Essential Install October 2021

Page 18

ESSENTIAL HABITECH

UNLOCK THE MAGIC OF CINEMA

The Sonance/CinemaTech cinema at Habitech: just one of a range of awesome experiences waiting for your clients

Habitech’s cinema design services will turn the key to far greater rewards says cinema specialist Craig Wheeler. The march of tech has

shattered. It’s not simply the choice of speaker

played

into

types and positions, or the channel count,

the hands of all custom

amplification power, bass management or

integrators.

Alongside

even the perfect screen for the space, it’s also

functionality,

the size, shape and construction of the room,

reliability,

as well as the seating numbers and positions.

technological advance delivers

Hardware performance is important but not

more predictable outcomes

the only arbiter of success, because every room

as well. You’ll know for instance that with a

- the biggest audio processor of all - is unique.

little networking nous and the latest hardware,

For this reason, cinema design is perhaps the

you can send data faster from A to B. That’s a

last theatre of bespoke chemistry available

given. It’s expected. You’ll also appreciate that

to integrators. Minefield? You bet. Lucrative?

today, home automation success relies almost

Absolutely, when it’s done right.

beautifully

amazing simplicity

and

PERFECT CINEMA, STEP BY STEP Which is why Habitech has invested so liberally in materials and manpower to support your cinema build projects at every design level, from a small media room to a completely optimised flagship room-within-a-room cinema. We have the hardware, the demonstrations, and the experience to remove uncertainty from the design process, avoiding all the aggro that ensues when a system fails to live up to the billing because it’s too small for the space, or the bass is undercooked, or the wrong

exclusively on proven third-party innovation and rather less on local programming talent. Even garden sound has a predicable acoustic environment, it’s called free air. For me at

Media room magic: James’ soundbars are custom made for the display with absolute precision

least, there is only one frontier in the CI design repertoire that remains freighted with creative bandwidth - and the possibility of failure - and that’s home cinema design. Like herding cats, you’ll need a helping hand, because there’s so much to think about. To achieve the goal of AV immersion - what THX’s Tony Grimani used to call ‘the willing suspension of disbelief’ - designers need to get many interdependent variables aligned in a harmonious three-dimensional equilibrium. Disturb one element and the illusion is

16 OCTOBER 2021

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