ESSENTIAL HABITECH
UNLOCK THE MAGIC OF CINEMA
The Sonance/CinemaTech cinema at Habitech: just one of a range of awesome experiences waiting for your clients
Habitech’s cinema design services will turn the key to far greater rewards says cinema specialist Craig Wheeler. The march of tech has
shattered. It’s not simply the choice of speaker
played
into
types and positions, or the channel count,
the hands of all custom
amplification power, bass management or
integrators.
Alongside
even the perfect screen for the space, it’s also
functionality,
the size, shape and construction of the room,
reliability,
as well as the seating numbers and positions.
technological advance delivers
Hardware performance is important but not
more predictable outcomes
the only arbiter of success, because every room
as well. You’ll know for instance that with a
- the biggest audio processor of all - is unique.
little networking nous and the latest hardware,
For this reason, cinema design is perhaps the
you can send data faster from A to B. That’s a
last theatre of bespoke chemistry available
given. It’s expected. You’ll also appreciate that
to integrators. Minefield? You bet. Lucrative?
today, home automation success relies almost
Absolutely, when it’s done right.
beautifully
amazing simplicity
and
PERFECT CINEMA, STEP BY STEP Which is why Habitech has invested so liberally in materials and manpower to support your cinema build projects at every design level, from a small media room to a completely optimised flagship room-within-a-room cinema. We have the hardware, the demonstrations, and the experience to remove uncertainty from the design process, avoiding all the aggro that ensues when a system fails to live up to the billing because it’s too small for the space, or the bass is undercooked, or the wrong
exclusively on proven third-party innovation and rather less on local programming talent. Even garden sound has a predicable acoustic environment, it’s called free air. For me at
Media room magic: James’ soundbars are custom made for the display with absolute precision
least, there is only one frontier in the CI design repertoire that remains freighted with creative bandwidth - and the possibility of failure - and that’s home cinema design. Like herding cats, you’ll need a helping hand, because there’s so much to think about. To achieve the goal of AV immersion - what THX’s Tony Grimani used to call ‘the willing suspension of disbelief’ - designers need to get many interdependent variables aligned in a harmonious three-dimensional equilibrium. Disturb one element and the illusion is
16 OCTOBER 2021
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