YEAR IN REVIEW 2015-16
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ALPINE CANADA ALPIN 2015 / 2016
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TABLE OF CONTENTS 4 5 6 14 18 22 26 35 36 40 42
MESSAGE FROM THE CHAIRMAN OF THE BOARD OF DIRECTORS MESSAGE FROM THE PRESIDENT & CHIEF EXECUTIVE OFFICER THE ATHLETES: CANADIAN SKI TEAMS 6 ALPINE 8 SKI CROSS 9 PARA ALPINE THE ROAD TO 2018 - FORWARD MOVERS - YOUNG CANADIAN SQUADS SHOWING PROMISE ACA STRATEGIC PLAN 2015-2018 DOMESTIC PROGRAMS AND COACHING MARKETING INITIATIVES 26 MEDIA COVERAGE 28 EVENTS 30 2016 CANADIAN SKI RACING AWARDS 34 DOMESTIC CONTEST SERIES ACA MERCHANDISE & E-COMMERCE FUNDRAISING: PODIUM CLUB / YOUNG GUNS FINANCIAL OVERVIEW OUR PARTNERS
Year in Review Photo Credits: Alpine Canada Alpin, Pentaphoto, Malcolm Carmichael, Roger Witney, Coast Photography
message from the chairman o f t h e b o a r d o f d i r e cto r s
WELCOME TO ALPINE CANADA
I had the great honour of being named Chair of Alpine Canada Alpin in September of 2015 – a short 9 months ago. What a wonderful 9 months it has been. Our athletes have had many outstanding results, we have a first rate staff at ACA who are moving us in the right direction and our future looks very bright.
d i r e cto r s
Back Row: François-Charles Sirois, Montreal, QC, Richard Prokopanko, Vancouver, BC, Christopher Robinson, Halifax, NS, Ed Wilton, Bedford, NS, Emily Brydon, San Francisco, CA, Front Row: Jill Irving, Moncton, NB, Sandra Fiell, Calgary, AB, Mark Rubinstein, Calgary, AB, Chris Slubicki, Calgary, AB, Martha Hall Findlay, Toronto, ON, Missing From Photo: Chris Clark,Toronto, ON, Stephen MacCulloch, Montreal, QC, Joe Shlesinger, Toronto, ON
Congratulations to ACA athletes from all three of our disciplines – para-alpine, ski cross and alpine – who were giving it everything they have, resulting in 44 podium results this past season. I would also like to congratulate and recognize Larisa Yurkiw (Team Larisa) for her outstanding results during her break out season this year. Larisa is a product of the Canadian ski racing system, hailing from the Georgian Peaks Ski Club, and represents Canada on the international stage. All of these athletes make us proud Canadians. As Chair of ACA, I would like to extend a heartfelt thank you from our Board of Directors to the coaches and staff who work 12 months of the year to put Canada on top in Nor-Am, Europa Cup and World Cup competition. Your dedication is a reflection of your passion for the sport and your efforts are greatly appreciated. I also wish to acknowledge my colleagues on the Board; a collection of highly skilled and dedicated individuals who represent our country from coast-to-coast. All ACA directors are volunteers. Their role requires a considerable commitment of time and resources, and for that I wish to thank them. Over the past few years, ACA has worked hard to strengthen its financial and governance model. No long-term organization can survive without these basic building blocks in place. Under the leadership of Mark Rubinstein and his staff, ACA has made tremendous progress on both fronts. This is reflected in many areas, specifically through increased sponsorship, innovative marketing and rising team spirit across the country. Having this solid foundation allows us not only to support our current athletes but to also support our critically important developing athletes – the next generation. This is a work in progress. We still have work to do but we have come a very long way. ACA is a proud and storied organization made up of three distinct disciplines. With this diversity, we represent a broad cross-section of ski enthusiasts and appeal to a broader audience. At the end of the day, we are very much one team. We represent a single team, a single sport , a single organization - we represent a single country. We are Alpine Canada Alpin. I am very proud of who we are. We all should be. I very much look forward to the seasons ahead.
Best regards, Chris Slubicki, Chair of the Board of Directors
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ALPINE CANADA ALPIN 2015-16
message from the president & chief executive officer
2015-16 YEAR IN REVIEW
The magnificent performances of our alpine, para-alpine and ski cross athletes yielded astounding podium results. Our ski cross team claimed the coveted Nations Cup title and again we’re the number one team in the world claiming 18 World Cup medals and four X Games podiums along the way! The alpine team collected three medals and 24 top 10 finishes on the World Cup to go along with world junior and NorAm titles. The para-alpine team landed on the IPC World Cup podium a staggering 22 times! Pride in our athletes’ dedication and tenacity is eclipsed only by our gratitude for their unwavering commitment to be the best in the world. I would like to personally thank the following organizations and individuals for the role that they have played this past year; you are true partners in our success: To our world-class coaches, trainers and staff for working with the athletes to power their success. To our provincial and territory sport associations, who develop the most talented racers in Canada at the youngest ages. Your tireless dedication keeps Canada at the forefront of international competition. To the Canadian Olympic Committee, who have fostered awareness and growth of our organization, athletes and staff through their National Sport Federation Enhancement programming. To our resort partners, who facilitate training and races, including WorldCup, NorAm, national championships and other important events. We recognizethe critical contribution you make to our sport and to our athletes’ success. To our corporate partners and donors, as well as to our government partners and Own The Podium, who are recognized in the pages that follow. Our triumphs on the world stage would be impossible without reliable and sustained funding for world-class programming. We are immensely grateful for your ongoing support and spirit of partnership. Last, but not least, thank you to every ski racing fan who believes in the power of our sport and the potential of our athletes. Your confidence and support never let us down. Thank you for believing in our Canadian Ski Teams.
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Pride in our athletes’ dedication and tenacity is eclipsed only by our gratitude for their unwavering commitment to be the best in the world.
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Dear Friends, now that the 2015-2016 World Cup season is concluded, the pictures and words that follow in this “year in review” tell a remarkable story.
