Markeing Strategy Prepared for
A PEDIGREE LIKE NO OTHER
Introducing Berkshire Hathaway HomeServices
By utilizing the strength and valuable resources of one of the world’s most respected brands, we bring operational excellence and innovation as a compelling value for our customers. With a clear vision as one of the most highly valued real estate companies in the market, our powerful network of brands exemplify the reputation of Berkshire Hathaway — among Fortune’s 2013 most admired companies.
Global Relocation Services is the #2 player in global relocation. With more than one-third of Fortune 100 companies as clients, our Relocation network moves nearly 85,000 families in and out of over 125 countries around the world each year.
“BERKSHIRE HATHAWAY IS BUILT TO BE FOREVER... IT’S TRUE OF ALL THE BUSINESSES WE OWN.”
A member of the over 200 billion-dollar Berkshire Hathaway Family, one of the most stable companies in the world employing over 300,000 people globally among its As one of the top firms in family of companies. Berkshire — WARREN BUFFETT, CHAIRMAN AND North America, backed by Hathaway HomeServices CEO OF BERKSHIRE HATHAWAY Warren Buffett — the world’s operates in nine countries; the most successful investor — U.S. under Berkshire Hathaway the company is a leader in all HomeServices, Prudential Real 50 U.S. states, 10 Canadian provinces, Mexico and Estate and Real Living; Canada under the leading Portugal. Together this powerhouse firm creates Real Estate Companies, Royal LePage and the an international network of approximately 80,000 luxury Via Capitale, as well as Brazil, U.K., France, real estate agents and 2,800 real estate brokerage Singapore, China and India. It is the only company locations. The company’s U.S.-based Global with such reach, reputation and resources in the Relocation real estate agents and 2,800 real estate Real Estate Industry. brokerage locations. The company’s U.S.-based
BACKED BY LEGENDARY STRENGTH
Berkshire Hathaway HomeServices Arizona, California and Nevada Properties
2014, 2013, 2012, Report
Our Company made the 2012, 2013 and 2014 Inc. 500 list of the fastest-growing privately owned companies in America.
Our Company is honored to have more top teams/agents than any other real estate company in the nation.
Our Company is the fastest growing real estate company in NV and AZ and the 3rd fastest growing company in the nation.
Our Company sold more listings at a higher value than any other real estate company in the Valley.
$25 BILLION
279,000
Gross Income as of 2014
Total Transactions as of 2014
22
+
2,000 Agents & Counting
Offices in 3 States
Our Company ranked #4 in the Berkshire Hathaway HomeServices Nationwide Network.
World Wide Berkshire Hathaway HomeServices International network of firms
Consistently rated as one of the most productive companies in the nation
Highest average sales price locally and nationwide
“A HOME IS ONE OF THE MOST IMPORTANT ASSETS YOU WILL EVER BUY.” — WARREN BUFFETT, CHAIRMAN AND CEO OF BERKSHIRE HATHAWAY
LOCAL, NATIONAL AND INTERNATIONAL Real Estate Without Boundaries
NETWORKING WITH: n 1,100
COMPANIES IN 47 STATES
n OVER
35,000 SALES EXECUTIVES
n OVER
1,000 OFFICES
n $67
BILLION IN SALES VOLUME
n 199,356 n $3.5
CLOSED UNITS
BILLION IN MORTGAGE VOLUME
SERVICE YOU CAN RELY ON
DARE TO COMPARE OUR SERVICES
Compare Our Services To The Competition
Exclusive BHHS Franchise with 9 Locations: We know your needs because we are locally owned and operated since 1979. One Stop Shopping: For added convenience, we also offer mortgage, title, relocation & home warranty services. Highly Educated Sales Professionals: With extensive training and continuous education, Berkshire Hathaway HomeServices Nevada Properties are tech savvy professionals who use their experience and superior negotiating skills on your behalf. Full Inventory Color Buyers Magazine: Your property will be advertised until it sells! Innovative Marketing & Advertising: Our innovative marketing tools are the best in the business: Buyers Guide Magazine, Apps, The Review Journal, Internet, Instant Info, Online Seller Advantage, Direct Mail, Home Warranty, Flyers & More! Internet Exposure: www.BHHSNV.com: www.Zillow.com: www.berkshirehathawayhs.com: www.realestate.com: www.yahoo.com: www.homes.com: www.Trulia.com and more! Open Houses- With Maximum Exposure: Open houses are advertised through the Sunday RJ and online at BHHSNV.com for buyers to see every day. Buyers can view information and photos of your home online before coming to see it in person. 24 Hour Mobile Property Information program: Buyers will have access to information and photos of your home 24 hours a day from their smart phones! Track who is looking at your property and update them with price changes and open house information. Direct Mail Services: Our exclusive partnership with xpressdocs direct mail marketing can gather addresses by street names and subdivisions in a radius around your home and even entire zip codes and send them professional, full color photo postcards to uniquely market your home and sell it Fast! Our Sales Executives have access to the tools and technology they need to sell your home faster and with the highest possible sales price. We encourage you to compare our services to that of any competitor.
