KUMA_Call

CULTURE MANAGEMENT IN CHINA Advanced training and study program 2010

Time: Locations: Organizers:

March 1st, 2010 – Dec 31st, 2010 Beijing, China + Berlin, Germany Goethe-Institut China Freie Universität Berlin: Institute for Arts and Media Management (IKM) Stiftung Mercator

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Content 1.Project Description........................................................................................................................3 2.Target Group.................................................................................................................................3 3.Organizers......................................................................................................................................3 4.Project Leader...............................................................................................................................4 5.Guest Professor..............................................................................................................................4 6.Schedule.........................................................................................................................................5 7.Additional Information.................................................................................................................6 8.Cost.................................................................................................................................................6 9.Application.....................................................................................................................................7 10. Contact........................................................................................................................................8

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1. Project Description

Goethe-Institut China, Institute for Arts and Media Management of Freie Universität Berlin, and Stiftung Mercator jointly organized and presented the advanced training and study program "Culture Management in China” in 2009, which aimed to further qualify young and upcoming managers for Chinese museums, theatres and dance institutions.

After the great success of this training program in 2009, this project will continue with its second edition in 2010, with a wider range of fields involving cultural centres ("multiplex"), performing arts institutions, festivals, music and cultural agencies, and museums. The aim is to provide the participants with universally applicable management tools for cultural organizations as well as to enhance their understanding and capability for international exchange or coproduction projects.

2. Target Group

15 to 20 managers (not older than 40 years old), with at least 2 years of working experience in the management of cultural centres ("multiplex"), performing arts institutions, festivals, music and cultural agencies, and museums in China.

3. Organizers

Goethe-Institut China

The Goethe-Institut is the Federal Republic of Germany’s cultural institution, operating worldwide.

Goethe-Institut Peking was established in 1988 as the first foreign cultural centre in the PRC. Since then, it has devoted itself to the dissemination and use of the German language in China, and has also been energetically and extensively engaged – together with its Chinese partners - in expanding SinoGerman cultural exchange and cooperation, spanning various cultural domains including music, dance, film, art, architecture, library science, and more.

Freie Universität Berlin: Institute for Arts and Media Management (IKM)

The Freie Universität Berlin, founded in 1948, is a leading German research institution and was chosen as one of nine “elite” universities within the federal and state Excellence Initiative. The Institute for Arts and Media Management (IKM) was founded by Professor Siebenhaar in 1991, and merged with Freie Universität Berlin in 2004, where it is now part of the Department of Philosophy and Arts. IKM has always devoted itself to a mix of theoretical education and practical experience of culture and media management. Through a complete educational system, IKM integrates media theories, legal concepts, culture communication, economics, and science, within the practice of project management and cultural institutional management. IKM carries out its research activities on its own research facilities. The Berlin Media Professional School (BMPS) focuses on media, the Zentrum für Audience

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Development (ZAD) focuses on culture management.

Stiftung Mercator

Stiftung Mercator is one of Germany’s largest foundations. It initiates and funds projects that promote better educational opportunities in schools and universities. In the spirit of Gerhard Mercator, it supports initiatives that embody the idea of open- mindedness and tolerance through intercultural encounters, encouraging the sharing of knowledge and culture. The foundation provides a platform for new ideas to enable people- regardless of their national, cultural or social background- to develop their personality, become involved in society and make the most of the opportunities available to them. In this way it wants to let ideas take flight. Stiftung Mercator takes an entrepreneurial, international and professional approach to its work.

4. Project Leader

Dr. Uwe Nitschke

He studied Romance (French and Italian) Literature, History and Philosophy in Cologne, Perugia and Hamburg, received a PhD in 1969 and joined the Goethe-Institut in the same year. In 1972, he became the Head of the Language Department of the Goethe-Institut Bordeaux, and since 1974 was in charge of the Language and Educational Cooperation Department at the Goethe-Institut Casablanca. In 1979 he founded the Goethe-Institut in Singapore and acted as its first Director till 1985. His further appointments at the Goethe-Institut include: Head of the Film Department of Goethe-Institut Munich (1985), Director of Goethe-Institut Hong Kong (1990), Head of the Department for Information and Libraries of Goethe-Institut Munich (1997), Regional Director EastAsia of Goethe-Institut Tokyo (2000), Director of Goethe-Institut Peking (2008).

