ESSENTIAL SONUS FABER
The impressive demo facilities are a real highlight of any visit
SONUS FABER: PORTRAIT OF AN AUDIO ARTISAN EI’s recent trip to visit Sonus faber (available in the UK from Fine Sounds UK) in its hometown of Vicenza in Northern Italy, prompted a desire to delve deeper into the culture, achievements and plans of this ambitious audio artisan. Tell us about the history of the company? Jeff Poggi, CEO Sonus faber, “Sonus faber was founded in 1983 by a Dentist, Franco Serblin. The company was established with the inspiration to use the traditions of the famous Italian lute makers to make beautiful loudspeakers that sound natural, look elegant, and use the most precious natural materials available like hardwoods, leather, and stone. Over the past 39 years there have been many product innovations. One that stands out prominently is the introduction of the Guarneri Homage (1993). This speaker introduced the world’s first ‘lute shaped’ speaker cabinet
50 MAY 2022
which set off a revolution in speaker design that most major speaker companies now imitate. The ‘lute shape’ was inspired by the shape of the musical instrument and was revolutionary to help dampen the standing waves that form in a typical speaker cabinet and made the cabinet extremely stiff and rigid, thus making the sound much more natural with less coloration. More recently we introduced the Sonus faber OMNIA wireless music system with two trademarked technologies, SENSO and CRESCENDO and received recognition via two Red Dot Design Awards, as well as a What Hi-Fi 5-Star Award. Our latest Sonus faber innovation continues our innovative tradition.”
What is the culture like within the company, where does the passion come from to create the products? “I invite you to visit the company. Because, if you visit then you will ‘feel’ the culture. The Sonus faber culture is amazing because of our family of talented Italian artisans. Sonus faber is oozing with emotional, passionate, curious, caring, and hardworking people. Each person sets very high standards for themselves and takes a personal commitment to ensure that all our products are designed, fabricated, and marketed with the highest attention to detail and quality. I’m so proud and privileged to be part of such an amazing team.”
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