InCompany by Attire Club Autumn 2022 (Issue 27)

Late-summer, early autumn set-up

Photo: Attire Club

Editorial: Virtues of the Father

The father is a beacon of light that shines brightly throughout the world, embodying the values of love and compassion in an ethereal and mythical way. His guidance and presence is a reminder of the divine virtues of a loving and devoted father, who has the potential to fill the world with love and understanding. His divine strength and wisdom serve as an example to all, and he will continue to be a shining example of what it means to be a father, both on Earth and beyond.

Fatherhood is a journey of love and sacrifice. It is a privilege to have the opportunity to guide a child from infancy to adulthood, and to watch them grow and develop into their own person. It is a never-ending cycle of joy and challenges, of highs and lows, and of successes and failures. Fatherhood is a powerful and humbling experience that can bring out the best in any man. It is a source of pride and a great honor to be a father, and to be able to provide a loving and supportive environment for a child to thrive in. Fathers are an essential part of a child’s life and provide stability and guidance, as well as unconditional love.

Virtues are essential to living a meaningful life. They provide us with a moral compass, guiding us in our decisions and helping us to become better people. Virtues are important because they bring about positive change and help us to overcome our weaknesses. They are the foundation for living a life of integrity, respect and compassion. Through living a virtuous life, we become more mindful of our actions and how they affect those around us, and this leads to more meaningful relationships and a greater sense of connection to our community.

Fatherhood is a noble endeavor, and those who take it on carry the weight of many virtues. Fathers must be patient and understanding, wise and kind. They must be strong, not only physically but also emotionally and mentally, in order to protect, provide and nurture their families. Fathers must also be generous with their time and resources, and strive to be role models of integrity and honour. Through these virtues, fathers are able to show their children the importance of selflessness, hard work and respect, leading them to a bright future.

Ultimately, fatherhood and manhood are two sides of the same coin, and the virtues they both require are inextricably intertwined. To be a good father, a man must be honest, just, and compassionate; to be a good man, a father must show strength, courage, and responsibility. Neither is complete without the other, and both are essential for a life of virtue and meaning.

The Attire Club Team

InCompany t Attire hClub

“To good men! May we know them, May we raise them, May we be them!”

Released by FRAQUOH AND FRANCHOMME

Chief Executive Officer Dan Dimitriu

Creative Director

Iosif Trif

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Pumpkin time

Photo: Attire Club

EDITORIAL

Virtues of the Father Fatherly power.

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COLOR STORIES Orange

The color of the fruit with the same name

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LÈCHE-VITRINES

Gucci

Gucci is the wife, Versace is the mistress.

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AC ARCHIVES

Tamar Morali

Memories from a past autumn.

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GUIDE

8 Ways to Spend Your Winter Vacations Snow, sun and fun.

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IN THEIR OWN WORDS

Catching Up with Richard August Style from Norway.

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GUIDE

How to Apply Perfume for a Lasting Effect Make the best of your fragrance.

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Finding Your North Time to calibrate your life!

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CURRENT OBSESSIONS

Watch Watching New watches for new times.

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CINEMA CULTURE

The Book of Boba Fett or The Show of Non-Humanity Who is the demo for this?

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FASHION AND TECHNOLOGY

The Importance of Technology in the Fashion Industry: Exploring the (Near) Future of Fashion How will we consume fashion the future?

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THE ATTIRE CLUB MOOD DIARY Orange Moon Halloween colors.

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STORIES FROM OUR WEB Insta-snaps

Are we in your close friends circle?

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Color Stories: Orange

Orange is a vibrant, cheerful color that evokes feelings of warmth and happiness. It is a combination of the energy of red and the joy of yellow, making it both stimulating and cheerful. It can also be seen as a playful color, and is often associated with creativity and enthusiasm. Orange has a strong presence in nature, from the vibrant oranges of a sunset to the oranges of autumnal leaves. It can be a great way to add a splash of energy to any space.

