormones in your body are bound to a protein (Sex Hormone Binding Globulin or SHBG) and not available for the body to use. It is imperative that functional hormonal levels are measured using saliva, or better still, 24-hour urine tests. These can be ordered by your doctor or natural therapists. Some Medicare rebates apply if these tests are ordered by a medical doctor.
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Don’t bury your head in the sand about your hormones. Recent evidence has found that hormonal deficiency can lead to diseases such as heart disease and Alzheimer’s disease. Get your hormonal levels checked and talk about how to optimise your hormones with your healthcare provider. Maximise wellness as you age and help your body prevent degenerative diseases that are associated with sub-optimal hormones.
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For further information on any of the products mentioned, please contact Bio Concepts on www.bioconcepts.com.au or Phone: 07 3868 0699 or Fax: 07 3868 0612 .
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Stephen Eddey has over 20 years’ experience in complementary medicines, is the Principal of Health Schools Australia and is currently undertaking a PhD in obesity/vascular disease.
APJ 25
獴数桥渠敤摥礠桯牭潮攠慲瑩捬 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㐸㨲㜠偍
further education
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Anti-Ageing Medicine (post-graduate diploma) – Which looks at preventative measures to minimise disease as well as ways of increasing health and longevity. Advanced Diploma in Wellness - Studying an Advanced Diploma of Wellness Consultancy is the fastest-growing area of medicine in Australia. A Wellness Consultant not only deals with diseases, they also specialise in the prevention of diseases and the ageing process. This qualification, like all our Advanced Diplomas, is the gate way to a university degree if you wish to pursue this.
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APJ 2. What is the difference between Nutritional Medicine and Complementary Medicine and what pathways are there available to someone who wishes to expand their knowledge? Stephen: Nutritional medicine covers two main areas – diet and supplementation. Graduates are able to prescribe a correct diet to optimise health as well as nutritional supplements to further support the body’s wellbeing and skin therapy or body treatment results. The Diploma of Natural Medicine has an articulating pathway to a university degree to do a Bachelor of Complimentary Medicine, which can be achieved with a further four units. The Bachelor of Health Science (Complementary Medicine) is an upgrading course for health professionals practising in the area of complementary medicine. Graduates of the course can pursue a career in private practice or they may wish to pursue further study to expand their career options, e.g. management, teaching or research.
Gaining qualifications in Nutritional Medicine and Complementary Medicine As wellness and anti-ageing services have now become mainstream for the aesthetic clinic and medi-spa, so the opportunities to add to practitioners’ qualifications have become an exciting possibility. With body treatments on the rise, imagine the benefit to the client and the salon if the therapist was also qualified to advise on diet and nutritional supplementation? Furthermore, such qualifications provide the opportunity for the practitioner to qualify for a health provider number so that clients could claim these service fees from their health fund. Stephen Eddey is the Principal of Health Schools Australia, a leading college for the study of Natural and Complementary Medicine. HSA has been established for 43 years and has alliances with the Australian Traditional Medicine Society. To assist you with exploring such possibilities we asked Stephen a few questions: 㤵 㜵
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APJ 1. As new information is coming into the aesthetic market we are seeing the value of aesthetic practitioners undertaking higher learning in the area of nutrition and natural medicine. Can you enlighten us as to what further educational opportunities are available through your college? Stephen: At Health Schools Australia we offer three main areas of study that come to mind: ! Nutritional Medicine – Which looks at nutritional foundations for health
APJ 3. If someone is working full-time can they still pursue further education? Stephen: Yes, most of our students are full-time workers and study through distance education with us. They are required to invest between 5-10 hours per week to undertake their studies. All our courses are Government-Approved so if you are a lowincome earner you can apply for Austudy.
APJ 4. If an aesthetic practitioner wishes to specialise in anti-ageing treatments what courses would you recommend and why? Stephen: Both Anti-Ageing Medicine and Nutritional Medicine because they would give them greater tools to reach outcomes as they will be able to identify any health areas that may be preventing the client from reaching their desired results. Nutritional Medicine as we said above, will qualify them to determine the correct diet and nutritional supplementation so that they are adding a further service to their menu. Complementary Medicine would allow the therapists to request and interpret blood tests and to remove and treat challenges that contribute to causative factors. If you would like further information on distant learning courses with Health Schools Australia phone 1800 074 004.
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APJ 26
獴数桥渠敤摥礠䅤 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㐷㨱㘠偍
The Value of Anti-Ageing Nutrients
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With increased age we commonly have a decrease in general sense of health and wellbeing, including decreases in strength, flexibility, mobility and collagen formation. Common symptoms of ageing include a decrease in antioxidant defence, anti-inflammatory mechanisms, cognitive function, visual acuity, bone mineral density, general immune function and skin integrity. This highlights the need for nutraceutical support, which can help to reduce the symptoms of ageing.
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ANY GOOD ANTI-AGEING SUPPLEMENT SHOULD: ! Possess antioxidant properties ! Help support healthy ageing ! Assist with healthy visual acuity ! Promote healthy cognitive function ! Help to support healthy immune function ! Help to support healthy bone and cartilage formation and maintenance NUTRIENTS TO LOOK FOR IN A GOOD ANTIAGEING FORMULATION: ! Antioxidants: protect the body’s cells and help to prevent free radical damage ! Resveratrol: reduces whole-body oxidative stress levels and inhibits apoptotic cell death, which may assist in protecting against cardiovascular events, and suppresses the expression of inflammatory biomarkers ! Pomegranate extracts: scavenge free radicals and increase plasma antioxidant capacity in elderly humans ! Curcumin: exhibits antioxidant, anti-inflammatory, antiviral, antibacterial and antifungal activities and offers immune support against chronic illnesses associated with ageing ! Vitamin E: a naturally occurring antioxidant, which specifically protects unsaturated fatty acids from oxidative damage and reverses an age-associated defect in T cells, particularly naïve T cells ! Beta-Carotene: the precursor of vitamin A, scavenges singlet oxygen and decreases lipid peroxidation ! Vitamin C: a water-soluble electron donor antioxidant, essential for recycling glutathione ! Selenium: an essential component of the intracellular antioxidant system that defends the cell and the whole organism against oxidative damage ! Gingko biloba: extensive protective effects on the central nervous and cerebrovascular systems. As a neuroprotective agent, it eliminates free radicals, acts as an antioxidant and a free-radical scavenger, reduces lipid peroxidation and is a membrane stabiliser ! Bacopa monniera: may improve higher-order cognitive processes that are critically dependent on the input of information from our environment, such as learning and memory ! Folic acid: significantly improves the domains of cognitive functions that tend to decline with age ! Lutein, alpha lipoic acid, gingko biloba: may have a positive effect in maintaining visual acuity and delaying the onset of optical conditions ! Vitamin D, boron, Vitamin K: essential for maintaining bone and mineral density ! Vitamin E, lutein, selenium, carotenoids: increase skin density and thickness and decrease roughness and scaling
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For further information or information on how to obtain these nutrients please contact Bio Concepts on www.bioconcepts.com.au or Ph: 07 3868 0699 Fax: 07 3868 0612
APJ 27
汯湧癩瑥ⵙ 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㌶㨵㈠偍
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How to boost-skin treatment results and your bottom line
Autumn – the Perfect Season
One of the objectives of a professional facial treatment is to identify the skin’s deficiencies and needs and to rebalance and boost its performance through appropriate product and treatment technology. This can be performed throughout the year, but seasonally autumn and spring are the best times to introduce a course of skin-boosting treatments. So why is this so?
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During winter the body attempts to preserve heat. To achieve this, its largest organ the skin, supports this objective through its own mechanism of minimising secretions. As a result, during cold weather in winter the skin becomes tighter and drier, while in summer when the body is challenged environmentally by heat the sweat glands are activated, releasing perspiration in an attempt to cool down the internal environment. It therefore stands to reason that during summer the skin will be more conducive to secreting rather than absorption. It is understandable therefore that climatically autumn and spring are better seasons for introducing a course of skin-boosting treatments to your clients. Having just experienced a hot summer the skin has been subjected to perhaps greater levels of sun exposure, and the stress of moving from heat to airconditioning that deplete it of vital nutrients needed to support its hydration levels and vitality. Skincare is selected on the basis of the appropriate active ingredients that will aid the skin’s performance and rebalance any deficiencies. However, as skin-
therapy professionals we have access to appropriate treatment-strength concentrates that allow us to offer that well-needed boost. Two very useful treatment products are serum concentrates and collagen sheet masks that are impregnated with active ingredients for effective transepidermal delivery. The best serums are usually provided in ampoule form and once opened must be used within one or two days as they do not contain preservatives – only highly concentrated actives that will boost the skin’s performance. Often these substances are found in minute quantities of 0.5% to 10-15% within a cream or a gel serum, whereas in ampoule form that can be as high as 80-100%, and in a formulation that allows for their rapid penetration into the skin. It stands to reason therefore that ampoules offer a powerful tool in supporting skin renewal and rebalancing deficiencies. So what substances should you look for that are scientifically proven as being treatment-effective? The most credible ingredients to look for in these products are antioxidant rich vitamins such as Vitamin A, C, E and Panthenol (vitamin B) as they assist in protecting against free-radical damage and premature ageing. Seaweed and marine-based ingredients such as sea plankton and caviar as they are rich in a broad spectrum of vital minerals that rebalance the skin’s pH and support the skin’s immunity. Furthermore, they contain a cross-section of amino acids that assist with collagen integrity for skin firming and toning. Bio-available forms of collagen and elastin are also highly beneficial to support skin tone and flexibility. AHAs are also excellent for skin renewal and to further stimulate cell renewal and regeneration. Other ingredients include plant extracts such as Aloe Vera and Ginkgo Biloba are proven skin protectors and skin boosters. One company that offers one of the most comprehensive ranges in highquality pure concentrates for intensive skincare results is Elleebana. Elleebana ampoules contain the highest concentrations of quality active ingredients to provide fast-working results in skin improvement. The Elleebana skin ampoules can be used with Iontophoresis (Galvanic current) and Sonophoresis (Soundwaves) to create pathways into the skin through which topical antioxidants and other nutrients can reach the deeper levels of the epidermis. They can also be used with roller needling as well as other technologies such as LED and after microdermabrasion. However, as they are formulated for fast-penetration they can effectively be used without any technology such as under a mask, treatment cream or in conjunction with collagen sheet masks.
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APJ 28
䉥汭慣楬 卵湤慹Ⱐㄴ⁍慲捨′〱〠㈺㔴㨱㐠偍
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These ampoules will allow you to achieve excellent results as a one-off skin-boosting treatment for a special occasion, or as a series of intensive treatments where more demanding skin conditions require further corrective intervention. In such instances they can be sold as a package treatment option for best results. These products are a fantastic add-on for your treatment menu, and because of their purity and high quality they can be integrated with any skincare lines where their ingredients are warranted. They can also be combined easily with other products you may use. There are a wide variety of options to treat many skin types. Here are some examples:
LIGHTENING COMPLEX – Brightens and lightens the skin’s appearance A highly effective concentrate to aid in lightening the appearance of pigmentation, creating a brighter, more even-toned complexion. An excellent treatment for fading age spots and uneven pigmentation. Elleebana Skin Ampoule treatments are also very cost effective to use in your salon. It will cost you around $3.60 per treatment! The ampoules are available in 25 packs for the salon as well as a 7-pack for retail sales. It is recommended that you arrange a treatment plan for your client in the salon and on-sell the 7-pack for use at home to further enhance skin improvement as well as the longevity of the treatment results.
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COLLAGEN FLEECE MASKS PURIFYING COMPLEX – Regulate and re-balance oily skin A bio-curative concentrate based on a 100% natural herbal complex for the treatment of moderate to oily skin types, as well as acne-prone skin. It will help to soothe, calm and restore the skin’s optimum pH balance and immune defence.
LIFTING COMPLEX – Firms and tones the skin A highly effective skincare concentrate that produces immediate firming and lifting of the skin tissue, as well as a long-term firming sensation. The effect is often apparent after a single application. It minimises the appearance of fine lines and wrinkles and gives a fresh, natural look and velvety finish to the skin, while its hydrating and nurturing elements provide continuing skincare. Lifting Complex is also wonderful for special occasions as a beauty flash and great under makeup. Used under bridal makeup it will enhance the skin’s glow and the makeup will remain perfect all throughout the day.
CAVIAR COMPLEX – Rejuvenate and repair Rich in minerals and amino acids this concentration is based on a special extract derived from Zoo-Plankton Artemia Saline. It is highly effective in treating damaged, stressed, dry skin, with outstanding protection before and after UV irradiation.
HYDRATING COMPLEX – To hydrate the natural way A highly effective active concentrate that is based on ingredients of bio-marine origin prized for the moisture-retaining effects. These ampoules will soothe the skin and increase its elasticity and softness.
SENSITIVE COMPLEX (anti-stress) – Calm and soothing 㤵 㜵
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A skincare concentration based on special natural herbal extracts, highly effective in treating tired, stressed and irritated skin.
OXYGENATING COMPLEX – Calms, repairs and rehydrates For dull and dehydrated skin Oxygenating Complex offers vitality to skin that is tired, dull, stressed or irritated by environmental pollution and climatic changes. It acts quickly to soothe and remoisturise the skin, leaving it soft, calm and hydrated.
Elleebana also offers a wide range of collagen fleece masks, and when combined with the Elleebana skin ampoules creates a blissful and luxurious facial with outstanding, noticeable results. These intensive collagen treatments are impregnated with active substances to address a number of skin conditions such as sun damage, pigmentation, sensitivity, oily and ageing skin. The Elleebana Collagen Sheets are fine-pored and with a velvet-like finish and constructed of non-woven collagen tissues, saturated with scientifically proven active ingredients.
These powerful masks include: CAVIAR COLLAGEN MASK – for mature and ageing skin Caviar, rich in amino acids and vital minerals, has a major influence on stimulating skin-cell metabolism moisture retention giving the skin a firm appearance and increasing hydration levels to minimise the appearance of tired skin, lines and wrinkles. Rich also in vitamins A and D, they provide long-term cell protection and regenerating benefits and boost the skin’s defence against environmental damage. An excellent anti-ageing treatment option. The Elleebana Collagen Sheets offer a large selection option impregnated with a variety of active ingredients such as: ! Vitamin C – for strengthening collagen integrity and supporting against premature ageing ! Pure Collagen – to rejuvenate, repair, soothe and enhance hydration levels ! Aloe Vera – for additional hydrating benefits and to calm and soothe irritated skin and couperose conditions ! Allantoin & Panthenol – protect skin tissue and cell membranes against oxidation. A special combination of Vitamin E, Panthenol and Allantoin has a restructuring effect on dry, very dry (sebostasis), ultrasensitive or itchy skin (xerosis). ! Ginkgo Biloba – to improve skin oxygenation by stimulating microcirculation, boost hydration levels and effectively fights freeradical damage. ! AHA – Featuring natural 12% Alpha Hydroxy Acids (AHA), this masks assists in accelerating cell renewal, purifying acne-prone skin and reduces the appearance of pigmentation. ! Skin Brightening – for effective skin whitening, calming and moisturising benefits. ! Sun Balance – with the added benefit of elastin to improve skin texture and elasticity with a long-lasting cooling effect. Eleebana Collagen Sheets are very cost-effective. They can be used as a whole sheet for the face or as a spot treatment to treat troubled areas such as upper lip, eyes, cheeks or decolletage. They can be cut to size to meet your client’s needs. The price per treatment is approximately $10 in products. This is a luxury treatment and when included in your treatment menu should be charged accordingly. If you require further information on how you can add these salon profit boosters to your treatment menu contact Ex-Import Niche Products T: 07 5576 6388 E: info@elleebana.com
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APJ 29
䉥汭慣楬 卵湤慹Ⱐㄴ⁍慲捨′〱〠㈺㔴㨲㔠偍
merchandising
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Gift Cards & Vouchers How to use this tool to grow your business
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Despite the trend to social media and electronic communication there is one time-proven means of communicating that has held its ground for over a millennium and that is the gift card. So what is so special about gift cards and what do we know about their history and their contribution to trading?
HOW POPULAR ARE GIFT CARDS? A gift card or voucher is a restricted monetary equivalent or script that is issued by retailers or banks to be used as an alternative to a non-monetary gift. Highly popular, they rank as the second-most given gift by consumers in the United States (2006) and the most-wanted gift by women, and the third-most wanted by males. Gift cards have become increasingly popular as they relieve the donor of selecting a specific gift. According to formal statistics in Canada, $1.8 billion was spent on gift
cards, and in the UK it is estimated to reach 3 billion pounds, whereas in the United States, about $80 billion was paid for gift cards in 2006. In Australia the demand for gift vouchers or cards are so popular that all major stores and all service businesses consider them as one of their most staple business items. Their popularity is due to the fact that the recipient can use it at his or her discretion within the restrictions set by the issuing agency.
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HISTORY AND OVERVIEW
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Although gift cards have been around since the 1900s, the first mention of a Gift Card is on December 5, 1916 for gloves at Hampton's quality store in The Eugene Daily Guard, number 144, based in Eugene, Oregon, in the USA on the editorial page . it reads: “A Gift Shortcut - and a shortcut to certain satisfaction. Give
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APJ 30
䝩晴⁃慲摳湤⁖潵捨敲 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺ㄲ㨳ㄠ偍
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gloves. No worry about style, size, or colour - just step into our Centeremi Glove Department and Buy a Christmas Glove Gift Card for the price, which you desire to pay for the gloves. Give or send the card to her and she cashes it in for just the kind of gloves she wants. Simple? Try it.” This is the earliest and most accurate account in describing the idea behind gift cards, and in fact they are still used in the same way today after over 110 years. This is because there is something magical, thoughtful and romantic about someone giving you a gift that you can enjoy, redeem and in some instances you can actually pick what you want for the value of the gift card.
OPTIONS Gift cards can also be custom-tailored to meet specific needs. By adding a custom message or name on the front or the back of the card, it can make for an individualised gift or incentive to an employee, a family member or a client to show how greatly they are appreciated. To assist our members and the industry APAN has produced a lovely selection of 12 cards designed with thought, care and sensitivity and printed with a high glossy finish to reflect luxury, quality and class. After a thorough study of the latest elements of design and style, we have produced some incredible options for you to chose from.
THE APAN CARDS SELECTION
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As valuable tools to attract new clients and reward existing ones we have produced the following items: 1. NEW CLIENT INVITATION – We have created two different cards beautifully designed for you to promote your services and to invite new clients to trial them. The cards present an attractive image on the front in full colour and high gloss finish, and carefully worded on the back is a warm invitation to visit your establishment. A space is left at the bottom for you to place your logo and contact details. As a call to action the cards request the receiver phone and request the Special Offer, which you will determine what it is. 2. WE HAVE MISSED YOU – We have created two very different cards this time for clients that have not visited for some time. The cards on the front state We have missed you and on the back we have placed some very caring words to show appreciation and interest in inviting your past client to return for further services. 3. THANK YOU – YOU ARE APPRECIATED – This beautiful card is designed to extend your personal gratitude to someone. As protocol indicates this card should be hand written, so we have not included any writing on the back so you can add your own words. This is a must-have card for every business. 4. WITH LOVE – GIFT VOUCHER – This is a beautiful gift voucher that could be used for a Birthday, Valentine’s Day or for a friend or loved one. It has the words With Love on the front and on the back it has provision for the value of the gift, who it is from, expiry date and number. 5. GIFT VOUCHER FOR A VERY SPECIAL MAN – This is a gorgeous gift voucher that is designed especially for men, to make a gift of a salon visit tailored just for him. On the back the standard voucher details are included. This card we know will be a great seller! 6. HAPPY MOTHER’S DAY BECAUSE YOU ARE SPECIAL – This gift voucher has been designed to be used exclusively during Mother’s Day. It is simple, but very feminine. Just the right one to attract someone to consider giving their mother a gift from your establishment.
7. MERRY CHRISTMAS AND A HAPPY NEW YEAR – Two beautiful Christmas designs to entice your clients to purchase just the right gift from a friend or family member. 8. GIFT VOUCHER – This is a generic gift voucher in earthy tones that would suit male or female. It is simple, classy and modern. 9. HAPPY BIRTHDAY — WE JUST WANT YOU TO KNOW YOU ARE SPECIAL – This card is blank on the back and can be used for clients or staff members alike. It’s always appreciated when someone remembers your birthday – especially if the family has forgotten!
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WAYS OF GENERATING BUSINESS WITH YOUR GIFT CARDS The two promotional cards should be used as a targeted mailout in a specific demographic that you believe you should be getting more clients from. Even though it may not be addressed to an individual, research confirms that 95% of the people who receive cards will read them even if they are not addressed to them personally, whereas flyers have a very low readership and are often treated as junk mail with only a 2-5% response. They are therefore a more sound investment and furthermore because of their quality presentation they give the receiver the impression that you provide a quality and professional service. All clients who refer business to you should be properly thanked. Send them a special hand-written Thank You Card and make sure you reward them with something special as well. After all, their referral in essence cost you nothing, so you can afford to give something back and encourage them to get you further business. Displaying GIFT VOUCHERS WITH A THEME are not only attractive, because of their quality, they also serve as a gift card and can make an attractive invitation for investing in them on your front desk. Clients you have not heard from for some time should be contacted with a We have missed you card. This shows that they have not been taken for granted and if they have let the weeks and months slip by, they know with this personal gesture that someone is looking forward to seeing them again. You can send them newsletters, and they are great, but there is nothing like getting a card from someone saying they have missed you! WHY SHOULD YOU INVEST IN APAN’S GIFT CARDS? Producing quality cards such as these is very costly and you may not be able to afford to create such a diverse range. Purchasing your APAN cards means that you have a wide selection of industry-specific professional cards. If you are a member you can purchase them at a discount price and furthermore, you can purchase small quantities to suit your needs. You can purchase small quantities of 50, 100, 200 or 300 lots. The larger the quantity the cheaper the rate, and if you are an APAN member you also qualify for the discounted rate. Unit costs starts from $0.70 each and can drop to as low as $0.45 depending on the quantity you purchase. We can also produce large runs exclusively for you with your own message and logo printed for you.
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For information contact us direct on 07 5593 0360 or email info@apanetwork.com. To view the full range visit www.apanetwork.com
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APJ 31
䝩晴⁃慲摳湤⁖潵捨敲 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺ㄲ㨴〠偍
skin science
The cell responsible for skin colour is of course the melanocyte that has special organelles termed melanosomes, which produce the colour via a complicated process termed melanogenesis. While a number of individual chemicals are required, the base ingredient is the amino acid tyrosine and the enzyme tyrosinase.
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The number of melanocytes is about the same in all skins – the big difference in skin colour is the amount of pigment in (and the size of) the melanosome, which disperses to the keratinocyte.
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While the production of melanin is constant, there are a number of triggers that can cause increased production, and of course the main damaging trigger is Ultra Violet Radiation (UVR). The amount and darkness (concentration) of melanin increases due to the chemical stimulation that results from UVR interaction with the skin. This heightened production provides increased protection from further UVR damage. This is why a tan is simply damaged skin rather than healthy skin as some still think it to be.
TYPES OF MELANIN Eumelanin – this is the darkest of the three. A dark brown-black colour, which is the most concentrated in hair. Pheomelainin – red-yellow colours that provides the ‘red heads’. Trichochrome – this also is red-yellow. Darker skin, while having the same amount of melanocytes and melanosomes, have the melanosome transferred to the keratinocyte almost whole. In whiter skins, the melanosome deposit the colour in smaller granules. While there are a couple of thoughts as to why this is, it has not as yet been definitively and scientifically proven as to why this difference exists.
Melanin Production and Pigmentation by Terry Everitt
Once again Terry Everitt presents some valuable information on understanding the cause of skin problems, in order to accurately determine the options for the cure. In this article he is taking a closer look at melanin, the science behind its formation and the role that this will play when determining how to treat hyperpigmentation. Pigmentation concerns are a constant problem that aesthetic practitioners need to deal with. Each client will have their own specific concerns, yet the underlying condition is what we need to understand. By knowing what is causing the problem this will allow us to move to a better consultative approach in the reduction or abolition of the client’s pigmentary condition. 㤵 㜵
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A range of presentations confront the therapist almost on a daily basis, such as: Freckles (ephelides), melasma, solar nevi (lentigo [singular]-lentigines [plural]), post-inflammatory hyperpigmentation (PIHP) and solar keratosis are among a host of pigmentary abnormalities that your clients may present with. I have previously written on these conditions so will leave them this time; however all have one common factor – pigmentation. Skin colour in humans is produced by three compounds: haemoglobin, carotene and melanin, however, for the purpose of this article we will talk only of melanin.
IS YOUR TREATMENTS CAUSING HYPER PIGMENTATION CONCERNS? As you know, intensive treatments causing heat and inflammation can result in pigmentation problems. So well known is this causative factor that it has had its own name since the late 1980s, that is Post Inflammatory Hyper Pigmentation (PIHP). Although on a different scale, it’s the same chemical pathway caused by UVR that causes PIHP, and the tan from sun exposure is in fact, just another type of PIHP. Don’t just be thinking that it’s treatments like LASER and deep chemical peels that can cause this – even inappropriate comedone extractions in your acne treatments can cause hyper pigmentary concerns. You are already aware that the higher Fiztpatrick number the client has, the greater the possibility of pigmentary problems, which is why they are contraindicated for many of the more invasive treatments. (The truth is these are relative contraindications rather than absolute; however, the knowledge to control the treatment parameters is such that extensive training and deep knowledge of physiology is required, beyond that of the beauty therapist.)
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APJ 32
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Hormones are the other big group of chemical interactions that affect melanin production.
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MAKING MELANOSOMES ㈵
Melanosomes are specialised organelles within melanocytes and retinal pigment epithelial cells, in which melanin pigments are generated and stored. A protein called Pmel17 forms in the lysosome of the melanocyte and creates a fibrous scaffold-like network, which becomes the melanosome. From another part of the cell (the Golgi apparatus), clathrins (transport protein molecules) begin transporting tyrosinase enzymes to the scaffold, while lipids and proteins arrive from the rough endoplasmic reticulum (ER). This mix becomes the protein scaffold that is the melanosome and the chemical interaction that takes place in the making of melanin is actually resting on the protein base rather than in a defined ‘membrane shell’ that most think the melanosome is. It is this lack of defined membrane structure that allows the melanosome movement, as we will soon see.
MAKING MELANIN Melanin production is a constant homeostatic condition, with the same amount being produced to give the skin the even colour that is its normal state, year in, year out. While ultra-violet radiation (UVR) increases the production of melanin, the production of melanin is not entirely dependent on UVR as incorrectly stated in a few of the current ‘beauty texts’ available. Melanin actually starts with the production of the protein Proopiomelanocortin (POMC), (a 241 amino acid chain precursor polypeptide) produced by Corticotrope and Melanotrope cells of the anterior pituitary gland. This gene encodes another polypeptide hormone precursor – melanocyte-stimulating hormone (MSH) which begins a biochemical cascade. This biochemical process begins with the amino acid phenylalanine, which is converted to the amino acid tyrosine by the enzyme phenylalanine hydroxylase.
however the various individual messenger signals can be grouped into chemical classes (mind you, still with ridiculously big names) like: ! Microphthalmia-associated transcription factor (MITF) ! Proopiomelanocortin (POMC) ! Melanocyte-stimulating hormone (MSH) ! Various beta-endorphins and catecholamines ! Acetylcholine ! Oestrogens ! Adrenocorticotrophins (ACTH) \ ! Cyclic adenosine monophosphate (cAMP)
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As previously mentioned, Tyrosine is the major amino acid and Tyrosinase is the enzyme required for the synthesis of melanin, and most of the stimuli are directed to promoting the production of melanin. It is also why most of the topical application ingredients are aimed at interrupting the action of Tyrosinase, thus reducing the melanin produced.
TRANSFER TO THE KERATINOCYTE This is another amazing process as no other cell in the body provides organelle transfer, as in the case of the melanocyte. The melanocytes have dendrites (branch like projections) that work their way in the intercellular matrix between the individual keratinocytes. In the Stratum Germinitivum at the basal layer, there is approximately one melanocyte for every 36 keratinocytes, and it is the dendrites that provide the melanin to each of the keratinocytes. The melanosomes travel down the dendrites via microtubules of the cytoskeleton. (It is sort of like the cell builds its own railway lines to move the melanosomes on.) The ‘train engine’ is two proteins dyneins and kyneins - that provide the locomotion of the melanosome along the dendrite length. At the end of the dendrite another protein takes over – Actin (remember this from the muscles?). This helps the melanosome into structures called filopodia (pod of fibre). Transfer between the melanocyte and keratinocyte takes place via this filopodia.
Way back in my day when I was learning this stuff it was thought The Process of Melanogenesis that the melanin from the filopodia
The next step is to convert the tyrosine to dihydroxyphenylalanine (L-DOPA), which requires the enzyme tyrosine hydroxylase.
