TECHNOLOGY - ENTERTAINMENT - DINING
Since 1997
July 2021 | Vol. 25
| Issue 7 | BD2 / SR20
YOUR GUIDE TO A GREAT WAY OF LIFE
USA IN BAHRAIN
A Special Supplement
FEATURE
WTM
The exciting world of wind watersports at Nurana Islands
Creative inspiration and more with Roshni M. Raveendran Beauty Essentials
DINING
Playful Patterns for Night and Day
The best American food on the island
Recipes
PEOPLE
Parenting
Bahraini musician, May Alqasim, on the inspiration behind her new music
MOTORING
The United States’ contribution to motoring with Dick Potter www.bahrainthismonth.com
Arts
Culture
Clubs
Sports
Interviews
Lifestyle
Dining
Nightlife
Digital Edition
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JULY
ISSUE 287
CONTENTS
INTERVIEWS
8
16
All Guts and Glory
May Alqasim tells us how music gave her purpose to fight her illness thanks to an incredible lightbulb moment.
FEATURE
12
The Wind Watersport Wizards of Nurana Islands
Bill Grieve discovers the adrenaline-pumping world of wind watersports in the Kingdom.
8
USA IN BAHRAIN
15
We highlight the special relationship between the Kingdom of Bahrain and the United States on the 15th anniversary of the FTA.
DINING
22
19
Treat your Taste Buds to America!
Here are a few of Bahrain’s iconic venues serving the best of American cuisine on the island.
MOTORING
41
All American Automobiles!
Dick Potter explores the contributions of the US to the motoring industry.
COMMERCE
44 46
Business Bites Social Media – A Serious Business
Business Expert, Pria Masson Tanwar, explores the lucrative business opportunities presented by the growth of social media.
12
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4 July 2021
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JULY
ISSUE 219
CONTENTS
Fashion
64
52
We show you our favourite playful patterns that you can wear night and day.
Interview
54
54
Roshni M Raveendran tells us about her creative direction and source of inspiration.
Beauty
66
56
Parenting
62 58
56
www.bahrainthismonth.com
Ouiam El Hassani tells us why you should say ‘No’ to buying more toys.
Lifestyle
64
www.womanthismonth.com womanthismonth
The latest Perfume and Makeup products
Fresh and fun décor to adorn your homes.
69 rhmbahrain July 2021 5
THE TEAM Publisher and Chairman George F. Middleton
Bahrain This Month July 2021
Editor Farah Baig Contributors Behnaz Sanjana, Kristian Harrison, Dick Potter, Pria Masson Tanwar, Ouiam Charkani El Hassani, Bill Grieve, Julia Knight, Abdulla AlKhabbaz Editorial Consultant Ahdeya Ahmed Print Production Manager Sabu Sebastian Art Director Hatem Monem, Kailas Wadke Webmaster Nishad Eapen CRM & Database Coordinator Muna Yousef Staff Photographer Subeesh Kumar N S Administration and Finance Samson Vaz, Marlyn Ragasa Corporate Affairs Director Bassem A. Al Khabbaz Distribution Team CM Abdul Rahman, Gopal Arul Kumar Distributor Al Hilal Group (Hilal Direct Services) Media Sales Anuradha Manhas anuradha@redhousemarketing.com DIGITAL & CONTENT MARKETING TEAM Digital Strategy Director Lini Reghunath Digital Marketing & Social Media Director Farah Baig
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elcome to the July issue – containing a very special ‘USA in Bahrain’ supplement, officially endorsed by the US Embassy in Bahrain, which we publish as an ongoing tribute to the special relationship that exists between the Kingdom of Bahrain and the United States of America.
In the interview section this month, we spoke to renowned Bahraini musician, Mai Alqasim, who told us about her battle to stay alive. She talks about her painful journey and how it inspired the release of an original sound track, aside from a beautiful rendition of Heal the World, for which she collaborated with several talented local and Bahrain-based musicians. For the USA in Bahrain segment, we had a very insightful chat with Chargé d’affaires at the US Embassy in Bahrain, Margaret Nardi, who has witnessed some trailblazing developments in relations between the two nations since her arrival. In addition, President of the American Chamber of Commerce in Bahrain (AmCham Bahrain), Qays Zu’bi, touched on US-Bahrain relations, the benefits of the Free Trade Agreement (FTA) and more. The Executive Director of AmCham Bahrain, Mary McGinnis, on the other hand, highlighted the many benefits of being a member of AmCham and how the organisation has grown over time. In our dining section, we present you with a selection of our favourite eateries across the island that serve the finest of American cuisine. Don’t blame us if some are missing; everyone was given a chance to participate! In the motoring section, Dick Potter takes us on a brief tour of the US motoring industry and its contributions to the field of ‘automania’! Bill Grieve, our very own ‘Prince of the Wadi’ (on Tik-Tok) makes a huge splash as he takes us through the exciting world of wind-watersports on the shores of Bahrain’s very own Nurana islands. Pria Masson Tanwar speaks about the growing business applications of social media, while our bites section gets you up to speed on some of the latest developments in the commercial arena. Woman This Month in its usual fashion (pun intended!) brings you the best of fashion, beauty essentials, dazzling accessories, recipes and much more including an interview with extremely talented Roshni M. Raveendran who is the creative personality behind Style Stories by Ros. As things continue to improve, COVID-19 wise, as always, Bahrain This Month on Instagram, Facebook, YouTube and Twitter will always be ‘Your Guide to a Great Way of Life’.
Printing Press Union Press, Bahrain Published monthly by
RED HOUSE MARKETING P.O. Box 20461, Manama, Kingdom of Bahrain Tel: (+973) 17 813-777, Fax: (+973) 17 813-700 Email: info@redhousemarketing.com www.bahrainthismonth.com © Copyright Reserved 2005-2020 The concept, content, style and design of this publication remain the exclusive property of Red House Marketing (Jersey) Ltd. and must not be reproduced in any form whatsoever without prior written permission. Every effort has been made to ensure the accuracy of the information contained in this publication. However, Red House Marketing cannot accept legal responsibility for any error or omission. • Views expressed in this magazine by journalists and writers are not necessarily those of the publishers of Bahrain This Month. Licensed by the Ministry of Information Publication Code: TA001 ISBN 1 899 348 09 3
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COVER Cover Picture:
Nurana Watersports
George F. Middleton Publisher and Chairman
Picture credit: Marco Boria TECHNOLOGY - ENTERTAINMENT - DINING
Since 1997
July 2021 | Vol. 25
| Issue 7 | BD2 / SR20
YOUR GUIDE TO A GREAT WAY OF LIFE
USA IN BAHRAIN
A Special Supplement
FEATURE
WTM
The exciting world of wind watersports at Nurana Islands
We talk about creative inspiration and more with Roshni M. Raveendran
DINING
Beauty Essentials
The best American food on the island
Playful Patterns for Night and Day
PEOPLE
Recipes
Bahraini musician, May Alqasim, on the inspiration behind her new music
Parenting
MOTORING
The United States’ contribution to motoring with Dick Potter www.bahrainthismonth.com
Arts
Culture
Clubs
Sports
Interviews
Lifestyle
Dining
Scan this QR Code to subscribe to the digital edition of the magazine.
Digital Edition
Nightlife
July 2021 7
interview
ALL GUTS AND GLORY Her tryst with liver failure sent singersongwriter May Alqasim to hell and back, on a mental, emotional and physical level. She tells Behnaz Sanjana how music gave her purpose to fight her illness thanks to an incredible lightbulb moment.
8 July 2021
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interview
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hen May Alqasim was told by her doctors that her days on earth were numbered due to Primary Sclerosing Cholangitis causing liver malfunction, she sifted through all her achievements and awards acquired throughout her career in music and asked herself if she’d done enough. “Have I done enough for this country? Enough to give back? The answer was no,” says the 30-yearold Bahraini vocalist. “So, I decided to do a cover of Michael Jackson’s iconic song, Heal the World. I believed it is a message we all needed to hear at this time.” What started as a modest project, grew into a massive collaboration with over 20 local artists and technical experts under 1LoveProductions. May was at a low point at the time, angry and confused about her health condition. “I had been misdiagnosed, wrongly medicated, not honoured by insurance companies and the rumours were that I had Hepatitis B and had abused the bottle, when in fact my illness was genetic and beyond my control.” she rues. While she was grappling with the raw deal that life had dealt her, she realised that she wasn’t alone; the whole world was in trauma thanks to the global pandemic. “I felt selfish about thinking ‘why me’, and realised that we need to love and lift one another up at this time of crises.” May experienced serious bouts of being on the brink of death from the time the idea for the cover song struck her to it being released. “Internal bleeding put me in a semi coma. The blood banks were running out of blood for me. My heart had even stopped at one
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point.” When she came out of the ICU, she was overwhelmed to see the rally of support from her family, friends, acquaintances and strangers to find donors for her rare blood type. This strengthened her resolve to see her project being completed. “It is my tribute to all those who helped and stood by me. The closer I felt to death, the more urgency this song had,” May says. “I don’t normally do cover versions, but Heal the World was everything I wanted to express. It conveys the diversity that Bahrain showcases, and makes me extremely proud of my country. We put our own twist with a rap bit in it, and I think MJ would have approved! The great feedback we got from so many people was unexpected.” Before the project was complete, there came a harbinger of hope in the form of a donor. May travelled to Turkey for a liver transplant in the beginning of 2021 to give herself a fighting chance to live. She considers herself lucky to have a healthy donor and a speedy recuperation. Despite which, her path to recovery was fraught with challenges. “My protein levels fell drastically, which led to Oedema. My stomach was so bloated with fluid, that my lungs were affected and my surgery scar was starting to open up,” May recalls. “They cut a hole in my torso to drain the fluid, and of all the difficult times, this was when I broke down and cried.” But through it all, she continued collaborating with her Heal the World team back in Bahrain. May’s rock amid her ordeal was her mother. “My mom is my hero; truly inspirational. I’ve
never seen a stronger woman in my life,” says May. Which is why her brand new single, 7amdillah (a stylised version of ‘alhumdulillah’), with local artist Xenai, starts with a monologue to her mother, and ends with words of gratitude to family and friends. “This single is my comeback. It is a catchy, eclectic fusion between the Western and Arabian world, with Ali Bongo’s tabla on this track. It captures our raw personalities; we have retained some candid moments of the recording that lend a fun element to it. We hope that listeners feel happy, soothed, blessed, encouraged and strong by this powerful song.” With the right regimen, May has risen above her challenge and is raring to go. “Besides positive thinking, music gave me the will to survive the dramatic impact that the surgery had. I went through PTSD, and I let out all those emotions and pain into my music, it’s just something I bounce off. The surgery cut through my diaphragm muscles, which I needed to strengthen to sing again. I’m happy to get back my normal vocal range. “I am planning another music video collaboration with big artists. This time it will be an original song and I’m so excited to get started. My purpose is to do more for others now, to give back. This industry has given me so much and I’ve become a full-fledged musician despite being a Bahraini female. With my network and know-how, I will be mentoring, training and producing songs for budding artists to help them succeed,” she reveals.
July 2021 9
opinion
Here’s what some of the Heal the World collaborators had to say about the project!
It was great being part of such an amazing project with so many different artists! Music is a language that everyone can speak and I’m glad we got the chance to touch many hearts during this tough time the world is going through! - Tiny
It was amazing to get to know so many local artists and magical being part of a project that showcases that we, as Bahrainis, do have talent and we can heal the world together! May Alqasim gave us an amazing opportunity and I will always be grateful she chose us to bring her idea to reality. I hope we can create more projects like this. - Yara Anwar
10 July 2021
It was amazing to be involved in this wonderful initiative. For me, it was an opportunity to be part of the wider inclusive community. May is so positive, its simply impossible to be in a bad mood when she is with you. So, this reminded me to focus on the good stuff in life and to have faith in the younger community and the great ideas they have to make a brighter future. - Christine Gordon
When May first approached me with the idea it instantly felt like the right thing to do and I immediately started thinking about my contribution to the song, as it represented a whole movement that we are trying to implement helping the world bit by bit towards a better future. This time by a song, next an event and so on. Working alongside fellow artists, sound engineer and the videography team has been an honour and a chance to share ideas and experiences. I encourage and hope to see more collaborations as I believe we truly rise when we come together and work alongside each other. - Mohammed AlHayki
Working on the Heal the World project was an absolute privilege and blessing. I am flattered and humbled to be part of such a diverse and immensely talented group of artists! When I was approached with the idea, I fell in love with it instantly! To cover such a memorable song by such an icon and legend such as Michael Jackson, a personal idol of mine that I used to watch and mimic almost daily on VHS is something I never thought I would ever do. I can write thousands of words and still won’t be enough to express how proud and grateful I am being part of this project, and I hope that the message resonates and strikes the hearts and souls of everyone who listens to and watches it. - Salman Farooq
At OneHeartBahrain, we always look for opportunities to create more unity between people through community projects that allow people to express goodwill towards one another. May’s 1Love Productions group is guided by a similar ethos to ours and promotes a loving spirit amongst all people. Like the conductor of an orchestra, May brilliantly directed and harmonised an international group of artists and creative talent residing in Bahrain to produce the song, and the result is a testimony to her determination and vision to lovingly bring people together as one, in creativity and message. - Birthe Van Der Heijden
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feature
The Wind Watersport Wizards of Nurana Islands Bahrain Image Credit: Marco Boria
Bill Grieve discovers the adrenaline-pumping world of wind watersports in the Kingdom
“When it comes to wind-based watersports, position is nothing - performance is everything!” Bahrain and the surrounding islands have a number of coastal beaches, bays and areas that are perfect for wind-based watersports, like windsurfing and kite surfing. Most of these spots are only ideal under certain conditions or at certain times and a number are in isolated areas or secluded from the general public eye. BTM ventured out to Nurana Islands, just one of the many ideal wind watersport locations to meet up with, watch and speak to a group of enthusiasts who are a small part of the family of the wind watersport wizards of Bahrain. The group we met was made up of people of all ages and backgrounds: bankers, IT specialists, commercial pilots, architects, consultants, real estate advisors and even a Typhoon fighter pilot. They all have one thing in common - a yearning zest for the adrenaline that wind watersports offer. Richard Stephens, a well-known figure on the water, explained that a session generally starts with the early message from one of the group members, that simply shows, what might be good wind and conditions for wind watersports. 12 July 2021
This quickly develops into an impromptu session away from work, a hurried meeting or conference call and an ultimate aim to get onto the water as soon as possible and enjoy the wind while it lasts. The bay at Nurana islands, with Manama picturesquely silhouetting the background and skyline is perfect for these activities. With its warm, flat shallow waters and a bit of wind, the sky comes alive with the brightly coloured kites and windsurfer sails and the air is filled with the slapping sound of material as the boards and kites zoom past. The group work together helping each other, supporting one another, and with the almost practiced ease of circus trapeze artists, gear is offloaded and assembled, and then the water becomes a stage filled with
vibrant colours, fast moving boards, sails and kites and everyone does their own thing. These are careful and very safety conscious actors on this liquid stage, and very carefully the scenes are played out with surfers swishing and swooshing past each other at what from a distance appears to be perilously close, but in reality a safe distance, allowing room for maneuvering and acrobatics that each sport has its own particular type of.