Photo: Attire Club

lèche-vitrines

Gucci

Gucci was established in Florence, Tuscany in 1921 by Guccio Gucci, and is still headquartered there.

The company initially started out as a small leather goods store, specializing in items such as saddlery, handbags, suitcases and wallets. As the business grew, Guccio Gucci expanded the product range to include additional luxury items such as clothing, fragrances, shoes and jewelry. The company was at the forefront of the Italian fashion industry, introducing innovative new designs and materials, such as bamboo handles and the GG logo.

In the 1950s, Gucci gained international recognition due to the high-quality craftsmanship of its products and its unique designs. The brand quickly gained a strong following among celebrities and royalty, such as Grace Kelly and Jackie Kennedy, and was associated with luxury and sophistication.

The company was passed down through the generations, and today is still run by members of the Gucci family. It has grown to become a global luxury fashion conglomerate, with over 500 stores in more than 50 countries. Gucci also owns a number of subsidiaries, including Yves Saint Laurent and Boucheron, and is one of the most valuable fashion companies in the world.

Photo: Gucci store, by Attire Club

From the Online Edition

Attire Club is the ultimate resource for complete style guides, fashion inspiration and cultural insights that provide you with the tools you need for a continuous style development. Geared towards the sharp modern man, Attire Club offers practical “you can do it, here’s how” articles that will make you not only look better, but also feel better and more confident. With a groundbreaking new concept, AC is the essential online publication that brings out the best in who you are.

An out-take from Tamar Morali’s shoot for Attire Club, taken in September 2019, back when she graced the cover of our magazine.

8 WAYS YOU CAN SPEND YOUR WINTER VACATIONS

Everyone loves vacations. They give us a much-needed break from our lives. Whether you’re a student, an employee, or your own boss, a vacation is no short of a blessing. Winter vacations give us a break from having to go out every day in the harsh weather. Some of you might enjoy it for its laziness and stay inside. However, some of you will probably be restless to go out and make the most out of your vacations.

What to do?

Some people think that there’s not a lot to do in winter. Well, that’s just wrong. Whether you want to stay in or go on a vacation, there’s plenty of stuff to keep all of you busy and occupied. In this article, we’ve made a list of different things that you can do while staying in the coziness of your home or in the outdoors.

Pick a hobby

We all have that one thing that we’ve always wanted to try out. For example, you can collect things, anything from rocks to art, learn a skill such as riding or swimming or take a class on art history, culture or any other topic.

Go skiing or snowboarding

If you live in an area where there’s snow, you’re in luck. Even if you don’t live near snow, we suggest taking a trip to a ski

resort. Skiing or snowboarding is an extremely fun sport. The thrill you get while you glide down the mountain is unparalleled. There’s plenty of people who could teach you while you’re there if you are new. Just make sure to wear proper clothing such as a custom parka jacket, skiing goggles, and gloves. Make yourself familiar with the ski resort’s rules and safety regulations as well.

Visit your relatives

Winter vacations usually roll around in time for the holiday season. This is a great time to visit your relatives and your family if you don’t live with them. This can help you boost your morale and give you a break from the stress in routine life. Being around your loved ones will give you a sense of peace. And at times like these, it can be a much-needed relief for you.

Volunteer

If you have nothing to do, why not volunteer? Winter vacations are a great time to give back to the community. You can help out at your local community center or soup kitchen. These places are often flooded with people during winters due to the harsh weather. Thus a helping hand will always be much appreciated by the workers there. It also creates a sense of selfpride and satisfaction. Helping others will always make you feel good about yourself and give you relief from any stress

that you might have.

Self-care

All through the year, we take care of everything but ourselves. We focus on earning for our family and doing the best at work. Vacations are an opportunity for us to take time for ourselves. You can start from something as small as starting a skincare routine or reflecting on yourself. Self-care does wonders for your mental health. Thus we highly recommend indulging in self-care during this period.