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The third enzyme is tyrosinase, and it converts L-DOPA to L-DOPA quinone. This is the key step in the synthesis of melanin. From the compound L-DOPA quinone, all the other steps are derived, making the different types of melanin. There are a number of messengers that tell the melanocyte to make melanin. This gets way too complicated with all the ridiculously big names of these messenger signals;
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APJ 33
瑥牲礠灩杭敮瑡瑩潮 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㔶㨱㐠偍
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were ‘injected’ via exocytosis and the keratinocytes would take the melanin in the cytoplasm. Now there seems to be convincing proof that what happens is that the filopodia actually enters the keratinocyte membrane and dispels the melanin. Either way, what happens next is interesting, but possibly not what you think. Melanin is taken to the centrosome of the nucleus. Recent studies have shown the centrosomes are constructed to provide an umbrella over the cell nucleus and the melanin coats this umbrella, thereby providing protection to the nucleus and the DNA, rather than coating the entire nucleic membrane as previously thought. Nor does melanin colour the entire cytoplasm of the cell.
FINALLY ... A LITTLE PRACTICAL APPLICATION Before tackling a pigmentary problem, you have to discern where the problem is actually originating from, which will determine how best to treat it. If this is not successfully identified, then the treatment protocol you institute may miss the mark completely and have no effect. This of course will not have the client having much hope and trust of your ability to be of help. Considerations should include, is the problem the melanocyte
ones in current use and a few that you may see in Australia soon: Kojic Acid Arbutin Bearberry extract Azeliac acid Potassium azeloyl diglycinate Magnesium Ascorbyl Phospahate (MAP) Morus Alba Root (Mulberry) Extract Niacinamide Pea extract and sucrose dilaurate (PEAS) Sea Beet Peptide (Beta maritima)
! ! ! ! ! ! ! ! ! !
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Most of the above ingredients act on the suppression or action blocking of tyrosinase. Niacinamide has been shown to actually slow the transfer of melanosomes to the keratinocyte. Some ingredients work better than others at different levels of the stratum in the epidermis, so a program using both exfoliation and topical ingredient application is required. The best ingredient perhaps is micronised zinc oxide – a physical UV block.
EXFOLIATION Dependent on the causative factor(s), exfoliation will decrease the level of pigmentation or actually get rid of the pigmentary concern. It is a matter of depth, which is why again the analysis is so important. There are many effective ways to exfoliate professionally, and whatever method you may employ you will (I hope and trust) have had adequate training in the particular method so I will not mention any particular professional exfoliative treatment modality.
Before tackling a pigmentary problem, you have to discern where the problem is actually originating from, which will determine how best to treat it. If this is not successfully identified, then the treatment protocol you institute may miss the mark completely and have no effect. itself, a transfer concern, genetic, hormonal or perhaps environmental? While the aesthetics professional has many ingredients and treatment modalities to use, it may be that the problem has a causative factor that is well beyond your ability to treat. There are a number of conditions that can only successfully be treated by a doctor using much stronger intervention that you have available. Even if this is the case, you can still be of great help to the client in bringing the pigmentation to a lesser focal point, while the doctor rectifies the hormonal imbalances that may be the cause.
ANALYSIS What you do will depend on what you have available. First thing you do need, however, is education in the correct analysis of what the problem actually is. Skin analysis is not just a matter of looking at the skin under a magnifier and perhaps getting real technical with a Woods lamp. While these help, more is needed. 㤵 㜵
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There are a few good books available on skin analysis and excellent training in advanced skin analysis is available in Australia provided by my learned colleague and industry leader Gay Wardle, who can take you well beyond the Woods lamp in effective skin analysis techniques. It is outside the scope of this article to provide a step-by-step hyperpigmentation removal treatment plan. However, here are some ingredients that are effective. This is not the exhaustive listing of ingredients available, however, it is a few of the main
The same reasoning is behind why I do not mention IPL, LASER or other light-based modalities, which are effective in removing hyperpigmentation. Client education regarding the importance of ‘full sun block’ protection is also required. Provision of cover for UVA (both UVAI and UVA II), not only the legally required UVB protection is vital in limiting melanin formation as a result of UVR damage. Of course as always, prevention is the better than cure, and the much easier option than cure.
Terry Everitt is recognised as a Master Aesthetician in Advanced Clinical Aesthetics and lectures at medical and aesthetic conferences, both in Australia and internationally, while also being an educator in the development of quality assurance learning. He is also a consultant in legislative compliance requirements within the vocational education and training environment. Terry holds membership with the Australasian Academy of Anti-Ageing Medicine (A5M), Australian Society of Cosmetic Chemists, Australian Institute of Training and Development and the Australian Institute of Management among others. He can be contacted on 0414 483 758.
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APJ 34
瑥牲礠灩杭敮瑡瑩潮 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㔶㨱㐠偍
Train with a Multi-Award Winner in ADVANCED SKIN ANALYSIS
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Training in the internationally acclaimed Pastiche Method® of Advanced Skin Analysis is available to all Australian aesthetic therapists and skin treatment practitioners following the acquisition of an exclusive Australian licence from International Dermal Science expert and skin guru Florence Barrett-Hill. And who better to deliver the training than multi-award winner and industry leader Gay Wardle.
Gay Wardle
With over 26 years of experience in the aesthetics industry Gay is not only qualified in all levels of skin analysis, she is also the owner of two highly successful salons. Winner of over 14 industry awards, the latest being the Queensland winner as well as the National winner of the Small Business Champions Awards, Gay knows what is needed to succeed Gay Wardle and the value of education in this process. “As aesthetics is progressively embracing more serious modalities in skin rejuvenation and anti-ageing it is also necessary for practitioners to ensure their diagnosis of the skin is both accurate and scientific prior to determining any treatment protocols. This is the exact objective of this training program,” Gay says. The course Gay is teaching is The Pastiche Method® for the skin-treatment professional (Level one) and covers technically advanced protocols that are non-product aligned and have been taught and practised internationally with over 5000 graduates worldwide to date. In 2004, the core of the acclaimed course became a best-selling book with thousands of therapists in 16 countries and three languages, taking their knowledge to the next level and spawning a new breed of skincare professionals. It is the core content of the book that will be presented in a three-day training program consisting of theory and practical.
Training dates for 2010 are as follows:
BRISBANE 27, 28, 29 April MELBOURNE: 4, 5 and 6 May SYDNEY: 31 May, 1 and 2 June
Gay will be teaching the level one version of the course, which is the core of the 2004 book of the same name.
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For more information and to book your place contact Gay at ADVANCED AESTHETICS Mobile: 0418 708455 or Email: gay@advancedaesthetics.com.au www.advancedaesthetics.com.au
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APJ 35
条祳 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺〰㨴㈠偍
salon business
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The Seven Secrets of Dealing with Conflict and Managing People by Philip Fernandez Human capital is a priceless commodity and is one tangible that is probably the most difficult to come to grips with, as it is fraught with emotion, uncertainty and non-predictability, all governed by behaviour that is formed and influenced by a myriad of factors. So as the heading implies, how do you manage people, and more importantly conflict, between two or more people? This human people skill takes a lot of practice, not just in theory, but also in the understanding of the human psyche and its needs. Empathy is the key word here and is a trait that we often and unconsciously forget to address. As I go through these lifetime gems we need to pinch ourselves at times and also realise that some of this stuff is common sense. How often do we actually use some common sense? Through my years of managing people, reading countless motivational books and attending life-hanging seminars, I have put together seven timeless gems that have helped me through the years in achieving my goals through my people. And so I will share them with you.
1. PRAISE IN PUBLIC 㤵 㜵
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How often do we forget to do this? A very simple gesture of recognising someone’s achievement or good deed. We usually take this for granted and presume that this level of performance is expected, based on their remuneration and position. Therefore there is no need for recognition .Yes, to a degree this statement is true. In some cases a more introverted person might feel stressed and very uncomfortable if they were singled out in an audience or crowd to be given an award or recognised for their achievements. In this case common sense prevails and the recognition should be done on a one-to-one basis or with a small gathering that the person feels comfortable with.
On the other hand, if you are dealing with a peacock-type personality, then the louder the trumpet the better. They long for the attention and revel in the limelight. This simple strategy alone is sometimes enough for an employee to stay loyal and strive to perform at their very best. Of course this is provided that the company policy is consistent and is not something that it does at times when they themselves want to feel good.
2. REPRIMAND IN PRIVATE Of course when it comes to reprimanding someone, this is very much a private matter and should only be done on an individual basis for obvious reasons. The main reason being that you are addressing behaviour or issues that the employee has done, which does not conform to company standards or meet the expectations of the business. This could vary from a minor incident to a serious misconduct. I have witnessed where the manager or employer bawls out a staff member in a meeting in front of their peers so that they can make a point or an example of the offending employee. This old style, autocratic tactic is emotionally driven and generates fear. It achieves the opposite outcome of not only embarrassing the employee in front of their peers, but also manages to alienate the employee from the employer. Furthermore, it completely wipes out any respect the employee might have had for their employer. Wow, all this in just a few minutes. A lose/lose situation for both parties, with absolutely nothing positive being achieved. So the one-on-one is definitely the preferred way. We also must be aware that this meeting will bring out fear, embarrassment, uncertainty and even anger in some cases, and so should be
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APJ 36
灨楬楰猠慲瑩捬 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㐳㨰㔠偍
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handled with care, empathy and diplomacy. This discussion should also be well balanced, with the manager or employer allowing the employee to initially state their side of the story and then listening carefully to the facts given. Only after a series of fact-finding questions are asked should the manager then present their concerns and their required expectations with regards to behaviour or addressing the issue that was not in line with company standards.
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A mutual agreement should be the final outcome with a follow-up action plan and a time frame to improve and change behaviour to the desired level of expectation. Another date to review performance should also be made.
3. CATCH THEM DOING SOMETHING RIGHT Looking at the positives in others is sometimes the most difficult thing to do. As human beings we are more naturally inclined to look at what one did wrong. It is the way we were brought up. “If you climb that tall tree, Johnny, you will fall down”. Or should we have said, “Take care when climbing that tree. Make sure you footing is right and just look up”. You see the danger in both instances is exactly the same. However, the big difference is the language used, which shifts the focus and mindset of the person in the second statement over to a positive mode. Well let’s transfer this principle to the work environment and you will begin to see changes in the response of your employees when you start recognising the positives in them. I don’t mean that we ignore the negatives or behaviour that is not acceptable. But, if you make an effort to recognise some positives in your staff, even if they are minute, this will mean a great deal to them. Therefore, when you do address the areas that need improvement you will more than likely get a better response and a willingness to change behaviour to meet company standards. I call this the “Love Sandwich”. If you are interested in finding out more about this go to my website and get your free download. In a nutshell, help your staff reach their full potential. Catch them doing something right.
4. SEPARATE THE “DOER” FROM THE “DEED” Here is another gem that we often find hard to manage. An action that can be improved upon should not be confused with the individual. We often address wrong deeds with emotion, and we all know clarity in thought and speech doesn’t always come out right when we are emotionally raged or emotionally drained. Let me give you an example. As children when you were told that you had done something wrong in the eyes of your parents or teachers, and you kept hearing that constantly, you probably began to believe that you are also bad because of your actions.
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Let’s now look at it more closely. Yes, the child has done something wrong and this should not go unnoticed. However, we now should address the behaviour of the child that caused the bad incident and not the child directly. As a parent you still love and accept your child, but do not accept that behaviour. So now you are focusing on changing the bad behaviour to one that is positive. However, this does not change your position of continuing to love and believe in your child. This principle applied to employees has the same effect. In the majority of cases you will find that when it comes to reprimanding an employee or dealing with conflict resolution it
BeautWise Pty Ltd.
pays to separate the “doer” from the “deed”. The employee will not take it personally and you come to a mutual agreement in a more professional way and without too much wasted emotion.
5. WE ARE NOT OUR BEHAVIOUR, BUT WE ARE THE PERSON MANAGING OUR BEHAVIOUR As a manager or owner of a business, and in particular if you have employees, then how you behave in front of your employees is of paramount importance. Yes, we are human and we have good days and bad days. However, when it comes to managing our staff, we need to be positive and always show a professional attitude to their needs and requests. We also need to understand the way we behave, the tone of our voice and the words used can either motivate or de-motivate the employee, depending on whether it is positive or negative respectively. You may consider this a tall order, but as a leader we cannot give in to negative, grumpy behaviour just because you are having a bad day. You need to set the tone by being an example through a positive, professional attitude in spite of how you are feeling.
6. LISTEN TO THEIR PROBLEMS, PROVIDED THEY ALSO CONTRIBUTE TO THE SOLUTIONS
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One thing we need to realise and understand is that just because we are an owner of a business or a manager, we do not need to know or have the answers to all the problems.. Staff are very quick in complaining to their manager if things are not right – no company support, out of stock issues, slow deliveries to customers, customer complaints and so on. They further expect the company or business to fix these problems as it is affecting
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APJ 37
灨楬楰猠慲瑩捬 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㐳㨰㠠偍
their performance or stifling their growth or opportunities. They also sometimes incur their own personal problems, and if things are not going well they quickly to blame the company or business as causing those problems.
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In some cases the business or company can fix some of the logistical or system issues, but there are also many unanswered problems that compound and are addressed at a slower pace.
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One very effective way for a manager is to be up front and honest with their employees about the problems and also invite them to contribute to the solutions, if they feel they can. This reverse thinking is very empowering and it shows that bosses are humans who have their own problems too. This way we put the emphasis back on the employee to contribute as a team member. In that way, what will begin to happen is that the problems become less and only the real problems rise to the surface and the other so-called problems disappear.
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My question to my staff was always “Are you part of the solution or part of the problem”. Let’s think about how we can make things work, rather than complain that it did not work and expect someone else to fix it.
7. BE TRANSPARENT, EQUITABLE AND FAIR IN YOUR DECISIONS, EVEN IF THEY ARE NOT THE POPULAR ONES This is probably one of the hardest to master as you need to employ best practice in your business and also address the needs of Generation Y, who now occupy over 25 per cent of the work force and in the next 10 years will be the key decision-makers in the economy. As business owners and managers, we need to understand this generation and assist and facilitate in their growth for our own and their future. We also need to understand that this generation also saw what has happened to their parents. They worked hard and were very loyal to their companies and then one day were made redundant. They heard about the false promises that companies made and did not keep. They have seen the political arenas of the world, where transparency, equitability and fairness do not seem to do too well in these areas either. So employees are longing to be with a business leader who walks the talk and is fair in their business and people decisions, even if they are not the popular ones. Employees do not always agree with decisions that a business or company makes, but if these right ingredients are there then respect is not lost and employees will begin to have a greater understanding as to why those decisions were made. Ultimately you will benefit from a better culture and greater staff retention in the long run.
For any further information on this topic or any human strategy related topic please feel free to contact the writer or visit his website.
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Phillip@businesswizards.com.au W w w. b u s i n e s s w i z a r d s . c o m . a u Mobile: 0402 213 813 ㈵
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APJ 38
灨楬楰猠慲瑩捬 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㐳㨱㈠偍
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䩡湥⁉牥摡汥⁁ 卵湤慹Ⱐㄴ⁍慲捨′〱〠㔺〳㨰㈠偍
client well-being
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Putting the Brakes on Client Stress – How to address it as an Aesthetic Therapist Imagine a client presenting with multiple symptoms, some of which appear to resist all kinds of treatment. Or imagine a practitioner successfully treating symptom after symptom only to have the client return later, to be faced with the manifestation of new symptoms. Sooner or later, either the practitioner or the client/patient must either resign themselves to failure, or ask, “What is going on? What is causing all of these problems?” In a great many cases, perhaps most of them, the answer (or part of the answer) to that question is stress.
by Dr Dzung Price
quickly recover from the temporary effects of short-term stress, but if the stress is prolonged or severe, the body develops many responses that ultimately diminish its capacity to recover and restore proper function. These responses include increased cardiovascular activity, which can cause hypertension; poor digestive function, which can lead to a plethora of digestive problems, including leaky gut, diverticulitis, irritable bowel syndrome and ulceration; and suppression of reproductive function, which can cause reduced libido, impotence and menstrual problems.
WHY STRESS IS A MAJOR HEALTH ISSUE
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Along with toxins, stress is now widely recognised as a major contributor to disease and illness. There exists a growing body of evidence relating stress to the boom over the past few decades in auto-immune diseases, especially in children. Cell biologist Bruce Lipton attributes over 95 per cent of all diseases to stress. Yet most cases of stress still go undiagnosed or untreated until they cause more obvious health or psychological problems.
The body’s immune system is also affected. Its function sometimes reduces by half within minutes of the stress experience. Emotional trauma or stress also causes the release of certain hormones, including endogenous opiates and corticosteroids. These hormones literally numb the body’s cells, including the white blood cells. If the stress becomes chronic, the white blood cells are unable to protect the body from infectious agents and cancer cells.
Stress is often blamed for beauty issues, anything from gettng grey hair, increased acne, to getting tension-inducing wrinkles. In fact, most beauty products are useless if one is emotionally distressed or physically stressed. Stresses disturb the body’s homeostasis, which results in hormonal malfunctioning, impairment of body immunological functions and slows down skin and body rejuvenation. Furthermore, stress slows down the process of cell renewal, destroys collagen fibres in the skin, breaks down the skin’s elastin and increases the production of sebum in individuals with oily skin, while it dehydrates dry skin. There is no doubt, stress can make you more wrinkled, grey early, age faster and increase acne.
Research shows that continued stress and trauma are associated with many diseases or conditions, including allergies and asthma, cardiovascular disease, high blood pressure, gastrointestinal disorders, lupus and other auto-immune diseases. Stress can also worsen existing chronic health problems such as fibromyalgia, chronic fatigue, asthma, eczema, allergies and diabetes, and result in more severe or frequent allergic reactions, headaches or migraines and increased susceptibility to infections.
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The first step to changing this scenario is to recognise that stress does negatively impact on the health of the body. The body may
Stress-induced neural over-stimulation, chemical imbalances and inflammation can also cause neuron death, memory loss and impaired cognitive function. Professor Joseph LeDoux of the Centre for Neural Science at New York University explains that when a person experiences stress, the adrenal glands
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APJ 40
摺畮朠獴牥獳牴楣汥 卵湤慹Ⱐㄴ⁍慲捨′〱〠㌺㔵㨳㈠偍
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secrete a steroid hormone that binds to the hippocampus and other areas of the brain. While the hippocampus sends out messages to reduce the flow of stress hormones, another part of the brain, the amygdala, is sending out ‘release’ messages. If the stress persists, the hippocampus can become overtaxed and unable to balance the action of the amygdala or carry out its other functions, including its role in memory. This might explain why stress often results in memory failure.
You might talk about stress in general, how it can affect health, slow down or prevent recovery or wound healing, and make it harder for the body to heal and rejuvenate itself, and offer a booklet or handout describing simple stress-management strategies. Sometimes, just raising the subject of stress and coping in an empathic, caring and respectful manner is enough to get past a person’s internal barriers and encourage them to seek your help. Your goals should be to:
Her own extensive research into the body’s hormonal and chemical responses to stress led Dr Candace Pert to surmise that stress-related disease is due to an “informational overload, a condition in which the mind-body network is so taxed that it becomes bogged down and cannot flow freely. This can sometimes include even working against itself” According to recent studies by several American universities, stress can even change the shape of the brain and brain cells, causing brain cells to warp. This has serious implications for children and teenagers whose brains are still developing. Researchers suggest that the changes may be long-lasting and may reduce the person’s ability to manage their emotions.
1. IMPROVE THE CLIENT’S ABILITY TO PHYSICALLY COPE WITH STRESS
HOW TO RECOGNISE SIGNS OF DISTRESS With this in mind, it behoves the therapist to be vigilant in recognising early signs of stress and addressing it before it causes further damage to the client’s health and beauty. This is not always easy as people often fail to recognise that they are being affected by stress, and may therefore dismiss your efforts to help. Also, different people handle stress differently, depending on their perceptions and whether they have developed helpful coping strategies. So what the therapist must look for are signs that a client is having difficulty coping. This is especially important because many people are very reluctant to seek help with emotional problems, even more so in some cultures than in others. Some of the common signs of excess or chronic stress to look for include poor sleep or sleeping too much, headaches, digestive problems, fatigue, muscle tension, teeth clenching (often indicated by pain in the neck or jaw) and changed eating habits (overeating or loss of appetite). Others include atypical (for that person) irritability, mood swings, lethargy, loss of interest in hobbies or favourite activities and mood changes. A person in distress can also become more anxious, fearful, withdrawn or aggressive. Unhealthy or self-destructive behaviours are generally strong indicators of distress, and in some cases, of psychological problems. These can include excessive use of drugs, alcohol, cigarettes; self-harming behaviours, or lack of personal hygiene or self-care. People who manifest these kinds of behaviour are often caught up in a vicious cycle of escalating stress and unhealthy lifestyles that can lead to more and more severe stress and stress symptoms. 㤵 㜵
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WHAT YOU CAN DO? So what can you do if you think your client may be having difficulty coping with stress? There is no simple answer to that question. If you have good interpersonal skills, you might encourage your client to talk about their stress and offer advice. An empathetic listening ear does wonders for emotional release. You might refer the client to a counsellor. Complementary and alternative therapies that have been shown to help with stress include aromatherapy, art therapy, music therapy, energy therapies such as EFT, kinesiology, NLP and acupuncture.
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Mental health and stress are not just about the mind; they can be aggravated or helped by what we do to our body. Lack of exercise slows down our metabolic activities, prevents the body from efficiently eliminating food wastes and toxins, and leaves us feeling fatigued and gloomy. Junk food and food low in nutrients interfere with normal body functions, clog our organs and leave the brain starved for the nutrients it needs. Therefore, exercise and good diet are important for our mental as well as our physiological health.
The following strategies will enable the body to cope with, and recover from stress more effectively: ! At least 45minutes of moderate exercise a day, outdoors if possible (a brisk walk or swim, or riding a bicycle) ! A good night’s sleep. For most people, that’s between 7 to 9 hours of sleep a night. Sleep is absolutely vital for reducing anxiety, promoting a positive attitude, improving mental function and the ability to cope with stress ! Good-quality protein with every meal (small servings of lamb or chicken, fish, or eggs) ! Eight glasses of filtered or pure water a day ! A daily fish oil supplement to help strengthen the nerves, improve circulation and reduce inflammation of the nerves and brain ! A good multivitamin to ensure adequate intake of essential vitamins and minerals, especially vitamins D, E and B. The vitamin B group can become especially depleted with stress ! Avoid all junk foods, sugary foods and processed carbohydrates. Some people respond better to a low-carb diet as well ! Avoid or reduce stimulants such as caffeine, which is known to increase anxiety and prevent sound sleep ! Avoid alcohol as it stimulates the secretion of adrenalin resulting in problems such as nervous tension, irritability and insomnia. It also limits the ability of the liver to remove toxins from the body Here are some top foods to calm the body and brain: Wholegrains: such as barley, promote the production of the brain neurotransmitter serotonin, which increases your sense of wellbeing. ! Lentils and Beans: these are low GI so they provide slow, sustained energy, protein, vitamins and minerals. They also include B vitamins beneficial for stress. ! Fruit and vegetables: Eating more vegetables can increase your brain’s serotonin production due to the absorption of the amino acid L-Tryptophan. Green, yellow and orange vegetables are all rich in minerals, vitamins and phytochemicals, which boost immune response. Watercress is rich in folate and vitamin C to boost immune function. Bananas are rich in potassium, which helps keep your blood pressure down. ! Herbal Teas: chamomile tea is well known as a calming agent. Green tea and white tea contain the amino acid ltheanine, which has been shown to relieve stress by increasing alpha-waves in the brain, associated with being in a relaxed state.
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APJ 41
摺畮朠獴牥獳牴楣汥 卵湤慹Ⱐㄴ⁍慲捨′〱〠㌺㔶㨰㌠偍
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2. IMPROVE THE PERSON’S PSYCHOLOGICAL ABILITY TO COPE WITH STRESS We stress most when we feel powerless to influence the world around us, including what others think or say about us. Here are suggestions that you may be able to offer to help your client increase their sense of control and personal power. They may need practice at first, but with continued effort they can make a person more mentally resilient and optimistic. ! Create a less-stressful environment: When possible, avoid stressful people and situations. No-one can avoid all stressors, but neither do they have to stress over every little thing. Help the person identify their main environmental stressors and think of ways to reduce them. ! Think through the stress-causing issues: This may require the services of a counsellor or life coach who has the skills to guide a person through their own journey of discovery. ! Centre the mind on the present: Meditation is a very effective way to learn to be centred in the moment, freeing the mind temporarily from past issues and future concerns. Meditation is not only deeply relaxing, but also a way of grounding oneself, to remind oneself to be Here. Other ways to help centre the mind and also increase physical balance, poise and wellbeing are Tai Chi, Yoga and Qi Gong. ! Be kind to oneself: When a person is feeling stressed, it is often because on some level he or she feels or fears being judged. According to eminent psychiatrist and author Theodore Rubin, we are most harsh when judging ourselves, leaving ourselves with “generalised feelings of worthlessness and inadequacy”. Accept that is OK to make mistakes, to be wrong, weak or afraid without guilt or shame. And it is OK, even necessary, to treat oneself as kindly and with as much patience as one would treat a friend. ! Do more of the things that bring peace and happiness: Encourage your client to do things that bring joy. Listen to music. Go for walks by the beach. Hang up photos of loved ones. Cook, paint, sew, clean the house… whatever they enjoy. ! Cultivate an attitude of gratitude: The more you count your blessings and gifts, the easier it is to reframe your stress, stay peaceful and attract more wonderful things into your life. My absolute favourite method is the practice of Qi Gong. This ancient Chinese self-healing exercise is renowned for promoting peace of mind, stress reduction, longevity, immune boosting as well as a multitude of other health benefits. I have found that being able to energetically charge myself with Qi (energy) daily and being able to release stress quickly and elegantly through this ancient gentle practice has allowed me to transcend an enormous amount of stressful events with grace and ease. It has also allowed me to tap into my intuitive power and awareness to attain balance and peace in minutes. I recommend our Qi Gong DVD to my patients regularly and they love it.
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It is also important that as heart-centred therapists you are able to protect yourself from taking on other people’s negative energies and troubles, and be aware of negative influences in your environment that will deplete your reserves and add to your stress. For your energies to stay high and productive all day, it is essential that you avail yourself of tools, skills and resources to protect your precious life energy, while still be in a position to care, share and service your clients with heart. Out of need, I created a number of resources to assist me as well as my patients to protect their precious life energy against emotional stress and toxins, so they were able to maximise their energy, heal and stay well.
STRESS MANAGEMENT PLAN Discovering what triggers stress in your life can help you manage your stress. The following is a Stress Planning Process that you can use for yourself or your clients to identify your stressors and pair them with appropriate management techniques. The first step is to identify what events, people or jobs, you perceive as being stressful. Once you’ve made a list of these, list and prioritise your sources of stress from the most stressful to the least. Next, identify stress management techniques, such as meditation, yoga or exercise that work well for you. Include foods and herbs that will help calm and relax your mind and body. The last step is to create your Stress Management Plan.
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Based on your sources of stress and stress management techniques you have identified, write down what you are going to do to manage each of the important sources of stress in your life. Resolve to accept the things that are beyond your control and let them go. Endeavour to finalise things that are not completed so they can be taken off your list. So whether you draw on the services of other professionals or employ your own skills to help a client, it is important that you alert them to the dangers of stress and how it is impacting their health and beauty. Encourage them to take advantage of the help that is available. This requires sensitivity, empathy and respect. Last, cultivate an attitude of gratitude. The more you count your blessings and gifts, the easier it is to reframe your stress. Stay peaceful and attract wonderful things into your life.
REFERENCES Lipton, Bruce Dr, ‘Biology of Belief’, 2005, Mountain of Love (publisher) Northrup, Christiane Dr. ‘Women’s Bodies, Women’s Wisdom, 1995, Judy Piatkus (publishers) Ltd, London Childre, Doc; Martin, Howard, ‘The HeartMath Solution’, 2001, Heartmath Institute LeDoux, Joseph, ‘The Emotional Brain’, 1996, Simon & Schuster, London Pert, Candace Dr, Molecules of Emotion, 2003, Scribner, New York ‘Studies show stress can reshape the brain’, Nov 19, 2008 http://www.guardian.co.uk/
Dr Dzung Price is a holistic integrated medical practitioner with qualifications in Nutrition and Environmental Medicine, Naturopathy, Acupuncture, Bio-energetic Medicine and Homotoxicology. Using this comprehensive array of healing modalities, cutting edge medical technology and self-empowerment solutions, Dzung works to address the root causes of disease and the lack of wellness in her patients. Working closely with a talented team, Dzung’s approach is to restore optimal health by removing the obstacles so that the body creates agelessness and wellness in mind, body and spirit through clinics in Brisbane and on the Gold Coast. Dr Price is well known for her groundbreaking work in the field of allergy medicine and nutrition. She is the author of “Your Allergy Free Child”, “7 Day Detox Guide” and “Younger, Healthier Skin at Any Age”. She is the co-founder of CHI Health Innovations, a company devoted to the provision of bio-energised natural health products for wellness and beauty. www.chihealthinnovations.com
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APJ 42
摺畮朠獴牥獳牴楣汥 卵湤慹Ⱐㄴ⁍慲捨′〱〠㌺㔶㨰㔠偍
method uses different pressures and rhythms to stimulate the senses, increase blood circulation and leave the body and mind completely rejuvenated. The massage activates deep centres of the brain, reflex points and facial circulation. The result is tension in the neck, shoulders and face are freed.
