Beauty & Hairdressing Dec/Jan 23/24 by Beauty & Hairdressing / Irish Beauty Magazines

Issue 12 Dec & Jan 23/24

Key beauty & hair trends for a

GLITTERING NEW YEAR! BRING ON

2024 Setting the Stage for

SUCCESS!

Make Mine a latte A neutral take on monochromatic make-up for winter ’24

Contact Beauty & Hairdressing Beauty & Hairdressing is published by ABT (Associated Beauty Therapists) Ltd. www.BeautyandHairdressing.co.uk Publisher Dave Horton dave@abtinsurance.co.uk

Let’s Talk About Tax

Editorial Melissa Dennis melissa@abtinsurance.co.uk Design Darren Hassett darren@abtinsurance.co.uk Advertising Sales Shaun Peaty shaun@abtinsurance.co.uk 01789 336888 07837 206218

If you’re self-employed, it’s time to submit your Self Assessment tax return.

Your Virtual Salon Support The benefits of using the latest platforms and apps to help run your salon business.

Marketing Amelia Black amelia@abtinsurance.co.uk

Make Mine a Latte

Accounts Tracey Board tracey@abtinsurance.co.uk

Beauty & Hairdressing, ABT Ltd, The Courtyard, Wixford Park, George’s Elm Lane, Bidford on Avon, Warwickshire B50 4JS Beauty & Hairdressing is published by ABT Ltd. The publisher has taken all reasonable measures to ensure the accuracy of the information in this issue of Beauty & Hairdressing and cannot accept responsibility for errors or omissions from any information given in this or previous editions of Beauty & Hairdressing or for any consequences arising thereof. Associated Beauty Therapists Limited is authorised and regulated by the Financial Conduct Authority Authorised Number 463052.

A neutral take on monochromatic makeup evolves for winter ’24.

Are You Missing Out on Party-Prep Bookings? Marie-Louise Coster on opening for New Year’s Eve appointments.

Welcome

Schedule Your Socials

Alicia Humphreys talks you through creating a social media content calendar.

Prima Ballerina Make a statement with this season’s balletcore nail trend.

As 2023 draws to a close, it’s traditional to evaluate the last 12 months. As a business owner, beauty or hair professional, educator or student, how are you feeling about what you’ve achieved this year? It’s important to do this, because to move forward we have to learn from our experiences. Are you feeling good about what you’ve accomplished? You should be! You don’t need me to tell you that things have been tough recently and the fact that you’re here, part of this wonderful industry, is to be celebrated. Give yourself a pat on the back for the positives whether that’s completing a course, opening a new salon or taking the plunge into a new career. Well done, we’re so proud to have you as part of the ABT family.

56 Setting the Stage for a Successful 2024

Then step back and think about how you could improve in 2024. You don’t need to find negatives where there aren’t any, but nobody’s perfect and there are always areas where you can grow. If you were to do this same exercise in December 2024, what would you hope to have achieved?

Katie Godrey highlights key areas of strategy planning for the year ahead.

Yes be realistic but don’t be afraid to dream. You need strong goals to stretch you to work hard and the rewards will be so much sweeter for it.

Embrace Veganuary by turning your hair salon into a vegan venue.

As an ABT Member, we’re here to support you in achieving all you hope to in 2024. Take advantage of all membership benefits which can help to draw clients to your salon or training school, get you VIP access to industry events and link you with mentors and educators that will help to make the coming year a successful one.

Haircare Without Harm

Regulars 8

ABT Members’ News

Beauty & Hair News

ABT Accreditation Update

What’s New in Beauty

What’s New in Skincare

What’s New in Nails

What’s New in Hair

Melissa Dennis, Editor

ABT Members’ News.......................................................................................................................................................

ABT Members’ News

It was lovely to see you!

The ABT Team was delighted to meet so many members and ABT Accredited partners at Autumn’s seasonal trade shows, Professional Beauty North, Olympia Beauty and Salon International. ABT’s Membership Team was on hand to assist with the renewal of existing insurance policies, answer members’ questions and of course, welcome new members to ABT. Every member took away a free goody bag packed with products and discounts provided by some of the ABT Accredited brands we work with, plus there were glasses of fizz for all at the Members’ Drinks Receptions. ABT’s Shaun Peaty was in attendance to discuss the support available to accredited companies in the form of digital marketing, whilst Beauty & Hairdressing Editor, Melissa Dennis discovered new products and trends for 2024. “This season’s trade events were a huge success for ABT and we had a great time meeting so many members, new and old, as well as ABT Accredited brands,” says ABT’s Brand Manager, Amelia Black. “We were delighted that so many ABT members took advantage of their free event tickets and discounts on selected educational workshops and talks, all part of the extensive membership benefits included when you join ABT. We look forward to meeting everyone again at events in spring 2024!” ABT: www.abtinsurance.co.uk

Elizabeth Sands (right).

Beauty entrepreneur named Business Woman of the Year Congratulations to ABT Accredited Elizabeth Sands, who has been named Business Woman of the Year at the Ulster Tatler Awards 2023. Established in 2016, the Elizabeth Sands Beauty School delivers a diverse range of ABT Accredited inperson and online beauty courses. To date, Elizabeth has trained over 4,400 technicians across Northern Ireland and more than 13,800 students across the UK and Ireland. The award for Businesswoman of the Year Award for Northern Ireland was presented to Elizabeth Sands at a glamourous dinner held at Belfast City Hall recently. Other winners in our sector at the Ulster Tatler Awards 2023 include Karan Francis Health and Beauty Clinic in Craigavon (Beauty Salon of the Year), Alchemy Hair in Ballyclare (Hairdressing Salon of the Year) and Killeavy Castle in Newry (Spa of the Year). Elizabeth Sands Beauty School: www.elizabethsandsbeautyschool.co.uk

....................................................................................................................................................... ABT Members’ News

Face o’clock Academy® founder victorious at global massage championships After training as a massage therapist just five years ago, we’re delighted to announce that Eli Sobon, founder of ABT Accredited Face o’clock Academy®, has won first place in the Wellness Innovative Massage category at the Official World Massage and Manual Therapy Championship 2023. The event, which took place in Lecce, Italy, saw massage professionals from across the globe compete in a number of categories. Judged by 40 massage professionals, Eli participated in the Wellness Innovation Massage competition performing the Face o’clock Japanese Manual Facelift®. Developed by Eli, the massage consists of Deep Tissue Massage, Lymphatic Drainage, Relaxation of Muscular Tensions, Facelift and Acupressure, combining Facial Massage precepts that originated in Feudal Japan with modern techniques. Commenting on her achievement, Eli told us: “I felt absolutely unbelievable when I was announced as the winner! It was a true vindication of my decision to leave behind the corporate lifestyle and dedicate myself entirely to the holistic lifestyle that the Japanese Manual FaceLift represents. “I started my journey as a massage therapist just five years ago and, in this short time, I have mastered the Japanese Manual FaceLift and also opened Face o’clock Academy®, by Eli Sobon where I teach both my signature techniques and the Buccal massage - a technique well known by celebrities worldwide.

Laura Kay X Susan Gerrard Academy collab announced ABT Accredited permanent make-up school, Laura Kay London Academy, has partnered with the Susan Gerrard Beauty Academy. The collaboration will offer permanent make-up training to all Gerrard International professional accounts. Laura Kay (pictured above) Founder of Laura Kay London Academy, is known for her expertise in microblading, nano blading, ombré shading, eyebrows and lip tint/lip blush techniques. In addition to permanent make-up courses, Laura Kay's range of professional products will be available through Gerrard International in order to support further brand growth. Laura Kay London: www.laurakaylondon.com

“It also cemented in my mind that it is never too late to follow your dreams and to start a new in life. I am delighted that I am able to help women showcase their natural beauty in a professional setting, and the feeling of being internationally recognised for this has been truly overwhelming!” Following her win, Eli has been invited to participate in the 2024 edition of the competition, representing the UK as a Junior Ambassador. Congratulations Eli, we’re proud to have you as part of the ABT Accredited Family! Face o’clock Academy®: www.elisobon.com Eli Sobon 9

Beauty & Hair News.........................................................................................................................................................

Beauty & Hair News Salon owners invited to inspirational summit The Phorest Salon Owners Summit is set to return for 2024 featuring a diverse line-up of high-energy business and salon experts. Taking place in Dublin on 7th and 8th January, the Summit offers the opportunity to discuss the latest trends, challenges and opportunities facing salon owners across the globe today with motivational talks and workshops. Hair colour management software Vish return as event partners showcasing how salon owners can make more money from your hair colour services. Open to salon owners across Europe, tickets to the Phorest Salon Owners Summit 2024 are available now. Phorest Salon Owners Summit 2024: www.salonownersummit.com

Cat Deeley partners with Ella & Jo Cosmetics TV personality Cat Deeley has been named as Beauty Ambassador for Ella & Jo Cosmetics. The Irish brand was founded in 2017 by Make-up Artist Charlene Flanagan and Advanced Skin Therapist Niamh Ryan. With a collection of products inspired by plants powered by science, the Ella & Jo range focusses on delivering results-driven skincare with a fun twist. Commenting on the partnership, Cat Deeley says: “I loved the products as soon as I tried them and now Ella & Jo is my best shared secret! I’m a real beauty enthusiast and am excited to be working with a new and emerging brand with the same ethos and values that I hold. “What I love about Ella & Jo products is that my skincare routine is so quick and easy, every day. The fact I feel better after using the products means I have more inner confidence, which shines on the outside too.” Ella & Jo: www.ellaandjo.co.uk

........................................................................................................................................................ Beauty & Hair News

