Clover Canyon Pop-up Shop by Ashley Weil

Clover Canyon Pop Up Shop BY: Ashley Weil, Diandra Skeffrey, Lee-Anne Lingo & Trishawn Brown

Cover Letter

Kevin Knaus November 17, 2014 Knaus Investments & Co. 1600 Peachtree St NW Atlanta, GA 30309 Dear Mr. Knaus, We are writing in regards to the Clover Canyon pop-up shop we are scheduling to open during the month of August. I am enclosing the business plan to support an angel investment of 75% as our start up capital for the shop. As we discussed, the 75% will cover majority of our expenses for this start-up pop-up shop and our core stock inventory. This will help us get on our feet and to start the month. We are expecting great profit from being in the heart of Chicago and with high traffic volumes and the inventory we are carrying. We are a very hard working, determined group that will make this pop-up shop a huge success. Thank you so much for your consideration. I look forward to your reply and to the prospect of a long-term relationship with you personally. Thank you, Ashley Weil Diandra Skeffrey Lee-Anne Lingo Trishawn Brown Clover Canyon 224 S. Michigan Ave Chicago, Illinois 60604 (312)-944-0040 sales@clovercanyonchicago.com

Clover Canyon

Prepared by: Ashley Weil Dianra Skeffrey Lee-Anne Lingo Trishawn Brown Clover Canyon 224 South Michigan Avenue, Chicago, IL, 60604 (Phone)1-404-058-9856, (Fax)1-404-683 4549 sales@clovercanyonchicago.com www.clovercanyon.com

Date Prepared: November, 17th, 2014

All rights reserved. This business plan is to remain Private and Confidential. There should be no copies made of this business plan, and should not be distributed to outside parties without Clover Canyonâ&#x20AC;&#x2122;s consent. Reproduced classified information of this report without the written consent of Clover Canyon is strictly prohibited. All rights are reserved.

Table Of Contents: Cover Page Page 2 Executive Summary: Business Overview Page 6 Mission Statement Page 6 Critical Success Factors Page 6 The Management Team Page 6 The Market Page 7 The Financial Plan Page 7 Management Plan: Business Structure Page 8 Management Team Page 8 Management Compensation Page 8 Personnel Compensation Page 8 Key Advisor/Directors Page 9 Communication Page 9 Governmental Approvals Page 10 Merchandising/Product Plan: Merchandise/Product Description Page 11 Unique Characteristics Page 12 Six-Month Merchandise Plan Page 12 Merchandise Assortment Page 13 - Page 19 Markup/Markdown Policy Page 19 Brick-and-Mortar Location Plan: Physical Location Page 20 Location Features Page 20 Target Market Considerations Page 20 Signage Page 20 Web Plan Summary: Overview Page 21 Internet Strategies Page 21 Online Marketing Strategy Page 21 Costs Page 22 Shipping & Delivery Methods Page 22 Future Features Page 23

Marketing Plan: Industry Profile Page 24 Market Economic Factors Page 24 Market Analysis Summary Page 25 Customer Profile Page 25 Future Markets Page 25 Competitive Analysis Page 26 Pricing Page 27 Pricing List Page 27 Price Policy Page 27 Pricing Strategy Page 27 Market Penetration Page 27 Advertising and Promotion Page 28 Sales strategy Page 29 Publicity Page 29 Promotional Events Page 29 Evaluating Marketing Efforts Page 29 Financial Forecast: Sales Forecast Page 30 Cash Requirements Page 30 Break-even Analysis Page 30 Projected Financial Statement Page 30 Cash Flow Statement Page 30 Income Statement Page 31 Balance Sheet Page 31 Profit & Loss Page 31 Retail Operations: Reporting Policies Page 32 Employee Development Page 32 Staffing Levels Page 32 Hours/Days of Operations Page 32 Inventory Control Page 33 Security System/Shrinkage Control Page 33 Appendix Page 34 Bibliography Page 45

Executive Summary Business Overview: The name of our business is Clover Canyon. We are bringing the widely known neoprene designer to the streets of Chicago. This will be a brick and mortar pop up shop, and first shop to cater to just selling Clover Canyon outside of department stores and local boutiques. We will also operate our online e-commerce site. The business will operate under a legal entity of Corporation. Clover Canyon is dominantly a women swear retailer. Selling dresses, tops, bottoms, jackets, and swimwear. The market Clover Canyon caters to are women, mostly between the ages of 18-45 who like to wear these dresses to events, or just to go out with their girlfriends for a night on the town. These women are in the high middle class to upper class in society. They have a bit of a disposable income, enough for them to buy that one amazing piece that will amp up their wardrobe when they need something to wear last minute. This business is especially unique, not only for the type of fabric used but also for the location. Clover Canyon uses neoprene as their main fabric, which sucks everything in on all the right places. You look and feel amazing in these dresses. With the first strictly Clover Canyon brick and mortar shop opening in Chicago, this is very unique and caters to a niche market. Planning it around local Chicago events, like Lollapalooza, gives us a unique chance to market our pop up shop. The address is 224 South,Michigan ave, Chicago. We will operate 9am-8pm on Monday – Saturday and Sunday open 12 – 7.

Mission Statement: Our mission is to make women feel like they are wearing a piece of art that is hand engineered to frame and enhance their body.

Critical Success Factors: • Continuously review inventory and sales to anticipate and make adjustments accordingly. • Implement strategies for stock turnover that will guarantee constant newness and a reason for frequent customer return. • Advertise to main target market during Chicago activities to generate more sales • Provide clients with personalized customer service to have them return to buy more during the 4 weeks • Have new stock every week just incase we run out, and carry a limited size run of each piece to ensure exclusivity

The Management Team: The key management team will include the four of us, Lee-anne, Trishawn, Diandra, and Ashley, and interns with a retail background. The four of us, being students at one of the best art schools for Fashion Marketing in the country, will manage the shop. We each have an excessive background in retail with jobs and/or internships, and have the knowledge and talent to manage the team and bring the pop up shop to life. On top of us being there, we will also hire 4 sales associates for the four-week period. These associates will have to have a background in fashion or the retail industry. Being right by the Art Institute of Chicago, finding sales associates or interns during this time period will be simple. We also have a board of directors within Clover Canyon, as they are a large corporate business. They help us oversee our direction and policy. Our board of directors is listed under the management plan in Key Advisors/Directors. We have Angel Investors that are investing 75% into our business. 6

The Market: The woman’s market has continuously experienced city growth. And by 2018 it’s expected to have a value of 224.6 billion dollars. That is in an increase of 20.1% since 2013. Since the women we are trying to target are in the age demographic 18-35, most of them are heavy on social media. We will reach the market in terms of advertising by promoting on Facebook, twitter, and instagram, and collaborating with lollapalooza in handing out special wristbands for a 15% of if you come in and show the wristband. Since our line is very unique with the faric we use and the eclectic prints, our two main competitors are Mary Katrantzou and Mara Hoffman. Clover Canyon positions themselves against them with pricing, advertising, and print. Clover Canyons prices are relatedly affordable to any person in the target market. Compared to Mary Katrantzou, Clover Canyon is way more affordable as Mary Katrantzou positions herself as more of a luxury line. Mara Hoffman is a little less expensive but also uses funky designs, but the quality is lacking. Clover Canyon is heavy in advertising on Facebook and Instagram. This sets them apart as Mary Katrantzou and Mara Hoffman don’t have as much of a heavy presence on social media.