Image Credit: Marco Boria www.bahrainthismonth.com
feature “That’s why we kitesurf … Depending on the wind strength and your mood you can do almost anything on the water” Richard Stephens From an outside perspective it is amazing to watch how practice leads to perfection and how this group make everything they do look so easy. Ulli and Stephen come hurtling past at speed on their new “Foils” which lift their conventional kite surfing boards about a meter out of the water and as they come past sitting nonchalantly on the boards, legs hanging loosely over the edge almost in the water, they look as relaxed as though they were sitting on deck chairs at a BBQ. Davide , Don Bradley, Ash and the others sail past on their windsurfers making it look “just oh-so-easy” but trust me on this - it takes a lot of practice and time on the water as well as some good guidance and lessons to get as far as they are. This is a great day out, good fun and the camaraderie amongst these water sport knights is tremendous.
BTM readers can scan the QR codes to see more and especially interesting is this particular link below to see the expertise of a “Cheeky Dark Slide” perfectly executed, with exact timing and skill - a truly amazing feat. It looks easy, doesn’t it?
Every now and then there is a splash, and someone is in the water, but it doesn’t take long before the board is slicing through the water again and the sails or kites are whizzing past making an exhilarating sound that only those in the know fully appreciate. “It’s just a question of practicing, learning and doing better each time you go out” The Bahrain fraternity of wind-driven watersport enthusiasts is quite small, but there are some outstanding participants with some extraordinary talents and on any reasonably windy day it pays to pack a picnic lunch, get the folding chairs and umbrella and head out to Nurana, or any of the awesome wind watersport spots, and watch how exciting these sports can be. Even as a spectator it’s enthralling, exciting and exhilarating to see, and a viewer might quickly find themselves embraced and welcomed, so much so that they pick up the sport and give it a try.
Richard Stephens doing a “Cheeky Dark Slide”
There is a lot of positive energy in this sport and lots of fun to be had, and it is easy to get carried away in the thrills and spills and pulled into this sport by the spontaneous desire to feel the adrenaline rush - but be cautioned these are sports that take practice, commitment, tenacity , endurance and drive, not to mention a lot of energy. If you want to get involved, remember - talk to the knowledgeable experienced surfers, and inquire politely if you do want to participate Questions cost nothing, mistakes cost money. Almost all the surfers will tell you what they did wrong and how to avoid the pitfalls.
Image Credit: Marco Boria www.bahrainthismonth.com
Davide windsurfing
The Nurana Match Race 2021
Image Credit: Marco Boria July 2021 13
bystander
Taniya Waghnani and Ravi Varia’s Wedding
The wedding celebration of Taniya, daughter of Rajkumar and Sudha Waghnani, and Ravi, son of Sharad and Jayshree Varia was an intimate two-day affair. The Mehendi ceremony was held at the Waghnani residence on April 29 while the wedding took place the following day at the Budaiya Gurudwara with limited family members. This was followed by a reception lunch for family members at Al Areen Resort & Spa and dinner for the bride and groom’s close friends at the same venue.
14 July 2021
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USA in Celebrating the 15th Anniversary of the Free Trade Agreement between Bahrain and The USA (2006 - 2021)
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USA in Bahrain
16 July 2021
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Chargé d’Affaires at the US Embassy in Bahrain, Margaret Nardi, has witnessed some trailblazing developments in relations between Bahrain and her country since her time on the island. She shares deeper insights on current US-Bahrain ties with BTM. Could you highlight the current status of trade relations between Bahrain and the US? Are there any developments in the pipeline to further strengthen the commercial relationship between USA & Bahrain? Economic development and strengthening commercial relations are among our top priorities. Since the 2006 Free Trade Agreement (FTA) with Bahrain, trade has tripled from USD780 million to USD2.5 billion. We continue to look for more opportunities to bring U.S. investment here. We have highlighted what U.S. companies in Bahrain are doing to help Bahrain operate through the pandemic. For example, textile manufacturer, WestPoint Homes, has converted their production capacity to include making face masks. Some of them were donated to the Bahraini government, and others exported to the UK, U.S., and other markets. The company saw this as an opportunity to expand their business into the hospital and medical market. U.S. technologies, like Cisco, Microsoft, Amazon Web Services are being used here in schools, the embassy, and by the Bahraini government. With the new U.S. administration’s focus on the environment, we’re hoping to work with Bahrain on sustainable energy developments as well. U.S. companies are involved in a lot of the major infrastructure projects whether it’s the design work for the new causeway to Saudi Arabia, baggage screening at the new airport, or in telecommunications. Besides this, we try to expand in newer areas as well, and see if there are opportunities for U.S. businesses working with the American Chamber of Commerce in Bahrain. This year marks the 15th anniversary of the FTA between Bahrain and USA. What do you see as being the key benefits of this agreement for both parties and can you tell us a little bit about the untapped opportunities for further growth under the FTA? Well, I think that flow of two-way trade of industrial and consumer products without tariffs is definitely the main benefit for Bahrainis and for American companies. For the United States, having access to the broader GCC market is also an advantage as far as what more can be done. There is still a very large segment of the business community in Bahrain that is not aware www.bahrainthismonth.com
of the FTA or what its benefits are. So, we’re trying to do business outreach programs for them. We did a week-long series for women entrepreneurs to explain what the FTA means, the benefits of the FTA, and to answer any questions they had to help get them started. The Embassy also sponsored a contest with FinTech Bay for entrepreneurs to develop new apps. The winner received seed funding and training to support their business development. How will the end of the pandemic affect business and trade between the two nations? The pandemic hasn’t had a huge negative impact on business and trade between the U.S. and Bahrain because a number of the client companies that are here are in areas that were actually in greater need during the pandemic. I would say access to resources was one of the limitations, but I don’t think that there was a significant negative impact on U.S. companies. Also, the Embassy is now issuing multiple entry 10-year business/tourist visas to Bahrainis, and these things are going to help stimulate business further. Are there any, or likely to be any high-level delegations or VIP visits from the States to Bahrain or vice-versa that are planned at present? In my view, visits here are the best way for officials in Washington to understand Bahrain. From September last year to January 2021, we had high-level visits almost every week, following the signing of the normalization agreement between Bahrain and Israel. We are hoping to start receiving visitors after the easing of travel restrictions. Right now, travel from the State Department is limited.. However, we expect a robust U.S. delegation to attend the Manama Dialogue, as we have seen every year since the Manama Dialogue started in 2004. It is our goal to attract participants from both the legislative as well as the executive branch. Vaccine development and distribution has become priority in the global flight against the COVID-19 pandemic. The US-manufactured vaccine, Pfizer, proved to be quite popular among Bahrain’s citizens when choosing a vaccine. What are your thoughts on this?
The U.S. joined the international Covax scheme with a goal to donate $2 billion to vaccinate 30 percent of the eligible population in every member country. We have been encouraging Bahrain and our other partners to also contribute to Covax. The U.S. is now starting to donate some of its extra vaccines to different countries that are in dire need. We have been very impressed by Bahrain’s effort from the beginning to tackle the pandemic, and have been making efforts to support the government’s efforts to expedite the deliveries of the Pfizer vaccine. His Royal Highness the Prime Minister Sheikh Salman bin Hamad Al Khalifa has had remarkable foresight. Where else do you have four different vaccines to choose from? Some of us at the embassy, including myself, got our vaccines from the Ministry of Health earlier on and we’re very grateful for that. Since you have served both the present and former administrations during your term here, have you experienced any dichotomy of interest from the two State Departments with regard to your dealings with the Government of Bahrain? The Biden Administration immediately rejoined the WHO and rejoined The Paris Agreement for climate change. All of those things also impacted us here in Bahrain. There has been more focus on supporting sustainable energy or environmentally sound efforts in the countries where we live. There continues to be a strong focus on human rights and that’s an area where we already have very good engagement with the government. The United States is also seeking election to the UN Human Rights Council for the 2022-2024 term. What has been your most memorable engagement as US Chargé d’Affaires and why? The past year was a memorable one for the U.S., Bahrain, and indeed the whole world. I will never forget working with my staff, and our Embassy community, to deal with the COVID pandemic, while also handling visits of the U.S. Secretaries of State, Defense, and Treasury to mark Bahrain’s normalization with Israel and the signature of the Abraham Accords. I am so proud to have led such an impressive Embassy team at such a historic moment! July 2021 17
USA in Bahrain
FOSTERING A PRO-BUSINESS AGENDA
18 July 2021
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As president of the American Chamber of Commerce in Bahrain (AmCham Bahrain) since 2013, Qays Zu’bi answers some pertinent questions put forth by Behnaz Sanjana, touching upon US-Bahrain relations and the association’s raison d’être. What brought about the establishment of AmCham and what are its objectives? The American Chamber of Commerce in Bahrain (AmCham Bahrain) was formed in 2006 as an independent, non-profit, non-political business association with a charter to capitalise on the newly implemented Free Trade Agreement (FTA) between the US and Bahrain. Its purpose was to help companies take advantage of the new markets and benefits that emanated from this important agreement. AmCham’s objectives include promoting commerce, investment and goodwill between the US and Bahrain, providing a forum in which business executives with American interests may identify, discuss, and pursue common interests, to heighten awareness of Bahrain’s strategic location, business-friendly laws, and commercial role in the Middle East, and increase bilateral US-Bahrain trade and business opportunities. AmCham Bahrain is the official affiliate of the US Chamber of Commerce and part of the global network of more than 120 American Chambers of Commerce to foster collaboration amongst the members and greater business opportunities between the US and the Gulf region. Through these affiliations, AmCham helps its members succeed by providing a wide range of networking and information sharing opportunities, B2B introductions, government advocacy, valuable business intelligence, and customised business support services. How has the FTA bolstered existing ties between Bahrain and the US and how has it helped new ones to evolve? As you may know, the US and Bahrain have enjoyed an economic relationship for over 120 years and the FTA has certainly made it even stronger. Bilateral trade of goods and services have more than tripled since the FTA went to effect and we have all expectations that this will continue to grow once the world economies recover from the impact of Covid-19. It is significant to note that the US has negotiated FTAs with only 20 countries worldwide. The FTA is clearly a sign of the US government’s faith in the strength and transparency of Bahrain’s economy. From a larger perspective, this vote of confidence in Bahrain attracts investment into Bahrain by companies that may not even plan to trade with the US. The FTA is here to stay. The agreement does not expire, so companies can rely on the tenets and benefits of the FTA. www.bahrainthismonth.com
“It has been an honor to serve
AmCham as its president since 2013. We have attracted strong board members committed to furthering AmCham’s mission which has allowed us to grow stronger, larger, and more effective. I have enjoyed building new alliances both locally, regionally and in the US to best leverage our strengths, expand our connections, and serve our members
”
What are some of the most notable benefits of the FTA in Bahrain? The FTA offers significant benefits that increase the competitiveness of a company’s exports/imports between the US and Bahrain. One hundred percent of bilateral trade in consumer, industrial, and agricultural products are tariff free. Both countries have accorded substantial market access across their entire services sector. They provide strong protection and enforcement for copyright, patent, and trademark owners as well as intellectual property protection in the digital environment, supporting electronic media and internet service providers. Under the Agreement, both Bahrain and the US must publish their laws and regulations governing trade. Both countries also have committed, to the extent possible, to publish proposed regulations in advance in order an provide an opportunity for public comment prior to implementation. The Agreement required both countries to take measures to increase transparency and efficiency in customs administration, including publication of laws and regulations on the Internet and procedural certainty and fairness. All these benefits create a ripe environment for promoting bilateral trade and investment. There still remains great potential for expanding bilateral trade and investment. AmCham is committed to working with both governments and the business community to find innovative ways to grow bilateral trade and strengthen the private sector. What is your membership profile and benefits do members enjoy? Our members include Fortune 500 companies, small and medium enterprises, entrepreneurs, and non-profits. This includes American, Bahraini and other companies
representing all sectors in the Bahrain economy with an interest in the US market. AmCham provides a forum for the exchange of information, insights and ideas, the development of professional networks, advocacy support for promoting solutions to issues that impact business, educational and networking programs and customised business service are just a few of the many benefits AmCham Bahrain provides its members. AmCham typically holds 30 events annually that are wide ranging and customised to meet our members’ varying needs and interests, making us the most active business association dedicated to US-Bahrain business opportunities. Each luncheon, seminar, tour, roundtable, and networking event provide members access and opportunities to meet other decision-makers from the private sector and government agencies. Members attend events for free or at a special discount. Membership includes invitations to ‘members only’ roundtables, exclusive events with visiting VIPs, business tours, B2B introductions, as well as unique promotional opportunities.
“I would like to invite any
company that desires to grow their presence in the US market and US companies investing in Bahrain to join the AmCham community and enjoy the benefits of an active and well-connected network.
”
Are there any new plans in the pipeline for AmCham? AmCham will be electing its next board of directors in July and they will assess new priorities but I know AmCham shall continue several current commitments which include raising awareness among the US oil and gas and alternative energy industries to encourage their interest and investment in the new and growing opportunities in Bahrain. We will continue to develop our resources to help companies use the FTA and find a path into the US or Bahrain market. We will also help companies better understand the tools available through the US Export Import Bank (EXIM) to help them compete in the international market. Listening to our members and finding innovative ways to support their success will always be a priority. We hope to bring back our charity golf tournament and US alumni reception later this year. July 2021 19
USA in Bahrain
EXPLORING THE POSSIBILITIES Bahrain This Month’s Farah Baig chats with Mary McGinnis, the Executive Director of AmCham Bahrain, about the FTA, benefits of being a member and more.
20 July 2021
www.bahrainthismonth.com
Having joined the American Chamber of Commerce in Bahrain (AmCham Bahrain) in 2013, Mary McGinnis has a highly significant role as she directs all AmCham departments including membership, advocacy, sponsorship and consultancy services. With over 20 years of experience in the non-profit sector, she has successfully utilised her past experience to facilitate the growth of member companies in Bahrain. THE BENEFITS OF BEING AN AMCHAM MEMBER AmCham Bahrain has been in existence since 2006 when the Free Trade Agreement (FTA) between the Kingdom of Bahrain and the United States came into effect for the purpose of helping businesses in Bahrain make use of the FTA. “AmCham does that in various ways we create a platform for business leaders to come together, network, share knowledge, learn and have access to resources,” explains Ms. McGinnis. There are currently around 200 AmCham members which includes iconic global Fortune 500 companies, SMEs, non-profits and individual entrepreneurs. “We’re certainly the most active business association dedicated to relations between Bahrain and the US,” she says. Around 30 AmCham Bahrain events, which are instrumental for networking and knowledge sharing, and often feature highlyexperienced topic speakers, are held every year. “We’ve collaborated with regional AmChams, during COVID, and had 75 virtual events which gives our members a rich opportunity to choose from a range of topics and experts in the GCC, MENA region and the United States,” says Ms. McGinnis. AmCham also provides members with advocacy services when faced with local or international issues which affect their business. “We go to the right body of people who can help resolve that, whether that’s in Washington DC or in Bahrain,” she explains, adding that the organisation then links members to resources which can open doors. “We also do introductions, certainly within our membership and other AmChams, and with companies in the United States. So, if a member is trying to expand their business that’s something we help them with – finding a partner,” she adds. www.bahrainthismonth.com
“HOW CAN I USE THE FTA?” “It’s one of the most common questions we get, and it really depends on what the business is,” she says. Consultancy services at AmCham are instrumental for companies that are trying to determine their eligibility. “People believe if they could crack the secret of the FTA, their business would expand easily, but expanding your business, with or without the FTA, is challenging,” she explains, adding that businesses must understand the market, rules and regulations, and supply chain of the country they wish to expand to. “The FTA doesn’t make any of that, any easier; what it does is make it more competitive by taking away all tariffs for 98% of all goods and services that are created in Bahrain or in the US for bilateral trade,” she explains. In order to be eligible for the FTA, 35% of the good’s value has to be created either in the US or Bahrain. “This is because the purpose of the FTA is to help local economies through the creation of jobs and more. Since Bahrain doesn’t have a lot of natural resources, the 35% is often created through the labour of putting things together and transforming them into something new and unique. So, we help companies figure out whether their goods meet the requirements,” she says. Companies also have to be established in Bahrain and follow the requirements for exporting to the US to make use of the FTA. “An undersold aspect of the FTA opportunity in Bahrain is that companies from all over the world could come and set up here to manufacture and ship to the United States. Given its business-friendly environment, low cost of living and other advantages, Bahrain is an ideal location to reach the MENA and Asia market,” she says. THE GROWTH OF AMCHAM In 2013, AmCham’s membership was below 50 members and has now grown to over 200. The organisation has grown during the pandemic, and has attracted a good number of global and local companies. “I think businesses realised that belonging to a group that can help promote them, raise their visibility and connect them to clients and resources is a good investment,” she says.
