FORUM COMMUNICATIONS
Digital Product Portfolio
The Network Forum Communications Company digital network includes 46 websites across Minnesota, Wisconsin, North Dakota, and South Dakota. The FCC digital network reaches over 4 million unique users with 12 million visits viewing 31 million pages of content each month.* * Quantcast September 2015
We offer extensive audience targeting, ad sizes, creative services and delivery options to capture your target market both on the FCC network and the rest of the internet.
Reach Your Target Market
Targeted display advertising has value at every step of the purchase process. From surfing the web showing no purchase intentions...
to visiting a business’s website and then leaving without taking action... Display can impact a buying decision. • Search Behaviors • Browsing History • Offline Purchases • Demographics • Interest/Intent • 48% of buyers spend 1-3 months researching before making their purchase. • Research online is typically taking place on 15-30 websites
Standard Ad Package FCC’s digital network has a responsive design. The content, images, and structure of the site responds to the screen size of the device that is accessing it - phone, tablet, desktop. The standard ad package allows the ad server to decide the ideal ad size to serve based on the user’s screen size.
320 x 50
300 x 250
Standard ad package includes 4 ad sizes 728 x 90
High Impact Advertising High impact advertising dominates the user’s screen with significant real estate, custom ad units and can contain interactive elements and/or video. Engage your audience and drive higher consumer response.
300 x 600
Contextual In-Story Ads These offer you effective, timely and continuous 24/7 messaging placed inside of specific content, homepage, section pages and in search results. Your logo or image, business & info and offer are included. These ads can be quickly and easily updated and will link right to a specific page on your website. A video is included to enhance the user experience and allow an inside look at your business and/or products & services.
Email Marketing How cohesive are you in your current approach? Emailing existing customers repeatedly? Purchasing unqualified Lead Generation Lists? Inconsistent Social Media Postings? Are you Targeting IP addresses? Can you Re-send to “opens” and “click-throughs?” Email Lists not growing?
EMAIL MARKETING - Ability to deliver to a customized list built to reach your exact audience IP ADDRESS TARGETING - Proactively deliver ads targeted to people with matching IP addresses to the email send list. RETARGETING - Strategically deliver ads to recipients who opened your email RESENDS - Deliver a second message to those recipients who opened your email LEAD GENERATION - Receive opens and click throughs of all recipients who took action. Includes
names, physical address and email address for you to build your database and prospect further/follow-up accordingly! SOCIAL MEDIA - Connect your ad to those from the list who have a Facebook or LinkedIn account. This helps build likes and followers and increases your impact.
Video Marketing THE GROWING TREND OF VIDEO
PARENT COMPANY WORLD 1ST Largest Search Engine.
WORLD 2ND Largest Search Engine. 70% of videos appear in top 100 search results
• Preroll on the FCC network
By 2016, online video will drive 55% of all consumer internet traffic worldwide
• Targeted video delivery on the internet • Video embedded in ad units • Video profile on your business
4 out of 10 people watch video from mobile devices
83%
Every Day, 75 million internet users watch videos online
Video increases digital marketing results Video connects your audience to you Video makes learning easy Source: Digital Sherpa
64% - 85% OF INTERNET USERS ARE MORE LIKELY TO PURCHASE AFTER WATCHING A VIDEO VIDEOS INCREASE PEOPLE’S UNDERSTANDING OF YOUR PRODUCT OR SERVICE BY 74%
Native Advertising Native advertising is branded content: articles, infographics, videos, branded content. The word “native” refers to the content’s integration with other media on the platform. It’s a form of advertising that is crafted by experts and placed into an environment where it innately belongs. Source www.dedicatedmedia.com
BY THE NUMBERS • 70% of individuals want to learn about products through content rather than through traditional advertising. • People view native ads 53% more than online display ads • Native advertising generates up to an 82% increase in brand lift. Source http://www.dedicatedmedia.com/ articles/the-power-of-native-advertising
It has to serve a marketing purpose while still being interesting. Self-promotion kills consumer trust in branded content.
Retargeting
SEARCH • SITE • CATEGORY/CONTEXTUAL • GEO-FENCING
SITE TARGETING People who know you
Users visit your website. Unfortunately 97% of site visitors will leave without taking action. We show them your ad as they browse the internet and remind them of your brand and to come back when they are ready to buy.
SEARCH TARGETING People searching for your products and services
As users perform searches across the web, we collect data associated with those searches. Based on the keywords they have searched, we show your ad to those who have performed searches relevant to your products and services.
CONTEXTUAL TARGETING People viewing content relevant to what you offer
As users browse the web, consuming content, we collect data associated with that content. Based on the keywords and/or the categories of the content, we show your ad to those who are reading about topics relevant to your products and services.
GEO-FENCING A tactic that can be used to put targeted display ads in front of users based on a very specific geographical boundary or boundaries.
• Target your own location • Target locations where your customers are • Target your competitors’ locations
CUSTOM SHAPES • Unlimited geofences • Customizable • Targets users within the geofence
Make Your Marketing Dollars Work!
Increase Your Sales Volume. Digital Marketing is Key to Driving Premium Perception. Digital Communication Needs to be Strategic & Comprehensive Our Process is EASY...We Do the Work for You! A team of media operations specialists will manage your investment and ROI
We build & deliver your strategic marketing plan & customized creative campaign.
You Start Increasing SALES VOLUME
Why Work with Us? IAB Certified Digital Media Specialist
Targeted Reach Cutting Edge Products Sophisticated Technology
Analysis Optimization Reporting
RESULTS!