The Financial Plan: The financial plan will discuss sales forecasts, cash requirements, the break even analysis, projected finical statements, monthly cash flow statements, income statement, and the balance sheet. The costs needed to start the business without merchandise is expected to be at $38,600. The merchandise total over our four-week opening is $61,395. Our total together with expenses and merchandise is $99,995. Our gross margin, what we’re expecting to make in profit, is $84,190. In order to start our pop up shop, our source of funding is going to come from Angel Investors and the rest from our own pockets. 75% of funding will be coming from the Angel Investors, and 25% is what we’re contributing.

Management Plan Business Structure: The legal form of the business is a corporation. We will be establishing the corporation in our own names. The portion of ownership of the business is as follows: Lee-Anne Lingo – 25% Ownership, Ashley Weil – 25% Ownership, Trishawn Brown – 25%, and Diandra Skeffrey – 25%. We are also doubling as the management team members. We will have angel investors to help us invest in our pop up shop.

Management Team: The management team consists of four women; Ashley Weil, Lee-anne Lingo, Diandra Skeffrey, and Trishawn Brown. We will not only be opening the shop ourselves, but also running it as the management team. We will all be in charge of buying decisions, selling, how we will advertise and promote, and how we will market ourselves. All four of the key managers have attended the Savannah College of Art and Design, and majored in Fashion Management and Marketing. We all have extensive knowledge in the business and how to succeed. All of us are extremely knowledgeable in Microsoft Office Suit, and Adobe Suit. Ashley Weil has been working in retail for the past 6 years. She has excess knowledge on how to handle customers, as well as sell. She has also worked in the hospitality business for two years so her customer service is impeccable. She is personable, sociable, and friendly. Lee-anne Lingo is a team player, honest, and is very dedicated to her work and succeeding. She has interned with various designers in the past, as well as volunteered in various runway shows and as a stylist. Diandra Skeffrey is a very focused, dedicated, and prioritizing person. She has worked in various retail positions with Bloomingdales and Neiman Marcus. She has excess experience from interninga as a personal assistant. Diandra has opened up her own boutique, all based on e-commerce, and has so far been successful. Trishawn Brown has worked in retail for a number of years with experience from Banana Republic and Kate Spade. She’s a very independent and hard working person. She is very knowledgeable with fabrics, and has blogged for hercampus.com. She has also worked as a social media intern, which can help benefit us when it comes to promotion. Resumes of all four managers can be found in the appendix.

Management Compensation: The management team will be getting paid $15 an hour. This will help us receive money that we put into the business. Over the course of four weeks, the average total for all of us will be $3,360. We will not be receiving any incentives, compensation, or bonuses. The interns will be getting strictly class credit for working for us over the course of the 6 weeks. There is a management schedule that doubles as a matrix that is in the appendix. (See appendix chart 2.5)

Personnel Compensation: Qualifications of employees include a background in retail and a background in fashion. Attending an art school is a plus, and you have to be approved for school credit in order to intern for us. Interns will get incentives such as a generous employee discount (50% off). Interns will not be getting paid, and will not be receiving bonuses. The roles of the interns will include selling on the sales floor, knowing how to ring up and process a transaction, know how to do returns, know how to greet and have a personable conversation with the clients, and be able to capture client information. There is an employee schedule that doubles as a matrix that is in the appendix. 8

Key Advisors/Directors: We have five people who are our key advisors and board members and can help us when needed. Our board members consist of the following people: Kevin Knaus – Professor at the Savannah College of Art and Design. Kevin Knaus has been a trend forecaster, and is very good at business plans. He can give us guidance and oversee our direction. William Tompkins – SVP of HR at Macys and Bloomingdales. William has excess knowledge in hiring and firing, and how to run a business in order for it to be successful. William has been on the board at GAP while working there, and has met many successful people in the process that could eventually help us like Domenico De Sole and Gary Muto. Mark Ferguson – SVP of Global Procurement at Coca Cola INC. Mark is very good with numbers and can help us in our buying and future buying processes. Gary Muto – VP of Ann INC. Gary Muto has gone through it all when it comes to retail. He worked his way up the chain while working at GAP INC, and was also on the board of directors. Kay Krill brought him on in Ann to help re-brand the company which he did successfully. Gary is a prime member of our board. Rozae Nichols – Founder and CEO of Clover Canyon. Being we are opening a Clover Canyon pop up shop, Rozae is the perfect member for our board. She can guide us in the right direction when it comes to selling the product, visuals, and promotions. She knows her business like the back of her hand.

Communication: The values and expectations of the business will be communicated both internally and to the customer through our mission statement and our actions. Our mission statement, as listed above, shows what type of company we are and how we express ourselves. To follow up on this, our employees will communicate our business through their appearance and actions. They will be representing Clover Canyon at all times. We will have a dress code of either wearing all black, or of Clover Canyon. We will make sure there are no distractions while being on the floor. Body language is a very big factor in communication, so interns and managers won’t be standing on the floor looking bored. They will have something to do at all times. There will also be reminded on nonverbal communication through body language, gestures, and tone of voice. Both managers and employees must overcome verbal and nonverbal barriers in order to communicate effectively and leave behind a good impression on customers.

Governmental Approvals: In order to start a business in Illinois, we need to first figure out what legal entity we will be operating under. Since we are operating under a corporation, we will have to fill out and submit a corporation form. After we do that, we have to register a business name that is different from the owner’s full legal name. This is under the “Assumed Name Act” which requires you to register the business name with your county clerks office, regardless to the structure of business. We must register with the Illinois Department of Revenue if we want to sell products wholesale or retail, or if we plan to hire employees. The Illinois Division of Professional Regulation is the main licensing agency for the state of Illinois, and you must be license prior to conducting business as one of the listed profession. By the Illinois Department of Employment Security, we have to have employment insurance. We of course will enforce the Anti-Discrimination law. We will have workers’ compensation benefits. We will not have any planning or zoning commission as we are purchasing an already made store. We will be using Nationwide as our insurance coverage, as they protect us against any harm done to our store whether it be intentional or accidental, as well as a disaster planning and recovery.

Merchandise/Product Plan Merchandise: The markup percent will be a standard 50%, based on the consenus from Rozae Nichols, owner of Clover Canyon. Our wholesale cost beginning inventory including shipping to Chicago will be $61,395.40 and after markup would be $122,790.80. Markup dollars based on cost would total $30,697.50. We expect to sell the most of our merchandise during Week 1, which is when the most traffic outside of clientelling and outreach, will be achieved because of the music festival, Lollapalooza. Week 1 will generate about 30%. of retail sales with no markdowns. Weeks 2 and 3 will both carry about 20% of retail sales based on lower traffic and the expel of the Lollapalooza music festival. Week 2 will have markdowns of 5% of all of the week 1 merchandise with week 3 carrying 15% of the 20% of retail sales. Week 4 will also generate about 30% of our traffic due to markdowns of 20% to relieve merchandise and generate sales before the end of the pop up shop. We want to avoid returning merchandise back to the factory in Los Angeles.

