Rosenthal Tee x AVA - Holiday Campaign 2015

HOLIDAY CAMPAIGN 2015

THE COVER

Andrew Apuya Photographer Rosenthal Tee Designer Catriona Grey Model

ROSENTHAL TEE X AVA

Rosenthal designed this collection with a singular idea in mind, she wanted any woman wearing her clothes to enjoy the holiday festivities and look good doing so.

“I want to eat and party and not have to worry about the way I look.” she jokes.

Every piece in the collection is effortlessly chic as well as comfortable. The collection features an array of rich jewel and gold tones perfect for the season. The breezy silhouettes let you move freely and masquerade all that need hiding, which means when you’re out dancing the night away, or enjoying you Noche Buena, you’ll never have to worry about any wardrobe troubles. They are, as Rosenthal calls them “Winning Styles” for most body types.

Glamour goes Pret-a-Porter

Rosenthal Tee Already known for her finely

sexy without being vulgar, and

detailed gowns, this is the first

she’s done so by mixing and

time Rosenthal will be releasing

matching sultry details like bare

a collection that is totally

shoulders and high slits, with

casual, and she has chosen AVA

modest tea-length cuts and bell

to be her partner in letting the

sleeves.

world know what else she has up her sleeve.

Her goal for this collection was to create pieces that were

The collection still has her

relaxed and minimalist, yet still

signature laid-back, yet

exuded a sense of richness

glamorous aesthetic but in a

and playfulness. She calls them

way every woman can take

“Luxury Essentials,” pieces you

to the city streets. The pieces

can trust are easy to mix and

are undeniably feminine, but

match and will instantly give

minus all the frills. Rosenthal

your look an extra boost.

has achieved a look that is

Stylists Love It! For this collection we wanted to highlight the ability of these pieces to adapt to anyone’s personal style.

To achieve this we tapped some of the industry’s top celebrity stylists and asked them to apply their own aesthetics to the collection. The result was five uniquely chic interpretations of Rosenthal Tee x AVA.

BEA CONSTANTINO @beaconstantino

“I really saw Rosenthal’s signature aesthetic of woman of strength and power with style and ease in her collab collection. This is for the woman of today, wearing many hats, going places -- I can’t wait for this to go live!”

“It’s easy to visualize her pieces being worn and incorporated into a lot of women’s wardrobes. Her pieces are basic yet elevated.

I like the combination of soft and structured pieces and her choice of color and fabric. I love color, and was drawn to the Cobalt Blue pieces. I like the silhouette and movement of this top and I think it’s very versatile for styling. I like pleats, so I was drawn to that skirt; and who doesn’t love a slit for some skin? I styled them to look like one dress.”

SIDNEY YAP @sidney_yap

BANG PINEDA @bangpineda

“I like how Rosenthal took into account the sharp modern cuts of Japanese garments while paying homage to its roots. This look was styled with Japanese layering in mind.

It’s the juxtaposition of soft fabric with a stark modern cut”

“Rosenthal Tee’s collection reflects the modern femininity that’s at the core of her aesthetic. The designs are simple, clean, and straightforward, whilst keeping the fluidity of muted romance. She has successfully found the middle point of contradictions- of masculinity, and femininity, of classic, and contemporary, and of easiness, and sophistication”

ADRIANNE CONCEPCION @adrianneconcept

RYUJI SHIOMITSU @ryujishiomitsu

“The collection is effortlessly chic. Easy transitional pieces that will surely be a staple for women who are on-the-go or on a holiday living that certain je nais se quoi!�

Rosenthal Tee x AVA will officially launch for pre-order on November 2, 2015 on ava.ph.