Abit•Texbrasil News #24

24th edition

ABIT TEXBRASILNEWS

SPFW

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ew i v e r P d n e r sT a n i M

Brazilian Fashion Weeks 24th edition

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SPFW

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Fashion Rio

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Alessandra Ambrosio was one of the highlights

International journalists check out the A/W edition

Minas Trend Preview The 11th edition of Minas Trend surprised international guests

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Texbrasil Design Event launches premium brands group

From Brazil

Cynthia Hayashi of CYN brand is the new member of Texbrasil Tudo bom? opens its first store in Brazil

Get Ready Brazilian textile and apparel events

24th edition

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SPFW

Alessandra Ambrosio was one of the highlights

1stDay

Osklen

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Ronaldo Fraga

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ao Paulo Fashion Week A/W 2013 edition comes to an end, with 19 fashion shows being presented over the 3 days of the event. Sao Paulo Fashion Week brought innovation and trends for the coldest and most elegant season of the year.

Brazilian top model Alessandra Ambrosio was the highlight of the edition, participating for Colcci at the closing show of the event’s second day. The brand is a participant of Texbrasil (Brazilian Fashion Industry Export Program) developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

For four seasons, the model has been the main highlight of the campaign and one of SPFW stars.

Teca by Helo Rocha

FH by Fause Haten

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Triton

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Ellus

Tufi Duek

2ndDay

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Joao Pimenta

UMA Raquel Davidowicz

Samuel Cirnansck

Lino Villaventura

3thDay

Forum

Vitorino Campos

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R.Rosner

Maria Garciavitch

Alexandre Herchcovitch

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Colcci

Reinaldo Lourenรงo

24th edition

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Fashion Rio/ Rio-à-Porter

International journalists check out the A/W edition

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he 22nd edition of Fashion Rio entered a new phase for the Brazilian fashion market, which now anticipates the release of the A/W collections to October/ November and the S/S collections to March/ April. Texbrasil (Brazilian Fashion Industry Export Program), developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency), supported the event inviting 15 international journalists.

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The list included Elisabeta Tudor and Regis Colin, of Standard and Now Fashion magazines, and Remi Kuzniewski, of Le Monde, from France, plus Tommaso Palazzi and Marta Casadei, of ClassTV and Vogue respectively, from Italy, and Helen Jennings, of The Guardian, from England. Alessa brand, participant of the Program, was on the catwalk on the first day, with a “black colored” concept, with color symbolizing the unknown.

Acquastudio

Alexandre Herchcovitch Oh Boy!

TNG

Alessa

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2nd Floor

Sacada

Filhas de Gaia

O Estudio

Andrea Marques

Nica Kessler

Coca Cola Clothing

Patachou

Espaco Fashion

3thDay

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2ndDay

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1stDay

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READ MORE OF ALESSA

24th edition

R. Groove

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Minas Trend Preview

The 11th edition of Minas Trend surprised international guests

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he 11th edition of Minas Trend Preview (MTP), held between November 20 and 23, in Belo Horizonte, indicated a gradual recovery in sales for 2013. This edition featured 234 exhibitors, which is 18% over the previous one. Seven journalists and four international buyers were present, giving their approval to their the tradefairs and fashion shows. They were invited by Texbrasil (Brazilian Fashion Industry Export Program) held by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

The French magazine reporter Wad Thomas Renard made a positive comment on the collections presented. He said production in Brazil has its own personality: “this is my first time in your country, and I can see a beautiful mix of colors, cultural influences and sense of humor�, he said.

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Vivaz

GIG

Patrícia Motta

READ MORE OF VICTOR DZENK

Victor Dzenk

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Jardin

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24th edition

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Texbrasil Design

Event launches premium brands group

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ast Wednesday (28), the Baretto Bar, at hotel Fasano “Sao Paulo”, welcomed celebrities, journalists, stylists and fashionists to launch Texbrasil Design, a group that gathers 26 fashion brands with premium positioning to participate in various training activities and promotions in the global market from 2013. The project is the initiative of Texbrasil (Brazilian Fashion Industry Export Program) held by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

During the event, Abit’s vice-president, Alfredo Bonduki, commented that the initiative represents an ancient longing of the association to highlight the characteristics of the Brazilian production. “We want to show how our fashion reflects the rich culture of the country”, he said.

