NEW ON THE HIGH STREET:
Balloon business takes off New shop, ‘Make It Special’ has recently
What’s in stock?
opened its doors at the top of St Nicholas
The shop sells a variety of gift balloons and
Street. We find out more about owner,
displays for special occasions, from
Kelly Aziz, why she decided to set up shop,
birthdays, baby showers, christenings,
and what her plans are.
engagements and graduations to well wishes and more. There’s also a range of
Keeping it local
soft toys and baby items, along with a small
The wife of local businessman, and local,
selection of bridal party items.
phone-saving superhero, Roy Aziz, Kelly’s
If you opt for a gift balloon, Kelly will inflate
initial thoughts when seeing that the shop
it for you using either air or helium. You can
on St Nicholas Street was up for rent, was as a base for her husband’s popular business, Fonemagic. Happy working from his home workshop, Roy decided to stay put – but the opportunity got Kelly thinking.
choose to have items displayed inside your balloon and even have it personalised. They also stock a variety of artificial flowers, which can be used to create a balloon “The shop side of things happened so
display in the form of a hat box filled with
quickly,” said Kelly. “The idea came up just
flowers.
after the new year. From within a week of going to look at the shop, I had the keys in
What’s next?
my hand. Then the hard work began.”
Kelly’s fun, imaginative and entrepreneurial
Kelly has lived with her family in Diss for her
outlook is reflected in the displays and
whole life, so the chance to open a shop in
decor in place throughout the shop. And it’s
her hometown was even more special.
this creativity that will continue to drive the
“I’ve had great support from other local
business forwards.
independent shops within the town too,”
“I’ve really enjoyed setting up the shop, the
said Kelly. “Given what everyone has been
business, and the brand,” said Kelly. “And
through over the past two years, I felt I
I’m looking forward to trying out new ideas
wanted to grab this opportunity to support
and introducing different stock to suit
my hometown by opening another small
different occasions.”
independent shop.”
Diss Matters Summer 2022 39
