Retail Design

Page 1

RETAIL


Bekah Ruhe interior+design bekahruhe@gmail.com www.bekahruhe.com


Table of Content

PROJECTS

RESIDENTIAL

CORPORATE

CONCEPTUAL

HOSPITALITY

RETAIL

MARKET

URBAN LOW RISE, SAN FRANCISCO, CA

RESEARCH & LEARNING OFFICE CENTER, SAN FRANCISCO, CA

CALTRAIN RAIL SYSTEM, OAKLAND, CA

RESTAURANT LOCATED IN RITZ-CARLTON, CHICAGO, IL

LEGGING BOUTIQUE, SAN FRANCISCO, CA

COMMUNITY PUBLIC MARKET, CONCORD, CA


Project Scope

Entry Legging Display: The front entry of the store features custome designed leggings by the in-house artists.

Great Gams Location:

24th & Valencia Street Mission District, San Francisco

Target market: Working Professionals California Residents Students Tourists Families Shoppers

Great Gams is a specialty legging boutique, envisioned by Fashion Marketing student, Jordan Overstreet. Together we were able to incorporate her marketing knowledge and my design background to create a popular destination that would be a unique addition to the lively neighborhood of the Mission District in San Francisco.


Product The Product

SPECIALTY & CUSTOM LEGGINGS ONLY

»» For both Men & Women »» Special Orders from European companies

PRICE POINT »» »» »» »»

$50 - $75 per pair Custom silk screening starting at $15 40 different styles SIZES: Small, medium, & large - 10 of each size in stock

STORAGE & DISPLAY NEEDS

»» Most of product will be stored and displayed on floor »» Extra back stock will be stored in Silk Screen Studio for easy access to In-House artists


Floor Plan BOH

Concept

Avant-garde: This was the inspiration to create a focal wall featuring material used to make the leggings.

shipping / receiving

silk screen studio ofďŹ ce

Color: We used color to compliment and enhance the funky patterns and styles of legings.

Creative: Using the custom leggings designed & created by in-house artists, splatters of paint became a feature for the floor covering.

ďŹ tting rooms

pos area

online order consulting area

seating area focal point/display

vending dispensers

merchandise & displays window display

window display

window

window entry

Floor Covering Floor Plan

The design challenge for Great Gams was to incorporate the fashion statement into a built environment.


CEILING SUSPENDED LEG MANNEQUINS TYP.

LEG MANNEQUINS ON WALL MNT. DISPLAY FIXTURES TYP.

Ceiling Diagram 10' - 0" 10' - 0"

12' - 0" 10' - 0"

10' - 0" 11' - 0"

PRODUCED BY AN AUTODESK STUDENT PRODUCT

11' - 0"

10' - 0" 10' - 0"

10' - 0" 12' - 0" 11' - 0"

10' - 0"

11' - 0"

11' - 0"

10' - 0"

10' - 0" 13' - 0"

10' - 0"

10' - 0"

PRODUCED BY AN AUTODESK STUDENT PRODUCT LED COLORED LIGHTS

PRODUCED BY AN AUTODESK STUDENT PRODUCT

PRODUCED BY AN AUTODESK STUDENT PRODUCT

1

Light Symbol

2

3

4

5

LAMP

TEMP.

LUM. FLUX

WATT.

MANF.

23

(3) LED

4200 K

UP to 742 LUM.

18 W

NORA LIGHTING

62

(1) H4 LED

3500 K

671 LUM.

N/A

COOPER LIGHTING

3

2’x2’ REC. LED TROFF.

12

(2) T-8 LED

4100 K

4

LED COLOR STRIP DIMMABLE

25

(18) LED

RGB Color

5

SPART STAR HANGING CHANDELIER

5

(16) G4 BIPIN HALG.

3200 K

6

DECADENCE CEILING LAMP

4

(7) G50

3200 K

MODEL

NTE-810L

COMMENTS

ADJ. TRACK , ENERGY STAR

H4 LED ROUND ENERGY STAR, ADJUSTABLE LIGHT DIRECTION

PRODUCED BY AN AUTODESK STUDENT PRODUCT 3421 LUM.

45 W

MaxLight

MLRT22D4541

24 VOLT.

4.5 Per FT.

FlexTec

FLX-5050RGB

24 VOLT.

20 W

Mid Century Designer

ND364-0077

130 VOLT.

40 W

Zuo Modern

NV-50081

DIRECT/INDIRECT, ENERGY STAR TO EDGE WRAP SUSP. CEILING

PRODUCED BY AN AUTODESK STUDENT PRODUCT

HALO 4” LED ADJ. GIMBALS

DESK STUDENT PRODUCT N AUTODESK STUDENT PRODUCT

QTY.

PILLER LED TRACK FIX.

PRODUCED BY AN AUTODESK STUD

DISCRIP.