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OmShiro beneficial as a full-body massage Reviving lifeless, dulling hair, boosting the hair’s strength, the OmVeda Hail Oil soothes irritated scalps and reduces scaliness with its traditional formulation of
Expand your Treatment Menu with
OMVEDA OMSHIRO Traditional ritual for hair, health & stress relief The OmShiro Ritual forms part of the OmVeda Signature Treatments for face and body or can stand-alone as a wellness therapy to relieve stress and tension and induce relaxation. OmVeda has drawn on the ancient therapy and essential beauty concept of India (’Shiro’ meaning head) and developed this exclusive Ritual integrating Shiro Massage (a combination of marma point technique and scalp massage) and specifically selected OmVeda Herbal Hair Oils suited to the client’s scalp and hair condition. Herbalised Oils such as Neelini, Herbal or Brahmi contain specific Ayurvedic herbs to alleviate scalp and hair problems such as thinning, dryness or flakiness. The OmVeda products and Shiro massage work in synergy to stimulate and nourish the scalp, promote circulation, encourage hair health while addressing stress and tension. To support and aid absorption of the oils, hair is wrapped in a warmed towel for 30 minutes and then it is cleansed. The OmVeda OmShiro Ritual, with its combination marma point technique, targets the vital energy centres, encouraging the body’s natural balance for overall wellbeing. It is also beneficial in relieving headaches and eyestrain, improving concentration and alertness. The technique focuses on areas where energy may be blocked, and the application of pressure to these points releases and encourages the breakup of stagnant energy in the body. Refreshing and energy-boosting, this traditional
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Fenugreek, Shikakai, Amla and Dodder. The OmVeda Neelini Hair Oil is a natural hair nourisher to prevent hair fall and dandruff, encourage growth, boost vitality and maintain hair health. It is enriched with the herb Bhringaraj (the ‘lord of hair’), Neem for its antibacterial and antiviral properties, Hibiscus, Amla for its high antioxidant content, Belleric Myrobalam and Indian Lotus. . Known as the brain tonic by the gurus in India, rejuvenating Brahmi helps relieve many skin conditions and promotes relaxation. The OmVeda Brahmi Oil contains natural antioxidants and its key ingredient, Valerian, in addition to Gota Kola revitalises the nerves and improves stress levels, Aswaghanda, an allround tonic that strengthens and rejuvenates, and Amla. While clients can derive the most benefit if the oil is left on the scalp overnight, given their busy lifestyle hair can be shampooed and conditioned following the treatment. For those who experience thinning hair, the treatment can be followed by an application of the OmVeda Neelini Hair Mask for a further 30 minutes and then cleansed and conditioned.
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Please call OmVeda on 1 300 662 383 or email info@omveda.com.au for specialised training in the OmShiro technique.
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APJ 43
佭癥摡 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㐱㨴㜠偍
key ingredient
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Needed for a Healthy, Vital Life Bovine Colostrum Emerges as Immunity Modulator - A Scientific Report Zoltan P. Rona, M.D., M.Sc. In the past two years, healthcare practitioners have been hearing a great deal about bovine colostrum, a relatively new food supplement intended to optimise the immune systems of both healthy and chronically ill individuals. Much of the excitement about colostrum has been generated by testimonials, anecdotal reports as well as the marketing efforts of several new supplement manufacturers and distributors.
colostrum contains 86% of IgG, the most important of the (IgG) found in the body. Bovine colostrum contains a blocking hormone to prevent the calf from becoming sensitised to its own mother’s immune factors. Studies indicate that all species, including man, benefit from the immune boosting properties of bovine colostrum with no reports of allergic or anaphylactic reactions to date.
The past 20 years has also witnessed the publication of over 2000 research papers strongly supportive of both colostrum and its numerous components. The purpose of this paper is to provide a review of the scientific evidence for the clinical application of a promising immune system modulator.
Colostrum for human consumption has a very limited supply because colostrum is only available for a day or two after calving. The needs of the newborn calf must be met first and only high-uality colostrum is taken from cows that have been certified free of antibiotics, pesticides and synthetic hormones. Colostrum must be processed at low temperatures so that the immune and growth factors remain biologically viable.
In Colostrum, Life's First Food (33), Dr. Daniel G. Clark’s basic message, as printed on the back cover of his book, is that bovine colostrum rebuilds the immune system, destroys viruses, bacteria (17,18) and fungi, accelerates healing of all body tissue, helps lose weight, burn fat, increase bone and lean muscle mass and slows down and even reverses ageing. According to Clark and the well-known naturopathic physician, Dr. Bernard Jensen (34), colostrum has a therapeutic role to play with AIDS, cancer, heart disease, diabetes, auto-immune diseases, allergies, herpes (38), bacterial (15), viral and parasitic (l) infections, gingivitis, colds, the flu and much more. Colostrum has antioxidant properties, is anti-inflammatory and is a source of many vitamins, minerals, enzymes and amino acids.
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Colostrum is the first mammary secretion that a mammal provides for its newborn for the first 24-48 hours. It contains numerous immune system and growth factors as well as essential nutrients, trypsin and protease inhibitors that protect it from destruction in the GI tract. It is estimated that colostrum triggers at least 50 processes in the newborn. Bovine colostrum is biologically transferable to all mammals, including man, and is much higher in immune factors than human mother’s colostrum. Laboratory analyses of immune and growth factors from bovine colostrum are identical to those found in human colostrum except for the fact that the levels of these factors are significantly higher in the bovine version. For example, human colostrum contains 2% of immunoglobulins (IgG), while cow
MAJOR COLOSTRUM COMPONENTS The most important components of colostrum can basically be broken down into two major categories: immune system factors and growth factors. Drug manufacturers have tried to copy (genetically engineer) and market several of the individual components of colostrum, most notably interferon, gamma globulin (7), growth hormone, IgF-1 and protease inhibitors. Biotechnology companies are currently selling IgF-1 for as much as $800 per 50 cc vial. Some of the following colostrum components may very well be next on the list of three major breakthroughs two by the pharmaceutical/nutraceutical industry: ! Immunoglobulins (A, D, E, G and M) – the most abundant of the immune factors found in colostrum; IgG neutralises toxins and microbes in the lymph and circulatory system; IgM destroys bacteria, while IgE and IgD are highly antiviral (4,23,25). ! Lactoferrin – an antiviral, anti-bacterial, anti-inflammatory, iron-binding protein with therapeutic effects in cancer, HIV, Cytomegalovirus, herpes (38), Chronic Fatigue Syndrome, Candida albicans and other infections. Lactoferrin helps deprive bacteria of the iron they require to reproduce and releases iron into the red blood cells, enhancing oxygenation of tissues. Lactoferrin modulates cytokine release and its receptors have been found on most immune cells, including lymphocytes, monocytes, macrophages and platelets.
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APJ 44
捯汯獴牵洠慲瑩捬 卵湤慹Ⱐㄴ⁍慲捨′〱〠㌺㌴㨵㐠偍
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Proline-Rich Polypeptide (PRP) – a hormone that regulates the thymus gland, stimulating an under-active immune system or down-regulating an overactive immune system as seen in auto-immune disease (MS, rheumatoid arthritis, lupus, scleroderma, chronic fatigue syndrome, allergies, etc.). Growth Factors – Epithelial growth factor (EgF), Insulinlike growth factor-I and II (IGF-1 and IGF-II), Fibroblast growth factor (FgF), Platelet-derived growth factor (PDGF) Transforming growth factors A & B (TgA and B) Growth hormone (GH). These all help stimulate cell and tissue growth by stimulating DNA formation (21). Genetically engineered versions of IGF-1 and GH are now marketed as anti-ageing and AIDS drugs. They are found naturally and in high concentrations in colostrum. Several studies show that these growth factors are capable of increasing T-cell production, accelerate healing, balance blood glucose, reduce insulin need, increase muscle and bone growth and repair, while metabolising fat for fuel (10, 11, 21, 23, 33, 34). A 1990 study (35) in the New England Journal of Medicine concluded that GH treatment prevented some of the signs of ageing. In his study, Dr. Daniel Rudman treated 26 men between the ages of 61-80 with GH. Patients experienced a decrease in overall body fat (of up to 14%), an increase in bone density and lean muscle mass. In addition, their skin was thicker and more elastic. Rudman said the changes were equivalent to those incurred over a 10-20 year period of ageing. Leukocytes – stimulate the production of interferon (16), which slows viral reproduction, and penetration of cell walls. E n z y m e s – lactoperoxidasethiocyanate, peroxidase and xanthine oxidase oxidise bacteria through their ability to release hydrogen peroxide. Ly s o z y m e – i s a hydrolysing agent and immune system booster capable of destroying bacteria and viruses on contact. Cytokines – interleukins that regulate the duration and intensity of the immune response, are responsible for cell to cell communication, boost T-cell activity and the production of immunoglobulins. Interleukin-10 is strongly anti-inflammatory, especially in arthritic joints. Trypsin Inhibitors and Protease Inhibitors – prevent the destruction of immune and growth factors in colostrum from being broken down in the GI tract; they also prevent H. pylori from attaching to the walls of the stomach and can have a beneficial role in the treatment of peptic ulcers. Lymphokines – hormone-like peptides produced by activated lymphocytes, which mediate the immune response. Oligo-Polysaccharides and Glycoconjugates – attract and bind to pathogens (Strep., E. Coli (19), Salmonella,
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Cryptosporidia, Giardia, Entamoeba, Shigella, Clostridium Difficile Toxins A & B and Cholera) preventing them from attaching or entering the mucous membranes. Orotic Acid – stops the formation of pyrimidine nucleotides and prevents haemolytic anaemia. Other immune Factors – some of the documented immune factors include secretory IgA, IgA Specific Helper, B Lactoglobulin, Lactalbumin, Albumin, Prealbumin, Alpha 1-Antitripsin, Alpha 1-Fetoprotein, Alpha 2-macroglobulin, Alpha 2-AP Glycoprotein, C3, C4 and Orosomucoids. Vitamins – Vitamins A, B12 and E are found in small amounts while traces of all others are also present in colostrum. Sulfur – a mineral with multiple uses in metabolism and as part of many structural body proteins.
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CLINICAL APPLICATIONS For symptomatic adults, clinicians usually prescribe 1000 2000 mgs twice daily of the dried, encapsulated form of colostrum, best taken on an empty stomach with 8 - 12 ounces of water.
Preventive doses have not been established, but several authors recommend continuous dosing at levels decided upon primarily by the consumer/patient. For those who show no clinical response to colostrum, the dosage can safely be doubled or even tripled as needed until the desired results are obtained. Children can also take colostrum, but require proportionately less.
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Herxheimer reactions (mainly flu-like symptoms) can occur in up to 40% of the cases, but are usually mild and disappear with continued supplementation at the same dosage level. Through hundreds of years of use and over 1000 clinical studies, colostrum has been demonstrated to be completely safe without drug interactions or side-effects at any level of ingestion. The following clinical conditions have been well documented to respond favourably to colostrum supplementation:
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APJ 45
捯汯獴牵洠慲瑩捬 卵湤慹Ⱐㄴ⁍慲捨′〱〠㌺㌵㨱㜠偍
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Viral Illnesses – About 75% of the antibodies in the body are produced by the GI component of the immune system. The ability of AIDS/HIV patients to fight infectious disease is severely compromised, partially due to damage to the gut from chronic inflammation and diarrhoea. Several recent studies (1,5,6,8,13,20,24,25,30) report on colostrum’s role in the reversal of this chronic problem stemming from opportunistic infections like Candida albicans, Cryptosporidia, rotavirus, herpes simplex, pathogenic strains of E. Coli (19) and intestinal flu infections. All gut pathogens are handled well by colostrum without sideeffects. Colostrum is composed of numerous factors with strong antiviral activity, especially the immunoglobulins, lactoferrin and the cytokines (8,9,23,25,32). Allergies and Auto-immune Diseases – PRP from colostrum can work as a regulatory substance of the thymus gland (14). It has been demonstrated to improve or eliminate symptomatology of both allergies and auto-immune diseases (MS, rheumatoid arthritis, lupus, and myasthenia gravis). PRP inhibits the overproduction of lymphocytes and T-cells and reduces the major symptoms of allergies and autoimmune disease: pain, swelling and inflammation. Heart Disease – Altered immunity may be the hidden cause of atherosclerosis and cardiovascular disease. For example, a type of Chlamydia has been associated with arterial plaque formation in over 79% of patients with heart disease. A recent New England Journal of Medicine article (36) concluded that heart disease is the result of immune sensitisation to cardiac antigens. Immune system mediated injury results in myocarditis with lymphocytes and macrophages being the predominant infiltrating cells. Colostrum PRP may have a role in reversing heart disease very much like it does with allergies and auto-immune diseases. Additionally, IgF-1 and GH in colostrum can lower LDL-cholesterol while increasing HDL-cholesterol concentrations. Colostrum growth factors promote the repair and regeneration of heart muscle and the regeneration of new blood vessels for collateral coronary circulation. Cancer – The benefits of cytokines in the treatment of cancer was first popularised by the 1985 Steven Rosenberg Book, 3 Quiet Strides in the War on Cancer. Since that time, the same cytokines found in colostrum (Interleukins 1, 6, 10, Interferon G and Lymphokines) have been the single most researched protocols in scientific research for the cure for cancer. Colostrum lactalbumin has been found to be able to cause the selective death (apoptosis) of cancer cells, leaving the surrounding non-cancerous tissues unaffected (37). Lactoferrin has similarly been reported to possess anticancer activity. The mix of immune and growth factors in colostrum can inhibit the spread of cancer cells. If viruses are involved in either the initiation or the spread of cancer, colostrum could prove to be one of the best ways to prevent the disease in the first place. Diabetes – Juvenile diabetes (Type I, insulin dependent) is thought to be brought about through an auto-immune mechanism, possibly initiated by an allergic reaction to the protein GAD found in cow’s milk (2). Colostrum contains several factors which can offset this and other allergies. Colostrum IgF-1 can bind to both the insulin and IgF-1 receptors found on all cells. Human trials (39) in 1990 reported that IgF-1 stimulates glucose utilisation, effectively treating acute hyperglycaemia and lessening a Type II diabetic dependence on insulin. Weight Loss Programs – IgF-1 is required by the body to metabolise fat for energy through the Krebs cycle. With ageing, less IgF-1 is produced in the body. Inadequate levels are associated with an increased incidence of Type II diabetes and difficulty in losing weight despite a proper
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nutritional intake and adequate exercise. Colostrum provides a good source of IgF-1 as a complementary therapy for successful weight loss (33). Athletic Stress – Exhaustive workouts and athletic competition can temporarily depress the immune system, decreasing the number of T-lymphocytes and NK cells. Athletes are therefore more prone to develop infections, including Chronic Fatigue Syndrome. Many of colostrum’s immune factors can help significantly reduce the number and severity of infections caused by both physical and emotional stress (33). The Leaky Gut Syndrome – One of the major benefits of colostrum supplementation is enhanced gut efficiency due to the many immune enhancers that control clinical and subclinical GI infections. Colostral growth factors also play a role by keeping the intestinal mucosa sealed and impermeable to toxins. This is evidenced by colostrum’s ability to control chronic diarrhoea caused by gut inflammation related to dysbiosis. Healing leaky gut syndrome reduces toxic load and helps in the reversal of many allergic and auto-immune conditions. For the healthy individual or athlete in training, colostrum supplementation enhances the efficiency of amino acid and carbohydrate fuel uptake by the intestine. More nutrients are made available for muscle cells and other vital tissues and organs. One of the reasons for the energy boost seen in most healthy individuals who use colostrum as a food supplement is this ability of colostrum to improve nutrient availability and the correction of subclinical leaky gut syndrome (41). Wound Healing – Several colostrum components stimulate wound-healing (40). Nucleotides, EgF, TgF and IgF-1 stimulate skin growth, cellular growth and repair by direct action on DNA and RNA. These growth factors facilitate the healing of tissues damaged by ulcers, trauma, burns, surgery or inflammatory disease. The tissues affected beneficially by colostrum wound-healing properties are skin, muscle, cartilage, bone and nerve cells. Powdered colostrum can be applied topically to gingivitis, sensitive teeth, aphthous ulcers, cuts, abrasions and burns after they have been cleaned and disinfected (33,34).
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QUALITY CONTROL The best quality colostrum is produced organically and is free of pesticides, herbicides and anabolic hormones like steroids, antibiotics and other chemicals. Not all colostrum products on the market are biologically active due to improper processing through the use of high temperatures and pasteurisation or the formation of colostrum into tablets, a method that requires high pressure and generates heat, destroying biological activity. Colostrum in liquid form is also less than ideal. It is not as concentrated as the powdered versions of the product must be kept refrigerated due to its short shelf life and preservatives must be added that further dilutes and destroys its biological capabilities. Low heat processing, the removal of fat, whey and lactose as well as laboratory testing to insure biological integrity and safety are the rigid standards which must be met by high-quality supplements.
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This scientific paper was printed courtesy of New Image International As the list of references is extremely large for a full list please email the editor at info@kharis.com and request a copy.
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APJ 46
捯汯獴牵洠慲瑩捬 卵湤慹Ⱐㄴ⁍慲捨′〱〠㌺㌵㨳㐠偍
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21/11/08 3:41:33 PM
anti-ageing trends
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The Global Aesthetics approach to Anti-Ageing by Manon Pilon As mentioned in my CEO’s report, APAN has partnered with the AustralAsian Academy of Anti-Ageing Medicine (A5M) through a strategic alliance this year to introduce a conference program for aestheticians, dermal therapists and spa managers. The one-day event marks a new era in advanced education that is supported by Certification by A5M and APAN. The event will coincide with the 4th Annual 2010 AUSTRALASIAN ANTI-AGEING MEDICINE CONFERENCE to be held at the Sofitel Melbourne Hotel on Collins St on August 20-22. The Aesthetics Conference is titled BUILD YOUR AESTHETIC ANTI-AGEING CLINIC OR MEDISPA and will be presented by world-renowned Manon Pilon,medical aesthetician, researcher and education and spa consultant. Pilon is also the international Director of Education for Europe Cosmétiques/Europelab and author of The Anti-Aging Cure: Based on your Body Type.
Pilon is a recognised authority in the medical and aesthetic world. She conducts seminars throughout the world, educating aestheticians, dermatologists, nurses as well as plastic surgeons and physicians on effective ways of treating skin disorders and their prevention, as well as ways of promoting skin health in general. She has published several articles in refereed medical journals, founded her own private school of aesthetics in Quebec and directs various companies, including Europe Cosmétiques and Méthodes Physiodermie. Pilon has dedicated over 20 years in the aesthetics industry and continues to educate aesthetics professionals on her successful clinical and business principles and strategies around the world. At the 2009 A5M Conference Manon was a key speaker and the feedback from her workshop was overwhelmingly positive. It was therefore decided to bring Manon back to Australia this year to share with us her wealth of knowledge. A dynamic, yet caring and generous woman, Manon plans to deliver an in-depth workshop that will take you through a step-by-step process on how to transform your clinic or spa through the introduction of proven modalities and strategies for a highly successful and profitable practice. We urge you to make this a must-attend event that will revolutionise your whole approach to your practice and your business. The article below presented by Manon addresses some of her approaches to anti-ageing.
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Today, thousands of individuals will look at themselves in the mirror a little longer than usual. They will scrutinise their face relentlessly, observing the newest wrinkles. With both hands on either side of their faces, they will stretch their skin to get an idea of what a facelift would look like. They will ponder ageing; they will note that
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APJ 48
䵡湯渠偩湯 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㐱㨱ㄠ偍
time is passing by and youth is slipping away permanently.
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These individuals come through our salon’s doors every day looking for youth, and also, subconsciously looking for a way to get rid of their anxiety related to ageing. We try to help them, every day, with lasers, creams and dedication. But how can we help them above and beyond the aesthetic care? While we help them erase the traces of time, how can we also help them feel better about themselves and allow their natural beauty to come alive? As professionals, we have all witnessed this scene: a gorgeous woman enters the clinic. The staff can’t get over her beauty, but it doesn’t take long for them to realise how unhappy she is. She makes a huge fuss about a tiny pigment spot, an invisible wrinkle or numerous other insignificant details. Beautiful women like this quickly lose their attractiveness because of their unhealthy behaviour. Plastic Beauty is not beautiful without self-confidence and a healthy lifestyle. We quickly feel limited by our basic aesthetic services when this type of client enters our doors. We can correct a skin problem, but we can never make our clients fell better about themselves. One way of offering more than skincare is to embrace a global anti-ageing approach. Anti-ageing doesn’t ignore the passage of time. Quite the opposite! This type of approach considers the individual as a whole, including everything that is unique about him or her. Here are the basics of the anti-ageing approach.
PREVENTION A few weeks ago, a friend of mine asked me how early should a young girl start getting into skincare in order to prevent premature ageing. I answered her, “The mother should get her daughter into skincare before the little girl can even spell antiageing.” What I was trying to say is that prevention means that a skincare regimen should be put in place before the first signs of ageing. And skincare is not the only element to consider.
THE SECRET: BODY TYPES We’re all different from one another. You see it first-hand when you provide services to your clients. Some have thin skin while others have thick. Skin can have a reddish, greenish, yellowish or whitish tone, independent of ethnic background. One person’s skin might never wrinkle, while another person’s skin may show signs of ageing when they are in their early 20s. 㤵 㜵
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Skin characteristics are linked to body types. Some people are ultra skinny without even dieting and others gain weight just gazing at a dessert. Some have strong bones, others not, some have well-defined muscles and others barely have any. Morphology means the study of forms. It’s the art of getting to know ourself and others based on body types. (It was the philosopher Socrates who once said, “know thyself”.) Are you a sanguine, bilious, nervous or lymphatic type? Are you a red oval, a green square, a yellow rectangle or a white circle?
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When you study morphology, you come to better understand how each body type relates to the skin, with specific characteristics. You know that red ovals are prone to acne and rosacea, that green squares have difficulty healing after surgery, that white circles will most likely suffer from blood-circulation deficiency and that yellow rectangles will show early signs of ageing. Imagine being able to identify your clients’ problems BEFORE they even arise! The study of body types is the secret behind prevention. Now, let’s go back to our gorgeous client, the one your employees all stare at in awe when she enters your clinic. You know before she says a word that she is a yellow rectangle. All you needed was a few seconds to figure out her skin’s predominant colour, her bone and muscle structure as well as her facial shape. Not only do you know her skin’s potential problem, but also her general predispositions. You know that yellow rectangles have a tendency to worry – they often overload their nervous system. You also know that she will never have problems with her weight that she has to eat often to maintain her energy level that she needs to overdress because she’s always cold, and more. Imagine the types of services you would offer to this person! Not only will you be able to offer customised skincare treatments, but you will also be able to recommend preventative measures related to nutrition, exercise and interpersonal relations. That’s the difference between basic aesthetics and a global antiageing approach. You beautiful client may come for specific skincare services, but she will return home with a lot more. She will feel understood and personally taken care of based on her unique traits. Not only will she have great skin, but, as a bonus, she will feel good about herself. She will become your client for life.
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Look out in the next issue of APJ for a further educational article from Manon Pilon.
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[0% Acid] [0% Harsh Chemicals] [100% Natural]
[ [ [
finer skin
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Change your clients’ skin! with 2B Bio Peeling Unlike other peels that only work on the surface, 2B Bio-Peel activates the exfoliation process from within the skin. The therapist is in full control of the peel and can individualise the peel to her diverse client needs.
An advanced treatment with immediate results for all skin conditions from Anti-Ageing needs, Pigmentation and Acne. The 2B Bio-Beauty Skin Care is active and effective, niche and affordable. Professional use only products as well as retail products available with a generous markup as well as samples.
State Agents required.
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Phone Patou Aesthetics Distribution:
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Ph 07 4057 8365 Mobile 0419 665 383 ㈵
Patricia Mangano
email: patriciamangano@hotmail.com
www.patou.com.au
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Par tner in your future
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WHAT MAKES A SALON SUCCESSFUL? by Gay Wardle Having won 14 awards that have acknowledged her commitment to excellence, Gay Wardle has much to offer by way of advice. Her information comes both from experience as well as from a generosity of heart that wants to help others prosper as she has. Constantly challenging her own standards and knowledge, Gay is a prototype of what it takes to succeed in even the most challenging economic times. She understands first-hand what elements contribute to making a salon a thriving business. Her two highly successful salons in Queensland are a testament of how investing in the development and progress of a dynamic staff team and their subsequent commitment and loyalty to the business are at the centre of her success. Gay is very clear what makes a business excel above the rest. In this article she shares with us her views on staff development and how to achieve a constantly growing business.
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What makes a salon successful? This is a question that I am regularly asked and the answer to this question is the staff! A highly qualified and well-trained staff team is the absolute prerequisite to any business’s success. But once you have trained them how do you motivate your staff and keep them happy so you get the best out of them? The answer is not money, and you generally need to look deeper to create a motivated team. Different things will motivate different people and I find this to be a constantly changing landscape that is personally rewarding when you get it right. So here are some of my main thoughts on how you can keep ahead of the challenges.
they will more likely return it. If they respect you for who you are they will go above and beyond the call of duty in their responsibilities. Respect goes hand-in-hand with trust, and in my experience people will not follow you if they do not trust you. When employees feel proud of belonging to a business this will motivate them to meet with the necessary standards and expectations and they will actually be proud to uphold those standards. There is a certain joy that comes with being involved and part of a great business, and your staff will be easily motivated if they believe they are supporting a successful business with a great reputation. As the owner of the business, you need to ensure that your staff both feel part of a team and believe and respect that team. I also believe in being passionate about what you do. This will rub off on those around you without you or them really knowing it. My passion is in constantly improving my knowledge on skin analysis and how this knowledge will maximise the results I can offer a client and the business alike. I like to believe that this passion inspires others around me without the need to be consciously trying to motivate my staff.
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COMMUNICATION – Let your staff know what is happening in the business. You are more likely to get them to participate if they are part of the decision-making process that helps the business improve and grow. Your staff need to understand your goals, engage in them and be part of the celebrations when they are achieved.
RESPECT – Without a doubt there needs to be mutual respect between you and your staff. If you have respect for your team
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The leaders and managers of the business need to share clear
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values, goals, and their vision and purpose of the business and to allow the staff to capture the spirit of this so they can be part of the challenge of growth and greatness! If there is tension and lack of clarity in the goals presented to them the staff will sense this and this will inactivate their involvement. If your communication is not clear as to what you stand for and where you want the business to go, your staff will come to their own conclusions and there will be disharmony in the way the business is operating. An open line of communication will help form the foundation of a strong team. At times in your business you will have to deliver some tough messages, and if you have built a respectful line of communication you will be able to get your staff to listen.
Encourage your staff to constantly advance their knowledge so the standards of services they are performing will also continually be elevated to greater heights. As a result your staff will always have something new to look forward to, as also will your clients, who will appreciate and respect your forwardthinking therapists. Needless to say happy staff and happy clients will equate to a thriving and profitable business. SET CLEAR GOALS FOR YOUR STAFF – As with life, it is important to set clear goals and expectations for your staff. If there is no targets to achieve, nothing will be achieved. If you are simply being nice to staff without setting goals and defining the outcomes that are needed to grow your business, you will find that the team spirit will dwindle. So will a focus for producing the level of services needed to keep your clients loyal and coming back. So invest in building your team. INNOVATION – It is important to keep the workplace exciting by adding something new. For example, this could be new equipment, new products or new treatments. It could even be an upgrade or coat of paint.
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Something fresh in your business can give your staff a boost just as much as it can give you customers and your sales a lift. It demonstrates that the business is trying to excel and the enthusiasm that brings to the business will pay dividends in the long term. INSPIRATION – Your staff need to be inspired. This takes time, effort and consistency. The goal is to create a culture that inspires self-motivation and encourages innovation, while at the same time a secure and stable work environment. As I mentioned earlier, to achieve this it is important to know who you are and what you stand for and this attitude must reflect in your daily activities and the way you go about things.
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TEAM BUILDING – Consider a staff weekend away and mix work, planning, fun and downtime into one. This may sound a bit much, however, done correctly it can be very rewarding. As I have already emphasised, it is important that all staff be encouraged to be involved in the decisions that are made for the business. Involving them in the planning of the weekend will mean they are more likely to participate and benefit from the weekend. The benefits can be enormous, simply by the way staff will learn things about each other and seeing each other also as people and not just as coworkers.