THE ROLE OF PAST EXPERIENCE Ms. McGinnis has travelled and worked in countries including India, Thailand, Italy and more and offers a cross-cultural perspective to her work. “Since Bahrain is so multicultural, as is AmCham, it allows me to connect, appreciate and support our members in an even better way. This is not only because I may have a story to tell of an experience in their country, but from a perspective of understanding how they may see the world in a different way - their perceptions and practices may be a little bit different. So, I can adapt my communication and what I’m offering to support that,” she explains. She also had the opportunity to live and work in different parts of the United States including San Francisco, New York, Boston, Washington, and Alabama. “That has further helped me have a better sense of the cultures and markets business-wise to help our reach into the United States for our members,” she says. A VERY SIGNIFICANT EXPERIENCE WITH AMCHAM Having been with AmCham for eight years, Ms. McGinnis has had several memorable experiences within the organisation. “I was very honoured to plan and lead the trade mission for the Minister of Oil and Gas back to Houston, Texas and Washington DC two years ago, soon after the new oil and gas fields were found. The Bahrain government is very interested in using US technology and expertise in developing those fields, so we met with the industry leaders in Houston,” she says. THE LAST WORD In the last five years, AmCham Bahrain has grown its network of affiliations and is now a member of over 120 AmChams across the world, including the GCC and MENA AmChams. “I’d like to encourage people to attend our events, talk to me about membership and how we could specifically support their business,” she says. “We are also a part of the US Chamber of Commerce in Washington, DC, which is the world’s largest business chamber with over three and a half million members. We can introduce you to a regional, global or American company that can help you expand your business. The possibilities are endless,” she concludes. July 2021 21
USA in Bahrain
World-class education starts here!
The American University of Bahrain has changed the face of education in the Kingdom of Bahrain. Here’s why: The American University of Bahrain (AUBH) is the first comprehensive, purpose-built, American-style co-educational University in the Kingdom of Bahrain, and is supported by the Elm Fund. AUBH offers a holistic journey for students and a unique approach to education that fosters interaction and collaboration
their chosen industry. AUBH carefully considers how to academically challenge a student while simultaneously preparing them for a rewarding career and competitive job market. Students enrolling in AUBH are exposed to a university life that is very much influenced by collaborative learning, critical
and once awarded, AUBH would become the first and only higher education institution to be accredited by WSCUC in Bahrain. AUBH’s “beyond-the-classroom” approach, has a purpose of empowering the next generation with confidence, leadership and professionalism; skills they will required in the
between students, faculty, and the professional community. The contemporary and high-tech, 75,000 sqm. campus located in Riffa, was designed by US-based architects Ayers Saint Gross (ASG), who have developed projects for numerous universities in the US, including Harvard University and Johns Hopkins University. Along with classrooms, library, and labs, the campus includes a Sports Center with indoor and outdoor courts and fields, vast student commons, and an auditorium for special events. True to being innovative and cutting-edge, AUBH also recently added voice technology to its campus with the launch of two Alexa skills which are aimed at providing students, educators, and parents with the ability to use their voice to maximise the learning experience and enrich university life whilst providing critical academic and campus information. AUBH curricula are built by experts and specialists to equip students with the knowledge and soft skills to succeed in a rapidly ever-changing environment. The AUBH quality of American-style education mirrors that of the best universities in the United States. The University’s unique academic structure enables students to find their real passions and allows them to develop their abilities, leading to long successful careers in
thinking, and technical education in an American-style University environment. Beyond the academic education that the students receive, they assimilate soft skills and competencies including problem solving, negotiation and creative thinking. The University, which primarily focuses its curriculum on STEM and Business, offers programs within the Colleges of Business & Management, Engineering, and Architecture & Design. Those include a Bachelor of Business Administration in Management, a Bachelor of Business Administration in Finance, a Bachelor of Science in Computer Science, a Bachelor of Science in Industrial Engineering to name a few. The university also plans on offering the following degrees at the graduate level very soon: a Master of Science in Engineering Management*, a Master of Business Administration*, and a Master of Arts in Multimedia Management* among others. As AUBH continues to make its mark on the GCC and beyond, these programs will continue to expand and grow. Notably, on June 3rd, 2021, AUBH became the first University in the Kingdom to achieve eligibility to proceed with an Application for Accreditation with the WASC Senior College and University Commission (WSCUC). This is one of the highest levels of quality assurance,
workforce. It is soft skills like these and collaboration with companies such as Mumtalakat, stc Bahrain, Diyar Al Muharraq, Bahrain Airport Company, and Flat6Labs partnerships which help propel AUBH students into the corporate world. It’s fair to say that day-to-day life has changed since the pandemic began, and institutions that have operated the same way for years are having to adapt. As part of the University’s plan, students have access to a dual-modality experience, allowing them to attend classes on campus according to the University schedule, and simultaneously online, where students who are unable to attend class on campus or prefer to study at a distance can attend at the same time as students in the classroom. This solution incorporates a specialised camera system with views of the classroom, live broadcasting and remote participation, whiteboards, and activity through our interactive CleverTouch monitors, all being shared through Canvas, a cloud-based learning platform, and Microsoft Teams. For more information or to book a sociallydistanced, in-person campus tour, please visit aubh.edu.bh or call +973 77 999-997. To go on a virtual campus tour please visit: tour.aubh.edu.bh.
22 July 2021
*Subject to final approval by the HEC.
www.bahrainthismonth.com
The Path to the Land of Opportunity American University of Bahrain Provost, Dr. Jeff Zabudsky, talks about the benefits students in the region can enjoy through the university’s stateside partnership. The American University of Bahrain (AUBH) has formed a partnership with California State University, Northridge (CSUN), which is sure to not enhance the higher education sector in the Kingdom of Bahrain, but also create a pathway to the US for its students. CSUN is part of the 23-campus California State University system, which is the largest in the United States with nearly 500,000 students and more than 50,000 faculty and staff. “We are proud to be pursuing an academic partnership with CSUN (subject to final approval from the HEC) which is accredited by the Western Association of Schools and Colleges (WASC) and a number of field-specific accreditors,” says American University of Bahrain, Provost, Dr. Jeff Zabudsky. “This pioneering partnership in the making aims to connect students based in the Middle East and North Africa to the largest university system in the United States, effectively paving a seamless pathway to the U.S. for those aspiring to access a more flexible international experience,” he adds. Located in Los Angeles, CSUN is one of the largest universities in the United States enrolling nearly 40,000 full- and part-time students in Fall 2020. Accredited by WASC, CSUN employs more than 2,000 faculty members teaching courses across 69 disciplines, master’s degrees in 69 fields and three doctorates. CSUN is widely recognised for impacting the lives of students and preparing them for leadership roles.
www.bahrainthismonth.com
“Through the academic partnership with CSUN, AUBH students would gain access to a robust curriculum focused on forefront preparation for academic success, as well as for careers in the regional and global marketplace, opportunities to study abroad, and a pathway to finish their studies in California,” explains Dr. Jeff, adding that CSUN has many discipline- and field-specific accreditations. AUBH would collaborate with CSUN to align its high-quality curricula and create opportunities for students to experience a broad range of new programs and international
experiences, including attending summer programs in California, and receiving a CSUN degree through completing one, two, or three years of coursework enrolled at CSUN, and vice versa at AUBH, for CSUN Students who wish to study in Bahrain. “Moreover, as academic partners we would develop opportunities for visiting professorships, industry collaborations, and internship opportunities between Bahrain and the United States,” he says This partnership would also provide students with a lucrative option to travel when they are ready for an international experience. “Effectively, we are working on providing students with a wide array of opportunities to travel abroad when they are ready to do so, whether it means starting a year, two, or three at AUBH and then transferring to CSUN, making the experience more accessible financially and from a global readiness point of view, as some parents are hesitant to send their children abroad as soon as they graduate from high school,” he says. This international partnership with CSUN would give students access to the University’s nine colleges: the Mike Curb College of Art, Media, and Communication; David Nazarian College of Business and Economics; Michael D. Eisner College of Education; College of Engineering and Computer Science; College of Health and Human Development; College of Humanities; College of Science and Mathematics; College of Social and Behavioral Sciences; and the Tseng College for Graduate, International and Midcareer Education. “Crafting this distinctive partnership would not only represent an impressive milestone for the Kingdom in its continued efforts to elevate the quality of education in Bahrain, but it would also present a plethora of new opportunities for students based throughout the region and beyond to experience a world-class higher education, starting right here in the Kingdom,” says Dr. Jeff. “It would also open new avenues of collaboration between the industry here and in the U.S., creating new opportunities of exchange of a commercial, cultural, and artistic nature. The sky is the limit!” he concludes. For more information about AUBH, please visit aubh.edu.bh. For more information about CSUN, visit www.csun.edu. July 2021 23
USA in Bahrain
A Century of Trade
Mr. Ahmed Yateem
Ahmed Yateem, the Managing Director of Yateem Airconditioning is one of the emerging brood of prominent young family business owners reflecting with pride upon his family’s business and personal relationships with the United States. “A legacy that started a century ago by his late grandfather Mr. Hussein Yateem continues to develop in the 21st century” says Mr. Yateem highlighting the A.M. Yateem Brothers- an epitome of Arabian Trade Philosophy & culture which follows the motto of “Simplicity and honesty in Business”.
As we sat down over coffee in the Yateem Airconditioning office in Manama along with their COO, Mr. Mazin Zaidan, Mr. Yateem had prepared evidence in the form of newspaper cuttings and old advertisements documenting his grandfather and great-grandfather’s strident efforts to bring the best from America to serve Bahrain’s communities. As a young 28-year-old ambitious businessman, Mr. Hussein Yateem always had an eye for the best quality and highest form of customer service. According to one article in the New York Times, on 4th August 1939, Mr. Hussein Yateem, Mr. Ahmed’s late grandfather visited the United States for the first time in 1939 accompanying Sheikh Mohammed bin Isa al Khalifa to attend the World Fair. A visit that opened up a sea of opportunities. It was during this visit that he met another fellow businessman turned friend, the founder of Carrier, Dr. Willis Carrier. A friendship that blossomed into a strong relationship between Bahrain and the United States, most importantly favouring the future of business developments in Bahrain. In an era where air conditioning was relatively new, at the fair Mr. Hussein was mesmerised by a large revolving globe showing visitors how air conditioning was used all over the world- from the Arctic circle to the equator. Inside the Carrier Corporation pavilion, which was shaped like a giant igloo with “snow” encrusted walls
Carrier President, Mr. Geraud Darnis, meeting Mr. Hussain Yateem in Bahrain in 2010.
24 July 2021
and the “Northern Lights” glowing from its ceiling they explained the system that had the power to change climates. As a quick observer Mr. Hussein immediately spotted the potential for the Middle East region. By 1985, Mr. Hussain Yateem was one of the few people who had known and interacted with Dr. Willis the founder of Carrier. Hence, the then Carrier president, Mr. Geraud Darnis, in 2010 flew all the way on his private jet to Bahrain specifically to meet him. With the long history of trading with the USA, the A.M. Yateem Brothers contributed in developing the island’s business structure in numerous fields. In 1923, Mr. Ahmed’s late great grandfather Mr. Willis Carrier Ali Ahmed Yateem was the importer of General Motor vehicles and later Mr. Hussein Yateem imported Studebaker vehicles in the 1940’s. In an article in the South bend Tribune, Mr. Hussain, a man with a quick wit, joked that Studebaker vehicles don’t wear out, only to ensure that the vehicles were so reliable and long-lasting, that there was never any need to replace them. In the same article, Mr. Hussein, master of diplomacy, was also quoted saying that, “President Roosevelt is the most charming man I have ever met.” Adding to his established business of a movie theatre, concession for L&M tobacco, operation of distilled water, ice plants, gasoline and kerosene, Yateem became the official distributor for Carrier in 1946. This was followed by another major landmark in 1981 with the opening of the Yateem Center, which was the very first airconditioned shopping centre in the region; using Carrier technology, located next to Bab Al Bahrain. The first ice plant was introduced into Bahrain using Carrier Brunswick technology and was importing US manufactured appliances including refrigerators in the 1950s. These developments became popular with the island residents. A large population purchased air conditioners for their homes to “beat the heat” while weekends were spent visiting the Yateem center with family and friends – the results of a visionary Bahraini businessman with unmatched foresight. www.bahrainthismonth.com
From Yateem Air Conditioning
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Tel: + 973 17 253177 Email: yatmain@batelco.com.bh
USA in Bahrain
A HISTORY IN HEALTHCARE
Corporate CEO and Chief Medical Officer at American Mission Hospital (AMH), Dr. George Cheriyan takes Farah Baig on a journey through the hospital’s illustrious history, plans for growth and drive to remain one of the most advanced healthcare providers in the Kingdom. The American Mission Hospital has a long-standing history in Bahrain’s healthcare sector. Could you highlight the relationship that Bahrain and the US have through the hospital? Our hospital has played a critical role in US-Bahrain relations. In 1892, a man from New Jersey, Dr. Samuel Zwemer, sowed the first seeds of modern healthcare in Bahrain on his arrival. Following his continuous requests, Dr. Sharon J Thoms and his wife, Dr. Marion Wells Thoms, who should rightly be called ‘the first modern physicians of Bahrain’ were sent by the Arabian Mission in 1900. The then Hakim of Bahrain, Shaikh Isa bin Ali Al Khalifa, the great-great grandfather of our current ruler His Majesty King Hamad, helped them purchase land officially following which they constructed the Mason Memorial Hospital. We must always remember that long before Bahrain found oil in 1932, and long before US naval forces stationed their fifth fleet here in the 1970s, Americans were coming and serving in this country, and it was through this historic hospital. Many have lost their lives to diseases contracted here, and died in the line of duty. In a way, American doctors and nurses had set a base for establishing an effective healthcare system, not only in Bahrain, but also across the region we now know as the GCC. In the early 1900s, many AMH healthcare workers had died treating patients of cholera, 26 July 2021
typhoid and various epidemics that hit Bahrain during those times. Are there any collaborations with medical associations in the US and otherwise in the pipeline? Will there be any exchange of medical expertise? We will be having collaborations with the Children’s Hospital of Philadelphia (CHOP), which is the second largest children’s hospital in the US. We are also looking at a partnership with the Great Ormond Street Hospital for Children, London, which can provide tertiary level consultation services. Tell us about the hospital’s recent US accreditation. In May, we became the first private hospital in Bahrain to win a College of American Pathologists (CAP) Accreditation – an
accreditation that medical labs around the world aim to achieve. CAP evaluates and certifies best practices in pathology and laboratory medicine. Our lab worked hard to ensure our quality systems are all in place to earn this coveted accreditation. How does the hospital remain one of the most advanced and stateof-the-art facilities on the island? We have always been quick to embrace new medical technologies and their applications in healthcare. It might interest your readers to know that in 1940s, the first X-ray machine in all of the Arabian Gulf was brought by the American Mission Hospital, Bahrain. It was only 10 years later, when government healthcare facilities were becoming more robust, that the Naim Hospital acquired one.
