Scalisi ppt 2017

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BOBBY SCALISI Realtor ® Cell:

714.420.4925

E-mail: Bobby@BobbyScalisiProperties.com Cal BRE #01952795

Nothing says success like an address!


BACKED BY LEGENDARY STRENGTH Berkshire Hathaway HomeServices Arizona, California and Nevada Properties

2014, 2013, 2012, Report

Our Company made the Inc. 5000 list of the fastest-growing privately owned companies in America.

Our Company is honored to have more top teams/agents than any other real estate company in the nation.

Our Company is the fastest growing real estate company in NV and AZ and the 3rd fastest growing company in the nation.

Our Company sold more listings at a higher value than any other real estate company in the Valley.

$29 BILLION

290,000

Gross Income as of 2016

Total Transactions as of 2016

24

+

2,400 Agents & Counting

Offices in 3 States

Our Company ranked #4 in the Berkshire Hathaway HomeServices Nationwide Network.

World Wide Berkshire Hathaway HomeServices International network of firms

Consistently rated as one of the most productive companies in the nation

Highest average sales price locally and nationwide


L O C A L , N AT I O N A L A N D I N T E R N AT I O N A L Real Estate Without Boundaries

n OVER

42,000 SALES EXECUTIVES

n OVER

1,200 OFFICES IN 47 STATES

n $67

BILLION IN SALES VOLUME

n 199,356 n $3.5

CLOSED UNITS

BILLION IN MORTGAGE VOLUME


EXPOSURE CREATES DEMAND. DEMAND DRIVES VALUE.


BOBBYSCALISIPROPERTIES.COM


POSTCARDS - DIRECT MAILING


P R O P E R T Y F LY E R S Welcome Home...

2338 Teton Cir Placentia, CA 92870

Located in the Woodfield Community near Tri City Park. Immaculate two story boasts 1325 sq. ft. of living space. Two master suites upstairs each with own private bath and walk in closet. This light and airy condo features a remodeled kitchen with granite counters, stainless steel appliances and newer cabinets. Open living room with

fireplace, crown molding, ceiling fans throughout, newer windows, lots of storage space, and private patio with

direct access to garage. The entire condo has also been re-piped. Community includes pool, spa, clubhouse, basket ball court and tennis court. Located in the prestigious Placentia Yorba Linda School district. For more information on this property, contact me today!

Welcome Villa Del Rio Home...

59162338 San Remo Way, Teton Cir Yorba Linda CA CA 92887 Placentia, 92870

Welcome to the neighborhood of Villa Del Rio at Bryant Ranch. This light and airy single story villa offering just under 1,400 SqFt of living space with thee bedrooms and two full bathrooms is tucked away on a private Cul-DeSac. Walking past the wrought iron gate to the double door entry you will notice the lush court yard complete with Two master suites upstairs each with own private bath and walk in closet. This light and airy condo features a a tranquil fountain. The inviting living room offers an abundance of luxurious features such as vaulted ceilings, remodeled kitchen with granite counters, stainless steel appliances andthe newer cabinets. Open living with fireplace and an ambient lit art niche. Off of the living room and through archway sits the dining arearoom and refireplace, crown molding, ceiling throughout, windows, lots ofsteel storage space,The andmaster privatebedroom patio with modeled kitchen appointed withfans newer dark wood newer cabinetry and stainless appliances. is asaccess relaxing it is spacious and even offers accessre-piped. to the back patio. Dualincludes sinks, newer and a direct toasgarage. The entire condo hasdirect also been Community pool,cabinetry spa, clubhouse, remodeled shower what the attached master bathroom entails. On the Yorba other side of School the home you will find the basket ball court andistennis court. Located in the prestigious Placentia Linda district. two additional bedrooms and full guest bathroom with bathtub/shower combo and dual sinks. Low monthly HOA of $25.00 and located inFor themore Yorba information Linda High School boundaries. on this property, contact me today!

Located in the Woodfield Community near Tri City Park. Immaculate two story boasts 1325 sq. ft. of living space.