Set clear goals for your staff – As with life, it is important to set clear goals and expectations for your staff. If there is no targets to achieve, nothing will be achieved. If you are simply being nice to staff without setting goals and defining the outcomes that are needed to grow your business, you will find that the team spirit will dwindle.
TRAINING – You need to invest in your team on an ongoing basis. Think of ways to develop their skills – take them to seminars, trade shows and courses that they are interested in. Don’t be afraid to challenge them to grow their knowledge. In my experience employees are actually motivated by jobs that challenge their comfort zone and lead them to seek greater knowledge on how to deliver better results and become more competent in what services they are delivering.
By challenging yourself to constantly improve you will lead the way for your staff to follow.
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INDIVIDUALS – While creating a team, you need to remember that all members of your team are individuals and will be motivated for different reasons. The first question to ask each of your staff members is why do they come to work? Their answers may surprise you. What you will discover is an insight into what makes them tick, as well as what inspires them to become a positive contribution to the team.
It is also important to remember that individuals have different training needs, different ways of learning and will be at varying levels of development. Tailor what you do to what the individual needs and you will get better results. Employees need to be able to achieve their personal goals as well as achieve goals for the business. If you can get a good balance of the two working your staff will be performing at their best. SURPRISE YOUR STAFF – Every now and again a really simple thing like providing morning tea or cakes can be a great motivator. If done too often it can lose its value and become an expected entitlement. However, if done with an element of surprise it can significantly alter the mood of the business. At the end of the day it is important to bring out the best in each of your staff members. Your team should be known as being well educated as this can make a significant contribution to their confidence and personal development. Continually expanding their knowledge with benefit them not only as staff members, but also as people – and all that will spill on to benefiting your business. Gay Wardle is greatly respected as a trainer and educator in the aesthetic industry. She owns two multi-award-winning salons in Queensland and travels extensively throughout Australia training salons in IPL technologies and in Advanced Skin Analysis, being the Australian trainer for the renowned Pastiche Method of skin evaluation. Gay is currently pursuing a degree qualification in Dermal Sciences with the Victoria University. She trains others on her highly successful strategies that come from a strong understanding of what drives a salon to succeed and how to be known for exceptional results. Gay Wardle can be contacted on 0418 708 455.
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communication
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Has Social Media come of age? By Gill Fish I’ve literally been glued to CNN, 24/7, as I watch the news unfold of the devastation in Haiti following one of the worst earthquake disasters the world has seen in a century. On January 12, in just 35 seconds, the capital city of Port-au-Prince was virtually flattened. The first report we see is on the news program, it’s called BREAKING NEWS, we hear the cries of people and we see the heavy dust filling the streets. It’s like a nuclear bomb has hit. That TV footage may have been supplied by foreign reporters – CNN was not yet on the ground. Within hours though, CNN starts to report leads from Twitter about what’s happening on the ground, The video-based iReport with user-generated content proves to be a real-time source of information, with locals uploading video reports about the quake. Hours turn to a day or two and we get reports via iReport video of missing people. All this time, Twitter is abuzz with updates, questions and calls for help. Because Twitter is linked to Google, any search you do on Google for Haiti instantly brings up Twitter postings (called Tweets). 㤵 㜵
CNN moves swiftly to set up a page on their website to connect families with loved ones who may be missing. People leave messages on Facebook, they tweet, they video and they text.
LET’S INTRODUCE YOU TO THE MODERNDAY LETTERBOX DROP Imagine getting your message out each day, in the format you wish, saying what you want to an audience that is unlimited in number and interested in what you have to say. Isn’t this a dream come true? Well, it’s a real possibility with media tools, which didn’t exist six years ago. The power of Web and fast Internet connection has given birth to Social Media. And Social Media has given birth to user-generated content. In this instance, that could be YOU.
It’s a powerful moment for all as we see how the wheels of Social Media are turning to help people connect; helping victims and families, providing the world with real-time updates.
The opportunity is equivalent to publishing your own advertisements or even magazine every single day to more people than would buy your magazine at the corner store.
And so I think to myself, Has Social Media finally come of Age? Has it turned from a “social butterfly” to “community support”?
All Aesthetic businesses should consider engaging upon a Social Media campaign – it’s like the modern-day letterbox drop.
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We’ve always known it has the power to engage and connect within communities, but did it have stature and credibility? Now we can definitely say the answer is YES!
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First things first. The kingpin of any Social Media campaign needs to be a good website – one that satisfies in terms of overall brand experience (look, feel, content and functionality). If your website needs a revamp, consider delaying your Social Media campaign until such time as your website delivers an engaging brand experience. Twitter and Facebook drive the audience to your website.
the ability to become an expert by providing useful information, adding further credibility to your brand/business.
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USE FACEBOOK TO
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Then make sure that your site is correctly optimised, with a good Search Engine Optimisation campaign (SEO).
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Let’s call it ‘reverse targeting’ – Tweeting on Twitter allows you to talk directly to clients who have opted in to hear what you have to say. What’s more, those Tweets that are relevant to your business appear in real-time search results on Google. In addition, if your followers like what you have tweeted, they will retweet it to their followers exposing your brand/business to new potential followers in a community. Remember though to respect this amazing tool. Use it well, present your thoughts as a leader in the field you specialise in, tweet about trends, send out interesting statistics. Keep it relevant to the day. Don’t use it only to promote your business in an overt way. Twitter is an excellent tool when used hand-in-hand with Facebook. Use it to drive people to your Facebook page and website. The great thing about Facebook is the ability to target by age, sex and location, ensuring that you get your message out to the right target market. It also invites people to sign up to your page. If they do, they’re interested in what you have to say, and with a clever strategy you can keep them engaged for a long time to come. Regular and relevant posts, updates and videos will keep your brand/business top of mind and give it a life and
List services Engage and communicate with fans and find out what their interests and needs are Announce special packages Drive a loyalty program Announce giveaways and competitions Set up discussions about topics of interest Provide useful links to websites for added value content Get posted to the Home Page of all your fans
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Blogs are another costeffective way of having your own voice on the web. You control the message, what you say, how you say it and how often it is said. Let’s say makeup is your speciality – report on trends, on colours, techniques, camouflage, special occasions, hot products or hot looks. A carefully crafted blog, with links to websites, snippets fed to Twitter and content cut to Facebook can provide you with great cut through to your target audience. It will become like their turn-to manual on everything to do with makeup.
Embark on a Pay Per Click advertising campaign with Google Adwords, to increase the chances of your business appearing in a Googlesponsored search. Once those are up and running, a Social Media communications strategy provides a cost-effective solution for engaging with a focused audience, who voluntarily opt in to ‘follow’ you because they are interested in what you have to say. Social Media provide a meaningful interaction between a brand and influencer and acts as an open space for listening and communicating with like-minded individuals, brands and businesses, resulting in a powerful and focused engagement.
Use video to support all these activities, bringing your information to life. Beauty is about visuals, so use today’s most powerful tool to get your message across. Who would have said 10 years ago that new media would offer such powerful tools to engage with consumers who are interested in what you say? The time is right now to commence your campaigns.
Gill Fish is the Managing Director of the leading Preventative Health & AntiAgeing Communications Agency BRAND NEW SOLUTIONS. For further information regarding Social Media packages contact Gill Fish on 0400 200 441 or 02 8356 9595 or visit the website
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key ingedient
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Magnesium – The Beautiful Mineral In our first issue of APJ we featured an article The Nutritional Benefits of Magnesium for the Skin and Body where research information was presented about this incredible mineral. Further investigation revealed a great deal more valuable information. As magnesium is now gaining a reputation as one of the most versatile and useful ingredients to be used in clinics and spas, we decided to interview Sandy Sanderson, the director of Elektra Magnesium, to share with us some of her incredible knowledge and experience with magnesium chloride salts.
APJ1. Can you give us a little information about your background and how you got involved with manufacturing magnesium products? Sandy: I have a Bachelor of Arts Degree from the University of 㤵 㜵
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NSW with post-graduate studies in Business and Marketing. This is an interesting question because I had built up a local magazine since 1998 and a health-beauty product business was not in my wildest imagination even just two years ago. I stumbled across the miracle of magnesium, an incredibly important mineral electrolyte, during a research project for an article for my magazine to do with fluoride’s inhibition of enzyme activity. The more I read the more it dawned on me that my hypothyroidism, irregular heartbeats and digestive system problems were connected with having grown up in Sydney on fluoridated water. I learnt that fluoride accumulates in the tissues over the years and it binds with heavy metals, so the older
we get the more health issues follow as a result. According to a study by Jennifer Luke, University of Surrey, fluoride ages us prematurely because it primarily targets the pineal gland, interfering with normal melatonin production, which is the hormone in charge of our body clock. What I really wanted to know was how to get the fluoride out of my body. That led me to the magnesium research work of Dr Mildred Selig, and the excellent books written by Drs Carolyn Dean - The Magnesium Miracle, and Dr Mark Sircus – Transdermal Magnesium Therapy. Magnesium is an antagonist to fluoride, as they compete for the same receptor sites in cells. When magnesium is deficient the body will take up more fluoride and heavy metals. When the body has a plentiful supply of magnesium it is buffered. Once magnesium stores are replenished the body purges its toxins, allowing regeneration and natural healing to take place.
After using magnesium chloride that I had purchased online from Europe I couldn’t help but feel how profoundly important magnesium was, and yet how tragic it was that magnesium wasn’t more widely and cheaply available in Australia, considering our soils are among the most magnesium deficient in the world. That was the beginning of my mission to find another source on the planet to do the job. By some quirk of fate – or maybe divine intervention – I found an alternative magnesium chloride salt that is evaporated naturally from sea water from a pristine region of the Tibetan Plateau, 3,200 metres
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above sea level. It’s just like raw sea salt, but with the sodium removed, so you not only get magnesium chloride, but also all the other naturally occurring sea trace minerals – and no industrial pollutants like mercury. Note that mercury is now common in the open ocean waters and that’s why you have to be careful with what kind of fish you eat. We now import these magnesium chloride salts in bulk and have them locally bottled on the Gold Coast. That was how the birth of the company Elektra Magnesium came about.
APJ 2.Why is magnesium so important? Sandy: According to researchers magnesium is the king of the minerals, just like vitamin C is the king of the vitamins. It is involved in over 325 different biochemical processes and that’s why a deficiency can lead to a host of systemic health problems from heart disease, diabetes and cancer, to immune system disorders, mental illness and osteoporosis. Magnesium is a natural anti-inflammatory, reducing pain and swelling. It is also essential in the making of the primary hormone DHEA. The hype is always about not getting enough calcium and so many food products now have calcium added. Calcium is relatively abundant in our food supply and most people are getting enough – especially if they eat dairy foods. Milk for instance has a lot of calcium, but not much magnesium. Calcium deficiency is more the exception rather than the rule. Most of us are actually more magnesium deficient due to our magnesiumdeficient food and water supply. What most people don’t realise is that if you have too much calcium and not enough magnesium to pair with it, the calcium can’t get into the bones. Excess calcium is then deposited in the soft tissue and joints, making us harden and age faster. Yes, calcium is very important not only to the bones, but it also carries electrical current into the cells. On the other handmagnesium’s job is to regulate how much is enough and then cause the cell’s gateway to close so that it’s not overstimulated. If magnesium is low the cell stimulation is not regulated and this can cause nerves to twitch, and uncontrollable spasms or cramp. Magnesium is also a regulator of insulin, it supports digestion and enzyme activity, and it is required in cellular energy production. When you look at all the roles of magnesium you would have to say it is like the conductor of an orchestra, and all the other nutrients are the instruments. Nothing works properly without the direction and regulation of magnesium. You can’t absorb enough iron or zinc without magnesium. It is an important cofactor with calcium and many other nutrients. Life cannot exist without magnesium.
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giving yourself liquid stools. That means the magnesium is being expelled too quickly. Oral magnesium supplements are hard to digest in the stomach, especially if your stomach acid (hydrochloric acid) is insufficient. They are also harder to absorb through the GI tract. In contrast, absorption of magnesium through the skin using magnesium chloride salts is up to 12 times more efficient in uptake than through the gut wall. In bypassing the digestive system you avoid problems with irritated bowel or inefficient digestion. When magnesium is made available to the body transdermally it will absorb what it needs and when saturated will stop absorbing any more at that time.
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In this way you can’t overdose and you don’t have to guess how much is enough, as long as you make plenty of magnesium available on your skin every day (because our body uses magnesium every day). Magnesium needs will vary with individuals, depending on their toxic load and stress levels including stress from all sources, be it emotional or physical, such as in the case of athletes. If you experience a bit of a detox reaction initially, make sure to increase your hydration by drinking three or more litres of filtered water a day. Regular use of the infrared sauna is also great to shed the toxins faster through the skin.
APJ4. What products have you developed and what is unique about them? Sandy: We have bottled the Elektra Magnesium salts in a 500 gram jar and a four-kilo economy bucket, which offers great bulk-buy savings. The flakes can be mixed with water to make a concentrated solution called magnesium oil, or a lighter body spray. You can also make a mouthwash – which by the way helped me avoid calcium buildup on my teeth over the plast year. Even though I love a luxurious bath with the salts every now and again, I can manage a regular foot soak for half an hour before bed much more easily. In a foot soak (with tolerably hot water) the soles of the feet act a bit like a cell membrane: both letting out toxins as well as letting in the magnesium. It’s nice to sit down and relax from the hectic energy of the day and all its activities, getting ready for ‘the sleep zone’! There have been many people over the past year contact me to say thank you and that for the first time in years they had relief from restless legs, aches, cramps and sleepless nights. It is a great emotional reward to get this kind of feedback and it always reinforces that we have done the right thing by making Elektra
APJ3. Which is the best way for the body to absorb magnesium? Sandy: There are many different compound forms of
magnesium and each one is taken up differently. For instance, magnesium oxide is only 4% bioavailable, but it does a good job as a bowel purge. At the other end of the scale is magnesium chloride, which is the most bioavailable and easily taken up by the body. Most people are familiar with Epsom salts, which is magnesium sulphate, but this form of magnesium does not stay long enough in the body for all of the jobs we want magnesium to do.
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Most forms of magnesium are a bowel-irritant, which is why it is difficult to take enough orally to supply your needs without
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injured muscles and ligaments, because the magnesium helps to calm the nerves and relax the spasm. It also speeds up healing.
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The magnesium chloride flakes can be added to pedispas and detox baths. They can also be ground up with mortar and pestle and added to oil as a scrub, or dissolved and added to a body wrap.
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Magnesium is a natural skin softener too. I have had many a comment from people after using the foot soaks for a while that their heels become very soft. A 65-yearold lady told me she didn’t think it was possible for her body to ever produce skin that soft again. She said her heels were like they used to be 30 years ago.
Not only does transdermal magnesium therapy give the skin an anti-ageing nutritional boost, but the whole body is also absorbing magnesium. Magnesium calms the central nervous system quite rapidly and with a foot soak you can feel the relaxation come over you already within the first10 minutes. We all know these days that beauty must be encouraged from within to get the best results on the outside. People crave a calming and relaxing salon-spa experience to escape the stresses of the outside world. It helps them recover and replenish. When the mind and the nerves are calm the furrows and wrinkles also calm and subside.
Magnesium available. The next evolution, which has been a year in development, is the Elektra Magnesium Cream – a blend of natural plant butters infused with magnesium chloride solution. This is actually two products in one: a luxurious hydrating natural moisturiser, as well as a magnesium supplement. The cream is proving to be very popular because of its quality and convenience. I actually use both the cream and the foot soaks, because in my case I need many opportunities to apply magnesium.
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People interestingly have lauded the magnesium cream with various skin conditions, including dermatitis, eczema and psoriasis, as relieving their symptoms over a number of months of regular use. It even alleviates the itch of midge bites. In one trial a lady with psoriasis only put the cream on one arm and one leg to then see results happening all over her body. This is the transdermal effect. So if you have open or very irritated skin you don’t even have to apply the cream on the sore part. You can get results from application anywhere on the body once fully absorbed. Sometimes there is a slight prickly or itchy sensation with certain skin conditions, but this is only temporary and calms after full absorption of the cream.
APJ 5. Describe to us the different ways that a practitioner can use magnesium in their clinic or salon? Sandy: Transdermal Magnesium Therapy is ideal for use in the salon. Physiotherapists also use it to massage sore, tight or
For a massage you can make up a solution of magnesium oil by mixing the flakes with filtered or distilled water. It’s not really oil, but at 30-70% concentration the solution becomes very viscose and feels just like oil. Keep the solution in a plastic or glass bottle (not metal as it will corrode) in a cupboard or a bottle that doesn’t let in light, then apply at the same time you are applying your usual massage oil. If you try to pre-mix them the oil and water will separate, so just have the two bottles handy. All you need to do is adjust the concentration of your solution to different skin sensitivities. The higher the concentration the faster the magnesium is absorbed, however, at higher concentrations it can also get a bit itchy or prickly – because it is an ocean salt. Start with a 50/50 solution and then adjust up or down from there.
APJ 6. Are your products available for professional use only or do you also offer retail stock for sale? Sandy: We are wholesalers, primarily supplying health-food shops, health practitioners, massage and beauty therapists. Our focus at present is to promote and sell at health shows to raise awareness about magnesium. If you live in Queensland, the next show is the Natural Health Expo, Eagle Farm, Brisbane 2930 April. Practitioners and therapists can register online for free entry. www.naturalhealthexpo.com.au We recommend the 4kg Economy Bucket of flakes for salon use, with the 500g jars of flakes and 400g jars of magnesium cream for clients to purchase and take home so they can continue to get a daily magnesium supply. However, once clients know how good it is, they usually return to purchase the 4kg bucket for bulk savings, and to share with family members.
Health and beauty therapists are welcome to call me on (07) 5533 1088 or email: magnesium@elektralife.com With any inquiries.
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APJ 58
浡杮敳極洠慲瑩捬 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㌴㨱〠偍
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婨慶⁁ 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㔸㨵㘠偍
salon business
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How to overcome employee resistance and Increase your Average Service & Retail Sales by Caroline Nelson Your salon can vastly increase the average service or retail sale if you train your team to “Create sales opportunities”. It’s just that easy that I am amazed why more salon owners don’t do this. Maybe the reason is staff resistance. I have found that resistance to change by employees can be the downfall of many businesses because the owner gets overwhelmed with the negativity and in some cases staff’s downright refusal to change things for the better. If this is happening in your business you may need to take a stand here and now if you want your business to grow or even survive. So before I tackle the subject of increasing the average service and retail sales I think I should address the “resistance to change” situation. It goes without saying that without your team behind you 100% you will never develop the business to its true potential. It’s sad, but many businesses with great potential are held back by staff management issues. In fact, the reason that we have so many sole-practitioner salons in Australia is because many owners are just fed up to the teeth with wayward employees. So why do people resist change and what can you do about it?
THE REASONS FOR RESISTANCE TO CHANGE First, the most common reason of change resistance is that we are all creatures of habit. We like doing what’s comfortable. And in the case of employees they often resist or ignore change simply because it requires them to make a little extra effort beyond their normal method of operation. And they hold with that belief – just like a small child often does – that if you refuse to do something long enough the parent or in this case the owner or manager will give up. Sound familiar? 㤵 㜵
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Well you can give up now or decide to overcome this resistance and make the changes that will have your business profits increase and your business become more financially stable. OK, so you have decided you will give it a try. Let me tell you the first thing you must not do, and unfortunately, it is the mistake many salon owners make by saying, “You either start doing what I want around here or you know where the door is” or words to that effect. Now most employees won’t walk because they’re not silly, they need their job, but what they will do is subtly undermine all your good efforts. The end result is that they win, you lose, and you’re back to square one.
Instead, what you do is start loosening up the employee’s attitudes by encouraging them to become open-minded to the possibility there might be a better way. So provide the rationale behind the new concept and share your reasoning with them as to why these changes need to be introduced. Take the time to explain how the changes will increase sales and the benefits you, they, the business and customers (and I will give you some of these explanations later in this article). The more you share with them the more open-minded they will become. At this point, although some employees may be becoming more open-minded, others may be starting to think that these new change are just going to mean more work for them. And no way will they take that situation lying down. So now is the time to explain that you appreciate in the beginning the changes may create a little extra work. But that there will be benefits that will far outweigh the extra initial effort.
NEW STRATEGIES Now comes the part where you have to clearly communicate what the changes are and how they are to be easily and seamlessly implemented. This should be communicated both verbally and in a written memo (also be included in your salon staff policies manual). At the bottom of the written implementation memo you need to have a section where each employee signs that they have read, been trained, understand and are prepared to uphold the new policies. This is your proof that they have read, learnt, understood and are committed to apply these changes. If later down the track you find they are not upholding their part of the bargain then you need to investigate why and counsel them if necessary. But be prepared to let any employee go if they are not prepared to follow your direction. Make sure you tell them that you do not want them to sign unless they fully understand the requirements, and if they are not happy to sign then give them the opportunity to explain their reasons. If they and you cannot come to an agreement then you may have to consider their suitability for your business. Everyone wants to know “What’s in it for me?”, so this is where you sell your new concept to them. You might even like to introduce some incentive for them to apply the new changes. I
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APJ 60
捡牯汩湥猠慲瑩捬 卵湤慹Ⱐㄴ⁍慲捨′〱〠㌺ㄸ㨰㤠偍
suggested to one of my coaching clients she tell her team that if she got everyone’s support and efforts for one month, and if they diligently followed the new methods (and she knew she would get an increase in treatment and retail sales if they did follow through), she would take the whole team out for a dinner at a new, trendy cafe. Her business over this four-week period improved by 18%, which was a $3,939.00 increase so the $204.00 cafe bill was well worth the expense. And the other benefit was that after following through for one month the new methods had taken hold and become the “habit” of doing things at this salon. So the results keep going.
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Whenever you introduce new concepts you must provide ample training. The more training you provide the easier it will be for your team to make a seamless transfer to the new methods. Their confidence will develop and they will grow into more efficient, reliable and productive aestheticians. And be prepared to hold their hands in the early stages, because the more support you offer the more they will come on board with the program. Also, make sure you proceed at a manageable pace. Don’t expect an overnight change otherwise you will overwhelm them and they will switch off. During the transition process make sure you keep their motivation high by congratulating all improvements, no matter how small they may be. A pat on the back goes a long way, so celebrate every success along the way. I hope these suggestions have provided ideas on how to introduce your employees to change and get them on board so your salon can start “increasing average treatment and retail sales”. I also said earlier that I would provide you with explanations why it is important to make the changes and why they will benefit you, the employees, the business, and also the customers.
BENEFIT OF THE CHANGES Well to start with these changes are designed to first and foremost increase treatment and retail sales. So this, of course, is very important to you the salon owner because it enables you to pay your way, keep the doors open and obtain a better bottomline profit. This then is of benefit to both you and the business, and as much as we would like to think that our employees would be happy with this result, the only thing they are concerned with is keeping their job. Therefore one benefit to you, and at this stage only one to them, so you can bet your bottom dollar they will want a better outcome for themselves. This brings us to the “What’s in it for me?” part.
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You must create some additional incentives that will motivate them to want to help you grow more profit into the business, because at the end of the day most employees think you are making a killing on their hard work. The trouble is they do not realise the costs of operating a business. So you may have to rethink your current incentive offerings if you want an extra effort from your team. So does it make sense to give employees an incentive to go the extra mile to put more money in your pocket? It should, because without that incentive you may be disappointed with any initiative to increase average dollar sales per transaction. Let’s now talk about the customer benefits, because this is where you will make sales increases. This entails upselling or add-on
sales, which I have mentioned in the past. But how does selling the customer more during each transaction help them? To answer that I would just like you to consider what happens when you buy a new car. Were you aware that in the new motor vehicle industry they define good customer service as the skill to sell the car that not only meets the customer’s driving requirements (a car that gets them from A to B), but also delivers a great driving experience? Does this sound sensible? But how is this done?
THE NINE KEY STRATEGIES TO INCREASE TREATMENT AND RETAIL SALES 1. Identify specific strategies that you wish your staff to be trained in and implement on a daily basis 2. Present these in writing and ask each staff member to read and sign that they have understood them and are prepared to meet with these requirements 3. Make sure each staff member understands the requirements before signing 4. Incorporate these strategies in your Staff Policies and Procedures Manual 5. Introduce regular, systematic and methodical training to boost confidence 6. Implement training at a realistic pace 7. Encourage and praise their effort and motivate them to continue to grow 8. Benchmark staff performance periodically against this document 9. Reward their achievements
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Let me ask you this. If you were buying a new car do you think you would have a better driving experience in the basic model or would you enjoy more driving in the model that has a few extras. For example, if you have the extra of a premium sound system and you are a music buff this would surely increase you driving experience. Just think every time you get in your beautiful new car and you hear the pure sound of your favourite CD – it would put a smile on your face. Or if you are a safetyconscious driver, particularly if you have precious children you drive around, wouldn’t you want the option of side and curtain airbags that only come as extras. Yes, your driving experience is enhanced because you feel your loved ones are safer. I could go on-and-on, but you get the picture. The extras make the better experience.
ARE YOU OFFERING THE ULTIMATE EXPERIENCE? So where am I going with this analogy and how does it affect our increased sales and our customers’ experience? If you are truthful, how many customers in your business go out your doors each day having only had the basic experience? For example, if they never get upgraded from the basic facial to experience your deluxe facial, will they ever truly get the best experience, or are you happy for them to only have your basic facial experience? I bet not. Then you need to train your team to sell the sizzle of the upgrades just like the car sales manager does. Start enhancing your customers’ experience, because just like the car purchaser who quickly forgets the extra cost of her new sound system, your clients will remember the great treatment they had, not the fact it cost a bit more. The same goes for their homecare retail products, if you sell the extra, say a serum, won’t their skin benefit more than just using the basic cleans, tone and moisturise routine. Food for thought isn’t it? ©Copyright Caroline Nelson 2010
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Caroline Nelson is a beauty industry specific business coach and author of the Ignite Your Beauty Business For $uccess–Salon, Staff Policies Procedures & Systems manual call her on 0410600440. And to learn more about her step-by-step program for salon spa success, and to sign up for her FREE e-Book “3 Top Salon Spa Money Making Secrets”, visit www.nelsonbeautybusinessmanagement.com
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APJ 61
捡牯汩湥猠慲瑩捬 卵湤慹Ⱐㄴ⁍慲捨′〱〠㌺ㄹ㨰ㄠ偍
The Must Attend Business-Building Event of the Year 㤵 㜵
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One of the most important objectives in business and in particular in a service-based business like a salon or spa is to make a profit. Yes, you can make money while making your clients’ world happier. However, in order to keep changing and improving, you need to be financially successful. This is part of the holistic business model and two of Australasia’s most accomplished beauty industry experts, Caroline Nelson and Gay Wardle, can help you achieve just that through a nationwide seminar program – the PROFIT-RICH SALON SPA SEMINAR PROGRAM.
Caroline Nelson is a highly respected presenter, well known for her practical, down-to-earth communication style. She has an exceptional ability to impart her vast knowledge in a professional manner, while keeping it real. Gay Wardle is a multi-award-winning therapist and educator, with over 14 industry-related awards and a passion to help others grow. The sky is the limit for this enthusiastic passionate skincare educator and practitioner. When two such experts get together and create the Profit-Rich Salon Spa Seminar program you just know they are going to deliver the goods. As Andrew Christie from Skinstitut said, “Why walk without a clear business destination when experts as renowned as Caroline Nelson and Gay Wardle can map and guide you along each crucial step towards your success. Supporting all aspects of your b u s i n e s s f ro m re t a i l , treatments to profit creation. The wealth of experience shared by both Caroline and Gay will assist in the growth, development and success of you and your business”. My advice is “Don’t get lost working in your business – work on it to achieve maximum financial and personal rewards!”
fear out of operating promoting and making money in a beauty business. In this seminar they will be sharing tools that you can use immediately to grow your business by working smarter, not harder.
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Another fan of these experts is Mariza Nuttall, the CEO of Good Looking Beauty. Mariza is well known for c o n s t a n t l y searching for the latest technologies in the market. These were her comments: “In this fast-paced industry, salon owners have a constant challenge to stay ahead of the game. It is, however, achievable by constantly empowering yourself with firstrate knowledge, the best technology available and the support and guidance of industry experts. The benefits of attending the Profit-Rich Salon Spa Seminar are immense, because both Gay and Caroline will share cutting-edge ideas, innovations and action plans to increase teamwork, promote effective practices, accelerate productivity and ultimately boost profits. Attending this seminar is an investment that will pay for itself many times over. Can you afford not to attend?”
Caroline and Gay will take the confusion and fear out of operating, promoting and making money in a beauty business. In this seminar they will be sharing tools that you can use immediately to grow your business by working smarter, not harder.
