ESSENTIAL CLUBS, BARS AND RESTAURANTS
HOSPITALITY TIME AGAIN?
A tough time in this sector, is there anything installers can do to offer improved COVID protection, health check systems? What new tech or approaches are on offer now and in the future? Tim Matthews, Senior B2B Product Manager, Vestel, looks at how technology can help the hospitality sector get back on its feet. Consumer safety concerns will remain front-
installers to take this into account when putting
which could bring customers more on-side with
of-mind during and post-pandemic, as the
offerings together, and provide quality, versatile
venues navigating in a stressful environment.
hospitality sector continues to encourage
products and services to support the hospitality
customers back to venues. During this period,
sector’s need for adaptability.
As the world returns to ‘normal’, the hospitality industry is expected to make a
it is up to suppliers and installers serving this
There could also be a temporary move away
strong comeback as people make up for lost
industry to act as the necessary catalyst for
from interactive displays due to an increased
time. As a result, we’re confident businesses
hospitality businesses to adapt to an ever-
awareness of hygiene around the pandemic.
and their installation partners will work together
changing environment.
Across the industry, voice and gesture-
to ensure that their systems are upgraded and
Venues may look to increase their use of
controlled displays provide an interactive
fully operational to allow for the best and safest
ultra-high definition screens and LED video
alternative to touch, whilst keeping safety at the
service possible.
walls to remind customers of current COVID
forefront. Such solutions enable consumers to
protection regulations, such as keeping socially
place an order in a restaurant or bar, or ask for
distanced, wearing a face mask, and regularly
information within a venue, without needing
sanitising hands as well as reminding customers
to physically contact the screen. It will need to
to check in to venues if necessary or share their
be possible for voice and gesture-controlled
contact information. Storytelling and animation
technology to be accessible by customers,
can be used to enhance customer engagement
whilst also allowing them to maintain social
here, through immersive or virtual experiential
distancing, it’s this versatility and consideration
techniques. Screens outside hospitality venues
that installers will need to have to best serve
can help to display necessary information,
their clients in the industry.
such as for a queue, and draw in customers.
Increased digitisation within the hospitality
The ability to display more information
sector will support further advancements, and
digitally can also help to reduce face to face
the inclusion of better practices in general.
contact with staff, helping to protect both staff
Screens in venues can help to centralise
and customers.
marketing
efforts,
displaying
tailored
As we continue to emerge from the
messaging for each location. This can also be
pandemic, hospitality venues are looking for
updated with the latest news on the pandemic
cost-effective solutions to install in their venues
for that area and also politely flag any issues
to implement these changes. It is important for
with staff shortages due to isolation and illness,
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There is cautions optimism that hospitality can make a come back this year
FEBRUARY 2022 33