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Céu henique Cecília Ec

Marjorie Pires

André Hid algo

Paula Rudge and Laura Ru dge

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ra laventu Lino Vil

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Bettina Prat a

oto da Yamam d Fernan Ohtake an Rodrigo

Enricco Bene tti and Barb ara Thomaz

ht Stefan Weitbrec

ndramini and Luciana Ve

Flávio Galassi and Cynthia Hayashi

Inez Villaventur a

and Régis Vieira

Helinho Calfat

ndida Maria Câ

Fernanda Perla ky and Renato Breia

beiro d Letícia Ri rin Feller an nzalez, Ka Go a íli ar M

Emílio Bonduki, Juliana Bonduki and Alfredo Bonduki Fernando Fiervo and Gabr iela

Sakate

João Suplicy

Prado Rafael Lucas Melo and Miá Mello

Fred Lessa

chuch riane S and Ma

Evilásio Miran da and Carol Pa zzeto

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From Brazil

Hering bets on two themes to create high summer collection

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ith the arrival of Summer in the Southern Hemisphere, Hering brought some news to heat up the season even more. The main trends that the brand offers are various t-shirt models, shirts, colorful pants, printed blouses and pieces with lace and laise details. The women’s collection was inspired by two themes: Antilles and Flowers Market.

The first is a tribute to the Netherlands Antilles, in the Caribbean. The prints date back to the stone streets and colorful houses of the country. The color palette is inspired by the Caribbean climate, which is warm and humid. In this way, Hering invests in white and in shades of blue, green, pink and orange.

Among the pieces, the highlight is for flare striped pants and printed shorts.

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From Brazil

Cynthia Hayashi of CYN brand is the new member of Texbrasil

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ashion designer Cynthia Hayashi, who recently launched the brand CYN, put in her name among participants of Texbrasil (Brazilian Fashion Industry Export Program), developed by Abit in partnership with ApexBrazil (Brazilian Trade and Investment Promotion Agency).

With a successful career in the fashion world, she won the reality show Projeto Fashion 2011 (Brazilian version of Project Runway). Before that, Cynthia won the 2nd edition of Ponto Zero in 2009: a contest to fashion students idealized by Abit, through Texbrasil, in partnership with the events Casa de Criadores and Mercado Mundo Mix. READ MORE

24th edition

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Get Ready

National events

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exbrasil organizes press trips with the world press to the main fashion, fabrics and home textiles events in Brazil. The Program also promotes the Buyer

Project, arranging meetings between members of the international press international buyers and Brazilian have already come to Brazil. See companies with export potential, below the next events: especially during trade fairs. In ten years, over 960 buyers and 980 *Submissions must be approved.

Première Brasil

Register

(buyers and press) São Paulo (SP) January, 22nd and 23th

For buyers For press

Following Première Vision’s standards of quality and selection, Première Brasil welcomed renowned manufacturers from Latin America, United States, Europe and Asia. Here, fashion professionals can find a far-ranging offer of fabrics, yarns,fibers, trimmings and textile design for printing. www.premierebrasil.biz

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Get Ready

Brazilians in international trade shows Heimtextil

Who’s Next Prêt-à-Porter - 1st edition

Messe Frankfurt Exhibition GMBH Frankfurt (Germany) January, 9 to 12

Porte de Versailles Paris (France) January, 19 to 22

• Buettner • Dohler • Karsten

• Anamaria Couture • Auá • Cecilia Prado • Osklen • T. Arrigoni • Tudo bom?

Première Vision NY - 1st edition Metropolitan Pavilion & Altman Building New York (EUA) January, 15 and 16 • Caju Collective • 412Be • Musse Design • Savyon • Renauxview

Pitti Bimbo – 1st edition Fortezza da Basso Florence (Italy) January, 17 to 19 • Rose & Bleu

Colombiatex Medellín Colombia Plaza Mayor Medellín (Colombia) January, 22 to 24 • Audaces • Canatiba • Cataguases • Cedro • Covolan • Farbe • Delfa • Doptex • Gvallone • Hudtelfa

24th edition

• Linhas Setta • Neotêxtil • Paramount • PH Fit • Rosset • Santanense • Tavex • Vicunha • Zanotti

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check what is going on in the Brazilian fashion world