HOLIDAY CAMPAIGN 2015
THE COVER
Andrew Apuya Photographer Rosenthal Tee Designer Catriona Grey Model
ROSENTHAL TEE X AVA
Rosenthal designed this collection with a singular idea in mind, she wanted any woman wearing her clothes to enjoy the holiday festivities and look good doing so. “I want to eat and party and not have to worry about the way I look.” she jokes. Every piece in the collection is effortlessly chic as well as comfortable. The collection features an array of rich jewel and gold tones perfect for the season. The breezy silhouettes let you move freely and masquerade all that need hiding, which means when you’re out dancing the night away, or enjoying you Noche Buena, you’ll never have to worry about any wardrobe troubles. They are, as Rosenthal calls them “Winning Styles” for most body types.
Glamour goes Pret-a-Porter
Rosenthal Tee Already known for her finely
sexy without being vulgar, and
detailed gowns, this is the first
she’s done so by mixing and
time Rosenthal will be releasing
matching sultry details like bare
a collection that is totally
shoulders and high slits, with
casual, and she has chosen AVA
modest tea-length cuts and bell
to be her partner in letting the
sleeves.
world know what else she has up her sleeve.
Her goal for this collection was to create pieces that were
The collection still has her
relaxed and minimalist, yet still
signature laid-back, yet
exuded a sense of richness
glamorous aesthetic but in a
and playfulness. She calls them
way every woman can take
“Luxury Essentials,” pieces you
to the city streets. The pieces
can trust are easy to mix and
are undeniably feminine, but
match and will instantly give
minus all the frills. Rosenthal
your look an extra boost.
has achieved a look that is
Stylists Love It! For this collection we wanted to highlight the ability of these pieces to adapt to anyone’s personal style. To achieve this we tapped some of the industry’s top celebrity stylists and asked them to apply their own aesthetics to the collection. The result was five uniquely chic interpretations of Rosenthal Tee x AVA.
BEA CONSTANTINO @beaconstantino
“I really saw Rosenthal’s signature aesthetic of woman of strength and power with style and ease in her collab collection. This is for the woman of today, wearing many hats, going places -- I can’t wait for this to go live!”
“It’s easy to visualize her pieces being worn and incorporated into a lot of women’s wardrobes. Her pieces are basic yet elevated. I like the combination of soft and structured pieces and her choice of color and fabric. I love color, and was drawn to the Cobalt Blue pieces. I like the silhouette and movement of this top and I think it’s very versatile for styling. I like pleats, so I was drawn to that skirt; and who doesn’t love a slit for some skin? I styled them to look like one dress.”
SIDNEY YAP @sidney_yap
BANG PINEDA @bangpineda
“I like how Rosenthal took into account the sharp modern cuts of Japanese garments while paying homage to its roots. This look was styled with Japanese layering in mind. It’s the juxtaposition of soft fabric with a stark modern cut”
“Rosenthal Tee’s collection reflects the modern femininity that’s at the core of her aesthetic. The designs are simple, clean, and straightforward, whilst keeping the fluidity of muted romance. She has successfully found the middle point of contradictions- of masculinity, and femininity, of classic, and contemporary, and of easiness, and sophistication”
ADRIANNE CONCEPCION @adrianneconcept
RYUJI SHIOMITSU @ryujishiomitsu
“The collection is effortlessly chic. Easy transitional pieces that will surely be a staple for women who are on-the-go or on a holiday living that certain je nais se quoi!�
Rosenthal Tee x AVA will officially launch for pre-order on November 2, 2015 on ava.ph.