Product Description: Clover Canyon will carry sizes XS to Large for the millennial woman with a love of prints, interesting silhouettes, and an unmatched price point for her growing professional lifestyle. Our assortment will consist of clothing including tops, skirts, pants, jackets and swimwear with a large focus on dresses. The following classifications of merchandise in addition to the percentage of merchandise are as follows: Tops-19% Crop tops Tanks Short sleeve Long sleeve Sweatshirts Skirts:11.16% Pants:6.89% Dresses:39.96% Jackets:6.29% Swimwear:7.51% Bikini One piece Cover ups

Unique Characteristics: The story of Clover Canyon is one of intrigue, ingenuity, and creative design in a practical and functional form. Clover Canyon is designed with a millennial young woman in mind for her fashion sense and her playful side. The feeling from its California roots are evident in the design and aesthetic. We will be bringing one of a kind prints to Chicago with the Clover Canyon story in mind. According to the designer, Clover Canyon is a celebration of beauty. It was designed and produced in Los Angeles, each Clover Canyon collection reflects the stimulating, pleasurable spirit of California through dramtic prints and up-to-date silhouettes. According to Clover Canyonâ&#x20AC;&#x2122;s website, The Clover Canyon atelier is unique for working collaboratively, and drawing on their shared passion for travel and art, the team designs original prints, and hand-engineers them to frame and enhance the body. New technology meets old world craftsmanship as garments are designed, patterned, cut and sewn in-house. In a world, the look of Clover Canyon is euphoric. These are clothes embarked on an endless voyage, from the tribal plains of Africa and the courts of ancient kings, through the annals of art history and beyond. Shapes convey the modern ease. Clover Canyon invites women to join them on a journey of the imagination: Where do you want to go? Clover Canyon is available internationally from the finest retailers and is made in California. At the time of its launch in 2011, Los Angeles based Clover Canyon began to utilize LGC, a PR firm to help it grow into a recognized, desirable brand. In just a few years, we have successfully established Clover Canyon as a household name and a go to fashion resource. We began by introducing the collection to fashionâ&#x20AC;&#x2122;s top press and key tastemakers. LGC launched a comprehensive media relations campaign to drive brand awareness, highlighting the companyâ&#x20AC;&#x2122;s striking contemporary prints, fresh silhouettes and artistic inspiration. Today, Clover Canyon enjoys strong, authentic relationships with influences who regularly put the brand at the top of their list among their favorite labels.

Merchandise Plan: WEEK 1 Percent of Sales 30% Retail Dollars $36,837.24 Markdown Percent 0% Wholesale Dollars $18,418.62

WEEK 2 20% $24,558.16 5% ($1,227.91) $12,273

WEEK 3 20% $24,558.16 15% ($3,683.72) $12,273.08

WEEK 4 30% $36,837.24 20% ($7,367.45) $18,418.62

Merchandise Assortment: Dresses: 180 Units

Style

Price

Floral Maze Open Back Dress Spansih Shawl Flared Dress White Lasercut Black Long Sleeved Dress Stripped Labryinth Sleeveless Dress Spanish Cutout Flared Dress Draped Rose Jersery Maxi Spanish Rose Open Back Dress Black Lasercut Sleeveless Black Dress Matador Winter Solstice Flared Dress Enchanted Woodlands Belted Dress Lady Wilde Sleeveless Dress Chiefanins Cap Sleeve Dress Family McMurrough Belted New Grunge Clover Sweatshirt

$281

12 12 12

12 12 12 12

Total Profit: $27,864

Total Retail Cost Total Wholesale Cost $3372 $1686

$275

$3300

$1650

$352

$4224

$2112

$268

$3216

$1608

$294

$3528

$1764

$352

$4224

$2112

$394

$3528

$1764

$363

$4356

$2178

$281 $281

$3372 $3372

$1686 $1686

$385

$4620

$2310

$268

$3216

$1608

$268

$3216

$1608

$385

$4620

$2310

$297

$3564

$1782

$55,728

$27,864

Tops: 32 Units 12

12 12 12 12 12 12

Styles

Price

Total Retail Cost

Floral Wallpaper Yellow Off the Shoulder Botanical Wave Reversible Top Rose Matador Sleeve Crop top Matador Long Sleeve Crop Top Floral Collage Pink FLuttter Tank Open SHutter Top Rose Matador Peplum Top

$184

$2208

Toatal Wholesale Cost $1104

$198

$2376

$1188

$184

$2208

$1104

$206

$2472

$1236

$198

$2378

$1290

$211 $255

$2532 $3060

$1266 $1530

$17,235

$8,617.50

Total: Profit: $8,617.50

Skirts: 48 Units 12 12 12 12

Styles

Price

Total Retail Cost

Tripped Libryinth Pencil Skirt Red A-Line Lasercut Pencil Skirt Corride De Torro Pencil SKirt Matador De Torres Pencil SKirt

$220

$2640

Toatal Wholesale Cost $1320

$319

$3828

$1914

$220

$2640

$1320

$220

$2640

$1320

$11,748

$5,874

Total: Profit: $5,874 Jackets: 24 Units 12 12 Total: Profit : $4,320

Styles

Price

Total Retail Cost

Matador DIstress Bomber Jacket Winter Solstice Bomber Jacket

$385

$4020

Toatal Wholesale Cost $2310

$385

$4620

$2310

$8,640

$4,320 14

Pants: 36 Units 12 12 12

Styles

Price

Stripped Labryinth $259 Wide Leg Menswear Burgan- $231 dy Slim Leg Menswear Plaid $264 Cuff Pants

Total: Profit: $4,524

Swim Wear:48 Units 12 12 12 12 Total:

Total Retail Cost $3108

Toatal Wholesale Cost $1554

$2772

$1386

$3168

$1584

$9048

$4524

Styles

Price

Total Retail Cost

Olive String Blue String Bikini Banana Scarf Cross Back Swimsuit Marble Open Front Cover Up Floral Discs COver Up

$41

$492

Toatal Wholesale Cost $246

$121

$1452

$726

$118

$1416

$708

$223

$2676

$1338

$6036

$3018

Profit: $3,018

WEEK 1 SHIPMENT DRESSES Units

Style

Price

$281

12 12 12

Total Retail Cost Total Wholesale Cost $3372 $1686

$275

$3300

$1650

$352

$4224

$2112

$268

$3216

$1608

$294

$3528

$1764

$352

$4224

$2112

$394

$3528

$1764

$25,392

$12,696

TOTAL:

TOPS Units

Styles

Price

Total Retail Cost

Floral Wallpaper Yellow Off the Shoulder Botanical Wave Reversible Top Rose Matador Sleeve Crop top Matador Long Sleeve Crop Top

$184

$2208

Toatal Wholesale Cost $1104

$198

$2376

$1188

$184

$2208

$1104

$206

$2472

$1236

$9,264

$4,632

12 12 12 TOTAL:

SKIRTS Units

Styles

Price

Total Retail Cost

Tripped Libryinth Pencil Skirt Red A-Line Lasercut Pencil Skirt

$220

$2640

Toatal Wholesale Cost $1320

$319

$3828

$1914

$6,468

$3234

12 TOTAL:

JACKETS Units 12

Styles

Price

Total Retail Cost

Matador DIstress Bomber Jacket

$385

$4020

Toatal Wholesale Cost $2310

$4020

2310

TOTAL:

PANTS Units 12 12

Styles

Price

Stripped Labryinth $259 Wide Leg Menswear Burgan- $231 dy Slim Leg

TOTAL:

SWIM WEAR Units 12 12 TOTAL:

