Birk seven arts ka mvg mm

Seven Arts Atienza, Kathlyn Giang, Mai Vi Malekkidis, Michalis

Table of Contents 1 1

2 3 3 4 7 8

9 9 11

13 13 15 16 17 19

22 23 25 27 29 31

Introduction Executive Summary Introduction

Analysis Design Principle Site Analysis Photographic Study Historical Study

Concept Conceptual Studies Precedent Studies

Proposal Schedule of Programme & Demolition Final Master plan Phasing Plan Programme Map, Section & Elevation Visual Renders

Appendix Policy Context Sustainability Cost Analysis Financial Analysis Design Strategy

Introduction

Introduction/Summary: The 7 Arts Campus

life within them.

is about connecting

The main buildings will

house offices, workshops and exhibition

the cultural and creative areas and

areas. In addition to this is the increased

communities of

North West England

area of promenade along with other

and creating a perfect environment

public realm for people to interact

for young artistic entrepreneurs and start-up

companies.

collaborate with

The

campus

Wirral Waters

will and

Local Universities and the main aim is to make Birkenhead the Cultural and Creative hub of the North West.

Another

area

introduced are the expansion of the

Arts

7

buildings which will meet further

commercial, needs.

leisure

Transportation

and

residential

is also greatly

improved with the introduction of a

new bus station, multi-storey car park, self-drive cars, the reintroduction of

Design Principles:

This proposal formalised a set of design principles to guide the design process of the

and exhibit their works.

7 Art Campus.

These principles are: • Creating an identity • Clear definition of spaces • Usable public spaces • Accessible • Clear navigation • Flexible

Site Analysis:

the tram line and the pedestrianized improvement to the train station.

Precedents and Design Studies:

The start of point for master planning The Seven Arts was a grid typology.

This gave a strong design technique to which building upon would be simpler and more effective.

Phasing plans Demolitions:

and

of

The site analysis highlighted the lack of

The proposal is split between 3 phases: Phase 1 - The site will be demolished

pedestrian walkways and green areas in

and

the urban fabric of the town centre for

to the promenade and introducing a

below average

strong grid and transportation links

people to relax in.

The

lack of private sector jobs residing in the

renewed

adding

an

expansion

throughout the town.

town became apparent along with the

Phase 2 - Introduces the 7Arts building

need for a new identity for

in a grid right behind the promenade

Birkenhead

to be known for and to rejuvenate the amount of residents living and working here rather than commuting to outside the town for work.

Proposed Programme of Uses and Activities:

becoming a strong waterfront view. They

will house Sculpture, Architecture, Art,

Literature, music, Theatre & Dance offices, workshops and exhibition areas.

Phase 3 - The campus is expanded. More offices

are

Policy Context:

The ‘Seven Arts’ Project policy context abides by the Unitary Development Plan (UDP), a statutory document setting out the council’s planning policies used to guide development, conservation, regeneration

and

introduced

along

leisure and residential areas.

environmental

improvement activity.

Sustainability: The

sustainability appendix highlights

the following areas:

Materials Air Quality Waste Storage and Recycling Renewable Energy Water Conservation

Cost Analysis: The

analysis found that the first two

phases will have a minimum total of development cost at

Schedules

Introduction

Introduction

Executive Summary

Further

£338, 564, 923.72.

expansion will then cost an

addition of:

£168, 096, 622.85.

Design Strategy: Birkenhead

has lost an identity that

is renowned for.

The

proposal injects

the town with this identity, making it a creative hub.

An

improvement in

green areas, transportation links and public areas are provided to improve the quality of life within the town.

Context:

Birkenhead is a small town within the Metropolitan Borough of Wirral in Merseyside of England. It’s located on the Wirral Peninsula, forward the west bank of the River Mersey and opposite the city of Liverpool. With a population around 15879, Birkenhead is best known as a centre for ship building, as a harbour and it’s relevant industries.

Site:

The site area extends from the Woodside ferry terminal in the north side of Birkenhead, past the remains of Birkenhead Priory and the Queensway

Brief:

Economy

in

Birkenhead

has

slowly

diminished with its residents commuting to

leave

Once

the

town

for

their

jobs.

a major port city bustling with

employment

derelict land around the former gas

slowly degenerated leaving it with a

works and central rail station.

Various

points in the selected study area have great views in the vicinity of

Liverpool.

and

life,

tunnel portal to the large area of

the

town

has

loss of identity.

The project aims to inject the town with a new identity that visitors will travel afar to leave in and work at.

with

The proposed programme consists of 7 main buildings along with 3 listed

1

building that will be renovated to inject

2

Analysis

Analysis

Design Principles In the construction of a successful urban design project it is crucial to examine design principles such as: •

Design a place with its own identity, a place that is memorable

and idiosyncratic. It is decisive that a new urban design stands out when competing for contribution.

•

Clearly

characterized public and private areas is essential

in highlighting the activities inside and outside the building.

The

clear relationship between public fronts and private backs of the building areas is needed during an urban design project.