Beauty sector job opportunities highlighted During British Beauty Week, the UK government raised awareness of job vacancies and careers within the beauty sector. Millie Kendal OBE, CEO of the British Beauty Council, organisers of British Beauty Week, says: “The British Beauty industry makes a bigger contribution to the UK’s GDP than the creative, arts, and entertainment sector, and the aerospace manufacturing sector, however many people are unaware of the diverse range of opportunities available in the sector.” According to the Department for Work and Pensions (DWP), there are in excess of 4,000 vacancies live on the Government’s Find a Job portal including beauty therapist, merchandiser and educator roles. Diane Whitbread, DWP Employer Engagement Advisor, explained: “This booming sector offers a range of exciting roles and skills development along with progression opportunities and a new sense of purpose. “Our Jobcentre network can provide crucial advice to all jobseekers and my dedicated colleagues, including work coaches stand ready to help people begin rewarding careers within this dynamic industry.” Department for Work and Pensions ‘Find a Job’: www.gov.uk/find-a-job

British skincare brand marks 10th anniversary Bedfordshire-based Katherine Daniels Skincare is celebrating its 10th birthday. The company was co-founded by Kirsti Shuba and Donna Tait (pictured) in 2013, with a combined industry experience spanning 70 years. The brand works with cosmetic scientists to develop salonstrength skincare products designed to stimulate healthy skin function and treat visible symptoms, following the mantra of ‘Better Skin for Life.’ To mark their 10th anniversary, the brand has launched pioneering new products including Katherine Daniels Multi-Vitamin Concentrate with Vitamin C, Niacinamide and Hyaluronic Acid to brighten, plump and perfect skin. Katherine Daniels Skincare: www.katherinedanielscosmetics.com

Beauty & Hair News.........................................................................................................................................................

Buttercups mark 35 years of styling the beauty industry Congratulations to salon wear specialists Buttercups Uniforms who are celebrating 35 years of success. The company was initially founded in Dublin in 1988 by sisters Grace Crowley and Mary Randall, who were frustrated by the lack of choice within the beauty uniforms market. More than three decades later, the company now serves more than 25,000 loyal customers across the UK, Ireland, Europe and beyond. Commenting on Buttercups Uniforms success, Grace Cowley, Director, says: “I am delighted to use this important milestone to reflect on some of the key highlights of our journey which started back in 1988 – a time when some of our younger customers weren’t even born! “We have certainly remained true to our core values of providing innovative and quality work wear uniforms paired with excellent customer service. Together with our loyal customers we grew and expanded into a range of quality scrubs and medical uniforms. “I would like to thank all of our customers, big and small, old and new, home and abroad for your loyalty to the Buttercups brand over these years. I would also like to give a big thanks to our loyal and dedicated staff who make every effort to ensure that your customer experience with Buttercups is a good one.” Buttercups Uniforms: www.buttercupsuniforms.com

Industry charity raises £14,000 for professionals in need More beauty and hair professionals in need will receive help this winter thanks to record-breaking donations made to The Hair and Beauty Charity during this year's Salon International held at ExCeL London in October. The charity, which supports individuals and families who are facing financial hardship through no fault of their own, often due to illness or domestic abuse, raised an incredible £14,000 through a tombola, product sales and raffle tickets. In addition to fundraising at Salon International, the Charity recently launched a monthly Supporter campaign for individuals and businesses to set up a regular donation. Hair and Beauty Charity: www.hairandbeautycharity.org

ABT is the UK’s leading membership & insurance provider representing over 18,000 members

ABT Accreditation

ABT Accreditation is a simple, low cost and extremely efficient way to step out of the crowd and show your potential students that you are approved, endorsed and eligible to offer, on completion of your courses, ABT membership and insurance packages to them. ABT Accreditation isn’t just a logo, or a membership, it allows you to instil confidence and provide guidance to your potential students that they can get insurance with ABT. Once insured your students can continue practicing on the public with the new skills they have learnt. A successful application would allow you access to the use of our accreditation logo, insurance for your students, as well as loads of membership benefits to becoming an ABT Accredited member. To complete the Accreditation process go to:

www.abtinsurance.co.uk or call 01789 773 573

We Also Provide Insurance Beauty | Hair | Complementary | Nails, Tanning & Make-Up | Salon Full Details, Terms of Business, Application Forms, Policy Wording and Explanatory Documents are available to view online at www.abtinsurance.co.uk

As an ABT Accredited Company What do my Students and I Receive?

One Off Fee

10% Off Any ABT Package for Your Students

Invitation to ABT Events

Free Promotion in our Bi-Weekly Newsletters

Allows your students to receive 10% off any of our individual membership packages.

Video, Interview and Editing Support

Personalised Accreditation Portal

Free Promotion on abtinsurance.co.uk

PR and Editorial One Off Fee Support

Entry to Trade Events Access to One Off Fee Insurance Talks

Starting at £250

Guaranteed Insurance for Your Students

We have so many exciting things coming in 2024 for ABT Accredited companies

Use of the ABT Accreditation Logo

Free Student Presentation

ABT Accreditation OPI joins the ABT Family Congratulations to the Education Team at OPI who have achieved ABT Accreditation for their face-to-face courses. OPI have been offering nail education for over 30 years, with courses to enhance and and refine your skills by learning from industry professionals with practical sessions whilst gaining globallyrecognised certifications. Each skill-building module takes you from Foundation to Professional to Advanced levels, and now that courses are ABT Accredited you can easily add new qualifications gained through OPI to your ABT membership and insurance. Classes take place at a variety of locations including the South East and London, the North West, the South West, the North East and Yorkshire. OPI’s ABT Accredited courses include Beginners Manicure & Pedicure, OPI Diamond Gel Foundation, Professional and Advanced levels, OPI Gel Color Professional level, OPI Powder Perfection Foundation and Advanced levels, and OPI Pro Spa Professional. OPI Education: www.opieducationuk.com / opieducation@wella.com

ABT Accreditation: accreditation@abtinsurance.co.uk 18

Glitterbels Students claim free ABT Insurance! Glitterbels are raising industry standards by offering free ABT Student Membership and insurance worth £25 when you enrol on their ABT Accredited nail courses. A professional-only brand, Glitterbels offer in-person and online courses in Manicure, Builder Gel, Acrylic Nails, Gel Polish, Sculpting and Form Tailoring, Efiling, and Nail Art Design using Acrylic and Gel products. The brand hold courses at their HQ in Staffordshire as well as through their network of Educators located across the UK and Ireland. ABT Student Membership comprises all standard membership benefits including our comprehensive insurance package of up to £6 million Professional Treatment Risks Insurance, £6 million Public Liability Insurance, and £6 million Product Liability Insurance.

ABT gets some social love! Bryony Howell, founder of ABT Accredited The Nail Club & Co. training academy and Ambassador for The Gel Bottle, recently showed her love of ABT in her Q&A on Instagram.

Glitterbels: www.glitterbels.com/pages/academy

Bryony runs @thenailclubco Training Academy at her private studio in Shropshire. Her Gel Polish course, designed for complete beginners, is ABT Accredited. Bryony boasts singer Ella Mai, who has over 4.4 million Instagram followers, amongst her clientele. Responding to questions from her 315K followers, @gelsbybry answered a post about who she chooses for her insurance by tagging @abtinsurance with a heart emoji! The Nail Club & Co. Training Academy: www.instagram.com/thenailclubco

ABT Accreditation: accreditation@abtinsurance.co.uk 19

Business: Self Assessment..............................................................................................................................................

Let’s talk about Tax

As the saying goes, nothing in life is certain except death and taxes and if you’re self-employed it’s time to think about completing your digital Self Assessment tax return for the 2022 to 2023 tax year. This applies to anyone who works for themselves, either as a sole trader, for their own limited company and/or if you earn additional income from a side hustle, property rental, trusts or dividends. In addition, there are sections for High Income Child Benefit Charge and Marriage Allowance. It’s easy to check if this applies to you on the HMRC website (www.gov.uk/check-if-you-needtax-return). You can complete your Self Assessment tax return yourself (it’s not as scary as it sounds), or you can entrust this to your accountant who will be able file this on your behalf if you give them permission.

If you’re self-employed, you must submit your Self Assessment tax return by

31st January

Your Self Assessment tax return can be submitted to HM Revenue and Customs (HMRC) any time after the tax year ends (5th April 2023) and the earlier you do it means you’ll have more time to budget for paying your tax liabilities. The deadline for submitting a paper return has passed (31st October) so you’ll need to submit your tax return online by midnight 31st January 2024. If you believe you no longer need to submit a Self Assessment tax return because your employment status has changed during the tax period of 6th April 2022 – 5th April 2023, you must let HMRC know by 31st January 2024 using an online form so that you are not issued with a late filing penalty.

............................................................................................................................................. Business: Self Assessment

When should I pay my tax? You should pay the tax you owe for the 2022 to 2023 tax year by 31st January 2024 at midnight. HMRC may be able to set up a ‘Time to Pay’ arrangement with you, which is a payment plan enabling you to pay in instalments. HMRC will only do this if they believe you have the means to pay.

What if I miss the deadlines? If you miss the deadline for submitting your Self Assessment tax return by up to three months, HMRC charge you a late filing penalty of £100 which will increase if you still don’t submit it. If you have an issue completing and submitting a Self-Assessment tax return before 31st January 2024, or you will not be able to pay the tax due by that same date, you must contact HMRC as soon as possible. If you owe tax, do not ignore any letters or messages from HMRC, they will work with you to find a solution.

Using the app If you download the HMRC app on your phone or tablet, you can check how much Self Assessment tax you need to pay, make a payment and set reminders. The app is available for iOS and Android. If you are unsure about any aspects of finance, book keeping and taxation in relation to running your beauty or hair business, you should take professional advice from a qualified Accountant.

