ABT Snapshot October 2022

Halloween nails by Laura Chree, Louella Belle Brand Ambassador, using Artistic Nail Design products.

Halloween Theme Nails by Julie Anne Lariviere using Gellux products from Salon System.

ABT’s Successful Business Clinic to Return in 2023!

Team ABT have announced that their members’ business clinic will be returning to major trade shows in 2023.

Earlier this month, the team enjoyed two days of networking and meeting with members at the Olympia Beauty 2022 event, which took place in London. In addition to showcasing ABT’s membership benefits and insurance policy to professional beauty therapists, students and educators, the ABT business clinic welcomed members to benefit from two days of educational workshops and talks. The clinic covered topics including digital marketing where ABT’s brand manager, Amelia Black, hosted a live Mailchimp session which showcased how salons can maximise use of their client databases in their marketing. ABT’s Darren Hassett was on hand to show members the benefits of branding for their business, and the companies Videographer, Oliver Laschke demonstrated how video and film can boost salon success. Bespoke

videos can be created of your business if you would like more information please email amelia@abtinsurance.co.uk. In addition, Lisa Lambert and Lucy Bruton from Balens discussed insurance including claims, whilst DAC Beechcroft offered legal support to ABT members at the event.

Plus, Ruth Sullivan, CEO of patch testing app good to glo™, shared how she created this innovative piece of beauty industry tech to ensure you stay compliant and legal when performing tinting treatments, the good to glo software is free to ABT Members as part of your membership benefits. Entrance to ABT’s business clinics is free of charge and exclusive to members as part of your annual membership. Look out for announcements of where the clinic will be held next….

ABT | www.abtinsurance.co.uk info@abtinsurance.co.uk | 01789 773573

Do you know what your turnover was before Covid? The first year of Covid or even just last year? This is the best place to start. Your target is an easy one – achieve the same as last year.

How to GROW your business

- Turnover & Targets

Over the next few months we will be looking at how to grow your business by helping you increase retail sales, host a salon event, market your business through social media and decide a salon promotion to name but a few; however initially we need to know where we are going.

First, we must set ourselves targets to achieve. There are several ways to set targets (some people prefer to call them Goals) but I’m going to go through a simple way for you to set these and see your success.

Increase turnover to meet your targets

We will start with turnover. Do you know what your turnover was before Covid (2019)? The first year of Covid (2020) or even just last year (2021). This is the best place to start. Your target is an easy one – achieve the same as last year. Do this and give yourself a nice reward; a bottle of wine or something similar. But we shouldn’t stop there, now we can grade our target. How much do you want to push yourself? For each new level we set we can increase the reward – 10% growth = a lovely meal out, 20% = a weekend away. You can go big with a 50% growth and reward yourself with a nice piece of jewellery, a new TV or even a new car? Think about the big

picture. Set these levels where you are pushing yourself. There is no point in setting a target to grow your business by 50% for a new car if a 50% growth will only cover the cost of a hotel for a night. Which treatments are the most lucrative?

Once you have your targets you need to break them down into smaller amounts. How much do you need to do each month, break that down to each week, each week by each day then break that down by the hour.

Once you have this figure it is easy for you to see how much you need to do to reach your targets. Do you need to increase your retail sales to generate this revenue? Do you just need to increase your treatment prices?...

Marsha Abrahams is Managing Director of Boost Beauty Solutions Ltd, Irish distributor of Juliette Armand, Grande Cosmetics and Korean skincare Storyderm.

Marsha Abrahams offers her expert knowledge to ABT members on how to increase turnover in your beauty or hair business.