Styles

Price

Olive String Blue $41 String Bikini Banana Scarf Cross $121 Back Swimsuit

Total Retail Cost $3108

Toatal Wholesale Cost $1554

$2772

$1386

$5880

$2,940

Total Retail Cost $492

Toatal Wholesale Cost $246

$1452

$726

$1,944

$972

WEEK 2 SHIPMENT DRESSES 12 12

12 12 12

12 12 12 12

Draped Rose Jersery Maxi Spanish Rose Open Back Dress Black Lasercut Sleeveless Black Dress Matador Winter Solstice Flared Dress Enchanted Woodlands Belted Dress Lady Wilde Sleeveless Dress Chiefanins Cap Sleeve Dress Family McMurrough Belted New Grunge Clover Sweatshirt

$352

$4224

$2112

$394

$3528

$1764

$363

$4356

$2178

$281 $281

$3372 $3372

$1686 $1686

$385

$4620

$2310

$268

$3216

$1608

$268

$3216

$1608

$385

$4620

$2310

$297

$3564

$1782

TOTAL:

$38088

$19044

TOPS 12 12 12

Floral Collage Pink FLuttter Tank Open SHutter Top Rose Matador Peplum Top

$198

$2378

$1290

$211 $255

$2532 $3060

$1266 $1530

TOTAL

$7790

$3895

SKIRTS 12

Red A-Line Lasercut Pencil Skirt

$319

TOTAL:

$3828

$1914

$3820 $1914

JACKETS 12

Winter Solstice Bomber Jacket

$385

TOTAL:

PANTS 12

Menswear Plaid Cuff Pants

$264

TOTAL:

SWIMWEAR 12 12

Marble Open Front $118 Cover Up Floral Discs COver $223 Up

TOTAL:

$4620

$2310

$4620

$2310

$3168

$1584

$3168

$1584

$1416

$708

$2676

$1338

$4092

$2046

Markup/ Markdown Policy: Our markup policy will begin during Week 2, where we will process a 5% markdown on select items from the earlier shipment (last week of July) based on sales history and customer preferences. Because fashion is cyclical and the goods are perishable, we recognize that the products will be marked down following the Lollapalooza event, which we would anticipate will create the most foot traffic for the store. By Week 3 we expect to have 20% of sales marked down by 15%. Week 4 will see the most in markdowns as we will anticipate the relinquish of inventory near the close of the pop up shop. Markdowns willl reach 30% and we anticipate the most traffic.

Brick-and-Mortar Location Plan Physical Location: Our pop up show will be located at: 224 South Michigan Avenue, Chicago, IL 60601 Hours of operations: Monday-Saturday 10am- 8pm & Sundays 12pm-7pm.

Location Features: Michigan Avenue has many fantastic features nearby such as, Millennium Park, which has a variety of artistic architectures and artist. Buckingham fountain, which is one of the world’s largest fountains from the rococo style, and the magnificent mile, which offers a shopping experience that, will spark the every interest of our customers aspirational desires but would also attract our young woman’s attention in its offbeat décor and boutique style layout.Grant Park is one of Chicago’s first parks and over the years it has expanded. It borders Randolph Street, South Roosevelt, and Michigan Avenue. The Park has some of the city’s largest events that bring people from all over the world to see the beauty of Chicago. It is also in close proximity to the location of the Clover Canyon pop up shop. Lollapalooza will take place in this grand park, which will attract our girl to the store during her stay in the park both before and after because our apparel fits the lifestyle and culture of the festival. We carry pieces that she can wear both to the festival, on the ride home, and out with friends later that night. The culture of this music festival is very relaxed, ethereal, and features popular artists of the millennial generation.

Target Market Considerations: Our target market consists of females that are of the millennial generation and middle to high class. Our completion is Emporium DNA is 6 minutes away, which is 0.7 miles away from our pop up shop. It is located in 900 Shops Chicago mall. Emporium is not easily spotted because it is located in the 6 level Bloomingdales and our pop up shop is located on the streets of Michigan Avenue. There is easy accessibility because Michigan Avenue Street is easy to see from the park but is also surrounded by other high-end flagship stores. It attracts many shoppers while visiting Chicago causing us to get a lot of foot traffic.

Signage: Our signage will be very effective for our advertising and will help promote our store. It will help attract old and new customers especially being new to the area. A large sign will hang over the store will other promotional signage will be distributed around the area. (See Charts 4.1& 4.2)

Web Plan Summary Overview: Clover Canyonâ&#x20AC;&#x2122;s website will offer Tops, Skirts, Pants, Dresses, Jackets, Swim, and Sale merchandise. The site will offer a shop, collection, stores, muses, press, and story tab which will all be accessible to the viewers and customers who log onto the website. The shop tab gives the customers the ability to click on each item they would like to shop for by category and style. When strolling over to the collection tab you are able to click on each collection being offered for each particular season. The next tab consist of the stores tab, and that tab helps you to locate our stores all around the country even places that offer our clothing inside of their establishment. When you move on to the press tab you are able to see which magazine or blog site have worn or mentioned our brand and what celebrity might be wearing our products. The last tab is our story tab, which gets our viewers and customers a little overview of who we are as a brand and as an establishment. We want our customers to feel comfortable enough to shop with us by letting them on the brand history and what we are all about. For our website launch we will need to purchase a new domain name, web designer, and photographer. Our original website will include a link to the website for the popup shop just to help our customers to better find us. The domain name will only cost $9.99 a year on register.com and we are able to deactivate the domain name at any time we may like. The Web designer who created our original website will also create our popup shop website and it the cost will be around $1,000 to $2,000. Our company also decided to stay with the same photographer as before and we will pay $800-$1500 for the photography of our pop up shop collection. The launch date will take place on July 28th which is a week before our pop-up shop opening which will allow customers to see the products we are offering and to get more information on where and what we will be selling.

Internet Strategies: Social media will be a huge part of our companyâ&#x20AC;&#x2122;s marketing plan and strategy. Our social media team will update our social handles (Instagram, twitter, and Facebook) daily to help communicate to our customers about the store events and new merchandise arrivals from our pop-up shop.

Online Marketing Strategy: Clover Canyonâ&#x20AC;&#x2122;s online target market will target towards women ages 18-35. We are striving to target towards customers who are too busy to come in stores or who like the online shopping experience much better. In order to drive traffic to our website we will use search advertising on our original website, social media handles such as (Twitter, Instagram, YouTube, and Facebook), email newsletters, and pop-up advertisements. Our company has a great connection with different blog sites so we will also have bloggers blogging about the pop-up shop, which will also create a buzz for the grand opening. Our brand logo is very recognizable and we want those who are not aware of the brand to also be introduced to the logo so we will make sure to add our brand logo on every marketing piece that gets displayed to the public. On our social sites we will upload snippets of items that we will sell in the pop up shop along with other valuable information that will help the customers aware of the event. In our newsletter we will include location and times for our store opening as well as information on events that will be taking place around the same time as out popup shop, which will also excite the customers into coming to the area.