Information on submitting your Self Assessment tax return: www.gov.uk/topic/personal-tax/selfassessment If you can’t pay your tax by 31st January 2024: www.gov.uk/difficulties-paying-hmrc Get help from HMRC: www.gov.uk/tax-help

..................................................................................................................................................... What’s New in Beauty

What’s New in Beauty Hannah Martin collaborates for brush launch Ciaté London has partnered with makeup artist Hannah Martin to launch a line of professional make-up brushes. The Ciaté London x Hannah Martin collection comprises three professional kits with everything needed to create a host of looks ranging from sultry and smoky eyes to lightweight and illuminated skin. Designed by Hannah (pictured), the brushes feature sustainably sourced wooden handles and ultra-soft vegan fibres. There’s a Starter Kit, Base Kit and Professional Eye Kit to choose from or you can buy individual brushes to top up your kit bag as needed. Ciaté London: www.ciatelondon.com

Morphe introduce super-sized setting spray Morphe has launched a Jumbo size of its Continuous Prep & Set Mist+, designed to hold make-up in place whilst nourishing the skin for a healthy glow. This micro-fine mist is used before make-up application as a prep to nourish and hydrate the skin, creating the perfect canvas. Spray at arm’s length or spritz onto a beauty sponge before applying foundation and concealer. Following make-up application, spritz the mist over the face to keep the look in place for longer. Skin loving ingredients include hydrating ceramides, antioxidants to boost the skin’s elasticity and electrolytes to further enhance moisture levels. Morphe’s Continuous Prep & Set Mist+ is also available in Full and Mini sized cans too. Morphe: https://uk.morphe.com

What’s New in Beauty......................................................................................................................................................

Double-sided iridescent pencil for party worthy eyes Microblading and Permanent Make-up (PMU) specialists Everlasting Brows have launched a new Iridescent Double Sided Eyeliner Pencil. The eyeliner features two shades – Heavenly Black to define, craft a feline flick or smoky eye, and Glitter to add a subtle hint of shimmer. The new pencil is launching at the perfect time for creating festive looks ahead of the party season, enabling clients to transition their look from day to night. Everlasting Brows: www.everlastingbrows.com

New henna-free tint revealed by Beautiful Brows Beautiful Brows and Lashes have unveiled their 3D Effect Hybrid Brow Stain. This 100% Henna-free eyebrow stain colours the hair shaft and root, creating a 3D effect on the skin. As the tint is available in nine mixable colours, you can custom blend bespoke shades for every client regardless of their natural hair or skin tone. Colours include Light Blonde, Light Chestnut Brown, Light Brown, Chestnut Brown, Reddish Brown, Medium Brown, Dark Brown and Black. The hybrid tint can be used straight after brow lamination treatments with colour lasting up to seven weeks. As well as effectively tinting, this new brow stain also cares for the skin and hair, formulated with growth-enhancing ingredients including Himalayan water, Indian Gooseberry and Castor Oil. Beautiful Brows and Lashes: www.beautifulbrowsandlashes.com 24

..................................................................................................................................................... What’s New in Beauty

Lashus brow & lash brand gets a makeover Sweet Squared has relaunched its Lashus lash lifting and brow lamination range so it can now be used for enhancing natural brows as well as for uplifting and volumising lashes, with results lasting up to eight weeks. In addition, a new range of Lashus intense tints for lashes and brows has been launched with five shades to choose from enabling customisable, personalised results to be achieved. The Lashus formula is designed to be gentle on natural lash and brow hairs with a low pH and is ideal for clients with sensitive eyes. Sweet Squared: www.sweetsquared.com

Majestic Towels introduce reflexology leg support Majestic Towels have introduced a new leg support pillow designed specifically for use during reflexology treatments. The Wipeable Memory Foam Contour Leg Support Pillow has an ergonomic shape that offers joint support and comfort to ankles, knees and legs during treatment. In addition to promoting better body posture, the pillow’s contoured construction can also relieve tension. Manufactured with open cell Memory Foam that moulds to each clients’ shape and quickly returns to its original form, it provides a stable platform for you to apply the required level of pressure during a reflexology treatment. The pillow’s generous size (75cm length x 51cm width approximately) means it is also suitable to use during other treatments where clients are reclined. Majestic Towels Ltd: www.majestictowels.co.uk

Business: Salon Management Technology.......................................................................................................................

Your virtual salon support

You need to be multi-skilled to run a successful business. Take a look at the benefits of using the latest platforms and apps to help ease the load.

Organisation is a key part of running a successful beauty or hair business. Effective administration including secure record keeping, staying on top of appointment bookings, understanding your business’ financial status and stock management can be the difference between success and failure. This is where working with technology can be a real bonus and if you can download an app or visit a website, then you, and your clients, can use a salon management platform successfully. “Beauty and personal care businesses are losing over a full day each week to administrative tasks alone, as highlighted by Square’s research,” says Samina Hussain-Letch, Head of Industry Relations and Operations UK at Square (www. squareup.com). “Having management software in a salon’s tech stack simplifies daily routines for business owners as it cuts down on admin, putting time back in employees’ hands. It gives them more time to spend with customers during the appointment to foster loyal relationships and bring in more revenue to the business.”

Salon management technology is nothing new and many businesses have embraced the concept for years; 2024 is poised to be a turning point. According to Katherine Barlow, Co-Founder of Wellyx Management Software (www.wellyx.com): “Salon management systems have evolved to meet the demands of a rapidly changing industry. They’re no longer a convenience but a necessity for salon owners and freelance professionals looking to thrive.” Systems now run via an online cloud which means that all client and business data is stored securely rather than on the hard drive of your PC or laptop. You can still access platforms via a PC or laptop if you prefer but a real bonus is that you can use a tablet or phone too, meaning you can effectively run the administration of your business via an app whilst on the go. A greater use of technology in our day to day lives means that adapting a business to operate via a management system will be second nature to most. So if you’re yet to convert, what can salon management tech help with?

.......................................................................................................................Business: Salon Management Technology

Storing clients’ data securely Securely managing your clients’ and your staff members’ personal data is a legal requirement. GDPR (General Data Protection Regulation) means that when personal information is passed to you, for example during a consultation, you need to keep this secure. In addition, in line with insurance requirements, client record cards including details of any patch tests carried out, should be kept for a minimum period of seven years following the last occasion on which treatment was given. Storing this kind of data via a salon management system means it’s far more secure than paper records, can be accessed easily when required and quickly updated. “Data is crucial to every business, and depending on its size, there can be a nearly overwhelming amount of it. Technology’s constant growth has allowed for the development of software for a more streamlined and efficient form of data management,” explains Caroline Gleeson, software expert and CEO of Occupop (www. occupop.com). “And when you have a lot of sensitive data, keeping it secure is crucial. Data technology has evolved so considerably that protecting information from cyber attacks is made even easier than before, reducing the amount of downtime that businesses face.” There are also dedicated platforms for storing data specifics such as patch testing such as Colourstart (https://pro.colourstart.com) which is now officially integrated into Phorest Salon Software (www.phorest.com).

Managing client bookings & reducing no shows These days we expect to be able to organise our lives using online tools and booking a hair or beauty appointment is no different. Consumers expect to be able to do this 24 hours a day, seven days a week but you shouldn’t be answering clients’ Whatsapp messages on your day off! A salon management system means your diary is always open online, showing availability, taking deposits and confirming appointments for you. “It is critical to have salon management software that allows customers to book appointments after the salon has closed for the day, as 42% of customers want to book appointments on the

weekend or after hours,” says Samina HussainLetch of Square. “This could be offered through the salon’s website or social media pages, providing a seamless customer journey and maximising bookings.” Áine Lavery, Owner of Skin Future (www. skinfuture.co.uk) in Hillsborough, Co. Down, uses the Square Appointments system which even allows clients to book through Instagram. “With all bookings happening online, it removes the manual process of making reservations and frees up time for the team to manage other aspects of growing the business,” she explains. It’s true that you may have clients who will not want to book online, and there’s no reason why you can’t still take phone and/or in person bookings however transitioning bookings online will make running your business smoother. In addition, these systems also enable you to issue SMS and email confirmations and reminders to help reduce client no shows and late cancellations. Áine explains why this is useful, saying: “Before we used Square Appointments, we’d lose time if clients didn’t show up for appointments or cancelled at the last minute. Using the system to manage confirmation messages and reminders helped mitigate this, and we also built in a cancellation policy with Square to protect our time.”

Insights to make data-driven decisions Being able to gather vital information about your business’ performance such as sales revenue and customer retention rates easily and quickly, rather than relying on gut feeling, is a key bonus of a management system. “Analysing reporting data helps in identifying trends and patterns within the salon’s operations,” says Mike Waldon, General Manager at brand new software system Salon Manager (www. salonmanageronline.co.uk), which launches in January. “This could include popular services, peak hours, seasonal fluctuations in demand, and customer preferences. Understanding these trends helps in better resource allocation and planning.” Skin Future’s Áine Lavery finds the detailed insights generated by her system priceless in making key decisions. “These reports have been vital in efficiently running Skin Future and ultimately have changed the way we work

Business: Salon Management Technology.......................................................................................................................

to help generate 100% more appointments. They’ve allowed us to grow our offering to include tailored services during days and times that had traditionally been slower,” she says. “We’re also using the reports to see what days are bringing in the most revenue to help manage client bookings and schedule in-house to maximise productivity and revenue, which we’ll continue to do in 2024.” Specifically designed to provide accurate insights for hair salons, the Vish colour management software (www.getvish.com) enables colourists to record clients’ colour formulas, with reports generated to assist in addressing colour wastage, ambiguous pricing and profit margins. The latest version of Vish has recently gone live with a new Plan Ahead™ feature. Tom Bentley-Taylor, Vish’s Managing Director EMEA, explains: “Stylists will have the ability to log in on their mobile phone and look ahead at their day’s appointments, saving formulas before or during the consultation.” According to Vish, in 2022 alone, the system captured more than £1,988,427 in additional revenue for salons with businesses seeing an average decrease in their cost per service by 40-50%.If you work mobile or freelance and are struggling

to price your treatments and arrange your working day profitably, The Freelance Suite (www.thefreelancesuiteltd.com) could help. Developed by stylist Ruth Lundstrom, inapp functions allow you to create a detailed working structure, with target annual profits and expenses before calculating the suggested pricing for each service. “As an industry I know why we struggle to charge correctly, and it isn’t just about the maths. It’s a much deeper problem that I am hoping to help fix by empowering young people, and especially women, to start realising how much they are worth to the world and to our industry,” Ruth explains.