Travel

Winter vacations are a great time for traveling as well. Visiting the northern sites will give you nothing short of a spectacular view. Snowy white peaks and frozen glaciers are a sight to behold. In addition to that, you can go see winter sceneries such as the Northern Lights, which require very cold weather. Traveling is definitely one of the most rewarding and relaxing activities you can do during your vacations.

Start that project

We’ve all had that one thing that we have always wanted to do but never had time for. It could be as simple as organizing your room or as complex as building your car. This is a great time to start that project. You have loads of spare time and a

great excuse to stay indoors. Starting a project will help keep you busy and motivated. It will also make you feel like you accomplished something for yourself, thus helping in making your mood a lot better.

Just relax

Maybe you don’t want to do anything. Maybe you just want to sit back and relax. A lot of people will tell you not to do that but if that’s what you want go for it. Sometimes we all just need a little break from our lives to cool down and relax. So if you want to spend your day in P.J.s watching Netflix, go for it.

Conclusion

In reality, vacations are for you. Spend them however you want to. As long as you’re happy and having fun, that’s all that matters. So, if you want to keep yourself busy, the above-mentioned activities are a great choice. However, if you want to just relax and do nothing, that’s entirely fine as well.

CATCHING UP WITH RICHARD

AUGUST

Richard August is the CEO and founder of the Norwegian brand August of Norway. He is a very elegant man and a friend of our magazine. We caught up with him to see what’s new in his life.

PHOTOS: OLE-MARIUS SELBERG

Styling, tailoring, outfits for certain events, how suit fabrics are made, how garments fit, how we professionally tailor on a button for a jacket and so on... We recently invested in professional video & photography equipment for producing high-quality videos and photos for Facebook, Instagram, YouTube and our website. The future is looking quite bright for AUGUST.

Website development & ready-to-wear products are the second thing.

As of now, we are mainly focusing on our local clients in Norway, but we do accept orders from other countries as well. One way of increasing our sales is through our website. We just recently started working with a new shoe manufacturer which is able to handcraft our unique designs. So basically, the plan is to provide clients all over the world with ready-to-wear products such as shoes, ties, bow ties, cufflinks, sock garters, socks and other one size fits all accessories. All is available at an affordable price.

How do you see classic menswear now? Has your relationship to it changed in any way?

In our last interview, we discovered your business and the things you value in your personal life. What is new? How is your brand going and what is new in your life?

The brand is doing great! The time after Covid has been incredible. Our products and services continue to grow and for each suit and shirt we make for our clients, we contribute to making small improvements. The last time we spoke, I had just started my tailoring practice. This is going quite well and puts us way ahead of our local competitions. After starting my tailoring practice, I’ve been so lucky to partner up with someone I now can call my colleague, Elias Almèn. Since last year we have doubled our stock of fabrics and collections. We now house famous fabrics such as Vitale Barberis Canonico, SCABAL, FINTEX, DORMEUIL, Sergio Torello, and many more. Trust me; you’d love it!

Privately not much has changed. Since business is taking up most of my time, I’m using the remaining time to recover and prepare for the next day or week of work. And to be completely honest. I like this. Being busy gives me purpose and meaning in life. Nothing feels better than taking a well-earned vacation with family (or friends) after a long and hard period of sales and tailoring.

What are you currently working on?

As of now, we are currently working on two important things in our company:

Number 1. marketing & 2. website. The BEST way to get clients into our shop is by selling them the knowledge of classic menswear. Teach the viewer (or reader) as much as possible!

I’m still in love with classic menswear and will continue to be so throughout my life. The only thing that has changed is the fact that I personally have moved away from slim-fit clothing to focus more on drape. Longer and looser garments which I can easily move in. There is nothing that is more painful than having a suit you love and not being able to wear it because you have outgrown it... If it is too big, it can always be tailored smaller to fit your figure.

What direction are you planning on taking on your brand in the near future?