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APAN and many of the industry’s innovative leaders are proud supporters of Caroline and Gay and are behind the Profit-Rich seminars. This speaks volumes of how well respected they are for their expertise. Between them they take the confusion and
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Call Caroline on 0410 600 440 or Gay 0418 708 455, go to www.SalonSpaEvents.com for details and dates when the seminar will be in your capital city
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“The beauty industry is changing dramatically and a painless transition to larger profits is made easy for salons that follow the exciting new proven methods from the Profit-Rich seminar. Get an edge on your competitor and ensure you get to the most important day of the year with the Profit-Rich Program,” is how Scott Michaelson of Indio Cosmeceuticals feels and he is delighted that Caroline and Gay have designed a program to support salons’ and spas’ business development. “Business owners need to make decisions in the best interest of their business, and the more they learn about the essentials of efficient management the quicker and stronger their business will develop,” he concludes..
If you want to get your business and marketing mojo working for you this dynamic duo will inspire, empower, educate and entertain you. They are out-of-the-box thinkers who will knock your socks off with their energetic style. You will go away from this seminar with new ideas, tools and processes to immediately start generating a higher income. Like Mariza said, can you afford not to attend?
STHETI AE C
The Profit-Rich Salon Spa Seminar program has been developed to address the challenges facing business owners in the current uncertain economic times. What worked a couple of years ago is no longer as affective in 2010. If you want to increase cash flow and client growth you need to be proactive in your business. This puts you in the driver’s seat and gives you the power to steer your business into the high-profit realm.
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APJ 62
捡牯汩湥❳摩瑯物慬 卵湤慹Ⱐㄴ⁍慲捨′〱〠㌺㈲㨳ㄠ偍
Do YOU want more Salon or Spa clients…Do YOU want a higher income? 㤵 㜵
Is Your Salon or Spa Driving you Crazy?
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Not Making Enough to Pay the Bills? ㈵
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Then you need to attend the
Profit-rich Salon Spa Seminar Do you want your salon or spa to start generating strong PROFIT GROWTH to reduce staff management STRESS? Want to get your life back and not be chained to your business? You will not only learn the SECRETS of generating more money, but how to keep it. This seminar is a complete guide to SUCCESSFUL MANAGEMENT!
Respected industry experts Caroline Nelson and Gay Wardle will show you: ! 8 Ways to Dramatically Increase PROFITS, ! 5 Ways to improve your Skin Analysis Skills while still keeping your sanity
and sell more RETAIL and SERVICES
! Increase each Customer $pend and build
! DOUBLE CLIENTS AND PROFIT without
! Reduce Staff Conflict and Stress and create
! Learn how to grow overnight SERVICE
your Bank Balance
the team you want and NEED to SUCCEED
spending a cent on expensive advertising
AND PRODUCT SALES with exceptional consultation skills
During the Profit-Rich Salon Spa Seminar both Gay and Caroline will share cutting-edge ideas, innovations and Action Plans to increase teamwork, promote effective practices, accelerate productivity and ultimately boost profits. Attending this seminar is an investment that will pay for itself many times over. Caroline Nelson
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Gay Wardle
Ticket Price: $129 p/person. Each ticket includes a FREE $247 Salon Spa Money Making Kit. Morning, lunch and afternoon tea provided. Starts at 9.30apm until 4.00pm. Dates: Sydney: 1st March & 13th September Brisbane: 22nd March & 20th September Melbourne: 3rd May & 2nd August Perth 23rd August.
Phone Caroline 0410 600 440 or Gay 0418 708 455
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Go on to our www.SalonSpaEvents.com
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Platinum Sponsors ㈵
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灲潦楴楣栠獥浩湡 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㐳㨳㘠偍
anti-ageing
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Change Her Mind… and she can age with Substance and Style! By Susan Sheehan 㤵 㜵
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Reaching mid-life is a time of change, a change that seems to literally happen overnight. One morning she wakes and as she looks in the mirror without any warning whatsoever she sees someone she does not recognise looking back at her. Because time is continual in movement one thing that is absolutely certain is that change is inevitable. People change, fashion changes, trends change and seasons change. And just like the seasons, a woman moving through the stages of menopause must regularly ‘change her clothes’ to cater for the various moods and temperatures that occur from within. It is important
for a woman 40+ to exercise behavioural flexibility and be willing to make the changes necessary in order to embrace the new and exciting things that can evolve through the various stages of this change.
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THINK YOUNG, FEEL YOUNGER AND HAVE LOTS OF YOUTHFUL VITALITY
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Is it possible to age gracefully and keep a youthfulness of energy and a youthful attitude? I believe it is!
APJ 64
獵獡湳牴楣汥 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㔵㨵㔠偍
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Do women really want to hold on to the innocence of youth or do they want to celebrate the wisdom of experience that can bring with it the freedom to just BE? Woman want the ‘vitality of youth’, and the ‘mind-set of age’. To be able to have the freedom to be, do and have whatever they want! And not be bogged down or limited by pain, fear, frustration, wrinkles and an unfit, flabby, saggy body. Too many women become complacent and accepting of the illhealth symptoms and unique challenges that are known only to a woman 40+. They live a life of quiet desperation with a mind full of limiting beliefs and fears. It is important for all women to only accept what is for the good of them and to accept anything less is compromising not only the heart, but an entire life. It saddens me to see all too often women living in this state of mediocrity and pain simply because they are afraid of change. Fear is not reality, it is only a thought in the minds of those who do not realise their full potential and greatness. Fear can be a gift, because with fear a woman is able to grow. And yes, the symptoms of ageing require change if beauty, balance and harmony are to be reached. It is in expanding the boundaries of thinking from the ‘problem’ to the ‘not a problem’ that the possibilities and potential for relief and growth can be realised and obtained – change the mind and the body will follow! When a woman begins her journey through the stages of menopause she can lose her ‘natural flow’ and this interruption must be recognised for what it is, in order that this ‘natural flow’ can be ‘reset’. It is not a disease, an illness or a lifelong sentence – it’s a stage, a phase, a time for personal growth and selfawareness. It is a wondrous journey of joy and celebration, and as she looks in the mirror and sees a face that shows the signs of ageing she has to smile at the reflection looking back at her and love the lines for what they represent – her life up until now! Although a woman 40+ must say goodbye to being ‘young’… thinking young is one of the secrets to staying youthful. The ‘rules’ to success are simple and like any goal in life there is a plan and a system to follow. It takes a little knowledge, a little effort and someone to be accountable to. This is one of the strategies to ultimate success because relieving menopause symptoms is a step-by-step, week-byweek program that requires dedication and discipline, and it starts by breaking through all negative belief barriers.
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The Menopause Relief Advisor Program has a proven delivery system and is a highly effective approach to supporting woman through a time of life that can be for some confusing, painful and debilitating. Recognised by some as a ‘woman’s second blooming’, my ‘rules’ to success at 40+ can help relieve the negative side-effects to ageing to create a new happy and healthy balance. Here are some suggestions: 1. Find amazement with things and bring out the child inside 2. Find passion and excitement and develop interests that give great pleasure and light up the fire inside 3. Cultivate faith, because faith and fear cannot occupy the same space 4. Focus on the effort of ‘doing’ and be around people that believe in you and people who challenge you 5. Develop a sense of humour – do things that make you laugh 6. Have more courage – one courageous act leads to another, it creates a courageous mentality As Stephen Covey once said,“Out of true deep character lies the power of courage, which is the foundation of success”. 7. Build successful relationships “People are like candles, not useful until they are lit. When one discovers their purpose
they are illuminated. Their light shines wherever they go.” Lisa Jimenez
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LOVING HOW YOU AGE
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We know that menopause is a time of change and we know this change requires courage to change. And a woman does have to change how she thinks to develop a positive, empowering, belief system that can enrich her life.
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It is more than relieving menopause symptoms, it is about building a woman’s self-esteem and self-image in preparation for the rest of her life
The Menopause Relief Advisor Program is primarily a coaching program. It is a new concept that uses NLP and other behavioural-changing techniques and it has been created specifically to target the unique challenges of a woman 40+. The coaching component of the program not only removes a woman’s unwanted associations to ageing, it also provides antiageing strategies that when implemented can teach a woman to think young, feel and look younger and have lots of youthful vitality. The program supports a woman experiencing the challenges of change and helps her find the confidence in knowing that she is not alone in her quest for her own freedom, and that her greatest responsibility is to seek excellence for herself and to define what this means specifically for her. . Excellence never occurs by accident. It always comes as the result of quality thinking and specific, purposeful actions. To become a woman of substance and style she must do everything with the single purpose of achieving excellence. She must do it with the total belief and appreciation that excellence counts, that she counts, and that menopause is merely a ‘stepping stone’ to becoming the person she was meant to be. A woman 40+ must find passion in her life, and this passion must come from her heart, without doubt, fear or concern. All actions must come from a subconscious programming of who she is NOW, and she must stop, be still and know that she is ‘allowed’… no, expected, to live a life of total fulfilment and to be free to become the woman she wants to be without question or judgement. To be assertive in her mind and voice so that she can accept only what builds her self-esteem and purpose. She must possess a quiet inner knowledge that she, and who she is and what she stands for, is worthy of all good things… and all I do is help her ‘change her mind and reach there’. Susan Sheehan’s career has spanned 20 years in the health and wellness industry and she is the founder of Healthy Hormones, a motivational speaker, and a Mind and Body Performance Coach. Susan is a registered Personal Trainer and a Lifestyle Coach. She has also studied Pilates for 12 years and is a certified NLP, NRP, CIP and Hypnosis practitioner. Susan combines her knowledge and experience to transform the performance of women 40+. She has spend a considerable time in the USA furthering her studies in coaching and speaking and is currently studying for an Advanced Diploma in Nutrition. Contact Susan on 0410 612 231.
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APJ 65
獵獡湳牴楣汥 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㔵㨵㔠偍
Do you want to grow your business and increase your income simply by referrals?
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The Healthy Hormones AFFILIATE PROGRAM benefits your clients and your business.
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! No joining fee ! Increase your cashflow simply by referring ! Add an additional valuable service to your business ! Creating a healthy women’s network to increase your business opportunities
Receive regular income for referring – it’s that simple! THE AFFILIATE PROGRAM is a commercial one where Affiliates are rewarded financially for every person referred to Healthy Hormones who signs up to the life-changing Menopause Relief Advisor Program or the Inspirational Workshop Retreat. Why not extend your service to offer this valuable program to women over 40+ who could benefit from anti-ageing strategies and improve their quality of life? “I have had the pleasure to work with Sue during the past 12 months and have experienced firsthand her wealth of information. Sue is a very passionate speaker and through her knowledge and personal life experiences knows her material very well. Sue educates and coaches people on a personal and very caring level with her successful “Healthy Hormones” principles as she has experienced what you may be going through. Sue walks her talk and is an inspiration to be around. Her presentations are not to be missed as they are a wealth of information. She gives you the tools that empower you to come away feeling well informed and inspired.” Wayne Jeskie J.P. “Shape Your World”
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Together, everyone achieves more.
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How to join the Affiliate Program? Go directly to www.healthyhormones.com.au, click on “Become an Affiliate” and follow the prompts.
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Additional information is available on the web site or call Susan on 0410 612 231.
桥慬瑨礠桯牭潮敳⁁ 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺ㄴ㨵㜠偍
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Shhhh....
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Quote: "The Bio-Synthesis has enabled us to deliver the more intense results that our clients demand and we have been able to upsell 80% of treatments because of this equipment. The machine was paid for within 3 months". Mary-Anne - Rophie House Day Spa, Rockhampton. Quote: "Our focus is in the deeper action treatments and working at the cellular level to give out clients real results. The Bio-Synthesis certainly gives us the results we demand". Elizabeth - Skin Revision, Perth. Quote: "The success of the Bio-Synthesis - in conjunction with the Novita microdermabrasion - has been a significant factor in our acquisition of a second salon". Heidi - Heidi's Body and Skin Care, Tewantin and Noosa Junction. Ouote: "The results are fantastic... now part of the treatment for 75% of our clients. It is easy to upgrade any treatment and we use the Bio-Synthesis with almost all our other services. Our clients love it and we love it!" Sue Marcon - Frangipani Day Spa, Ballina. Quote: "I personally did a lot of research into LED before deciding to purchase the Bio-Synthesis. We have only had the system 2 months and already it has given my business a fantastic financial boost. We incorporate the LED with any treatment – approx 90% of our clients have the LED as a normal part of their service – it boosts our overall results by 70% and has taken our hourly rate to just under $170!" Shantelle – Timeless and Ageless Anti-Ageing Clinic - Balwyn
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Skin cancer is still noted at epidemic heights in Australia as campaigns to educate consumers of the benefits of sunscreen are still going unheeded by some. Meanwhile, studies have confirmed the importance of vitamin D, which we also get from the sun. We are now told that by overprotecting our body from sunlight we are depriving ourselves of this very important vitamin, which incidentally plays an important role in defending our body against cancer. Now further studies uncover another importance issue – the role of food and fats in supporting our immune system against the development of both systemic and skin cancers. As aesthetic professionals we have a responsibility to examine the skin for any suspect lesions and refer our clients to a medical professional for possible removal of dubious lesions. Furthermore, as education also plays an important role in prevention, it is important that we become familiar with new data that may shed some light and identify broader measures that can also prove beneficial in the fight against skin cancer.
Several studies have indicated that the type of fat makes a difference in terms of the risks of skin cancer. Omega-6 fats such as corn oil and most other common vegetable oil seem to be the most carcinogenic, while Omega-3 fats such as those contained in fish, flax oil and walnuts appear to inhibit the formation of skin cancers.
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This article presents important research findings that address a whole spectrum of issues, from how cancer occurs as well as looks at considerations other than the sun that can contribute to cancer. This information hopefully will help you better understand how skin cancer can be prevented, while ensuring that our body is not deprived of the benefit and value of vitamin D.
THE MECHANISMS OF HOW VITAMIN D WORKS For those who want to understand the reasons why sunlight, and consequently vitamin D, show such strong anti-cancer effects, the following documented information lists some of the mechanisms by which vitamin D works. Doctor Edward Giovannucci, from the results of his research, explains that many cell types contain vitamin D receptors, which when activated by vitamin D induce differentiation, prohibit proliferation, invasiveness, angiogenesis and metastatic potential.1 Vitamin D also promotes a process called apoptosis that fights cancer. So what does all this mean?
HOW VITAMIN D PROMOTES APOPTOSIS
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Apoptosis may be defined as normal, programmed cell death. When a cell has served its purpose and grows old, or becomes unhealthy, it needs to be replaced. Apoptosis is a programmed sequence of events that lead to the old or abnormal cell’s death and elimination. Apoptosis is also known as “cell suicide”. The body is composed of trillions of cells and through apoptosis it replaces multi-billions of cells daily as they become too old, display abnormalities or otherwise have the potential to cause harm. When apoptosis does not take place in a particular area the cells may become “immortal” – they never mature and die off. Instead, they begin to multiply out of control, meaning that they become cancerous. Vitamin D, in sufficient quantities, promotes apoptosis so that the cells may die 2-5 normally.
VITAMIN D PROMOTES DIFFERENTIATION Differentiation is the process by which cells take on the
characteristics of the surrounding tissue. In other words, they become a specific type of tissue, such as breast tissue, heart tissue, bone tissue, etc. Cancer cells do not differentiate. They exhibit out-of-control growth, cell division and multiplication (proliferation) and do not resemble in any way the cells of the surrounding tissue. Vitamin D is very effective in helping cancer cells to differentiate, mature and become like the normal cells of surrounding tissue.6-8
VITAMIN D RETARDS PROLIFERATION Proliferation is the rapid growth and multiplication of cancer cells as described above. If proliferation can be stopped, then cancer itself is stopped. Although Vitamin D does not always stop proliferation, it does retard it, thereby slowing cancerous growth.4,8-12
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APJ 68
獵渠慲瑩捬 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㔵㨰㜠偍
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Sun, Fats & Skin Cancer by Tina Viney
VITAMIN D INHIBITS ANGIOGENESIS
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Angiogenesis is the formation of new blood vessels. It is necessary to bring nutrients to cancer cells in order to keep them alive, growing and multiplying. If angiogenesis in cancer cells can be stopped, then such cells cannot receive their nutrients and will die. Vitamin D acts as an angiogenesis inhibitor – an agent that retards the growth of new, undesirable “feeder” blood vessels, thereby slowing or stopping the growth of cancer. 13-15 Therefore, vitamin D slows invasiveness. Innvasiveness is a tendency of cancers to spread into healthy tissue. Normal cells abide by the rules of definite borders and do not pass into other tissue. Cancer cells obey no such rules and invade healthy tissue. Vitamin D is able to inhibit the invasiveness of cancer cells, which helps to keep them restricted to a smaller area. 12-16
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VITAMIN D INHIBITS METASTASIS
Metastasis means the spreading of cancer cells from the initial
location of disease to another location, usually by way of the blood vessels or lymphatic systems. For instance, breast cancer cells may travel to the bone by way of the blood vessels and thereby create a new tumour in the bones. Vitamin D has been shown to inhibit metastasis of cancer cells, which keeps them localised and renders them far less dangerous. 17-21
THE ROLE OF DIETARY FAT AND SKIN CANCER
When it comes to skin cancer there is an important link in dietary fat that assists in prevention of cancer. Before we address this let us look as some of the definitions of skin cancer and their precursors:
1. Common skin cancer, also known as non-melanoma skin cancer (NMSC), is the most common and least dangerous of all cancers. It is easily removed from the skin. Common skin
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APJ 69
獵渠慲瑩捬 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㔵㨱㔠偍
cancer consists of two forms – basal cell carcinoma and squamous cell carcinoma.
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2. Basal cell carcinoma is a cancer that occurs in the lower layers of the epidermis. It does not spread rapidly and it is not considered dangerous, except in persons whose immune system has been compromised by anti-immune drugs. It is characterised by pale, waxy-grey nodules or distinct, red sacly patches.
3. Squamous cell carcinoma occurs in the upper layers of the epidermis and is characterised by rough, scaly patches. It is less common than basal cell carcinoma, but grows faster and is somewhat more likely to spread.
4. Malignant melanoma is a very dangerous skin cancer that attacks the melanin-producing cells of the skin (melanocytes). This cancer usually appears as a dark-brown irregular-shaped patch. Melanoma is easily treated if detected early, but can become deadly if left to develop, because it spreads (metastasises) so easily to other parts of the body.
5. Actinic Keratosis (AK) is a slightly raised scaly area that forms on the surface of the epidermis. AKs are considered precursors to some skin cancers. Left untreated, some of these AKs will eventually become squamous cell carcinomas.
THE ROLE OF FATS IN CONTRIBUTING OR PREVENTING SKIN CANCER There is now evidence that fats and lipids we ingest play a key role in our susceptibility to skin cancer, but before we address this let’s have a look at the various classifications of fats and oils.
1. Polyunsaturated fatty acids (PUFA) are a class of fats having long carbon chains with many double bonds that are not saturated with hydrogen atoms. These fats are liquid at room temperature and are found primarily in corn, soybean, safflower, nuts and flax and fish oils. They are called essential fatty acids since they form an integral part of every cell membrane, help to insulate nerves, and produce hormones called prostaglandins. However, they are easily oxidised especially in their processed and refined forms. 㤵
2. Omega-6 fatty acids are polyunsaturated fatty acids
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whose carbon chains have their first double valence bonds six carbons from the beginning. These fats are the type usually used in frying and produce chemicals in the body that are inflammatory.
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3. Omega-3 fatty acids are polyunsatured fatty acids
whose carbon chains have their first double valence bonds three carbons from the beginning. Omega-3 fats are considered to
have health benefits, but are very easily oxidised and may be harmful when used in cooking. or when exposed to oxygen. These fats are also considered to be essential fats and are also known as alpha-linolenic acid, EPA and DHA. They produce chemicals that are anti-inflammatory.
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4. Saturated fatty acids are a class of fats whose carbon chains cannot absorb any more hydrogen atoms. These fats are solid at room temperature and come primarily from animal sources. Due to their lack of antioxidants, these fats are easily oxidised and may also be a primary reason for the dramatic increase in skin cancer.
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5. Monounsaturated fatty acids are a class of fats whose carbon chains have one double or triple valance bond per molecule. They are found chiefly in olive oil, almonds, peanuts, avocado and canola. They are much more stable than PUFA or saturated fats and are less likely to oxidise when used to cook or fry.
ALL FATS AREN’T EQUAL Several studies have indicated that the type of fat makes a difference in terms of the risks of skin cancer. Omega-6 fats such as corn oil and most other common vegetable oils seem to be the most carcinogenic, while Omega-3 fats such as those contained in fish, flax oil and walnuts appear to inhibit the formation of skin cancers. 9-11 There is little doubt that as a society we ingest far too much Omega-6 fats in ratio to the Omega-3 fats we consume. 12 The ratio of Omega-3 to Omega-6 should be about 1:2 and no worse than 1:5 to produce beneficial health outcomes. Lamentably, in western societies, the ration is about 1:16,12 and it is probable that those who eat regularly at fast-food restaurants that take in enough Omega-6 fats to produce a ration of around 1:30. The best way to improve the ration is to remove much of the Omega6 “junk” fats from the diet and bring the whole fat content below 21%. Thanks to Dr. Black’s research we know that such a nutritional program works in preventing common skin cancers. However, improving the ratio of Omega-3 to Omega6 is also important. Eating a diet packed with natural colourful fruits and vegetables can accomplish this while at the same time adding important anti-oxidants. The typical poor ratio of Omega-6 to Omega-3 is harmful enough, but it is likely that the source of most Omega-6 fat in the Western diet is more destructive. Lipid peroxidation occurs with the heating and processing of oils. This is a process that produces free radical molecules by the quadrillions. These nasties wreak havoc in our DNA and are the precursors to many cancers. Is it possible that despite the fact that we are educated in sun-protection measures that the causes of skin cancer being on the increase could also have something to do with our diet? Sunlight causes lipid peroxidation in the skin when it comes in contact with PUFA. If PUFA increase in the diet, then of course more oxidative damage from sunlight is expected.
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APJ 70
獵渠慲瑩捬 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㔵㨱㘠偍
MULTILASE® ACUDERM LASER CLINIC
The ultimate in ! Full Body and Facial Photo-Rejuvenation ! Acupuncture and Wellness Therapy ! Cosmetic Surgery Aftercare
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THE TOTAL ANTI-AGEING AND WELLNESS PACKAGE ! Multilase Acuderm Laser System ! Including 3-days Government Accredited Training and Laser Safety Course
Expand Your Clinical Regime with Non-Thermal Therapeutic Laser Call the Australian Institute of Laser Therapy 1300 887 344 for further details Research findings published in the International Journal of Cancer indicated the following regarding people who had previously had at least one squamous cell carcinoma (SCC): those who have the highest intakes of green leafy vegetables have only 45% of the risk of developing another SCC. 15 This same research pointed out that those with the highest incidents of dairy fats had two-and-a-half times the risk of developing another SCC. It is now confirmed that many skin cancers can be prevented by switching to a diet low in fat and high in colourful fruits and vegetables. With such changes one can enjoy the magnificent health benefits of vitamin D through moderate and regular sun exposure.
VITAMIN D WORKS AS AN ANTIOXIDANT AND PRO-OXIDANT TO REDUCE CANCER
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It is important to understand that a healthy diet rich in colourful fruits and vegetables is an important part of a healthful diet that helps to prevent free-radical damage to cells – a precursor to cancer. On the other hand, excessive antioxidants from supplements may actually increase cancer. The body uses free radicals in some cases to help destroy foreign invaders and to kill cancer cells. Thus, pro-oxidant activity is sometimes desirable. If we overwhelm the body with excessive supplemental antioxidiants – not antioxidants from fruits and vegetables – we run the risk of reducing the body’s ability to cope with cancer cells and foreign invaders. Therefore having a balanced ratio of supplementation is important. Vitamin D, however, is unique in that it helps the body kill cancer by enhancing the action of free-radicals against cancer cells while reducing oxidative damage to normal cells.22-23 Thus,
we might say that vitamin D acts as both a selective pro-oxidant and selective antioxidant.
CONCLUSION As evidence indicates there is more to skin cancer prevention that just sunscreen. It would appear that the pendulum is now swinging back to a more balanced lifestyle approach. Taking these measures into consideration, and taking definite steps to reduce risk may allow us to support a greater success rate against skin cancer, and in fact the cancer epidemic as a whole. Reference: Solar Power for Optimal Health by Dr Marc Sorenson 1. Giovanucci. E. The epidermiology of vitam D and coloretal cancer 2. Mathiasen, I. et al. Apoptosis induced by vitamin D compounds in breast cancer. 3. Diaz,G. et al. Apoptosis is induced by the active metabolite of vitamin D, and its prevention and its analogue EB1089 4. Swamy, N et al, Inhibition of proliferation and induction of apoptosis 5. Miller, E. et al, Calcium, vitamin D and apoptosis in the rectal epithelium 8. Tokar E, et al. Chemoprevention of prostate cancer by cholecalciferol (vitamin D) 12. Chen T. et al. The in vitro evaluation of 25-hydroxyvitamin D3 and 20-nor-2alpha, 25-dihydroxyvitamin D2 as therapeutic agents for prostate cancer. 13. Shokravi, M. et al. Vitamin D inhibits angiogenesis in transgenic murine retinoblastomaa. 14. Mantell, D. et al. 2,25-dihydroxyvitamin D3, inhibits angeogenesis in vitro and in vivo circulation 15. Nakagawa. K. et al. 22-Oxa-1 (alpha), 25-dihydroxyvitamin D3, inhibits angiogenesis in lung cancer. 16. Bao, B. et al. alpha), 25-dihydroxyvitamin D3, inhibits prostate cancer cell invasion via modulation of selective proteases. (further reference available on request).
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APJ 71
獵渠慲瑩捬 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㔵㨳〠偍
spa treatments
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L’Aqua Day Spa An Oasis in Paradise by Tina Viney
Exploring spas of distinction is one of my passions and even though I have travelled the world and experienced some incredible treatments I could not go past a product launch at the L’Aqua Day Spa, a lovely, peaceful sanctuary nestled in the heart of the Watermark Hotel & Spa on the Gold Coast. Having been impressed with the presentation, I chose to review the spa and experience some of their treatments as well as interview the staff.
On arrival I was greeted by the Spa Manager, Alison Kent, and while sharing a cup of herb tea with me she discussed both background information as well as operational policies of the L’Aqua Day Spa.
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CHANGES TO OWNERSHIP Privately owned, the spa was originally known as Ocean Dream, however, five years ago it was acquired by the Watermark Hotel as it was experiencing operational difficulties. As a result of this change training standards were improved. The spa adopted the same customer service training and policies as the hotel and could now offer a more integrated service that flowed seamlessly from the hotel’s facilities and operations to the spa, as
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APJ 72
䰧䅱畡灡 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㈶㨲㤠偍
part of the whole guest package experience. With these changes in place L’Aqua Day Spa is achieving greater business growth that has injected new energy into the whole environment.
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As I visit various destinations I have noticed the change of ownership back to the hotel as a regular phenomenon. I have identified that the best standards are always achieved through an integrated approach that allows uniformity of policies to flow throughout the various facilities of a hotel, and this definitely includes spa establishments as well.
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What we can learn from that is that regardless as to how many departments you have in your clinic or salon, staff, whether they are contracted individuals or salaried staff, all should follow the same uniform standards of client greeting and client care. In that way the establishment creates a more welcoming and comfortable environment where the client becomes aware that the same standards will be delivered throughout every cubicle regardless of the service that is provided. This seems to generate greater client trust, and as a result, business growth.
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Spa Manager Alison Kent and Therapist Sylvie Mobbs
TRAINING The area of training has also now been greatly overhauled with the introduction of the leading luxury Spanish spa and skincare brand Germaine de Capuccini. This brand has been used in Europe for 45 years and in recent years their exquisite collection of products and treatments are sold in thousands of spas in more than 80 countries all over the world, and now also in Australia. The brand offers a comprehensive and luxurious range of products and treatments incorporating everything from spa therapy products to a complete anti-ageing range that has recently been launched in Australia known as Timexpert. Timexpert is an exclusive formula that utilises a revolutionary new technology combining two peptides to neutralise microtensions in the skin and fills in expression lines. The range works to improve the skin’s firmness and suppleness and prevents the appearance of new wrinkles. Alison explained to me that the spa offered guests eight different facial treatment options and six body treatments. All staff members undergo a four-day intensive Germaine de Capuccini training class to learn all the treatments, starting with basic treatments and then progressively advancing over a two-week period to incorporate retailing. Additionally, each month there is a two-hour training class conducted to update staff members on ingredients, techniques, retail and up-selling to clients. After six months staff members undergo a performance appraisal. The areas that are reviewed include sales figures, client feedback forms, assessment and comments from a Mystery Shopper who has been serviced by them.
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Staff members are educated on the culture the spa expects them to adopt, which is one that reflects professionalism with a warm and personable approach.
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The spa’s philosophy fosters a diversity of treatment options so the client has variety and can look forward to a new experience should they wish to do so. They believe that Germaine de
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Capuccini has created a series of facial, body and massage therapies that ultimately provide a sense of wellbeing and tranquillity, paving the way to more balanced living. Alison also explained to me that with such great skincare the spa was looking at introducing some facial equipment to further enhance their menu and move towards more advanced antiageing treatments as a option for their clients.