Taking payments in a way that suits you Of course without being able to take payment for your services and sales, your business is nothing! Choosing a management system that enables you to do this easily and securely, for both you and your clients, is vital. Integrating payments alongside bookings, product sales and deposits means you can be confident that your financial reports are accurate without risk of errors in manual inputting.

Phorest’s latest update includes the ability to run social media ads via your Facebook and Instagram accounts all through the Phorest platform. 28

More Creativity. Less Admin. Take your salon to the next level with Phorest Salon Software. Increase rebookings and reduce no-shows

Grow your business strategically

With optimised online booking

With sophisticated reporting to track KPIs

Send slick, professional campaigns With the industry’s best marketing suite

Make your online reputation glow With automated tools for more 5-star Google reviews

From salon team to dream team With a motivating (and fun!) goal-setting feature for staff

Take card payments in salon or online, booking deposits, and more With PhorestPay your seamless, integrated payment solution

See why Phorest is the software partner of choice for 9,000+ salon and spa owners across the globe

Book a demo

Manage it all from the palm of your hand With PhorestGo, our mobile app

or visit phorest.com

Business: Salon Management Technology.......................................................................................................................

“We use the reports to see what days are bringing in the most revenue to help manage client bookings and schedule in-house to maximise productivity and revenue.” Áine Lavery, Skin Future

You can take payment online or in person via your chosen methods (card, mobile payments, Paypal or similar or cash), apply discounts, edit treatment prices and process refunds all via these platforms with sensitive data such as card details securely protected.

Effective & efficient marketing The ability to automate marketing can be a huge timesaver, especially for those who find promoting their services a challenge. Integrated functionality means you can easily target your database of clients / potential clients with special offers, newsletters and information on new treatments and services specific to their likes, wants and needs. “Email marketing is a cost-effective marketing tool compared to traditional advertising. It allows salons to reach a large audience without significant expenses on printing or distribution,” says Salon Manager’s Mike Waldon. “Email marketing provides detailed analytics and tracking metrics. Salon owners can measure the success of their email campaigns, including open rates, click-through rates and conversion rates. This data helps in refining future marketing strategies.” In addition, technology now allows you to connect your social media accounts to your management software. For example, new Phorest Ads Manager enables you to run social media ads via your Facebook and Instagram accounts all through the Phorest platform. Plus, Wellyx’s (www.wellyx.com) newest feature, Video on Demand, allows you to stream video content anytime, anywhere, offering pay-per-view, subscription-based and free content options.

Use tech to motivate your team By enabling each member of your salon team to access the appropriate functions of each platform, you can motivate them to reach

targets and goals set by yourself. This could be in relation to rebookings, retail sales, time management etc with tailored individual and/or team targets. For example, iSalon’s (www.isalonsoftware. co.uk) miSalon team member engagement app helps staff track their individual targets from their own device as well as view bookings and access the salon’s social media feed and insalon chat. In addition, the recently upgraded PhorestGo 2.0 app enables team members to manage their portfolio and upload before and after images that you can access as content for your social channels as well as view their targets and schedules.

Open an online shop & increase your retail income According to research from Phorest Salon Software (www.phorest.com), a massive 71% of British people want to buy retail products from their beauty salon but only 28% said that they frequently do. The same study found that only 50% of UK hair and beauty salons operate an online store, missing out on key retail revenue. Verna Wall, Lead Researcher at Phorest Salon Software, says: “Are you missing out on sales, simply because you don’t have an online store or product refill service? If you’re eager to boost retail sales, having great products isn’t enough. It’s time to open an online store, start offering a subscription service, and give your customers multiple ways to purchase their favourite products from you, instead of the retail giants.” Salon management platforms enable you to make product recommendations, complete a transaction and keep track of stock levels. If you don’t have a retail area in your salon, or work mobile, operating an online store is a must.

....................................................................................................................... Business: Salon Management Technology

The Vish colour management software enables colourists to record clients’ colour formulas and assists in addressing product wastage and profit margins.

In summary, salon management technology is here to stay and however it continues to evolve, is leading the way in how salon businesses grow and succeed; embrace this to stay at the forefront of the sector. You may not need the full functionality of every system (there are a host of features available that we’ve just not the space to cover in this feature), so do some research online and at trade shows, ask for recommendations from other salon owners, watch online demonstrations and take free trial opportunities. See what works for you and you won’t go back to pen and paper!

SCAN TO SHOP LIQUID BROW STAIN USE CODE: ABT20 FOR 20% OFF YOUR NEXT ORDER

................................................................................................................................................... What’s New in Skincare

What’s New in Skincare Dibi Milano develop aesthetic inspired skin rejuvenation Dibi Milano has launched a sonicated Hyaluronic acid-based skin rejuvenation programme inspired by aesthetic medical procedures. Biostimulating System Lab has been developed from advanced cosmeceutical research to generate visible results in two weeks (three treatments plus homecare). This intensive programme uses products formulated with sonicated Hyaluronic acid in a patented blend to reduce inflammation, counteract premature skin ageing and restore skin barrier function. Other key ingredients include PDRN (Polydeoxyribonucleotide), Stabilised Vitamin-C and Niacinamide. In addition to the Pure Sonicated HA Solution and PDRN + VIT C + VIT PP Solution used during the salon protocols, Dibi Milano’s Biostimulating System Lab range includes homecare products, Pure Sonicated HA Solution and Vitamin C 30% Solution.

Microbiome supporting chemical peels launched

Xpert Professional: www.xpertprofessional.co.uk

Skeyndor has developed a new range of five chemical peels to accelerate skin cell regeneration and tackle a range of skin concerns whilst restoring the skin microbiome. Formulated with specific combinations of acids with Multibiotic Restoring Complex to restore the skin’s balance, the Skeyndor Probiome Peel collection can safely be used on darker skin tones and on all skin types. The five peels can treat skins that are dehydrated and sensitive, dull and tired, blemished with uneven skin tone, oily and prematurely ageing. The correct choice of peel is made by undertaking a personalised skin reading. The Skeyndor Probiome Peel collection also includes a Post-Peel Probiome Kit, essential for use at home to restore, protect and rehydrate the skin over seven days and nights. Skeyndor: www.skeyndor.uk 33

What’s New in Skincare...................................................................................................................................................

Soft FX offers next level of skin analysis Skin technology experts Cosmeditech have introduced a new skin, hair and body analysis tool to enable you to accurately identify clients’ skin and body concerns by measuring hydration, elasticity, pH, sebum and pigmentation. Soft FX features a HD micro camera which can capture redness, pore size, skin texture, keratin levels and cellulite for personalised consultations and customised treatment.

Easts meets West wisdom used to develop new eye mask Bio-Therapeutic have developed Hyaluronic Repair Eye Masques to deliver intense skin nourishment, cooling and hydration thanks to a unique combination of East meets West skincare knowledge. This copper-infused gel masque features a complex of three peptides to support skin fitness and reduce the appearance of premature ageing. In addition, Hyaluronic acid hydrates the delicate skin surrounding the eye area supported by Skullcap, Gotu Kola, Peony root and Liquorice, used for centuries in traditional Eastern herbal preparations. Bio-Therapeutic’s founder David Suzuki, comments: “Bio-Therapeutic was founded on the understanding that working in sync with the body could help cultivate a level of wellbeing not otherwise achievable. It was fitting that we celebrate this uniquely Eastern part of our company’s heritage with a truly unique formula that also benefits from the wisdom of our heritage, the latest technologies of today, and the gifts of the natural world.” Bio-Therapeutic: www.bio-therapeutic.online

Using a traffic light system, the Soft FX pinpoints areas of concern and translates these insights into skincare guidance. Reports and recommendations can then be shared to your clients’ phones. Through this information, you can improve your skin and body services, increase client retention and maximise cross-selling opportunities. Cosmeditech: www.cosmeditech.com

................................................................................................................................................... What’s New in Skincare

Spanish holistic skin brand launches in UK Spanish essential oils and skincare brand Alqvimia has launched into the UK through distributor Beauty & Skincare Essentials. Founded almost 40 years ago by philosopher and perfumer Idilli Lizcano, Alqvimia products are developed using natural and organic ingredients, for spas, salons and hotels along with the consumer market. Fiona Peerless, Managing Director at Beauty & Skincare Essentials, explains: “The Alqvimia story and journey is fascinating, and they have mastered their products, design and treatment menu in ways that are truly original and inspiring. They also have heritage, evidence based results and a global success that will give UK and Ireland spas complete confidence in their decision to embrace Alqvimia into their treatment settings and environment.” Beauty & Skincare Essentials: www.beautyandskincareessentials.com

35 years' research leads to new Phytomelatonin serum Irene Forte Skincare has launched Phytomelatonin Rejuvenating Serum, an anti-ageing facial serum formulated with 70% Alpine Plant Melatonin, a patented extract of Phytomelatonin. The product’s development is the culmination of 35 years’ research by Dr Francesca Ferri, the brand's Scientific Director, which shows that Phytomelatonin promotes growth in plant cells, delaying biological ageing and regulating oxidate processes. In independent clinical trials, the serum was shown to visibly reduce signs of skin ageing with wrinkle volume, brown spots and pore visibility significantly decreasing after four weeks. It also reduces redness and blemishes and is approved for use on sensitive skin. Irene Forte Skincare www.ireneforteskincare.co.uk

Cosmetics: Latte Makeup Trends....................................................................................................................................