•

Public

realm areas and exterior spaces need to be attractive

and comfortable as these areas are really important for the health of the local people in order to encourage them in a sports and a healthy lifestyle.

These designated areas offer the opportunity to

the people to meet and socialize, to bring vitality to the area.

•

An

urban design area should always be accessible to move

through for everyone who uses it.

The

creation of pedestrian

walkways will help to the reduction of vehicular uses and the same

Busy Road

The busiest road of Birkenhead is the Chester Road which is the main connecting road to the rest of the site. Borough Road is also a busy road.

Pedestrian

There is a lack of a clear pedestrian Hamilton Square and the promenade

Public Transport

connection between

The public transport in our selected area of Birkenhead is

area in the existing

not in a desirable frames so we are planning to improve it

situation so we are planning to create one.

time you are creating a successful reduction of congestion and air pollution in order to improve the public health of the area.

•

An

easy accessible area to find and navigate to, it is also a

successful urban design development. It is important for the visitors of the area to know how to get around of it in order to easily enjoy the important places and attractions of the area.

•

Successful

areas provide a range of activities and uses, shops

and services. A successful designed area can be used by as many people as possible.

A

It can be used by as A range of different architectural types of

place is successfully designed if

many people as possible.

buildings creating more interest for the people and reflects the diversity of the community.

•

A successful urban design area should be able to accommodate The different climate changes, especially in United Kingdom, let us in to designing flexible areas in order to respond to the different weather patterns. As a result the different needs of its visitors.

of this the designs should be more well organized in order to accommodate the needs of the people in all types of climate change

3

Noise Pollution

The highest noise pollution prevalent is around the busiest roads such as Chester Street, a main road that connects to the By-Pass so is heavily used. Noise levels reach within 65.0 - 69.9 dB.

Topography

The

Birkenhead ranges from 6m, the lowest points, to as high as 18m plus. The land that sits lowest is along the waterfront and to the north of the site. This then steps up going away from the promenade to 16m. topography of

Green Spaces

Birkenhead

has plots of planting dotted around the area

but the main large green spaces are disused land.

These

Hamilton Square

and

are very disconnected and do not

provide enough public space for activities and community use.

4

Public Employment

Private Employment

Traffic Light Diagram

Analysis

Analysis

According to Statistics Office,

the

National UK

the total

public sector employment decreased

which is its lowest level, on a

5

headcount basis, since the start of the series at

1999.

There

is a slow decrease in public sector

employment in the

North West. However,

On

the other hand, the total

private

sector

employment

UK has

Although

North

Liverpool is constantly improving whilst Birkenhead is being left behind as a

national

derelict space on the other side of the

there is an increase in the

private sector employment, the

the region is still among the top three to

increased and is rising steadily since

West

have employees in the public sector in the

the fourth quarter of

average in private sector employment

UK. It

is above the national average in

public sector employment.

2011. It

is now

the highest recorded level since the start of the series.

is still under the

by region.

UK

Mersey. Development in Birkenhead are slow and have only just started.

Legend:

Finished Development Planned Development On-going Development

6

Present day Photographs

7 Arts in Birkenhead

Analysis

Analysis

Historic Photographs

7

Dance

Music

Theatre

Literature

Painting

Architecture

Sculpture

Many Performing Arts Schools.

They are separate from each other with little connections..

Argyle Theatre.

Local theatre from 1958.

Converted Presybterian Church.

The Little Theatre Dating back from 1868.

Theatre and Music Hall.

Bombed in 1940.

Muse of many poems.

In commemoration of Marine’s heroism.

The Laird School of Art First public School of Art outside London.

Ceramic factory founded in Birkenhead in 1928.

Arts + Crafts pottery.

Local materials.

There are several theatres located in Wirral Pacific Road Arts Theatre, Floral Pavilion Theatre, and Gladstone Theatre.

There are theatres in Wirral that can be transformed into a music hall but none that are designed specifically to enjoy music in.

Heart of the town.

Designed by Edinburgh architect.

Second most Grade I Listed in one place.

Many poets came from Aside from the Williamson Birkenhead.

Art Gallery & Museum A museum The town was laid out and Lady Lever Art commemorating the life of Gallery, there aren’t any alike to Edinburgh New war poet Wilfred Owen is other museums that houses Town which had the same architect as Hamilton located here. paintings and drawing in Square.

Wirral.

Other notable landmarks still exist within the town.

Other three-dimensional objects representing sculptures can be found throughout the town.

8

Concept

Pavilion Waterfront

Connected Waterfront

3 Phases

5 Zones

7 Arts

Angled Grid

Parallel Grid

Design Concepts

Pedestrian

Car

Self-Drive Cars

Concept

Courtyard Waterfront

Sketching initial design thoughts provided quick ideas on how the master plan would be

set out. It becomes apparent which formation is stronger and which type of massing works

well.

9

A strong waterfront line is a simple but effective idea.