Bergen city! As of now, we have our very own Showroom and Studio in Askøy (a small town outside of Bergen city. It’s basically two facilities we own which we use to provide our clients with tailoring and fittings. The Showroom is where the client can see our designs and our fabrics. The Studio is where the magic happens, the tailoring and alterations of garments.

Once I get the opportunity to move my company closer to Bergen City, I will do so. This will attract more clients and also more international clients as it is very easy with transportation from the airport to Bergen City. Hopefully, we are in Bergen city by the year 2024.

Last time we talked, you mentioned a funny story about your son. Is he still interested in being nicely dressed?

Yes, I recall it quite well. My son’s interest in suits is growing with his age. In about 2-4 years, I will start teaching him simple techniques such as ironing garments, pressing, tailoring buttons, making buttonholes, and of course, shoe shining! Hopefully, this will ignite his flame of interest in classic menswear.

And to answer your question even further. Whenever I introduce him for new people, they always ask him, ‘’Sivert, do you like suits as much as your father?’’ ‘’Yes I do’’, he replies. Then the follow-up questions are always the same. ‘’What is your favorite suit, Sivert?’’ Which, he kindly replies with a humble smile on his face: ‘’Tuxedo.’’

Side note: My son’s name is Sivert August. My clothing brand is named after the middle names of myself and my son. The idea is to make this a family business that will run in generations to come.

As a dad, what is some general advice you would give your son?

I love this question! I will refer to a quote I wrote somewhere that I do not recall at the moment, but it resonated with me.

‘’It’s nice to be important. But it is more important to be nice.’’

-Unknown

A warm smile and a good handshake go a long way. I’m not impressed by fancy watches, fast cars or big houses. I’m impressed when people pay attention and have a genuine interest in other people.

‘’Irons your shirt. Shine your shoes.’’

-Richard August

I cannot believe how many people don’t know how to iron a shirt. It’s so simple & quick, and the result is always worth it. The same applies to shoes. Most people slide into their shoes and head out their door. Without looking twice and checking for dirt or stains on their shoes. Why are these two things something that important to me? Simply because it reflects a gentleman or lady who takes care of themself and the things they care for.

One last question back to classic menswear, do you think it will make a comeback in the future, or will it remain a certain niche?

Personally, I believe that loose-fit garments will make a comeback as slim fit has been the main focus for about 10 to 15 years now. Why loose-fit garments? This has to do with a couple of things. Fast fashion is not eco-friendly, which is a big problem today! Classic menswear is all about investments and style. Not fashion! Fashion comes and goes, but personal style remains. A well-made garment can last a lifetime if properly cut, maintained and worn. Besides this, we all know that fashion comes and goes. What’s the latest trend this year will be ‘’outdated’’ the next year. At the same time, a navy or black suit will always be elegant and sophisticated, no matter the occasion.

Discover August of Norway online at augustofnorway.com

HOW TO APPLY PERFUMES FOR A LASTING EFFECT

One of the few simple pleasures we can enjoy these days?

Well, it is catching a whiff of our perfume during the day. Having to get up and reapply your favorite fragrance every hour, on the other hand, isn’t ideal. Fortunately, there are several methods for ensuring that your scent lasts all day. However, whether or not you apply it correctly in the first place has a lot to do with how long it stays in place.

Apply directly to the skin

Perfume is intended to interact with your body’s chemistry as well as the warmth it emits. In other words, applying fragrance anywhere other than directly to the skin disrupts its core function. Also, it works against how the formulation was designed and intended to be used. The duration of the scent on your skin is determined by the perfume and how dry your skin is. If you have a very dry skin type, the possibilities are higher that the scent will fade faster. So, if you want it to last longer, moisten your skin before applying it. This is why, for better or worse, everything smells more fragrant in the summer.