.................................................................................................................................... Cosmetics: Latte Makeup Trends

Make mine a

A neutral take on monochromatic make-up evolves for winter ’24.

latte

If your clients can’t start the day without a coffee, then they’ll love the latte make-up trend. During the summer months, the latte look featured barely-there skin tints and bronzed complexions. For this season, the tonal style has evolved to combine creamy bases that still deliver a dewy finish and deep cheek tints. A take on the monochromatic makeup style, the latte look can be tailored for any occasion, minimal neutrals for daytime or sultry and glamorous for evenings. Accentuate the face’s natural contours, skin tones and highlights by choosing colours with the right tone. Think coffee hues rather chocolate. You’re not looking for orange or bronze shades but browns and nudes with yellow undertones including olive brown, gold, caramel, taupe and sand. Blend a foundation base that’s slightly warmer than your client’s natural skin tone, and subtly

sculpt the contours of the face with a highlighter or blush with golden undertones to ensure the complexion doesn’t look ‘flat’. Swap black mascara and eye pencils for warmer browns, smudging eye liner for a softer look. Choose a neutral matte eyeshadow palette and add a touch of brown shimmer for evenings. Opt for rich brown lip products without a red undertone, creamy nudes with a velvety finish or a sheer brown tint. The universal latte look suits all ages and skin tones, and because most have neutral and brown cosmetics in their kits already, your clients can afford to invest in one or two luxury products to achieve the style themselves. Why not create a Latte Makeup Masterclass on your socials, sharing your professional application tips and highlighting the products they can pick up at their next appointment with you.

.................................................................................................................................... Cosmetics: Latte Makeup Trends

NYX Professional’s Free Spirit shade in Suede Matte Lipstick and Suede Matte Lipliner is a rich neutral that will suit all skin tones. Apply the highly pigmented lipliner to freshly exfoliated lips followed by the lipstick which has a powdery-matte, lightweight finish. NYX Professional: www.nyxcosmetics.co.uk

For a soft, sheer glow on the cheeks, Laura Mercier’s Tinted Moisturizer Blush in Coastline, a cappuccino shade, adds just the right amount of sheer glow with a golden undertone. This skincare-meets-makeup cheek colour is long-lasting with buildable coverage. Laura Mercier: www.lauramercier.co.uk

For a dewy, luminous complexion, Katherine Daniels Pure Pigment Foundation Drops blur imperfections and deliver a fresh finish to the skin. These four shades of colour-rich pigments give long-lasting coverage, with skin nourished thanks to vitamin E and Macadamia, Sweet Almond and Avocado oils. Katherine Daniels Cosmetics: www.katherinedanielscosmetics.com

Developed by MUA Aimee Connolley, MyMascara in Brown offers a softer look than black with natural brown definition. Applied with the curved wand coating every lash from root to tip, this mascara adds volume and lift whilst nourishing the lashes with Pro-vitamin B5. Sculpted by Aimee: www.sculptedbyaimee.co.uk

Cosmetics: Latte Makeup Trends....................................................................................................................................

Pemba Shores is a warm gold crème eyeshadow by British brand Emolyne. It has a multidimensional finish and is inspired by the soft shimmering sands of the Pemba beaches within the Zanzibar Archipelago, paying homage to brand founder Emolyne Ramlov’s African heritage. Emolyne: www.emolyne.com

NudeStix’s Magnetic Matte Eye Pencil is an easyto-blend eyeshadow stick that provides intense colour whilst also enabling precise lining. Available in 12 shades, Terra is a latte nude that delivers a satin finish which can also be used as an eyelid primer and cream highlighter stick. Nudestix: https://gb-nudestix.glopalstore.com

Part of BPerfect’s collaboration with MUA Louise Lavery, these Supreme Velvet Liquid Lipsticks Inspired by LoLav! come in three nude shades that deliver long-lasting colour without drying the lips. For opaque nude latte lips, choose from peach nude, light brown and golden brown each with a warm undertone. BPerfect: www.bperfectcosmetics.com

Featuring six complementary matte and shimmer colours, Milani’s Mini Gilded Eyeshadow Palette in Whiskey Business enables you to seamlessly blend latte hues. Each shadow features highintensity, pressed pigment technology with a silky smooth formula. Milani: www.milanimakeup.co.uk

.................................................................................................................................... Cosmetics: Latte Makeup Trends

For a decadent latte lip, Mii Cosmetics’ Power Matte Lip Crème Liquid Lipstick in Timeless delivers a deep, coffee shade. This lip crème delivers rich matte colour that is transfer free and thanks to Sweet Almond Oil and Jojoba Oil, keeps lips soft and full. Mii Cosmetics: www.miicosmetics.com

Jane Iredale Glow Time® Bronzer Stick adds warmth to skin tones without shimmer. Available in three shades, this multi-tasking cream bronzer can also be used to contour and create definition with a natural-look thanks to its creamy streak-free formulation. Jane Iredale: www.janeiredale.co.uk

Available in a sustainable refillable case, Artdeco’s Couture Lipstick in Upside Brown glides on with a creamy formulation of intense colour with at least 80% ingredients of natural origin. This rich colour has a silky sheen that drenches lips for an even and balanced appearance. Chleo Enterprises: www.chleoenterprises.co.uk

With intense brown pigment, Sothys Intense Look Eye Pencil in 40 Brun Mystérieux is a ‘vinyl’ effect liner pencil with an ultra-soft texture. Apply it to the upper and lower waterline to open and enlarge the eyes and on the inner corners to illuminate. For a softer effect, smudge the pencil line using the Sothys Eye Brush 30. Chleo Enterprises: www.chleoenterprises.co.uk 41

Marie-Louise Coster......................................................................................................................................................

With New Year’s Eve falling on a Sunday this year, Marie-Louise Coster considers whether you should open your appointment book.

Are you missing out on party-prep bookings?

As we enter the busy party season we need to look at our opening hours to maximise our turnover. It is a really exhausting time, I know, but January will be quieter and you will have a tax bill to pay. I have spoken about opening hours generally many times before and I am a firm believer that these should be reviewed regularly. If you open at 9am but no one books that early, open at 10am and save yourself an hour’s expense. Likewise, if you close at 6pm but clients are asking for evening appointments start extending your hours.

....................................................................................................................................................... Marie-Louise Coster

Perhaps during December you find there is demand to open six or even seven days of the week. ‘If you can fill it, and staff it, then work it’, is my motto! But then comes the annual wrangle, what do we do about New Year’s Eve. You’re likely to be closed on New Year’s Day as it’s a bank holiday, but what about the Eve especially this year as it falls on a Sunday? Many salons will take a blanket approach to close and give their staff an extra day off, so does this present you with an opportunity to open for those looking for preparty pampering? Is there an untapped market that could not only make you money but also open you up to new clients who may become regulars? I work alone and I decided after my daughter was born that Christmas and New Year were going to be a complete break for me. She will only be little for a short period of time and I was determined not to miss it. So I now choose to close from Christmas Eve to 2nd January. I work excessively long hours leading up to that point and also offer the Sundays in December as an overspill. My clients are more than happy to have everything done in the build up to Christmas and see me again in the New Year.

Marie-Louise Coster......................................................................................................................................................

“Is there an untapped market that could open you up to new clients who may become regulars?”

....................................................................................................................................................... Marie-Louise Coster

There are factors to consider if you are looking to open New Year’s Eve: If you have staff, who is going to cover this Sunday opening and how are you going to make it fair? Will staff have the option?

What hours will you be open? Will you open earlier and finish earlier? Will you pay your staff extra? New Year’s Eve isn’t a bank holiday but is a day that your staff may wish to spend with family or friends. Plus remember it’s a Sunday which your staff may not be contractually obliged to work. Before you are set on anything I would do some market research. Email your database asking clients if New Year’s Eve is a day that they would like to have treatments, ask on your socials too. There may well be clients who would be keen for appointments on this day. Plus if clients have been struggling to get an appointment in your packed December diary, the opportunity to have their makeup professionally applied or hair blown out ahead of partying may really appeal. Once you have all the information consider it carefully. Work out what it costs you to open because it must be viable. There is no point in opening the doors if you aren’t going to make a profit. If you are going to open, I would take prepayment for treatments to avoid lastminute cancellations. This could become a very costly day if you get a high number of no shows. Whatever you do, speak to your staff. They need to be considered and asked for their input as you don’t want to cause a problem with your team over one day of the year, it just isn’t worth it

Marie-Louise Coster is a Beauty Therapist, Trainer and Business Consultant, who is celebrating 30 years in the beauty industry. All About Mi Training Academy is ABT accredited. www.allaboutmi.net/beauty-holistic-training

Alicia Humphreys...........................................................................................................................................................

Alicia Humphreys talks you through creating a social media content calendar for the coming 12 months.

Schedule your socials for a successful 2024

In the ever-evolving landscape of digital marketing, businesses in the hair and beauty industry face the constant challenge of staying ahead of the curve.

professionals or individuals seeking a pampering experience? Knowing your audience’s preferences will guide your content creation strategy.

One strategy that is proven to work time and time again is the use of a social media content calendar.

Identify key themes and topics

As we step into 2024, the importance of a well-organised and strategic approach to social media cannot be overlooked. In this article, we’ll look at how to create and implement a social media content calendar to enhance your online presence and improve bookings and sales.