AGGRESSIVE MULTI-MEDIA EXPOSURE
Anyone can find a buyer for your home. The challenge is to create the kind of demand for your property that attracts more buyers and gets you the best outcome. That requires a careful mix of strategies, including:
• • • •
Intensive local and national networking Aggressive print exposure Expansive online exposure Custom direct mail advertising and marketing materials Your agent will draw on these strategies to create a custom property marketing plan designed to get you optimum results.
PRINT MEDIA
Local Print Advertising
Local newspapers and weekly or monthly publications are a major source of buyer leads. It is extremely important to be listed in these publications. Your home will be featured in the exclusive Berkshire Hathaway HomeServices’ section of the local community newspapers.
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INCREASED EXPOSURE FOR YOUR LISTING
Berkshire Hathaway HomeServices
Syndicates to Over 1,000+ Websites
OF HOME BUYERS USE THE INTERNET WHEN SEARCHING FOR A HOME.
ZILLOW.COM
We Put The Largest Real Estate Audience In The US To Work For You With Zillow’s Featured Listings
• Zillow reached more than 110 MILLION users. That’s a Year Over Year growth of 66% and ranks #1 in the US for buyer searches! • Comprehensive marketing solution across Zillow Network – Zillow.com, Zillow Mobile, Yahoo Homes, Hotpads.com, Frontdoor.com and Google Now. • Capitalize on the country’s largest mobile real estate platform: 60% of visits come from a mobile device. On weekends, it’s nearly 70%
Source: Zillow Internal, 2014.
s. ed V ! List URED T FEA
Enhanced Listings On:
TRULIA.COM
Harness The Power Of Trulia’s Enhanced Listings
Trulia is a major part of a successful agent’s online marketing strategy. Why? More than 24 million* unique home buyers, sellers and renters come to Trulia each month to get the inside scoop on real estate. Trulia’s intuitive, top-rated mobile apps drive 31% of Trulia’s weekend traffic from home buyers searching for properties on their mobile devices. Trulia has a unique, unduplicated audience that can’t be found anywhere else.
• • • •
68% are not on other real estate sites 62% are buyers who will buy a home in the next six months** 41% are 1st time homebuyers 42% are pre-qualified for a mortgage
*Omniture, June 2014
**ComScore Plan Metrix Key Measures
SINGLE PROPERTY WEBSITE 9707CathedralPines.com
ONLINE HOME SEARCH
BHHSNV.COM & MOBILE APP BHHSNV.com is a sophisticated real estate destination that offers maximum exposure for listings and delivers highly detailed property information to prospective buyers. Berkshire Hathaway Home Services mobile app allows you to view property information in real time, and at your convenience- anytime and anywhere.
PROPERTIES JUST A TAP AWAY
The Mobility texting platform provides 24 hour instant access on your listing, that’s what we call On the Road with Nevada Properties Mobile texting. It’s easy, buyers just send a text to 32323, then enter the message LOOK and get photos of your property, the most current price and property details instantly! Potential buyers can also dial the number 1-866-464-6588 from any phone and get a complete voice description of your property in English or Spanish!
n Run out of flyers in your box? No problem. With our text sign rider buyers will be able to see property photos and info 24/7. n Automatically Updated! Property details are automatically pulled and updated from the MLX so your information is always current! n Your agent will get updates via text or email when a possible buyer is ooking at your property and will be able to respond to any questions they may have. n Alert interested buyers of open houses and price changes instantly by text message and get buyers in the door! n Buyers are able to download this feature as the LVHomeSearch App, allowing them to continue their mobile search, save your property to their account and send it to a friend! Available in the iTunes and Google Play stores.
