ESSENTIAL SUPER SIZED AND INTEGRATED TVS
WINDOWS ON THE WORLD Kris Hogg, Luxury Living Samsung Electronics Europe, talks the future of super-sized TVs and screens. How best do installers attack this sector and convince customers that their viewing is something they need to truly invest in? What I’m seeing is a growth in a new sector in the market, that of the Luxury Media Room, a room that can be a family media room, a home cinema, a sports bar or a wellness room all at the touch of a button. At the core of this has been the emergence of supersized MicroLED screens like The Wall. These super bright screens allow a client to experience incredible bright images and allows them to use the screen in broad daylight. This then gives installers an additional product to offer the client, something we call a multimodal space that has all the uses we mentioned before. Adding the concept of these spaces allows the dealer to discuss a full range of services with the client (not just the screens but immersive audio, audio processing, acoustic treatments, control systems etc.) and totally ups the game for media room design and use.
everything from screen through lighting and
available that help a dealer explain the concepts
control they make the buying process simple for
of home automation and AV systems. We
the client to understand and commit to.
published a design whitepaper in conjunction
In terms of the value proposition, we’re
with specialists Trinnov, Officina Acustica and
seeing a trend for higher value installations
K-Array that cover all the elements a designer
post the COVID lockdowns, as people look
needs to consider, as well as ensuring they see
to upgrade the performance of their home
the value in an AV professional, this is available
entertainment systems. This means that the
from our display solutions website.
dealer’s job is more about selling the experience
Of course, for a wider perspective of what
than selling the products. If a dealer can get a
we do as an industry, I’d point a dealer to CEDIA
client sat down in a demo facility, then that job
and their RIBA CPD outreach program, this is
gets even easier… Yes, the demo room is back!
one benefit from CEDIA that really can change
Interestingly this applies not just for these multimodal spaces but for home cinemas, there is still huge demand for a dedicated cinema in the home and luxury yacht markets. I’m seeing growth in the utilisation of LED screens here too as they offer some significant advantages over a traditional two-part projection system
How do installers explain and introduce the concept to related trades such as interior designers?
your business. Above all though, sell the concept, sell the experience and don’t talk about specifications.
What scope is there for including content such as digital art, and how can installers help clients tap into those resources? When we start to discuss large screens in any space, the one thing that is always on the client’s agenda is art, either to use the screen as
Dealers such as HiiLIFE are using The Wall
One of the best routes to developing a dealer’s
decoration when it’s off, or to display dedicated
and the multimodal room as an integral part
sales channel has always been through the
artworks or collections. In fact, we have dealers
of their sales strategy. By offering complete
design professional space, such as architects
who have installed The Wall in private galleries
solutions for these luxury spaces, covering
and interior designers, and there are tools
solely for displaying an art piece.
62 AUGUST 2022
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