RETAIL
Bekah Ruhe interior+design bekahruhe@gmail.com www.bekahruhe.com
Table of Content
PROJECTS
RESIDENTIAL
CORPORATE
CONCEPTUAL
HOSPITALITY
RETAIL
MARKET
URBAN LOW RISE, SAN FRANCISCO, CA
RESEARCH & LEARNING OFFICE CENTER, SAN FRANCISCO, CA
CALTRAIN RAIL SYSTEM, OAKLAND, CA
RESTAURANT LOCATED IN RITZ-CARLTON, CHICAGO, IL
LEGGING BOUTIQUE, SAN FRANCISCO, CA
COMMUNITY PUBLIC MARKET, CONCORD, CA
Project Scope
Entry Legging Display: The front entry of the store features custome designed leggings by the in-house artists.
Great Gams Location:
24th & Valencia Street Mission District, San Francisco
Target market: Working Professionals California Residents Students Tourists Families Shoppers
Great Gams is a specialty legging boutique, envisioned by Fashion Marketing student, Jordan Overstreet. Together we were able to incorporate her marketing knowledge and my design background to create a popular destination that would be a unique addition to the lively neighborhood of the Mission District in San Francisco.
Product The Product
SPECIALTY & CUSTOM LEGGINGS ONLY
»» For both Men & Women »» Special Orders from European companies
PRICE POINT »» »» »» »»
$50 - $75 per pair Custom silk screening starting at $15 40 different styles SIZES: Small, medium, & large - 10 of each size in stock
STORAGE & DISPLAY NEEDS
»» Most of product will be stored and displayed on floor »» Extra back stock will be stored in Silk Screen Studio for easy access to In-House artists
Floor Plan BOH
Concept
Avant-garde: This was the inspiration to create a focal wall featuring material used to make the leggings.
shipping / receiving
silk screen studio ofďŹ ce
Color: We used color to compliment and enhance the funky patterns and styles of legings.
Creative: Using the custom leggings designed & created by in-house artists, splatters of paint became a feature for the floor covering.
ďŹ tting rooms
pos area
online order consulting area
seating area focal point/display
vending dispensers
merchandise & displays window display
window display
window
window entry
Floor Covering Floor Plan
The design challenge for Great Gams was to incorporate the fashion statement into a built environment.
CEILING SUSPENDED LEG MANNEQUINS TYP.
LEG MANNEQUINS ON WALL MNT. DISPLAY FIXTURES TYP.
Ceiling Diagram 10' - 0" 10' - 0"
12' - 0" 10' - 0"
10' - 0" 11' - 0"
PRODUCED BY AN AUTODESK STUDENT PRODUCT
11' - 0"
10' - 0" 10' - 0"
10' - 0" 12' - 0" 11' - 0"
10' - 0"
11' - 0"
11' - 0"
10' - 0"
10' - 0" 13' - 0"
10' - 0"
10' - 0"
PRODUCED BY AN AUTODESK STUDENT PRODUCT LED COLORED LIGHTS
PRODUCED BY AN AUTODESK STUDENT PRODUCT
PRODUCED BY AN AUTODESK STUDENT PRODUCT
1
Light Symbol
2
3
4
5
LAMP
TEMP.
LUM. FLUX
WATT.
MANF.
23
(3) LED
4200 K
UP to 742 LUM.
18 W
NORA LIGHTING
62
(1) H4 LED
3500 K
671 LUM.
N/A
COOPER LIGHTING
3
2’x2’ REC. LED TROFF.
12
(2) T-8 LED
4100 K
4
LED COLOR STRIP DIMMABLE
25
(18) LED
RGB Color
5
SPART STAR HANGING CHANDELIER
5
(16) G4 BIPIN HALG.
3200 K
6
DECADENCE CEILING LAMP
4
(7) G50
3200 K
MODEL
NTE-810L
COMMENTS
ADJ. TRACK , ENERGY STAR
H4 LED ROUND ENERGY STAR, ADJUSTABLE LIGHT DIRECTION
PRODUCED BY AN AUTODESK STUDENT PRODUCT 3421 LUM.
45 W
MaxLight
MLRT22D4541
24 VOLT.
4.5 Per FT.
FlexTec
FLX-5050RGB
24 VOLT.
20 W
Mid Century Designer
ND364-0077
130 VOLT.
40 W
Zuo Modern
NV-50081
DIRECT/INDIRECT, ENERGY STAR TO EDGE WRAP SUSP. CEILING
PRODUCED BY AN AUTODESK STUDENT PRODUCT
HALO 4” LED ADJ. GIMBALS
DESK STUDENT PRODUCT N AUTODESK STUDENT PRODUCT
QTY.
PILLER LED TRACK FIX.
PRODUCED BY AN AUTODESK STUD
DISCRIP.
