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Ozonko & Ozončica How Croatia created two green superheroes, used the messaging platform Viber to promote them – and encouraged pupils to think about the ozone layer.
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ithin a few weeks, Ozonko and Ozončica have tance of the ozone layer for become superheroes in Croatia. Created by the life on Earth and of eliminatMinistry of Environment and Energy, both caring ozone-depleting substances. Experts predict that toon characters were promoted via Viber, one the natural balance between ozone formation and deof the world’s leading messagstruction will be fully restored ing platforms, to campaign for by the year 2050. the protection of the ozone layOzonko and Ozončica’s miser. The campaign was launched sion? To teach the importance on 16 September 2019, when the of the ozone layer in a smart, United Nations celebrated Infun and educational way. The ternational Day for the Preser Ministry of Environment and vation of the Ozone Layer. »As Energy has there f ore launwe rightly focus our energies ched 18 free exclusive stickers on tackling climate change, we featuring the superheroes via must be careful not to neglect Viber. Within just 3 months, the ozone layer and stay alert to more than 35,000 users have the threat posed by the illegal downloaded the stickers, use of ozone-depleting gases,« which have been used over explained un Secretary-Gen115,000 times. Tomislav Ćorić, eral António Guterres. Croatia, Minister of Environment and together with other signatoEnergy, proudly announced – António Guterres, ries of the Montreal Protocol, »that we are the first governUN Secretary-General is actively involved in raising ment department in Croapublic awareness of the importia to team up with Viber.« To
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» As we rightly focus our energies on tackling climate change, we must be careful not to neglect the ozone layer and stay alert to the threat posed by the illegal use of ozonedepleting gases.«