Warm Regards, Mark Rubinstein, President & Chief Executive Officer
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season highlights
CANADIAN SKI TEAMS
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ALPINE SKI TEAM
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1. CANDACE CRAWFORD, Toronto, ON 2016 Canadian Champion, alpine combined 1st: super G, Whiteface Mountain (NorAm) 6x podium finish at NorAm Cup races (3rd overall)
2. MARIE-MICHÈLE GAGNON, Lac-Etchemin, QB 2016 Canadian Champion, super G, slalom and giant slalom 1st: alpine combined, Soldeu 3rd: slalom, Crans Montana 4th: World Cup overall, alpine combined
3. VALÉRIE GRENIER, Mont-Tremblant, QC 2016 Canadian Champion, downhill 1st: downhill, World Junior Championships, Sochi 2nd: super G, World Junior Championships, Sochi 10x NorAm podiums (2nd overall downhill)
4. ERIN MIELZYNSKI, Collingwood, ON 2x World Cup top 10 finishes 1st: NorAm slalom, Jackson Hole 17th: World Cup overall, slalom
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ALPINE CANADA ALPIN 2015-16
5. MARIE-PIER PRÉFONTAINE, Saint-Sauveur, QC
7. MIKAELA TOMMY, Wakefield, QC
4th: giant slalom, Canadian Championships 4th: super G, Canadian Championships 3x World Cup top 15 finishes
2nd: giant slalom, NorAm – Copper Mountain 5th: slalom, NorAm – Jackson 6th: slalom, NorAm - Jackson
6. LAURENCE ST. GERMAIN, St. Ferréol-les-Neiges, QC
8. LARISA YURKIW, Owen Sound, ON
3rd: slalom, national championships 1st: slalom, NorAm, Vail Resort 3x NorAm podiums
Athlete of the Year, 2016 Canadian Ski Racing Awards 7x top 10 World Cup finishes 3x World Cup podiums (3rd overall downhill)
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9. PHILIP BROWN, Toronto, ON
15. TREVOR PHILP, Calgary, AB
19. BENJAMIN THOMSEN, Invermere, BC
5x top five NorAm finishes 1st: Slalom, National Championships 2nd: Super-G, National Championships
Athlete of the Year, 2016 Canadian Ski Racing Awards 2016 Canadian Champion, giant slalom, alpine combined 2nd: slalom, Canadian Championships 1st: slalom, Aspen (NorAM) 3x World Cup top-20 results
8th: downhill, Santa Caterina 12th: downhill, Garmisch Partenkirchen 28th: World Cup ranking, downhill
10. DUSTIN COOK, Lac-Sainte-Marie, QC Injury status for 2015-16 season
11. ERIK GUAY, Mont-Tremblant, QC 3rd: downhill, World Cup Finals, St. Moritz 4x top ten finishes in downhill 2x top ten finishes in super G
12. JAN HUDEC, Calgary, AB Injury status for 2015-16 season
13. MORGAN MEGARRY, Collingwood, ON 3x NorAm podiums 5th: overall NorAm Cup giant slolom standings
14. MANUEL OSBORNE-PARADIS, Vancouver, BC 1st: super-G, Canadian Championships 4th: downhill, Kvitfjell 3x top 15 World Cup finishes
16. MORGAN PRIDY, Whistler, BC
20. TYLER WERRY, Calgary, AB 2nd: Giant slalom, Canadian Championships 3rd: Super G, Canadian Championships 4x NorAm podiums (2nd overall)
1st: downhill, Canadian Championships 1st: downhill, NorAm – Aspen Mountain 2nd: super G, NorAm – Whiteface Mountain
17. FORD SWETTE, North Vancouver, BC 9th: NorAm GS – Aspen Mountain 11th: NorAm GS – Whiteface Mount
18. BRODERICK THOMPSON, Whistler, BC 2x – World Cup top-30 results 2nd: downhill, Canadian Championships 4th: Alpine Combined, Canadian Championships
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SKI CROSS TEAM 1. KELSEY SERWA, Kelowna, BC 2nd: Canadian Ski Cross Championships 2x World Cup podiums this season 1st: X-Games Skier X
2. MARIELLE THOMPSON, Whistler, BC Athlete of the Year, 2016 Canadian Ski Racing Awards 1st: Canadian Ski Cross Championships 2nd: X-Games Skier X 6x World Cup podiums this season (4x 1st place)
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3. CHRIS DEL BOSCO, Vail, Colorado / Montreal, QC Athlete of the Year, 2016 Canadian Ski Racing Awards 1st: Canadian Ski Cross Championships 5x World Cup podiums this season (two wins) 2nd: Overall in Ski Cross World Cup Rankings
4. DAVE DUNCAN, London, ON Injury status for 2015-16 season
5. LOUIS-PIERRE HÉLIE, Berthierville, QC
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7. BRADY LEMAN, Calgary, AB
1st: Tabor Mountain – NorAm 4x top 10 NorAm finishes
5x World Cup podiums this season 1st: X-Games Skier X 3rd: Overall in Ski Cross World Cup Rankings
Photo: Brady Leman leading the pack at Val Thorens, France.
18th: Overall in Ski Cross World Cup Rankings 4x top 10 World Cup finishes
6. MATHIEU LEDUC, Comox, BC
ALPINE CANADA ALPIN 2015-16
Photo: Braydon Luscombe
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PARA ALPINE TEAM 1. KIMBERLY JOINES, Rossland, BC
6. KURT OATWAY, Calgary, AB
7. KIRK SCHORNSTEIN, Spruce Grove, AB
(sitting category) Injury status for 2015-16 season
(sitting category) Crystal Globe Winner, downhill 5x World Cup podiums this season (4x 1st place)
(standing category) 4x Top 15 IPC World Cup Rankings
2. ERIN LATIMER, Toronto, ON (standing category) 3x Top 10 IPC World Cup Rankings
3. ALANNA RAMSAY, Calgary, AB (standing category) Athlete of the Year, 2016 Canadian Ski Racing Awards 1st: slalom, Canadian Championships 7x World Cup podiums this season in slalom, giant slalom and super G
4. BRAYDON LUSCOMBE, Duncan, BC
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(standing category) 1st: slalom, Canadian Championships 3rd: super G, Tinges (first career World Cup podium)
5. MAC AND BILLY JOE MARCOUX, Sault-Ste Marie, ON (visually impaired category) Athlete of the Year, 2016 Canadian Ski Racing Awards 1st: slalom, Canadian Championships Crystal Globe Winner, downhill Crystal Globe Winner, super G
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Photo: Brodie Seger
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DEVELOPMENT SKI TEAM 1. ALI NULLMEYER, Toronto, ON
2nd: alpine combined, Canadian Championships 10th: slalom, World Junior Championships, Sochi 3x Top 10 finishes at Youth Olympic Games, Lillehammer 5x top five NorAm Cup finishes in giant slalom, slalom & alpine combine
2. RONI REMME, Collingwood, ON 1
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3rd: slalom, US National Championships 2016 NCAA Second-Team All-American
3. AMELIA SMART, Invermere, BC 2x Top 5 finishes at Canadian Championships 8th: alpine combined, Youth Olympic Games, Lillehammer 6x top ten NorAM Cup finishes
4. JACK CRAWFORD, Toronto, ON 4
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2016 Minogue Award of Excellence Recipient 13 Top 10 finishes on NorAm tour in 2015-16 (including two wins) 4x top 5 finishes at World Junior Championships, Sochi 2nd in Overall NorAm rankings
5. JEFFREY READ, Calgary, AB 6th: downhill, Canadian Championships 9th: giant slalom, Canadian Championships 3x Top 15 finishes NorAms
6. BRODIE SEGER, North Vancouver, BC 4th: downhill, Canadian Championships 3x Top 15 finishes, World Junior Championships, Sochi 4x Top 10 NorAm finishes
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ALPINECANADA ALPINE CANADA ALPIN ALPIN 2015 2015-16 2015 / 2016 / 2016
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SKI CROSS NEXTGEN
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Photo: Kevin Drury
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3. ZACH BELCZYK, Banff, AB 2x 1st: NorAm finishes 4x NorAm podiums
4. IAN DEANS, Lake Country, BC 2x 3rd: finishes at Nakiska NorAm 4x top 5 finishes
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5. KEVIN DRURY, Toronto, ON 2x Top 5 World Cup finishes (Bokwang, Korea, and Arosa, Switzerland) 1st: NorAm, Nakiska, Canada
6. NED IRELAND, Lake Country, BC 5th: Canadian Ski Cross Championships 5x NorAm podiums – 3 first-place finishes
7. TRENT MCCARTHY, Spruce Grove, AB 3 NorAm podiums 1st: NorAm, Tabor, Canada
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8. KRIS MAHLER, Markham, ON
1st: NorAm, Nakiska, Canada
12th: World Cup, Idre Fjall, Sweden 1st: NorAm, Copper Mountain, USA 1st: NorAm, Nakiska, Canada
2. MATT BRADY, Burlington, ON
9. TRISTAN TAFEL, Canmore, AB
1st: German National Championships 3rd: NorAm, Tabor, B.C.
