MEDIA KIT 2022
b i k e c h a n n e l . i t
BIKE
Media Kit 2022
BFC Media Th e M e d i a & D i g i t a l Co m p a ny
BFC MEDIA THE PUBLISHING GROUP LEADER IN INFORMATION ON PERSONAL BUSINESS AND PRODUCTS FINANCIAL.
It also controls ITE through which it organizes ITForum, the main Italian event dedicated to the world of trading and investments. BFC Media manages three television channels, BFC TV, the 100% Business News channel, Bike Channel dedicated to the world of two wheels and Smart Mobility and Equos TV aimed at horse racing enthusiasts.
DENIS MASETTI Publisher | BFC Media
BFC Media is the publishing house founded in 1995 on the initiative of Denis Masetti, currently president, and has been listed on the Euronext Growth Milan market of the Italian Stock Exchange (formerly AIM) since 11 December 2015. It publishes Bluerating, Private, Asset Class, Forbes, Bike, Il Trottatore, Equos, Robb Report and Cosmo magazines.
bfcmedia.com
bikechannel.it
BIKE
Media Kit 2022
EVENTS MAGAZINE DIGITAL TV
The only cross-media communication system in Italy entirely dedicated to the world of two wheels and the new sustainable mobility. The voices of the protagonists, product news and timely comments make Bike the reference media for all enthusiasts.
T HE MISSI ON
Bike is an editorial system consisting of a magazine, a website, social profiles, a weekly newsletter, a television channel and a program of events with which it has conquered the position of leader in the Italian publishing scene. Marino Bartoletti, editorial coordinator, guarantees professionalism, seriousness and passion. The choice to create a cross-media communication system allows us to provide our readers with an upto-date window on the news of the world of two wheels in all its forms through the website, social channels and newsletters, a moment of study through the quarterly, the only television channel 100% dedicated to bikes and the possibility of creating personal and professional relationships thanks to our events.
Marino Bartoletti editorial director bfcmedia.com
bikechannel.it
BIKE
Media Kit 2022
TV
LIFESTYLE
Bike Channel has made the “bike” world a lifestyle, therefore also fashion, culture, knowledge; a program suitable for a large audience of viewers, not just sportsmen, has allowed us to become the reference channel for all fans of two wheels and the new sustainable mobility.
T HE C HANNE L
A program broadcast 24 hours a day on: • Digitale terrestre in HBBTV on channel 259 • Digitale terrestre in HBBTV on channel 260 • Digitale terrestre in HBBTV on Sportitalia channel 60 and 61 • Satellite Sky sul canale 222 • On Sisport application for Smart tv and mobile • bikechannel.it website With selected contents on: • Mobile Device Huawei Video application
AUDI EN C E
Average Day Viewers
+135 mila ON SPORT ITALIA
+35 mila ON DIGITALE IN HBBTV
+125 mila ON SKY bfcmedia.com
bikechannel.it
BIKE
Media Kit 2022
TV
A wide range of formats to satisfy the needs of an increasingly numerous and prepared public: from the great classics to cycle tourism, from historical characters to the latest news. A commercial policy designed to reach defined and highly interesting targets through advertising campaigns, program sponsorships or product placements.
T HE PRO GR AM S
Scatto&Controscatto Pedalando con il Cheo Biciclette d’Epoca Bike Focus A tu per tu Bike incontra Bike Racing Team Bike Travel Bar...Toletti Ciclomercato il Salotto di Greg&Magro Eroica Le Storie di Bike Bike Italia Lab Unconventional Travellers ShowTime Life in Travel A tutta Bici Le Grandi Salite In bici con Filippa In viaggio con Justine
bfcmedia.com
TH E E XITS
The magazine is distributed free of charge as an attachment to Forbes Italia:
- January - April - July - October
TH E PR ICE LIST MODULE LIGHT
84 COMMERCIALS PER WEEK OF 30” Morning (06:00-12:00) Day Time (12:00-18:00) Prime Time (18:00-22:00) 2° Prime Time (22:00-01:00)
2 spot 4 spot 4 spot 2 spot
MODUL PREMIUM
168 COMMERCIALS PER WEEK OF 30” Day Time (12:00-18:00) Prime Time (18:00-22:00) 2° Prime Time (22:00-01:00)
5 spot 4 spot 3 spot bikechannel.it
BIKE
Media Kit 2022
MAGAZINE
PRESTIGIOUS NAMES IN CYCLING
The quarterly is the reference magazine for sustainable mobility and for high-level insights into the world of two wheels. Each issue is embellished by the prestigious signature of Marino Bartoletti and by the always punctual contributions of Luca Gregorio and Riccardo Magrini.