10

Building & Landscape Precedent

Concept

Edinburgh New Town

Concept

The master plan for Birkenhead is a new grid system, based on Edinburgh’s New Town. The development of the ‘new town’ started in the early 19th Century commissioned by William Laird. This Georgian grid has a node of Hamilton Square and stretches outwards from this.

This grid formation, named the ‘Hippodamian’ grid after the ancient Greek architect and urban planner Hippodamus of Miletu, formally embodies and clarifies a rational social order.

The public area is similar to the front garden. This space brings people in.

Private is like the back garden, more secretive and more of a relaxing area.

The extreme simplicity of the plan is

Public realm landscaping can be split into three sectors: These sectors can be alike to that of a front garden, back garden and side garden, but on a larger scale.

more advantageous for navigation on

foot,

car

alternatives

or

bike

due

to

than

the

practical degree of connectivity.

America

Portland

An interactive and dynamic building facade adds to the These LED screens change to create interesting and new visuals. It can be used as an additive to projects and events taking place. It also gives a character to the area during the day and night. creative and artistic environment.

has largely adopted this

grid system with

public, private and service.

any

highly

Service is the side garden, where its role is a hobby or collaborative space.

owing

much of its success to incredibly

Hippodamian Grid

porous network of streets.

It

is

not simply the grid in general, but

the small blocks in particular that impart success.

Being

scaled for pedestrian use, it’s

small navigable blocks make the cross-city task.

commute

a

manageable

“Buildings, even when tall, do not loom.”

The Eixample

district of

Barcelona

is known for its iconic street grid, characterized by wide roads, square blocks,

11

Portland, Oregon

Barcelona

and

chamfered

increasing permeability.

avenues,

An external staircase wraps around the building.

At 145m high, a total of 4,200 windows are illuminated every night.

Singular office light volumes act as base units implant 3-Dimensional holographic images onto the body of the building.

12

Schedule of Demolitions, Infrastructure and Building Areas

Proposal

Proposal

Proposed Programme

The Seven Arts is split into 5 zones not including amenities and promenade:

Zone 1: Sculpture & warehouse

13

There is a courtyard that both these arts look onto. Temporary external exhibits can happen in this courtyard.

Zone 5: Dance, Music & Theatre Dance offers large dance studios with floor to ceiling mirrors for practices.

The Sculpture building offers large floor to ceiling height workshops including specialist machinery for metal, clay and stone sculpting.

These are situated on ground level for easy transportation of work to the nearby warehouse. The warehouse will contain exhibitions for the public to view.

Zone 3: Literature & Canal

Zone 2: Architecture & Painting

The canal serves as a peaceful and contemplative garden.

Architecture offers studios for drawing.

Workshops will provide machinery for model making and laser cutting as well as 3D printing.

Amenities: Café’s, Restaurants, Shops, Library

Zone 4: Ferry Terminal

These amenities are offered as a requirement for visitors wanting to spend the day on The Seven Arts campus.

Painting will facilitate specialist rooms for different type of media, especially for aerosolbased products.

Literature will have specialist-printing rooms with large format printers for heavy duty printing demands. Specialist typewriter and book binding machinery will also be available for publishing needs.

The Ferry Terminal attracts tourists and runs ferry excursions along the River Mersey.

Music has rooms ranging from one-person practice rooms to a full orchestral band practice room, acoustically fitted.

Theatre will have all the backstage equipment and behind the doors requirements such as prop making room and sewing rooms.

As well as specialised equipment and rooms

offered by The Seven Arts, they will all have offices, standard studios, classrooms, meeting rooms and café’s.

The courtyards in between the buildings serve as activity areas and break out spaces.

Promenade The promenade is a landscaped feature including green areas and water fountains.

Pavilions line the promenade, some permanent and some temporary so work from the Seven Arts can inhabit.

14

Proposal

1 2

6 7 16 16

16

16

16

4

8

Phase 3 - Expansion

16

16

9 10

16 16

16

The studios and offices for the Seven Arts are created. These are placed in a strong grid immediately behind the promenade to create a dynamic river view of both the town and campus.

17

18 19 22

19

12 16

21

27

25 28

15

Masterplan

20

Legend

13 15 16

26

Phase 2 - 7 Arts Campus Development

11

23 23 24

3

7

Proposal

5

More offices and studios are created in the grid behind the Seven Arts building as an expansion of the offices. Multistorey car park, leisure centres, commercial and residential buildings are within this expansion.

16

14

1 Pedestrian Walkway 2 Self drive car route 3 Cafe 4 Restaurant 5 Ventilation shaft 6 Exhibition 7 Sculpture building 8 Architecture 9 Painting 10 Literature & Library 11 Ferry terminal & U-Boat Story 12 Music 13 Theatre 14 Dance 15 Amphitheatre 16 Potential expansion 17 Canal 18 Tram Station 19 Pedestrian square 20 Arriva building 21 Multi-Storey parking 22 Land Registry 23 Bus Station 24 Train Station 25 Police Station 26 Hamilton Square 27 Town Hall 28 Magistrates Court

Landscaping the promenade will be the first part of the project to entice people to visit and to improve the urban identity of Birkenhead. An enhanced transportation within Wirral and a better connection to Liverpool will also be key in the redevelopment.

