WE KNOW YOUR HOME IS YOUR MOST VALUABLE ASSET...
NO TWO PROPERTIES ARE ALIKE
Together We Will Create A Marketing Plan As Distinctive As Your Home. I wish to Thank you for placing your trust in me to help you through the process of selling your home. There are 4 key areas that we will be focused upon. First, we will establish the best price to market your home to maximize its value. Next I will create the most effective marketing campaign to attract as many potential purchasers as possible! Then I will make sure the offer and acceptance is structured in your benefit to best achieve your goals. Lastly I will manage the negotiations and transactional process to ensure they go smoothly until closing. Additionally, you will see very quickly you are dealing with a sales executive and organization that understands the market and how to best service your needs, while achieving your real estate goals. I welcome the opportunity to serve you, and look forward to working with you during the marketing process. If you have any questions don’t hesitate to contact me.
Sincerely,
A PEDIGREE LIKE NO OTHER
Introducing Berkshire Hathaway HomeServices
By utilizing the strength and valuable resources of one of the world’s most respected brands, we bring operational excellence and innovation as a compelling value for our customers. With a clear vision as one of the most highly valued real estate companies in the market, our powerful network of brands exemplify the reputation of Berkshire Hathaway — among Fortune’s 2013 most admired companies.
Global Relocation Services is the #2 player in global relocation. With more than one-third of Fortune 100 companies as clients, our Relocation network moves nearly 85,000 families in and out of over 125 countries around the world each year.
“BERKSHIRE HATHAWAY IS BUILT TO BE FOREVER... IT’S TRUE OF ALL THE BUSINESSES WE OWN.”
A member of the over 200 billion-dollar Berkshire Hathaway Family, one of the most stable companies in the world employing over 300,000 people globally among its As one of the top firms in family of companies. Berkshire — WARREN BUFFETT, CHAIRMAN AND North America, backed by Hathaway HomeServices CEO OF BERKSHIRE HATHAWAY Warren Buffett — the world’s operates in nine countries; the most successful investor — U.S. under Berkshire Hathaway the company is a leader in all HomeServices, Prudential Real 50 U.S. states, 10 Canadian provinces, Mexico and Estate and Real Living; Canada under the leading Portugal. Together this powerhouse firm creates Real Estate Companies, Royal LePage and the an international network of approximately 80,000 luxury Via Capitale, as well as Brazil, U.K., France, real estate agents and 2,800 real estate brokerage Singapore, China and India. It is the only company locations. The company’s U.S.-based Global with such reach, reputation and resources in the Relocation real estate agents and 2,800 real estate Real Estate Industry. brokerage locations. The company’s U.S.-based
BACKED BY LEGENDARY STRENGTH
Berkshire Hathaway HomeServices Arizona, California and Nevada Properties
2014, 2013, 2012, Report
Our Company made the 2012, 2013 and 2014 Inc. 500 list of the fastest-growing privately owned companies in America.
Our Company is honored to have more top teams/agents than any other real estate company in the nation.
Our Company is the fastest growing real estate company in NV and AZ and the 3rd fastest growing company in the nation.
Our Company sold more listings at a higher value than any other real estate company in the Valley.
$25 BILLION
279,000
Gross Income as of 2014
Total Transactions as of 2014
22
+
2,000 Agents & Counting
Offices in 3 States
Our Company ranked #4 in the Berkshire Hathaway HomeServices Nationwide Network.
World Wide Berkshire Hathaway HomeServices International network of firms
Consistently rated as one of the most productive companies in the nation
Highest average sales price locally and nationwide
LOCAL, NATIONAL AND INTERNATIONAL Real Estate Without Boundaries
n 1,100
COMPANIES IN 47 STATES
n OVER
35,000 SALES EXECUTIVES
n OVER
1,000 OFFICES
n $67
BILLION IN SALES VOLUME
n 199,356 n $3.5
CLOSED UNITS
BILLION IN MORTGAGE VOLUME
“A HOME IS ONE OF THE MOST IMPORTANT ASSETS YOU WILL EVER BUY.” — WARREN BUFFETT, CHAIRMAN AND CEO OF BERKSHIRE HATHAWAY
AGGRESSIVE MULTI-MEDIA EXPOSURE
Anyone can find a buyer for your home. The challenge is to create the kind of demand for your property that attracts more buyers and gets you the best outcome. That requires a careful mix of strategies, including:
• • • •
Intensive local and national networking Aggressive print exposure Expansive online exposure Custom direct mail advertising and marketing materials Your agent will draw on these strategies to create a custom property marketing plan designed to get you optimum results.