5. Guest Professor

Dr. Klaus Siebenhaar

Born in 1952 in Siegen (Nordrhein-Westfalen). He studied German Studies, Drama and Art History in Freie Universität Berlin, and received a Ph.D in 1979. From 1988 he was the director of the Institute for Communication & Applied Culture Science of FU-Berlin, and since 1994 he is the director of Institute for Arts and Media Management of FU-Berlin. Meantime from 1990 to 2001, Prof. Siebenhaar was a member of the artistic directorship of Deutsches Theater in Berlin. Since 2001, he is in charge of the Development & Marketing Department of Jüdisches Museum Berlin. Prof. Siebenhaar has numerous publications on culture management and on the cultural life in Berlin to his credit.

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6. Schedule

Application Time: March 1st – April 30th 2010 Location: Beijing - Application Deadline: 30th April 2010 Participant Selection Time: 22nd – 25th May 2010 Location: Beijing - The participants will be selected by a mixed Chinese / German jury (members TBA).

- The decision of the jury will be final.

Intensive German language course Time: 30th August – 4th September 2010, 8 x 45 mins each day Location: Beijing Theory course Time: 6th September – 15th September 2010, 8 x 45 mins each day Location: Beijing Travel to Berlin Time: 16th September 2010 Familiarization/City-tour Time: 17th - 18th September 2010 Location: Berlin Specialized discussion sessions / institutional visits / Short internships in Berlin Time: 20th September – 15th October 2010 Location: Berlin - Special Courses with precise case studies - Excursions/field trips to main focus areas with visits, discussions, smaller practical projects - Internship in main focus area with interim report/checkup after one week - Distribution of the term paper topics (case studies pertaining to each participant’s own focus area/institution) Farewell reception Time: 15th October 2010 Location: Berlin

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Travel to Beijing Time: 16th October 2010 Visiting Other Cities (Optional, at participants’ own expenses) Time: 16th – 31st October 2010 Location: Germany - Extension of stay, excursions to theatres, museums, etc. in other cities, for example in Dresden or Hamburg Follow-up / Progress discussions Time: 14th December 2010 Location: Beijing - Group discussion (Follow-up on Field reports Berlin) - Evaluation of curriculum Presentation and evaluation of participant’s case studies Time: 15th – 16th December 2010 Location: Beijing - Presentation and evaluation of participant’s case studies, assessment of each participant’s development potential Certificate Ceremony Time: 17th December 2010 Location: German Embassy Beijing (TBC.) 7. Additional Information

Certificate • Certificate from Goethe-Institut / IKM, Freie Universität Berlin / Stiftung Mercator Communications • Installation of an own internet platform with e-learning elements Course language • English 8. Cost

1) Goethe-Institut China will cover the following cost:

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Intensive German language course in Beijing

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Theory course in Beijing

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Study evaluation and graduation ceremony in Beijing

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Accommodation in Berlin (single room for each person)

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Per diem during the stay in Berlin (lump sum: 700 Euro)

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Local transportation in Berlin (monthly ticket for public transportation)

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Study course at IKM and internship in relative institutions in Berlin

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Health insurance during the stay in Germany

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Visa fee

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Roundtrip flight: Beijing – Berlin – Beijing (economy class)

2) The participants will cover the following cost:

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All expenses for transport to and from the Goethe-Institut China (as well as for accommodation, if needed) when attending the selection interview (if selected) and the two program sessions in Beijing.

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Each selected participant shall pay a lump sum of RMB12,000 to the Goethe-Institut China, for administrative overheads as well for teaching materials etc.

Payment shall be received no later than June 30th 2010.

3) Scholarships:

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A limited number of full scholarships will be available for outstanding participants at the certificate ceremony.

9. Application

Requirements for applicants:

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At least 2 years of working experience in the management of cultural centres ("multiplex"), performing arts institutions, festivals, music and cultural agencies, and museums in China

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Good oral and written English, knowledge of German will be an advantage

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Not older than 40 years old

Application (in English):

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CV (and a profile picture)

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Certificate of highest education

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Motivation letter (reason for the application, introduction of his/her current work, personal plan after this training program)

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Recommendation letter (with reference to his/her specific qualities and capacities)

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Confirmation letter by the employer proving that the applicant will be re-employed after this training program

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Contact information

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Application form

Applicants shall download the application form from Goethe-Institut China’s Official Website www.goethe.de/china, and email the filled out application form together with all required documents as an attachment file to KUMA@peking.goethe.org latest by 30th April 2010.

Shortlisted applicants will be asked to bring the originals of their documents to the interviews.

10. Contact

Ms. Mumu WANG Culture Program Department Goethe-Institut China Cyber Tower, Building B, 17/F 2, Zhong Guan Cun South Ave. Haidian District, Beijing 100086 中国北京海淀区中关村南大街2号 数码大厦B座17层歌德学院, 100086 T.: +86-10-82512909 F.: +86-10-82512903

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E.: kuma@peking.goethe.org W.: www.goethe.de/china

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