Our website is mobile friendly! Buyers and Sellers can enter BHHSNV. com into any smart phone or tablet to: Search for properties, get property details and photos, Google maps of the area, find more information about local communities and find an agent. With our full mobile suite buyers and sellers are never more than a finger tap way from an Nevada Properties agent or the latest property information!
CREATING BUZZ AROUND YOUR HOME
We Put Social Media To Work For You
Social media has changed the way real estate is sold today. Your broker will use exceptional networking skills to get the word out and create a buzz around your property. While websites and advertising are undeniably essential in marketing luxury real estate, today a broker must demonstrate exceptional networking skills using broker-to-broker marketing, which includes a strong social media component.
VIRTUAL STAGING
BEFORE
AFTER
BEFORE
AFTER
3-D VIRTUAL TOURS
3-D Marketing Without Boundaries, Creating Buzz Around Your Home
Users can go online and interact with the doll house view, floor plan, and even walk through the property at their own leisure from any computer or mobile device. Showcase your property in an impressive an immersive environment, reaching more potential buyers and creating a louder marketing buzz.
Complete Interactive 3D Walkthrough
Complete Interactive 3D Model “Dollhosue View�
Interactive 3D Floorplan
THE PERFECT INTERNATIONAL PARTNER
We Know Where Buyers Spend Their Time On And Offline
The Wall Street Journal is an internationally trusted publication delivering crucial world news, insightful editorial and business analysis. Winner of 35 Pulitzer Prize Awards it is considered the pinnacle of journalism. The Wall Street Journals digital and print publications reaches across geographic and language barriers to bring your property to powerful, influential and targeted affluent audience through out the world. Our luxury listings have access to the pages of Mansion, the dedicated luxury real estate section of the Wall Street Journal and all luxury listings are placed on Mansion Global. Dedicated to luxury real estate, the Mansion and MansionGlobal.com cover the international real estate market with authoritative and intriguing journalism, educating prospective buyers and wetting their apatite for exclusive estates.
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THE WORLD IS YOUR AUDIENCE We Sell Your Home To The World
Berkshire Hathaway HomeServices has an aggressive strategy for attracting international home buyers to our listings. By distributing your listing information, along with photographs, to a wide array of premier consumer websites around the world, we make sure that we maximize every opportunity to attract qualified buyers. Our listings appear across a network of over 70 publishers, including the leading real estate websites in the U.K., China, and Russia. DID YOU KNOW? • The total international market is estimated at $103.8 billion • International home sales in the U.S. reached their highest level in recent years • Over 8% of the total market and in some markets up to 30%
Source: The National Association of REAL TORS ® 2075 Profile of International Home Buying Activity
FANG
#1 Real Estate Internet Platform in China
• Largest and most visited real estate website in China • On average, Chinese buyers purchased higher priced homes • Chinese buyers spent $28.6 billion USD last year, up from $22 billion in the prior period • 69% of purchases were reported as all-cash Purchases
RIGHTMOVE
The UK’s Largest Property Portal
YOUR HOME MAY BE IN NEVADA. YOUR BUYER MAY NOT.
Our agents know what speaks to potential buyers — and how to create a custom marketing plan for your property that captures their interest. This sophisticated multimedia approach features a mix of Internet and print marketing including online home tours, elegant custom websites and impressive full-color marketing pieces. To find your buyers, we can advertise your property in many local, national and international publications. These publications have both print
and digital distribution to reach the maximum number of potential buyer. When working with a Berkshire Hathaway HomeServices Nevada Properties sales professional, your properties will receive special attention in publications like The Collection a Las Vegas Buyers Guide, Review Journal, Wall Street Journal, NY Times, Robb Report Exceptional Properties and the Prestige Highest average sales price locally and nationwide International magazine.