DI F F USIO N
40.000 TOTAL COPIES +200.000
READERS
+20.000 COPIES SOLD
TH E TARGE T
Bike is aimed at an audience of two-wheel enthusiasts, attentive to the novelties that the market offers them, with high spending capacity and high propensity to consume.
+8.000 SUBSCRIPTIONS SOLD
Bike embraces the whole diverse universe of bicycles: from road cycling to mountain biking, from cyclocross to cycle tourism, from urban cycling to Smart Mobility.
+10.000 OPINION LEADERS
65% MALE READERS
2.000 EVENT COPIES
35% FEMALE READERS
NEWSSTANDS ITALY
NEWSSTANDS ABROAD BOOKCASES
SUBSCRIPTIONS
bfcmedia.com
LEADER LIST
PRIMARY TARGET (35 - 54 YEARS)
SECONDARY TARGET (25 - 64 YEARS) SOCIO-ECONOMIC PROFILE MEDIUM / MEDIUM HIGH bikechannel.it
BIKE
Media Kit 2022
DIGITAL
THE COMMUNITY
Enthusiasts, beginners, professionals: our readers belong to the vast universe of cyclists always looking for information and news.
WEBSI T E
+400 thousands +800 thousands +1 million
UNIQUE USERS MONTH SESSIONS PER MONTH
PAGES VIEWED MONTH
N EWSL ET TE R +40 thousands SUBSCRIBERS 27,72% MEDIUM OPENINGS 4,66% AVERAGE CLICKS 16,96% CTOR
bfcmedia.com
SOCIAL
+145 FOLLOWER thousands +1 million REACH MONTH ENGAGEMENT
2,57% REACH MONTH
Bikechannel.it is a responsive site, therefore optimized for mobile devices, to offer users a premium experience from any device. BIKE DEMs are e-mails dedicated to a single sponsor for direct contact with a qualified and defined audience. Sent every Saturday morning to our database, it represents an unmissable appointment for our readers and offers an excellent opportunity for communication on a high spending and selected target.
bikechannel.it
BIKE
Media Kit 2022
ONLINE ADVERTISING FORMATS 5
5
1
2
3
1
6
1
NEWSLETTER
4
1
3
HOME PAGE
bfcmedia.com
ITEM
1
LEADERBOARD
2
MASTHEAD
3
TOWER
4
BANNER BOX (MOBILE)
5
SKIN
6
NATIVE ADV
SIZE: 728x90 px
SIZE: 970x250 px SIZE: 300x600 px SIZE: 300x250 px
Provide title, image 600x450, max 150kb, text 140 characters including spaces and URL.
bikechannel.it
BIKE
Media Kit 2022
EVENTS
THE EVENTS OF 2022
BIKE events allow our customers to come into direct contact not with bicycle enthusiasts but also with the BIKE team. Two important events, which see us as protagonists: EMPOWER THE FUTURE and ITALIAN BIKE FESTIVAL
EMPOWER THE FUTURE
ITALIAN BIKE FESTIVAL
The BIKE team, in collaboration with Forbes, organizes the second edition of the Empower the Future event, a three-day event dedicated to the Green Economy and Smart Mobility.
The BIKE team will be present at the Italian Bike Festival as the official media partner of the event.
MARCH
Bike will participate in the event as a media partner and will organize and moderate, with its journalists, the panel on sustainable mobility. Empower the future will be a phygital event, i.e. both physical and digital and will see the participation of the main Italian and European institutions in the energy and mobility sector.
LINK TO THE FIRST EDITION bfcmedia.com
SEPTEMBER
At the IBF Bike you will have a stand / studio available to promote the channel and to carry out interviews. Copies of the BIKE magazine and the BIKE Daily, an editorial initiative created specifically for the event, will be distributed during the event. An evening dedicated to the exhibitors of the Italia Bike Festival where to get to know each other, network and toast to the wonderful world of two wheels. Guests at the event national and international cycling personalities. LINK TO THE 2021 EDITION bikechannel.it
BFC Media Spa Via Melchiorre Gioia, 55 20124 Milano, Tel. (+39) 02.30.32.11.1 info@bfcmedia.com
bfcmedia.com
bfcmedia.com
bikechannel.it