 
Corporate Profile Overview of business operations, locations, management, corporate visions and values, and our history.
2014 | Q3
 
We believes your home should clearly reflect your unique style, so diverse home designs are a trademark of our communities. We build your home as we would build our own, with the utmost care, excellent materials and according to exacting standards. At Al-Tahaluf, we can help you find the home of your dreams.
01 | Background Alliance Real Estate Company (AL-TAHALIF) is proud of its multinational, competitive work environment, which presents a global experience in the development of housing solutions, through merging the expertise of its founders: the prestigious Bin Saedan Holding Group (Elaak), and K.Hovnanian Homes – one of the largest developers of residential projects in the United States. K. Hovnanian® Homes® is a nationally recognized homebuilder that has been committed to excellence since 1959. To succeed for 50 years as a company, it helps to have a clear vision of what you stand for. The consistency of our leadership is further testament to our financial strength and stability – good reasons why K. Hovnanian® Homes® remains "The First Name in Lasting Value®". At K. Hovnanian® we know that home is the foundation for the family's lifestyle, and we honor that sentiment by making sure that we meets our clients' every desire.
 
The value of a priceless heritage is measured by the purpose and dedication of its heirs. As a company devoted to building communities of excellence, K. Hovnanian Homes is heir to a history of solid success, financial strength, award-winning standards of homebuilding quality and an authentic commitment to customer satisfaction.
02 | Bin Saedan 1934 was the start date for the Bin Saedan group in Saudi Arabia to become a well known brand in the real estate industry. It started with a real desire by Sheikh Mohammed Bin Saedan to be involved with the development and urbanization of the Kingdom. This vision led to the development of millions of square meters of raw land, creating a huge number of neighborhoods in many districts such as Al Moraba’a – Al Sowaidi – Al Nafel – Al Mowanasea’a - Al Mohammadiyah – Al Nakheel – Al Moather – Al Shubra and so on .
In Alliance Real Estate Company, we are continually merging expertise and knowledge to achieve our vision of success.
 
Bin Saedan Real Estate family has existed in Saudi Arabia since 1969, playing an important and effective role in the development and preparation of commercial, residential and industrial projects in Riyadh and several other major Saudi cities.
Purpose:To be a leader in the real estate industry by providing enhanced services, relationship and profitability. Vision:To provide quality products / services that exceeds the expectations of our esteemed customers. Mission statement:To build long term relationships with our customers and clients and provide exceptional customer services by pursuing business through innovation and advanced technology. Core values• We believe in treating our customers with respect and faith• We grow through creativity, invention and innovation.• We integrate honesty, integrity and business ethics into all aspects of our business functioning
Goals• Regional expansion in the field of property development and develop a strong base of key customers.• Increase the assets and investments of the company to support the development of services.• To build good reputation in the field of real estate units and property management and become a key player in the industry.
 
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It is important to know that the company building your new home has built a sound legacy of business success. In 1959, Kevork S. Hovnanian Envisioned a homebuilding company whose new homes would provide lasting advantage and reward the people who owned them for many years to come. For over fifty years, K. Hovnanian Homes has become, and continues to be, one of the nation's most respected homebuilders in USA.
Al Tahaluf Real Estate Company is a home building company in the Kingdom of Saudi Arabia. The company develops its own land and designs, constructs and sells homes in Riyadh, Saudi Arabia. Al Tahaluf's shared commitment to quality and the belief that a home should reflect the local culture and unique style of each homebuyer has allowed us to build a reputation for excellence. We embrace the responsibility of building great homes by giving homebuyers what we promise: to pursue excellence in everything we do to meet your expectations. Founded on strong family values, we consider everyone we come in contact with to be an essential part of our family. This includes not just the homebuyers we serve, but our associates, partners and communities in which we build.
03 | Why we are so different?
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Commitment
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Consultancy Service
We are committed to build lifetime relationships with our customers based on Our aim is to provide appropriate housing solutions at the most privileges with the best competitive price to achieve the highest level of customer satisfaction.
With the consultancy service we offer through our team of highly trained consultants. we provide you with professional advise ensuring you have the right property in place for your needs.
‣ Our Credibility
Due to the exceptional levels of support and service we provide to our customers.has made us one of the fastest growing real estate in the market.
 