A G G R E S S I V E M U LT I - M E D I A E X P O S U R E Anyone can find a buyer for your home. The challenge is to create the kind of demand for your property that attracts more buyers and gets you the best outcome. That requires a careful mix of strategies, including:

• • • •

Intensive local and national networking Aggressive print exposure Expansive online exposure Custom direct mail advertising and marketing materials Your agent will draw on these strategies to create a custom property marketing plan designed to get you optimum results.


PRINT MEDIA Local Print Advertising

Local newspapers and weekly or monthly publications are a major source of buyer leads. It is extremely important to be listed in these publications. Your home will be featured in the exclusive Berkshire Hathaway HomeServices California Properties section of the local community newspapers.


Y O U R H O M E M AY B E I N C A L I F O R N I A . Y O U R B U Y E R M A Y N O T. Our agents know what speaks to potential buyers — and how to create a custom marketing plan for your property that captures their interest. A sophisticated multimedia approach features a mix of Internet and print marketing including online home tours, elegant custom websites and impressive full-color marketing pieces.

To find your buyers, we advertise your property in many local, national and international publications. These publications have both print and digital distribution to reach the maximum number of potential buyer. When working with a Berkshire Hathaway HomeServices California Properties sales professional, your properties will receive special attention in publications like The Wall Street Journal, Robb Report, Exceptional Properties, Prestige and more.


A L W AY S K N O W W H O ’ S L O O K I N G AT Y O U R P R O P E R T Y Communication And Information At Your Fingertips

The SASM Listing Presentation Reports demonstrate precisely the type of Web activity your property has experienced on BerkshireHathawayhs.com and all the other websites in our network, such as: • How many registered buyers are monitoring other listings in your general area • How many times yesterday, last week, and last month your property was presented on search results to prospective buyers

• Daily or Weekly Emails: You will receive daily or weekly activity emails detailing activity in the neighborhood with new and existing competing listings, including new photos and price or status changes. The email includes information itemizing online buyers’ interest level and search behavior specific to your listing. This includes how many times your property was:

- Included in search results - Viewed in the one property-per-page view - Saved in a prospective buyer’s online portfolio

Market Watch


OF HOME BUYERS USE THE INTERNET WHEN SEARCHING FOR A HOME.


INCREASED EXPOSURE FOR YOUR LISTING

Berkshire Hathaway HomeServices

Syndicates to Over 1,000+ Websites


Z I L L O W. C O M

We Put The Largest Real Estate Audience In The U.S. To Work For You With Zillow’s Broker Pro

Zillow reaches more than 156 MILLION users each month. That’s a Year Over Year growth of 66% and ranks #1 in the U.S. for buyer searches!

Comprehensive marketing solution across Zillow Network – Zillow.com, Zillow Mobile, Yahoo Homes, Hotpads.com, Frontdoor.com and Google Now.

Capitalize on the country’s largest mobile real estate platform: 72% of visits come from a mobile device. On weekends, it’s nearly 80%

Source: Zillow Internal, 2016

Get more listings exposure with Zillow and Trulia

Market your listing to the largest real

Our partnership provides exclusive branding on our listings and increased visibility for our agents across Zillow and Trulia, helping build trust with home shoppers while maximizing exposure to sell listings faster and anywhere at the best price. estate audience online.

156M visitors each month1 72% of all home buyers shopping on a mobile device2 60% of visitors are planning to buy or sell a home in the next 12 months3 Google Analytics & Omniture, Q1 2016 2comScore Media Metrix, March 2016 3Zillow Group tracking survey, Q1 2016

1

Zillow Zillow Group powers the home search search for for websites websites that thatreach reachmillions millions of of visitors, visitors, giving giving your evenexposure more exposure to shoppers, home shoppers, including international listingslistings even more to home including international buyers:buyers:


TRULIA.COM

Harness The Power Of Trulia’s Broker Pro

Trulia is a major part of a successful agent’s online marketing strategy. Why? More than 24 million* unique home buyers, sellers and renters come to Trulia each month to get the inside scoop on real estate. Trulia’s intuitive, top-rated mobile apps drive 31% of Trulia’s weekend traffic from home buyers searching for properties on their mobile devices. Trulia has a unique, unduplicated audience that can’t be found anywhere else.

