Herald Sun Home Show 2012 Post Show Report

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100% exhibitor satsfaction on visitor quality Delivering you more business than ever!

Melbourne’s longest running Home Show celebrates 40 years.

Quality Buyers!

The 40th running of the Herald Sun home Show proves yet again why it remains in high demand.

Strong visitor attendance saw 39,947 visitors attend over the 4 days.

These visitors were actively seeking building and renovation solutions, with 97% undertaking a project with an average budget of $101,000. ([KLELWRU UHVHDUFK LGHQWL多HG WKDW 0LOOLRQ dollars worth of business was generated by the Show with an average ROI of $111,600 per exhibitor.

Furthermore the Show attracted a strong WUDGH DXGLHQFH ZLWK RI YLVLWRUV being registered building trades.

The event continues to deliver a strong 多QDQFLDO UHWXUQ IRU DOO NH\ VWDNHKROGHUV

7,430 visitors were spending over $200,000 on their renovation or home build projects.

High renovation spend 8S WR

41%

18.6%

11.6%

9.2% 18.6%

Quality Visitors Attend ‡

97% are planning a building, reno or home improvement project.

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Average homes renovated is 1.3 homes.

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An average reno budget is $101,000.

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12.4% belong to the building trade.

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91.1% seek solutions to cut their water & energy bills.

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Average income is $105,000.

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Average home value is $631,000.

Visitors’ planned projects

Purchase intention

Landscape, Patios & Decking

60.0%

Bought at the Show

19.9%

Bathroom

52.7%

Within 3 months

21.6%

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Kitchen

21.6%

50.9%

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37.2%

Furniture / Furnishings

38.5%

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Living Area

32.4%

Roof / Windows

31.4%

Heating / Cooling

29.6%

Bedrooms

29.2%

Home Entertainment Systems

19.4%

House exterior cladding

18.8%

Home Security

16.3%

Adding a Room

15.9%

Pools / Spas

13.1%

Visitors want to see more bathroom and kitchen products at the Show for their renovation.

18.06%

With 80% undertaking a major building or renovation project, H[SHFW WR EH FRPSOHWHG within 11 months.

Visitors Building/Renovating

%

About to start home renovation

30.3

About to start building new home

14.9

Commenced home renovation project

20.2

Commenced building new home

5.5

Exhibitors averaged 81 sales leads to follow up post-Show.

Exhibitors estimate a further 83% of sales is generated after the event.

51% of visitors made a purchase at the Show equating to a $5.9 million turnover onsite.

An estimated $32 Million of business was generated by exhibitors at the Show.

Purchase Intention Visitor Likelihood

%

Outdoor

57.3

Water & energy saving

51.5

Bathroom / bathroom products

50.9

Interiors

45.2

Building products

41.3

Kitchen & Laundry appliance

40.8

Furniture & Furnishings

37.4

Heating & Cooling

36.8

Kitchens

36.1

Follow up business generated 74% will gain 2 months or more work 43.9% wil gain 4 months or more work 11% will gain 12 months or more work

Show Performance Exhibitor Satisfaction Quality of visitors

% 100

Generating brand awareness

98.6

Generating high value sales leads

93.3

Total number of visitors

98.8

Launching a new product

97.9

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91.9

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83.3

Large volume leads

94.7

96.4% of exhibitors were happy with the Show’s overall performance for their company.

A 5% increase on last year.

Exhibitor Testimonials “In addition to sales made on the stand, the Show has been a great point of contact for networking.

The Show has driven business our way that we would not have otherwise been able to reach.

'H¿QLWHO\ ZRUWK LW 1R RWKHU PDUNHWLQJ KDV ZRUNHG DV well for us - looking forward to next year!”

Ken Skeats Eco Illuminations

“We just experienced one of the best shows ever – records sales! Whatever you guys are doing to get the buyers in – don’t stop, it’s great!”

Ashley Stride, Wholesale Account Manager Jetmaster

“Great crowds through the Herald Sun home Show – we signed a lot of business at the show and are still getting calls as well. Looking forward to 2013.”

Luke Muscat, Managing Director Global Electricial Solutions

“A big thank you for delivering such a great show.

Matt’s Homes and Outdoor Designs is a new business and we needed to establish ourselves in the market place. The Herald Sun home Show was one of the mediums we chose to get the business going – what a great surprise, we made sales at the show and have been steadily getting business from it since, certainly beyond our expectations. Thanks again and we are looking forward to 2013.”

Melynda Daley, Marketing Manager Matts Homes & Outdoor Designs

Marketing to the buyers A comprehensive and targeted marketing campaign is implemented to reach homeowners planning a building and renovation project.

The proven campaign delivers quality buyers with VLJQLÂżFDQW EXGJHWV UHDG\ WR EH VSHQW RQ WKHLU KRPH improvement project.

The strategic campaign includes: ‡

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6DWXUDWLRQ UDGLR DGYHUWLVLQJ DFURVV NH\ 0HOERXUQH stations;

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Prominent press advertisements in the Herald Sun EGN and home magazine;

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Comprehensive website with over 76,698 visits;

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Building or Renovating?

Build See great ideas for your kitchen & bathroom Find all your building & renovation solutions FREE green, garden & interiors advice Over $40,000 in giveaways on Facebook

'0V DQG H'0V WR WKH 7UDGH PDUNHW ZLWK RYHU invitations sent.

See you at Melbourne’s favourite Home Show!

Buy tickets online NOW & SAVE plus rec receive your eShowbag filled with 1000’s of savings

melbournehomeshow.com.au melb Thurs 16 - Sun 19 August

Melbourne Exhibition Centre

Open 10am daily

Effective Social Media Marketing The Herald Sun Home Show’s 40th birthday themed marketing campaign via Facebook was highly success ful. The promotion was to increase the Facebook page likes, increase viral reach and increase the likelihood of the Facebook community attending the Show.

The results: ‡

&RQYHUWLQJ RXU )DFHERRN ÂľOLNHVÂś LQWR 6KRZ YLVLWRUV there was a 71% increase in Facebook code usage for online ticketing and revenue generated from Facebook;

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,QFUHDVHG SDJH LQWHUDFWLRQ 1000% increase in the average likes for each Facebook post;

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,QFUHDVH LQ )DFHERRN SDJH UHDFK 354% increase in Facebook reach per post; and

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Total reach of 174,760 Âą RI WKH WRWDO 0HOERXUQH renovation market.

Book your stand IRU Speak to our team about a tailored solution for your brand 03 9276 5555 homeshows@eea.net.au

15 - 18 August 2013 Melbourne Exhibition Centre melbournehomeshow.com.au