Web Development and Hosting: Our web design team handles our websites so it will be an in house job done to develop our site and it will be hosted by godaddy.com. The website will direct customers to purchase by having easy accessible links as well as a user friendly web space which will help the customers get from one end to the other on the website. Customer love to have an easy and interactive web space when shopping so we will be sure to include videos and interaction on our page to excite the customers and to keep them engaged. Since we are using an in house design team we will be able to contact them to go in and make any necessary changes to the website if needed. We want to hear from our customers and we want to make sure they are being helped 24 hours throughout the day so a contact form will be attached to the website giving customers the ability to contact our team where ever and whenever they feel they need help. We want to be able to connect with our customers and communication plays a huge role in connecting with your customers. The website host already comes with a contact form so they price will already be included into the hosting price. A mailing list will also be added to the website and that will give customers the ability to sign up for newsletters and promotions that will pertain to the pop-up store.

Costs: The web sales will consist of two-three employees who will be taking the online orders and shipping the merchandise to the customers. The employees will keep track of the daily sales and packing and shipping purchased merchandise. For the site additional Web development and maintenance services would also be required and delivered by our e-commerce team.

SHIPPING & DELIVERY: US Domestic • Free domestic ground shipping (7-10 business days) via UPS • Orders must be received by 12pm PST Monday-Friday to accommodate rush shipping requests • We cannot under any circumstances change or cancel orders once they have been received. We apologize for this inconvenience. • Please note that when paying with an eCheck via PayPal, your order will not be processed or shipped until the eCheck has cleared which may take 3-5 days.

International: • • • • • • •

$35 USD flat fee for all international shipments up to 5lbs via DHL. Most international deliveries take 5-7 business days to arrive. Duties, taxes or other fees are not included. The customer will be responsible for any additional cost(s). Please seeDHL for details. Additional fees apply to all orders over 5 lbs. or rush deliveries Any international order with a billing + shipping address mismatch will require a valid phone number and further confirmation from the billed party We apologize, but we are unable to process orders with shipping and/or billing addresses in Singapore or Russia. If your international shipment is returned to Clover Canyon due to it being undeliverable or refused, Clover Canyon reserves the right to charge your provided method of payment the full amount incurred by Clover Canyon. 22

RETURNS &EXCHANGES: • • • • • • • •

All sale items are final sale. We cannot exchange or issue a refund for items purchased on sale. Return for refund (original purchase price only, shipping and handling is NOT refundable): 30 days from purchase date Returns will only be accepted for items that are in their original condition; unwashed, unworn, with tags attached and receipt included in return package No exchanges; if you would like to make an exchange please return the original item and re-order the item you prefer A prepaid UPS shipping label will be provided with original shipment (Domestic only). If you choose to use this label, there will be an $8 fee deducted from your refund. International customers are responsible for return shipping postage and fees Clover Canyon reserves the right to deny any return at our discretion Once we receive your return package, you will be sent an email notifying you of your return. Please note; that this email will be sent to the email address as provided on your original order.

Future Features: For future pop up shops we will gradually add new and exciting features to help engage the customers and to keep them coming back and forth to the website. Because we are a fashion company we plan on adding fashion advice by including what to wear and when to wear a certain piece from our collection. We want the customers to be able to mix and match with our products, so we will have a guide on which item can be paired with another item. We also want to also add interviews and special talks from our staff and team to help the customers become more informed on who we are as a brand and how we come up with some of the designs and patterns that we have. We want to be able to take our customers on a brand journey, it not only gets them buying but it keeps them interested because they know our story and where we came from and it helps bring a closer relationship with the brand and product. Each week we will offer new merchandise in our pop up shop and when one week pass we will place a few pieces on sale so we would want to add that sale to the website as well. The customers love sales and they love to be contacted when sales are taking place so they wont miss out. Our company will use Constant Contact to send out newsletters for our upcoming sales and special promotions. The constant contact application will also give the customers the ability to leave their email addresses so we are aware of who wants to be contacted with the newsletter and the updated information from our site. With constant contact you are able to create your own content for your website by generating a list of emails and names of the customers who would like to get contacted. The monthly fee for constant contact will run roughly about $20-$30 a month and with our pop up shops being only weeks long we will not spend as much money for the newsletters.

Marketing Plan Industry Profile: At the time of its launch in 2011, Los Angeles based Clover Canyon began to utilize LGC, a PR firm to help it grow into a recognized, desirable brand. In just a few years, we have successfully established Clover Canyon as a household name and a go to fashion resource. We began by introducing the collection to fashion’s top press and key tastemakers. LGC launched a comprehensive media relations campaign to drive brand awareness, highlighting the company’s striking contemporary prints, fresh silhouettes and artistic inspiration. Today, Clover Canyon enjoys strong, authentic relationships with influences who regularly put the brand at the top of their list among their favorite labels. Individual buyers’ demand changes at a fast pace, meaning that, in an attempt to maintain market share in a highly competitive market, Marketline’s report suggests players aim to attract customers by creating strong brand consciousness and running intensive Marketing campaigns to draw the customer in and see the benefits in the product. Low barriers to entry and relatively low requirements for capital mean there is a high likelihood of new entrants in this market. Substitutes to womenswear retail include bespoke tailoring, factory shops, homemade clothing and second hand clothing, although these pose a minimal threat to market players. (See figure 5 in appendix) In affluent areas, branding and buying power are ultimately linked to create the idea of social status and a lifestyle to attain or to maintain. Differentiation with design, for this reason, ultimately weakens buyer power. It is important to note that non designer womenswear is significant among environments with a predominately lower disposable income. The position of retailers at the end of the value chain makes it impossible to integrate forwards. This means that they are obliged to offer buyers what they want, in a market subject to unpredictable and rapid changes in fashion. These factors strengthen buyer power.

Market Economic Factors: According to the Brennan Center for Justice, Chicago’s inner-city holds a value of $5 billion in unmet annual buying power that has yet to be met. In some Chicago neighborhoods, unmet consumer demand for retail is as high as 45 to 60 percent. This same research has proven that there are four key industries that will drive the city’s future economic growth: retail, manufacturing/wholesaling, transportation, and commercial services. Potential retail consumer demand is $2.3 billion annually in West and South Chicago neighborhoods. $1.3 billion of that is currently not being met, or 56%.

Market Analysis Summary: The total womens segment experienced growth of 3.7% between 2007 and 2013. Clothing along with footwear, accessories, and sportswear accounted for the largest portion of sales in US womenswear market in 2013. Clothing, as of 2013, made about 68.1% of total market distribution in the women’s apparel segment. Sales through department stores, where Clover Canyon generates sales in addition to e-tailing, generated revenues of $35.7bn in 2013, which is equal to 19.1% of the market’s aggregate revenues. The performance of the market is predicted to follow a similar pattern with an anticipated 3.7% for the five year period 2013 -2018. This can be expected to drive the market to a value of $224.6bn by the end of 2018, a very promising future for the womenswear apparel market specifically. The United States accounts for 29.3% of the global womenswear market value. The US womenswear market is fairly broken and competition among retailers is strong due to the similarity of products and services. Because clothing is an essential item, with consumer choice and buying power being influenced by factors such as fashion and a desire to social status. Demand patterns are susceptible to branding and advertising, which, tends to weaken buyer power.

Customers Profile: The Clover Canyon pop up shop will be located on Michigan Avenue in Chicago, Illinois. The total population within this zip code according to city-data.com, was about 28,071 as of 2011. The female population, however, peaks right at our target market age of about 20-30. (See appendix 6.1&6.2) The female population as a whole surpasses the male force by encompassing 52.8%. The 25 year age and over have an education level with 99.5% holding a high school education and over, 79.6% with a bachelor’s degree or higher, and a graduate level or professional education reaches 40.2%. The area that we have chosen to open the Clover Canyon pop up shop offers a target market with enough disposable income to afford the price point of our brand, which would afford us the opportunity to maintain the brand’s equity and identity without compromising the integrity through major markdowns and sale items. The median household income is above the state average. Racial diversity is predominately white with other ethnicities falling behind in the lower percentiles. (See Appendix item of “Races in Zip Code 60611).