TREATMENTS Variety is definitely what you can expect from L’Aqua Day Spa and although not a large establishment there is a great deal to chose from, including some incredible packages.
Here are some of the body treatments available in the Germaine de Capuccini menu: Detoxifying Mud Cocoon Enjoy a deeply relaxing and healing mudpack for the entire body, blended with Mandarin, Nutmeg, Lime and Italian Lemon to revitalise the body, mind and spirit. The Marine healing mud is a mixture of natural marine sediments, enriched with brown algae, absorbing toxins and replenishing trace elements and minerals. After dry skin brushing the mud is applied and you’re cocooned into luxurious warmth and treated to an indulgent scalp massage with a warm-oil hair treatment. To maximise the detoxifying effects of this treatment a hydrotherapy bath infused with sea salts melts away the last of the tension and a full-body mist of marine seawater hydrates the skin for a refreshing finish.
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APJ 73
䰧䅱畡灡 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㈶㨴㐠偍
Moisturising Body Treatment
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A big “drink of water” for the skin that will aid in increasing moisture levels, reduce discomfort and render the skin silky soft. Exfoliating and moisturising the skin is always important to maintain skin oxygen and reduce dryness and skin ageing, but that importance is escalated when enjoying the beach and especially the lovely Australian sun. This moisturising treatment starts with an aromatic sea exfoliation that removes dead skin cells and enriches the skin with vitamins and minerals. Skin hydrating essences of Geranium, Patchouli and Coriander are then infused into the whole body for 20 minutes before the skin is spritzed with vitamin-enriched moisturising seawater to protect it from further moisture loss.
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Spa Firming Treatment (Highly recommended before and after long flights) This intensive firming treatment combines stimulating ingredients like algae and caffeine with the re-mineralising benefits of seawater. The shaping and detoxifying carried out by these active elements helps to achieve visibly firmer skin as well as encouraging total rest and relaxation.
Stimulating Freshness - Tightening Seaweed Gel Wrap This treatment offers an up-to-date enhanced SPA tightening body treatment, which helps to restore the tone and strength of the skin in case of an age-related slackening of the skin. The procedure starts with the application of a detoxifying tightening gel, which contains hydrating marine collagen to firm the skin. The treatment finishes with a regenerating massage, which
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helps to stimulate circulation and tighten the skin.
Thermal Mud-Marine Bubbles with the Warmth of the Sea A cleansing and purifying mixture of warm ocean mud is applied to two main tension points of the body - the feet and back. This mineral-enriched mud treatment is perfect when combined with a targeted massage or even while having a facial therapy. Encourages the elimination of cellular wastes and helps to reduce body tension.
Ocean Radiance Spa Pearl Therapy - A Total Body Experience This amazing body experience starts with Germaine de Capuccini's refreshing radiance pearl glow all over the body and then combines a luxurious facial treatment of black pearl extract with exquisite white pearl body treatment. The seduction of black pearls on the face together with the power of white pearls on the body is the ultimate in precious gem therapy. Perfect for dry, delicate skin lacking in tone.
To Die For Majestic Golden Body Treatment As you relax on a heated bed your treatment begins with an aromatherapy starting ritual to calm the body and mind. A
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APJ 74
䰧䅱畡灡 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㈷㨰㐠偍
unique golden sea algae known for its anti-ageing properties is then carefully applied to the body. The body is then cocooned for 20minutes, during which time a continuous Thai massage is systematically performed with ancient Thai Pindas. The therapist does not leave your side as you are escorted into a deep state of relaxation. The golden algae is then removed with heated towelling gloves and the final touch is a re-mineralising golden nectar. Enriches the skin to prevent ageing, restores tissue tone, vitality and elasticity.
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Deluxe Grape Anti-oxidant Wrap - The anti-ageing cure in the form of a luxurious wrap This divine wrap works against skin ageing as it is based on the anti-oxidising properties of the grape extract, utilising all the benefits of wine therapy. Active ingredients include Polyphenols from the grape skin, although the entire grape is used. It helps oxygenate cell tissue and improve skin colour and texture. The treatment promotes circulation and overall health and wellbeing. With its high anti-oxidant levels this treatment creates a great anti-oxidant treatment for the body.
MY TREATMENT PROCEDURE My treatment of choice was the Deluxe Grape Anti-oxidant Wrap. I was then introduced to my spa therapist, Sylvie Mobbs, who took me to the change rooms and then directed me to the treatment room, which was a Vichy shower. While lying on the Vichy bed my therapist performed a dry brush massage in the direction of my lymph nodes. She then mixed the Grape Mask with warm water and proceeded to apply the mask on my whole body. I was then wrapped in a plastic sheet and a blanket and allowed to rest for approximately 20 minutes. On her return to the room Sylvie then proceeded with a fairly brisk application of the Vichy shower. She was very skilled in the use of the shower applying it with precise techniques that again were directed towards my lymph nodes. She not only changed the directions of the shower rods, she also used the hand-held hose in brisk, interrupted motions to create further stimulation. The water, incidentally, was relatively hot. I would have to say that this was the best Vichy shower I had ever experienced and I felt it really stimulated my circulation and made a difference to my overall sense of wellbeing. After completion of this treatment, which took approximately one hour and 15 minutes I was taken to a massage room to rest for a few minutes and then Sylvie returned and applied a wonderful moisturiser to my whole body. The whole experience left me totally relaxed and feeling uplifted and energised at the same time. It took 90 minutes in all. The overall interaction with the staff was exactly as the manual indicated – professional, yet warm and personable. My therapist explained everything to me and was committed to my total comfort ensuring that I received the maximum benefit from my treatment. And indeed, the total experience was sheer bliss and one that I would welcome again!
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The Watermark Hotel & Spa offers incredible packages that also include spa treatments. The hotel is modern and totally committed to a pleasant guest experience. Contact details are Ph: 07 5588 8368 or Email: Laqua@watermarkhotelgc.com.au Germaine de Capuccini can be contacted on 1300 432 100
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APJ 75
䰧䅱畡灡 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㈸㨰ㄠ偍
salon business
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How to ensure your clients will continue to return to you by Oscar Yildiz BA, Dip Ed In our last issue of APJ we proudly presented some exciting happenings at The Small Business Champion Awards in Sydney where our Gay Wardle picked up both the Queensland and the National Award for BEST BEAUTY SERVICES for 2009. At table 48 where we were seated we also met another State and National Winner Oscar Yildiz from Educall who picked up the State Award for Educational Services and later that evening the National Award for the same category. We therefore asked Oscar to offer us some business wisdom. In this article Oscar addresses the all-important issue of how to gain your clients’ confidence and respect and keep them coming back.
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“Look, I am very unhappy. I called you on my mobile this morning and you had me on hold for four minutes. You then ignored me, didn’t listen to me and spoke over me. Your tone and attitude were also bad. I arrived at my appointment five minutes early, only to discover that you had not booked me at the time we had agreed, so you had me waiting for a further 25 minutes. Do you call this good service?” The problem here is that in a few weeks or months this customer won’t remember Melissa, but will remember the salon’s name and she will most likely avoid it. But what is even worse is when you realise that there are many clients that may have been unsatisfied with a staff member’s conduct, yet chose to say nothing and never returned. Did you know that statistics confirm that:
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The average business never hears from 96% of its unhappy clients - people vote with their feet and go elsewhere Bad customer service can bring a business to its knees, while good service can increase customer and staff satisfaction, build loyalty, increase the organisation’s image and reputation and increase turnover and goodwill 68% of clients do not return because of an attitude of indifference on the part of the staff member – in this case Melissa Customers who receive poor service tell 7-9 other people about their experience, who in turn tell five others. This amounts to about 45 cases of negative publicity. On the other hand, people less often talk about the good service they have received. It costs six times more to gain a new customer than to look after the ones you currently have. Building a good relationship with your customers is not difficult, but many organisations fail to do so because they don’t know how to build loyalty, or more often, don’t give it the attention it deserves.
It is my experience when working with businesses that it is easy to get to the top, but hard to remain there. So what areas do we need to constantly review? If you wish to attract and maintain clients there are a few key areas that warrant on-going consideration and attention. You may have these in place, but an update could possible improve your chances of retaining customer loyalty and satisfaction:
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APJ 76
佳捡牳牴楣汥 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㐲㨲㌠偍
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The ambience – When a client enters your premises it is important that the environment they enter is welcoming and right – fresh flowers, impeccable cleanliness, music, appropriate magazines; a water fountain or a vase filled with quality sweets or fruit make all the difference between you and your competitor across the street.
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Attitudes – A positive and pleasant attitude is contagious, but it starts as a simple mindset. It involves the way you look at things mentally and then the way you communicate with your customers, colleagues and manager. In business and in life there is no room for negativity. People can change their entire life just by changing their attitude. At all times you need to remain attentive and focused on how you can make a positive impression to your clients and meet their needs and expectations. If you are having a bad day, had a fight with your partner, or you have a headache, this is not your client’s concern. Remember that they have come to you to feel and look better, so it is inappropriate and unprofessional for you load them with your concerns, be they through your moodiness or your topics of conversation.
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Presentation – Research tells us that the way we are dressed, the way you look and present yourself, as well as how you communicate matters more than what you are actually saying. You’re in control of your dress, so look professional – first impressions count and will affect the interaction. The adage that “You never get a second chance to make a first impression” holds true to the issue of both presentation and your initial greeting of someone. People make judgements in the first 20 seconds when speaking to them face-to-face and within five seconds when you are on the phone.
Smile – No doubt you will know that it takes 26 muscles to smile and 62 muscles to frown. This is not only good for you, but also for business. You may think that this is a basic principle, but did you know that 88% of Australians don’t smile? Smiling increases your chances of effective communication by 32% and changes your voice, tone, volume and speed to a warmer, friendlier sound. It also contributes to a healthier lifestyle.
Consistency – The reason why clients go back to that restaurant, hairdresser or beauty therapist is because they know what they are going to get. However, when what they have come to expect doesn’t happen, then alarm bells ring. Research tells us that one of the major reasons why customers defect to another business is because what they have come to expect or receive last time did not eventuate. So be consistent in your standards. Remember also that customers are prepared to pay up to 12% more for services as long as they are greeted, respected, taken seriously, listened to and provided good quality treatment. They are also prepared to pay a little more to ensure punctuality.
Teamwork – In business you cannot always achieve all of the 㤵 㜵
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above on your own. It requires team effort. Teamwork can be defined as people that go out of their way to make each other look good. There is no “I” in the word TEAM (Together Everyone Achieves More). There is a great African proverb that explains this:“If you want to go faster, go alone. If you want to go further, go together.” On the other hand Ralph Ford put it this way, “Success is an inside job”. In other words, a unified approach to the quality of service you provide will underpin your success.
When considering what your clients want, listen also to your staff. Employees know what works and what doesn’t work when it comes to client satisfaction. Therefore investing in your employees and ensuring their development to the standards you want and need should come first, not your customers, because your customers will get better service to the degree that your staff improve. Better staff gives you better ideas and better results. The voyage of discovery is not in seeking new landscapes, but in having fresh eyes. Treat people the way you want to be treated and hire staff who are dynamic, positive, and willing to learn your ways and go that extra mile to exceed your customers’ expectations. Finally, the key to successful business it to constantly improve and evolve. Continue in what you are doing well, but look also at ways of doing everything just that little bit better! Oscar Yildiz holds a Diploma in Education from La Trobe University as well as a Bachelor of Arts majoring in Legal Studies and Economics also from La Trobe. He is the Managing Director of Educall Training Solutions – a Melbourne-based business that was established in 2007. Educall supports managers and professionals to refine their skills and ensure their organisation thrives in a fiercely competitive and turbulent economy. Educall specialises in the training of crucial soft skills that enable rapidly changing businesses to generate measurable, bottom line results. Educall clients have benefited from a range of training Programs including, Leadership, Team Building, Management, Customer Service, Time Management, Assertiveness, Telephone Techniques, Event Management, Presentation/Emcee Training and Occupational Health and Safety. Among its various achievements, Educall also won the 2009 Victorian Small Business Champion Awards for the category of Educational Services as well as the National Award for this category. If you would like Oscar Yildiz to assist you with your business you can contact him at Educall Training Solutions phone 03 8300 8668 Mobile: 0413 850 357 or email: oscar@educall.com.au
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APJ 77
佳捡牳牴楣汥 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㐲㨲㘠偍
SPOTLIGHT ON PRODUCTS
Antioxidant A-C-E Vitamin Serum
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MisMo is an Australian brand known as the specialists of niche quality skincare products, developed to offer the very best results in skin treatments. One example is the MiSMo AC-E Vitamin Serum that fortifies the skin with high levels of essential antioxidants for improved skin texture and tone as well as to support the integrity of collagen. Available to salons and aesthetic medical clinics, the MisMo A-C-E Vitamin Serum has been successfully used as a treatment serum. Great results have also been achieved when just one pump is added to a facial treatment mask for additional vitamin and anti-oxidant benefits. Containing high-quality Ascorbyl Tetraisopalmitate (vitamin C), Retinyl Palmitate vitamin A) and Vitamin E MisMo A-C-E Serum is a powerful antioxidant serum, which works to reverse the appearance of ageing skin as well as protect against further sun damage. Australian made and highly affordable – incredible value at $39.00 for 55mls. Just released is MisMo Boost – an oil-free moisturiser with high percentages of hyaluronic acid. Excellent also for men. When phoning ask us about this product as well. For enquiries phone Irene 0403 834 400 MisMo Body Care.
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Quattro Treatment Table Versatility at its best This treatment table can do it all, no wonder it is in high demand! Suitable for massage and all beauty treatments, this table is foot operated, with a European motor, guaranteed to stand the test of time and comes with a three-year warranty on the motor. The Quattro Treatment Table features removable arms, face hole and a removable face cradle. Wheels on the base make it easy to move around and they can be easily locked into place to create a stable base during treatments. For more information contact Comfortel on (03) 9553 5504 or visit www.comfortel.com.au
A Mask that delivers it all – Purifies, Hydrates and Plumps MisMo, a niche treatment range manufacturer, is committed to using only the highest-quality ingredients within their formulations. One of their most popular products is the PHP TREATMENT MASK, suitable for all skin types, including sensitive, sun-damaged, rosacea and acne. PHP Treatment Mask will purify, hydrate and plump the skin due to its incredible ingredients. Containing Kaolin Clay to draw out impurities, Medical Grade Manuka Honey to heal the skin, MSM for its antioxidant benefits, Hyaluronic Acid to replenish moisture levels and plump the skin, Coloidal Oatmeal to reduce inflammation and almond and jojoba oils to nourish the skin. This mask is so good it can be used under the eyes as well for a firmer, line-minimising effect. You will see great results with this mask. For enquiries phone Irene 0403 834 400 MisMo Body Care.
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APJ 78
獰潴楧桴渠灲潤畣瑳 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㐵㨴㘠偍
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Alpha Lipid Life Line – Colostrum Colostrum is the most powerful, dynamic,anti-ageing, inch loss, muscle-toning, immune boosting, essential vitamin and mineral wellness supplement available on the market today. There are over 1,000 human clinical studies worldwide validating the benefits of colostrum. Colostrum is the first food of life. Its immune and growth factors provide the body with a unique and powerful combination of nutrients for defending the body against disease as well as essential nutrients needed for cell renewal. However, not all colostrum is the same. Colostrum harvested from cows raised in New Zealand is considered superior to any other colostrum in the world because of its purity. New Image International has released three incredible colostrum products renowned worldwide for their premium quality and efficacy – Alpha Lipid Lifeline Colostrum Powder, Cellworx an oral spray, and Colostem capsules produced from organically fed New Zealand cows’ milk. Pleasant tasting and easy to use, they offer incredible wellness and anti-ageing support to all who wish to feel and look younger. There are no contra-indications to the use of colostrum as, fundamentally, it is a food supplement. For further information call Alan or
Rita Bell 07 5573 2845 Riverdowns Holdings Pty Ltd or email: alta10@optusnet.com.au
Multi-Purpose Rejuvenating Gel Best selling product!
MisMo Rejuvenating Gel
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is an ultra-concentrated bio-peptide serum developed to improve skin tone and elasticity at a cellular level. It contains a high percentage of hyaluronic acid for its superhydrating properties, MSM to aid in product penetration and Aloe Vera to soothe the skin of any irritations. MisMo Rejuvenating Gel is an excellent conducting gel for microcurrents or photo-rejuvenation treatments, and when combined with MisMo Moisturiser or Mismo Nourishing Cream it offers longlasting results in skin renewal, enhancing the tone of the skin, while minimising the appearance of lines and wrinkles. MisMo products have been successfully used in Medical Aesthetic Clinics after invasive procedures as well as through skin therapy salons. These quality Australian products rival many products in terms of results, yet are often less than half their cost. MisMo skin treatment products are affordable and effective and suit all skin types and conditions. For
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enquiries phone Irene 0403 834 400 MisMo Body Care.
Wellbox & LPG skin care. Continuing the results at home Wellbox and the LPG Skincare range are designed for personal use between salon visits as part of LPG’s commitment to achieving results for stubborn target cellulite areas and also as part of a general preventative or maintenance program. Specific protocol with your device combined with the best of formulas producing amazing results that are renowned worldwide for collagen and elastin stimulation, firming and toning the skin and treating the varying stages of cellulite so you can indeed expect the unexpected. Contact Aussie Medi Tech Phone: 1 300 25 70 20 Email: info@lpgtherapy.com Website: www.lpgtherapy.com.au
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New ground-breaking Moisturiser from ALPHA-H
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Introducing the new age blocker from Alpha-H: Daily Essential Moisturiser SPF 30+ blocker, wrinkle preventer, collagen saver. Formulated with skin-preserving antioxidants and 5 ground-breaking broad-spectrum sun filters, this light weight, touch-dry, non-whitening moisturiser is suitable for all skin types and makes the Daily Essential Moisturiser SPF 30+ the ultimate three-in-one insurance policy for the skin. Contact Alpha-H on 1800 659 777 or visit www.alpha-h.com
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APJ 79
獰潴楧桴渠灲潤畣瑳 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㐵㨵ㄠ偍
A REVOLUTION IN ANTI-AGEING
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Total Effect Serum Combats the Effects of Age with an Intense Formula! Yaffa Zhav Skincare has developed advanced anti-ageing products using high-quality ingredients and the latest technologies. Total Effect Serum is an intense therapeutic serum with an exclusive formula that targets the effects of time. The serum’s four main ingredients were winners at the 2006 Swiss Technology Awards. They are SYN-AKE, SYN®-COLL, PEPHA®CTIVE and PEPHA®-TIGHT that work together with other ingredients such as Saccharide Isomerate, witch hazel and vitamin E to provide excellent results in increased moisture levels, protection against free radicals and support collagen integrity. This exciting new serum is helping people achieve their goal of younger-looking skin with one simple home-use product. Salons can recommend Total Effect Serum as a support product to the salon’s anti-ageing treatments, such as non-surgical face-lifts and the advanced Zhav 24ct Gold Derma Mask.
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Enhance by Natural Compatibles Wet & Dry Foundation
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Contact Zhav International Ph: 08 8362 0222 email: info@zhav.com.au
Renowned for its flexible coverage, Enhance by Natural Compatibles Wet & Dry Foundation combines the best of science and colour for perfect even coverage on any skin. This fantastic product protects the skin against moisture loss and is enriched with minerals and emollients. It contains the most natural sunblock ingredients available – titanium and zinc oxide. Suitable for all skin types, especially oily to normal skins. Capitalise with NEW stylish Wet & Dry Retail Display Stand with refills available. Salon package price $549.00.
www.naturalcompatibles.com.au or 1800 636 077
Yaffa Zhav Anti-ageing Firming Micro-capsules
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Yaffa Zhav Anti-Ageing Firming Micro-capsules combine Omega 3 essential fatty acids, Chinese Ginseng Root Extract together with vitamins and plant oils to help achieve smoother, radiant skin. Vitamins E and A offer antioxidant properties to protect and treat sun-damaged skin. These vitamins are introduced to the skin through the latest micro-capsule technology, where they are delivered by controlled release upon application. This revolutionary product works effectively on the skin, assisting it to combat the effects of ageing. The process of ageing is inevitable. But now there is a product that supports the integrity of collagen to help you maintain youthful, glowing skin – Yaffa Zhav Anti-ageing Firming Micro-capsules. For more information please contact Zhav International on 08 8362 0222 or info@zhav.com.au www.zhav.com.au
SKEYNDOR SPA SENSES A unique sensation in absolute pleasure and wellness “One of the emerging practices that will have a big impact on our industry is Energy Therapy,” says Luca Mora, CEO of Skeyndor. “It’s a very hot topic that is generating a lot of attention.” The body, mind and spirit connection can be completely customised to the client’s needs for real, exceptional and visible results. “We are very excited about our technoligically advanced and holistically based Spa Senses, as it encompasses the very heart of rejuvenation.” Six new experiences for the entire being that are a seamless fusion of science and tradition. A new ritual for the body, a new sensation for the mind and a new feeling for the spirit. Key to the Spa Senses concept is its blend of the best in developments with rare and ancient wisdoms. Skeyndor’s Spa Senses is a journey of enlivening holistic treatments that draw on the healing properties of the earth, the energies of precious gems, the bounty of plants, blossoms and herbs, the tradition of Ayurveda and the matchless power of aromatic and exotic oils. The new programs are equally unique as each and every individual client. For more on this exciting new treatment modality please call Vogue Image Group on 1 800 554 545 or (03) 9821 0033.
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APJ 80
獰潴楧桴渠灲潤畣瑳 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㐵㨵㔠偍
Beauty Feet™
The ultimate and easiest solution to flawless feet!
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NEW PurePressed Base + Refills Sleek, prestige and luxurious, the PurePressed Base from jane iredale is a guaranteed best-seller! Apart from the need to have a beautiful compact, there were four things in mind for the new compact; sustainability, durability, refills and weight. After experimenting with different materials, jane iredale has converted to anodised aluminium. Anodising has been called the ‘green’ or environmentally friendly finish as the anodising process releases few toxins into the environment, uses almost no heavy metals, and uses chemicals and metals that are recycled easily. Finished products made from anodised aluminium are nontoxic and can be recycled over and over again. The new design also accommodates refills (packaged in clamshells) which are manufactured from 100% recycled “post-consumer” material. The clamshells are bar coded with all product detail printed on the outer surface, further eliminating the need for additional print materials. Contact Margi Fox Distributors on 1300
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Beauty Feet™ has been developed to assist in revealing flawless feet to meet the demands of hectic schedules in today’s society. It is the most convenient and hassle-free way to take your feet back in time – the time when you were a child. Beauty Feet™ is scientifically proven effective, manufactured and tested to the utmost precision to assist in the prevention and treatment of dry calluses caused by excessive day-today friction. Unlike any product on the market it prevents callus build-up without scrubbing, filing, sanding, scrapping or applying heel balms, which may lead to additional calluses after skin regeneration. These socks are filled with liquid solutions for the ultimate beautifying effect. The simple to follow steps will take off chapped layers of unwanted skin in no time! Beauty Feet™ is Australia’s first to prevent and treat calluses, based on the concept of natural skin peeling. The same principle applies in nature with animals and plants when they shed their own skin - the natural way. Ingredients in Beauty Feet™ are organically derived from nature.
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Please quote the promotional code “APJ0168” to redeem your special introductory offer from BeautWise™: Buy 12 get 1 FREE. Buy 24 get 3 FREE (while stocks last). 07 3012 9494 enquiries@beautwise.com.au
850 008 www.janeiredale.com
Introducing jane iredale’s New 2010 Collection Perfectly Nude
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Effortless elegance in shades that flatter every complexion, the new jane iredale Perfect Nude collection is intoxicating, energetic, and full of opportunity for renewal. Because a healthy complexion is the most beautiful cosmetic you can wear, girls-in-the-know won’t be leaving home without Perfectly Nude, the new makeup collection from jane iredale. Composed of flattering colours that know how to multi task, this timely collection will get you ready for a fling with beauty. The collection contains: ! New Lip Fixation™ - For staying-power that shines ! New Perfectly Nude Eye Shadow Kit - Show ! New So-Bronze™ 3 - Ready, set, glow! The much-awaited three-quell to SoBronze™ 1 and 2, this mineral bronzer is a must for sun goddesses and sun shunners alike. There’s no complexion it doesn’t suit! Mix the two colours together or use separately to add an exquisite hint of sun-kissed shimmer to face, st lips, and eyes. Available 1 April 2010.
Contact Margi Fox Distributors on 1300 850 008 www.janeiredale.com
Enhance by Natural Compatibles Applishade Natural Compatibles Applishade shimmering eye shadow blends perfectly to focus attention on your eyes’ natural colour and beauty. Applishades are perfect for when day turns to dusk and are available in a range of 10 shimmering After Dark colours, while your applicator will always be colour ready with refillable caps. Applishades salon package available including a tester, beautiful clear Perspex stand with backing card and 2 of each shades. Retail package price $299.00. Visit www.naturalcompatibles.com.au or phone 1800 636 077
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APJ 81
獰潴楧桴渠灲潤畣瑳 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㐵㨵㠠偍
Fortify the skin’s radiance with queen c
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New Duo Collagen Mask from BeautWise™
Indio’s queen c serum with 20% vitamin C also features the potent Nikol VCIP, a star ingredient from Japan, and stable oil-soluble Vitamin C ester, which protects through its anti-oxidant activity inhibiting lipid peroxidation. Indio’s queen c serum offers outstanding transepidermal absorption, protects against premature ageing and brightens the skin. Available in 30ml. For further information phone: 02 9669 6858 or sales@indioinc.com.au.
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Launching at the Salon Melbourne expo, stand 3314, this soluble crystal gel mask, the Duo Collagen Mask is a newly developed, epoch-making beauty product that supports the skin’s elasticity. Duo Collagen Mask dissolves into lukewarm water (about 40 degrees Celsius) as you rub it into the skin. Different from the traditional woven cloth face masks, this spa-quality face mask provides you with a professional skin care regime as well as a relaxing experience. The smooth and translucent Duo Collagen Mask covers the face neatly, while nourishing and leaving the skin with an exceptional refreshing hit. Key ingredients include marine collagen, hyaluronic acid, aloe extract and vitamin E. As a secondary application, the Duo Collagen Mask can be used as a moisturising gel for the whole body. Just let it dissolve in lukewarm water and rub it into the skin. The soluble nature of the Duo Collagen Mask is an ecofriendly product that is 100% biodegradable. Our products offer residual income for your salon, repeat business and a small outlay for great returns! Please quote the promotional code “APJ168” to redeem your special introductory offer from BeautWise™. Buy 12 get 1 FREE. Buy 24 get 3 FREE (while stocks last). Phone 07 3012 9494 or email: enquiries@beautwise.com.au or visit us on stand 3314.
Enhance by Natural Compatibles Elite Lipstick Stand Intense in colour, texture and formulation, Natural Compatibles Elite Lipstick, the prestige lip colour is formulated with Vitamin E moisturiser, Essential Lavender oil and SPF7+ for sun protection and a creamy, moist look. This luxurious lip colour glides on and stays, leaving lips feeling sensual and hydrated in 7 gorgeous shades. Salon package available including 3 shades of each for retail, 1 of each as a tester, display stand and backing card. Package Price $359.00. Visit www.naturalcompatibles.com.au or phone 1800 636 077 㤵 㜵
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AND THERE WAS LIGHT – Look at what you can do with SORISA PHOTOCARE LED (light emitting diode) therapy is a must for advanced procedures that provides a fast, painless and effective way to rejuvenate the skin. Now the new SORISA PHOTOCARE system is easily integrated into your menu of services to increase treatment results, while also adding to your bottom line. As a way of maintaining healthy, collagen-rich skin, PHOTOCARE has many benefits for the Aesthetician that far outweigh other forms of treatment. Clients will welcome PHOTOCARE’S speedy and long-term results with no downtime, while Aestheticians will welcome its sophistication and time-saving benefits. PHOTOCARE is a freestanding unit incorporating two treatment modalities – skin rejuvenation and teeth whitening, in addition to several modes of operation. Automatic mode where treatment programs are pre-set, semi-automatic mode where unit can be pre-programmed for specific treatments, using a combination of colours for maximum results, and the Free mode, where individual colours, can be selected for particular treatments. Utilising different wavelengths of light, depicted by a complexity of colours, it focuses on and targets a specific problem. These wavelengths of light do not produce any heat and are completely painless, thereby providing a safe non-invasive treatment.
Contact Vogue Image Group on 1800 544 545.