Phase 1 - Promenade & Transportation

The Seven Arts Campus is designed over a 15-Year Plan with 3 Phases, with each phase lasting 5 years.

It will gain financial backing from the Government who grants funding for redevelopment of cities. It will also receive some capital from Peel who are currently doing a regeneration project in Wirral, which is 2 miles from the site.

Phases

16

Proposal

Proposal

Legend:

Sculpture Architecture Painting Literature Music Theatre Dance Library

17

Section

0

10

Listed Building Bus Station Train Station Tram Stop Car Park CafĂŠs Offices

20

30

Main attractions are exaggerated in the 3-dimensional map. The Seven Arts Local

The Seven Arts skyline, although shorter, will start to rival that of Liverpool’s. It will create a strong reflection in the River Mersey like its neighbour. Its heights and massing

and

are related to the amount of space and

campus will create an annual summer event with exhibitions from the artists and performers in the campus. talents within the

North West

United Kingdom will be invited to join in the events. the

40m

natural lighting each

The

Art would need.

current identity of the river facade of

Birkenhead and the tallest building in the town. All proposed buildings are

shorter than the shaft to emphasize its monumental value, however all these

buildings will still be tall enough to allow large floor to ceiling heights.

listed ventilation shaft is the

Elevation

18

Proposal

Boulevard

Courtyards are slotted in between buildings to create a point of interaction within different Arts and a place for them to exhibit their work outside of their studios.

Architecture & Art Courtyard

Amphitheatre

An outside amphitheatre is sandwiched in between the performance buildings: Music, Theatre and Dance. Lights beneath the ramps create a dynamic facade that complements the performances.

Birkenhead Skyline

The campus gives Birkenhead a visually strong river facade that seduces people into coming here. Its skylight gives the town a night-time character that it has lost over the decades.

Proposal

19

A boulevard stretches throughout the edge of the proposed master plan. It gives pedestrians a rest point in between traffic and provides greenery in the urban landscape of the city.

20

Appendix

Appendix

Appendix Policy Context Sustainability Cost Analysis Financial Analysis Design Strategy

21

22

Policy Context

Appendix

Appendix

The National Planning Policy Framework is the policy that shapes The Local Plan framework. It is the top tier of planning policy that umbrellas local authorities

and

their

own

planning

policies; providing a guidance by setting out the for

Government’s

planning policies

England and how these are expected

to be applied only to the extent that it is

relevant, proportionate and necessary to do so.

for each authority allows

more flexible planning system that adapts changing

distinctive plans,

priorities

local

which

and

reflect

of

their

own

neighbourhood the

needs

priorities of their communities.

and

The ‘Seven Arts’ Project policy context abides by the Unitary Development Plan (UDP), a statutory document setting out the council’s planning policies used to guide development, conservation, regeneration improvement

and

activity.

environmental

The

Urban

Regeneration Strategy has been followed in Wirral since the 1970’s and plays a major role in shaping the future of the city.

Currently, under the new planning system, the UDP is a ‘saved plan’, meaning it is a Local Plan Document within the Local Plan framework.

23

will replace all existing

planning

documents,

e.g.

The

Merseyside Structure Plan, Merseyside Green Belt Plan and the ‘old style’ Development Plans.

2.1 Strategic Planning Guidance Merseyside specifically identifies

for the

reflected by the wide range of initiatives

give urban regeneration a realistic local

and organisations operating within the

expression

Borough. These include Merseyside Development Corporation, Government Office on Merseyside, Wirral Task Force (DTI), City Challenge Initiative, Objective One status, Urban Programme, Urban Partnership, City Grant, Derelict Land Grant and Assisted Area status.

promotion of urban regeneration as a key

UDP. The policies and proposals within the UDP taken together are designed to address, in land-use terms, objective for the

A Local Plan to

1.59 The UDP policy

the

objectives

which include:

•

of

urban

Concentrating

regeneration

new building and

investment within the existing built-up

area; • Restraining building at the fringe of the urban area; • Treating for redevelopment derelict or vacant land; • Concentrating resources to upgrade

replace

obsolete

2.5 Urban

regeneration does not imply

costs, except where

Wirral’s heritage is threatened. Nevertheless, whilst large areas of land within the urban areas remain vacant and underused there is little justification for developing new

greenfield sites outside the existing builtup area.

The

emphasis

of

the

Strategy

is,

therefore, to put the heart back into run down areas which are not reaching

• Fostering private investment; • Providing a lasting improvement to the local environment; and • Developing and enhancing

industrial heartlands, housing areas or

existing and new public and community facilities.

2.4 The Strategy

their full potential, whether they be parks and open spaces.

In

this sense the

Urban Regeneration Strategy embraces UDP, providing the

all sections of the

basis upon which the policies and proposals are formulated and directing the way in which they will be implemented.

has

strong

support

both locally and nationally; which is

The UDP

is a plan for people, providing

an opportunity to focus attention and

create a higher standard and high quality

strong foundations for regenerating an

spending review translates into almost

Pursuing

this strategy means that

past achievements and investments can

area.