Understand your audience Before diving into the details of your content calendar, you need to take a moment to understand your target audience. Are they trend-conscious millennials, busy

Think about the key themes and topics that resonate with your audience. These could include seasonal trends, beauty tips, product highlights or behind-the-scenes glimpses of your salon. Create a list of these themes to serve as the foundation for your content calendar. I recommend between five to seven content themes if you can.

Utilise a variety of content types Diversify your content to keep your audience engaged. Incorporate a mix of images, videos, blog posts and user-generated content.

............................................................................................................................................................Alicia Humphreys

Platforms like Instagram, TikTok and Pinterest are perfect for visual content, while longer-form content such as blogs may find a home on your website. Remember you don’t always have to show your face if you don’t want to, but it does help!

Stay in touch with industry trends Stay on top of industry trends and incorporate them into your content calendar. Whether it’s a new hair colour technique, skincare routine or nail art trend, being in the know will position your business as a trendsetter. The best way to do this? Follow your favourite industry magazines!

Balance promotional and informative content

Leverage automation tools Take advantage of automation tools to streamline your content scheduling process. Platforms like Hootsuite, Buffer, Later or Metricool (my personal favourite) allow you to plan and schedule posts in advance, saving you time and ensuring a consistent online presence.

Engage with your audience Don’t treat your content calendar as a one-way street. Actively engage with your audience by responding to comments, asking for feedback and running polls. This two-way interaction will strengthen your business’ online community.

“Your content should not be an endless stream of advertisements. Mix in educational content, client testimonials and behindthe-scenes glimpses…”

While it’s essential to promote your services and products, balance is key. Your content calendar should not be an endless stream of advertisements. Mix in educational content, client testimonials and behind-the-scenes glimpses to create a well-rounded content strategy.

Establish a posting schedule Consistency is vital for a successful content calendar. Establish a posting schedule that aligns with your audience’s online habits. Consider peak engagement times on different platforms and tailor your schedule accordingly. If you’re not sure where to find this information, start with your platform insights and a little bit of trial and error. Eventually, you’ll know when to post to capture your audience.

Track and analyse performance

Regularly evaluate the performance of your content by analysing metrics such as engagement, reach and conversion rates. Use this data to refine your content strategy and focus on what resonates most with your audience.

Stay agile and adapt The digital landscape is ever evolving and what works today may not be as effective tomorrow. Stay agile and be ready to adapt your content calendar based on emerging trends, platform updates and shifts in your clients’ behaviour. Whilst it might initially seem time consuming, a well-crafted content calendar is a powerful tool for your business’ online presence.By understanding your audience, embracing diversity in content types and staying on top of industry trends, you’ll be well-positioned to captivate your audience in 2024 and fill your appointment book.

Alicia Humphreys is Owner of Pink Fox Salon Socials, who help salons grow their social media presence and attract new customers. https://pinkfoxsalonsocials.co.uk

What’s New in Nails.........................................................................................................................................................

What’s New in Nails The Gel Bottle launches HEMA-Free hard gel system The GelBottle Inc. has introduced their new ProForm HEMA-Free system for hyper-realistic overlays and extensions. A file-off hard gel and alternative to acrylic, ProForm™ creates light and flexible yet strong nail extensions that can be cured in a UV/LED lamp. The collection comprises seven neutral colours, inspired by the brand’s bestselling BIAB™ shades, packaged in user-friendly tubes. Commenting on the launch, Daisy Kalnina, Founder and CEO of Gel Bottle Inc., says: “It was important to me that TGB created a high-quality and durable hard gel system. ProForm™ sculpts natural looking extensions that will convert acrylic-loving nail techs and clients alike. This formula has been years in the making and I am so excited to continue to bring new and exciting innovations to our industry.” The Gel Bottle: www.thegelbottle.com

Gellux expert collates her favourites Salon System has teamed up with Gellux expert and salon owner Jaz Moger to choose her favourite Gellux gel polish shades for some seasonal inspiration. The Salon System Gellux Minis X Jaz Moger Winter Edit 2023 comprises eight shades of Gellux gel polish chosen for their ability to transition through the seasons, as Jaz explains: “It’s been a great challenge to edit my fave eight shades from the Salon System Gellux Minis and I’ve really thought about that transition to seasons in my selection, “Muted pastels like Dusty Lilac, Mineral Blue, Vintage Rose, and Lemon Meringue are a good transition from Summer into Autumn. They also work well paired with darker, more classic Autumnal tones such as Black Cherry and Really Red. Out of the Blue is still going to prove popular this year either as a French tip or an allover full coverage mani. For something more vibrant, Chilli Pepper is a strong pink toned red that is another great shade to wear between this season.” Salon System: www.salonsystem.com

.........................................................................................................................................................What’s New in Nails

Seasonal shades inspired by joy Gelish and Morgan Taylor have launched the On My Wish List collection of colours for Winter ’23. Inspired by all things joyful, the collection presents classic Holiday colours but with an elevated finish of metallic or crème. The On My Wish List collection includes rich buttermilk cream (Wrapped Around YourFinger), metallic green shimmer (Bad To The Bow), rich burgundy red (Reddy To Jingle), metallic lavender (Gift It Your Best), rich violet purple (Before My Berry Eyes) and deep aubergine (A Hundred Present Yes). All six colours are available in Gelish gel polish, Gelish Xpress Dip Powder and Morgan Taylor lacquer. The Nail Alliance: www.gelishmorgantaylor.co.uk

Botanical inspiration with a magical twist Inspired by the power of nature, CND™ Winter 2023 colour collection Magical Botany comprises six shades that will take clients through the festive season and well into 2024. Colours pay homage to classic shades of this season, reflected in crystallised leaves, lush evergreens and iridescent gemstones. Choose from inky black-blue (Midnight Flight), green dusted with a pink-red shimmer (Forevergreen), gold-bronze metallic (It's Getting Golder), rose taupe with turquoise shimmer (Frost Bite), deep burgundy with red-maroon glitter (Poison Plum) and a dark creamy red (Scarlet Letter). The CND Magical Botany collection is available in both CND™ Shellac™ Brand Gel Polish and CND™ Vinylux™ Long Wear Polish. Sweet Squared: www.sweetsquared.com

Nails: Balletcore..............................................................................................................................................................

..............................................................................................................................................................Nails: Balletcore

Prima Ballerina

Make a statement of femininity, confidence and strength with this season’s balletcore nail trend.

After a summer of hot fuchsias and candy pinks, it’s time to change the tone as we look ahead to 2024. Although not a million miles from Barbie-inspired nail shades, SS24 sees pearlescent pale pink, shimmering rose and iridescent blossom shades honour the balletcore trend that’s flooding social media. Balletcore and the ODD look (off-duty dancer) pay homage to the aesthetics associated with ballerinas but with an edgy twist. Think opaque tights, flat pumps, leg warmers, wrap cardigans, head bands, satin ribbons and slicked back hair. And, as you’d expect, pastel pink is the overriding colour. However, celebrating balletcore doesn’t mean you have to dress ready for a training session at The Royal Ballet. As with any trend, we’re invited to take the aspects that appeal to us and incorporate these into our wardrobes, make-up, hair and of course nails. Plus it’s an uber feminine, glamourous look that suits all ages and skin tones.

a chrome, high shine and pearlescent finish. These nails aren’t shy or subtle, they make a statement of femininity, confidence, strength and creativity, qualities key to becoming a Prima Ballerina. During New York Fashion Week, balletcore nails were seen on the runway of sustainable womenswear’s brand Mirror Palais. Lead nail artist Leanne Woodley (@she. nails.it) created sophisticated nails using CND products with designs inspired by the classic ballet slipper. “We went with different pinks and champagnes from CND depending on skin tones and finished with a light layer of chrome finish to elevate the nail look,” Leanne explains. In addition, Julie Kandalec (@ julieknailsnyc) created “angelic, ethereal ballerina” pink shimmer manis using Essie Gel Couture at Christian Siriano. So pirouette your colour collections and pick out your favourites from these en pointe pinks…

For SS24 nails, core elements of the ballerina trend are shorter, rounded tips in a pale pink hue elevated with

Nails: Balletcore..............................................................................................................................................................

NSI Builder Gel in Opaque Pink Shimmer

Lecenté Sweet Snowberry Mica Gel Polish

This hybrid gel can be used to add structure, length and durability to nails with the added benefit of an opaque pink shimmer, so no extra colour coat is required for a high shine shimmering balletcore finish.

Combining a touch of shimmer with highly pigmented soft pink, this Hema Free Gel Polish can be used to create an understated balletcore finish. Apply two coats or layer more for richer intensity.

NSI UK: www.nsinails.co.uk

Lecenté: www.lecente.com

Studio Gel™ in Pearlescent Essie Handmade of Honor This blush metallic is part of the Essie Gel Couture Wedding Collection by Reem Acra. Tinted with a light rose, it has a smooth finish and high shine. Essie: www.essie.co.uk

Brought to us by The Gel Bottle, Pearlescent Studio Gel™ is an iridescent shimmer that creates a stunning balletcore nail when applied over a TBG pink shade, adding a glistening shine and shimmer finish. It can also be used alone transforming into pinks, purples, blue and green hues that change with the light. The Gel Bottle: www.thegelbottle.com

How to Hair: New Generation Barbie Girls.......................................................................................................................

