British Association of Landscape Industries - Landscape News Spring 2021

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MEMBER BENEFIT SPOTLIGHT

BALI Digital

powered by Adtrak

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elping your brand and business to grow with expert digital marketing support and advice. Make the most of your online presence with this exclusive membership benefit, powered by Google Premier Partner and one of the UK’s largest full-service digital marketing agencies, Adtrak. Getting your marketing and digital strategy implemented when times are good is important, but when times are challenging it is vital you increase awareness, expand your market share and gain new customers. As a member you have access to BALI Digital, which provides favourable rates for the following services: • Free website audit • Website design review • Website security checks • Mobile-friendliness test • Website page speed score • Website build and structure review • SEO/Google performance review

BALI Digital entitles you to exclusive discounts on a variety of options, from a one-page website, a 10-page website or even a project specific build. It’s flexible and the team will work to your needs and requirements.

To find out more about this membership benefit, login to your member’s area at bali.org.uk/login and look for the ‘BALI Digital’ page in your list of available benefits.

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LANDSCAPE NEWS SPRING 2021

The webinar is being held via GoToWebinar, an easy-to-use virtual meeting platform. It will be split into two parts:

New Event - How to Get Better Quality Work in 2021

On 20th April, Adtrak will be hosting a free webinar exclusively for members to help them improve the quality of their leads. Led by Ben Shaw, Account Director at Adtrak, who has over 20 years of experience in a range of sectors, including the landscape industry, and Caroline Hill, one of Adtrak’s senior graphic designers with over nine years of experience in transforming brands. Branding is a key component of a business’ identity and an important driver of brand awareness and customer acquisition, and so Caroline’s expertise will be of great use to members.

Session 1: 8:45am - 9:30am Effective Branding to Attract the Correct Customers: Caroline will be providing her insight into the importance of branding and the role of branding in acquiring better quality leads. This session will include a Q&A, so attendees can receive expert advice about all things brand. Session 2: 9:45am - 10:30am

Display Your Work Effectively: This session will focus on the best ways of displaying your work for engagement and lead generation. From web design and online presence to video content and portfolios, Ben and Caroline will impart their digital marketing expertise, as well as taking questions in a Q&A. If you’re interested in growing your business online, improving your brand and the quality of your leads, then this webinar is for you. Find out more information and reserve your place by visiting bali.org.uk/events


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