Using this framework for The Seven Arts aims for:

retaining the existing urban fabric at all

Economy

be consolidated and expanded, providing

policy.

planning

project forms the main points the project

urban

fabric;

and

land-use

The Guardian Spending Review of 2010 states that Liverpool has 50,552 on job seeker’s allowance and 28,330 receiving incapacity benefit. The comprehensive

within

- Demolishing as little as possible.

- Utilising existing infrastructure for transport links.

- Concentrating the creative hub in one area that has derelict or underutilised brown fields sites.

- Developing and expanding the promenade for better public use.

- Creating public realm pockets to increase community spaces and activities.

- Encouraging and promoting start up businesses in the private sector.

- Collaborating with Wirral Water’s regeneration project.

40% of the workforce are employed in the public sector, with 60-70% of the council’s budget going on wages. The Seven Arts seeks to develop a self-sustainable economy by giving the opportunity for students,

graduate

entrepreneurs businesses. sector

To

to

self-employed

start

up

their

and own

drive this massive private

injection,

workshops,

studios

and workspace will be offered at low rent for the first few years.

Offering

a

creative campus where these businesses can collaborate with large enterprises such as

Google, Facebook, Twitter etc. will be an attracting factor.

Fusing a new community with the existing Birkenhead community is important. An open communication needs to occur with its inhabitants to include them as having

The spaces are

for the public and are aimed at a wide demographic range.

A Strong Local & National Identity

Giving Birkenhead a creative identity will bring a white-collar workforce and

Heritage

and

The Georgian

Social Inclusion Opportunities

&

Equal

Grade II been retained.

buildings and

listed buildings have all

use.

pavilions,

house

These riverfront.

increasing

Governmental Backing

internally retrofitted for example the

grant from the

warehouse behind the ventilation shaft

regeneration

open door scheme that welcomes everyone

will be converted to house exhibition

will increase positive changes.

space.

increase

Green Transport Infrastructure

Events

Workshops and classes offer opportunities for the public to be included in the activities and learn at the same time.

The

campus

promotes

public

An

transport

and walking by having a pedestrian zone.

The

roads are still in place for service

and delivery vehicles but prioritise the pedestrian.

Self-drive

cars are available

as a form of transport in this area.

Other by bus;

forms

of

public

transport

are

a new bus station is proposed to

further encourage usage.

The

tram will

tramlines.

A

The

project is supported by a financial

Government,

project,

which

socio-economic

Birkenhead.

creative hub brings with it cultural

Open House and Clerkenwell Design Week where the campus is fully open to visitors. There is events

such

as

a layer of transparency where the public

can understand the workflow and output.

Other activities such as festivals can host

public

activities will revitalise the

This is an important characteristic for Birkenhead and is kept to enhance the Seven Arts project. Some will be

be reinstated with the expansion of the

Existing Community

a major role in the project.

of living.

as it is a will

aid

aspects

of

Project Collaboration The Seven Arts project

nearby,

links

it

being a to

a

Peel

promoted

similar

Wirral Waters. This

project

connection

Wirral and Birkenhead and together is a larger scale collaborative regeneration scheme. creates a strong backbone for

food, markets, music venues etc.

Improving Viewpoints

The Seven Arts height is proposed to not go above the height of the ventilation

Safer Public Space & Social Interaction Landscaping

the promenade and creating

sheltered courtyards and pocket gardens

makes for a safer environment, during the day and night.

These breakout spaces also

increase social interaction with the intent of creating networking opportunities.

shaft.

However

enough

for

the buildings are high

undisrupted

panoramic views.

360

degree

Birkenhead Waterfront

Birkenhead is always compared to Liverpool and to give Birkenhead a chance, its waterfront is to be built up. It will give the promenade a more dynamic

aspect and a night-time characteristic.

The

promenade

will

be

re-landscaped

Wirral.gov.uk, (2015). Urban Regeneration | Unitary Development Plan | Wirral Council. [online] Available at: http:// www . wirral . gov . uk / udp / urbanregen . asp [Accessed 13 Nov. 2015].

Wirral.gov.uk, (2015). Local Context | Unitary Development Plan | Wirral Council. [online] Available at: http:// www . wirral . gov . uk / udp / introlocal . asp [Accessed 13 Nov. 2015].

24

Sustainability

Appendix

Appendix

A

theory is hidden behind the ambition

for sustainability in our days.

With

the

motive of including value to our project, in agreement with the legal requirements, we have taken a comprehensive position to sustainability.

Our

ingrained

promote

to

master-plan is deeply society,

and environmental issues.