2x NorAm podiums
1. BRITT PHELAN, Mont-Tremblant, QC
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“After stepping into the leader box for my first top 15, I’m ready for the next step ... the podium!”
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– trevor philp
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ALPINE CANADA ALPIN 2015-16 2015 / 2016
Clockwise from top left: Chris Del Bosco, Marielle Thompson and Brady Leman celebrating Canada Ski Cross’ Nation’s Cup victory; Erik Guay on the podium at the season ending downhill at St. Mortiz, Switzerland; IPC crystal globe champions Mac and Billy Joe Marcoux flank Kurt Oatway; Marie-Michèle Gagnon celebrating her alpine combined victory with the women’s staff and team; X Games champion Kelsey Serwa.
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FORWARD
Trevor Philp at Val d’Isere, France.
f e at u r e s to r y
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ALPINE CANADA ALPIN 2015-16
MOVERS
YOUNG CANADIAN SQUADS SHOWING PROMISE FOR THE FUTURE ... WHICH IS NOW. With a talented pool of veteran athletes – such as Erik Guay, Manuel Osborne-Paradis, Marie-Michèle Gagnon, Erin Mielzynski, Christopher Del Bosco, Brady Leman, Marielle Thompson and Kelsey Serwa – Alpine Canada Alpin (ACA) continues its forward-looking approach to fulfilling the standards that those big names on the team will eventually leave behind. With decades on the international circuits between them, their experience has become as valuable as their talent. And with this deep pool of iconic veterans, it’s just as important to consider the future stars. Across all three ACA teams, there’s one aspect that stands out and transcends the teams: the undeniably bright future of the next generation of World Cup stars. By Ashley Shantz
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ALPINE: KOREA BOUND On the alpine side, a crop of Young Guns have made a big impact on the world stage. Ontario’s Jack (James) Crawford and Ali Nullmeyer, as well as Quebec’s Valérie Grenier have shown raw talent, determination and work ethic which has them marked as the ‘ones-to-watch’. This season they stormed the NorAm circuit and captured titles at international levels of competition. Crawford closed out the NorAm series ranked second overall after capturing multiple podiums and top 10 finishes, demonstrating his versatility in all disciplines. At the FIS Alpine Junior World Ski Championships in Sochi, Russia, Crawford skied to a second-place finish in the super G as well as a fifth-place finish in slalom, giant slalom and alpine combined, proving he has what it takes to compete with the best athletes in the world at his age-level. Grenier has been dubbed Canada’s next speed queen, capturing second-place overall on the NorAm circuit, as well as in the downhill and slalom rankings. Grenier exploded into the mainstream consciousness claiming the FIS Alpine Junior World Ski Championships downhill title, to go along with a silver medal in the super G. On the World Cup, the 19-year-old is making progress as she gains valuable experience cracking the top 20 on home snow at the World Cup speed opener in Lake Louise in the super G race. Nullmeyer, in only her second year on the FIS circuit, captured a silver medal in the slalom race for Canada at the Youth Olympic Games in Lillehammer, Norway. On the NorAm circuit, Nullmeyer collected six top 10 results in slalom, giant slalom and alpine combined, making Nullmeyer one to watch in the years to come. With Crawford, Nullmeyer and Grenier making noise and turning heads, the future is bright for alpine racing in Canada. “We are excited about the direction ACA is taking by working with a bigger pool of developing athletes,” said Martin Rufener, Athletic Director, Canadian Alpine Ski Team. “You need a deep pool of new talent to have a chance to excel at the World Cup level. We have the green light for a long-term plan for the development team, which helps to ensure our success. We showed great success at the World Junior Championships and Youth Olympic Games this year demonstrating our athletes and Team Canada continue to be competitive with the very best in the world.”
