Jewelry Extension!
Sara Spicer! Ashley Weil! Hayley Larson!
Why Jewelry? • Colorful Aesthetic! • Repeated patterns! • Directly interacts with brand! • Save customers time
Target Consumer! • Millennial generation! • California residents! • Females! • Middle to High class!
Product Strategy Â
Product Strategy Â
Product Strategy Â
Product Strategy • California Waters, “crystals on the water”! • 4 necklaces; exclusive, statement, pendant, & long • 1 Bracelet! • 1 Ring! • 2 Pairs of Earrings; Drop & Stud!
Placement Strategy • Wholesalers! • Department stores! • E-commerce!
Promotional Strategy ! • Social Media ! • Magazines! • Blogs! • Events!
12 Month Promo Plan !
Thank you! Any Questions?