An

economy

effective way

grey water recycling and harvesting systems

health and lives as they are encouraged

renewable energy to reduce the high levels

of the surfaces, and be used for other non

to walk

of fossil fuels and the possible greenhouse

pedestrian walkways will improve people’s

900m long to enjoy the Mersey River,the

a distance of

the promenade near beautiful views to

Liverpool and a Campus.

variety

of activities offered by the

The

by our project in order to enhance the

the

economic area of the area and improve as

pedestrian promenade with many trees and

many environmental aspects as possible for

flowers will improve the air quality of the

a high quality of living in

area and will give a sensitivity of natural

Birkenhead. Our

are:

well designated green spaces through

7 Arts Campus

and

especially

the

fresh air and block the unwanted noise coming from the busy areas of

Birkenhead.

Materials

Furthermore,

and usage of sustainable materials when it is

lower usage of destructive heating systems

The main aim of our project is the selection possible.

The materiality used in our project will be from sustainable sources.

Air quality

Our proposal is designed to enhance the air quality of the selected area of Birkenhead.

First of all, the movement along our 7 Arts Campus is used by pedestrians, bicycles and self drive cars strictly in order to reduce

The main target of our design is the usage of emissions.

The

leading renewable energy

all

included in our

multi-storey

buildings

7 Arts campus will present a

and sustainable boilers will be placed in

in order to avoid the rainwater to the top drinking functions of the area.

used in our design will be the solar energy,

To

as photovoltaic systems will be placed along

develop

the campus in order to provide lighting and

of sustainability is planned to be achieved

proposal targets for sustainable solutions

25

Renewable Energy

the fossil fuel consumption. Well designated

heating to our buildings and public areas.

Photovoltaic

cells will be placed to the

glass façades of the buildings, in order to provide sunscreen against the solar gain.

conclude, the the

7 Arts Campus

economic

and

aim to

employment

conditions of the area, improve the public transport and boost the health and living conditions of the community of

After

the

consideration

of

Birkenhead. all

these

issues mentioned above, we believe we have

done the maximum possible strategies of

Double glazing systems and well performed insulations will be imported into the 7 Arts Campus in order to supply greater levels of day lighting and reduce the artificial lighting of

as

passive

possible.

solar

gain

With and

the

success

cooling,

sustainable materials will be integrated.

the

sustainability in order to provide to the people of

Birkenhead a quality life.

Tucker, Lisa M. Sustainable Building Systems And Construction For Designers. New York: Fairchild Books, 2010.

order to achieve a significant reduction of

carbon dioxide and nitrogen oxide emissions.

Recycling and Waste Storage The 7 Arts Campus

would be equipped by

sufficient spaces for recycling and wasting under the relevant regulations.

Water Conservation

The 7 Arts Campus provides a variety of green areas. The use of permeable pavements is to let the movement of the water through

the surface and it’s mainly used for the trees, flowers and other green areas of the campus.

Additionally,

the design provides

Rogers, Richard George. Towards An Urban Renaissance. [London]: [Spon], 1999.

Wheeler, Stephen, and Timothy Beatley.

Sustainable Urban Development Reader.

Natural Planning policy Framework.

26

Phase 3 Cost Appraisal

Value of the proposal

Total Area Without 10% Minimum Estimated Income (m2) Gross (m2) Cost (£/m2) Shops: 3,882 3,493.8 £ 837.00 Offices: 25,626 23,063.4 £ 1,358.00 Library 1,440 1,296.0 £ 1,699.00

Total Income Yield @ say 7.00% Capital Value Cost of the proposal

Total Area Without 10% Minimum Estimated Construction Costs (m2) Gross (m2) Cost (£/m2) Shops: 1,625.00 3,882 3,493.8 £ Offices: 1,875.00 25,626 23,063.4 £ Library: 2,425.00 1,440 1,296.0 £ Landscape: 6.00 23,177 20,859.3 £ Site Clearance: £ 20.01 46,970 Site Preparation: £ 1.90 100,976 Ancillary Costs Infrastructure: Total Construction Cost

27

54,462

£

Professional Fees Architect Fees Quantity Surveyor Fees Civil Engineer’s Fees Services Engineer’s Fees CDM Coordinator’s Fees Legal Fees on Sale Legal fees on Letting Letting Agents

Contingencies 5.00% of Total Cost

Short-term Finances @ say 10.00% p.a.

On total building costs, ancillaries, fees and contingencies On total costs incurred on completion to full letting

Letting and Sales Fees

Letting fees @ say 15% of income

Advertising and marketing Total Development Cost

£ £ £ £ £ £ £

5,677,425.00 43,243,875.00 3,142,800.00 125,155.80 939,869.70 191,854.40 53,320,979.90

1,075.00 £ £

58,546,650.00 111,867,629.90

£ £ £ £ £ £ £ £ £

6,712,057.79 2,237,352.60 2,237,352.60 2,237,352.60 1,118,676.30 559,338.15 559,338.15 559,338.15 128,088,436.24