1 2
PRODUCED BY AN AUTODESK STU
SYMBOL
6
DECORATIVE FOCAL LIGHT DECORATIVE FOCAL LIGHT
PRODUCED BY AN AUTODESK STUDENT PRODUCT
PRODUCED BY AN AUTODESK STUDENT PRODUCED PRODUCT BY PRODUCED BY STUDENT AN AUTODESK STUDENT PRODUCT AN AUTODESK PRODUCT PRODUCED BY AN AUTODESK STUDENT PRODUCT
PRODUCED BY AN AUTODE
PRODUCED BY AN AUTODESK STUDENT PRODUCT
Reflected Ceiling Plan
REFLECTED CEILING PLAN - FURNITURE UNDERLAY 3/16" = 1'-0"
Light Fixture
SUSPENDED CEILING
PRODUCED BY AN AUTODESK STUDENT PRODUCT
Light Fixtures
1
N AUTODESK STUDENT PRODUCT PRODUCED BY AN AUTODESK STUDENT PRODUCT
EXTERIOR SHADE AWNING
PRODUCED BY AN AUTODESK STUD
N AUTODESK STUDENT PRODUCT
Lighting
PRODUCED BY AN AUTODESK STUDENT PRODUCT
Silk Screen Studio
Color
PRODUCED BY AN AUTODESK STUDENT PRODUCT
The Silk Screen Studio is where commissioned artists will work to design and create custom one-of-a-kind leggingsPRODUCED for customers and for Great Gams to sell. BY AN AUTODESK STUDENT PRODUCT
Isometric 3D Model of Store Creative
PRODUCED BY AN AUTODESK STUDENT PRODUCT
Silk Screen Studio & Fitting Room Entrance Elevation
Legging Wall: One of the features within the space is the wall where material used to make the leggings is cut and stretched to create an abstract focal point in the store.
Avant-garde
Color
POS & Legging Feature Wall Elevation
POS Area
Arcade Wall Display: This area allows customers to shop and play vintage arcade games. LED lights surround the suspended ceiling and mannequin legs are displayed on wall and floor fixtures to create visual interest.
Color
Arcade Display Wall
Avant-garde
4
LEG TABLE DISPLAY 3/8" = 1'-0"
LED STRIP LIGHTS TO WRAP SHAP OF SUSPENDED CEILING TRACK LIGHTING
SUSPENDED LEGS FOR WINDOW DISPLAY
SUSPENDED CEILING
PRODUCED BY AN AUTODESK STUDENT PRODUCT
LEG MANNEQUINS TYP.
ROTATING LEGGING DISPLAY FIXTURE
Interior Window Display Elevation 5
WINDOW DISPLAY ELEVATION 1/4" = 1'-0"
PRODUCED BY AN AUTODESK STUDENT PRODUCT 1' - 5 1/4"
8' - 11 3/32"
1' - 5SUSPENDED 3/32" LEG MANNEQUIN WINDOW DISPLAY
2' - 11 11/16"
TRACK LIGHTING
LEGGING WALL FEATURE
0' - 10 1/2"
1' - 1 1/2"
SUSPENDED DROP DOWN CEILING
1' - 3 1/4"
0' - 10 1/2"
0' - 6 1/2"
0' - 6 1/2"
Based on the target market and concept of the store, the design successfully allows customers to have an engaging, fun, and creative shopping experience that draws in revenue for the client.
ASEWORK DISPLAY 8" = 1'-0" 1
CUSTOM DISPLAY CABINETRY ROTATING DISPLAY FIXURE
HANGINGCustom SHELF ANDDisplays DRAWER DISPLAY ELEVATION POS COUNTER 3 3/8" = 1'-0"
WALL POS DISPLAY 1/4" = 1'-0" WALL SIGNAGE LEG MANNEQUIN
ADJUSTABLE TRACK LIGHTING FOR WALL DISPLAYS TYP.
NEON LIGHT SIGNAGE
VINTAGE ARCADE GAMES
ROTATING LEGGING DISPLAY FIXTURE
CUSTOM DISPLAY & STORAGE CABINETRY
Arcade Wall Elevation
WALL GAME DISPLAY 2 SUSPENDED LEGS FOR WINDOW DISPLAY 1/4" = 1'-0" EXPOSED BRICK WALL
EXTRA PULL OUT DRAWER STORAGE
LEG MANNEQUIN IN WINDOW
LED STRIP LIGHTS TO WRAP SHAP OF SUSPENDED CEILING SUSPENDED CEILING SUSPENDED CEILING
This project was completed using the following programs: Revit Architecture: Plans, elevations, 3D modeling Photoshop: Rendered plans & elevations, image editing Illustrator: Diagrams InDesign: Layout Hand work: Perspective Rendered Sketches
bekahruhe@gmail.com www.bekahruhe.com