A dR GROUP ARTEDELRICEVERE™
A dR GROUP ARTEDELRICEVERE™
In beautiful tea gardens mountains and sky, clouds and wind, have their own soul… In beautiful tea gardens Camellia sinesis tea leaves follow the seasonal tide… ArtedelRicevere celebrates the luxury of a time able to live a unique experience.
The ritual of tea, now an italian pleasure Tea as expression of well-being, style and taste representing a whole new approach to luxury lifestyle
ArtedelRicevere™ Group had made the simple tea leaf its core business, transforming the pleasure of sipping a warm infusion into a special Italian life style where rituals and ceremonies from other countries are read and newly proposed, according to the ultimate receiving trends, to celebrate a new model of socialization. A tea that, through ArtedelRicevere™ experience and creativity, goes beyond the 5 O’Clock Tea british tradition, just one of the way of knowing tea, and becomes an ideal pal for every moment of the day. A tea where luxury, relaxation and well-being meet together in perfect harmony. AdR Group redesigns and distributes tasty products working only with ‘superior’ tea leaves, having chosen the Luxury Goods as his own market place; selects famous Tea brands holding their exclusive distribution rights and produces tailored concepts for specific custom projects. AdR Group also advise Customers (Hotel, Boutique or Lounge) in choosing the more suitable brand for their commercial goals, teaching the knowledge of all kind of teas, thanks to its know-how based on a specific codified method for professional tasting. Francesca Natali ‘handpicks’ all Camelia sinensis leaves in the best tea garden of the world and works with her team to provide Customers
with tailored projects, using a ‘problem solving’ attitude to grant uniqueness and excellence. ArtedelRicevere™ can translate the simple gesture of offering a cup of tea in a special ritual where the pleasure for excellence, the Italian stylish taste and foreign country cultures meet together: its cup of tea is able to companion delightful moments of relaxation throughout all the seasons and in every moment of the day. A present given to your own host is a gift to yourself: choosing a selected pure ‘crû’ or an exclusive scented tea selected by AdR Group makes this gesture a sublime not repeatable moment. A noble and ancient ritual becomes a symbol of hospitality and of that Art of Emotional Receiving (Engish translation for the Arte del Ricevere company name) that AdR Group has proudly chosen to replicate intents and modalities; a special luxury, enclosed in a small fragile tea leaf, enwrapped by a fine metal box with a contemporary design. In each single cup of tea ArtedelRicevere™ represents therefore a lifestyle where time becomes a precious ally to live a life from a new, privileged, perspective.
FRANCESCA NATALI - THE METHOD ‘I started working years ago, repositioning tea in Italy, where it was considered a family home sipped drink, not considered in professional market researches…Today the general view is really changed!’ (Francesca Marina Natali, founder and CEO ArtedelRicevere™ Group) Expert of Tea culture and pioneer, in Italy, in creating a professional method for Tea Tasting, Francesca Natali, founder and leader of AdR Group, had started her business on an intuition born from a passion and from her ability in anticipating the changing environment in the professional tea field.
TEA EXPERIENCE - THE TRAINING Knowledge is a real luxury. Discovering the difference between a warm infusion cup and a cup of a great ‘crû’ from China is a delicate pleasure and a precious experience in each personal professional career. ArtedelRicevere™-Tea Experience is a professional course for Hotels & Spa, Tea Lounge, Bars and Restaurants: attending all its sections followers will learn information and specific competencies concerning the whole tea field. • Tea Service: receiving Customers with Elegance (mood and lifestyle in a Cup of Tea) • Product: Tea Leaves (Professional Tea Tasting) • Feeling: the Pleasure of Celebrating with Tea • Consulting: Tea leaves to create the Event (Ideas & Solutions for a stylish Tea Time) • The Expert: Coaching and Training the person in charge of Tea
SIGNATURE SENTENCES
“Thanks to the precious collaboration with ArtedelRicevere, the Top Guests at the Hotel Caruso Belvedere - the latest jewel of the Orient-Express Hotels on the Amalfi Coast - have the pleasure of an English Style Tea Time with a rich Tea Menu, including a wide selection of the most exclusive blend.” Giampaolo Ottazzi - General Manager Massimo Dorino - Food & Beverage Manager
“Developing Tea knowledge and consciousness is mandatory for a brand whos roots are in the far East. ArtedelRicevere is the ideal partner for our project: refined in image and quality.” Andrea Prevosti - General Manager
the
chedi milan
“Our Guests really appreciate the innovating and refined packaging, enwrapping a product not well known in Italy yet, but with a lot of appeal for foreigners Clients.” Vincenzo Calci - Food & Beverage Manager
“Tea service at Town House Galleria is a cerimony held at any time of the day. A wide selection of blends is offered with pastry and sandwich, with special attention to the Guests nationality, tea leaves quantity, hot water temperature and time of infusion.” Vito Lazzazzara - Head of Butlers
“The Tea Training with ArtedelRicevere team, always professional and available, has been essential to our staff, in order to gain ability in offering a proper tea in leaves with new and fascinating instruments.” Antonio Caruso - Food & Beverage Manager
ARTEDELRICEVERE srl AdR Group Via Wildt 19/4 20131 Milano T: +39 02 2822827 T: +39 02 2826293 F: +39 02 2829753 feste@artedelricevere.com www.artedelricevere.com Founders of: Artedelricevere - Voyages Boutique "L'arte di Offrire il Thé" Via M. Melloni 35 20129 Milano T: +39 02 715442 Sole Agent in Italy for: Kusmi Tea Les Contes de Thé - Christine Dattner Esprit Zen
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