£ £

5,593,381.50 133,681,817.73

£ £ £

6,684,090.89 26,033,079.86 166,398,988.47

£ £ £

5,466,946.77 300,000.00 338,564,923.72

6.0 % 2.0 % 2.0 % 2.0 % 1.0 % 0.5 % 0.5 % 0.5 %

£ £ £

2,924,310.60 31,320,097.20 2,201,904.00

£

36,446,311.80 7.00 520,661,597.14

£

Value of the proposal

Total Area Without 10% Minimum Estimated Income (m2) Gross (m2) Cost (£/m2) Shops: 17,046 15,341.4 £ 837.00 Offices: 14,979 13,481.1 £ 1,358.00 Residential: 20,010 18,009.0 £ 1,461.00

Total Income Yield @ say 7.00% Capital Value Cost of the proposal

Total Area Without 10% Minimum Estimated Construction Costs (m2) Gross (m2) Cost (£/m2) Shops: 1,625.00 17,046 15,341.4 £ Offices: 1,875.00 14,979 13,481.1 £ Residential 1,675.00 20,010 18,009.0 £ Car Parking 310.00 50,100 45,090.0 £

Return for Risk and Profit @ say 15% of capital value

£

78,099,239.57

Total Expected Costs on Completion £

Site Value (in 2.5 years time) Present value of £1 in 2.5 years @10%

416,664,163.29

Less acquisition costs @ 2.5%

Site Value Today

£ £

416,664,163.29

£

103,997,433.85 0.789 82,033,175.82

£

2,050,829.40

£

79,982,346.43

Professional Fees Architect Fees Quantity Surveyor Fees Civil Engineer’s Fees Services Engineer’s Fees CDM Coordinator’s Fees Legal Fees on Sale Legal fees on Letting Letting Agents

Contingencies 5.00% of Total Cost

Short-term Finances @ say 10.00% p.a.

On total building costs, ancillaries, fees and contingencies On total costs incurred on completion to full letting

Letting and Sales Fees

Letting fees @ say 15% of income

Advertising and marketing Total Development Cost

6.0 % 2.0 % 2.0 % 2.0 % 1.0 % 0.5 % 0.5 % 0.5 %

£ £ £ £ £

24,929,775.00 25,277,062.50 30,165,075.00 13,977,900.00 94,349,812.50

£ £ £ £ £ £ £ £ £

5,660,988.75 1,886,996.25 1,886,996.25 1,886,996.25 943,498.13 471,749.06 471,749.06 471,749.06 108,030,535.31

£ £

4,717,490.63 112,748,025.94

£ £ £

5,637,401.30 41,042,310.43 159,427,737.66

£ £ £

8,618,885.19 50,000.00 168,096,622.85

£ £ £

12,840,751.80 18,307,333.80 26,311,149.00

£

57,459,234.60 7.00 820,846,208.57

£

Return for Risk and Profit @ say 15% of capital value

Appendix

Appendix

Phase 1 & 2 Cost Appraisal

£

123,126,931.29

Total Expected Costs on Completion £

Site Value (in 2.5 years time) Present value of £1 in 2.5 years @10%

291,223,554.14

Less acquisition costs @ 2.5%

Site Value Today Overall Site Value Today

£

291,223,554.14

£ £

529,622,654.43 0.789 417,766,349.82

£

10,444,158.75

£ £

407,322,191.07 487,304,537.50

28

The Seven Arts Project is classed as a regeneration project.

It will gain financial backing from the Government under the ‘Opportunities for investment and development partner’ regeneration scheme. Projects with grants from the The Regeneration Investment Organisation (RIO) cover:

Appendix

Appendix

Financial Analysis

- Commercial - Industrial - Leisure - Residential - Retail - Mixed use These projects are at various development stages and typically are each worth over £100 million in investment value.

Some of the projects in the north include: - Media City - Salford (GDV £1000m) - Liverpool Waters, Liverpool (GDV £5000m) - Stanley Docks - Liverpool (GDV £130m) Funding

from the

Government

will be a major capital in-

vestment and the rest of the funding can be found from large enterprises that would be the catalytic company such as

Liverpool Waters

Wirral Waters

Stanley Docks

Media City

Google.

Peel Group are funding the Wirral Waters project and can Seven Arts due to the similarities in project aims. Together these projects combine for a larger scale regeneration plan for Wirral and Birkenhead. provide strong links to the

29

Gov.uk, (2015). Regeneration Projects: Opportunities for investment and development partners - GOV.UK. [online] Available at: https://www.gov.uk/government/collections/regeneration-projects - opportunities - for - investment - and - development - partners [Accessed 13 Nov. 2015].

30

Birkenhead is located Peninsula and was once well known for trade,

Wirral

town and thus resulting in a low quality of

living here.

boulevard is introduced as

close to all amenities and transport routes,

an affluent town

life as spaces have been left derelict resulting

break between the main roads to give the

more residents in every field of life will

in

the

ship building and

one of the more prominent seaports in the

and occupational gap is what the proposed urban design answers to.

As

the

creative

seven traditional arts.

industry

This

and

the

will become the

driving force of the artistic and innovation campus proposal.

Sir Kenneth Robinson once

said

is putting your imagination

to

“Creativity work, and

it’s

produced

the

most

extraordinary results in human culture.”