Could you tell our readers about the latest expansion in A’Ali? The King Hamad American Mission Hospital in A’Ali is a USD70 million, 775,000-squarefoot hospital. It will include an eight-bed intensive care unit (ICUs), 17-bed neonatal intensive care units (NICUs), outpatient unit, 20-bed urgent care unit, sixbed labour/delivery/recovery unit, and five modular operating rooms. The new hospital will open in October 2022 and is going to be a teaching hospital, with some parts built specifically for this purpose. This eco-friendly, solar-run project will also include underground parking for 500 cars, a 129,000-square-foot staff accommodation building, and landscaped garden area. How has the hospital been instrumental in the Kingdom’s fight against COVID-19 since the start of the pandemic? We had to be innovative and agile. We leveraged technology to provide virtual consultations, adapted to the pandemic quickly and set up a Covid-19 Task Force within the hospital. Sadly, our team member Dr. Solomon became the first physician in Bahrain to die of Covid-19 in June 2020. He must’ve contracted it while treating patients in Zwemer Clinic. And, as I had mentioned in the beginning, he is now counted among the many physicians of AMH who lost their lives in the line of duty. www.bahrainthismonth.com
USA in Bahrain
Built for the Community
We chat with First Bahrain CEO, Omar Al Temiemy, about his thriving real estate properties and what makes them unique.
Real estate and commercial developments across the Kingdom of Bahrain have proved to be a clear sign of innovation and progress for the nation. One company in particular, First Bahrain Real Estate Development Company (First Bahrain) has developed a glowing reputation in the field by focusing on niche opportunities, building right sized properties to meet the local demand. Among the most recognisable properties in the company’s growing portfolio are El Mercado
28 July 2021
Mall and its neighbouring residential property, El Mercado Village, which are located in Janabiya, aside from El Balcón Mall which has been developed in the Seef District. “We have a diversified portfolio which stretches across the retail, residential and industrial sectors. This diversification has proved to be important for the sustainability of our business,” says the Chief Executive Officer of First Bahrain, Omar Al Temiemy. “El Mercado is an upscale neighbourhood market anchored by the flagship store of the Alosra Supermarket chain, which sets the tone and demographic for the mall which also features a range of cafés, restaurants, and services to meet the needs of the surrounding community,” explains Mr. Al Temiemy. Promoting a healthy lifestyle, El Mercado features Tri Life, the premiere bicycle and triathlon gear shop, and the worldrenowned gym, Anytime Fitness. Pampering is available at Vanity
Salon and The Groom Room, for women and men respectively, while specialty coffee is on offer at Blink, Havana or Starbucks. Visitors can also take in the game along with a meal at Venice, get seafood at Samui Thai or a burger at McDonald’s. You can also take care of your health at Cryo Temp rehabilitation and Boots Pharmacy or your personal business at Ahli United Bank. The outdoor nature of the mall provides for, quite literally, a breath of fresh air, while it also proves to be a safe environment for children. “The water features and greenery help you relax and enjoy a beautiful evening under the stars with family and friends,” he says. The company’s latest development is the El Balcón Mall and the much-anticipated Jarir Bookstore which is Saudi Arabia’s premiere brand for books and home electronics. “The mall centers around an open courtyard with all shops having outdoor seating, a feature that has grown
substantially in demand under the recent circumstances,” he says. Visitors can relax at one of the salons, or perhaps get some of the island’s best dental care or dermatology services, at Dr. Ali Mattar’s Glow for Dental and Derma. It also features a drivethru Starbucks and a new, locally developed specialty coffee brand, Black Drop. “Our property tenants are distinct and handpicked – unique Bahraini businesses that reflect the best that Bahrain has to offer – along with internationally known brands,” he explains. El Mercado Village, which is close to the Saudi Causeway, is a beautiful mixed-use community comprised of 42 villas and townhouses integrated with an upscale neighbourhood market. “Only nine homes in the development remain available for lease or sale, and these are designed to offer modern amenities with a classic touch,” he says. The cornerstone for the company’s success has proved to the strength of their relationship with the local community. “Likewise, the strong support of our bank, Khaleeji Commercial, has been instrumental in enabling our ability to bring to completion two projects during this difficult year. This spirit of partnership in working closely with our stakeholders is what sets us apart,” he says, further expressing his sincere appreciation for the support provided by government organisations, namely Tamkeen and the Central Bank of Bahrain, during the pandemic. “Without these measures many shops would not have survived. We are confident that working together, we will come through this difficult season and realise a better future,” he concludes. www.bahrainthismonth.com
@venice_bh
Your favorite neighborhood market in Janabiya. Alosra Supermarket, McDonald's, coffee shops including Starbucks, and restaurants with various cuisines.
elmercadoj
- COFFEE @havanacafe_bh
- CHOCO @cafemayfair
@samui_bh
@blinkcoffee.bh
@squisitogelato
@vanitysalonbh
@gotrilife
Eat, Sell and Serve
USA in Bahrain
Trans Arabia International Trading W.L.L.(TA), established in 2012 by CEO and Bahrain based entrepreneur, José Matos, specialises in Food Service supplies and represents a number of major international brands. As the exclusive distributor of Café D’Vita powdered beverages (including the most exquisite cappuccinos, iced coffees, hot cocoas, chocolate and vanilla based drinks); Trans Arabia operates primarily in Saudi Arabia and Bahrain and acts as the exclusive broker for the rest of the Middle East region. Other major US brands marketed and distributed by Trans Arabia include Finest Call (cocktail mixers); REAL Infused (syrups); Franks RedHot Sauces; Sweet Baby Rays BBQ Sauces; Glitz and Popping Pearls; both of which are made in the US but Bahraini branded. “As far as I am concerned, the key elements that define a US brand and make it stand out from the other countries’ equivalent are quality of product, stock availability, proper inventory control, outstanding after sales service and training”, confides José. More recently, the company has also begun Food Retail operations
30 July 2021
and expects to develop these further very soon. “We have seen consistent growth throughout the past five years, with the exception of 2020 for obvious reasons,” says José, “and we look forward to reaching even greater heights in the near future.” As well as their US products, Trans Arabia are also the Food Service agents for Dilmah Ceylon Tea, Giffard Syrups, Sauces and Fruit Purees, Chai Lattes; Matcha Green Tea mixers and powders as well as Master of Mixers. With large-scale supply contracts not only to major hotels and restaurants but also to large corporate entities including the national airline, Gulf Air, Trans Arabia has come a long way in one decade of business and now looks to regional expansion as the next logical progression. “Throughout the region, we take the orders, manage financial transactions, coordinate with our distributors, and then ship directly from US to the various countries where we have appointed distributors,” he says. “Also, in 2018, we set up production facilities for a new branch of our operation; Veggietalis W.L.L., which specialises in processing fresh cut
vegetables packaged in vacuum”, says José. “We expanded once again in 2020, to produce frozen french fries in standard and customized sizes, cubes and wedges,” he adds. Veggietalis as the first frozen french fries factory in Bahrain, supplies a large number of hotels, cafes and restaurants delivering an outstanding product to Trans Arabia’s Food Service clients. The company acts as the marketing arm of Veggietalis, distributing all frozen product lines via their temperature-controlled vehicles; made up of a fleet of eight delivery vehicles, just for the Bahrain market. “As part of our expansion strategy, we are currently developing efforts to create a retail distribution project with some of Bahrain’s Class A supermarkets and Hypermarkets to further develop our local presence in Bahrain while, at the same time, securing additional retail brands,” says José. “At Trans Arabia/Veggietalis, we pride ourselves on supplying premium quality brands and providing our customers with outstanding after sales service, presentations and demonstrations,
sharing product know-how and food preparation techniques. It is this passion for detail and obsession with quality that makes us such a successful operation with a totally satisfied client base exceeding 800 clients at present,” he says. José is extremely up beat regarding the FTA agreement and the benefits it has provided his company within recent years. “The FTA has given us a big advantage in terms of the absence of import duties on the US products that we import. Our brands are very well known and quality is guaranteed and consistent with every shipment. It is indeed a pleasure doing business with the United States”. He continues, “We are always looking for new opportunities in established product lines and with new technologies entering the food manufacturing industry in particular, we are truly excited about the immediate possibilities; dealing in truly healthy alternatives for confectionery, ice cream and fat calorie reduction products and services. We expect to be on the vanguard of this movement throughout the entire region.” www.bahrainthismonth.com
Brands
Your
Tel: (973) 1700 9230 Fax: (973) 1700 8590
https://taico.me/shop/ www.taico.me
www.veggietalis.com
are on
us
USA in Bahrain
“There is no better entry point thanBahrain!” WestPoint Home LLC President and CEO, Jonathan Witmer talks about the company’s success and contribution of USD one billion to Bahraini exports under the FTA. WestPoint Home LLC, which is headquartered in New York City, is a leading global marketer of home textile products with a history spanning over 200 years. The company which has significant operations in 10 countries all over the world has a manufacturing base in the Kingdom of Bahrain. The company began in 1813 as a manufacturer of woollen broadcloth and quickly became a leader in textile innovation and design providing a full array of home fashion textiles in bed and bath. “From our wide array of textiles, we produce from fiber to fabric, to our state-of-the-art printing capabilities, WestPoint home has maintained its leadership position in the industry by having these distinct advantages along with speed to market,” says WestPoint Home LLC President and Chief Executive Officer, Jonathan Witmer. The companies Bahrain factories currently employs1450 people including 140 Bahrainis. “Our Bahrain operations are critical to the Company’s global manufacturing model, and we are proud to market our ‘Made in Bahrain’ labeled superior quality products in the United States where we service customers such as Ralph Lauren, John Lewis, Sam’s Club, Marriott, Amazon and others in the retail and hospitality industries,” says Mr. Witmer. WestPoint Home is a proud beneficiary of the Free Trade Agreement (FTA) between Bahrain and the United States, since its inception. “WestPoint Home is a beneficiary of the FTA since December 21, 2006 just a few months
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after the FTA entered into force on August 1, 2006,” states Mr. Witmer. “Upon the Terrif Preference Level expiry in July 2016, WestPoint Home invested over USD nine million to enhance its yarn production in Bahrain to mitigate the impact. WestPoint Home has contributed well over USD one billion to Bahraini exports under the FTA,” he adds. When asked about the significance of Bahrain when it comes to WestPoint Home’s outreach to the GCC, Mr. Witmer expresses his belief that there is no better entry point than Bahrain. “This is especially for an internationally focused company looking to build a new business. We have significant commercial experience in the region and believe, without hesitation, if you want to enter
this region, do it properly, and position your business for many years of stability, growth and expansion, this is the right place,” he says. The company has also made significant investments for energy efficiency, conservation and additional innovation and growth in Bahrain. “As a corporation that manufactures products all over the world my answer is always the same. If I could put all of our factories in Bahrain, I would do it in a second! Bahrain has strong and stable facilities and infrastructure, an incredibly collaborative commercial environment, and most importantly, strong and supportive governmental and corporate partnership programs – allowing for all of us to succeed together,” he highlights. WestPoint Home manufactures and exports sheets, comforters, face masks, duvets, and decorative pillows for the U.S. retail and hospitality markets. “Our company has grown enormously, but our core beliefs remain the same: passionately creating high-quality, fashion-forward, sustainable products that makes people’s lives healthier and more comfortable every day,” he states, adding that the company also exports goods to the GCC and Europe through their subsidiary, Vision Linens. The company has enjoyed tremendous growth and success over the years, which it credits to its focus on innovation in every form. “Innovation in manufacturing that reduce costs and improve our impact on the environment, innovation in product development that brings amazing new products to market that genuinely help consumers lead better lives, and even innovation for simple things such as packaging or shipping that can reduce costs and improve our global impact on the environment,” he explains. “With your continued support, we feel very confident that WestPoint Home Bahrain, through continued investments, will continue to be a leader in the industry for another 200 years and lead in our markets in partnership with Bahrain,” he concludes. www.bahrainthismonth.com
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USA in Bahrain
American Express Middle East: Over 40 years of Service Excellence and Innovation Things have come a very long way since the express company that forwarded freight and valuables in the United States in the 1850s, evolved into a company that created and sold financial products like money orders and traveller’s cheques. Following an era of international expansion, the company became an entity perhaps best known for its credit and charge cards. Today, American Express is a global payments company and its cards were first accepted in the Middle East in 1958. In 1977, American Express established its regional headquarters in Bahrain, and since then they have been servicing their customers across 18 markets in the Middle East and North Africa. Being headquartered in Bahrain for more than 40 years, American Express Middle East has a long-standing commitment to the local
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economy. Over the years, they have partnered and supported many government initiatives and will continue to do so in the years to come to support the Kingdom’s economy. They have an
employee base of more than 500 in the region incorporating over 30 nationalities, all focused on delivering unparalleled innovation and an unrivalled service experience.
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A Global Contender
Founded in 1985, Wires International WLL is amongst the top ten global manufacturers of aluminum wire-mesh. The company exports to over 32 countries and enjoys a world-wide distribution network. “We have over 30,000 products, and hold patent pending technology on many of our bespoke manufacturing equipment,” states Mohamed Abdul Ali Al A’Ali, Managing Director of Wires International WLL. The company exports DIY and Contractor aluminum wire mesh products used for home and industrial use to the United States (US) and enjoys a competitive advantage over Chinese products as they do not fall under the tariffs currently imposed on aluminum products in the US. “We are fortunate to have an FTA with the US, with the help of our government, in its endeavour to help companies export Bahraini manufactured products across the world,” he says, expressing his gratitude to HM King Hamad bin Isa Al Khalifa and HRH Prince Salman bin Hamad Al Khalifa, the Crown Prince and Prime Minister, for their directives to ensure that Bahrain is at the forefront of export and global trade.
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“We would also like to express our gratitude to the Minister of Industry and Commerce. HE Zayed Al-Zayani for ensuring that the FTA is
benefiting Bahraini companies like us to export to the largest market in the world which is the United States,” he adds. The Founder and Chairman of Wires International WLL, Abdul Ali Al A’Ali, has supported the company’s expansions, keeping the management focused on maintaining the geographical market spread. “I, personally, would like to thank the management and all our staff for achieving various milestones throughout the expansion periods of the business. Our raw material suppliers, especially Midal Cables Bahrain has also been instrumental during our expansions by providing raw materials at competitive rates,” says Mr. Al A’ali. “A special thank you must go to our banking partners Khaleeji Commercial Bank, for their support, and Bahrain Development Bank, for facilitating our various expansion requirements,” he concluded.
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USA in Bahrain
Treat your Taste Buds to America!
While steaks and burgers come to mind first when talking about American food, the country’s culinary repertoire is as wide as the span between its coasts. Here are a few of Bahrain’s iconic venues serving quintessential fare from the Land of Liberty. Big Texas Barbeque & Waffle House Big Texas claims to stand out from other restaurants in Bahrain due to the painstaking attention to detail that is given to its slow-smoked meats. The secret to the venue’s success is simple – homestyle recipes that involve long cooking times of over 14 hours at a low temperature, with 100 per cent wood smoke and great quality meat. The restaurant also prides itself with offering guests great value for money, with prices significantly lower than other venues. Besides steaks, guests also make a beeline for delicious chicken wings, with a choice of seven flavours to pick from. Call 17 360-063.