Future Needs: Clover Canyon caters to a millennial woman with a desire for the jubilance of life and the social status associated with high fashion. However, we realize that she is an up and coming woman during the Wave IV movement of the New Rules of Retail. This means that our customer desires a specialty retail experience with the accessibility of convience through digital mediums. As we learn the psychographics further in the 60611 zip code, we will expand to meet the needs of our woman through product line versatility, specifically designed prints, and surprise sales for being a loyal online customer.

Competitive Analysis: Mary Katrantzou & Mara Hoffman SWOT Analysis Mary Katrantzou STRENGTHS • Great quality products • Print Designs • Identifiable collections OPPORTUNITIES • Multichannel experience • New marketing channels online and social Media • Online shopping demand

WEAKNESSES • No brick and mortar store • Limited Products THREATS • Counterfeit Goods • Economy changes • Similar Competition

Mara Hoffman STRENGTHS • Great quality merchandise • Exclusivity • Good relationship with customers OPPORTUNITIES • Customer need for unique designs • Business/Product development • Emerging marketing demand and rise of global middle class

WEAKNESSES • Oversaturation • No brick and mortar store THREATS • Environment effects • Obstacles • Security Breech

Pricing: $132- $484 Sales: $103-$308.

Price List: The merchandise we choose for our pop up shop will consist of clothing that can be used on a daily basis and transition from day to night. This includes tops, skirts, pants, dresses, jackets and on season swimwear. Swimwear specifically will be accessible because the Chicago location will open at the prime of summer during the last week of July and will run through the music festival, Lollapalooza, and ending in August.

Pricing Policies: We will be using the value-based policy with Clover Canyon. Our customerâ&#x20AC;&#x2122;s value the product they are buying based on quality and brand identity. They are not overly concerned with cost, because the lifestyle and demographics of our target market focus on the aspiration and social status associated with a brand and its apparel. As we mentioned before, our merchandise is exclusive that features many different bold and abstract prints and our customers are willing to pay for our great value.

Pricing Strategy: Supplying our customers with what they are willing to pay for the value of our product. Our target marketing is willing to pay for the idea and the aspiration of the lifestyle that Clover Canyon will provide, which is creativity, jubilance, and passion through color and impeccable design. Our pricing will reflect the exclusivity of our product, which prior to our pop up shop, would have only been able to be accessed through the high end department store channel.

Market Penetration: Clover Canyon is a product, but one that adds other dimensions to differentiate it from competitors that are designed to satisfy the same need.

Advertising and Promotion: Our pop up store strategy is to build an experience within a business. An effective pop up store and e-commerce site begins by understanding and defining the business strategy, goals and metrics for the site, and then crafting a store that is tailored to meet those site objectives. Clover Canyonâ&#x20AC;&#x2122;s management team will use display advertising such as Internet advertising, guerrilla advertising, broadcast advertising and outdoor advertising. Based on our research of the Chicago location and demographics of the area, we feel that this form of advertising will reach our target effectively. Online advertising is a large business and is growing rapidly. It provides many opportunities and by adapting to the â&#x20AC;&#x153;New Rules of Retailâ&#x20AC;? we would be able to assimilate ourselves with our target market by making our product easily accessible to her busy lifestyle. Our customer is a woman on the go with many day to day tasks. Shopping is not only her relief, but her readjustment and refinement of her growing adult wardrobe. She will be able to find our store location easily through GPS features and access every item she wishes to search for through the use of minimalistic graphics and sleek design, in comparison to our bold prints. We would also utilize Banners ads on our website to create an influx of traffic. Advertising through social media such as, Facebook, Twitter, Instagram, and Pinterest would be the easiest way to let our girl know about exclusive deals, new store openings, discounts, and more. One other cost-effective way to advertise, and which would benefit Clover Canyon the most in Chicago would be word of mouth; happy customers spread the word through casual conversation with family and friends. We will train our interns and team extensively on customer service practices and clienteling to ensure the pop up shop leaves customers and clients wanting more. (See appendix 6.3-6.5)

Sales Strategy: The employees at Clover Canyon will be using an EDI (Electrical Data Information) that will assist in keeping track of sales, frequent purchase orders, what the customers are most interested in, and to forecast future sales. We also will be providing great customer service by instilling the core values in employees to satisfy every need of the customer. We will have a team that has extensive product knowledge and can speak to this knowledge by assisting the customer with terminology and vernacular.

Publicity: We will be advertising Clover Canyon through; Instagram, Facebook, Guerilla Marketing, Outdoor advertising, Mailing list, and word of mouth to make the public aware of our pop up shop. We will also be using the event of Lollapalooza as a way to attract people with providing discounts for festival goers.

Promotional Events: Contest: Once you spend over $400, you can have a chance to win a percentage off on your next purchase. We will also have a frequent shoppers rewards card, an opening Party, and a Mailing list (buyers that purchase Clover Canyon previously that lives in Chicago). We will be using lollapalooza as a way to attracting people to our store by giving out wrist-bands what will give you 15% off your total purchase.

Evaluating Marketing Efforts: Mailing List: The mailing list will have a high market penetration because many other retailers are using the internet and mailing list as a database to target their customers. It saves expenses when you can send mail out digitally and it can target a wider customer base that you typically would not match as your ideal customer profile.

Contest: The contest we will be doing as mentioned in Promotional Events, is the chance to win a percantage off of your total purchase when you spend $400 or more. This will have the highest penetration for our market from the beginning to the end of the pop up shop and it will not be expensive to have this promotion.

Opening Party: This will also be a high market penetration, scheduled for the first day we open. Allowing customers to come shop and enjoy sips and snacks while viewing the store. Lollapalooza will be 3 anticipated days of a high market penetration.

Frequent shoppersâ&#x20AC;&#x2122; rewards: The frequent shoppers reward will be running for the length of our pop up shop and will have a penetration in the market but would not hold the highest penetration. This form of reward would benefit for long term clients who would enjoy exclusive events, shopping events, and special mailers.

Financial Forecast Cash Requirements: Clover Canyon will be requesting an investment loan of 75% of the total price of our expenses and merchandise from angel investors which will help with the startup cost for our popup shop. The funds from the investors will be used to purchase the opening inventory and start-up cost for our opening business. 25% of the remaining funds will be invested by the management team.

Break-Even Analysis: (Sales + Expenses) 122,790 + 38,600 = 122,790+38,600= 161,390 Start up cost: 50,000 $122,790-38,600 =no less than $50,000 to break even. After paying back 50,000 we have $34,190 remaining.

