fasm 425
Bridget walsh & Ashley weil
trend research:
Located between Midtown and Brookwood Hills
114,000 ft2
Event: • Walsh & Weil will be celebrating their 5th Anniversary on May 7, 2025. • In honor of the event, the first beer will be free. • We found inspiration from traditional anniversary gifts for our window and in-store displays. • The fifth year anniversary is marked by silverware and wood, which we have emphasized throughout the display.
Products: • • • • • • • • • •
Candles Home decor Beauty Wall art Decorative accessories Garden accessories Stationary Toys and gadgets Clothing Accessories
designers: • • • • • • • • •
Rag and Bone Band of Outsiders Acne All Saints Alexander Wang A.P.C. Vince Opening Ceremony One Teaspoon
customer profile: • Men and women between 25-45 • $50,000 + income • College Educated • Environmentally Friendly • Minimal tattoos • Well groomed • Could potentially work as an editor, photographer, graphic designers, architect, or fashion designer
In-store: • Braid Bar for the ladies • Grooming Station for the lads
stock room
Window Display
Register
First Floor:
Change rooms
second floor:
Bar
Braid bar/Grooming station
Seating area
Patio Table
Table
Table
Register
Washrooms
Storage