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APJ 82
獰潴楧桴渠灲潤畣瑳 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㐶㨰㈠偍
Sorisa IMPACT
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The alternative to liposuction that works at the speed of sound
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Rebuild the skin with 2B Bio-Peel 2B Bio-Peel is a peel with a difference. Consisting of highly active herbs, it offers a quality 100% natural treatment that activates the skin and delivers noticeable improvement to many skin conditions. 2B Bio-Peel utilised original microdermabrasion product technology. It allows the Beauty Therapist to perform a quick and easy professional treatment in the salon without complex equipment. Unlike other peels, which only work on the surface, 2B Bio-Peel activates the exfoliation from within. The therapist is in full control of the peel and can individualise the peel to her client’s needs. 2B Bio Peel is a beauty treatment with immediate results. It is suitable for all skin conditions from anti-ageing needs to active acne and scarring. The 2B Bio-Beauty skincare range is small, affordable and professional. All training is delivered in your salon. A good supply of promotional products and samples are available.
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The Sorisa IMPACT is the latest technological advancement that has a significant and measureable effect on localised areas of fat, reduction of cellulite and skin flaccidity. SORISA uses the cutting edge ultrasound cavitation technique with electroporation to multiply the effects of the procedure, redefining and sculpting the figure, diminishing cellulite and localised areas of fat. Cavitation is a specific technology that generates deeper and slower penetrating waves that are directed at the fat cell layers of the skin to dissolve these fat cells and significantly reduce the volume of fatty tissue. It is designed to target the thighs, hips, abdomen, distrupting the fat cells without damaging the surrounding tissues. The fat is then eliminated from the body naturally through the lymphatic system. The procedure is based on therapeutic ultrasonic energy (an energy that can result in the destruction of fat cells) to speed up the fat-reduction process and the combined action of electroporation and a highly concentrated active gel that work in synergy to sculpt the body and offer significant cm loss. For more information
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on this latest technology please call Vogue Image Group on 1 800 554 545 or (03) 9821 0033.
Contact Patrician Mangano, Patou Aesthetics Distributions Ph: 074 0578 365 or 0419 665 383 www.patou.com.au Email: patriciamangano@hotmail.com.
Indio’s multi-v serum I n d i o ’s m u l t i - v s e r u m c o n t a i n s encapsulated vitamins A, H, and F to even out skin tone. It also effectively hydrates and revitalises the skin, while reducing the appearance of redness. A serum for all skin types, especially for reactive, sensitive, couperose and rosacea sufferers. Available in professional size as well as for retail sales. Indio Cosmeceuticals are strictly sold to salons and clinics only. Your clients will not be able to purchase these products over the Internet due to the strict Indio policy. This will ensure that your clients will return to you for services and repurchasing. Available in 15ml and 30ml. For further information phone:
02 9669 6858 or sales@indioinc.com.au.
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LENDAN – SPA GREEN TEA MASSAGE OIL & BAMBOO MASSAGE Combining natural ingredients with age-old virtues to reshape and to sculpt the figure, Lendan’s Spa Green Tea Massage Oil offers aestheticians a combination of the wellbeing properties of green tea. The oil is suitable for all types of massage, while the complex of essential oils offers antioxidant, relaxing, stimulant and astringent properties. Essential oils include green tea, lavender, geranium, horse-chestnut, rosemary, yarrow and juniper. Contact LENDAN Australia on 1800 LENDAN (1800 536 326) or visit www.lendan.com.au to find out more.
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APJ 83
獰潴楧桴渠灲潤畣瑳 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㐶㨰㘠偍
AESTHETIC INDUSTRY BULLETIN
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This section will present the latest news, training dates and other Aesthetic Industry information.
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The following announcement was released by the Australasian Academy of Anti-Ageing Medicine in the March 2010
A5M & APAN STRATEGIC ALLIANCE The AustralAsian Academy of Anti-Ageing Medicine is joining forces with the Aesthetics Practitioners Advisory Network Pty Ltd (APAN) to host one of the world’s most renowned aesthetics experts, Manon Pilon. Ms Pilon will visit Australia to present an exclusive Aesthetics & Anti-Ageing Workshop. The Workshop will provide world-class education on the latest aesthetics therapies and AntiAgeing Medicine. APAN CEO Tina Viney said the alliance would allow aestheticians to become an integral part of the AntiAgeing Medicine speciality. “Aestheticians are at the forefront of beauty and with the right Anti-Ageing education they can help their clients achieve true wellness from within,” Ms Viney said. “Industry research indicates that many aesthetic businesses and practitioners are seeking ways to integrate internal wellness to support aesthetic outcomes.” “Manon Pilon is an international expert on integrating aesthetics with Anti-Ageing Medicine and APAN is proud to host her 2010 visit to Australia.” “The Manon Pilon Workshop BUILDING YOUR AESTHETIC ANTI-AGEING CLINIC OR MEDISPA will offer career and business development and a detailed introduction to AntiAgeing Medicine.” 㤵 㜵
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A5M President Dr Michael Zacharia said the alliance with APAN would help advance Anti-Ageing Medicine into the aesthetics and medispa industry. “A5M’s alliance with APAN is key to educating front-line aestheticians and their clients about the importance of internal wellness to your cosmetic ‘beauty’,” Dr Zacharia said. “APAN is one of the most respected organisations for aestheticians in AustralAsia so it makes sense for A5M to partner with it in such a prestigious event.” “A5M believes that aestheticians, naturopaths, dieticians,
doctors, surgeons and other health professionals all play a vital role in the Anti-Ageing Medicine speciality.” “Our aim is for practitioners to form long-lasting partnerships in caring for their patients and clients. Ultimately, this will be beneficial for practitioners and for their patients.”
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The 4th Annual 2010 Conference In Anti-Ageing And Aesthetic Medicine in Melbourne on August 20-22 will focus on “prevention” and the interdependence of aesthetic beauty and internal health. Dr Zacharia said the Conference would demonstrate how to integrate internal medicine into aesthetics practices and showcase the latest trends in aesthetics. One of the Keynote international speakers at the 2010 A5M Conference will be Manon Pilon (hosted by APAN). She is a world-renowned skincare and medispa expert and author of AntiAging: The Cure.
KEY AESTHETIC TOPICS
! ! ! ! ! ! ! ! ! !
Latest trends in Aesthetics, including non-surgical, surgical & medispa technologies. Hormones in Advanced Skin Care Nutrition & Supplementation in Aesthetics Collagen Induction Advanced Facial Sculpting & Contouring With Botulinum Toxin A & Facial Fillers Body Contouring Techniques Workshop Training: Botulinum Toxin A Injections & The Cosmetic Use Of Botulinum Toxin A Aesthetic Laser & Light Treatments Sclerotherapy Chemical Peeling Agents
For more information visit www.a5m.net
Upgrade your skills and qualifications in laser and IPL
TRAINING DATES Laser Science and Safe Use of Laser and Intense Pulsed Light (21711VIC): March 30 April 13 May 4 June 23 Graduate Certificate in Clinical Laser Therapy and Intense Pulsed Light for Dermatology and Scar Repair (21712VIC)
March 30, 31 and 1 April June 23, 24 and 25
For further details or to register phone 1300 887 344 email: info@ailt.com.au www.ailt.com.au
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APJ 84
慥獴桥瑩挠䥮摵獴特⁂畬汥瑩 卵湤慹Ⱐㄴ⁍慲捨′〱〠㈺㌴㨲㈠偍
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Look after your health simply by drinking the correct amount of room temperature water at the right time.
Near new IPL and RF device for sale due to the clinic moving away from this market.
A growing need in Australia for weight-loss support and wellness More and more salons are introducing wellness and weight loss programs for the benefit of their clients as a result of new research that confirms that Australians are on the top of the list globally for obesity. In April 2008 the Rudd Government created the Preventative Health Taskforce to look at ways to help Australians improve their health. The key areas the taskforce is focusing on are tobacco use and harmful levels of alcohol consumption. However, obesity is on top of the list. “These priority concerns cost our economy over $31 billion every year in areas such as the health system, crime and lost productivity in the workplace,” says Nicola Roxon, Minister for Health and Ageing. In September 2009 the taskforce released its National Preventative Health Strategy, a master plan to improve the nation’s health. A National Preventative Health Agency is now being established to oversee these measures aimed at improving Australia’s health. For taskforce information and a pdf copy of the strategy go to www. preventativehealth.org.au. The Taskforce provides evidence-based advice to governments and health providers on preventative health programs and strategies,
Pioneer of Retin-A, Kligman, passes at 93 It is sad to hear that a champion of the aesthetic industry has gone. Retin-A pioneer Albert Kligman, PhD, MD, passed away on Feb. 9, 2010, at 93. Dr Kligman was among the first dermatologists to address the cosmetic industry at both national and local chapter meetings. Dr Kligman received many honours in his life for his work, including in 1987 receiving the Society of Cosmetic Chemists' highest honour, the Maison G. de Navarre Medal Award.
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at Doctor's clinic
Two glasses of water after waking up helps activate internal organs One glass of water 30 minutes before meal helps digestion One glass of water before taking a bath helps lower blood pressure One glass of water before sleep helps avoid strokes or heart attack.
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Correct timing to take water will maximise its effectiveness to the human body. Here is what the experts recommend:
IPL/RF Equipment
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The Australian designed Med Apolo has three heads, one having RF & IPL for light hair removal. The device has only used 4000 shots. Each head has the capable for 60,000 shots. This unit is one of Med Apolo’s best IPL machines and is considered one of the best units of its kind in the world, with cutting edge technology and design. Apolo HS350E IPL is a high quality machine, weighs 58 kg with a spectrum range 420 - 1200 N.M., energy 10-50j/cm. Spot sizes 12x25mm , 12x35 ,15x45mm. True colour touch LCD screen.
The unit was purchased in November 2008 for $44,000 and is going for $32,500. Filters and basic training provided. This device is excellent for permanent hair reduction, acne, telangiectasia, wrinkles, pigmentation and more.
Also for sale is a muscle Faradic electrotherapy equipment. Less than 12 months old. It is easy to use and very effective for muscle toning,fat burning, cellulite and lymphatic drainage treatments . It has 6 pre-programmed settings with 9 pairs and one large abdominal pad. New price was $9,000, selling for $5,500.
For more details contact Dr Chris on 02 9552 2777. focusing on the burden of chronic disease currently caused by obesity, tobacco and the excessive consumption of alcohol. The Taskforce reports directly to the Minister for Health and Ageing.
Kligman received his doctorate in botany in 1942, then his doctorate of medicine in 1947 and completed his residency training in 1961, all at the University of Pennsylvania, where he served as a resident physician, research dermatologist and professor. Kligman perhaps is best known for his work with vitamin A. He thought it would benefit acne and contacted representatives of Johnson & Johnson to see if they wanted to make "the stuff." They did, and Retinoic Acid was manufactured under the trade name Retin-A after approval by the US Food and Drug administration in 1971. He was also known for popularising the term "cosmeceutical" in the early 1980s. Kligman's publications number more than 1,500 on subjects such as acne, rosacea, eczema, contact dermatitis and skin ageing. Kligman has published with numerous co-authors over the years, many of which were his students.
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APJ 85
慥獴桥瑩挠䥮摵獴特⁂畬汥瑩 卵湤慹Ⱐㄴ⁍慲捨′〱〠㈺㌴㨴㈠偍
Licensing and Regulation for the Beauty Industry
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ANTI-AGEING LEADERSHIP BOOTCAMP
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This matter will be discussed at a conference for educators and RTOs at our conference in Melbourne during July. 1to1 is a privately owned Registered Training Organisation, promoting a system of Workplace training, whereby suitably qualified Beauty and Hair practitioners have a facility to train their own staff, or fee for service trainees. With more than 40 years’ experience within industry and training, we also specialise in the development of training and assessment tools for use by other RTOs.
SKIN CANCER UPDATE In spite of continued warnings skin cancer in Australia is constantly on the rise, with new figures released indicating 430,000 have been treated for skin cancer during the last 12 months with 1700 deaths. It seems Australia still has one of the highest rates of skin cancer in the world. Each year more than 1700 Australians die from this almost entirely preventable disease. We need sun in order to stimulate adequate amounts of vitamin D and so achieving the right balance is critical to good health. Cancer Council Australia has developed a range of high-quality, affordable, sun-protection products to reduce the harmful effects of the sun and the risk of skin cancer. The range includes sunglasses, UV protective clothing, sunscreens, hats, beach shelters, swim goggles and cosmetics with sun protection. Furthermore, the Skin Cancer Council provides guidance on how much sun you need and how to protect yourself from getting too much sun exposure.
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All royalties received from the sale of Cancer Council Australia sun protection products are distributed to State and territory cancer councils to fund research, patient support services and education.
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“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.” Sun Tzu – The Art of War
We are excited about inviting you to join us at the one-of-a-kind, never seen before event designed just for you – the busy professional.
Why you should attend The Anti-ageing Leadership Bootcamp is aimed at individuals who want to make the most of themselves and their life. It is important to identify WHO you are and not only where you are. And remember that it is what happens within you that creates the health, success and lifestyle you have. This Workshop is specifically designed to help you gain insight into Your Vision and Your Values. See where you want to go and know that you are going there with passion, purpose and prosperity. Start the year with excitement and with absolute clarity. Know what it is that you want to achieve in 2010 that can take you in the direction to where you truly want to be. Attend the ANTI-AGEING LEADERSHIP BOOTCAMP and make 2010 your BEST YEAR EVER!
Release, Relax, Refresh, Renew, Recharge and RECONNECT This event will be conducted over two days with accommodation included at the Royal Pines Resort on the Gold Coast www.royalpinesresort.com.au Join with a friend and qualify for a 10% discount.
For further details and to register go to http://anti-ageingleadersip.eventbrite.com or email the Event Co-ordinator Rochelle Cook at rochelle@thebutterflyhouseproject.com Proudly Sponsored by APAN
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If you would like to stock some of these products in your salon contact 1300 363 433 and request further information on the SunSmart sun protection products and request the stockist price.
A dynamic, two-day, action-packed workshop to help you strengthen and invigorate your body and clarify your goals and vision for your eternal youth and prosperity, designed specifically for those reaching 40 +.
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It is time our qualified practitioners were recognised and registered for their own protection, as well as for public safety. Salons, training organisations and individuals follow the rules and requirements for the industry. Then why aren’t governing bodies prepared to protect their interests? It’s time to petition our parliaments and at least start the journey. You are invited to join our collection of signatures to a Petition to the Parliaments by phoning 03 9886 7979 to add your name to the list.
Important dates to put In your diary 15-16 April 2010
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Did you know that anyone may call themselves a beauty therapist regardless of the discrepancy in training and vocational experience! Why isn’t the industry regulated? Why should one practitioner who has spent a lifetime studying be considered equal to another who has never opened a textbook?
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APJ 86
慥獴桥瑩挠䥮摵獴特⁂畬汥瑩 卵湤慹Ⱐㄴ⁍慲捨′〱〠㈺㌴㨵㌠偍
Advanced Training in Paramedical Aesthetics
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As new aesthetic technologies are constantly entering the market training and qualifications also need to be stepped up. In the last five years we have seen aesthetic treatments become a major part of everyday life and the level of treatment results and expectations now far surpass the basic treatments we once associated with the beauty industry.
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While there is a large range of cosmetic services and career paths available, the starting point for providers of cosmetic treatments is with a Certificate 3 or 4 in Beauty Therapy. However, as more and more advances in technologies and techniques are being made, it is now a reality that the level of training and support needs to go way beyond the traditional standards of training. What separates the basic beauty therapist from the Advanced Paramedical Aesthetician in most cases is the individual’s willingness to adopt the newer technologies and their ability to access quality, up-to-date training, qualifications and support. AKISS was established as a training establishment to lead the way in the provision of Beauty Therapy training to areas far beyond basic cosmetic treatments. While AKISS offers both Certificate 3 & 4 in Beauty Therapy, it also offers a large range of professional upgrade courses. These enable existing beauty therapists or skincare professionals to gain the skills that will allow them to undertake advanced treatments that will confidently take them into the future. AKISS takes great pride in ensuring that it keeps up with the latest techniques and treatment modalities, and courses are presented and supported by some of the pioneers in each of the respective areas. The high standards of education, delivery methodology, coupled with industry standard practical facilities and friendly staff, are just a few reasons why AKISS is graining recognition and the respect of the industry.
COURSES AVAILABLE INCLUDE:
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Certificate 3 in Beauty Services WRB30104 Certificate 4 in Beauty Therapy WRB40105 ITEC Diploma in Laser and Intense Pulsed Light Treatments ITEC Diploma in Microdermabrasion Treatments
PARAMEDICAL AESTHETICIAN COURSES INCLUDES ADVANCED TRAINING IN:
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IPL (Intense Pulsed Light) Monopolar RF (Thermage) RF and/or Laser Fractional Treatments Photodynamic Therapy (PDT) Bi Polar RF Skin Tightening Uni Polar RF Cellulite Technology LLLT (Low Level LED Therapy) Needling AKISS is currently holding courses to provide therapists with the correct techniques and methods for Advanced Waxing, IPL, Microdermabrasion, Laser and Laser Safety. These courses teach therapists the necessary advanced skills to work at an advanced, confident and safe manner in each field, enabling them to stay on top of the beauty industry and treat their clients capably with knowledge and safety.
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For further information Phone: 07 3368 2065 Fax: 07 3368 2069 Email: nicole@akiss.com.au www.akiss.com.au
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APJ 87
䅋䥓 卵湤慹Ⱐㄴ⁍慲捨′〱〠㈺㌸㨴〠偍
technology
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Radio Frequency (RF) offering new hope for skin tightening by Trevor Neale The realm of the Paramedical Aesthetician has been advanced by the evolution of technologies and treatments that are safer and easier to use and the level of training that is now available to support these advances.
the root of the hair through thermal (heat) destruction. While this style of treatment is still the only method of removing blonde or grey hair it has been replaced by IPL and laser over the past decade.
This evolution enables groups with lower-level qualifications and experience to carry out treatments that once were the domain of medically trained professionals.
With hair removal becoming another strong focus for technology, some manufacturers saw an opportunity to promote RF in conjunction with IPL for the treatment of removal of hair of all colours. Meanwhile, the methods of RF energy delivery where the tips are being placed on either side of the hair rather than directly at the root has proven that these technologies are not providing any better results for light-coloured hair removal than the IPL or laser by themselves.
Most in the beauty industry are approached to consider new technologies and treatments almost on a daily basis, with claims of the latest-generation equipment that offer miracle results. Some of these you will not hesitate at throwing in the bin, while others will get your attention given the promises they offer of high income and clients fighting to get a treatment from you. The unfortunate reality is that we can often end up with rooms full of technology that neither provided a strong income, nor were part of any existing market plan for your clinic or salon. And still worse, they may in fact be ineffective. Today, we see that technologies like IPL, laser and treatments like the herbal peel “Green Peel” have become almost mandatory considerations when setting up a venue to carry out high-level beauty treatments. These items all generate incomes and provide results that today’s Paramedical Aesthetician should be working with, or at least towards. Meanwhile, technologically speaking what other options are now also available to us?
RADIO FREQUENCY 㤵 㜵
One of the latest technologies on the market in the Aesthetic field that has stayed the test of time and is becoming accepted by the public is Radio Frequency (RF). In the past, as far back as the late 1800s, RF has been used in medicine for the heating and resultant coagulation of blood vessels, and today, diathermy is a tool that is commonly used in surgery.
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In the aesthetic field RF was used in electrolysis where a fine tip was inserted into a hair shaft and energy was applied to destroy
However, in 2002 after many years of research and trials Thermage Inc released a technology and treatment protocols that used RF to create deep dermal heating and cause the body to react. Studies found that the heat trauma causes two things to occur: ! The collagen within the tissue affected would shrink (denature), which was more of a short-term effect ! The body would respond to the trauma through a woundhealing response. Wound healing has typically three phases. First the Inflammatory phase where the client will see a short-term reduction of fine lines, due to the associated inflammation and swelling. This is then followed by the Proliferative phase where from two to five days after the injury fibroblasts move into the injured area and start to produce collagen, with collagen production peaking at approximately three weeks after the injury. This is then followed by the Remodelling phase where the new collagen forms within the injured site. The remodelling phase can take from three weeks to 12 months to complete and the end results are dependent on the individual’s ability to produce collagen (i.e. heal). The resulting neo-collagenesis (new collagen production) over time provided tissue tightening to reduce the appearance of fine lines, wrinkles and scars. On the body it will provide improvement from contouring to lifting tissue including the reduction in the volume of jowls, reducing the circumference of the thighs and waist as well as generally
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APJ 88
瑲敶潲牴楣汥 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㔶㨳㐠偍
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increasing dermal density. Since the launch of RF technology in Australia in 2005 we have observed their performance with the conclusion that the heat generated by RF is definitely capable of creating new collagen production. However, it should be noted that the results have varied from individual to individual and can take many months to become fully apparent. While subtle, significant improvements have been experienced with RF, the delay and the unpredictable results often created dissatisfaction, resulting in unhappy clients, who did not see the expected instant “wow factor” that would be seen when treating pigmented lesions with IPL or having a “Green Peel”.
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PROVIDING A BETTER SOLUTION The lessons we have learnt from this is that apart from ensuring proper patient education in regard to these treatments, we should also consider offering a combination of treatments that we can carry out over the period of their course of RF treatments. These treatments can provide the “wow” factor I spoke of earlier, while the new collagen production is occurring. This is an excellent solution as a treatment plan that incorporates several modalities provides not only progressive results, but furthermore the combined treatment protocols most certainly will provide a guaranteed greater end result. While there are some exceptions to the rule, both IPL, laser and RF are technologies that deliver heat to some specific part of the skin, causing a therapeutic effect with the aim to generate an aesthetic outcome. This therapeutic effect can range from simple tissue warming, which can be used to increase blood flow, through to heating it up so much that it goes up in a puff of smoke. IPL and laser, however, are relatively superficial treatment technologies when compared to RF. IPL and laser are also dependent on the colour of the skin and target, whereas RF is colour blind. In the Mono-polar RF configuration as provided by Thermage Inc or Uni-polar RF configuration as provided by Alma Lasers, the therapeutic RF energy is capable of reaching well into the sub-cutaneous tissue, and as a result have a much more significant tightening and contouring effect. To this end IPL, laser systems and Bi-polar RF technologies only provide superficial skin tightening. Many IPL users would have experienced a client that has had a side effect of improved skin texture after a series of hair-removal treatments on the face. While RF technology is still evolving in the aesthetic market, the delay and unpredictable nature of the treatment outcomes it provides have resulted in a slower growth of this technology than it deserves. A lot of this is due to poor patient/client education, in many cases due to high expectations as represented by the technology sales staff.
NEW GENERATION DEVICES 㤵 㜵
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More recently both Alma Lasers and Syneron have released fractional RF systems that are showing comparable “wow factor” results that we have seen with CO2, Er:YAG and other fractional resurfacing technologies. The Alma Lasers Pixel RF system works by creating a plasma, which is basically an arc to the tissue. These arcs cause micro-perforations that penetrate 100-150 microns deep. However, when compared to laserbased fractional resurfacing systems the Pixel RF appears to provide greater tissue tightening due to the deeper thermal damage associated with RF as discussed earlier.
From our experience we have placed the Pixel RF as a fractional technology that is more effective than non-invasive and Er:YAG fractional systems. It must, however, be noted that it is not as effective or traumatic as CO2 fractional resurfacing. While this is the case, the fractional RF systems do not carry the restrictions of use as placed on the use of laser in some States. Furthermore, when coupled with conventional RF treatments for skin tightening and body contouring as a combination treatment, these systems provide a very strong addition and growth-income stream to any paramedical clinic by elevating the level of treatments that can be carried out in this aesthetic segment. RF is a technology on the rise in skin tightening, body contouring and fractional resurfacing and will end up being a standard tool in many advanced clinics. It is, however, important that you do your research before purchasing such devices and to ensure that within your Informed Consent Form you make your clients fully aware of all the facts, including the realistic expectations that can be expected from their treatment. Trevor Neale has over 17 years in the Medical Laser Industry as a clinical and technical trainer as well as a technical support engineer. Trevor has amassed an enormous range of experience in the field of Lasers and Pulsed Light as well as Radio Frequency devices in the Aesthetic industry, both in Australia and New Zealand. So much so that he lectured on the clinical application and physics of all of these systems at a well known University in Victoria. Trevor’s solid understanding of the devices at the treatment and clinical level as well as the technical and fault diagnosis level ensures that all aspects are considered when reviewing the correct and safe use of these technologies. Trevor’s qualifications include Engineering (Electronics), Graduate Diploma in Business as well as being a certified clinical trainer for Thermage Radio Frequency devices and Alma Lasers. Contact 1300 858 711.
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APJ 89
瑲敶潲牴楣汥 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㔶㨳㘠偍
BUSINESS NEWS IN BRIEF
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STRESS AND EXHAUSTION
Productivity’s Sake If you believe you have too much work to take regular breaks or to take your annual leave, think again. According to the Federal Government’s No Leave – No Life campaign, Australian employees have built up a staggering 123 million days in accrued annual leave. Government research suggests this stockpile of leave affects the health of employees who choose to stay at work rather than taking a well-earned break. “Achieving that work/life balance comes with improved physical and mental wellbeing. No-one likes feeling run-down and tired, so make sure you set aside time to recharge,” the report states.
IS YOUR PRODUCT RIGHT FOR YOUR TARGET AUDIENCE? Ensuring a product is right for its target audience is vital if it is to succeed in a crowded marketplace. Alice Pegg, head of food innovation at Leatherhead Food Research, looks at recent reports on products for children and anti-ageing that may shed light on what’s required.
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To be successful at targeted innovation, you need to know your target! The target market may be quite broad, for example ‘value’ products for anyone looking for the best value and often the cheapest price. Or they can be for specific age groups (ie children, teenagers, adults), or even more specifically for a market with special nutritional needs (eg pregnant women or athletes).
Working long hours, rushing about, having to rise at a certain time every day and stressing over work depletes our energy and immune system and makes us more prone to illness, says psychologist Ana Della Roscca. “Stress and exhaustion also mean we have a short fuse where we can take out our frustration on the people around us,” she says. “We are no use to anyone if we fall sick; and we’re not nice to be around when we’re stressed. The world will keep spinning if we step away and take time out. When you take a holiday you are more energised, more motivated about your job, life, and feel refreshed and stimulated.” It is also important that you pace your work in such a way that it allows you to have the necessary quick breaks to ensure productivity. We are, after all, in the beauty and wellness industry and we need to live what we advocate for others.
Adults are more concerned with the health aspects of the product, the research found. With the well-publicised concerns over childhood obesity, fat, sugar and calorie reduction are important to adults and particularly to women, as is the removal of artificial additives, while they look for vitamin-rich antioxidant products for both topical application and for internal consumption. There is also reported a growing trend and interest in professional dietary advice and nutritional supplementation.
The ageing population don’t consider themselves as old, so why would they buy products obviously targeting the elderly?
Understanding consumer expectations and preference is an important part of successful product development and marketing. Sensory evaluation is used to provide the product developer with an objective assessment of the sensory characteristics that attracts clients, and using a tool such as preference mapping, this can be combined with consumer assessment to determine the specific characteristics of products that drive consumer preferences.
It’s essential that the needs and desires of the target consumer group are understood, and then to develop a successful product, the marketing, technical and regulatory challenges need to be understood and overcome.
Likewise in cosmetics, consumers are seeking products that are not only good for them, but also pleasurable to use. Packaging, quality finish and natural, gentle aromas help products sell better as they contribute to the products’ wholesomeness.
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APJ 90
扵獩湥獳渠扲楥 卵湤慹Ⱐㄴ⁍慲捨′〱〠㌺ㄳ㨵㠠偍
Industrial Arrangements - Fair Work Information Statement
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As of the 1st January 2010 if you have staff you are required by the Government to hand out a copy of the FAIR WORK INFORMATION STATEMENT to each employee. This statement informs them of their rights and obligation as now introduced by the Rudd Government and required by the new Fairwork Policies on wages. The quickest way to access this document is go to www.fairwork.gov.au and download the pdf file on the front page. You will need to print and give a copy to each employee and of course you should become familiar with the content as you will need to comply with its requirements. Keep a copy on file for future staff as well. If your require further information you can phone Fair Work on 13 13 94.
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Recruiting new staff Getting the right staff is key to the success of every business, this is why the Australian Government has some excellent tools to help you get this right. It pays to review the documentation on their website as this can assist you in setting up a structure that will help identify what you are looking for and develop the staff member so that they perfectly meet your needs. Here are some government recommendations: If you need to employ someone, consider what you want the employee to do and what skills you require. Also consider the employment conditions, level of pay and other costs of employment, which may include training needs. Prepare a job description that defines the responsibilities and functions of the job. This will help you identify the knowledge, experience and skills required for the job. When you advertise a job remember that, by law, you must not use discriminatory language that may exclude potential employees on the basis of race, age, sex, marital status, family status or responsibility, pregnancy, religious and political beliefs, disability, gender history or sexual orientation. Your recruitment process will run more smoothly if you know how to: ! advertise ! interview ! select the right applicant ! draw up and document as a formal offer of employment. What to do: Visit the Australian Job Search website for employer services and recruitment opportunities. ! Phone the Employer Hotline on 13 17 15 for further information about the benefits of Australian Job Search and Job Network. ! Let Provider Search help you get the right person for the job. They may also be able to assist with wage subsidies, training or other support. ! Use the Recruiting, managing and developing your staff quiz to assess your recruiting skills. ! Use the Employer obligations checklist to help meet your tax and superannuation obligations when employing staff. ! Use the Staff Planning Estimators to gauge the cost of staff in your business. ! Find out about employing staff who work from home or with varying hours on the Telework Australia website. ! See how to recruit and employ staff in your State or Territory.