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ALPINE CANADA ALPIN 2015-16 2015 / 2016
SKI CROSS: TOP OF THE HEAP The Canada Ski Cross team’s sheer domination on the circuit this year proved to be an unprecedented season. Landing on the podium at every race, winning 18 World Cup medals, four X Games podiums and sweetening the deal by winning the Nation’s Cup, the veterans on the team will leave behind a legacy that will require another round of next generation prodigies to hold up the success. The next generation of ski cross athletes are giving the veterans a reason to push harder than ever. With new talent on the heels of the Olympians and World Cup medalists, the Canada Ski Cross talent pool remains deep and poised for success. The Next Gen team captured titles and podiums of their own. On the Europa Cup, Brittany Phelan, Tristan Tafel and Matt Brady all landed podium finishes. Phelan, Zoe Chore, Tiana Gairns, Kris Mahler, Brady, Tristan Tafel, Ned Ireland, Zack Belczyk, Kevin Drury and Trent McCarthy all achieved podium finishes at NorAm races this season. Ireland and Mahler captured result after result to finish first and second respectively in the overall ski cross NorAm Cup. Belczyk and McCarthy finished in fourth and fifth-place giving Canada four of the top five positions in the overall ski cross NorAm standings. At the World Junior Championships in Val Thorens, France, Kris Mahler won a bronze medal while Trent McCarthy, Courtney Hoffos and Alexa Velcic all had top 10 performances. Reece Howden, a 17-year-old out of Penticton, B.C., represented Canada a the Youth Olympic Games, claiming gold in the ski cross event, while Zoe Chore finished sixth in the ladies’ ski cross. For Drury, his success this season was highlighted not only through NorAm podiums but also on the World Cup circuit where he made significant improvements throughout the season with a 10th place finish in Val Thorens, France, and on home snow at Nakiska. He followed up those results with a fourth-place finish at the 2018 Olympic test event in Bokwang, South Korea where he made the big finals for the first time in his career. “Our NextGen program had unprecedented success this year thanks to the efforts of the athletes and staff,” said Willy Raine, Athletic Director, Canada Ski Cross. “They are a group of highly motivated athletes looking for opportunities to train and compete with our World Cup team. We are looking to expand our NextGen program to include a centralized program in Calgary that would see athletes learn the skills specific to ski cross while furthering their post secondary education. This program would be supported with strength and conditioning staff, on snow training opportunities within the Calgary area and a dedicated coach overseeing the program. We are the number one team in the world and our goal at ACA is to create a world leading development program to ensure our sustainability as the best team in the world.”
PARA: HARDWARE HAUL The Para Alpine Ski Team captured 22 IPC World Cup podiums over the course of the season between four athletes. Three of those athletes haven’t even reached their 25th birthday yet.
Photo: Kurt Oatway
For 21-year-old Mac Marcoux, Alana Ramsay, 21 and Braydon Luscombe, 23, the para alpine team is chalk full of young talent with potential for even more success on the world stage. Marcoux, who has been capturing trophies and titles since he was 16-years-old, finished the season with top honours by winning the Crystal Globe in both downhill and super G disciplines. The young para alpine stars have proven their medal capturing potential and can take that success and confidence into their next few years of competition to continue dominating on the circuit. “We are very excited about our young team,” said Matt Hallat, interim Athletic Director, Canadian Para Alpine Ski Team. “They will not only be ones to watch in 2018, but also 2022 and beyond. The team will continue to mature as people and as athletes, continuing to deliver great results. It is a lot of fun to watch and be a part of their growth. We will no doubt face challenges moving forward, but with our experienced staff and a developing Canadian Para Alpine Ski Team culture, we feel great about what the future holds.”
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mapping out the future
ACA STRATEGIC PLAN 2015 2018
OUR VISION CANADA IS A WORLD LEADER IN ALPINE, PARA-ALPINE AND SKI CROSS RACING STRATEGIC PRIORITIES AT A GLANCE 1. Evolve ACA Financial & Organizational Model > Stability, sustainability and growth in revenue > Best team – aligned, engaged and accountable > Trusted advisor, valued partner > Executional excellence — done right every time 2. Coach Development > Resources and programs to grow skills and coaches’ leadership > World-class coaches in every level of the high performance pipeline (U14+) > Mentorship and career opportunities 3. High Performance Athlete Development > Achieve consistent podium performances > Building the next generations of ski racers > Enhance the development pathway for para-alpine and ski cross programs > Accelerate a pathway to the podium for identified athletes U14+ > Alpine “eco-system” is “ALL IN” to support athletic programs and events 4. Align PTSO/ACA Relationship > Mutual respect, valued partnership > Co-create domestic standards, programming and race competition calendar > Improve business practices and clarity of roles > More kids racing, better skilled athletes and coaches developed together
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ALPINE CANADA ALPIN 2015-16 2015 / 2016
STRATEGIC PRIORITIES
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EVOLVE THE ACA FINANCIAL AND ORGANIZATIONAL MODEL: FUNDING HIGH PERFORMANCE & GROWTH
What we mean: We must develop creative solutions to evolve Alpine Canada Alpin’s business model to create sustainable and stable funding. This will be priority number ONE for every member of the executive team. We will develop new initiatives to grow current revenue streams beyond today’s levels. We will find new and different secure sources of revenue. We will execute our plans with careful cost management on and off snow, both efficiently and effectively. We will do what we say we will. We will enhance our use of metrics to make short and long term decisions in the best interest of our athletic programs and ACA as a whole. Most importantly for us, will be making sure we have the BEST people at ACA – passionate about our sport, our athletes, and our programs on and off snow. They will be key to creating the relationships and partnerships with PTSOs, suppliers, sponsors, resorts, sports institutes and donors required to fuel our success.
Photo: Trevor Philp
OUR AMBITIONS (2015-2018) We have: > Earned the reputation as “best in class” by our stakeholders - we are an organization people are proud to be a part of and/or partner with > Grown sponsorship and philanthropic revenue by 5% year-over-year and we have “money in the bank” > Established an ACA endowment fund
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COACH DEVELOPMENT: DEVELOPING LEADERS AT ALL LEVELS OF OUR SPORT
What we mean: We understand that in order to attract, develop and retain great athletes in our system, we need the best coaches and sport leaders at every level. Athletic success and podium performances are directly linked to coaching excellence. We will work to move beyond the status quo to improve the current curriculum through enhanced technology and training tools, making it easier for PTSOs to deliver to provincial teams, clubs and ski schools respectively. We will focus on identifying, recognizing and rewarding the best coaches in our country – for their leadership, ethics and technical skills. We will look for ways to create mentorship opportunities for the best coaches and a career pathway that makes coaching at the provincial and national level an attractive career.
OUR AMBITIONS (2015-2018) We have: > Successfully evolved the relationship with the Canadian Ski Coaches Federation (CSCF) > The coach Gold Medal Profile is the standard by which we evaluate, develop, select and recognize the best coaches in Canada > A coach succession and career pathway that is coordinated to put the best people in the best roles at the club, provincial and national level > Formalized and implemented a system wide coach mentorship program > A world-class coaching development curriculum and learning program > Developed CSCF Ski Cross modules for levels 2 and 3 > Top Canadian coaches in our high performance programs that are recognized worldwide as “best in class”
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HIGH PERFORMANCE ATHLETE DEVELOPMENT: DEEPEN THE PIPELINE
What we mean: We have an opportunity to better “connect the dots” on the athlete pathway between our provincial U14, U16, FIS and national team programs. We will find a way to increase our funding to our national teams – especially our development programs. We will plan for the re-establishment of a women’s dedicated speed team with a goal to establish a standalone team by 2018. We will measure our athletic performance based on critical international performance benchmarks. We will study and replicate best practices in Canada to accelerate the pathway to podium opportunities for all our targeted athletes. We will develop stronger plans for alpine, para-alpine and ski cross to deepen the development pipeline of athletes in these disciplines.