Focus on pulse points

According to many experts, your pulse points are one of the warmest parts of your body. Furthermore, the heat aids in the drying process and helps the scent to be released. Most people apply perfume to their wrists and neck. However, there are numerous additional lesser-known pulse sites on their bodies where the perfume’s strength and durability can be maximized.Experts recommend testing your elbow creases and behind the knees. At the same time, others remind us of the sneaky pulse points behind the ear, in the hollow of the throat (near the clavicle), and in the abdomen above the pubic bone if that is not taking it too far. However, perfume should be avoided in areas with broken or sensitive skin, as it can be irritating. With so many options, it’s up to individuals to make their own decisions. The experts prefer to apply fragrance to the top of the wrist, where there’s a little hair. It will greatly help the scent last.

Above all, follow the golden rule. Do you? The rule is, if you apply once and don’t like it, don’t apply again. Just like anything else.

Avoid the mist-and-walk

We’ve all been guilty of the mist-and-walk-through strategy at some point. Many scent experts consider it not only a waste of time but also has an impact on the surrounding furniture or decor. When you spritz perfume into the air, it will fall onto your clothes, the floor, furniture, decor, and whatnot. Also, the residue may stain. The real experts are not fans of spraying it in your hair, especially if your fragrance contains alcohol. This is because it dries it out.

So, let’s all agree to stop wasting money by spraying it into thin air.

Resist rubbing

Spritzing and then rubbing the wrists together is perhaps the most common blunder in perfume application. It is strongly advised to never do this. Instead, allow the fragrance to dry naturally. You won’t crush the top notes, but you will allow the fragrance layers to play their roles properly. If you don’t have the patience to wait for it to dry naturally, we suggest gently tapping any excess on another easy pulse point. It can be the neck.

Be careful with layering

Dry shampoo, lotions, and oils are frequently dripping with a super sweet fragrance. This can inadvertently distort your expensive perfume — in a very bad way! Replace stray fragrance-based products with unscented alternatives. In this way, you (and everyone else) can enjoy the fragrance exactly as you intended.

Don’t overdo it

Putting on the proper amount is difficult for everyone. If you’ve ever wondered why perfume cost varies so considerably, it’s because varying fragrance concentration levels are used. In simple words, it means they have a different intensity when applied. So pay attention to how your fragrance is named and labeled, as this will indicate how much and how frequently to apply it. Fragrances with a “perfume” label have the highest fragrance concentration. It is followed by eau de parfum and, finally, eau de toilette, the lightest variety. The stronger the fragrance, the longer it will last and the less you will need to apply.

A true perfume should only require two spritzes at most. On the other hand, an eau de toilette is more like a body splash that should be applied liberally. Trust your nose for the in-between eau de parfum, but don’t spritz too much. Anywhere between three and four pumps should suffice.

Don’t need to reapply that often

Perfumes are meant to entice someone close to you. Well, not to linger in the air for hours after you’ve left — that is invasive perfumery! In addition, when we wear a fragrance on a regular basis, we become nose blind to it. Although, if you applied in the morning and then worked out or sweated a little throughout the day, reapplying less than you did in the morning to the same location would not be overwhelming.

When shopping for a new perfume, keep in mind that the in -

Photo: Attire Club

tensity of every fragrance fades as the day goes on. With this in mind, don’t get too attached to the first 10 minutes of a fragrance. Hopefully, the perfumer created a blend that will take you on an exciting journey after those 10 minutes are up. If you want to relive the top notes, respray it later in the day. But as with most things, subtly is a sign of good taste.

Keep the box

If you don’t have many perfume storage options, it is highly recommended to keep the bottle inside the box. The box will protect it from sunlight, heat, and moisture, extending the life of the perfume.

People love custom perfume packaging to protect and display their perfume collection at the same time. Try out some cool packaging options out there.

Conclusion

The most important factor to consider when purchasing a perfume is your lifestyle. If you work under a lot of stress and perspire a lot, choose a perfume with strong top notes. It will account for your body’s natural smell. The way a perfume affects someone is determined by their physiology, which is unique to each individual.

WHAT IS AN UNSTRUCTURED MEN’S JACKET?