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To find all this information visit www.business.gov.au and click on the left hand menu under “employing people”. There are several templates and documents there that can be of value.
TAKE AIM FOR 2010 Minister’s Awards for Excellence Do you employ an Australian Apprentice? Then you may be eligible to apply for the Minister’s Awards for Excellence for Employers of Australian Apprentices. The Awards recognise and reward organisations and individuals who make an outstanding contribution towards the training of Australian Apprentices. There are 22 Australian Apprenticeships Support Services regions across Australia and one winner will be selected for each region. Eligible employers are those who have employed an Australian Apprentice (apprentice or trainee) between 1 January 2009 and 31 January 2010. Group Training Organisations are ineligible, however, Host Employers can apply. Winners of the 2009 Minister’s Awards for Excellence are also ineligible to enter the 2010 Awards.
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Applications close at 5:00pm (AEST) on Friday 26 March 2010. For more information on who is eligible and how to a p p l y, v i s i t t h e A u s t r a l i a n Apprenticeships website. www.australianapprenticeships.gov.au/a wards/2010/ministers_aards_2010.asp
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APJ 91
扵獩湥獳渠扲楥 卵湤慹Ⱐㄴ⁍慲捨′〱〠㌺ㄴ㨰㠠偍
SCIENTIFIC NEWS
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This section presents news and research information relating to skin and anti-ageing discoveries. ㈵
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DEMAND FOR DERMATOLOGIC SURGERY RISING
Baby boomers are leading a dramatic increase in demand for dermatologic procedures, according to researchers from Boston University School of Medicine and the Laser and Skin Cancer Center of Indiana. The findings, which were recently reported in Dermatologic Surgery, parallels the growth in the age of individuals between the ages of 40 to 55, who make up the "Baby Boomer" generation. AustralAsian Academy of Anti-Ageing Medicine President Dr Michael Zacharia said the research reflected trends in Australia. “There seems to be two important trends that are leading to the tremendous growth of surgical procedures performed by dermatologists,” Dr Zacharia said. “The research indicates that people are now more aware of the need to prevent skin cancer and detect it in early stages. People are also increasingly keen to prevent and reverse the skin signs of ageing. While this research focuses on dermatology, the findings demonstrate the need for all aestheticians to work in partnership to support the patient’s aesthetic and cosmetic needs. “Patients want to be cared for in an integrated way so the aesthetician in a spa or beauty salon is wise to educate themselves on Anti-Ageing Aesthetics and how to work with dermatologists, cosmetic surgeons and even general practice doctors.”
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Using data from the 2001 to 2007 American Society for Dermatologic Surgery (ASDS) members’ survey, the researchers found that dermatologic surgeons performed an estimated 3.4 million cosmetic and non-cosmetic surgical procedures. In 2007, it was estimated that a total of 7.6 million procedures were performed (120 per cent rate of growth between 2001 and 2007). The procedures with the greatest increase during this time period were soft tissue augmentation (405 per cent increase), botulinum toxin injections (324 per cent increase), and non-ablative skin rejuvenation (laser, light, and radiofrequency sources) (330
per cent increase). More modest increases were noted in skin cancer procedures (85 per cent increase) and ablative resurfacing procedures (66 per cent increase). The research stated that dermatologists have been integral to the rapid evolution of photomedicine, with the advances in laser and light devices to treat a diversity of skin conditions. These include actinic keratoses to nonmelanoma skin cancer, pigmentary and vascular disorders, hair and tattoo removal, wrinkles and other signs of photo-ageing. In addition, the popularity and growth in minimally invasive cosmetic procedures, including botulinum toxin injections, dermal fillers and non-ablative skin rejuvenation techniques (chemical peels, laser and radiofrequency devices) have increased exponentially. Source: Boston University Medical Centre
RULES FOR ROSACEA RELIEF Hypersensitised skin is on the rise across the world and one of the most misunderstood of all skin disorders is rosacea, according to international Anti-Ageing expert Manon Pilon. Manon said rosacea seems to affect fairskinned people who flush easily, mostly adults between the ages of 40 and 70. More than 30 per cent of the population is afflicted with this condition. Genetic predisposition and sun exposure are among the most commonly known factors related to the development of rosacea. Hereditary rosacea is a chronic skin disorder; it can’t be healed but it can be controlled. “Rosacea can be controlled by managing or avoiding factors that trigger flushing (erythema) including sun exposure, alcohol (topically or orally),spicy foods, smoking, physical stress (excessive physical exercise), hormonal changes (puberty, pregnancy, menopause), mental stress, acid food (fried food, sweets, yeast-based food), digestive problems and extremes in temperatures,” Manon said. “Since the advent of retail sales of AHAs (1992), consumers often have abused those products and aggravated their condition. It is extremely important to use proper skincare products for rosacea, and when the condition is caused by
sun exposure, the capillaries can be treated with IPL, laser, sclerotherapy or electrocoagulation. “Rosacea skin must be treated with great care as the capillaries need to be protected at all cost. When performing a facial, extraction of blackheads must be avoided on vascular areas and clients must be advised to modify their lifestyle and avoid triggering factors. Home care and professional skincare products must, for the most part, be carefully selected in order to keep the condition under control.”
Manon Pilon will be a guest speaker at the AustralAsian Academy of Anti-Ageing Medicine Conference (August 20 – 22) at Sofitel Melbourne on Collins . Also, don’t miss her one-day workshop at the Inaugural AustralAsian Academy of Anti-Ageing Medicine and Aesthetics Practitioners Advisory Network Pty Ltd (APAN) on Sunday August 22.
SUNDAY August 22, 2010 9.00AM – 5.00PM COST: $500 Incl GST 10% Discount for A5M & APAN Members Web: www.a5m.net Phone: 03 9813 0439
EAT YOUR WAY TO HORMONE HEALTH Ensuring a balance of good nutrition and optimum hormone levels is the key to protecting the a g e i n g b o d y, according to one of the world’s foremost experts in interventional endocrinology, Dr Thierry Hertoghe. The AustralAsian Academy of Anti-Ageing Medicine (A5M) hosted Dr Hertoghe in Australia on February 26-28 to educate doctors and healthcare professionals on hormone deficiencies. Dr Hertoghe is the President of the International Hormone Society and the World Society of Anti-Aging Medicine (WOSAAM) and author of several esteemed medical journals. A5M Chairman Bill Anton said Dr Hertoghe’s education aimed to keep Australian doctors at forefront of best practice preventative medicine.
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APJ 92
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“Anti-Ageing Medicine is all about prevention of age-related disorders. We know that our Dr Hertoghe hormones decline with age and deficiencies can result in serious and even life-threatening conditions for some people,” Mr Anton said. “Dr Hertoghe educated doctors on how to help their patients prevent and restore balance and to detect and correct hormone deficiencies.” Dr Hertoghe says excellent nutrition is the easiest way to optimise your health and hormone levels. “Each of the many hormones in the human body has its own job to do, but they all work together in an elaborately inter-woven system,” Dr Hertoghe said. “Without balanced nutrition, the body cannot make all the hormones it needs in the proportions it needs them. While hormones naturally decline with age, our bodies need certain nutrients. Much of our food is so refined and processed, we can run into problems even when we think we're eating healthfully. Simple changes in your eating plan can have surprising modifications for particular problems and help to restore hormone levels. For some people, however, no matter how healthfully we eat, our bodies produce less and less of all hormones as we age. It is advisable to have an annual health assessment, including tests for nutritional, hormonal and other deficiencies. If there is a deficiency, a doctor may then prescribe an individual plan to restore health using hormone therapy, diet and exercise.” “People often find that when their hormones are balanced and backed with strong nutritional support, they can look and feel vibrantly healthy at any age.” For further information contact A5M Phone: 03 9813 0439.
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TREATING “WHOLE” PATIENT CAN BRING A BUSINESS BOOM Botox® doctors can boost their practices by abandoning the practice of charging to treat specific areas of the face, according to world-renowned Botox® guru Dr Martin Braun. Dr Braun, who will speak at the 4th Annual 2010 Conference In Anti-Ageing And Aesthetic
Medicine in Melbourne on August 20-22, believes a holistic approach is required to ensure repeat business. ®
“Botox is the number one procedure in terms of numbers of patients and total revenue, yet the national retention rate is less than 60% as measured in the top 54 cosmetic practices in Canada,” Dr Braun said. “My clinic has a retention rate exceeding 90% and I personally inject over 1,000 bottles of Botox® annually in a busy nonsurgical cosmetic practice based in Vancouver. “With more and more cosmetic clinics opening every day it is important to differentiate yourself and your practice. “The improvement of patient satisfaction and retention is paramount as it costs 4 to 10 times as much to attract a new patient to a practice as it does to retain existing clientele.” An extensive study by Dr Braun, Canada’s busiest Botox® doctor, found that using appropriate amounts of Botox® in multiple areas of the face results in a high patient retention rate. “By charging a patient by the area treated it will become exorbitantly expensive to treat multiple sites, even though the sites in the lower face require only small amounts of Botox®. “Even if the patient is given a discount on the additional areas, the price is still out of proportion for the amount of Botox® required. “Abandoning treating Botox® by the area and providing a patient with panfacial treatments results in higher satisfaction rates, which translates into repeat visits, and greater patient retention,” Dr Braun said. “Naturally, it will take a few minutes longer to administer several extra injections for the patient. Since 75% of Botox® patients purchase other services in cosmetic clinics, spending this extra time with the patient provides an ideal period for patient education, and it should not be viewed as non-productive by a physician who is providing private cosmetic services.” “We are seeing a trend towards the treatment of more than one area, even with the initial Botox® treatment. However, virtually no patients have a panfacial treatment involving at least five areas
on the first visit. Personally, I treat the glabella in order to provide the female patient with a natural looking brow lift. The frontalis muscle is normally treated at a subsequent visit once the brow has been lifted. “Unfortunately new areas of treatment are not being introduced to the retained patient on subsequent visits. The same areas are being treated over and over again without any increase in the number of areas treated. Virtually no panfacial Botox® treatments were given on repeat visits to the top cosmetic practices in Canada.
“It is doubtful that this is a reflection of a lack of need as my pattern of injections indicate.” “The intention is to provide a panfacial treatment with Botox® in order to provide the patient with an optimal outcome using botulinum toxin. “Providing the patient with a ‘wow’ effect appears to correlate with greater patient satisfaction and higher retention.”
AUSSIE BIOTECH HITS THE USA Melbourne biotechnology company Phosphagenics has hit New York. American luxury beauty company Le Métier de Beauté recently launched Phosphagenics in its new cosmetic treatment products, Peau de Vierge anti-ageing collection, exclusively with Phosphagenics’ TPM delivery technology. Le Métier de Beauté commenced a significant marketing campaign focusing on Phosphagenics’ TPM delivery technology as the primary point of differentiation. Phosphagenics’ core technology offering is built around the science and application of phosphorylation, a process where the addition of a phosphate group has been found to enhance the bioavailability, activity and safety of existing pharmaceuticals and nutraceuticals, as well as to assist in the production of drug delivery platforms. Source: Sydney Morning Herald Information courtesy of a5m.net Or phone 03 9813 0439
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APJ 93
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A
Always immaculately groomed in fresh colours of radiant yellow, crisp aqua, vivid lavenders or gorgeous tangerines, Val Glover-Hovan never makes an appearance without being noticed. With her husband Leslie they are very much part of the Australian landscape that defines the professional beauty industry for which she is very much a role model.
Gracious, caring and compassionate Val enjoys making people feel confident and beautiful. She is not only rewarded by doing something she absolutely loves, but also gains a great deal of gratification knowing that her work has not only beautified someone’s face, but often renewed their self-confidence and self-esteem. And despite the fact that she is clocking in over 50 hours a week she still has time to look the part.
Turning 70 on 20th December 2009 Val and Leslie invited friends to join them at their Gold Coast apartment to celebrate the event, having just had a party also in Sydney where their businesses are based.
Val’s experience and knowledge are sought out by the public and professionals alike for that special magic that combines skill and gift to create the perfect cosmetic tattoo procedure.
The apartment, located in the prestigious and aptly named Royale Visage complex, boasts amazing views of Surfers Paradise and the Pacific Ocean. Dressed in an ethereal flowing multi-coloured silk chiffon gown, Val greeted her guests as they arrived to celebrate her birthday.
Always adventurous and highly creative, Val exudes a wonderful blend of flair and common sense that endears her to her clients, knowing that she will deliver results that will enhance their appearance, while still allowing them to look themselves.
When others are retiring as early as 50 and 60 Val is still passionately committed to her work as the most reputable and influential Cosmetic Tattoo professional in Australia with a global reputation for her work and her standards.
Recognised as an industry luminary, Val is admired by many who have benefited from her knowledge and inspired by her gracious presence and femininity, but most of all, Val is admired for her commitment, fervour and her determination to be the best she can be at all odds. She has proven that age is just a number, and as long as your heart rewards you for what you stand for and what you do, life is a journey to be enjoyed, while age is an opportunity for celebration. If you want to know how it’s done just look at Val Glover-Hovan.
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To further enlighten you on this amazing woman, I asked Val some questions that will allow her to personally articulate further about her life and her amazing career. Whether you know Val or not, we trust that you will be inspired by that special chemistry of gift and skill that has allowed her to achieve and keep on going with continued energy and flair.
APJ 1. Val tell us about your background and how and when you got involved with Cosmetic Tattoo? Val: Originally I started out in advertising and PR. At the age of 36 I decided to become a manicurist with Revlon and then went on to train in beauty therapy with Ella Bache. I opened my own salon, which was extremely successful from day one. I always made sure that I furthered my skills with on-going education and also attended expos overseas.
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In an industry that is challenged by growing competition Val never falters – always in demand by those who know of her reputation and appreciate her meticulous work in cosmetic tattoo. Medical clinics, the media, aspiring students or eclectic clientele all keep her busy in a profession and a practice that she passionately loves.
In 1985 when I attended the Les Nouvelle Esthetiques Versailles Congress & Expo in France they had the launch of Pigment Implants as it was called back then. The presenter and teacher was Ming Ming Chen of Hong Kong. I immediately trained with her and went straight back to Hong Kong with her following the expo for further training. And ever since then, I have been tattooing full time! I then came back to Australia and opened the first Cosmetic Tattoo Training Academy in Australia. I have taught people from all over the world the art of Cosmetic Tattoo. I have been doing Cosmetic Tattoo for 25 years this March and I never thought I would still be tattooing at the age of 70, but I think I still have a few more years in me because I love what I do.
They say that when your vocation and your calling are combined you have the ultimate combination for success.
APJ 2. You have won two awards, tell us about them and about your achievements?
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APJ 94
癡氠晡扵汯畳琠㜰 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㔶㨵㜠偍
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the eternally-youthful
Val Glover-Hovan fabulous at 70 and never looking back by Tina Viney
Val: I am a loyal supporter of the American Academy of Micropigmentation. I was selected because of my contributions to the industry and was awarded the AAM Lifetime Achievement Award in 2003 – the first time this award was given. The award was in recognition of the achievement of Excellence in the Practice and Instruction of Cosmetic Tattoo and the Promotion of the highest professional standards of micropigmentation around the world.
happiness to their lives, making them feel good about what they see in the mirror every day. It is a very exciting profession and it has taken me to different countries around the world and has been financially rewarding. My husband Leslie is also behind the scenes as he handles the business side of things, along with our other company, Hovan’s Group, that sellsour In-Grown hair creams, Eyelash Enhancer, Eyelash Extension Kits and Eyelash Perming Kits.
Previously in 2001 here in Australia I was awarded the APAA National Award of Excellence for Services to the Industry. The award recognised my body of work and my service to Cosmetic Tattoo in Australia.
APJ 4. Describe to us the most memorable experience with a client's results in Cosmetic Tattooing? Val: There are so many I could talk about! The first that comes
Another event in the US was a competition for Permanent Makeup sponsored by the Society of Permanent Cosmetics Professionals in collaboration with COSMETECH magazine who were looking for the best tattooed face (procedures including eyebrows, eyeliner and lips). There were hundreds of entries in the USA and I was delighted to win first prize in this prestigious competition. 㤵 㜵
APJ 3. What is the driving force behind your success? Val: I love what I do. I make people look good and I give women back their youth and often confidence with Cosmetic Tattooing. I transform their looks and I bring a lot of peace and
to mind is a man who had lost his forehead from melanoma. A skin graft was taken from his back and the result with Cosmetic Tattoo camouflaging was outstanding. He cried with happiness when he saw the results as this was the first time he could wear his hair back off his forehead. Then there was the 12-year-old girl with alopecia who had completely lost her eyebrows. Seeing herself with eyebrows for the first time in her life meant so much to her. Another case was a breast cancer client who had breast reconstruction following a double mastectomy and cried when she saw how normal she looked with the tattooed nipples and areolae. The stories are endless. My work changes people’s lives and how they feel about themselves. The rewards are so many.
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APJ 95
癡氠晡扵汯畳琠㜰 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㔷㨰㌠偍
and underneath is an unknown quantity of colour, so it does come down to knowledge, experience and judgement as the wrong colour can be devastating to a client. Nevertheless, once again, with the right knowledge colour correction in most cases is easy.
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APJ 7. How do you view the Australian standards compared to other countries such as the US? Val: Our standards are high. When I do my
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Bloodborne Pathogens Class every year in America, the lecturer always praises Australia for having the highest standards. I believe it all boils down to the standards you are taught when doing Cosmetic Tattoo training. I know the standards of my Training Program are high and students who graduate with me have been taught at a particularly high level. However, training standards differ from trainer to trainer, with some being higher than others, and this goes for here as well as the USA. Practitioners must also continue their education in Cosmetic Tattooing as I have done for the past 25 years. This is what will make you stand out from the others.
Val & Lesley celebrating colour in her life APJ 5. Who do you believe is the best candidate for learning the art and practice of Cosmetic Tattoo and what attributes are needed to succeed in this profession? Val: Some of my best students have been non-beauty people. A creative, artistic flair is vital. Being able to draw shapes and visualising what would suit that client’s face and being able to create that look on the skin requires several attributes. Having an eye for detail and colour, steady hands, good eyesight, being calm, caring, patient and honest are all of utmost importance. Communication and listening skills are also a big advantage, as what you create has to meet with the client’s expectations and what they will be comfortable with as an end result.
APJ 6. You are always known as having a love and real command of colour. What role do you believe colour plays in people's lives and why is it important to get it right, particularly in cosmetic tattooing? Val: I love colour, as many who know me, or who have met me would know. My real experience with colour started in the late 80s when I joined an American colour and image company as a trainer teaching people what clothing and makeup colours suited their skin tone and also their living and working environment. The study of colour is fascinating and enlightening. My knowledge made it much easier for me when I started tattooing and had to work with minimal colours.
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APJ 8. How has cosmetic tattoo evolve in the past two decades? Val: The changes in the industry have been amazing, from hand tools to rotary machine to digital machine in all sizes and colours ranging from $10 to $5,000 all doing the same task – implanting colour into the skin. Colour range has increased dramatically and there are much more brands on the market now. Colours range from thick to thin in consistency, all claiming they have the best, last the longest and have the blackest black. The Society of Permanent Cosmetic Professionals (SPCP) has done a tremendous amount of work in raising the standards of supplies.
APJ 9. What are your aspirations for the future? Val: For my personal future my aspiration is to continue practising in the industry as well as teaching. God willing, I hope to continue for another five years. I would hope by then my hours of treating clients would cut back from 50 hours per week to about 20 and I would hope that somebody out there would want to buy a great Cosmetic Tattoo business. If I am still in the business in five years I would have reached 30 years of practice in a profession that has rewarded me in so many ways and given me a very memorable life experience. This March is my 25th anniversary of pioneering Cosmetic Tattoo into Australia. This is a great achievement and I am delighted to have had the opportunity to leave my mark on so many people around the world. As for my aspirations for the industry, they are that it will continue to grow in innovation and recognition, as well as expand to achieve and offer even more .
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In the plast 10 years the colour range for eyebrows and lips has expanded to such a degree that now you can buy pre-mixed colours to suit most hair and lipstick colours. To be honest, however, Cosmetic Tattoo practitioners are dealing with skin,
Val Glover-Hovan can be reached on 02 9938 2111 or 1300 88 66 55. Also visit: www.cosmetic tattooaustralia.com
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APJ 96
癡氠晡扵汯畳琠㜰 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺㔷㨰㔠偍
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With the numerous choices of products and treatments available on the market, how can you ensure that your clients will be impressed and keep coming back to you? The obvious answer to this question is that they must see results, they must love the experience of the treatment you are offering and they must be convinced that what you offer them is uniquely suited to them. The best possible way to achieve this is through a personalised custom blend.
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Discover your Biotype with BIOELEMENTS Innovative – Targeted - Effective
Bioelements believes that every skin is different and know that a product that works for one person can’t possibly work as well for thousands. Environmental issues, lifestyle, age and stress factors and levels of stress differ from individual to individual and these factors determine each individual’s Biotype – a diagnostic technique developed by Bioelements that offers a whole new way of looking at skincare needs. Once you determine a client’s Biotype you then have the information you need to customise their own personalised blend. Bioelements utilises the purest and highest-quality natural plant extracts, trace minerals and essential oils to create highly active products. Their products do not contain animal by-products, artificial colours or fragrances or synthetic ingredients. Using traditional wisdom with the latest technologies that science has to offer, the Bioelements’ custom-blend formulations consist of proven ingredients that deliver rapid skin improvement. The advantages of custom blending is that it allows the therapists to take into consideration the exact condition that the client’s skin is manifesting on the day of the treatment, not based on what was happening to the skin last month. This precision-blending option ensures that the skin can now receive a more precise solution to its needs. Bioelements also offers modern innovative products unique to their brand. Here are just two of their highly specialised and popular treatment innovations:
SOFTENING GEL
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Bioelements’ professional skincare was launched in 1991 and is used and retailed in more than 3,000 spas worldwide. Bioelements has recently launched in Australia and is distributed through Absolute Spa, Melbourne. The product line is relied upon by aestheticians, dermatologists and consumers for its precise dedication to understanding the skin and its unique custom blending of retail and professional products. The brand is a pioneer in the skincare industry and continues to meet the ever-changing needs of the skincare professional.
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The activated gel will soften sebaceous blocks and add the removal of debris and wastes from the pores. To formulate a Bioelements Serum: Blend 2-6 drops of any Bioelements Custom Blend Ingredient into blue scoop (1 teaspoon) with Softening Gel. Apply appropriate mask directly over serum. As an acid neturaliser: After removal of Extra-Strength Alpha blend or Lactic Plus Peel apply Softening Gel as a neutraliser. For use with galvanic current: Softening Gel can be used as a conducting gel with galvanic current – with a negative pole (-) on its own for disincrustation. It can also be used with a positive pole (+) for deep serum penetration.
BIOELEMENTS: Bye-Bye Dry Skin Dry skin is damaged skin and needs to be treated with care, that’s why Bioelements has launched Really Rich Moisture – a moisturiser that goes far beyond its name. Bioelements Really Rich Moisture is an extremely rich yet non-greasy crème that corrects dryness by saturating skin with a complex of natural emollients that trap moisture into surface layers. The power-packed formula of Bioelements Really Rich Moisture helps replenish run-down moisture reserves and repair surface micro-cracks that cause flaking and dryness. Bioelements Really Rich Moisture skin becomes visibly smoother, comfortable and deeply hydrated.
This is a multi-purpose skin softening solution that can be used in many different ways. Used in virtually every Bioelements Facial, Softening Gel softens sebum within the follicle, easing extractions, enhances the skin’s ability to absorb active ingredients and serums for enhanced treatment results. Formulated with sodium bicarbonate (pH balancing), fenugreek extract (soothing and drawing) and citric acid (astringent and anti-oxidant). This unique blend is a must-have product to enhance the skin’s performance.
Key Ingredients: Olive, Safflower, Jojoba and Avocado Oils (smoothing, moisturising and softening); Shea Butter (emollient); Ginseng Root Extract (calming and strengthening). Applied after a mild exfoliation will further enhance the product’s ability to be absorbed into the skin and to release its nutrients for an ultra-moisturising effect.
As a sebum softener: Apply a very thin layer with a treatment brush prior to steaming and extraction. Steam for three minutes.
For further information contact BIOELEMENTS Phone: 1300 262 275 or visit: www.absolutespa.com.au.
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APJ 97
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Why HEAVENLY CURLS EYELASH ENHANCER is the superior product for transforming lashes to their FULL POTENTIAL No drugs, No parabens, No petroleum products, No propylene glycol – just a gentle hypoallergenic formula that offers results With smoky eyes and thick eyelashes being the hot trend, leading cosmetic companies are vying for the title of the best mascara on the market promising thickness and extension to double the length and look of eyelashes. The problem with some of these formulations is that they can actually cause the lash follicles to become blocked, leading to the weakening of the natural lashes, which in itself is counter-productive. Now there is a better solution for longer and more beautiful lashes – strengthen and grow your own lashes to their full potential.
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Hovan’s Group, formulators of highly successful innovative products for the prevention of in-grown hair – Bikini Saver, In-Grown Gold Medi-Cream and In-Grown Gold Medi Lotion, has now achieved a new breakthrough with the release of HEAVENLY CURLS® EYELASH ENHANCER. Developed after extensive research Eyelash Enhancer works by strengthening and growing the natural lashes so they no longer need heavyduty mascaras.
KEY PRODUCT CLAIMS:
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Stimulates lash and brow growth at a cellular level Reduces lash and brow loss Removes accumulated debris in follicles Anti-oxidant and anti-inflammatory properties Increase active ingredient penetration to the follicles
SCIENTIFIC VALIDATION OF INGREDIENTS Hexapeptide-11 is a bio-fermented peptide that has been shown in in-vitro genome studies run on human dermal fibroblasts to upregulate key genes responsible for collagen production and important extra-cellular matrix components, such as hyaluronic acid. In a gene micro-array study conducted on human dermal fibroblasts, it was found that topical treatment with hexapeptide 11 was able to up-regulate the Androgen Receptor gene indicating that the peptide is able to bind to the Androgen Receptor much in the same way that testosterone does. This suggests that Hexapeptide11 may be able to influence the principal biochemical pathways responsible for converting young, soft velus lashes and brows into mature terminal hair. In addition, Hexapeptide-11 has also been shown to improve skin elasticity in vivo, suggesting that it can function to improve the skin’s underlying matrix proteins such as collagen and elastin. All of these are important to improve the lash and brow follicle health. 㤵 㜵
Other ingredients include Sugar Beet Betaine (trimethylglycine), which has been shown in vitro to stimulate the production of collagen in human dermal fibroblasts as well as the production of ATP (Adenosine triphosphate), the energy molecule of every living cell. Fruit extracts isolated from sugar cane, lemon and apple (AHAs) offer a natural exfoliating action to help clear hair follicle from excessive buildup of dead cells, allowing for thicker hair growth. Green tea extract with its isoflavones acts as an antioxidant to protect the skin and hairs
VISIBLE RESULTS IN 3 MONTHS WITH TWICE-DAILY APPLICATION Apply HEAVENLY CURLS® at least twice a day on the upper and/or lower eyelid on the base of the eyelashes on the skin and/or eyebrow. Within 6-10 weeks you will see a measurable difference, and after 12 weeks, your own lashes and eyebrows can reach their full potential.
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Why try to imitate that you have long lashes when you can have the real thing? ㈵
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For further information please contact Hovan’s Group +61 2 9938 2111 Tollfree 1300 88 66 55
email: sales@hovansgroup.com.au www.hovansgroup.com.au
桯癡渠污獨湨慮捥浥湴 卵湤慹Ⱐㄴ⁍慲捨′〱〠㐺ㄶ㨵㠠偍
making
eyes
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n at u r a l i n g r e d i e n t s
Ever dream of having fuller longer, thicker eyelashes? Wake up to Heavenly Curls Eyelash Enhancer and
transform your lashes to their full potential
®
Back in stock – new formulation, new packaging now with 7.0ml of product! A gentle non-irritating formula that promotes the appearance of longer, fuller, more lustrous lashes & brows.
Available at leading Beauty Salons or purchase online at: www.hovansgroup.com.au
Results
not promises
For further information or to place an order contact Hovan’s Group +61 2 9938 2111 • tollfree 1300 88 66 55 696 PitTwater Road Brookvale nsw 2100 australia
sales@hovansgroup.com.au www.hovansgroup.com.au
Beautiful Skin Professional product formulations for you to maintain radiant, healthy skin
www.absolutespa.com.au 1300 262 275