Joakim Helenius

Joakim Helenius Ă„rikatel Juhtimisakadeemia April 17, 2013

CAN AN INTERNATIONAL COMPANY BE HEADQUARTERED IN ESTONIA? Can young Estonians build an international career without leaving Estonia?

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History and Experience AS Trigon Capital was founded in 1994 and is 100% owned by well-known Scandinavian investors with solid business backgrounds. We manage USD 1 billion in client assets, deploying our own capital alongside that of our clients. Our core business areas include: Funds and Contractual Mandates ● Funds and Contractual

Mandates ● Private Clients Mandates

Trigon Capital Supervisory Board Experience Joakim Helenius Founder and Chairman of Trigon Capital

Merrill Lynch, Executive Director Goldman Sachs, Vice President Trigon Agri, Chairman of the Board and founding shareholder Chairman/Member of the Boards of over 20 leading regional banks and corporations

Peter Fagernäs

Conventum, Managing Director and Chairman Pohjola Group, Chairman Fortum, Chairman of the Board Nokia, Member of the Board Helsinki Stock Exchange, Vice Chairman Trigon Agri, founding shareholder

Kai Helenius, Ambassador

International Fund for Agricultural Development, Governor Asian Development Bank, Governor Inter-American Development Bank, Governor Finnfund, Chairman of the Supervisory Board Finnish Ministry of Foreign Affairs, Undersecretary of State

Timo Jouhki

Thominvest, President Conventum, Lead Investor/ Member of the Board Trigon Agri, founding shareholder

Pertti Laine

Veikko Laine Oy, Chairman Trigon Agri, founding shareholder

Merchant Banking

● Direct Corporate

Investments ● Property Investments

rivatClient Mandates Trigon Capital is uniquely positioned to provide top-rated investment and managerial services by combining the highest professional and ethical standards emanating from its Scandinavian ownership with the local CEE market and GEM sectoral expertise of its professionals.

Trigon Capital directly employs around 50 professionals and has a total of close to 2,000 employees under its operational management.

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WHY NOT TO INVEST IN ESTONIA? Estonia is small as a market Estonia is peripheral geographically Estonia has a shortage of specialists Estonia is poor in capital

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WHY INVEST IN ESTONIA? Business friendly tax system Functioning legal system, low corruption, good English language skills Low cost base compared to Scandinavia

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WHERE DO ESTONIAN’S STRENGHTS LIE? Good work ethic Technically competent thanks to a good educational system Ability to combine western attitudes to an understanding of slavic language and attitudes

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WHERE DO ESTONIAN’S WEAKNESSES LIE?

Exceptionally bad sales skills Inward looking attitudes too prevalent

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WHAT WOULD I DO AS A YOUNG ESTONIAN INTERESTED IN BUSINESS? Estonian versus international employer Entrepreneur versus employee Which business sector holds the best potential

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WHAT NEEDS TO CHANGE FOR ESTONIA TO CATCH UP IN LIVING STANDARDS WITH SCANDINAVIA? Do not copy: be different Radical measures needed to attract foreign investment and know-how Open up the country to immigration Introduce sales and presentational skills as a core part of the educational syllabus Promote the virtues of business and entrepreneurialism as aggressively as possible

Without a strong economy Estonia will not be able to maintain its cultural and linguistic independence for very long!

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Thank you!

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