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AFA13 Keyar t Design

DESIGN OUTHERE

AFA13 Keyar t Design AFA13 主題美術設計

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AFAA invited DESIGN OUTHERE to design the key art for AFA13. Inspired by this year’s AFA theme of "film restoration", Hong Kong graphic designer Ferrous WONG employed gold and blue as primary colours. There are two shades used for each colour, conveying the concept of "old meets new". With advancements in film restoration technology, classic films can now be preserved for a new generation of cinemagoers and home viewers.

The golden circle is split into half by a blue dashed line. The left half, outlined by numerous lines, represents film. The right half, in solid gold, represents the human eye. The two blue dashed lines represents the art of editing, which is how images are stitched together as a film that comes to life in front of our eyes.

Founded in 2006 by WONG, DESIGN OUTHERE specialises in visual and multimedia designs. Its previous works include the animation of AFA12 promotional videos, the Hong Kong Independent Film Festival and visual designs for Eason CHAN's Another EASON’S Live world concert tour.

亞洲電影大獎學院今年邀請了DESIGN OUTHERE設計工作室為第13屆亞洲電影大獎 擔 任 主 題 設 計。今 年 大 會 主 題 為「電 影 修 復」,設 計師FerrousWO NG以金色和藍色作為主色,每 種 顏 色 均 有 深 淺 兩 種 色 調,代 表 著 新 舊 交 融,尤 如經典電影透過電影復修技術得以被保存,讓新 一代的觀眾認識。 主題設計內的金色的圓環被深藍色的直線分為兩 半。左半環由多道直線條勾劃出來,代表菲林。而 金色實色的右半環代表人的眼睛。深藍色的線條 代表菲林經過剪接後,呈現在我們眼前。 DESIGN OUTHERE 設計工作室由香港設計師 Ferrous WO N G於 2 0 0 6年創立,專門從事視覺 和 多 媒 體 設 計。工 作 室 曾 為 第 1 2 屆 亞 洲 電 影 大 獎 宣 傳 片 製 作 動 畫,亦 曾 為 香 港 獨 立 電 影 節,以 及陳奕迅Another EASON's LIVE世界巡迴演 唱會影像設計。

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