One of the most spread buzzwords in menswear is the “unstructured jacket”. Many men have heard about it; most have probably even worn one or more without knowing it’s an unstructured jacket, and yet, most guys you ask couldn’t probably define what an unstructured jacket is and why one should wear one.

Unstructured jackets are a response to classic jackets from the early 20th century, which featured some so-called “structural” elements such as heavy linings, shoulder pads and chest canvases. As the 1970s came along with a more relaxed style, jackets started losing their “structural” elements and became more relaxed, having few or none of these features.

Lining

Many jackets today don’t feature a heavy lining anymore. Generally, a well-designed jacket has a little lining, placed at the upper back and the shoulder. This is meant to give the jacket shape and to make it slide on and off quite easily. Some jackets still feature a full lining, but unlike old-school linings, modern ones are very soft, and you’ll barely notice they’re there.

Chest canvas

Older jackets used to have a canvas under the chest of the piece. This has its purpose, namely to help the jacket mold on your shape over time, thus making it seem tailored to your body and adding structure to it, and to keep the fabric wrinkle-free, but more modern jackets either have a lighter, more flexible lining that you won’t really notice, or no canvas at all. Fabrics today have changed from the past, and are smoother and more adaptable overall, which makes the need for chest canvas less necessary.

Shoulder pads

A few decades ago, shoulder pads were a big thing, but today, it’s unlikely that you’ll see a blazer with shoulder pads. This is more of a good thing than a bad one: clothes in general, are meant to be made in a way that fits your body and makes you feel relaxed and comfortable in them, not to add heavy bulk. Also, the lack of shoulder pads pushes designers and clothesmakers to make better clothes that fit the wearers without artifice, which takes the fashion world to a different level. And, in the end, in fashion, it is always best to work with what you have and make the best of it.

Benefits of unstructured jackets

There are a few reasons why you should choose unstructured jackets to structured ones, which is why so many fashion editors, stylists and designers recommend them. Firstly, they mold easily and adapt to your natural shape. If you need to tailor them, they are a lot easier to tailor than structured jackets. Also, tailoring is often not needed, as unstructured jackets come in slimmer cuts than structured jackets.

Moreover, because they lack all the “structural” elements, you won’t get too hot in them, as they are lightweight and highly breathable. Their lightweight and uncomplicated design also make them easy to pack for trips.

Unstructured blazers or dress jackets are a great choice for casual or more formal occasions; they flatter the body’s natural lines and make you look sleek and polished. This is why investing in such a jacket is an excellent step to upgrading your style a few steps and having a great sartorial experience, which is something that will impact not only your outside but your inside as well.

Text: Attire Club

FINDING YOUR NORTH

We are at a time of great change and transformation. Many of us are finding our true north and discovering who we are. As we move through this time of transition, the old world will oppose and attempt to cling to the status quo, while the new, bright world emerges. We must accept and embrace this shift and find the courage to move forward with our newfound identities. By uniting in a collective effort, we can create a world of greater understanding and compassion. We will always be connected to the past, but it’s important to recognize that the future is full of possibilities. It’s time to embrace our uniqueness and create a new world of love and joy. Together, we can make our dreams of a brighter tomorrow a reality.

Text/Photos: Attire Club

SPIRITUAL FAMILIES

1. As we evolve, our spiritual families grow and expand.

2. We are on a journey to find our true spiritual family.

3. Our spiritual family is an ever-flowing source of love and comfort.

4. New spiritual families bring us closer to understanding the divine.

5. Our spiritual family provides us with solace, understanding and joy.

6. We will find our spiritual family through open communication, trust and respect.

7. Our spiritual family is a support system for our spiritual growth.

8. We are all connected in our search for a spiritual family.

9. Our spiritual family is a place of acceptance, healing and transformation.

10. Our spiritual family can help us find new meaning and purpose in our lives.

RURAL AM b IA nc E

The future is full of possibilities, and one of them is a world with a rural ambiance. A world where nature is revered and people live in harmony with the environment.