CUT by Wolfgang Puck Located at the Four Seasons Bahrain Bay, CUT is a sleek and modern American steak restaurant that delivers innovation at every level through its unique culinary, service and design combination. The menu of this acclaimed restaurant features the widest and best selection of beef available, from prime dry- and wet-aged beef, along with premium shellfish and whole fresh fish. Guests are treated to a view of the chef’s state-of-the-art kitchen and a striking panorama that extends over the pool and across the hotel’s lush grounds to the city of Manama. Besides a delicious Filet Mignon and New York Striploin, the menu features interesting dishes like Steamed Loup De Mer ‘Hong Kong Style’, Veal Schnitzel, and Local Sikken Ceviche. Desserts include mouthwatering sweet treats to round off the sumptuous meal. Call 17 115-044.
Black Tap Craft Burgers & Shakes Black Tap is an homage to the great American luncheonette experience. The menu features burgers ranging from the classic AllAmerican to The Vegan Burger, along with burger salad options, wings and sides. The wagyu beef Greg Norman Burger won “People’s Choice” at the New York City Wine & Food Festival’s Burger Bash competition three years in a row, from 2015-17. Black Tap’s signature CrazyShake™ milkshakes have reached worldwide acclaim with their whimsical and over-the-top decorations and flavours such as The Cotton Candy Shake and The Brooklyn Blackout Shake. Call 17 100-363.
T.G.I. Fridays From the very first outlet of T.G. I Fridays on Third Avenue in downtown New York, the American eatery has come a long way to become a name synonymous with great food and beverages packed with authentic American flavours. The menu offers a smart choice of steaks and ribs, accompanied with lip smacking sides and sauces. Succulent burgers and main course items vie for equal attention, as do pasta, seafood and Tex-Mex dishes. And of course, desserts and milkshakes at T.G.I.F are a must-try! Call 17 827-009. 36 July 2021
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Ric’s Kountry Kitchen One of the oldest and most-loved dining spots in Juffair, Ric’s Kountry Kitchen serves hearty American food that satisfies the senses and satiates the appetite. The restaurant has continued to woo guests with homemade tastes and fine ingredients, building a loyal fanbase over the years. With Yankee crowd pleasers like burritos, Southern style fried chicken and Cajun meatloaf served in generous portions and reasonable prices, no wonder this venue has stood the test of time on the island. Call 17 725-550.
Bennigans For the last two decades, Bennigans has wowed the crowds with the big, bold flavours of American cuisine, with a distinct Irish twist. With two branches conveniently located in Juffair and Amwaj, the outlet has earned a great reputation with locals and expats alike. From breakfast to lunch, dinner and everything in between, Bennigans has something for everyone. The venues have regular dining promotions and special offers that keep customers coming back for more, besides the delicious fare served. With show-stopper sandwiches, pub bites, prime burgers, thirstquenching coolers and much more, a meal at Bennigans is not to be missed. Call Juffair at 17 813-750 and Amwaj at 16 030-104/05.
The Cheesecake Factory An American icon, The Cheesecake Factory’s menu boasts over 250 selections made fresh from scratch daily, including Small Plates & Snacks, Appetizers, Pastas, Fish and Seafood, Steaks, Salads, Sandwiches and Pizzas. Guests can also choose from a lower-calorie SkinnyLicious™ Menu. The eatery is famous for its generous portions– but be sure to save room for dessert! Be spoilt for choice with a selection of over 30 legendary cheesecakes and speciality desserts like the Oreo® Dream Extreme Cheesecake, Ultimate Red Velvet Cake Cheesecake, and Linda’s Fudge Cake. The Fresh Strawberry Cheesecake, which is topped with glazed fresh strawberries, has proved to be the most popular flavour for over 40 years. Call 17 110-600.
Black Angus Bahrain Located in Seef, Black Angus offers a unique ambience spread over two floors to complement some outstanding American fare. Diners can dig in to top-quality certified Angus Beef and other steak cuts, as well as a wide variety of scrumptious dishes, appetisers, signature mocktails and desserts. Other popular dishes include the Tomahawk steak, barbeque ribs, grills, Buffalo Wings and seafood. With its warm hospitality, and skilled team, the venue is a perfect setting for a spontaneous lunch, weeknight dinners, as well as an unforgettable experience that’s worthy of special occasions. Follow @blackangusbahrain on Instagram. www.bahrainthismonth.com
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A Dreamy Staycation Enjoy this Summer Offer at The Westin City Centre Bahrain. Ideally located in Seef District, The Westin City Centre Bahrain is the first-ever Westin Hotel to grace the island. Thoughtfully devised with a host of novel and innovative facilities that include the city’s first Heavenly® Spa, guests are afforded the opportunity to sample the unique Westin feel-good promise when staying for business or leisure. This summer, guests can enjoy 20% off on stay plus free breakfast at The Westin City Centre Bahrain. Take a moment to unwind this summer with the perfect staycation. Marriott Bonvoy members receive 20% off standard rates plus free breakfast. Non-members receive 15% off. Flexible cancellation applies. Promotional rates are now bookable valid for stays from 4th July 2021 to 11th September 2021. Guests can avail the offer by calling +973 17 171-000 or email reservations.bahrain@marriott.com The Westin is attached to City Centre Bahrain, the island’s most popular retail and leisure destination with more than 340 retail stores. One of two entrances leads directly to the mall’s ground floor, and is a few steps away from the luxurious Saks Fifth Avenue department store. More offers including Birthday package, Book two rooms and get 50% off the 2nd room, and more can be booked online at The Westin City Centre Bahrain Summer Offer - Bahrain This www.westincitycentrebahrain.com.
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Plan Your Summer Holiday Enjoy 20% off your stay plus free breakfast. Take a moment to unwind this summer with the perfect staycation. Marriott Bonvoy members receive 20% off standard rates plus free breakfast. Non-members receive 15% off. Flexible cancellation applies. Promotional rates are valid for stays from 4th July 2021 to 11th September 2021. In celebration of 15th Anniversary of the Free trade agreement between Bahrain and The USA an additional 15% discount in F&B and Spa in a form of voucher will be given at check-in upon presentation of this ad. Terms & Conditions apply. Call +973 1717 1000 or email Reservations.Bahrain@marriott.com
38 July 2021
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happenings
The n i a r h a B
r e m Sum
! l y l a v u i J t s s i e f eturns th r
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that will also serve as the platform for this year’s Nakhool Star talent competition, as well as music, arts and cooking workshops showcasing the cultures of several countries around the world.
he 13th edition of the Bahrain Summer Festival will be held remotely in the month of July, stated the Bahrain Authority for Culture and Antiquities (BACA).
The slate of activities was revealed during a conference attended by BACA president Her Excellency Shaikha Mai bint Mohammed Al Khalifa, Director General of Culture and Arts at BACA Her Excellency Shaikha Hala bint Mohammed Al Khalifa, as well as several foreign ambassadors, representatives of diplomatic organisations, festival partners and media members.
The full schedule of the Bahrain Summer Festival, which is set to run from July 1-31 as part of BACA’s larger year-long Pearling Path cultural programme, can be accessed on BACA’s website (culture.gov.bh). The public can stay up to date on all the latest happenings surrounding the festival via its dedicated social media channels (@Nakhoolbah), including broadcasts of all live events on YouTube.
More information on the festival can be found BACA’s website (www.culture.gov.bh) and social media channels (@NakhoolBah and @CultureBah).
Catering to all ages and interests, the festival’s events and activities range from stage plays and music concerts to workshops, cooking shows and other forms of entertainment, as well as the Nakhool Star talent competition. The festival will kick off on July 1 with Resto Maryam, a Lebanese stage play which will be shown throughout the month on the festival’s YouTube channel. Running alongside it will be a series of public competitions held every Monday and Thursday, as well as fun and educational activities and games, all of which can be accessed on BACA’s website. Other shows include a traditional Chinese music concert, and Tony Memmel and his Band, held in cooperation with the embassies of China and the United States, respectively. www.bahrainthismonth.com
This will be followed on July 18 by two shows held in cooperation with the Embassy of Palestine entitled ‘The Children of Our Neighbourhood’ and ‘The Wonders of Science’, and a concert organised by the Egyptian embassy entitled ‘Rehab Mutawa’ featuring the Bahrain Music Band. Local music is also strongly represented, with performances by Galali Folklore Band, Mohammed bin Faris Band and the Bahrain Police Band. As for workshops, the festival’s programme includes children’s short story writing classes July 2021 39
At Your Service! USA in Bahrain
On the Occasion of the USA Independence Day, American car brands owners can avail special offers at YK Automall Janabiya YK Automall is a unique concept where owners of cars of all models can experience an uncompromising level of state-of-the-art automotive services of all types under one roof. From a wide range of new cars and rental facilities to other services like Periodic Maintenance, Tires & Battery, Body & Paint Services, Smart Repair, Car Care Services, Spare Parts and many more, all are located within the same facility. Whether your vehicle needs a simple engine oil change or tyres rotated, our Service Centre is the quickest and easiest way to go. The modern and fully equipped Centre ensure a high quality and rapid service provided by certified technicians. We have a designated area for Bodyshop
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services which includes smart repair, dent repair, painting and polishing. On the US Independence Day (July 4th), YK Automall Janabiya has a special service offer for American car owners. The offer will be for a week starting from July 4 to July 10 and includes an engine oil and filter change starting from BD18* and free visual inspection, washing and sanitisation. YK Automall Janabiya services all brands and models, your one-stop solution for all your automobile needs, working from 7am to 7pm, seven days a week and provides a full range of professional services for your vehicle whether it be, purchasing new cars, engine oil & filter change, brake pad change, Nanotech, polishing, painting or dent repair, car wash, selling multifranchise spare parts and many more. For more information contact YK Automall on 17 470-834.
www.bahrainthismonth.com
A L L A M E R ICA N AU T OMO B I L E S !
motoring
Dick Potter explores the contributions of the US to the motoring industry.
T
he American contribution to the motoring industry, we may all concede, cannot be said to be too shabby at all. After the Great Depression and World War II, almost threequarters of all cars produced worldwide were made in the US. After this prolific start, America›s automotive industry grew rapidly and soon evolved into the largest in the world. The USA held that rank for decades- only being overtaken by Japan in the 1980s. Henry Ford - a name synonymous with American cars - designed his first moving assembly line in 1913 and revolutionised the manufacturing process of his Ford Model T. His assembly line, at the first Ford plant in Michigan, became the benchmark for mass production methods around the world. Since 1976, the blue and silver Ford oval has been used as an identification badge on all Ford vehicles, providing an easily recognisable and consistent brand for all the company›s plants, facilities and products around the world. The chap who founded Wal-Mart, clearly not short of a fil or two - chose to drive a Ford from the time he bought it in 1979 until his death in 1992. We could of course assume he was a just a very frugal man, however, I’d prefer to
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consider it a testimony to Fords exemplary workmanship. Not surprisingly then, Ford is one of the two most popular iconic cars in America today, namely the Ford Mustang model. The Chevrolet Corvette, unsurprisingly, is the second of the two most popular and iconic. One cannot however think of American vehicles without the image of the ubiquitous pick-up popping up. I wasn’t aware that the Ford F-150 pick-up has been the best-selling truck (and vehicle) in the United States for more than 40 years. I was also unaware that the very first Chevrolet (Chevy) pickup truck from 1918 came without a bed, and buyers had to install their own. Thankfully, today›s Chevrolets don’t require such motoring mastery. The Ram name only showed up on a pickup truck in 1981- technically then, making the Ram 1500 a millennial. There are four states where the Ram series (1500/2500/3500) are the most popular pick-ups: Wyoming, Nevada, Arizona and Arkansas. General Motors Cadillac Escalade is a very lovely SUV that I have had the pleasure of driving for quite some time in Bahrain. Essentially, the Escalades aesthetics were similar to the GMC Yukon Denali and
actually the Escalade›s underpinnings were borrowed from the Denali line, with the GMC logos on the centre caps replaced with Cadillac›s crest. I particularly liked that the only standard colours the Escalade were available in were, Silver Sand, Sable Black, Aspen White and Bordeaux Red Pearl-and what other colours would you need for an SUV anyway? To my mind, the Escalade is America’s version of the UK’s Range Rover- in terms of its use as a means of ferrying around Celebrities and a Bodyguard type of vehicle! On the topic of ‘Celebrities’, many of us dream of just seeing some of the vehicles that Hollywood’s most successful stars drive on a daily basis. However, it may come as a surprise that the Tesla Model S remains the most popular among some of the world’s richest and most famous people. Tesla continues to attest to the remarkable American contribution to the automobile industry and is an American car that I’m still waiting-with great anticipation-to drive if not own in the not-toodistant future. Safe motoring all. dickpotter@redhousemarketing.com
July 2021 41
motoring news
YET ANOTHER RELATIONSHIP MILESTONE Al Haddad Motors has recently delivered a fleet of Mercedes-Benz Actros Trucks to RedX Industries, one of the leading construction companies in the Kingdom of Bahrain. Al Haddad Motors has had a long withstanding partnership with RedX Industries who have continuously chosen Mercedes-Benz trucks based on the trucks’ quality, safety, durability and reliability. RedX Industries has now invested multi million Dinars in the purchase of Mercedes Benz commercial vehicles which includes Transit Mixers and Tractor Heads. A key handover ceremony was held at the Al Haddad Motors After Sales Facility located at Salmabad in the presence of Shaikh Ali Isa Ali Abdulla Al Khalifa, Managing Director of RedX Industries and Eduardo Aniag, General Manager of the Asphalt Division alongside
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Rasool Al Haddad, Chairman of Al Haddad Motors, Warren Hudson, General Manager of Al Haddad Motors, Mohammed Ashraf Shareef, Commercial Vehicles Sales Manager and the management team from both the companies. Commenting on the occasion, Shaikh Ali Isa Ali Abdulla Al Khalifa, Managing Director of RedX Industries said, “Considering our heavy operations and diversified business, it is essential that we have trucks that can deliver under tough conditions and meet all our transport requirements. The Mercedes-Benz trucks have a proven track record that extends for over decades and we are incredibly excited to further strengthen our long and prosperous relationship with Mercedes-Benz Bahrain.” “RedX Industries is one of the leading manufacturers of building materials, and
the work they do helps pave the way for the country’s continuous growth and development. We are delighted to be a part of their journey and are confident that our Actros trucks will continue to deliver outstanding performance, economy and impressive return on investment for years to come,” said Warren Hudson, General Manager. With a commitment of providing all customers with the very best customer experience, Al Haddad Motors offers its customers an unrivalled range of tailor-made and reliable total transport solutions, excellent After Sales Support, as well as expert technical and driver Training support.
Call +973 17 785-454 or visit www.bahrain. mercedesbenzme.com
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motoring news
THE QUINTESSENCE OF LUXURY AND SPEED
With a low-slung front, special aerodynamic shape at the sides and an extended rear for peak performance, it is clear at first sight that the new Bugatti Chiron Super Sport has been designed without compromise for optimal aerodynamic performance. Bugatti engineers developed the new hyper sports car for top speed while fully embracing both luxury and comfort. Bugatti developed a new vehicle design with optimized aerodynamics for the Chiron Super Sport’s streamlined bodywork. The new Chiron Super Sport is an uncompromising reincarnation of the Bugatti design mantra, ‘form follows performance’. From the front splitter to the rear diffuser, every centimeter of its skin is designed for top speed. At speeds over 420 km/h, a vehicle must offer sufficient downforce alongside minimal drag. The uplift forces exerted on the bodywork at 440 km/h are immense. The body of the Chiron Super Sport generates massive downforce to counter this uplift and perfectly balance the forces. The Chiron Super Sport’s extended rear, which is known as a long tail, gives it new proportions and very distinctive aesthetics.
