ESSENTIAL PULSE CINEMAS
SIGN UP FOR PULSE CINEMAS OPEN DAYS! Pulse Cinemas continues with its Open Day initiative, welcoming dealers from across the UK to experience all that is new at the company. With events due to take place on May 25, June 22 and July 6, the company is keen to underline a host of added-value initiatives that can only be experienced by attending its Open Days. “A totally new and unique experience at these events”, explains, Simon Schino, Pulse Cinemas Director of Sales and Marketing, “Is the Dream Engine VR systems, which shows how cinema works and builds real enthusiasm and drive to buy.” The Dream Engine is a unique home cinema, design, demonstration and sales tool that immerses customers in a real time, working home cinema, virtual reality world. Simon explains, “We firmly believe our Dream Engine immersive experience takes the performance and functionality of this sector to new heights. Producing a high-performance VR experience for your customers puts you on trend and able to fully exploit this fantastic technology.” Using a software package exclusively designed for Pulse Cinemas, users experience an environment created just for them or a more general cinema space so they can gain
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a clear insight into how these systems work. Showcased within this VR world are different screen sizes, system configurations, and how sound behaves in the space with mind-blowing software that shows how audio moves around a space and how technology can tame and control that sound. On experiencing the system, Ben Goff from CinemaLusso, comments, “Selling acoustics has always been tricky, we know it’s vitally important, but it can be tough to communicate. The ability to visualise room modes and how the subwoofer/seat locations interact will be a game changer.”
DEMONSTRATION PARADISE
Kapes Patel, COO at Pulse Cinemas, says, “Since we opened our re-built home cinema demonstration spaces, we have been saying they are amongst, if not THE best in Europe. The Reference Cinema, Apartment Cinema, Media Room, reception area, in fact almost every inch of Pulse Cinemas HQ now offers something impressive, but most importantly,
achievable in your projects with our support and that of the accomplished brands that we work with.” Working with the company’s in-house interior designer, The Reference cinema showcases that by using Vicoustic’s approach to acoustic treatment, installers cannot just create a room that performs well, but offers the interior design community a new opportunity. Removing the need to compromise for installers and design professionals, the aims of both can be united as Vicoustic delivers audio treatment and an interior design opportunity in one product. Performance wise, Alcons Audio is in alliance with its in-house Sentinel10 intelligent amplifiers, bringing the performance of the very best commercial cinema into the home. A Screen Research Décor Mask screen (with a striking image displayed when at rest) is partnered with Sim2’s HDR DUAL NERO 4S projection system. Kapes argues, “If any install professionals have been waiting to be genuinely impressed by HDR, then you need to see these two systems in harmony together.”
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