I wish to thank you for placing your trust in me to help you through the process of selling your home. My first goal is to help you set a list price that represents top market value, without going so high that it does not sell at all. This is the number one reason why sellers lose valuable equity! Setting the correct list price can only be accomplished by thoroughly understanding the market. To help you in this regard, you will find a detailed marketing strategy. Additionally, you will find significant information that will help you feel confident that you are being represented by an agent and organization that understands the market and how to sell your home. I welcome the opportunity to serve you, and insist that you contact me with any questions you may have, should they arise now, or during the marketing process.
MEET ALDO MARTINEZ Career Summary Aldo M. Martinez is the Managing Broker of Berkshire Hathaway HomeServices Southwest Branch’s Residential and Commercial operations. He directly oversees over 200 Sales executives, engaging in Residential Sales, Commercial real estate, Property Management, and the servicing of Institutional sellers of Bank Owned assets. Aldo has over 23 years’ experience in Residential and Commercial operations in the Greater Las Vegas Area.
Experience Prior to Joining Americana group in 1993, Aldo was the Recruiting and Retention Sergeant Major, overseeing operations and recruiting budgets. Since his joining Americana Group, Aldo finished as best new agent in 1994, averaging sales in excess of 5 million dollars and has become the Managing Broker of the Southwest office upon its grand opening in April 2005. In 2008, the Southwest Branch achieved national acclaim and since, consistently ranks in the top 10 of all Prudential branch offices nationwide and has continued that ranking as a Berkshire Hathaway HomeServices, Nevada Properties Branch.
Education • • • • • • • • •
Bachelors of Science in Business Administration (Summa cum laude), University of Phoenix Associates in Science-Associates Degree Vincennes University,Vincennes, IN Sergeants Major Academy, United States Sergeants Major Academy, FT. Bliss, TX GRI, Graduate REALTOR Institute of the Nevada Association of Realtors ABR, Graduate Accredited Buyers Representation ABRM, Graduate Accredited Buyers Representative Manager SFR, Short Sale and Foreclosure Resource Certification RDCPro, REO Default Certified Professional Over 288 hours of additional education courses involving real estate, laws, ethics, agency, contracts and practices.
Professional Affiliations • • • •
DMDLV NAR NVAR GLVAR
Delta Mu Delta Lambda Sigma, Las Vegas Chapter National Association of REALTORS® Nevada Association of REALTORS® Greater Las Vegas Association of REALTORS®
Berkshire Hathaway HomeServices Custom Marketing Strategy
PRINT MEDIA Local Market Print Advertising Local newspapers and weekly or monthly publications are still read by the majority. Therefore, it is extremely important to be listed in these publications. Your home will be featured in the exclusive Berkshire Hathaway Home Services section of the local community newspaper and the new Prime Luxury Property magazine featuring customized editorial content, professional photography, and elevated design.
Las Vegas Review-Journal | reviewjournal.com
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Christopher Homes built 131 semicustom single-family residences in the Palisades in The Canyons Village at Summerlin in the 1990s. Real estate broker Ivan Sher of the Shapiro and Sher Group, Berkshire Hathaway HomeServices, Nevada Properties, said the Palisades is one of the few noncustom communities in Southern Nevada that can ask and get customhome prices. Average home prices in the exclusive community average between $265 and $275 per square foot. TONYA HARVEY/REAL ESTATE MILLIONS
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PRINT MEDIA Lifestyle Print Advertising. We realize your property excludes a certain personality and requires a specific type of buyer. Our ad placement is personalized based on the home’s style and location to attract a buyer that will appreciate its beauty.
ONLINE MARKETING
of home buyers use the Internet when searching for a home. Our company listings appear on a range of high-traffic Web sites. Since a majority of homeseekers now search on the Web, it’s important to know your home will be seen in all the right places.
With deep roots in Orange County & Inland Empire market, there is no doubt Berkshire Hathaway HomeServices is all about innovation and technology both in their business practices and their marketing. Having an online presence extends the reach of your home locally, regionally and internationally allowing your home to be introduced to the perfect buyers wherever they may come from.
Advertising Online
Listing Syndication to Over 1000 Websites
Premium Photography & Videography We offer the very best in professional photography in our marketplace. While clichĂŠ, the fact that first impressions are the most important absolutely holds true today in real estate. We employ the latest techniques & technologies to make sure your home shines like the star it is, both online and in print.
ENHANCED LISTING SYNDICATION
www.Zillow.com
www.Trulia.com
GLOBAL CONNECTION Luxury Listing Syndication.
Berkshire Hathaway HomeServices has an aggressive strategy for attracting international home buyers to our listings. By distributing your listing information, along with photographs, to a wide array of premier consumer websites around the world, we make sure that we maximize every opportunity to attract qualified buyers. Our listings appear across a network of over 70 publishers, including the leading real estate websites in the U.K., China, and Russia. DID YOU KNOW? • The total international market is estimated at $103.8 billion • International home sales in the U.S. reached their highest level in recent years • Over 8% of the total market and in some markets up to 30% Source: The National Association of REAL TORS ® 2075 Profile of International Home Buying Activity
Marketing Plan Overview A custom plan will be produced based on your home’s location, price and style, creating a unique stragegy that is best suited to reach your buyer. PRE MARKETING Professional Photography & Staging Custom Property Brochures Just Listed Postcards mailed to target Market Areas and Sphere of Influence Private Broker Preview
GLOBAL MARKETING ONLINE
Also Featured on the Following Internet Sites: n Yahoo.com - Classified Section n Zillow.com n HotPads.com ELECTRONIC MAIL n Realtor.com Single Property Website n AOL.com - Real Estate Section Email blast full color just listed announcements n HouseandHome.msn.com SOCIAL MEDIA n Compuserve.com Showcased on Social Media sites. n DigitalCity.com Weekly promotion on Facebook n Excite.com Mobile App - Delivers highly detailed property information to prospective buyers n Homes.WSJ.com n NBC4.tv PRINT & ONLINE n Netscape.com The Collection Magazine Real Estate Millions n sucasa.net Wall Street Journal International Exposure - Listing Syndication to over 100 global websites - n ibsys.com Your property will appear across a network of 70 publishers, including real n Monstermoving.com estate websites in the U.K., China, and Russia n iwon.com Enhanced property on Top Real Estate websites: n HomeSeekers.com Zillow.com Trulia.com n RealEstateEspanol.com Your property listing will skyrocket to the top of the list n LATimes.com when searching online. n ListingLink.com Buyers input your address, agents name, or key taglines from your exclusive property website. n ClassifiedVentures.com n HomeScape.com PERSONAL OUTREACH n Homes.com Private Broker Preview Networking with Nextwork – Internal n Trulia.com Sphere of Influence n ReviewJournal.com COMMUNICATIONS n DistinctiveHomes.com Sellers Advantage & Market Watch Reports - Weekly activity reports and over 1000 more! on who is looking at your property
ST. ROSE OFFICE 3185 St. Rose Pkwy Suite 100 Henderson, NV 89052 702.458.8888
SAHARA OFFICE 7475 W. Sahara Ave. Suite 100 Las Vegas, NV 89117 702.362.1111
SOUTHWEST OFFICE 8850 W. Sunset, Suite 200 Las Vegas, NV 89113 702.734.5555
SUMMERLIN OFFICE 10777 W. Twain Ave. Suite 333 Las Vegas, NV 89135 702.312.7070
SUN CITY OFFICE 9406 Del Webb Blvd. Las Vegas, NV 89134 702.256.3333