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3 minute read
MARKETING THE PROPERTY
You aren’t just “listing” a property for sale. No, no, no. You are MARKETING the property, trying to find that perfect match. Your property is competing against others in the marketplace, trying to earn that final rose like on The Bachelor. Lucky for you, we have a lot of ways for you to set up this match made in heaven. The next few pages will enlighten you on just how robust our toolbox truly is.
Just Listed Postcards
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We will mail 50 just listed postcards to homes surrounding your listing at our expense to help you with your marketing efforts. You have the option to use the auto-generated postcard or make any changes you’d like to the content on the postcard! Another bonus, our partnership with Expresscopy allows you to customize a mailing list to who this postcard goes to!
Property Flyers
There’s nothing better than automation, especially when it makes you look good! With ACE, your Automated Creative Expert, you receive a Just Listed Flyer and a flyer for every stage in the life of the listing – Open House, Price Reduction and Sold! You can use the Just Listed flyer in the flyer box on the sign or within the home for guests to take during showings and open houses.
You can also go onto Marketing REsource to choose from one of the many designs to create your own property flyers. The possibilities are truly endless!
Property Social Posts
Marketing your property on social media is crucial for getting more eyes on the listing! ACE automatically generates a social media graphic for you to share on your social media pages. Plus, you’ll receive a Facebook Ad for you to use if you would like to set up an ad campaign. {Facebook limits the amount of words on a paid ad, so that’s how the ad differs from the social media graphic.}
Single Property Website
Aside from the property website on your personal Florida Properties Group website, ACE creates a custom single property website for your listing. You can view analytics and share this easily through any of your marketing efforts. Bonus: this website automatically updates if you have any changes in price, description, or images.
PROPERTY E-POSTCARD
Send out an e-postcard to your database with the autogenerated email ACE creates for you! This email generates an image of the property and links to the property website so you can track who has clicked through and is interested!
PROPERTY VIDEOS/VIRTUAL TOUR
ACE also provides you with TWO, yes two, videos to market your listing. One is branded to share on social media and include in other digital marketing efforts. The other is unbranded so you can use it in your MLS listing!
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Full Listing Promotion
This indispensable new dashboard helps you easily promote your listings and review the accuracy of your marketing. Log in to mycabcorner.com and select the ‘Sellers and Listings’ tile on the main dashboard. The Active Listing Tools and Technology dashboard includes:
• Custom Property Flyers
• Single Property Websites
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• Just Listed Postcard
Creation
• Shareable posts for all social media, including
Expresscopy
Facebook, Instagram and Twitter
• Digital e-Flyers to email for quick and professional digital blasting to your contacts
• Links to the listing on your agent website for your review
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• Links to your listing on bhhsfloridaproperties. com for your review
• Links to your Photo Slideshow Tours and any
Video Tours uploaded to the MLS
• Seller Reports
• Property Detail Reports showing all property activity your new listing
Expresscopy is the company we use to print your 50 complimentary Just Listed postcards. The fun doesn’t have to stop there, though! You can use Expresscopy to send out any of the postcards ACE automatically creates for you or even your own custom design! Something we love about Expresscopy is the ability to request custom marketing audiences so you can target specific zip codes or neighborhoods.