The creation of a campus focusing on letting creativity and imagination roam free whilst sharing helpful criticisms and bouncing ideas off each other is proposed.

This

campus will

become a hub for the seven arts within the

North West and the rest of the UK.

the population of one

of

the

most

populated urban areas in the United Kingdom to one of the most derelict.

The National

Statistics Office had the population in Birkenhead at more than 300,000 at 2001 which had massively decreased to just above toward

2011. This

campus will provide office spaces and

shops that will help in the production of jobs.

The

the

campus will collaborate with

government

and

local

Peel,

universities

in offering low rent offices for start-up businesses to take root in the development.

Creating Buildings

a

clear

route

between

Listed

and the local transport was key

in making the town an easier place to live.

The

yearn to live here.

Identity

creative and inspiring atmosphere that will

This redevelopment aims to re-inject Birkenhead an identity; as the town faces the 2008 Culture Capital of Europe, Birkenhead will be identified as the Creative Capital of the UK. The campus will inject life in the derelict urban area of Birkenhead

buildings

through the creation of jobs and green

ferry

terminal

will

be

redeveloped

With the specific business hub that is the Seven Arts Campus, Birkenhead will house many artists and performers. Creating a campus to house them together creates a greatly improve their works. of the

Seven Arts

The

will be in a strong axis

right behind the promenade, these will be

migration of residents

Liverpool and other urban areas was

brought on due to the lack of jobs in the

spaces. It aims to not only become a creative hub in

Birkenhead

thus seducing people to

the first distinctive figures the population

relocate their businesses and their lives in

of

the town but to also create spaces for people

Liverpool

Birkenhead. They strong Birkenhead

will see of

will become part of a

river view along with the ferry terminal and the ventilation shaft.

These

buildings

to enjoy nature in the comfort of an urban setting where amenities are within a short walking distance away.

The

creation of the

new bus

will provide a lot of courtyard spaces for

campus is hoped to create a domino effect

station will be introduced creating a place

external exhibitions and as shared public

in

along with the train station.

A

to rest for both passengers and bus drivers.

The

tram lines will be introduced with the

collaboration their

with

Wirral Waters

Streetcar. Pedestrianised

and

areas are

realm for people to interact and brainstorm in.

Expansion

Further expansion towards the heart of Birkenhead is planned the third phase. With

cars are the

the success of drawing jobs and innovation in

with the main roads.

Self-drive

only cars allowed in the campus to create a

one place, more commercial buildings will be required in the town. phase.

Public Realm The

promenade is remade and expanded into

a big park that follows the river, creating

Leisure and additional

The insertion of leisure spaces such as

a cinema, gym or a public swimming pool will draw people in

Birkenhead as the town meets

a peaceful environment for those working

their needs for recreation and relaxation

public

without going into the hustle and bustle

the campus and for visitors.

More

areas are introduced as a place of human interaction between those working hard within their offices.

Outside

art exhibitions

and performances are greatly welcomed to

by slowly redeveloping its

in the rest of the town.

visitors enjoy their stay and not be scared

introduced in the heart of the town to let

Birkenhead

waterfront, the rest of the derelict spaces are hoped to be improved and lives improved

residential buildings are also a part of this

In less than a decade, Birkenhead fell from

at

important to introduce jobs to the area.

The

safe environment for the residents.

Occupancy

15,000

bring back people in the town, it is

Transport

a seaport town, it had historical links

towards

Business To

pedestrians a place to rest in the heart of

Birkenhead.

other maritime industries as it acted as

United Kingdom along with its neighbour, Liverpool. However, as time went on, the industries left Birkenhead and moved towards Liverpool, even earning itself the European Capital of Culture in 2008. Now, residents in the Birkenhead Urban Area are out-commuters, travelling outside of their town to go to their work. This industrial

31

in crime.

A

Appendix

Appendix

Design Strategy

of the

City

of

Liverpool

or commuting even

further to other big cities.

Additional high-

end residential areas provide places for those working in the

Seven Arts Campus a place to As the

let the town become bustling with creative

rest and live without commuting far.

energy that will become inspiration of those

buildings are in the heart of the town and

Europa.eu,. ‘European Commission - PRESS RELEASES - Press Release - Candidates For “European Capitals Of Culture2012” Present Their Plans’. N.p., 2015. Web. 13 Nov. 2015.

Trost, Matthew. ‘TED And Reddit Asked Sir Ken Robinson Anything -- And He Answered’. TED Blog. N.p., 2009. Web. 12 Nov. 2015.

Ons.gov.uk, (2015).

Population Estimates - ONS. [online] Available at: http:// www . o n s . g o v . u k / o n s / t a x o n o m y / i n d e x . html?nscl=Population+Estimates [Accessed 13 Nov. 2015].

Wirral Waters,. ‘Wirral Waters - Merseyside Regeneration Project’. N.p., 2015. Web. 13 Nov. 2015.

Wirral Waters,. ‘Wirral Street Car - Wirral Waters’. N.p., 2014. Web. 13 Nov. 2015.

32