• 68% are not on other real estate sites • 62% are buyers who will buy a home in the next six months** • 41% are 1st time homebuyers • 42% are pre-qualified for a mortgage

*Omniture, June 2016

**ComScore Plan Metrix Key Measures


ONLINE HOME SEARCH BHHSCAPROPERTY.COM & MOBILE APP BHHSCAproperty.com is a sophisticated real estate destination that offers maximum exposure for listings and delivers highly detailed property information to prospective buyers. Berkshire Hathaway Home Services mobile app allows you to view property information in real time, and at your convenience- anytime and anywhere.


ON THE ROAD WITH CALIFORNIA PROPERTIES MOBILE Text Information Available 24/7

Buyers can get full details on your home with the tap of a button on their phone. They can save your home as a favorite, or make an appointment! Available in the iTunes and Google Play stores, buyers can continue their mobile searches and even share your property information with a friend. QR Codes allow a quick way for Buyers with smart photos to access information about your property. Berkshire Hathaway HomeServices California Properties QR code platform is another way to allow buyers with smartphones to have 24/7 access to information and photos of your property. This code can be placed on all marketing materials for your home.


C R E AT I N G B U Z Z A R O U N D Y O U R H O M E We Put Social Media To Work For You

Social media has changed the way real estate is sold today. Your broker will use exceptional networking skills to get the word out and create a buzz around your property. While websites and advertising are undeniably essential in marketing luxury real estate, today a broker must demonstrate exceptional networking skills using broker-to-broker marketing, which includes a strong social media component.


THE PERFECT I N T E R N AT I O N A L PA R T N E R

We Know Where Buyers Spend Their Time On And Offline

The Wall Street Journal is an internationally trusted publication delivering crucial world news, insightful editorial and business analysis. Winner of 35 Pulitzer Prize Awards it is considered the pinnacle of journalism. The Wall Street Journals digital and print publications reaches across geographic and language barriers to bring your property to powerful, influential and targeted affluent audience through out the world. Our luxury listings have access to the pages of Mansion, the dedicated luxury real estate section of the Wall Street Journal and all luxury listings are placed on Mansion Global. Dedicated to luxury real estate, the Mansion and MansionGlobal.com cover the international real estate market with authoritative and intriguing journalism, educating prospective buyers and whetting their appetite for exclusive estates.

WSJ.com

l

Europe.WSJ.com

l

Asia.WSJ.com

l MansionGlobal.com


THE WORLD IS YOUR AUDIENCE We Sell Your Home To The World

Berkshire Hathaway HomeServices has an aggressive strategy for attracting international home buyers to our listings. By distributing your listing information, along with photographs, to a wide array of premier consumer websites around the world, we make sure that we maximize every opportunity to attract qualified buyers. Our listings appear across a network of over 70 publishers, including the leading real estate websites in the U.K., China, and Russia. DID YOU KNOW? • The total international market is estimated at $102.6 billion • International home sales in the U.S. reached their highest level in recent years • Foreign buyers purchased 214,885 residential properties, an approximately three percent increase from 208,947 in the previous 12-month period

Source: The National Association of REALTORS ® 2016 Profile of International Home Buying Activity


JUWAI.COM

#1 Chinese International Property Portal

61%

DID YOU KNOW?

China has more internet users than any other country. High-net-worth Chinese say internet is their preferred source of information.

have an iphone

91

%

are online every day

73% have an ipad

90 million Chinese search for property each month.

Sources: Hurun Report "The Chinese Millionaire Wealth Report 2012"; Hurun Report "The Chinese Millionaire Wealth Report 2013" ; Hurun Report "The Chinese Luxury Traveller 2014"

Juwai.com


P H O T O G R A P H Y A N D V I D E O T H AT I G N I T E S T H E I M A G I N AT I O N Our Company understands what motivates buyers. We work as a team with you to better understand the special attributes of your property that will most appeal to buyers in particular lifestyle demographics. A stunning visual presentation is a key element of persuasive online and print marketing no matter what price range your property falls into. A professional presentation is key.



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