One of the biggest needs in KSA market is to increase the housing stock. With 60 percent of Saudis under 25, and the population increasing by 7 percent a year, the demand for more homes is beyond doubt.
04 |
What about the market
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Saudi’s real estate has bounced back in 1Q13 with grew 31.1%, beating the overall market growth. Continue to rise across the market while occupancy rates have moved up. The residential market continues to drive the real estate sector as a result of high supply shortage in the Kingdom.
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The government remains focused on reviving the sector with more favorable policies and boosting lending activity in the Kingdom.
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As per the real estate sector continues to see rise in prices and rates along with higher occupancy rates, we expect the growth in sector profits to continue
05 |
why should buying a home!
‣ Quit renting …Why contribute to someone’s mortgage payments when you could be paying off your own? ‣ Security…You don’t have to worry about your house being sold out from under you to outof-province investors. ‣ Investment…The price of real estate continues to increase every year, therefore purchasing real estate is one of the safest long-term investments ‣ Privacy…You are the owner! You will gain much more independence and privacy when you have your own property. ‣ Freedom…You are free to do what you want in your own home,
06 | Core Strategy
 
We focus on medium & upperclass market segments. Our target customer is usually looking for higher end living facilities that foster a safe, enjoyable, and convenient environment.
07 | Approach • To be the most preferred real estate firm in the market, providing the most creative and innovative services on a consistent basis, to drive meaningful value to our clients. To be the best at what we do.
08 |
Our Partners  
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Al-Tahaluf seeks to build strategic partnerships with associates, distinguished by their proven track record, and highly qualified management skills. These partnerships, built on close cooperation, trust and unrivalled expertise, will enable Al-Tahaluf to achieve its vision and expansion plans.
09 | Philosophy Knowledge, technical innovation and teamwork are at the centre of who we are. For more than 80 years, we have focused on leveraging these assets to deliver housing solutions that improve customer performance.
 
10 | Corporate Governance Corporate gover nance entails transparency and accountability. This permeates through the AlTahaulf’s structures, divisions and systems. All employees are strictly bound to act within an ethical framework that promotes due responsibility and consideration for all stakeholders.
 
bayt al-hurr is a residential complex of 216 two-storey villa and ct designs to satisfy different tastes and needs and as most developed regions and distinctive west of Riyadh,
 
11 | Progress chart
2005 2010
2007 2013
12 | 3D Layout
 
13 | Location / Site-Plan
14 | The Project
14 | The Project
Upscale premium community development with 145 units of lands of different land areas and models in an elevated area surrounded by wide streets of widths (25, 20, 18) meter. at the new north of the city, it’s seven minutes away from the new financial Centre (king abdullah financial district ) and 12 minutes from King Khalid International Airport, with fast and easy access to highways and main roads, this is the first community in the kingdom that developed by signature designer (PB). Due to our confidence in the quality of our real estate products,We offer guarantee for fiftee years on the plumbing and electrical materials, and ten years on the structural works. We feature the highest quality standards and the most modern and stylish designs in the market with financing options via the associate finance houses
15 | Jawaher, The Diamond of the North
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Jawaher Inspired by
15 | The Designer As a multidisciplinary design practice and specialists in total concepts, Piet Boon® creates bespoke contemporary architecture, interiors and product designs. Renowned worldwide for its exceptional craftsmanship, quality and vision, the practice is distinguished by its design philosophy of refined sophistication. Founded by designer Piet Boon (1958) in 1983, Piet Boon® initially started out as a small design practice in Oostzaan, specialized in the design of bespoke homes. In 1986, interior designer Karin Meyn (1961) joined the company as business partner and Creative Director Interior & Styling. Together they lead and inspire a dynamic and international group of experienced professional designers, architects and stylists. Over the years Piet Boon® has grown into a global operating design company and has since its inception acquired an impressive global portfolio of private, corporate and commercial clients. Still rooted in Oostzaan, Amsterdam area –The Netherlands, the Piet Boon® headquarters are home to an extensive studio, offices spaces and the Piet Boon® flagship showroom where clients can experienced the unique brand character.
 
16 | The look & feel
 
16 | Floor Plans
17 | Furniture Layout
15 | Corporate Fact Sheet
Industry
Real Estate
Type
Partnership
Company Size
45-70 employees
Founded
2012
Headquarters
Dammam Road Riyadh, Saudi Arabia
Executive Management
CEO: CFO: CIO: COO:
Recognition Awards Address
AlTahaluf Real Estate Building Dammam Road Khalid Bin Al Waleed Area, Saudi Arabia ,Riyadh City City Suffix:11612 Tel: +966 11-245 -9544 Fax: +966 11-245 -9544
Online
www.al-tahaluf.com | info@al-tahaluf.com