1 2

PRODUCED BY AN AUTODESK STU

SYMBOL

6

DECORATIVE FOCAL LIGHT DECORATIVE FOCAL LIGHT

PRODUCED BY AN AUTODESK STUDENT PRODUCT

PRODUCED BY AN AUTODESK STUDENT PRODUCED PRODUCT BY PRODUCED BY STUDENT AN AUTODESK STUDENT PRODUCT AN AUTODESK PRODUCT PRODUCED BY AN AUTODESK STUDENT PRODUCT

PRODUCED BY AN AUTODE

PRODUCED BY AN AUTODESK STUDENT PRODUCT

Reflected Ceiling Plan

REFLECTED CEILING PLAN - FURNITURE UNDERLAY 3/16" = 1'-0"

Light Fixture

SUSPENDED CEILING

PRODUCED BY AN AUTODESK STUDENT PRODUCT

Light Fixtures

1

N AUTODESK STUDENT PRODUCT PRODUCED BY AN AUTODESK STUDENT PRODUCT

EXTERIOR SHADE AWNING

PRODUCED BY AN AUTODESK STUD

N AUTODESK STUDENT PRODUCT

Lighting

PRODUCED BY AN AUTODESK STUDENT PRODUCT


Silk Screen Studio

Color

PRODUCED BY AN AUTODESK STUDENT PRODUCT

The Silk Screen Studio is where commissioned artists will work to design and create custom one-of-a-kind leggingsPRODUCED for customers and for Great Gams to sell. BY AN AUTODESK STUDENT PRODUCT

Isometric 3D Model of Store Creative

PRODUCED BY AN AUTODESK STUDENT PRODUCT

Silk Screen Studio & Fitting Room Entrance Elevation


Legging Wall: One of the features within the space is the wall where material used to make the leggings is cut and stretched to create an abstract focal point in the store.

Avant-garde

Color

POS & Legging Feature Wall Elevation

POS Area


Arcade Wall Display: This area allows customers to shop and play vintage arcade games. LED lights surround the suspended ceiling and mannequin legs are displayed on wall and floor fixtures to create visual interest.

Color

Arcade Display Wall

Avant-garde


4

LEG TABLE DISPLAY 3/8" = 1'-0"

LED STRIP LIGHTS TO WRAP SHAP OF SUSPENDED CEILING TRACK LIGHTING

SUSPENDED LEGS FOR WINDOW DISPLAY

SUSPENDED CEILING

PRODUCED BY AN AUTODESK STUDENT PRODUCT

LEG MANNEQUINS TYP.

ROTATING LEGGING DISPLAY FIXTURE

Interior Window Display Elevation 5

WINDOW DISPLAY ELEVATION 1/4" = 1'-0"

PRODUCED BY AN AUTODESK STUDENT PRODUCT 1' - 5 1/4"

8' - 11 3/32"

1' - 5SUSPENDED 3/32" LEG MANNEQUIN WINDOW DISPLAY

2' - 11 11/16"

TRACK LIGHTING

LEGGING WALL FEATURE

0' - 10 1/2"

1' - 1 1/2"

SUSPENDED DROP DOWN CEILING

1' - 3 1/4"

0' - 10 1/2"

0' - 6 1/2"

0' - 6 1/2"

Based on the target market and concept of the store, the design successfully allows customers to have an engaging, fun, and creative shopping experience that draws in revenue for the client.

ASEWORK DISPLAY 8" = 1'-0" 1

CUSTOM DISPLAY CABINETRY ROTATING DISPLAY FIXURE

HANGINGCustom SHELF ANDDisplays DRAWER DISPLAY ELEVATION POS COUNTER 3 3/8" = 1'-0"

WALL POS DISPLAY 1/4" = 1'-0" WALL SIGNAGE LEG MANNEQUIN

ADJUSTABLE TRACK LIGHTING FOR WALL DISPLAYS TYP.

NEON LIGHT SIGNAGE

VINTAGE ARCADE GAMES

ROTATING LEGGING DISPLAY FIXTURE

CUSTOM DISPLAY & STORAGE CABINETRY

Arcade Wall Elevation

WALL GAME DISPLAY 2 SUSPENDED LEGS FOR WINDOW DISPLAY 1/4" = 1'-0" EXPOSED BRICK WALL

EXTRA PULL OUT DRAWER STORAGE

LEG MANNEQUIN IN WINDOW

LED STRIP LIGHTS TO WRAP SHAP OF SUSPENDED CEILING SUSPENDED CEILING SUSPENDED CEILING


This project was completed using the following programs: Revit Architecture: Plans, elevations, 3D modeling Photoshop: Rendered plans & elevations, image editing Illustrator: Diagrams InDesign: Layout Hand work: Perspective Rendered Sketches

bekahruhe@gmail.com www.bekahruhe.com


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