F LUI d wo RL d S

The future is fluid and ever-changing. The Metaverse is a great example of this, allowing us to create and explore new worlds in an ever-evolving virtual landscape.

S P o RTI ng c IR c LE

The future looks bright, with many people being more physically active and living healthier lifestyles. Exercise and physical activity will become more commonplace, leading to better overall physical and mental health for all.

MA n IFESTI ng THE U n MA n IFESTE d

Connecting to nature is a way to manifest the sacred and the unmanifested. It ties us back to our ancestors and the way of life that many of us have forgotten. By reestablishing these connections with nature, we will be able to create a more meaningful future and manifest the things that have yet to be realized.

P ow ERFUL A n S w ERS

The near future promises many answers, and a lot of hidden things will be revealed. We are on the brink of a new age, where many of our questions will be answered and mysteries will be uncovered. It will be an exciting time of discovery and exploration, as we unlock new secrets and uncover truths that have been hidden away for far too long.

Amethyst is a beautiful purple gemstone found in a variety of shapes and sizes. It is a popular gemstone for jewelry, and it is known for its calming properties. It has long been believed to provide protection from negative energy and bring balance to the wearer.

Photo: Attire Club

Four Seasons Art

The Book of Boba Fett or The Show of Non-Humanity

Text: Attire Club

The Book of Boba Fett TV series, which premiered in 2021, followed the bounty hunter Boba Fett as he took control of the criminal underworld of Tatooine. The series explored the struggles between Boba and his rival crime bosses, Jabba the Hutt and the Hutt Cartel, as well as the plight of the Mandalorian people, who were caught between the two forces. In the end, Boba ultimately emerged triumphant, uniting the planet and its criminal underworld into a single, powerful syndicate. Along the way, Boba encountered a mysterious woman known as Fennec Shand, who proved to be a valuable ally in his fight against Jabba and the Hutt Cartel. The series also introduced a powerful new villain, Moff Gideon, who threatened to upset the balance of power on Tatooine.

Bobba Fett is an iconic character within the Star Wars universe. He is a Mandalorian bounty hunter known for his intimidating armor and his cunning tactics. He first appeared in the Empire Strikes Back and quickly became a fan favorite. People are drawn to Boba Fett because of his mysterious background and the fact that he stands alone, completely loyal to no one but himself. He always seems to be one step ahead of his enemies and never truly reveals his true motivation. He is a loner, but one who can be counted on to get the job done.

Watching the Book of Boba Fett for someone who is not invested in the Star Wars franchise can be a bizarre experience. It is full of references to characters and events from the Star Wars universe that can be difficult to comprehend for those unfamiliar with the story and its characters. The series doesn’t make much sense, and it caters to people who are always living in computer games and who lack an understanding of how the real world is. The visuals are intense, and the battles are chaotic, leaving viewers confused and overwhelmed. All in all, the series is an acquired taste and not an easy one to digest.

The characters in the Book of Boba Fett TV series are hardly relatable. They do not act in any manner that is recognizable to humans, and it is difficult to understand their motivations or the way in which they interact with each other. This makes it challenging to identify whom the socio-demographic of the series is meant to be. The characters are obviously not intended to be relatable to the average viewer, and this is reflected in their behavior.

The overall aesthetic of the show is odd, as it is full of things that don’t seem to add up as well. This creates an atmosphere that is difficult to understand, and it makes it hard to figure out whom the series is actually aimed at. One could write a whole book about the lack of humanity in the Book of Boba Fett.

The Star Wars universe is a strange phenomenon. It has captivated fans for decades and has become one of the most beloved franchises in the world. Yet, despite its success, it is lacking in many aspects of humanity and real human experience. The relationships between characters are often superficial and can feel like empty vessels to advance the plot. The Star Wars universe also fails to capture the richness of the human experience. It doesn’t explore the nuances of everyday life or the complicated relationships between humans. There are no real moments of joy, sadness, or introspection. Instead, it relies on the drama of intergalactic warfare and the antics of its characters to entertain its viewers. Despite this lack of humanity, Star Wars has become one of the most popular and successful franchises in the world. It’s a testament to its appeal and the power of its mythology that it has been able to capture the hearts of so many people.