OUR AMBITIONS (2015-2018) We have: > Found opportunities to create synergy and efficiency in managing three High Performance programs Alpine: > 21 World Cup podiums, 3 World Championship medals, 3 Olympic medals > A women’s national speed team > Next generation of racers: 12 World Junior podiums > A sustained development team Para-Alpine: > 10 World Championship medals, 9 Paralympic medals > Develop World Cup and Paralympic podium contenders for both men’s and women’s teams > A strong athlete recruitment program > World class equipment, research and innovation program for sit ski Ski Cross: > 2 Olympic medals, 2 World Championship medals, 30 World Cup podiums, 2 Ski Cross Overall titles, 1 Nations Cup > The next generation of racers: 4 World Junior podiums > A development team program that is centralized, staffed, funded and supported by a talent ID program
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ALPINE CANADA ALPIN 2015-16
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ALIGN PTSO/ACA RELATIONSHIP: WORKING BETTER TOGETHER
What we mean: We have an opportunity to create stronger relationships. We believe it starts with collaborating and improving the way ACA works with its provincial partners. Together we can connect the broader alpine ecosystem. We believe there is an opportunity for us to “lean into” the conversation in a new way – meeting faceto-face more often, clarifying who does what and solving some of the biggest challenges we all face developing athletes, coaches and high performance teams. We will improve communication, trust, and mutual respect to strengthen the business practices in our sport. We have created clarity beyond the conversation through contracts or co-created memorandums of understanding. We are driven by a desire to leverage co-created opportunities to attract aspiring ski racers, find promising athletes and coaches, and share in their athletic develop and podium success along the way.
OUR AMBITIONS (2015-2018) We have: > More athletes staying within each age category of our system through to provincial teams > Created educational pathways and partnerships to enable those elite athletes who want to train and study to remain in the sport > Transparency and understanding of the value ACA creates with membership fees, insurance premiums and other financial arrangements > An ACA/PTSO program that recognizes those coaches and clubs who adhere to the national standards for safety, coach excellence and athlete development at each stage of the pathway > A fully coordinated race competition calendar that includes a National Championships series for the following age groups U16, U18, U21; including Whistler Cup and Topolino > Implemented a plan for continued success for both Para-Alpine and Ski Cross supported by shared PTSO programming > A PTSO-YTP (yearly training plan) review process integrated as an ACA/PTSO collaboration tool for year-over-year high performance program improvement planning province to province
Photo: Candace Crawford
s t r at e g i c p r i o r i t y
IN SUMMARY CANADA IS A WORLD LEADER IN ALPINE, PARA-ALPINE AND SKI CROSS RACING
Our ambitions are bold. ACA is leading the creation of an “ALL IN” culture in alpine sport – we work together. We are driven by our shared passion for the sport and shared vision that Canada can and should be recognized as a world leader in Alpine, Para-Alpine and Ski Cross. We are proud to contribute to the development of world-class athletes who are internationally ranked, respected, and rewarded in competition. We build partnerships and relationships that work. Together we have deepened national pride for our athletes: when they win, we all celebrate together! We take pride in knowing that our collective contributions create “the best”. We have developed the best coaches, technical support staff and leaders nationally and provincially, who partner with resorts,
clubs, suppliers and sports institutes to create ideal training environments, working collaboratively to develop high caliber athletes who consistently perform in all domestic and international events. We are properly funded and have created a business model that is sustainable and invests in growing our high performance programs. Our sustained podium performances foster a love of ski racing, attracting aspiring young ski racers and families into ski programs and clubs coast-to-coast. We will measure our success against all our strategic priorities and we will hold ourselves accountable to achieve our goals. Most importantly, we must achieve success at major international competitions if we are to be a leader in alpine, para-alpine and ski cross racing.
For the full 2015 - 2018 strategic plan, visit: alpinecanada.org/our-vision-and-mission
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d e v e lo p m e n t
DOMESTIC PROGRAMS & COACHING 22
ALPINE CANADA ALPIN 2015-16
Former World Cup coach Dusan Grasic leads ACA Domestic Sport initiatives. Dusan Grasic leads ACA’s domestic ski racing development, including working on high-performance athlete and coaching initiatives in partnership with provincial and territory ski associations. Grasic is also responsible for current domestic ACA programs, such as Snow Stars and Rising Stars. Our focus is on developing strong and sustainable domestic athletic programs for athletes and coaches, capable of achieving success at international levels of competition. In July 2015, Alpine Canada Alpin completed the acquisition of the Canadian Ski Coaches Federation (“CSCF”). As a result, ACA now provides certification and professional development to more than 7,000 members across Canada in alpine, para-alpine and ski cross racing programs. ACA’s focus is to create and promote premier coaching at all levels of ski racing within the system. Former CSCF Managing Director, Peter Goodman, has joined ACA in the position of Director Coach Education Transition to ensure a seamless transition of operations.
“Great working relationships, active
participation of athletic and coach education programs, and a sound road map for the future – this is how ACA and all provinces are moving forward together to achieve success on the world stage. dusan grasic
KEY MILESTONES FROM 2015/16 > Hired Director, Sport Domestic to lead the ACA domestic leadership and development effort > Repatriated coaching development with formal integration of the Canadian Ski Coaches Federation into ACA > Initiated and conducted NSO/ PSO meetings to develop operational agreement
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Committee to guide review and renewal of the curriculum > Launched a new Snow Stars mobile app as a resource tool for entry level coaches > Run World Cup coach interface at the Lake Louise World Cup event > Collaborate with PSO’s on coach development initiatives (gliding start modules and SX modules)
SYSTEM DEVELOPMENT KEY GOALS
The ACA strategic plan lays the foundation for strong national leadership in domestic development with objectives to: > Grow the athlete pipeline to the national team > Integrate athlete and coach development as part of ACA’s core mandate > Build a more collaborative relationship with PSOs to better align our business and athletic practices
> Collaborate with PSOs on development of ACA/PSO operational agreements to align all aspects of the business of ski racing > Develop a 4-year race and event calendar > Execute a renewed partnership agreement with the Canadian Ski Instructors’ Alliance, highlighting the importance of working together for common goals
ATHLETE PIPELINE > Increased collaboration and communications with PSO head coaches and athletic directors to align athletic programs > Manage Rising Stars training camps with PSOs to provide accelerated training opportunities > Lead the Youth Olympic Games project (two podium results in 2016; ski cross and alpine) > Manage World Junior Championships team (three podium results in 2016) > Lead and organized Team Canada for the Whistler Cup > Lead and organize Team Canada for the Topolino project
Clockwise from top left: Marie-Michèle Gagnon analyzing her course inspection. Erik Guay and coach Burkhard Schaffer.