PRINT MEDIA
Local Print Advertising
Local newspapers and weekly or monthly publications are a major source of buyer leads. It is extremely important to be listed in these publications. Your home will be featured in the exclusive Berkshire Hathaway HomeServices California Properties section of the local community newspapers.
INCREASED EXPOSURE FOR YOUR LISTING
Berkshire Hathaway HomeServices California Properties
Syndicates to Over 1,000+ Websites
OF HOME BUYERS USE THE INTERNET WHEN SEARCHING FOR A HOME.
ZILLOW.COM
We Put The Largest Real Estate Audience In The US To Work For You With Zillow’s Featured Listings
• Zillow reached more than 110 MILLION users. That’s a Year Over Year growth of 66% and ranks #1 in the US for buyer searches! • Comprehensive marketing solution across Zillow Network – Zillow.com, Zillow Mobile, Yahoo Homes, Hotpads.com, Frontdoor.com and Google Now. • Capitalize on the country’s largest mobile real estate platform: 60% of visits come from a mobile device. On weekends, it’s nearly 70%
Source: Zillow Internal, 2014.
s. ed V ! List URED T FEA
Enhanced Listings On:
TRULIA.COM
Harness The Power Of Trulia’s Enhanced Listings
Trulia is a major part of a successful agent’s online marketing strategy. Why? More than 24 million* unique home buyers, sellers and renters come to Trulia each month to get the inside scoop on real estate. Trulia’s intuitive, top-rated mobile apps drive 31% of Trulia’s weekend traffic from home buyers searching for properties on their mobile devices. Trulia has a unique, unduplicated audience that can’t be found anywhere else.
• • • •
68% are not on other real estate sites 62% are buyers who will buy a home in the next six months** 41% are 1st time homebuyers 42% are pre-qualified for a mortgage
*Omniture, June 2014
**ComScore Plan Metrix Key Measures
ONLINE HOME SEARCH
BHHSCAPROPERTY.COM & MOBILE APP BHHSCAproperty.com is a sophisticated real estate destination that offers maximum exposure for listings and delivers highly detailed property information to prospective buyers. Berkshire Hathaway Home Services mobile app allows you to view property information in real time, and at your convenience- anytime and anywhere.
ON THE ROAD WITH CALIFORNIA PROPERTIES MOBILE Text Information Available 24/7
Buyers can get full details on your home with the tap of a button on their phone. They can save your home as a favorite, or make an appointment! Available in the iTunes and Google Play stores, buyers can continue their mobile searches and even share your property information with a friend. QR Codes allow a quick way for Buyers with smart photos to access information about your property. Berkshire Hathaway HomeServices California Properties QR code platform is another way to allow buyers with smartphones to have 24/7 access to information and photos of your property. This code can be placed on all marketing materials for your home.
CREATING BUZZ AROUND YOUR HOME
We Put Social Media To Work For You
Social media has changed the way real estate is sold today. Your broker will use exceptional networking skills to get the word out and create a buzz around your property. While websites and advertising are undeniably essential in marketing luxury real estate, today a broker must demonstrate exceptional networking skills using broker-to-broker marketing, which includes a strong social media component.
THE PERFECT INTERNATIONAL PARTNER
We Know Where Buyers Spend Their Time On And Offline
The Wall Street Journal is an internationally trusted publication delivering crucial world news, insightful editorial and business analysis. Winner of 35 Pulitzer Prize Awards it is considered the pinnacle of journalism. The Wall Street Journals digital and print publications reaches across geographic and language barriers to bring your property to powerful, influential and targeted affluent audience through out the world. Our luxury listings have access to the pages of Mansion, the dedicated luxury real estate section of the Wall Street Journal and all luxury listings are placed on Mansion Global. Dedicated to luxury real estate, the Mansion and MansionGlobal.com cover the international real estate market with authoritative and intriguing journalism, educating prospective buyers and wetting their apatite for exclusive estates.
