SBIA PARTNER PROFILE PERMANENT TSB
A Concert4Cancer brought to you by the Permanent TSB Community Fund The Concert4Cancer aired on Virgin Media One and featured a host of national and international stars, including Ronan Keating, Gary Barlow and Riverdance – raising more than €500,000 euro on the night, enabling the Marie Keating Foundation to continue to provide a critical service to the people of Ireland at a time when they need it most.
P
eople have always been at the heart of our business. Permanent TSB has a long history of supporting our customers and communities and we are committed to building upon this legacy. Through our commitment to Responsible and Sustainable Business we are focused on delivering on our purpose of working hard every day to build trust with our customers and playing an active role in communities across Ireland. We are a community serving the community and building strong community partnerships and working alongside charities, such as the Marie Keating Foundation, is a demonstration of our purpose in action. The Concert4Cancer aired on Virgin Media One and featured a host of national and international stars, including Ronan Keating, Gary Barlow and Riverdance, raising more than €500,000 on the night, enabling the Foundation to continue to provide a critical service to the people of Ireland at a time when they need it most. AFFECTING EVERY FAMILY As cancer incidence continues to grow across the country, there isn’t a family anywhere that hasn’t been impacted,
either directly or indirectly. More than 43,000 new cases are diagnosed every year, with 1 in 2 people being affected. The Marie Keating Foundation is one of the leading voices in Ireland for cancer prevention, awareness and support. Permanent TSB is proud to support their commitment to being there for people
THE MARIE KEATING FOUNDATION IS ONE OF THE LEADING VOICES IN IRELAND FOR CANCER PREVENTION, AWARENESS AND SUPPORT.
diagnosed with cancer, and their families, at every step of their cancer journey. Through providing their support, the Bank enabled the Marie Keating Foundation to deliver the Concert4Cancer at a national scale, by making a significant contribution to the production costs, allowing the Foundation to focus the fundraising efforts and continue to deliver their services.
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