COACHING EDUCATION > Formed ACA Coaching Advisory
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s h o w c a s e 2015-2016
CANADIAN EVENTS RECAP AUDI FIS LAKE LOUISE ALPINE SKI WORLD CUP In November, the world was once again welcomed with open arms to the kick-off World Cup speed events Nov. 28, 2015 (Men) and Dec. 4-5 (Ladies). Incredible weather conditions made this year’s event one for the record books, with full resort operations due to record snowfall and favourable temperatures that brought droves of fans out to watch and cheer on the Canadian team. A huge thank you and congratulations to the Winterstart Events organization team and all the volunteers for their tireless efforts in executing a world-class World Cup event over the two weeks of training and competition. The top Canadian results were Erik Guay (10th in downhill) and Larisa Yurkiw (7th in downhill).
AUDI FIS NAKISKA SKI CROSS WORLD CUP
In January, the best ski cross racers in the world (77 athletes from 15 countries) descended upon the Nakiska Ski Area in beautiful Kananaskis Country for the 4th annual Audi FIS Nakiska Ski Cross World Cup. ACA hosted over 15 journalists for an up close look at the World Cup track, learning about the ins and outs of ski cross racing, which provided fantastic media coverage for the race and for our competing athletes. The top Canadian results were Marielle Thompson (gold medal) and Brady Leman (bronze). After the World Cup event, the next generation of World Cup superstars took to the slightly adjusted World Cup track for a series of NorAm races. This opportunity allowed these athletes to compete on the biggest, fastest and most challenging track they experienced all season. The top Canadian results during this NorAm were: Brittney Phalen (gold medal, race No. 2), Kristofor Mahler (1st gold medal, race No. 1) and Kevin Drury (gold medal, race No. 2).
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ALPINE CANADA ALPIN 2015-16 2015 / 2016
2016 SPORT CHEK CANADIAN CHAMPIONSHIPS
The U18 Sport Chek Canadian Championships took place at the Georgian Peaks Ski Club and Toronto Ski Club in Collingwood, Ont., Feb. 23-26. Athletes from across Canada competed for the coveted title of Jr. Canadian Champion in both slalom and giant slalom disciplines. U18 Sport Chek Canadian Champions 2016 Jr. Canadian Champion – Overall: Laurence Huot (Que) / Henry Luel (Ont) 2016 Jr. Canadian Champion – Giant Slalom: Frederique Le Roux (Que) / Max Kirshenblatt (B.C.) 2016 Jr. Canadian Champion – Slalom: Laurence Huot (Que) / Liam Wallace (Alta) The 2016 Sport Chek Canadian Championships Ski Cross took place in Smithers, B.C., March 19th. Canadian athletes from both the World Cup and Next Gen teams were on hand for the National Championships, creating an electrifying environment for all. The 2016 Sport Chek Canadian Championships for the alpine and para-alpine athletes took place in Whistler Blackcomb, B.C. on March 22-29, 2016. 2016 Sport Chek Canadian Champions – Ski Cross Marielle Thompson / Chris Del Bosco 2016 Sport Chek Canadian Champions – Alpine Downhill: Valérie Grenier / Morgan Pridy Super G: Marie-Michèle Gagnon / Manny Osborne-Paradis Alpine Combined: Candace Crawford / Trevor Philp Giant Slalom: Marie-Michèle Gagnon / Trevor Philp Slalom: Marie-Michèle Gagnon / Phil Brown 2016 Sport Chek Canadian Champions – Para-Alpine Visually Impaired Category – Slalom: Mac Marcoux Standing Category – Slalom: Alana Ramsay / Braydon Luscombe Sitting Category – Slalom: Landon Mcgauley
Clockwise from top left: Brady Leman reaching for the finish line; BJ Marcoux guides brother Mac; ValĂŠrie Grenier going for a flight.
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media & exposure
MARKETING INITIATIVES
IN THE NEWS The 2015-16 season was an exciting year for media coverage, maximizing visibility of ACA across a variety of outlets.
Media results garnered by Canadian print and digital outlets covering ACA specific stories & results from June 2015 - March 2016
BROADCAST
CBC City (Breakfast Television – Calgary and Toronto) CP24 CTV (Canada AM) Rogers Sportsnet Ski Television TSN Shaw
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Pre-season media coverage saw athletes on top-tier morning shows including CTV Morning Live, Breakfast Television and CP24, in lifestyle publications like Chatelaine and Best Health, and in national newspapers including the National Post. In-season result-based coverage garnered impressions across national and local outlets including print, online, radio and television. ACA leveraged local World Cup events at Lake Louse and Nakiska to further profile ACA athletes and introduce readers and audiences to World Cup alpine and ski cross racing. Exclusive post-season athlete interviews were leveraged to continue fostering relationships with Canada’s most esteemed journalists and outlets. This groundwork led to an unprecedented number of articles and impressions profiling ACA and ACA athletes.
HITS
IMPRESSIONS
429,420,612 523 PRINT
Best Health Calgary Herald Canadian Press Journal de Montreal La Presse National Post ParentsCanada S-Magazine Ski Canada The Globe and Mail The Vancouver Sun Toronto Star Toronto Sun
ALPINE CANADA ALPIN 2015-16 2015 / 2016
DIGITAL
Le Devoir Skiracing.com snowsportsculture.com TVA Sports Yahoo! Sportsnet.com RDS.com
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media & exposure
MARKETING INITIATIVES
CAMPAIGNS FALL TEAM LAUNCH EVENT The season kick-off event was held Oct. 28, 2015, in Toronto. The day kicked off with over 10 Canadian media visits, generating stories and content to be used throughout the season. For the first time in history, all ACA athletes from all three teams (alpine, para, ski cross) came together under one roof, to celebrate the season alongside ACA partners, suppliers, donors, government partners, friends and family. The athletes were introduced to the guests in attendance by a fashion show, showcasing the new Helly Hansen and Descente team apparel our teams wore this season.
AUDI DRIVING EXPERIENCE Sixteen ACA athletes with representation across all three teams, hopped into brand new Audi TT vehicles to test the Canadian Tire Motor Park Speedway and their skills at the Audi Driving Experience. From pylon courses to the official race track, athletes brought their ski racing expertise, along with their newly crafted car racing skills to Audi’s high performance R8’s and RS7’s. Audi Canada captured the day and created an event recap video, which was distributed on Facebook, garnering over 650,000 views.
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ALPINE CANADA ALPIN 2015-16 2015 / 2016
Clockwise from top left: Audi Canada President Daniel Weisman and Marketing & Product Director Christian Schueller with the Canadian Ski Team athletes; Dustin Cook celebrates National Ski Day with some upcoming ski racers; Former ACA Chairman Danny Minogue with Kathy Kreiner, 1976 Olympic gold medalist, and Al Raine, former ACA Head Coach and Program Director.