ALWAYS KNOW WHO’S LOOKING AT YOUR PROPERTY
Communication And Information At Your Fingertips
The SASM Listing Presentation Reports and Market Watch Reports demonstrate precisely the type of Web activity your property has experienced on BerkshireHathawayhs.com and all the other websites in our network, such as: • How many registered buyers requested to be notified the minute a property like yours becomes available through the Multiple Listing Service (MLS) • How many registered buyers are monitoring other listings in your general area • How many times yesterday, last week, and last month your property was presented on search results to prospective buyers
•
Daily or Weekly Emails: You will receive daily or weekly activity emails detailing activity in the neighborhood with new and existing competing listings, including new photos and price or status changes. The email includes information itemizing online buyers’ interest level and search behavior specific to your listing. This includes how many times your property was: - Included in search results - Viewed in the one property-per-page view - Saved in a prospective buyer’s online portfolio
PROFESSIONAL BROCHURES, POSTCARDS AND EMAIL MARKETING
It is important to use eye-catching, professionally designed and printed property flyers, direct mail postcards and emails. These are often the first contact a buyer has with your property and can be one of our most effective tools in communicating the distinctive qualities of your property. It is important that these materials leave buyers with the best impression possible of your property.
Upgraded Summerlin Beauty HIGHLY MAINTAINED BY ORIGINAL OWNER. LUSH MATURE LANDSCAPING. OPEN AND AIRY WITH VAULTED CEILINGS. DESIGNER COLORS. UPDATED KIT HAS ISLAND, STAINLESS APP., BI DBL OVENS, CUSTOM BACKSPLASH AND 42" CABS. SHUTTERS AND FANS THROUGHOUT. 3 BEDS ALL WITH BATHS PLUS LOFT. COV PATIO WITH COOK CENTER & BRICK FLOOR. AC, DISPOSAL, WATER HEATER ALL REPLACED IN THE LAST FEW YEARS.
For the most recent price, terms and immediate service call the Mitch Fulfer Team
MARKETING PROPOSAL
PRE MARKETING Professional Photography & Staging Custom Property Brochures Just Listed Postcards mailed to target Market Areas and Sphere of Influence Private Broker Preview
GLOBAL MARKETING ONLINE Also Featured on the Following Internet Sites:
n n n ELECTRONIC MAIL n Single Property Website n Email blast full color just listed announcements n SOCIAL MEDIA n Showcased on Social Media sites. n Weekly promotion on Facebook n Mobile App - Delivers highly detailed property information n to prospective buyers n n PRINT & ONLINE n The Collection Magazine Real Estate Millions n Wall Street Journal n International Exposure - Listing Syndication to over 100 global websites - n Your property will appear across a network of 70 publishers, including real n estate websites in the U.K., China, and Russia n Enhanced property on Top Real Estate websites: n Zillow.com n Trulia.com n Your property listing will skyrocket to the top of the list when searching online. n Buyers input your address, agents name, or key taglines from your n exclusive property website. n n PERSONAL OUTREACH n Private Broker Preview
Networking with Nextwork – Internal Sphere of Influence
COMMUNICATIONS Sellers Advantage & Market Watch Reports - Weekly activity reports on who is looking at your property
Yahoo.com - Classified Section Zillow.com HotPads.com Realtor.com AOL.com - Real Estate Section HouseandHome.msn.com Compuserve.com DigitalCity.com Excite.com Homes.WSJ.com NBC4.tv Netscape.com sucasa.net ibsys.com Monstermoving.com iwon.com HomeSeekers.com RealEstateEspanol.com LATimes.com ListingLink.com ClassifiedVentures.com HomeScape.com Homes.com Trulia.com ReviewJournal.com DistinctiveHomes.com and over 1000 more!
PHOTOGRAPHY AND VIDEO THAT IGNITES THE IMAGINATION
Our Company understands what motivates buyers. We work as a team with you to better understand the special attributes of your property that will most appeal to buyers in particular lifestyle demographics. A stunning visual presentation is a key element of persuasive online and print marketing no matter what price range your property falls into. A professional presentation is key.
CAPTURE THE
LIFESTYLE
WE HAVE THE VALLEY COVERED.
ST. ROSE OFFICE
SOUTHWEST OFFICE
SAHARA OFFICE
3185 St. Rose Pkwy #100 Henderson, NV 89052 702.458.8888
8337 W. Sunset Rd. #150 Las Vegas, NV 89113 702.734.5555
7475 W. Sahara Ave. #100 Las Vegas, NV 89117 702.362.1111
SUN CITY OFFICE
SUMMERLIN OFFICE
PEBBLE OFFICE
9406 Del Webb Blvd. Las Vegas, NV 89134 702.256.3333
10777 W. Twain Ave. #333 Las Vegas, NV 89135 702.312.7070
2140 E. Pebble Rd. #160 Las Vegas,NV 89123 702.796.7777