TRULY REFINED ENGINE TESTING
Producing 659 PS (650 bhp) and 900 Nm (667 lb.ft) of torque, the engine for the first customer Bentley Mulliner Bacalar has now completed assembly and production testing at Bentley’s centre of excellence for W12 engines. The Bacalar spearheads a return to coachbuilding by Bentley Mulliner and features an enhanced version of Bentley’s peerless 6.0-litre, W12 TSI engine, the most advanced 12-cylinder engine in the world. Since the first introduction of the twin-turbocharger W12 in 2003, the refinement of the engine has seen an increase of up to 27 per cent in power, 38 per cent in torque and a reduction of 28 per cent in emissions. Each W12 engine is hand-built over 6.5 hours by a team of 45 craftspeople before undertaking a highly sophisticated test regime of over an hour via three specialist diagnostic machines during the engines assemble.
AN OPPORTUNITY FOR CUSTOMISATION
McLaren Automotive, the creator of luxury high performance supercars, recently completed delivery of a one-off example of the limited-volume, sold-out McLaren 765LT. The unique supercar features a wealth of exclusive personalisation options carried out by McLaren Special Operations (MSO), the brand’s in-house bespoke division. The dramatic bodywork is finished in a ‘colour-shifting’ MSO Cerberus Pearl paintwork, which includes hues of blue, purple, gold and orange. The front splitter, rear bumper, side skirts, as well as the mirror casings and air intakes, have been finished in gloss carbon fibre that highlights the uncompromisingly light-weight engineering philosophy of the iconic British company. Enhancing the visual drama even further are a fully-functional MSO Defined roof scoop, 10-spoke Ultra-Lightweight wheels in gloss black finish and McLaren Orange brake calipers. Extensive personalisation continues inside the focused cabin of the McLaren 765LT, with satin carbon fibre finishes, as well as bespoke door inserts, speaker surrounds and seatbelts all in McLaren Orange and providing a subtle reference to the brand’s racing heritage. www.bahrainthismonth.com
June 2021 43
business bites
RESPONDING TO MARKET NEEDS Academic programmes offered at the Bahrain Institute of Banking and Finance (BIBF), in collaboration with prestigious international universities, aims to reduce the gap between educational outputs and labour market needs. The Institute is working closely with financial institutions in the Kingdom to identify their needs for qualified local candidates. All bachelor’s and master’s programmes offered at the BIBF are accredited by the Higher Education Council (HEC) in Bahrain and are recognised by international accreditation bodies. “The BIBF offers a selection of academic programmes awarded by world-class British and American universities, for students considering a career in banking, finance, Islamic banking, financial technology (Fintech), business, economy, and other related fields,” said BIBF Director, Dr. Ahmed Al Shaikh. Degrees offered for undergraduate studies include the International Foundation Programme (IFP), and Bachelor’s programmes in Accounting and Finance, Banking and Finance, and Islamic Finance from the prestigious Bangor University.
THE NEXT STAGE OF EVOLUTION WITH A NEW CEO Alex Craine MRICS has recently been appointed as Chief Executive Officer (CEO) of Bahrain Financial Harbour, responsible for managing the landmark Harbour Towers offices, Harbour Gate commercial and social hub, and the Bahrain Financial Harbour district. He is also the new Chairman of EFS Facilities Services Bahrain W.L.L. “Harbour Towers is at the heart of business life in Bahrain with over 100 occupiers in 25 different industries. Bahrain Financial Harbour is also becoming a premier lifestyle destination in a new phase of growth with the delivery of 1,000 residential units, two hotels, and new food and beverage concepts due to open in the next 12 months. I look forward to leading Bahrain Financial Harbour through the next stage of its evolution,” said Mr. Craine. Alex Craine has a proven record of delivering high quality and dynamic operations with a customer service focus and is a 30-year veteran of the real estate industry, having spent the last 11 years in the Middle East after starting his career in the UK.
EXCEPTIONAL REVENUE GROWTH Transactions generated through various eService channels exceeded BHD100 million during the first quarter of 2021, soaring 173% compared to the same period last year in 2020, Information & eGovernment Authority (iGA) Deputy CE of Electronic Transformation, Dr. Zakareya Ahmed AlKhajah revealed. “The exceptional growth recorded during Q1 was the result of early investment in the Kingdom’s digital infrastructure and the deployment of advanced technologies, as well as partnerships between the public and private sectors,” said Dr. Alkhajah.
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The results, announced in a Q1 2021 report, showed a major spike in the performance of digital channels and services, in line with the Government’s digital transformation efforts during the COVID-19 pandemic. The report also revealed an increase in the number of visits to the National Portal bahrain.bh, topping 3,570,000, an 83% rise. There were also over 850,000 online financial transactions conducted, an 87% surge. Twenty-three eServices were launched during quarter one, with 18 currently in development and 45 expected to be launched soon in partnership with other government entities before year end. www.bahrainthismonth.com
business bites
EXPANDING SUSTAINABILITY EFFORTS Zain Bahrain, a telecommunications operator in Bahrain, announced the establishment of a new function titled Sustainability & Inclusivity, taking a step further to reinforce the culture of inclusion and sustainable business. Zain Bahrain also announced the appointment of Ms. Fatema Haider as Manager of the Sustainability & Inclusivity function
The expansion of Zain Bahrain’s Sustainability efforts aligns with the company’s commitment to help achieve the United Nations’ Sustainable Development Goals (SDGs), particularly SDG 5 – Gender Equality. Zain Bahrain also focused on SDG 11 for Sustainable Cities and Communities and SDG 12 for Responsible Consumption and Production. They have rendered support to
various differently-abled individuals in the community and are also committed to addressing the various risks and opportunities related to climate change, participating in activities such as e-waste to responsibly recycle electronic waste. With the addition of the new function, Zain Bahrain continues to embrace a culture where men and women are treated equally at the workplace and creates empowering initiatives for all segments in the community to develop and grow.
IN THE BEST INTEREST OF CITIZENS Diyar Al Muharraq, one of the largest real estate companies in the Kingdom of Bahrain, has announced the signing of a Memorandum of Understanding (MoU) with Al Salam Bank to provide exclusive financing offers to buyers interested in purchasing property in any of the masterplan’s projects, extending to citizens as well as expatriates looking to invest in freehold projects. The agreement was signed by the Deputy CEO of Business at Al Salam Bank, Anwar Murad, and CEO of Diyar Al Muharraq, Eng. Ahmed Ali Alammadi, in the presence of Chairman of the Executive Committee of Diyar Al Muharraq, Dr. Maher Al Shaer, and a number of managers from both parties. The MoU outlines the provision of special financing offers from Al Salam Bank on all projects within the Diyar Al Muharraq masterplan, with special emphasis on the Mozoon residential plots project. This partnership comes as part of Diyar Al Muharraq’s ongoing commitment to provide housing solutions to all customer segments, to support their investment goals, whether residential or commercial.
INVESTING IN THE FUTURE Citi Bahrain announced its sponsorship of the Currencies and Securities Trading Room at the University of Bahrain’s College of Business Administration. Through the facility, students can access and use professional trading software such as Thomson Reuters, gather information and interpret it quickly. The Currencies and Securities Trading Room will be incorporated into the Financial Markets and Institutions course (FIN221) which covers the fundamental principles of financial markets and institutions and includes topics such as valuation of financial assets and the characteristics of financial instruments in money and capital markets. “Citi is proud to sponsor this project that will help increase more than 750 students’ educational flexibility in adapting to future changes and prepares them for the job market. We have worked with the University of Bahrain in the past through a USD200 thousand grant that supported 53 students and we continue to search for ways to help the young generation and contribute to their future success,” said Citi Bahrain CEO, Michel Sawaya. The Currencies and Securities Trading Room lets the students translate learned theory into practical application within an educational environment.
www.bahrainthismonth.com
July 2021 45
commerce
SOCIAL MEDIA
A Serious Business Business Expert, Pria Masson Tanwar, explores the lucrative business opportunities presented by the growth of social media.
A
s an early Millennial (“Xennial” is the term apparently), I studied and worked in a world where social media was in very nascent stages. It is a concept that I find completely fascinating, both for its expanse and its ability to be a cohesive system while being so apparently unstructured. When I decided to research this relatively new industry, I was in for a bit of a surprise and a wonderfully educative experience. Social media essentially comprises of three key elements – the platform, the users of that platform and the brands that want to advertise or sell on that platform. Everyone earns within this ecosystem based on how these elements interact with each other. Broadly, platforms could be social networks (Facebook, Twitter, LinkedIn), media networks (Instagram, YouTube, Pinterest), Blogging Networks (Medium, Tumblr), Discussion Forums (Reddit, Quora) or Review platforms (Yelp). Based on the nature of the platform, the advertising potential and stickiness of the actual product (blog, picture, video, post etc), the revenue model is developed. Usually, when a threshold of followers and a certain level of sustained interaction is achieved, a user becomes an “employee” i.e. they can then earn from these platforms. The users are responsible for content creation in most cases – which as the user becomes an “influencer” is governed by the requirements of the advertisers. The minimum user threshold to cross over to influencer is not as high as one would think. As per a CNBC article, it is merely 5,000 followers on Instagram, 10,000 on Tiktok and 1,000 on Youtube. The revenue generated is then shared with the platform itself and it can be quite lucrative.
turn into influencers. There are even platforms like Brand Ripplr that connect influencers and brands across the MENA region. The revenue potential is vast enough that they were recently funded by the Dubai Angels network for USD 1 million. The growth of the sector has resulted in UAE pioneering regulation in the region and now requiring an e-media license as well as a trade license if you are not working through an agency. This is applicable to any influencer who receives a payment from a brand. Additionally, any such payments, whether in the form of cash or goods for advertising, is now subject to VAT.
sky-high valuations that the platforms receive. For now, on the surface and non-financial considerations aside, it seems like a winning business model for all those involved. Pria is a business consultant and advisor. You can follow Pria at her Instagram handle businessclues33 or read more of her articles at www.business-clues.com
So, what does this all add up to? It adds up to a wonderful new way to operate where users are employees, they create the product, they network to get advertisers on board and they use the platforms. The platforms at their end sometimes curate content, but mostly use these user employees to generate their ad revenues. Even after sharing nearly half of the revenues generated, both influencers and platforms have a lot of “change” left over. Which explains the
Minimum Followers Minimum Annual Levels Annual Income YouTube
1,000
24 million views
5,000
300 sponserd posts
TikTok
10,000
270 million views
$100,000
Within the GCC region, there is a 92.7% internet usage penetration and 81% of the population uses Facebook1. The advertising potential is tremendous in the region and as per Statista, 44.2% of advertising was internet based. This creates a significant opportunity for users to
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music
Liz Phair
Soberish Songs fade in and drift off, melodies come into focus then float away, there isn’t a sense of urgency even to the rockers, of which there are a handful. The mixes are soft and lush, with vocal harmonies, keyboards and effects plastered over the submerged guitars, a sound that’s painterly yet pop. It suits Phair’s songs, which are pointed and poignant, alternating sketches with stories. The appealing thing about Soberish is how it holds two thoughts simultaneously, a record that revives the spirit of Phair’s earliest albums while casually leaning into her middle age.
Loraine James
Billy F Gibbons Hardware Verdict:
A fun batch of covers
What’s the story? Hardware, is the third solo album by ZZ Top legend Billy F Gibbons. The album was recorded at Escape Studio in California’s high desert, near Palm Springs, and was produced by Gibbons along with Matt Sorum and Mike Fiorentino with engineer Chad Shlosser providing additional production. Gibbons said: “I think we’re going to call it Hardware, and that’s in tribute to Joe Hardy, our stalwart engineer for four decades. He recently passed on, but in his wake he left the instruction manual – ‘Here’s how to do it.’ We’re still trying to get to the back chapters. It goes deep.”
Worth a listen? This is a straight-ahead rock & roll album in the vein of ZZ Top, a record filled with originals that feel familiar, as they’re built of the same components Gibbons has relied upon for decades: fuzztone guitars, thick swing and burly boogie, sly jokes and growled vocals. What makes Hardware cook are the very elements that always work for Gibbons: deceptively sharp songwriting that supports full-throttle rockers and soulful, slower grooves. It’s a formula that’s yielded great results for Gibbons throughout the years, and they do once again here.
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Reflection The album’s coolest, most refreshing track is ‘Running Like That,’ a Jessy Lanza-like R&B tune with Eden Samara’s sweetly nudging vocals floating over busy beats that seem slightly apprehensive. This mixture of confidence and nervousness is present throughout James’ music, and it’s part of what makes it so honest and relatable. Reflection doesn’t quite have the shock of the new that her debut For You and I did, but its best moments are still powerful, and it would be impossible to mistake the album for anyone else’s perspective.
British Sea Power
Disco Elysium In some respects, Disco Elysium recalls the 1990s efforts to fuse indie rock experimentalism with the structures and instrumental palette of classical music. With greater resources at their disposal, British Sea Power have been able to present their score with more full-bodied and exacting orchestration, and there’s rarely a moment where you’re not struck by the intelligence and dour beauty of this music. However, for all the brilliant moments, Disco Elysium doesn’t cohere into a complete musical statement on its own, which stands to reason, since it wasn’t initially intended to be heard separate from the images and sensory input of the video game it was created for. July 2021 47
tv releases
Staying in, this month, is easy with Kristian Harrison’s top TV recommendations.
The Family Man
Created by Raj and DK, The Family Man is an edgy, actiondrama series, which tells the story of a middle-class man, Srikant Tiwari, portrayed by Manoj, who works for a special cell of the National Investigation Agency. Actor Samantha Akkineni is essaying an important role in the second season, which also features Sharad Kelkar, Sunny Hinduja and Vedant Sinha.
Sherni
With Vidya Balan in the lead, Sherni is a fictional story that takes us through the journey of a forest officer who strives for balance in a world of man-animal conflict. The film also features Neeraj Kabi, Vijay Raaz, Sharat Saxena, Mukul Chadda, Brijendra Kala and Ila Arun in supporting roles.
Clarkson’s Farm
Filmed over the course of the farming year, the series shows journalist and broadcaster Jeremy Clarkson like you’ve never seen him before. Beginning in Autumn 2019, the series observes the highs and lows of what Clarkson, the iconic presenter of Top Gear, hopes will be a rural idyll but could just as easily become a rustic nightmare. The series will cover major events over the year including severe floods and the impact of Covid-19.
Lupin: Part 2
The Serpent
Set in the mid-1970s, the story follows Charles Sobhraj (Tahar Rahim), a French serial killer of Indian and Vietnamese descent, as he drugs and robs travellers, particularly young backpackers, travelling through Bangkok, Thailand, along the overland. He steals his victims’ passports and identities to travel the world and sells stolen gems with his girlfriend, Marie-Andrée Leclerc (Jenna Coleman). Charles Sobhraj is at the height of his crimes when a Dutch diplomat, Herman Knippenberg (Billy Howle), begins investigating the murders of Dutch tourists and uncovers clues leading to Sobhraj. 48 July 2021
The Minions of Midas
The Minions of Midas, based on the 1901 short story by Jack London, follows a millionaire publisher, owner and businessman, Víctor Genovés (played by Luis Tosar) who has been heavily compromised by a secret organisation of extortionists. As part of their blackmail, Víctor must send the organisation a significant amount of money, or they kill people each time the blackmail hasn’t been met.
