Introduction Omnify is a creative studio that designs and develops digital goods such as HTML themes and resume templates for purchase.
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Major Studio Project
Ariel Beninca
Omnify
Semester One 2016
S2893902
2016
Omnify: to make universal
Products Elixir is an HTML theme that
gaining more followings. As
in terms of customization and
integrates users Behance into
a HTML theme, this makes it
greatly depreciates the site
their website. Elixir means a
easy for the user to design and
load time. The majority of the
magical or medicinal potion and
customize the site to however
target market would have basic
I thought this suited the theme
they please, they only need
knowledge of HTML & CSS to be
well as it contains a combination
basic knowledge of HTML & CSS
able to change images and text
of elements with the integration
or they can even drag it into
to suit them as well as remove
of the Behance portfolio, other
Dreamweaver.
sections they don’t need. In
social feeds, and multiple
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addition, a range of tutorial
design options. Benefits of
As Behance becomes the
videos will be created to show
using Behance for your website
content management system for
the user how to customize their
include saving time, less effort,
the website, I decided there was
theme. Elixir will be sold on
always up to date portfolio and
no need for it to be a WordPress
Themeforest including all styles
it further promotes your Behance
theme. WordPress limits users
in a bundle.
Product Name
P r o d u c t Ty p e
Elixir
Html theme with
Number of styles
Behance
Three
Portfolio
A ge n c y
F r e e l a nce r
Cha n ge i n g ty pewiter text
Ab o u t & Re su m e D o wn lo ad
Wh at y o u d o
Style One Portfolio Template
C o n t ac t in f o r m at io n
In st r agra m F e e d
Abo ut
Pa r a l l a x Head er effect
Serv ice s
D e sig n q uo te s fr o m tw i tte r fe e d
Cl i e nts
Style Two Agency Template
In st agr am Fee d T h e Te am
Co nta ct S e cti o n
What I d o
About
Style Three Freelancer Template
C o n t ac t in f o r m at io n
In st agr am Fee d
Ide a s & research
D e sign o f we b sit e
D e v e lo p me nt o f
La ndi ng p a g e de s i g n &
t e m p lat e s in P h o t o sh o p
t e m p l a te s
de v e l o p m e nt
The Process
Doc umentation
Tu t o r ial V id e o
T h e m e f o r es t g r a p h i cs
P r o duct l a unch
(p ac k a g i ng )
Products
Landing Page For themes with multiple style options, a landing page is needed so the user can choose which one to preview. The interface design makes it easier for the users to see the different styles in order to make their selection.
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Products
Documentation The theme documentation contains information and instructions about how to use the template. This is included when the user downloads the files after purchasing the theme. It is a html file that the user opens in their browser as a website. I have designed it to be easy to navigate and communicate easy to the user.
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Packaging
Themeforest Graphics These graphics are designed to market the theme on theme forest and communicate the features of the theme to potential buyers.
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Products For those who just want a sexy website, Imbue is the template for you. It offers a unique full page parallax feature with a clean, simple and easy to navigate design. To update the portfolio items the user only has to replace images so it is pretty easy to maintain. The template will be sold on Themeforest in one style with the possible expansion of other features in the future.
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Product Name
P r o d u c t Ty p e
Number of styles
Imbue
Responsive HTML portfolio template
One
Abo ut s e cti o ns w i th S k i l l s
Each portfolio I tem is a full screen slid e sh o w
Ea ch s e ction is 100% s c r e e n he i ght and can b e na vi ga t e d with arrow key s.
C o n t ac t Se c t io n
Packaging
Themeforest Graphics These graphics are designed to market the theme on theme forest and communicate the features of the theme to potential buyers.
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Products This A4 resume template perfect for any passionate developer wanting to display their skills in a creative way. To non developers, code can look scary, though this resume communicates the message to anyone (who can read English). This is not your average CSS, it’s laid out using sass which communicates the content better + all good web developers use sass. The template comes in both light and dark as well as features fully layered PSD and AI files.
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Product Name
P r o d u c t Ty p e
Number of styles
Coder
R e s u m e Te m p l a t e
Tw o
packaging
Creative Market Product Page
This is the product listing page on creative market that serves to provide information and previews to potential buyers.
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Products This is a simple minimal resume template ideal for creatives but can be adapted for pretty much anyone. It features a unique time-line of work experience and education which communicates in a visually appealing way. The product will be available on creative market in both AI and PSD formats.
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Product Name
P r o d u c t Ty p e
Number of styles
M i n i m a l R e s u m e Te p l a t e
R e s u m e Te m p l a t e
One
packaging
Creative Market Product Page
This is the product listing page on creative market that serves to provide information and previews to potential buyers.
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Photography I took the photos to use as images for my websites so I am able to include them as apart of the commercial product without copy-write issues.
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Photo shoot 1
Photo-shoot 2
Brisbane City
Phillip Rudnev
P h o t o g r a p h y b y A r i e l B e n i n c a . G r i f f i t h p h o t o g r a p h y s t u d i o w i t h P h i l l i p R u d n e v. 2 0 1 5 .
G r i f f i t h p h o t o g r a p h y s t u d i o w i t h P h i l l i p R u d n e v. 2 0 1 5 .
G r i f f i t h p h o t o g r a p h y s t u d i o w i t h P h i l l i p R u d n e v. 2 0 1 5 .
Brisbane Art Gallery 2015.
Brisbane city 2015.
The Brand Omnify: to make universal A creative studio that designs & developers website templates & digital goods for purchase.
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Brand Name
We b s i t e
Number of Products
Omnify
omnifycreative.com
Four
Stationary
Bussiness Cards
The front features a blind impressed logo onto 600gsm white card. I felt only the website is needed for this particular brand as it contains the contact information and social media links.
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Stationary
Invoice
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Stationary
Email signature
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Social Media
facebook.com/omnifycreative
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Social Media
Instagram: omnifycreative
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The Website
omnifycreative.com
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Interior fit-out
Studio
As my products are digital, I am unable to design the shop fittings for them. What I have designed is the creative studio of which the products are designed and developed for Omnify. The studio features office spaces with room to expand in a creative environment. Studio facilities include a meeting room, entertainment area, bathroom, kitchen, gym, games, pool, carpark, and a photo studio. I have also included a guest bedroom on the bottom floor. My own house would be on the second level of the complex.
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Cause-related
Marketing
Omnify and WWF are joining forces during the month of May to raise awareness and money for deforestation and its effects We encourage people to use digital resumes and portfolios instead of printed ones in this growing age of technology where deforestation is a major issue.
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Assesment Item
C a m p a i g n To p i c
Campaign Elements
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Deforestation
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Cause-related
Marketing
We b s i t e p o p u p When the user scrolls to the bottom of the website (omnifycreative.com) a pop up is triggerd with the following page to prompt the user to read more which takes them to a seprate page which opens in a new tab as to not distract the user from the website itself.
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Cause-related
Marketing
We b Pa g e The web page is designed to educate the user in a simple, easy to communicate way. As you scroll down you can read more facts about deforestation in simple dot points to break it up.
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Cause-related Marketing
Instagram Post
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Cause-related Marketing
Facebook Post
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Cause-related
Marketing
Google Adwords Advances in Internet technology have evolved the business world in a number of ways, including taking advertising techniques to a new level. Advertising online throughs google Adwords allow us to targets users based off search history meaning we are more likely to generate sales from it. We will also advertise on design blogs and web design awards site to focus on our target market.
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Cause-related
Marketing
Email Marketing Users can sign up to a mailing list via our website with an incentive. An email will be sent out informing subscribers of the campaign.
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Thank-you