Essential Install November 2021

Page 44

AWE COMPANY FOCUS

A SERIOUSLY GOOD CINEMA AWE’s upgraded reference cinema is ‘insanely good’, says Stuart Tickle, AWE Europe’s Managing Director. AWE has always been ahead of the game. We were the first distributor with a fully equipped show apartment where dealers could bring their clients for a taste of the full custom installation experience. In 2014, we opened the first Dolby Atmos home cinema demonstration in Europe and in 2018 previewed the first Imax Enhanced home cinema. Now, we’re proud to announce the next stage in the evolution of our demonstration spaces in Epsom, following a radical audio transformation. Our appointment by Sound United as exclusive distributor for Bowers & Wilkins and Rotel to the UK CI channel has presented us with the opportunity for this major revamp. With these two premium audio brands on board, we wanted to showcase their premium home cinema products in a setting that will do their performance full justice. That place is our newly upgraded Reference Cinema. We’ve heard it for ourselves, and it sounds extraordinary. The audio clarity, the

42 NOVEMBER 2021

precision, the power of the performance and the

We’ve fitted Bowers & Wilkins CI 800

sonic detail is a major uplift from anything we’ve

Series Diamond speakers and Custom Theatre

heard before. At the heart of this exceptional performance are a combination of Bowers & Wilkins

subwoofers in a 7.4.6 configuration. A Marantz processor feeds into a stack of Rotel power

architectural in-wall and in-ceiling loudspeakers,

amplifiers housed in a new 44U rack located in

cabinet subwoofers and Rotel Power Amplifiers.

the adjacent comms room.

The Reference cinema has had an audio and aesthetic upgrade

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