This series is loosely based on a character named Arsène Lupin, a suave thief created by Maurice Leblanc. Drawing inspiration from that character, Lupin stars Omar Sy as Assane Diop, a skilled pickpocket. As a young man, Diop was orphaned after his father was framed by the wealthy Hubert Pellegrini (Hervé Pierre) for a crime he did not commit. More than two decades later, Diop vows to use his skills to seek revenge on Pellegrini for causing his father’s death. Spoiler Alert: Part one concluded with Raoul (Etan Simon) being kidnapped, so fans can expect to see that storyline continue. www.bahrainthismonth.com
tv releases
Wolfgang This documentary film gives you a candid and enthralling look inside the professional and personal lives of Austrian-born legendary chef Wolfgang Puck. Wolfgang will take you on a journey with Puck from a small-time Austrian apprenticeship to shaking things up at Hollywood restaurant Ma Maison to taking the risk to open his first restaurant, Spago and more. Learn not only about how one of the world’s best chefs built up his successful career, but also about who Puck is and how he became the man he is today.
Dino Ranch Filled with adventure and life-long friendships, the new preschool series Dino Ranch arrives this month. The animated series, produced by Industrial Brothers and Boat Rocker Studios, follows the Cassidy family as they tackle life in a fantastical, ‘pre-westoric’ setting where dinosaurs roam. As the young explorers learn the ropes, they discover the thrill of ranch life while navigating the great outdoors through unpredictable challenges.
Luca On the Italian Riviera in the 1950s, an unlikely but strong friendship grows between a human being (Emma Berman) and two sea monsters (Jacob Tremblay and Jack Dylan Grazer) disguised as a human in this delightful Disney+ Original Pixar action-comedy film. Luca features the vocal talents of Tremblay, Grazer, Berman, Maya Rudolph, Jim Gaffigan and more.
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websites Exploring the wonderful world of the internet? Check out these sites that we find quite useful. dearphotograph.com
A website that shows a collection of images all with one theme: taking an old favourite photograph and going back to the same spot from which it was taken, and taking another while holding the old photograph within the frame. Each photograph also has a dedication captioning resulting picture. What you get is a small wormhole that brings the past into the present, taken all over the world by people willing to share their memories.
www.biodigital.com
The BioDigital Human represents the most sophisticated, interactive, 3D virtual human body platform available. This medically-accurate virtual body map allows users to explore detailed anatomy, fitness, and health conditions, remove layers to visualise animated diseases’ progress, and virtually take a tour of the human body. It can be used by educators, aspiring medical professionals, or just the generally curious alike.
www.wolframalpha.com
Wolfram Alpha is the awesome artificially intelligent graphing calculator that you wish you had in high school. Want to know what a function looks like? Done. Want to see how to solve an equation, step by step? It’s easy. Want to know the nutrition facts of a 100g of fried chicken? Not a problem. Wolfram Alpha has a bizarrely broad and sophisticated suite of features, and is the student’s best friend.
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Have you ever wanted to just splatter paint everywhere, purely because it’s fun? Now you can! This website is perfect if you are having a really tedious day, or you really just want to unwind and have some fun. At first, you may think that your computer isn’t loading the website, but it already has. The blank white screen is yours to have fun with. Move your mouse around to splatter paint, or left click to change the colour. Despite its simplicity, it’s surprisingly diverse and incredibly addictive.
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Bahrain Edition
BEAUTY | FASHION | HOME | WELLBEING | LOCAL ISSUES
July 2021 | Issue 219
BEAUTY Our top beauty essentials this month
INTERVIEW We get chatting with the extremely talented, Roshni M. Raveendran We step into Nazia Mustafa’s Shoes
FASHION Playful Patterns All Day and Night! Stunning Accessories You’ll Love
PARENTING Why you should say ‘NO’ to buying more toys
LIFESTYLE Delicious Recipes for Eid Al Adha
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Colourful patterns in every form to add a fun element to your summer wardrobe.
GANT
Playful Patterns
GENNY
FASHION | trend
Patterns have a way of adding a fun touch to your wardrobe. They put spring in a step and exude the feeling of happiness and a playful vibe. We love incorporating patterns into our wardrobe in every way or form, be it with colourful scarves, tailored pants, jackets, jumpsuits, skirts and more. We found you some inspiration to get your playful patterns going this summer. Genny’s stunning pieces make their way from the runway to your wardrobe with ease. Their exquisitely tailored pieces are created to be matched from top to bottom or paired with other elements of clothing for that added ‘oomph’. We personally love their red-buttoned dress jacket with the matching pants.
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GENNY
Valentino
Stella McCasrtney
Purificacion Garcia
To really turn some heads, we love this flowy piece from Stella McCartney’s collection. To really jazz up the aesthetic, make sure to accessories with subtle prints and patterns.
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Vestire
FASHION | trend
Dazzle by Night!
Vestire
If you would like elevate your take on patterns for an exquisite evening look – set your eyes on the spectacular designs of Vestire Fashion Boutique. The fast-growing brand features stunning high-end clothing and accessories and conceptual fusion dresses – each handcrafted, and crafting techniques like chinkara and dabka, with designs intricately put together in a range of colours and patterns.
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PEOPLE | interview
Wildly Creative We chat with the ever-so-talented Roshni M. Raveendran, about her creative direction, source of inspiration and work as a visual artist.
E
ver since she was a young girl, Roshni M Raveendran has been fascinated by the world of art - often getting lost in tales woven in books, the colourful experience of painting and the playful world of shadows and light with photography. With a penchant for creativity, she has steadily grown to be a driving force behind some of the most spellbinding imagery that has surfaced in the Kingdom of Bahrain. “I am a classically trained dancer and also have a degree in fashion design,” says Ms. Raveendran, who arrived on the shores of sunny Bahrain in 2017. Since then, she’s had the opportunity to work in many fashion houses and collaborate with many creatives too. “The services I provide are art direction, set direction, concept creation, wardrobe styling and fashion designing for advertisements and photoshoots,” she explains. “My work starts with an ‘idea’ – it is either an aesthetic project made for the love of storytelling or a commercial project intended to wow potential customers. The aesthetic pieces are often done in collaboration with local talents, which Bahrain has plenty of,” she adds, with a glint of excitement in her eyes.
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PEOPLE | interview
Having been involved in artistic productions since she was in college, Roshni’s world naturally veered towards creative direction. “I have designed and directed fashion shows, assisted professional stylists for magazine shoots, worked with bridal designers and supported advertising agencies,” she says. “I believe no job is too small or unimportant if it is done well. Thankfully, I have had a lot of people who have mentored me and I have been blessed with nothing but good experiences,” she adds. With concepts inspired by the inseparable bond of brothers, the Wild West, history and more, Roshni creative story-telling knows no bounds. “This might sound cliché, but I draw inspiration from almost everything. For most of my personal creative projects I take inspiration from nature and my surroundings. I get inspired by the people around me, some situations, some minute moments or small seemingly insignificant things in life. And if I can convey a story or a message through my projects – I would consider that as a huge achievement,” she explains. To execute each concept, she works closely with a team to bring a number of creative
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elements together. “I am blessed to be able to work with a small group of like-minded, creative and passionate individuals, who have become more family than friends – photographer and art director, Kiran Varghese, model and photographer, Ruby Alva, and model and content writer, Arunita Praharaj. Each of them is equally important and actively involved in the creative process,” she says. As a visual artist she believes that the greatest challenge is to constantly come up with new and interesting ideas that can be practically executed. “What people see is just 30 per cent of the actual act, but people do not know how hard it is to get this done,” she says. “My team and I are constantly glued to our phones and computers researching, calling in wardrobe, spending sleepless nights, praying for good weather and running around nonstop. There is so much preparation that is required beforehand,” she adds.
COVID. The market is slow but work is there. Our shoots have to be restricted to essential personnel only – that means we usually have to do our own heavy lifting and maintaining social distancing becomes a bit of a challenge,” she explains. When it comes to projects in the pipeline, she’s working one one which involves sustainability, pollution and, one of her personal favourites, fabric draping – all rolled into one. “When it comes to projects I don’t have any favourites since each of the past projects have been a very different experience altogether. Every time someone asks me that, I like to think that the most exciting project is the next one I am working on,” she concludes. Want to check out more of Roshni’s creative work? Follow her on Instagram using the handle @StyleStoriesByRos.
As with most people, Roshni has been faced with some challenges during the pandemic. “I started full-fledged styling, designing and production during the first wave of
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BEAUTY | news
POUT THOSE SUMMER LIPS WITH FLORMAR Flormar’s Kiss Me More Lip Tattoo collection is your go-to when it comes to lightweight, smudge-proof lipstick that won’t wear off this summer. Gorgeous shades, rich pigments and lasting hold is what this collection is all about. With a smooth and creamy texture, these
liquid lipsticks are easy to apply and unlike other matte lipsticks, they do not dry out the lips due to their rich formula and ease of use. When it comes to colour range, the 22-shade collection has it all including classy nudes,
Summer-Proof
vibrant tones and six new natural shades that are perfect for every skin tone. Available across all Flormar Stores in the GCC and online on www.glambeaute.com and www.instashop.com.
Be your best self this summer with these tried and tested products! Summer is now in full swing, bringing with it the usual list of concerns. We tried and tested a bunch of beauty products including makeup, haircare and fragrances to have you looking and smelling your best, despite the soaring temperatures.
BE TOTALLY IRRESISTIBLE WITH GIVENCHY
BRIGHTEN AND PERFECT WITH MISSHA
The IRRESISTIBLE GIVENCHY Eau de Toilette, a bright fragrance, introduces a dazzling, fruity rose to a tender musky wood. When the naturalness of a floral bouquet meets the woody facet of Virginia cedarwood, the ultimate fusion with white musk produces a lingering second-skin effect. The new glowing IRRESISTIBLE GIVENCHY Eau de Toilette is a concentrate of femininity which invites to dive into freshness. Available at leading outlets and online.
Missha’s BB cream is the easiest and quickest way to achieve a more natural and flawless complexion. The Korean brand’s formula provides coverage and contains regenerative properties to help soothe and improve the condition of the skin. The BB cream brightens the skin and covers blemishes, dark spots and other imperfections. It also contains an SPF of 42 to protect the skin against sun damage and pollution. Available at Misshame.com.
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BEAUTY | news
BUTTA UP YOUR BODY WITH FENTY
Take your body moisturizer to the luxe level with NEW Butta Drop Whipped Oil Body Cream. This deliciously whipped oil body moisturiser delivers instant and all-day hydration and drips skin in a hydrating glossy sheen. Packed with a blend of tropical oils, butters, and extracts including Kalahari melon oil, baobab oil, sunflower oil, shea butter and gold-standard skincare ingredient—hydrating glycerin—Butta Drop’s smooth, non-sticky texture melts into thirsty skin, replenishing and renewing as you apply. This decadent cream is subtly scented with a clean, fresh fragrance inspired by lush tropical fruits and flowers —the same fan-favourite fragrance as Instant Reset. Get ready to butta up for smoother, softer skin instantly and over time. Available across the GCC at Sephora.
MAINTAIN YOUR GORGEOUS HAIR WITH SUKIN
Regular sun, wind, chlorinated water and rising temperatures affects hair follicles negatively, stripping them of all moisture leading to brittle hair and split ends. However, Sukin’s Hydrating Replenishing Masque Treatment and Oil, can summer-proof your hair! The Sukin Hydrating Replenishing Masque is a deeply hydrating treatment that conditions and manages dry and frizzy hair. A nourishing blend of Shea & Cocoa Butters, Coconut Oil & Vitamin E will quench any thirsty hair, leaving it soft and manageable. The Hydrating Treatment Oil is a nourishing leave-in treatment that is perfect for revitalizing dull and frizzy hair. A hydrating concentration of Argan, Olive & Jojoba Oils will restore natural shine while promoting strength and moisture levels within the hair. Visit sukinnaturals.com to find the stockiest closest to you.
LIFT, CURL AND DEFINE WITH SIELLA BEAUTY
Renowned for its simple and natural approach to beauty, Seilla Beauty has now unveiled the Lash Champion Mascara, offering 5 different variants targeting every woman’s lash needs. Whether its volume, length, definition, or curl you are looking after, there is a Lash Champ for you! The brand has perfected the formula to give you the lashes you are wishing for. The wands are equipped with highly specialised bristles that deposit intense pigment with no clumping and guarantee all-day wear. Choose from the Volumising, Defining or Curling mascaras. Available at www. siellabeauty.com and Siella Beauty’s Booth in Mall of the Emirates and City Centre Mirdif.
MAVROKI’S GLAMOUROUS FRAGRANCE, DAZ.
Luxury French perfume house, Mavroki, has launched its latest addition to its collection of feminine scents, Daz - a sensorial delight, capturing an intoxicating natural bouquet in a fragrance, the beauty of fresh blooms. Daz is a sensation of surprising fruity and floral notes that embody a timeless olfactive narrative with a touch of freshness to delicately brighten the skin from morning to night. Daz’s fresh green citrus top notes burst into a bouquet of classic rose and jasmine, velvety violet, and delicate orange blossom, floating into a haze of lily of the valley at the heart. This is followed by a fruity accord grounded on a base of precious woods and sumptuous pachouli. Visit www.mavroki.com/ for more information.
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FASHION | accessories
OUR SUMMER JEWELLERY WISHLIST! Here’s what made it onto our wishlist from ready-towear and high-end jewellery brands this month. This summer has been quite hot, and so have the sizzling new designs from jewellery designers. Whether you’re looking for affordable everyday wear, sliced diamonds, pieces inspired by nature or something like an ear cuff, we’ve got something for you.
GET SUMMER READY WITH MARIA TASH PRETTY PIERCINGS
Fine jewellery designer and celebrity piercing expert, Maria Tash, is excited to announce the launch of the Summer Edit. The new edit features a wide variety of gemstones, from Opal to Turquoise and Colourful Diamonds. The colour changing opals and the tranquil turquoise come in a variety of iconic styles and are sure to set the right tone for the sunny season ahead!
LAYERING WITH JACQUIE AICHE
A-list luxury fine jewelry label, Jacquie Aiche, has launched its SS21 Collection titled the ‘Secret Garden’, and it is exquisite! Inspired by the natural beauty of California, the new collection features an array of exquisite bold pieces created with the intention to manifest vibrant and happy energy. Chrysoprase, tourmaline, opal, turquoise, and pearl adorned with 14-carat gold, rose gold and silver and other precious gemstones make an appearance throughout this range. The Secret Garden collection features a selection of gemstone pieces, from butterflies to beaded gemstone necklaces, hammered gold and more. The jewelry can be bought online at www. jacquieaiche.com and in over 40 prestigious retailers across the world, with new styles released weekly.
A NEW TWIST ON DIAMONDS WITH GARRARD
The Windsor motif has been reimagined by playing with size and proportion in graphic compositions. Like abstract art, the unique asymmetry is beautifully balanced yet highly individual. Alongside pendants, rings and earrings, the eight new Albemarle jewels include ear climbers, ear jackets and – a first for Garrard – a diamond ear cuff. The diamonds are set in contrasting angular formations displaying a flash of avant-garde, while the soft edges create an effortless and elegant feel. Designed with adaptability and versatility in mind, the pieces showcase Garrard’s expertise in crafting transformable jewels.
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FASHION | accessories
Lovisa’s Brilliantly Affordable Collection
Affordable, beautiful and on-trend – Lovisa’s SS21 collection is our go-to for everyday glam. The collection is available across all Lovisa’s Middle East stores and includes the much-anticipated Couture and Hair Accessory collections. From earrings, rings, necklaces, watches, body jewellery, and hair accessories this SS21 Lovisa continues to create seasonal fashion-inspired jewellery at readyto-wear prices that are perfect for the hotter months ahead. The collection hosts up to 150 new styles every week, including the signature best-selling Sterling Silver Jewellery and Body Packs.