Projected Financial Statements: Monthly cash flow statement (for at least one year and until the business shows a profit)

Cash Flow: Cash flow will be $36,837.24 will zero markdowns in Week 1 Week 1 $ 36,837.24 Week 2 $ 24,558.16 Week 3 $ 24,558.16 Week 4 $ 36,837.24

Income statement:w Fees earned $122,790 Expenses: Operating Expenses /Sales and Marketing $3000 Payroll $13,440 Utilities $600 Insurance $200 Rent Total $15,200 (Rent Sq Ft $30.44 sq ft ) Office Supplies $250 Computer Equipment $2000 Equipment $2000 Fixtures/Furniture $1800 Telephone $150 Total Expenses $38,600

Balance sheet: Assets: Cash $122,790 Total Assets $122,790 Liabilities: Total Expenses: Operating Expenses /Sales and Marketing $3000 Payroll $13,440 Utilities $600 Insurance $200 Rent Total $15,200 (Rent Sq Ft $30.44 sq ft ) Office Supplies $250 Computer Equipment $2000 Equipment $2000 Fixtures/Furniture $1800 Telephone $150 Total Expenses $38,600

Profit and Loss: Sales $122,790 Direct Cost of Sales $61,395.40 Gross Margin $84,190 Gross Margin % 50% Expenses Operating Expenses /Sales and Marketing $3000 Payroll $13,440 Utilities $600 Insurance $200 Rent Total $15,200 (Rent Sq Ft $30.44 sq ft ) Office Supplies $250 Computer Equipment $2000 Equipment $2000 Fixtures/Furniture $1800 Telephone $150 Total Expenses

$38,600

Retail Operations Reporting Policies: All sales associates will report to one of the four managers (Lee-Anne, Diandra, Trishawn, or Ashley) who will be working with them at all times. They will then communicate to whom is above them if there are any problems. Incident forms will be filled out everytime something happens. It is required that the form be completed and given to management within the twenty-four hours of the incident.

Employee Development: To stay informed about customer expectations and the degree of customer satisfaction achieved, Clover Canyon has established policies that include conducting surveys of existing customers and adopting a “customer is always right” attitude in responding to complaints about merchandise or service. We will have a daily chat in each morning of our goals and expectations throughout the day, as well as providing inspirational quotes and motivation to get everyone excited.

Staffing Levels: During the week, we will have two out of four of us at the store at all times, and one intern. During the weekend (Friday, Saturday, Sunday) we will have two of us, as well as two interns on the floor at all times. This will ensure we have enough coverage on the floor during high peak times in traffic during the weekend and weekdays. Since the store is only 500 square feet, the coverage will be just right.

Hours/Days of Operation: Since we are in our own location on the side of the street, we are able to plan our own hours of operation. We will be open 9am-8pm Monday through Saturday, and open 12-6 on Sundays. We have determined this by nearby locations closing and opening at the same times (get research), and have analyzed traffic flow inconsideration of people going to and from work and when peak hours of tourism are. There is a parking garage on the side of the building, or you can park and use a parking meter. Majority of people will walk or take public transportation in such a big city like this, so parking isn’t our main concern.

Inventory Control: A complete physical inventory will be taken once a week at the end of the week. We will take inventory every Sunday evening after close until our pop up shop is over. One of the managers on duty will verify shipments against invoices and will note the date received and retail pricing of all goods.

Security Systems/Shrinkage Control: All packages brought into Clover Canyon by employees will be checked into an authorized location during the day. If an employee wishes to purchase something during their shift, the purchase can be bought and held in an authorized location. All employee packages will be subject to inspection. When leaving after a shift or for break, managers will check employee packages to help shrinkage. Merchandise will be tagged with security devices to reduce the risk of shoplifting. The building we are located in comes with a 24-hour security guard. The store will be regularly checked upon, and looked after, after hours. We will have security cameras set up around the store to ensure extra security. The way the shop is set up, it is a 500 square foot square shop. We will have 2-3 employees on the floor at all times, and four on weekends. Having this many staff will be extra security and more eyes on the floor. We will also have a security system in our store we will arm when we leave at night, and disarm when we arrive in the morning.

Appendix

Management Team: 2.1

ASHLEY WEIL 941.993.5166 • ashleymweil1@gmail.com •Atlanta, GA

EDUCATION _____________________________________________________________________________________ Savannah College of Art and Design, Atlanta, GA • Bachelor of Fine Arts, Fashion Marketing & Management, Expected May 2015 • Fashion Haus Club, Business Club, FASM Co-op Club

August 2011 - Present

SKILLS ____________________________________________________________________________________________ Professional: • Retail Math • Private Label Product Development • Visual Merchandising • Marketing • Textiles

Software: • Microsoft Word • Microsoft Excel • Microsoft PowerPoint • Adobe Photoshop • Adobe Illustrator • Adobe InDesign

Languages: • English • Conversational French

INDUSTRY EXPERIENCE _____________________________________________________________________

Club Monaco, South East Flagship, Atlanta, GA December 2011 – Current Stylist/Visuals • Handled customer questions and concerns promptly and to their satisfaction • Assisted with styling customers • Recognized for high productivity and excellent customer service • Helped on window displays, store displays, and organizing the layout once a month • Achieved the highest ADT for months in a row, always exceeded given sales goal Ann Inc., Times Square, NY June 2014 – August 2014 Intern, PD & Production for Ann Taylor • Fluent on Zymmetry, making RMID’s and SMPO’s, and requesting style numbers • Communicating with foreign mills oversea to ensure samples arrive on time • Worked with teams cross functionally to see how we can better sales, lower fabric costs, hit a higher IMU, etc. • Collaborated with 16 other interns on a team project to present to the Executives, including CEO Kay Krill • Collaborated on creating an Instagram account for the internship program to help spread word across social media Swim City, Sarasota, FL Sales Associate, Swimsuit Specialist • Helped customers find the right swimsuit for their body type • Greeted and actively engaged customers throughout the store

October 2010 - May 2011

OTHER EXPERIENCE _________________________________________________________________________

Saltyard, Atlanta, GA Maître d • Managed front of the house of the restaurant • Welcomed guests and managed table assignments in order to ensure client satisfaction

May 2013 – May 2014

HONORS AND AWARDS _______________________________________________________________________ Savannah College of Art and Design • Academic Honors Scholarship • Artistic Honors Scholarship • Dean’s List

Management Team: 2.2

Diandra Anika Skeffrey 5841 Strathmoor Manor Circle  Lithonia, GA 30058 Phone: 404-394-6860  E-Mail: d.skeffrey@yahoo.com

Objective To obtain an entry-level position in which my skills can be utilized to achieve business goals and objectives, while continuing to develop experience that will assist in continuous growth.

Qualifications Works well without supervision Ability to prioritize and remain focused on the essence of an issue Excellent with customer support services Skilled at learning new concepts quickly while working well under pressure

Experience Sales Associate/True Religion Vendor/Denim Specialist/Women’s RTW

10/12-9/13

Bloomingdales, Lenox Mall, Atlanta • • • • •

Help customers with general promotions in store and all store products. Recognize, price and store merchandise. Assist other colleagues in all cash register responsibilities including balancing, handling customer purchases and organizing cash register. Manage cashier activities in areas of purchasing, returns and exchanges and enforce store policies. Developed credibility and confidence with customers.