WSJ.com
l
Europe.WSJ.com
l
Asia.WSJ.com
l MansionGlobal.com
THE WORLD IS YOUR AUDIENCE We Sell Your Home To The World
Berkshire Hathaway HomeServices California Properties has an aggressive strategy for attracting international home buyers to our listings. By distributing your listing information, along with photographs, to a wide array of premier consumer websites around the world, we make sure that we maximize every opportunity to attract qualified buyers. Our listings appear across a network of over 70 publishers, including the leading real estate websites in the U.K., China, and Russia. DID YOU KNOW? • The total international market is estimated at $103.8 billion • International home sales in the U.S. reached their highest level in recent years • Over 8% of the total market and in some markets up to 30%
Source: The National Association of REAL TORS ® 2075 Profile of International Home Buying Activity
YOUR HOME MAY BE IN CALIFORNIA. YOUR BUYER MAY NOT.
Our agents know what speaks to potential buyers — and how to create a custom marketing plan for your property that captures their interest.
These publications have both print and digital distribution to reach the maximum number of potential buyer.
A sophisticated multimedia approach features a mix of Internet and print marketing including online home tours, elegant custom websites and impressive full-color marketing pieces.
When working with a Berkshire Hathaway HomeServices California Properties sales professional, your properties will receive special attention in publications like The Wall Street Journal, Robb Report, Exceptional Properties, Prestige and more.
To find your buyers, we advertise your property in many local, national and international publications.
ALWAYS KNOW WHO’S LOOKING AT YOUR PROPERTY
Communication And Information At Your Fingertips
The SASM Listing Presentation Reports demonstrate precisely the type of Web activity your property has experienced on BerkshireHathawayhs.com and all the other websites in our network, such as: • How many registered buyers requested to be notified the minute a property like yours becomes available through the Multiple Listing Service (MLS) • How many registered buyers are monitoring other listings in your general area • How many times yesterday, last week, and last month your property was presented on search results to prospective buyers
•
Daily or Weekly Emails: You will receive daily or weekly activity emails detailing activity in the neighborhood with new and existing competing listings, including new photos and price or status changes. The email includes information itemizing online buyers’ interest level and search behavior specific to your listing. This includes how many times your property was: - Included in search results - Viewed in the one property-per-page view - Saved in a prospective buyer’s online portfolio
PHOTOGRAPHY AND VIDEO THAT IGNITES THE IMAGINATION
Our Company understands what motivates buyers. We work as a team with you to better understand the special attributes of your property that will most appeal to buyers in particular lifestyle demographics. A stunning visual presentation is a key element of persuasive online and print marketing no matter what price range your property falls into. A professional presentation is key.
CAPTURE THE
LIFESTYLE
KEY MARKET FACTORS
The First Impressions Are The Most Important
How long does it take to sell a home? There is no easy answer but we know that there are significant factors that will affect your final price and time on market. We Can Control: • Price • Condition of your home • Terms offered
Activity
TIMING YOUR HOME SALE
1
2
3
4
Weeks
5
6
We Can’t Control: • Location • Competition • Market Conditions
Asking Price in Relationship to Fair Market Value
% of Prospective Purchasers Who will look at Property
+ 10%
2%
+ 5%
30%
Fair Market Value
60%
- 5%
80%
- 10%
92%
7
There are 4 major factors in selling your home: Price | Marketing | Terms | Effective Transaction Management Because pricing is one of the most important factors affecting your sale, it is critical to be positioned correctly when you first come on the market.
WHERE BUYERS COME FROM The Home Buying And Selling Process From Start To Finish
TOUCHING HEARTS,
IMPROVING LIVES
THE CHARITABLE FOUNDATION Agent Community Outreach
At Berkshire Hathaway HomeServices California Properties, we are part of our community. We sell real estate, but our goal is to be good neighbors and strengthen our community. Berkshire Hathaway HomeServices contributes to several charities and organizations throughout the year through the Americana Charitable Foundation. Funds are raised through a variety of fund-raising events, company contributions and Sales Executives who donate on every closed transaction in Arizona, California and Nevada markets. For a list of our beneficiaries, visit foundation.bhhscalifornia.com.