SPORT CHECK EVENT
ACA ALUMNI REUNION
At Sport Chek’s Yonge and Eglinton store in Toronto, six athletes with representation across all three teams, joined over 20 young ski racing fans from the Snow Stars programming for an exclusive up close and personal information event. From ski tuning tips (conducted by Ski Cross Athletic Director – Willy Raine) to dryland training tips, these young fans got to engage with World Cup athletes, asking all the questions a young athlete has about a future in high performance sport.
For the first time in many years, alumni from the Alpine Canada Alpin family – from athletes to coaches to staff to trainers – came together in Mont-Tremblant, Que for a star-studded reunion! Alpine legends and event supporters included: Peter Duncan, Kathy KreinerPhilips, “Jungle” Jim Hunter, Nancy Greene Raine, Al Raine, Emily Brydon, Russell Goodman, Michael Culver, Larry Nardone and Rhoda and Rhona Wurtele. The alumni event was a collaboration of celebrating our history, as well as an opportunity for alumni to give back to the ski racing community and help support Canada’s next generation of Development Team athletes, through an exciting live auction. In conjunction with the annual Legend’s Classic race held by the Canadian Ski Hall of Fame & Museum, alumni from all eras celebrated the sport of ski racing at one of Eastern Canada’s most popular ski resorts.
SPORT CHEK NATIONAL SKI DAY PRESENTED BY CIBC Sport Chek National Ski Day, presented by CIBC is an annual national initiative driven by Alpine Canada Alpin, along with our corporate and campaign partners, promoting and celebrating the sport of skiing as a family driven, great value activity everyone can enjoy during the cold winter months in Canada. On January 9th, 2016, Canadians from coastto-coast participated in National Ski Day at eight partner resorts, raising over $30,000 for ACA’s high performance programming. With over 2.5 million Canadians reached via social media, as well as our #NationalSkiDay hashtag trending across Canada throughout the day, ski fans embraced and participated like true ambassadors of our sport.
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media & exposure
MARKETING INITIATIVES
2016 CANADIAN SKI RACING AWARDS The 2016 Canadian Ski Racing Awards recognized Canada’s top athletes in alpine, para-alpine and ski cross racing, as well as deserving coaches and volunteers who have shown outstanding dedication and commitment to the sport. Over 20,000 Canadians participated in voting for their favourite athletes, and over 75 nominations were received for coach and volunteer of the year, profiled on the awards website: www.acaawards.org. The independent Awards Committee, chaired by former World Cup champion Emily Brydon (B.C), selected the winners based on specific criteria developed prior to the launch of the awards. Other committee members include ACA alumni Kelly Vanderbeek (Alta.) and Julien Cousineau (Que.), along with Shannon Sullivan (Ont.), Joanna Magee (Alta.) and Gordie Bowles (B.C.). “It was an exciting and inspiring inaugural year for the Canadian Ski Racing Awards. There were a lot of fantastic nominations and applications across all categories, which all deserve merit and recognition,” said Brydon of the engagement from the ski racing community.
This year’s Canadian Ski Racing Awards, presented by Helly Hansen, recognize the following individuals for their passion, dedication and contributions to ski racing in Canada:
VOLUNTEER OF THE YEAR
Jennifer Voss, Hemlock Valley, B.C. Jennifer Voss is a highly dedicated volunteer at the club level, volunteering for countless U16 races, taking on everything from gate judging, hand timing, race office duties and everything in between. Voss also makes time to be the race administrator for the Whistler Cup speed events, and help train and mentor the race administrator for the 2016 BC Winter Games.
COACH AWARDS
Male Coach of the Year Francis Royal, Quebec City, Que. Francis Royal was selected based on his determination and perseverance as a coach. His passion for ski racing constantly pushes athletes to improve. He is a mentor and coach to all his athletes and exemplifies the standard in coaching excellence.
“The volunteers are the backbone of the sport we love so much and the coaches empower athletes to develop, grow and achieve amazing accomplishments throughout their careers.” -
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emily brydon , awards committee chair .
ALPINE CANADA ALPIN 2015-16
Photo: Marielle Thompson with CIBC Executive Vice President & Chief Commercial Officer, Stephen Forbes.
Female Coach of the Year Danielle Robson, Whistler, B.C. Based out of Whistler, B.C., Robson raced at the provincial and Nor-Am level before shifting her focus to coaching. Robson’s calm demeanour and ability to create a fun and focused team environment has been shared at all levels of ski racing.
ATHLETE AWARDS
Male Alpine Athlete of the Year Trevor Philp, Calgary, Alta. Trevor Philp exemplifies an athlete that has showed continued improvement and promise throughout his career on the Canadian Alpine Ski Team. This season, Philp achieved several career accomplishments, qualifying for second runs in giant slalom, slalom and alpine combined races. Philp achieved a career-best 14th-place finish in the Kitzbühel slalom in January.
Female Alpine Athlete of the Year Larisa Yurkiw, Owen Sound, Ont. Larisa Yurkiw (Team Larisa) has been crowned Canada’s speed queen this season, landing on the podium a total of three times, including two second-place finishes and a third-place finish. Yurkiw’s success on the circuit put her in third-place in the overall downhill FIS World Cup rankings.
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media & exposure
MARKETING INITIATIVES ATHLETE AWARDS
Male Ski Cross Athlete of the Year Christopher Del Bosco, Montreal, Que. Veteran ski cross athlete, Chris Del Bosco, proved experience can be the key to success, ending the season with a handful of podiums and trophies to add to his collection. Del Bosco had a total of five podium finishes, finishing second overall in the World Cup ski cross rankings and returned to the podium at the X Games, finishing in third-place.
Female Ski Cross Athlete of the Year Marielle Thompson, Whistler, B.C. Olympic gold medalist, Marielle Thompson, returned back to the 2015-16 season after an injury last year and picked up right where she left off, capturing four first-place finishes and a total of six podiums. Thompson ended the season ranked in the number two spot overall for female athletes on the World Cup ski cross tour.
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ALPINE CANADA ALPIN 2015-16 2015 / 2016
Minogue Award of Excellence Jack Crawford, Toronto, Ont. Canadian Development Team athlete, Jack (James) Crawford received a $10,000 grant for winning the Minogue Award of Excellence for his achievement as a development athlete. Crawford’s performance in the Nor-Am races and at this year’s FIS Junior World Ski Championships highlight his promise as a force to be reckoned with on the World Cup circuit in years to come.
Male Para Alpine Athlete of the Year Mac Marcoux (Guide: BJ Marcoux), Sault Ste. Marie, Ont. This dynamic sibling duo made a splash last year on the IPC World Cup circuit and continued to prove their dominance again by securing the Crystal Globe in both downhill and super-G. Guided by brother BJ Marcoux, Mac landed on the podium a total of nine times this season.