POMELLATO’S CONTEMPORARY CATENE COLLECTION
Pomellato’s contemporary collection of luxurious, chain-inspired jewels, Catene, pays tribute to Pomellato’s passion for this classic jewellery staple. The collection is designed for fashion-forward women and is designed to be a daily essential with a Milanese sense of understated glamour. The new Catene collection is composed of bracelets, rings and earrings, offered in rose gold, with or without diamonds, or in white gold with diamonds. Each piece if crafted by hand and features a full range of mobility.
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NINA RUNSDORF’S AURORA COLLECTION
Slice and rough diamonds, alongside rubies and baguette diamonds become a magnetic mix in Nina Runsdorf’s Aurora collection. Nina Runsdorf has always been captivated with the different ways light shines through and touches the pieces they create. Inspired by Aurora, the Roman goddess of the dawn and sunrise and the natural light shows that can be observed near the North or South Pole, the Aurora Collection is truly stunning. We had our eye on the Slice Diamond and Mix-shape, Rose-cut Diamond Necklace which celebrates the natural beauty of slice diamonds which shine with its uniquely enigmatic light. This is further signified through the stunning Rough Diamond Line Earrings with each delicate movement.
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OPINION | education
WHICH SCHOOL STANDS OUT?
I
Educator, Julia Knight, tells us how to go about choosing an international school for our children.
nternational education is growing at an ever-increasing pace with the demand for international school placements on the rise for both local and expatriate families, not just in Bahrain, but across the region. A parental demand for high quality education in the Gulf saw an exponential growth in the sector. “In the last seven years there have been 72 new private schools opened in Dubai - 33 in the last three years” Mark Ryder, Regional Consultant for RSAcademics explains, which is great news for parents in Dubai as it means a greater choice. This is also true for schools in Bahrain with new schools on the island expected to open this academic year and the next. However, choice can be overwhelming for parents given the myriad of things that need to be compared and contrasted. Expatriate families are often making other life changing decisions alongside choosing schools. Whilst both: local and expatriate families are looking for value for money, local families are also looking for longevity and schools which reflect local customs and provide community links.
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So, what are the top indicators to look for in an international school? The answers might surprise parents but in research conducted by RSAcademics, 68% of parents cited the school’s ethos and values as very important when choosing an international school. How can parents understand the ethos of a school? Firstly, parents should book a school tour and get a ‘feel’ for the place. If you can talk to the teachers, visit the playground, see the classrooms. During the school tour, you can ask questions about the academics and curriculum, talk to the teachers, visit the playground and see the classrooms – the feel of the school is a big indicator of your child’s happiness. Another way to find out about the school is by talking to parents, in fact according RSAcademics, 71% relied on recommendations from parents of children at the school they were applying to. If the majority of parents are happy with a school, then this is a good indicator that the school is doing something right. Parents can use local forums on social media to reach out to parents as well the school’s own website and social media posts. For many parents, the curricular of the school is the first consideration when they begin the
search for a new school. If your child attends a British school then the expectation is that if they move on, they will find it easy to slot back into a British school either in their home or another host country. This should be true for all international schools. Bahrain has a variety of schools that offer curriculums from France, Canada, the US, India and the UK; expatriate parents should consider how long they might be away from their home country and whether this might impact external examinations such as GCSEs or SATS. Local or long-term resident families might consider where they want their children to study in the futurewhether A levels or IB would be a more suitable pathway to the US, Canada or UK universities and colleges. Once the curriculum has been selected and the school tour booked, what are the other aspects for parents to consider? The size of the school is a consideration for many families. In smaller schools and classes, students are usually more confident and competent learners who are able to make significant progress. This is because smaller schools often feel safer for children, they can take risks in small classes where www.womanthismonth.com
OPINION | education friendships are quickly established and across the whole school rather than from just one year group or class. In UK mainstream, independent schools - the average class size is 16 - this is often attractive to fee paying parents who want a bespoke, boutique style of learning. Smaller schools can build a greater sense of community spirit as teachers, parents and students are able to get to know one another which provides invaluable support to new families arriving. Larger schools can have benefits too, a larger cohort can present more diversity among the student population and allow for more opportunities for school teams and productions. For teachers, the sweet spot is around 18 - 20 students, poor behaviour and disengagement is far less likely in a smaller class as students are more visible to teachers and peers and tend to be more motivated as they receive more attention from the teacher.
Aside from academics, what should you look for? Find a balance: some parents will favour sports and the arts over academics, but well-rounded students need a mixture of both to thrive. Look carefully at the school facilities and spaces, ask questions about the number of weekly lessons allocated for drama, art and sport. Find out if the spaces are shared between different sections of the school.
Another crucial question to ask is about the playtimes or break times - where do the children eat, and do they get enough time to run off the energy that learning builds? On average, children in independent schools in the UK have 90 minutes of breaktimes per day - this is an important factor in wellbeing and happiness. International schools often mirror the UK independent school timings - longer hours in the classroom should also include extended time for children to socialise and engage with their peers. Choosing a school for your child depends on so many factors, but in the end, it really does come down to the simple question of does the school fit your family ethos and values? If it does, then you will know it when you ‘feel’ it. Julia Knight has been teaching for 18 years in London, Bangkok and, is now a principal in Bahrain. She writes for many education magazines worldwide and offers teacher training and consultancy. You can follow her on Twitter @KnightWilliams.
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LIFESTYLE | parenting
SAY ‘NO’ TO BUYING MORE TOYS.
Ouiam El Hassani highlights the benefits of buying fewer toys for your kids.
Y
ou have most certainly read or heard somewhere about this new trend that planet earth might thank us for later: Minimalism. A concept that has been adopted by many people around the world, old and young, and it had been praised endlessly for all the serenity it brings to your life. However, this concept feels like it has been designed for those enjoying life solo, living in their immaculate houses, with their bohemian vibes and colourful auras, and most certainly not for mothers settling for cold coffees, unwashed hair, and an audience in their bathrooms. Mothers around the world know that to have a good day we need to keep those little hands busy as much as we can, and therefore we buy TOYS! Lots of toys, so many of them that sometimes they take over every corner of your home. Did anyone panic-buy extra toys as soon as this whole lockdown happened? It's completely normal to assume that kids need more toys to entertain them if they're spending all of their time at home, but is that really the case? There are actually some surprising benefits to having fewer toys, and they go far beyond not stepping on Legos every night after bedtime.
Feel like you can’t be a minimalist mother? Here are some surprising benefits of having fewer toys: Kids play creatively
Sure, you want to provide an enriching environment for your children, but a little boredom is actually a good thing for kids. Mild boredom, a lack of constant entertainment and novelty, is what inspires creativity. Fewer toys mean kids have to get creative and use their imaginations when they play. And that creative thinking will benefit them for the rest of their lives.
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LIFESTYLE | parenting
Gratitude comes easy
When kids constantly get new toys, they grow to expect it, and it's understandably difficult for them to truly appreciate new toys, no matter how cool they are. A smaller number of new toys that are of high quality and really targeted to your child's interests are much more likely to be appreciated.
Siblings learn sharing
If you have more than one child, resist the urge to buy two of everything. It's actually a really great lesson when kids have to learn to share, in their own child-led way. When a child has to wait to use the cool ride-on toy in the backyard or negotiate using the action figures together with their sibling, they learn valuable social skills that simply don't come up if there's two of everything.
Toys get taken care of
When there are toys everywhere, kids hardly notice if something breaks. Even if they love the toy, they assume a new one will quickly replace the broken one. If they have fewer toys, they’ll naturally take care of what they have.
More engaged playtime
While kids may truly believe they want all the toys, the truth is most children get overwhelmed by having too much stuff around. Having a huge volume of toys can become a distraction from deep play. Kids wind up going from activity to activity without experiencing true engagement and getting lost in their own play.
A tidier playroom
Many young children actually have a very strong sense of order and get great satisfaction from putting items exactly where they belong. If there are too many toys though, enjoying that sense of order becomes really difficult for kids. They need to have a clear understanding of where each item goes and the level of mess needs to be manageable so it doesn't seem overwhelming.
More outdoor playtime
Keeping fewer toys in the house will naturally lead to kids choosing outdoor play more frequently. They'll spend more time searching for acorns, riding their bikes, splashing in puddles and engaging in pretend play outside—and nothing could be better for them!
More money for experiences
Buying fewer toys, of course, has the obvious benefit of saving money. This may mean you have more funds to spend on family experiences together, your child will notice your focus and will come to value experiences over things as well.
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Love of reading
Having fewer toys means your child can be more likely to turn to books for entertainment, and we all know that instilling a reading culture in your child comes with a world of benefits.
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LIFESTYLE | home
HELLO, SUMMER! As the days of being outdoors to enjoy nature are behind us for the next few months, why not bring the outside in for ourselves? There's no need to miss out on the Earth’s riot of colour when we can bring flora and foliage right into our living spaces with accent walls, furniture, linen, accessories, home fragrances and tableware. Top your seasonal home makeover with a striking summer accent wall for a brilliant interior facelift.
Image Credit: Dabiko
Screen Time
Blooming Fields
THE One
Painted and More by Tahira Ansari
Room divider
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Hand painted canvas
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LIFESTYLE | home
A Tropical Take
Summer Love
Stool
Lifestyle
Cushions
Lifestyle
Lucky Charm Centre table
Insidherland
Rustic Appeal Planters
H&M
Wreathed Wall Art
Lifestyle
Golden Fronds Floor Lamp
THE One
Green Shade
Artistic Floralsy
Home Box
Home Centre
Rug
Bed Linen
Settle into Petals Chair
Home Box
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July 2021
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LIFESTYLE | food
RECIPES FIT FOR A CELEBRATION! 3 delicious traditional recipes you’ll enjoy making. Eid Al Adha is just around the corner, and we couldn’t help thinking about all the delicious food that we get to feast on. The region’s most loved cooking channel, Fatafeat, shared three exciting recipes: a main course and two desserts, that our readers can try this month.
Chocolate Basbousa
Ingredients
950 gms semolina 13 gms baking powder 270 gms coconut flaxes 665 ml corn oil 600 gms sugar 400 gms yogurt eggs 13 60 gms cacao powder 120 gms chocolate chips Tahini for tray Flour for tray
Syrup 1 kg 2 liters 10 ml 5 ml 5 ml
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sugar water lemon juice water rose blossom water
Garnish
Almond whole peeled Sugar powder
For the Basbousa dough
1. Mix the semolina, coconut flaxes, cocoa
powder and baking powder together. 2. In a separate bowl, mix the oil with the yoghurt, sugar and eggs. 3. Combine the two mixtures together, then add chocolate chips and pour into the tray after coating it with tahina and flour. 4. Arrange the whole almonds on top of the mixture, then chill the tray for two hours before baking at 190C till done.
For the syrup
In a small casserole add all the syrup ingredients and boil for 20 minutes. Keep the mixture warm.
To serve
1. Cut the Basbousa into small squares or diamonds.
2. Drizzle warm syrup on top of the Basbousa and allow it to cool before serving.
3. Dust powdered sugar on top.
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LIFESTYLE | food
Delicious Baklava Fingers Ingredients:
1 package phyllo sheets ¾ cup roasted unsalted pistachios 1 cup roasted cashews 1 cup ghee, clarified butter Powdered pistachio, to garnish
For the orange blossom syrup: 2 cups 1 cup 1 tbsp 1 tsp 1
sugar water lemon juice orange blossom water cinnamon stick
Method:
1. Preheat oven to 325F. Line a 13X9 inch baking pan with parchment paper and set aside.
2. In a medium saucepan, add all sugar syrup
ingredients except orange blossom, mix together until sugar has dissolved and let it cook for 10 minutes. Once off heat, add the orange blossom. Set aside to cool. 3. Unfold the phyllo sheets on a large cutting board, cut them half into two equal portions. 4. Stack one portion over the other, and cover it using a damp kitchen towel, to prevent them from drying. Set aside. 5. Take one phyllo sheet piece and place it on the working surface with the longer side facing you. Remember to keep the rest of the phyllo sheets covered. 6. Gently brush the phyllo sheet with ghee, then place another phyllo sheet over it and apply ghee on top. 7. Spread about 1 – 1½ Tablespoons of the filling over the sheet. 8. Now roll both sheets together on the rolling pin quite loosely and roll all the way through. 9. Push the rolled phyllo sheets from both sides towards the center of the rolling pin. Then slide it into the prepared baking pan by pushing from one side. 10. Now gently stretch it to fit the baking pan. Repeat the process for rest of the phyllo sheets. 11. Cut the rolled phyllo according to your desired size. 12. Brush ghee over the finished rolls and bake until crisp and golden in color for about 40-50 minutes at 150C. 13. Pour the completely cooled sugar syrup over the baklava pieces and keep it aside for 4-12 hours. 14. Garnish with ground pistachios, serve and enjoy! www.womanthismonth.com
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LIFESTYLE | food
Kofta Tahina
Ingredients
500 gms beef, minced 120 gms onion, chopped 200 gms parsley, chopped 150 gms tomato, chopped 40 gms olive oil 10 gms salt 10 gms all spice 5 gms cardamom 800 gms potato, peeled 400 gms tahina 300 gms lemon juice 10 gms salt 800 ml water 100 gms toasted, sliced almond 50 gms mint leaves 150 gms cauliflower/brocolli
Method 1. Grind the meat, parsley and onions in the
meat grinder/food processor using the finest disk. Alternatively, very finely dice parsley and onion and add them to the minced meat if you bought your meat preminced
2. Add the tomato, olive oil, salt and spices and knead them into the meat mix. Roll into event balls.
3. Bake the kofta in the oven for 20 minutes 4. Fry the sliced potatoes, boil or bake them
consistency at first, but it will thicken as you keep on mixing and become lighter in colour.
6. Bake in the oven on the lowest rack at 220C for 20 minutes then remove the foil and cook until the sauce thickens (this requires an additional 15- 20 minutes).
7. Grill the cauliflower with butter and bake with the mix for garnish.
until they are cooked halfway.
5. Mix the tahina and lemon juice together, the tahini will become lighter in
The Fatafeat App, now available across the GCC, Jordan & Egypt, includes 20 cooking courses hosted by the region’s most loved chefs, 10,000+ recipes, 2,000+ ‘hands & pans’ videos, technical episodes to aid in improving kitchen skills, as well as 300+ hours of some of Fatafeat’s most-loved programs hosted in a bingeable content library. Be sure to check it out!
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In Her Shoes
last word
Women are a force to be reckoned with – there’s no doubt about that! Our quest to find a multi-talented, highly-driven and creative woman led us to the spectacular entrepreneur, Nazia Mustafa, who quite frankly doesn’t need an introduction to most people. The renowned businesswoman is the driving force behind Vestire Fashion Boutique – a high end clothing and accessories boutique which promises to “Transform your life and make you feel different!”. Here’s a little peek into her life: What has been your greatest achievement to date? My biggest achievement to date is recurring. It’s when people recognise me and my work.
Who would your life be incomplete without? My family.
What are three things you never leave the house without? I can’t imagine leaving the house without my suncscreen, mobile and sunglasses.
Nazia Mustafa
What are your top three fashion essentials?
1. A white shirt 2. A pencil skirt 3. Any black outfit without a doubt
We would definitely go on a world tour and also give back by opening a charity house for the needy.
What is your biggest dream? What is your dream holiday destination?
My dream holiday destination is Maldives because of its stunning nature which is characterised by its beautiful blue oceans and amazing white sandy beaches. www.womanthismonth.com
If you won the lottery, what would you do?
To make Vestire a renowned global brand.
What’s the scariest thing you’ve ever done?
I can’t say I consider anything to be the scariest thing I’ve done just yet. July 2021
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