AFMC TV: A NEW WAY TO REACH THE COMMUNITY By Michelle Rupp
“T
wenty inches of snow is great brainstorming weather!” During the snowstorm of 2021, the communications team at the Arkansas Foundation for Medical Care (AFMC) worked diligently from remote offices, brainstorming and creating the industry’s first internet-based health care show of this kind. “Television and creating content with viewer benefit is in my blood,” said Michelle Rupp, Vice President of Communications and Strategy at AFMC. “The team worked exceptionally hard in the spring. We launched AFMC TV in July.” AFMC TV provides health care and lifestyle content on a weekly basis. AFMC is a health care nonprofit leader. While most of the company’s contracts are with Arkansas state agencies, AFMC conducts business in nearly all 50 states and Puerto Rico. AFMC TV positions the company as a thought leader, both locally and nationally. Episodes are released every Wednesday morning. You can watch on AFMC.TV as well as AFMCs social media channels. The fall episodes featured an eight-week segment series, “Catch Up on Your Check-Up,” where different physicians came into the studio or were interviewed virtually to discuss the importance of checkups. “This series was of particular importance, since 4 in 10 adults in the U.S. avoided medical care due to the pandemic. It
40 WINTER 2021 | ARKANSAS HOSPITALS
AFMC TV's Michelle Rupp interviews Dr. Jeanne Wei of UAMS (top) and Dr. Stacy Smith-Foley of CARTI (bottom).