December ‘23 1 December ABT’s Membership magazine Beauty & Hairdressing

Calendar Notes: If you would like to join or are due for renewal with ABT and the office isn’t open please head to our website which is available 24:7

ABT’s last day before the Christmas Break (See Calendar Notes)

www.abtinsurance.co.uk The ABT Offices are open 9am – 5pm Monday to Friday (unless stated) Please Call us on: 01789 773573

January

February

December/January goes live

22 December

March

1 February 2 January ABT Offices Reopen

9am - 5pm

ABT’s Membership magazine Beauty & Hairdressing February/ March goes live

1 February

3 - 4 March Professional Beauty London Excel London

Scratch Star 2024 Entries Open

April

June

July

1 June 1 April ABT’s Membership magazine Beauty & Hairdressing April/May goes live

ABT’s Membership magazine Beauty & Hairdressing June/July goes live

21 July Scratch Stars Awards 2024

9 - 10 June Professional Beauty & Hair Glasgow - SEC Glasgow

August 1 August ABT’s Membership magazine Beauty & Hairdressing August/September goes live

September

October

29 -30 September

ABT’s Membership magazine Beauty & Hairdressing October/November goes live

1 October Professional Beauty North Manchester Central

12th - 14th October Salon Beauty 2024 Excel London

Nails: Balletcore..............................................................................................................................................................

Morgan Taylor Adorned In Diamonds

OPI I Meta My Soulmate

This luminescent Light Pink Pearl is inspired by pearls, raw gems and semi-precious stones. To deliver the highest shine metallic shimmer, this nail lacquer is formulated with saturated finely milled pigments.

Part of OPI’s #MeMyselfandOPI collection, this baby pink hue delivers a pearlescent finish over natural nails and enhancements. It’s available in OPI’s GelColor, Infinite Shine and Nail Polish formulations so all your clients can enjoy the balletcore trend.

Nail Alliance: www.gelishmorgantaylor.co.uk

OPI: https://trade.opiuk.com

NSI Mirror Aluminium Powder in Opal NSI’s Mirror Aluminium Powder in Opal is applied over the brand’s Polish Pro in Rose Garden to create a shimmering balletcore finish.

Gellux Fairy Dust

Once you’d applied the gel polish and cured, add the chrome powder using a sponge applicator brush and rub back and forth until you have achieved your desired effect. Seal the colour with top coat and cure. Use a different shade of Polish Pro to achieve a variety of effects.

Gellux Fairy Dust is a professional-only glossy gel polish from Salon System. It has a fine glitter consistency for ultra high shine, and delivers up to 15 days’ wear that’s chip, fade and scratch proof.

NSI UK: www.nsinails.co.uk

Salon System: www.salonsystem.com

..............................................................................................................................................................Nails: Balletcore

Glitterbels My Pearl Glitterbels Hema Free Builder-bel Gel in My Pearl has a sweet pink pearlescent finish that’s classic balletcore at its heart.

Brillbird Chrome Powder in Unicorn Pink

Glitterbels Hema Free Builder-bel Gel can be used to strengthen natural nails, as an overlay and to sculpt enhancements.

For a glazed balletcore effect, apply Top Gel Extra Shine to the nail and then rub this chrome powder over the top. Remove any excess and apply another coat of Top Gel to seal.

Glitterbels by Annabel: www.glitterbels.com

Brillbird: https://shop.brillbirduk.co.uk

Leighton Denny Glazed Expression Polish CND Blush Teddy

Part of the Get Glazed Collection, this polish has an ivory blush base and hints of electric, iridescent pink for a multidimensional ‘glazed’ glow.

Available in CND™ Vinylux™ Nail Polish and CND™ Shellac™ Brand 14+ Day Nail Color formulations, Blush Teddy is an opaque iridescent light pink that gives manicures a soft shimmer balletcore finish.

It has a long-lasting chip resistant formulation with colour that won’t fade.

Sweet Squared: www.sweetsquared.com

Leighton Denny: www.leightondenny.com

What’s New in Hair..........................................................................................................................................................

What’s New in Hair Neäl & Wølf develop brand’s first ionic hairdryer Neäl & Wølf have revealed the launch of their first hair tool, the HERØ Ionic Technology Hair Dryer, designed to make achieving a bouncy blowout easier. This ultra-quiet and lightweight hair dryer features a 110,000 RPM motor and 220240 voltage for fast and powerful drying without causing heat damage to hair, along with a cool shot button for a smooth and shiny finish. The dryer comes with two nozzle attachments, one of which is extra-large, plus a diffuser attachment. The digital display enables you to easily monitor three temperature settings. Neäl & Wølf: www.nealandwolf.com

Trichology experts develop new hair retaining treatment New hair loss treatment Tricotain has been introduced to the UK, comprising shampoo and conditioners that retain hair and prevent hair loss whilst promoting healthier hair growth. Developed by Trichologist Eva Proudman FIT IAT, of UK Hair Specialists Limited, and scientist Tony Maleedy MIT MSCS, the Tricotain hair-retaining range is formulated with antioxidants that prevent damage within the dermal papilla and hair follicle, Vitamins C, E, A and B3, plant proteins, amino acids and natural humectants to replenish the hair’s moisture balance. Tricotain Hair Retaining Shampoo penetrates to the hair root, maintaining hair follicle health, reduces inflammation and ensures the scalp is in optimum condition for new hair growth. Tricotain Hair Retaining Conditioner neutralises the damaging effects of oxidative stress and free radicals on the hair caused by chemical processing, pollutants and exposure to UV rays. Tricotain products are suitable for anyone concerned about hair loss and scalp health or experiencing hair thinning or shedding, whatever the cause, and can also be used in conjunction with treatments such as Minoxidil and Finasteride. PM Laboratories: www.tricotain.com

..........................................................................................................................................................What’s New in Hair

Protecting blondes against brassiness There’s a brand new blonde treatment on the block as Roze Avenue reveal their new Forever Blonde Leave-In Treatment Spray. Ideal for salons to retail, the spray has been created to protect blonde hair against brassiness and help to promote cooler tones and shinier blonde hair. Suitable for all blonde hair types, the leave-in spray is formulated with amino acids to strengthen strands whilst leaving hair looking vibrant. Rebel Beauty Brands: www.rebelbeautybrands.com

Takara Belmont reveal two new backwash systems Salon equipment experts Takara Belmont have introduced two new backwash models to their Yume Series to offer clients a luxurious wellness experience with ultimate comfort. Designed for smaller spaces, the new Yume iXi (pictured) is a more compact backwash, footpedal operated so you can smoothly recline clients up to 45˚ into a semi-flat position. It has a dual-flow shower head with two waterflow settings and a thermostatic control. For client comfort, horizontal belts disperse weight to different parts of the chair at varying angles, enhanced with plush seat cushioning, lumbar cushion and Takara Belmont’s signature gel-filled neck cushion and head pillows. For larger spaces, the new Yume Noble shampoo system is a full lie-flat backwash bed featuring wider and thicker backrest cushioning. It has a removable lumbar support cushion for hip and lower back comfort, and a bucket-shaped leg rest. Powered with motorised technology, the bed also features a gel-filled neck rest unique to Takara Belmont and premium upholstery. Client comfort is enhanced further with a wide and deep ceramic basin and thermostatic control. Takara Belmont: www.takarahairdressing.co.uk

Katie Godfrey..................................................................................................................................................................

Setting the stage for a

Successful

2024

Katie Godrey highlights key areas of strategy planning to get your business ready for 2024.

If you follow me on social media, you would have seen the big planning day I had recently. We do this every year and as a business owner, it’s so important that you do too, no matter how large or small your company is. As we think about the new year ahead, now is a golden opportunity to set the stage for success in 2024.

In a forever growing and evolving industry, a well thought out plan is not just a roadmap but a must have tool for growth in your business. Let me give you a quick guide on how to create a strategic plan:

................................................................................................................................................................. Katie Godfrey

“Diversification can attract new clients and keep existing ones excited.” Reflect on 2023 Look at what has happened during this year. What worked well, what didn’t work well? What treatments were a hit and which maybe weren’t as successful. Consider what were your business’ weaknesses and strengths this year. Understanding the past sets the foundations for decision-making in the future.

Have clear objectives Figure out measurable, achievable and relevant objectives for 2024, whether that is increasing revenue, expanding your clientele, bringing in new services or upping your customer service game. Having clear goals will guide your beauty or hair business’ efforts and keep everyone aligned with a vision.

Embrace technology Technology is everything right now and isn’t going away. Stay savvy. Invest in salon software to streamline operations, manage appointments and analyse customer data. Also leverage social media platforms and online marketing to reach a broader audience and stay connected with clients.

Training and skill development Prioritise education for your staff. Beauty trends evolve and clients want professionals who are well-versed in the latest techniques and products. Deliver regular training sessions that help your team stay ahead of the curve.

Diversify services Consider expanding your services to cater to a broader clientele. That might be bringing in a new treatment or wellness services, maybe catering for men’s grooming or specialised treatments. Diversification can attract new clients and keep existing ones excited.

Community engagement Build a strong presence within your local community. Sponsor local events, collaborate with local businesses and take part in community initiatives. Engaging with the community not only fosters goodwill but also helps in building a loyal client base.

Financial planning Develop a budget that you need to hit your goals. Track expenses and set realistic revenue targets. Financial stability is crucial for the growth of your salon so have a well-managed budget. Creating a plan for your beauty or hair business for 2024 requires a blend of reflection, innovation and commitment. By setting clear goals and a plan, you will not only navigate the challenges of the upcoming year but also thrive and shine for a successful year ahead!

Enhance customers’ experience Elevate the overall customer experience by focusing on the ‘customer journey’ for your clients. Send personalised offers, have a loyalty programme and gather feedback. A happy client is not just a repeat client; they will also shout about your services bringing in more customers.

Katie Godfrey is a Business Mentor, beauty salon owner, CEO of KG Professional offering ABT-Accredited courses across the UK, and hosts the podcast channel The Life Of KG. www.instagram.com/kg_katiegodfrey www.kgbusinessmentor.com

Hair: Creating a Vegan Salon...........................................................................................................................................