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c H no L ogy on THE F ASHI on Ind USTR y: Ex AMI n I ng THE ( nEAR ) F UTURE o F F ASHI on

Text: Attire Club

In the past ten years, the fashion industry has undergone a tremendous transformation. With the rise of online commerce and of social media and blogs, the ways in which fashion is created, distributed, and consumed have been dramatically altered. One of the most profound impacts on the industry has been the prevalence of social media. This platform has become the go-to for advertising and fostering customer relationships, thus democratizing access to fashion knowledge and the latest trends.

What does the future of fashion look like with the introduction of new innovations and technology? We will examine how this is impacting both consumers and producers, as well as how it is enhancing the connection between brands and customers.

Live Shopping

Live shopping is becoming increasingly popular in the US, China, and Europe, allowing brands to sell and promote products through live streaming and giving consumers the chance to engage with them in real-time. This has been a common practice in the East since 2013, but has only recently been gaining traction in the West.

Brands that specialize in traditional fashion are now embracing the trend of live shopping. As part of this, LVMH has inked a deal with Bambuser, allowing its labels to use the startup’s services. Furthermore, Bleeker has partnered with Galeries Lafayette, and LIVEBUY is collaborating with Lidl and MediaMarktSaturn.

Web3: Virtual Reality and the Metaverse

Recently, virtual reality has gained momentum as people have been seeking to escape the physical world and explore alternate realities. Examples of virtual reality spaces include metaverses like Decentraland and Axie Infinity and popular games like Minecraft and Roblox, which have seen a surge in popularity due to the pandemic and global lockdowns. The increasing prevalence of the Metaverse is being embraced by the fashion industry, allowing for the production of digital-only items known as “direct-to-avatar” (D2A). This has opened up the possibility for digital native fashion designers, such as AUROBOROS who identify themselves as a “metaverse native luxury fashion house”, to enter the market without the typical high start-up costs. Established fashion labels such as Balenciaga, Prada, and Burberry are also creating digital collections. The inaugural Metaverse Fashion

Week was held in 2020, with both web3 native brands and notable fashion brands such as DKNY and Dolce & Gabbana participating.

NFTs

In the last year, Non-Fungible Tokens, or NFTs, have been gaining traction in the tech world and are now beginning to draw the attention of fashion houses. LVMH Group has gone all in on web3, launching a number of products that demonstrate their enthusiasm. Tiffany and Co. released a limited collection of CryptoPunk jewellery that can only be purchased by CryptoPunk holders, and TAG Heuer watches now feature the ability to display NFTs. Rimowa has also released an NFT collection. Web3 technologies offer brands a new way to engage with their customers.

Augmented Reality

In the past 10 years, the majority of people have become accustomed to interacting with augmented reality (AR) by using filters on social media sites. It is expected that by 2025, the majority of the world and nearly all smartphone owners will be using AR often (a prediction that should be taken with a grain of salt in our opinion). AR technology can be game-changing for shopping and retail experiences, creating a digital shopping experience that is almost as realistic as store shopping, as well as being able to improve physical shopping experiences in retail stores. For example, Louis Vuitton, Gucci, and Bottega Veneta are offering AR try-ons. Studies have demonstrated that the implementation of AR can be highly successful; one report found that products with AR content have a 94% higher conversion rate than those without. Of course, the novelty factor undoubtedly plays a role at the moment.

In conclusion, fashion and technology are increasingly intertwined in the modern world. From 3D-printed clothing (which are now a classic) to augmented reality dressing rooms, technology is changing the way we experience fashion. With new advances in technology, fashion is becoming more accessible, more interactive, and more personalized than ever before. As technology continues to evolve, we can only imagine the possibilities for the fashion industry.

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