Sales Associate/True Religion Vendor/Denim Specialist/Womens RTW

10/10-06/11

Bloomingdales, Soho, NY • • • • •

Management Team: 2.3

Lee-Anne Lingo 1.347.896.2489 leeanne.lingo20@gmail.com

Education SAVANNAH COLLEGE OF ART AND DESIGN (SCAD), Atlanta, GA B.F.A. Fashion Marketing and Management Anticipated Graduation: November 2015 • Academic Honors Scholarship Recipient (2012- Present) • Dean’s List (2013,2014) • Major GPA: 3.5

Skills SOFTWARE: Microsoft Office Suite (Word, PowerPoint, Excel); Adobe Creative Suite (Photoshop, Light Room, InDesign, Illustrator); Mac OS & Photography. MARKETING: Web Design; Social Media Marketing Strategies (Twitter, Instagram, Facebook) FASHION: Fashion Marketing; Merchandise Planning; Public Relations

Experience Tibi Intern •

Worked with E-Commerce, Photo-shoots & Public Relations

GRANT AND GAJADHAR LIMITED, Trinidad and Tobago (Current working with them) • Assisted with the brand development process. E-ZONE ENTERTAINMENT- Division of Imagine Media International Lt, St. Augustine, Trinidad Intern (June- Sept. 2011) • Assisted with the media production for the B-Mobile TV advertisements. • Worked closely with the publication team on the distribution of the E-Zone magazine. • Planned and organized various photo-shoots and promotional events.

Volunteer RED RUNWAY FASHION SHOW, Back-stage Volunteer, St. Augustine, Trinidad (July 2013) UNIVERSITY OF TRINIDAD & TOBAGO STUDENT COLLECTION, Volunteer Stylist, St. Augustine, Trinidad (July 2012) PIEDMONT PARK CLEAN-UP, SCAD Volunteer, Atlanta, GA (September 2013) Aids Walks Atlanta 5K (October 2014)

Collegiate SCAD TENNIS TEAM, Atlanta, GA Team Member (2012- Present) • Female player of the Year (2013-20014)

Management Team: 2.4

Education

BFA, Fashion Marketing and Management Minor Fashion Design Savannah College of Art and Design Savannah, GA

Anticipated Graduation date December 2014

Skills

Technical Flats and Flats with movement Mood Theme and Fabric Boards Fabric knowledge i.e. Watercolor, gouache, graphite,charcoal,pastel Adobe Suites profieciency i.e. Photoshop,Illustrator,Indesign

Trishawn Brown Browntrishawn@gmail. com tri_brown@hotmail.com thesouthoffifth.com

Industry Experience

PC and Mac OS Illustrations in various medium Rendering Fabric in Illustrations Draping and Patternmaking Microsoft Office proficiency Styling

May 2010 Student Film Wardrobe,Makeup, and Hair

Savannah, GA

December 2013 Intern Campus celebrity column

Hercampus,com

March 2014 Social Media Intern Fine Designs Boutique/Social media networking maintenance

Savannah, GA

November 2013 instructor Fashion Design and Sociology of fashion November 2013 Campus Representative and Brand Ambassador June 2013 Point Guard Team Member and College Ambassador

Explo at Yale University

Pura Vida

Counterpoint Music festival

Work Experience

November 2012 Seasonal Sales Associate , Responsiblities included, managing the floor stock, inventory styling customers greeting guests July 2013 Sales Associate, Stylist , Responsibilites include, maintaing the sales floor styling visual floor set product knowledge and brand identity

Banana Republic Savannah GA

Kate Spade New York Savannah GA

Management Team: 2.5

Weekly Schedule By Department

Time Period: Next Schedule Period Query: Previously Selected Employee(s)

MANAGEMENT

Sunday 11/16 Shift

Weil, Ashley M

1:00PM07:00PM

Monday 11/17 Hrs

Shift

Tuesday 11/18 Hrs

6.00

Lingo, Leeanne L

1:00PM10:00PM

9.00

Brown, Trishawn T

09:00AM5:30PM

8.50

Skeffrey, Diandra A

11:00AM3:00PM

INTERNS Hornsby, Mary E

Sunday 11/16

Hrs 8.50

1:00PM10:00PM 1:00PM10:00PM

17.50

Tuesday 11/18

9.00

Friday 11/21

Saturday 11/22

Shift

Hrs

Shift

Hrs

1:00PM10:00PM

9.00

1:00PM1:00PM10:00PM 10:00PM

9.00

09:00AM5:30PM

8.50

Hrs

Shift

Hrs

5.00

5:30PM10:00PM

4.50

Hrs

9:30AM1:00PM

3.50

5:00PM10:00PM

5.00

0.00

9:30AM5:00PM

7.50

09:00AM5:30PM

17.50

Wednesday 11/19

Shift

5.00

Shift

Hrs

Thursday 11/20

9.00

2:00PM7:00PM

11:00PM4:00PM

Shift

09:00AM5:30PM

Monday 11/17

Nell, Hayley Wilson, Victoria

Shift 09:00AM5:30PM

5.00 11.00

SALES

Wednesday 11/19

Shift

Hrs

9:30AM5:00PM

7.50

5:00PM10:00PM

5.00

Shift

Hrs

Shift

0.00

09:00AM5:30PM

8.50

26.00

0.00

22.00

0.00

116

0.00

17.50

Shift

Hrs

9:30AM5:00PM

7.50

5:00pm10:00PM

5.00

0.00

9:30AM5:00PM

7.50

0.00

35.50

Hrs

9:30AM5:00PM

0.00

9.00

0.00

5.00

32.50

1:00PM10:00PM

Saturday 11/22

5:00PM10:00PM

ON CALL

32.50

8.50

Friday 11/21

PTO

Hrs

17.50

Thursday 11/20

Shift

HRS

5:00PM10:00PM

5.00

HRS

PTO

ON CALL

29.50

0.00

21.00

0.00

30.00

0.00

Brick and Mortar: Signage 4.1

Brick and Mortar: Signage 4.2

Web Plan: 5.1

Web Plan: 5.2

Marketing Plan: Customer Profile 6.1

Marketing Plan: Customer Profile 6. 2

Marketing Plan: 6.3 - Advertising & Promotion

Marketing Plan: Advertising & Promotion 6.4

Marketing Plan: Advertising & Promotion 6.5

Works Cited Business Development, Step by Step Guide to starting a Business in Illinois, < https://www.illinois.gov/dceo/BizDevelopment/Pages/StepByStepGuide. aspx> Customer Service, DINA AGAM, <http://clovercanyon.com/customer-service/> Dresscodestyle, <http://www.dresscodestyle.com/clover-canyon/> Illinois General Assembly Home Page, < http://www.ilga.gov> Mercedes-Benz Fashion Week, IMG WorldWide, November 15, 2014 <http://mbfashionweek.com/designers/clover-canyon> Mara hoffman, New Arrivals, <http://www.marahoffman.com/new-arrivals/?gclid=CLi8tJDr_MECFW8A7AodhCYAMQ> Mary Katrantzou - Official Website, AW14 Collection, November 15, 2014 <http://www.marykatrantzou.com/> New Bistro Deli, New Zealand Herald, <http://restaurants.nzherald.co.nz/restaurant/new-bistro-deli-filinvest-city-muntinlupa-city> SHIPPING,DINA AGAM, <http://www.dinaagam.com/pages/shipping> Small Business Insurance Quotes, BUSINESS INSURANCE <http://www.nationwide.com/small-business-insurance.jsp>

Solomon eversole clothing, shipping and exchages, November 15, 2014 <http://solomoneversole.com/shipping-and-exchages> Story of, 2014 Clover Canyon <http://clovercanyon.com/story-of.html> TABEROU, <http://www.taberou.com/shipping.php> <http://www.nelp.org/page/-/EJP/Chicago%20Retail%20Fact%20Sheet.pdf>