Female Para Alpine Athlete of the Year Alana Ramsay, Calgary, Alta. Alana Ramsay’s breakout season was culminated by seven podium-finishes across slalom, giant slalom and super-G races. This season was the first time Ramsay landed on the World Cup podium, showing consistency race after race, and ending the season ranked third overall in the standing category.
Builder Award The Builder Award is extended to the late Eddie Creed (1921-2015) for his esteemed accomplishments and contributions to ski racing in Canada. Creed’s philanthropic endeavours and investment in the Nancy Green Ski League, along with this dedication to the ski community, make him a legacy in our community. Eddie was the Chairman of the Board for Alpine Canada from 1968 through the 1971 season, significantly strengthening the organization under his stewardship. ACA bestows this award to Creed for his contributions to our program over the years, helping to build the organization to the success it is today.
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win with alpine canada alpin
DOMESTIC CONTEST SERIES
Photo: ACA athlete Trevor Philp with Mike Wiegele contest series winners!
THE ‘WIN WITH ALPINE CANADA ALPIN’ CONTEST SERIES LAUNCHED TO KICK-OFF THE SEASON, BRINGING FANTASTIC CONTESTING AND PRIZING TO SKI RACING FANS.
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ALPINE CANADA ALPIN 2015-16 2015 / 2016
Two levels of contests were developed, whereby fans could simply submit their entry via Instagram or via a higher-engagement level contest on Facebook. Lucky fans walked away with a signed team helmet, an Oakley goggle prize pack and experiences with the Resorts of the Canadian Rockies, Mike Wiegele Helicopter Skiing and Helly Hansen.
e-commerce
BUY THE GEAR. WEAR IT PROUDLY. JOIN THE TEAM.
Alpine Canada Alpin launched a new online store that showcases a wide range of products connecting back to our programs.
Visit shop.alpinecanada.org
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k o r e a 2018 a n d b e y o n d
FUNDRAISING PODIUM CLUB + YOUNG GUNS
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ALPINE CANADA ALPIN 2015-16 2015 / 2016
THE PODIUM CLUB IS A DEDICATED FUNDRAISING CAMPAIGN THAT PROVIDES CRITICAL FINANCIAL RESOURCES TO OUR OLYMPIC, PARALYMPIC, AND WORLD CUP CHAMPION ATHLETES. The donors of the Podium Club – along with the Young Guns program which funds the national development team – are directly supporting our current and next generation of champions. The financial support from these programs ensures world-class coaches and a comprehensive team of sport science, travel, nutrition, strength, conditioning, and medical experts who will support the athletes and teams in their pursuit of the podium at the 2018 Olympic and Paralympic Winter Games in South Korea. Athletic excellence takes decades. To properly support a multi-year effort like an Olympic cycle, the best kind of support is long-term.
RESULTS FROM 2015-16
WORLD JR. CHAMPIONSHIP MEDALS CRYSTAL GLOBES NATIONS CUP SKI CROSS CANADA YOUTH OLYMPIC GAMES MEDALS
Photo: Valérie Grenier
44 3 3 1 2
WORLD CUP PODIUMS
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k o r e a 2018 a n d b e y o n d
FUNDRAISING
THANK YOU TO OUR GRACIOUS DONORS
ALPINE CANADA ALPIN 2015-16 2015 / 2016
Michael Bannock Beth Webel Donald Archibald Bradley Nullmeyer CATSIMA John Werner Nancy Phillips Talisman Repsol Mark Wiseman John Risley Andrew Fortier Phil Taylor St Mary’s Hospital Blake Hutcheson Eric Boyko Conam Charitable Foundation Eric Tripp
GOLD
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SILVER
BRONZE Perry Spitznagel Dean Prodan Bob Rooney Peter Williams Mark Sherman Ian Griffin Kristina Restagno Connor O’Brien Scott Hutcheson Louis Simon Ménard Serge Laflamme Chris Clark Martha Hall Findlay John Evison Arlene Charton David Kent Timothy Orr Laurel Scott Timothy Anderson The Collombin Family Geoff Heward Olivier Perron Collins Miles Davison The Riddell Family Foundation Trevor Deeley Foundation KPMG RBC Foundation Jamie Wallace Joseph Shlesinger Parish & Heimbecker Limited
Scott McCain Jacquie Prokopanko Jeff Wallace Bill Ainley John Firstbrook Ken Renton Gordon Gibson Jean-Sébastien Monty John Francis Russell Goodman Sarah Ellwood Derek Christie Stephen Lister David Burrows Andy Burgess Fred Losani Max Meier Kevin Greer Eric Lafleche Reid Drury Steve Chisholm Alison Keene Colin Chapin Don James David Spencer Scott Bratt Stephen Chetner Jim Saunders Brian Boulanger Bruce & Sandra Fiell James Kofman Rob Sainsbury Pascal Tremblay
François-Charles Sirois Tim Dattels Anonymous Donor Nova Steel Danny Minogue Chris Slubicki Jill Irving Randy Gillies
WHERE YOUR FINANCIAL SUPPORT GOES
TRAVEL SUPPORT
WORLD-CLASS COACHING
TRAINING
SUPPORT SERVICES
(ski technician, physio, nutritionist, trainer)
EQUIPMENT
Photo: Marie-Michèle Gagnon
DOMESTIC DEVELOPEMENT
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finances
FINANCIAL OVERVIEW
20% 10%
SOURCES OF REVENUE GOVERNMENT SPONSORSHIP
41%
REVENUE
9%
MEMBERSHIP
6%
INSURANCE DONATIONS OTHER
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ALPINE CANADA ALPIN 2015-16 2015 / 2016
14%
9%
84%
of all cash expenses are dedicated to on-snow programs including National Teams & domestic racing events.
6% 7% 11%
EXPENSES
66%
NATIONAL TEAMS DOMESTIC EVENTS* ADMINISTRATION *Events include NorAm Cup & National Championships.
Photo: Kirk Schornstein
SALES
2014-2015 Audited Financial Statement
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fuelling the dream
OUR PARTNERS
THANK YOU TO ALL OF OUR CORPORATE, SUPPLIER AND GOVERNMENT PARTNERS FOR YOUR CONTINUED SUPPORT OF ALPINE CANADA ALPIN. GOLD PARTNERS
CHAMPION PARTNERS
RESORT PARTNERS
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ALPINE CANADA ALPIN 2015-16 2015 / 2016
OFFICIAL PARTNERS
GOVERNMENT PARTNERS
SUPPLIERS
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ALPINE CANADA ALPIN 2015 / 2016