Haircare without harm

Veganuary has become a staple within many people’s awareness these days, when for the month of January they make a conscious effort to live as a vegan. For many, this leads to an ongoing commitment to follow a plant-based lifestyle not only avoiding the consumption of meat but also any animal-related products. In addition to making a stand for animal rights, a plant-based diet has been acknowledged as a more sustainable way of living to help tackle climate crisis as it results is lower harmful emissions. With this in mind, gone are the days when veganism was looked at with raised eyebrows, and with a rising interest in this lifestyle choice, brands understand that plant-based products offer a lucrative revenue stream. According to market research firm Prophecy Market Insights, the global vegan beauty products market is estimated to be worth US$ 25.3 billion by 2029, with ethical-led consumer choices leaning towards cruelty-free and plant-based products. In the professional sectors, beauty and hair brands are reformulating products free of animal-derived ingredients to meet the requirements of their clients whilst delivering the same, or better, hair care results. This has led to many certified brands using ingredients of a higher quality ensuring an overall improved product. Jake Nugent, OSMO Ambassador (https://osmo.uk.com), explains:

Embrace Veganuary this new year by turning your hair salon into a vegan venue.

“In addition to the other benefits of being vegan, committing to vegan haircare products means you will be using products which are much less harsh on the hair. As vegan products contain mainly natural and organic ingredients, they are better at promoting hair health. Vegan products are great if you want longer, more moisturised hair as plant-based ingredients tend to be extremely nourishing. Vegan products are also better for things such as scalp health as the ingredients used don’t tend to clog pores.” In the salon, you too can provide clients with a vegan experience. Although to brand yourself as a ‘vegan salon’ does mean you must commit to avoiding all products or practices that involve the use of any animal derivatives, such as leather furniture. If you do want your salon to operate following a defined philosophy, you need to ensure your entire team, from the receptionist to the person who cleans the salon, are aware. Every aspect of salon operation must be within the perimeters of this ethos. You may wish to work with a recognised organisation, such as The Vegan Society (www.vegansociety.com), to access resources. Andrea Harvey, AKA The Vegan Hairdresser (www.instagram.com/vegan_hairdresser), has worked in the industry for almost 40 years, and has herself found it difficult to access vegan services.

........................................................................................................................................... Hair: Creating a Vegan Salon

Hair: Creating a Vegan Salon ...........................................................................................................................................

“the global vegan beauty products market is estimated to be worth US$ 25.3 billion by 2029”

“I have had clients that go to a salon that has said they offer a vegan service,” says Andrea. “Having got to the salon, they find staff do not know what products are or are not vegan and do not truly understand what being vegan means or entails. So, the client takes their own vegan shampoos, conditioners and styling products to the appointment.” Andrea aims to make her current salon, Salon Messina in Rayleigh, Essex, the go-to salon for vegans in the area working with Italian brand Davines (https://uk.davines.com). Salon Messina (www.salonmessina.com) offers clients not only a vegan service but also a cruelty free and sustainable salon environment. She also works as a Green Libertine with the Green Salon Collective (www.greensaloncollective.com) promoting all things sustainable, including recycling in the salon, as well as giving advice to other hair and beauty salons on how to offer clients vegan services and attract a new stream of audience. Andrea adds: “Being a vegan salon can be profitable, it can also be costly! Changing to a vegan brand and making changes to the salon environment can cost. Don’t be afraid to charge your worth as if you truly offer a vegan and ethical salon, clients will feel safe and comfortable visiting you and spread the word. “Shout about what you are offering. Even non vegans look for beauty products and services that are cruelty free, vegan and sustainable.” Take a look at just some of the professional hair care products that are vegan-friendly…

........................................................................................................................................... Hair: Creating a Vegan Salon

The Vegan Hairdresser Andrea Harvey shares her top tips for running a vegan salon: •

Work the vegan band wagon as it is seemingly on trend. There are plenty of brands that are vegan, cruelty free and sustainable who do as they say on the bottle!

•

Think about your vision statement and how it reflects your core beliefs and what your vegan clients are looking for in a business.

•

Make small changes in your salon to reduce your carbon footprint. Most vegans want an ethical salon not one that only offers vegan products and services. Look at recycling your hair, foils and unused colouring products. The Green Collective can offer more information.

•

Offer vegan refreshments. We have fresh coffee and milk alternatives, tea and herbal teas plus a range of juices.

•

Cleaning products are often not vegan and tested on animals. Look for ethical products or make your own using vinegar, a sprig of rosemary and lemon juice. Great for all surfaces and mirrors.

•

Train your team and ensure they understand your ethos and vision and that they can answer clients’ questions about your vegan products and services. Truly understand what you are offering.

•

If you are not vegan yourself, Try Veganuary! You will understand what your clients want and are looking for. Who knows, you may like it!

The Vegan Society / Vegan Trademark: To be sure that you are using products that are genuinely vegan, these are the most common vegan certification programmes and trademarks to look out for:

Displayed on 65,000 certified vegan products including cosmetics.

Search for brands at www.vegansociety.com/search/products

PETA’s Global Beauty Without Bunnies Program: The PETA global animal test–free and vegan certification is awarded to companies that ban animal tests and refuse to use any animal-derived ingredients in their products. Search for brands at https://crueltyfree.peta.org/vegan-companies

Hair: Creating Scalp Care. a Vegan .............................................................................................................................................................. Salon...........................................................................................................................................

Independently certified vegan, Evolve Organic Beauty’s Superfood Shine Mask repairs hair damage and protects against UV-stress and heat whilst nourishing to hydrate, strengthen and smooth the hair. Brazilian Cupuacu Butter and Monoi Oil moisturise and smooth hair to improve shine whilst Baobab proteins provide superior damage recovery. Evolve Organic Beauty: www.evolvebeauty.co.uk

OSMO’s IKON® permanent hair colour range is 100% vegan friendly. Available in 81 intermixable shades across 19 tonal families, it is formulated with Micro-Connective Technology, Chia Oil and Tamanu Seed Extract for even, multi-dimensional shine. A selection of OSMO’s care and styling range is also vegan friendly. OSMO®: https://osmo.uk.com

Majority of Davines’ products are free of animal-derived ingredients (check the Davines’ website for specific products and ingredients), verified vegan using the Provenance Framework. New to the salon range are Naturaltech customisable Herbal Hair and Scalp Ritualistic Treatments with 24 possible combinations of Herbal Hair Infusions. Davines: https://uk.davines.com

Olaplex products are cruelty-free and 100% vegan and feature the brand’s patented bond-building technology. Bis-Aminopropyl Diglycol Dimaleate quickly and effectively repairs broken bonds in all hair types and is included in all Olaplex formulations including Treatments, Shampoos, Conditioners and Styling products. Olaplex: https://uk.olaplex.com

........................................................................................................................................... Hair: Creating a Vegan Salon

Although not all Fudge Professional hair care products are vegan, a number of them are and as a brand, Fudge is certified under PETA’s Beauty Without Bunnies programme as not testing on animals. Products with vegan formulations include Damage Rewind Shampoo and Conditioner, Luminizer Shampoo and Conditioner, Clean Blonde Damage Rewind Shampoo and Conditioner, Sculpt Hair Gum, Hed Shine and Skyscraper Extra Hold Hairspray. Fudge Professional: https://uk.fudgeprofessional.com

Manic Panic’s range of semi-permanent hair colours are 100% vegan and formulated using safe and non-harmful ingredients. The brand’s High Voltage Classic Colour range delivers an intense, vibrant colour change in excess of 40 shades without compromising hair health. Manic Panic: www.manic-panic.co.uk

Since 2022, Biolage’s professional collection has featured 100% vegan formulations with no animal-derived ingredients. In addition to shampoo, conditioner and styling products, in-salon treatments include the Biolage Color Care Acidic Milk Rinse as an after colour service and the Biolage Acid Wave perm. Biolage: www.biolage.co.uk

Alterna’s My Hair. My Canvas collection is 100% vegan and formulated with sustainably harvested Botanical Caviar, an Asian superfood algae with anti-ageing properties. The ‘clean’ collection focusses on Prime, Create, Extend, Restore and Curl formulations with an emphasis on self-care for the millennial generation. Salon Promotions: www.salonpromotions.co.uk

Reverse Skin Aging "A revolution in deep fractional facial remodeling"

Scan to watch the video

The Latest Innovation in Deep Fractional RF The Reverso Difference SDT (Scan Delivery Technology) - the only platform that can perform parallel scanning of the RF electrodes

Full Grid

Partial Grid

Alternating Lines

VSP (Very Sharp Pin) - enables high density treatments with 44mm, 88mm and 176mm, with less pain meaning better results and faster, more comfortable treatment. VPP (Variable Pulse Profiles) - Reverso is the only fractional RF device allowing users to select the RF pulse shape, based on the treatment parameters.

Flat Pulse

AES

Super Pulse

Double Speed Scan

Double Pulse

Reverso generates energy of up to 10kw per pin, emitting

Treatment Indications

radio frequency pulses every second covering a work area of

Tissue Remodelling

2cm2. The combination of large tip area and short pulse

Skin Firming

intervals offers the latest cutting edge technology in deep fractional RF achieving a highly effective skin resurfacing and remodelling. Reverso offers the best of insulated and noninsulated pins emitting full energy through the length of the pin and the whole of it’s pathway delivering controlled thermal destruction with less damage to the skin, a better treatment experience and less pain and downtime for the patient.

Fine Wrinkle Improvement Facial Contour Definition Superficial & Deep Hyperpigmentation Improvement Acne Scars & Scar Improvement White & Red Stretch Marks Blurring

Before and After Images

Before

Red Dot Design Award 2022

After

Good Design Award

IDA Design Awards

2 months after 1st treatment

Before

After 4 weeks after 2nd treatment

Before

After 4 weeks after 1st treatment

tel: 02920 231228 tel: 02920 231228

www.advancedestheticssolutions.co.uk www.advancedestheticssolutions.co.uk

@aesolutionsuk @aesolutionsuk