April General Membership Meeting Recap
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echnology is becoming more accessible, more affordable, and more appealing to multifamily communities of all sizes and classes. For many independent rental owners, however, technology is something whose integration has likely been limited to primarily administrative functions, and not for onsite operations, as a marketing tool for their rental property, or as a resident amenity. The AAOC General Membership Meeting on April 20, 2021 took a step to bridge that gap by providing its members with a closer look at “Technology Trends in the Multifamily Space” and how they can make technology work for them, with a focus on online property marketing, leasing and fraud protection, security monitoring and access, and smart apartment conversions.
The program featured a panel of industry experts comprised of Martin Canchola (Apartment SEO), Jeanette Mendez (ADT Multifamily), Mira Malek (Arize Smart Apartments) and Gabe Jones (CheckPoint ID). The program started with Martin Canchola, from ApartmentSEO, who discussed internet marketing and search engine optimization, digital ads, social media marketing, and website and reputation builder services. These are all necessary assets for rental communities that are looking to stay competitive in an increasingly competitive multifamily market, and with prospective residents who are factoring in technological amenities in their apartment searches. The objective is to turn a prospective resident who is searching online to one who arrives at a community’s front
Gabe Jones (CheckPoint ID) provides some stunning statistics about fraud and synthetic identifications in the United States, and how it has been impacting rental communities.
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Apartment News
www.aaoc.com
May 2021
door, ready to rent. Gabe Jones, from CheckPoint ID, then shifted gears to address fraud in the multifamily space. She pointed out there has been a 30 percent increase in fraudulent, synthetic identifications in the United States. CheckpointID has developed innovative software technology to verify, in real-time, the validity of IDs that are presented by prospective residents who are looking to complete a rental application or tour the property. Jones pointed out that this easy detection can occur on-site, using Ipads provided to team members, to determine the validity of the ID in an expedient manner. Mira Malek, from Arize Smart Apartments, shared her company’s complete and secure keyless access system, Meeting Recap — continued on page 30
Mira Malek (Arize Smart Apartments) answers a question about trends in resident use of technology in today’s apartments.
