Proposition 2019 Lamborghini Aventador photo:
ACTIVATING
ONLINE CUSTOMERS
Digital Engagement Experts custom content / digital marketing / inventory photography
WICKED WHEELS PROGRAMS
WICKED WHEELS program cost
PROFESSIONAL STUDIO QUALITY PRE-OWNED STUDIO • Increase inventory turns by using curated, high quality automotive photography • Pro photographers, customer digital editing, one stop shop. • Improve ad click through rates
BRAND STUDIO
photo BEHIND THE SCENES ON STIE
• Multi-media content calendar built to keep your brand relevant. • We design it, write it, shoot it and manage all campaigns.
EXPERIENCE STUDIO
STUDIO SERVICES
• Increase staff engagement and retention through employee centered content pieces. • Recognize excellence by sharing with your customers.
MAGAZINE STUDIO • Full service print publishing. • Digital magazine publishing. • World-class editorial.
experience studio
EXPERIENCE "GET TO KNOW" STAFF (Video series)
A recurring video series covering all aspects of the retailer operations could rotate every second week between service, sales and management. The questions posed to the staff will be fun, light-hearted and insightful in order to pull interesting sound bites from the subjects, which would be used as voice over throughout the roughly 2-minute video edit. The b-roll would be realistic with a “fly-on-the-wall” feel in a first-person narrative perspective. The end result would be footage that gives clients and customers a unique perspective on the people of the dealership, with the added benefit of increased employee satisfaction.
Service Profile #1
Management Profile #1
Sales Profile #1
Service Profile #2
CONTENT DISTRIBUTION: • • • • •
Showroom Social channels (FB, IG) YouTube Website (About us page) Newsletter Sales Profile #2
Content Marketing
Management Profile #2
brand studio
BRAND
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WHAT WE DO 1. EVENT COVERAGE Creating customer profile stories and enthusiast content will enhance the dealer brand story. Endless potential for good material at these events.
2. THE SHOWROOM STORY – Videos / Photos Every automotive showroom tells a story ... about the people, experiences and the vehicles. This storyline would explore the beating heart of the showroom.
3. CUSTOMER EXPERIENCE – Videos / Photos Interview, profile and feature customers, past and present, to tell their journey and connection to the dealership and showcase the customer experience.
4. BEHIND-THE-SCENES – POV Content / Videos With a boots-on-the-ground feel, BTW footage could be great content for social. It will feel “anti-corporate” and be lighthearted and fun.
Content Marketing
pre-owned studio
PRE-OWNED
AFTER
WICKED STUDIOS
• • • •
BEFORE
Improved click through rates Professional studio quality images Fully outsourced process Brand recognition
PROBLEMS TODAY • Blurry, out of focus images • Incorrect cropping & angles • Poor, distracting lighting • Cluttered backdrop & floor • Focus is not on the car
Content Marketing
OUR PROCESS 1. 2. 3. 4. 5.
All photographers are trained in our proprietary process. We provide high-resolution photos for all inventory. Capabilities for multiple on or off-site photoshoots / week. Turn-key program: limited logistical support required. Weather proofing and lighting options.
magazine studio
MAGAZINE QUALITY EDITORIAL PRODUCT PROFILES There is no better way to inspire your target market than to communicate with aspirational media. Fresh Air connects our clients’ marketing strategies directly with their consumers through a variety of mediums, with our roots firmly entrenched in print and digital media. With years of experience in print and digital publishing, the Wicked Wheels Media team is well versed in all areas of publishing. Our goal is to enhance a positive aura around your brand.
CONTENT DISTRIBUTION: • • • •
Showroom Customer direct mail Social channels (FB, IG) E-Marketing
Content Marketing
experience studio
ONE STOP
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Effective digital marketing relies heavily on good content. Wicked Wheels have developed a one-stop content marketing solution for automotive dealers. Our top-quality digital content will help you maximize impact and visibility on digital & social channels. 1. CUSTOM CONTENT • High quality still images • Videography • Editorial / Event coverage 2. WEB DEVELOPMENT/MAINTENANCE • Website design, programming, development • Web maintenance and upkeep 3. SOCIAL MARKETING • Social optimization & analytics • Social posting management • Content Calendar development 4. CONTENT BRAND MARKETING • Dedicated digital marketing resources • Professional writers, photogs and videographers
Content Marketing
program cost
FLEXIBILITY PACKAGE #1 (per month)
PACKAGE #2 (per month)
PACKAGE #3 (per month)
VIDEO EDITS – “Get to Know” Series
2
1
1
VIDEO EDITS – “Customer Experience” Series
2
1
1
VIDEO EDITS – Featured Vehicle
2
1
VIDEO EDITS – New Inventory
2
1
VIDEO EDITS – Event Coverage
2
1
VIDEO EDITS – Timeless/historical feature
1
PHOTO STILLS – Staff Portraits
2
1
PHOTO STILLS – Inventory Features
2
1
PHOTO STILLS – Event Coverage
2
1
1
PHOTO STILLS – Showroom Experience
1
WEB/BLOG CONTENT – Staff profiles
2
1
1
WEB/BLOG CONTENT – Customer feature
2
1
1
WEB/BLOG CONTENT – Event feature
2
WEB/BLOG CONTENT – Product feature
2
1
WEB/BLOG CONTENT – Showroom feature
1
1
BEHIND-THE-SCENES – Event edit
2
BEHIND-THE-SCENES – Showroom edit
1
TOTAL CONTENT ITEMS / Month
30
12
7
REDLINE package
REVVING package
IDLING package
4x shoots/ month
2x shoot/ month
1x shoot/ month
CONTENT
Cost
info@wickedwheelsmedia.com
1
OTHER PACKAGES:
1. Vehicle Inventory Photography 2. Website Development 3. Social & Digital Marketing 4. Content Packages (see left)
1
** Content packages can be tailored to
match budget expectations.
content planner
AUTOMOTIVE CONTENT MARKETING
1.5
7
4
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4
DAILY Custom Content Stories
WEEKLY Social Promotions & Posts
MONTHLY Corporate & Brand Content
MONTHLY Video Review Features
ANNUAL Production & Content Shoots
VIDEO: Customer experience, model reviews, staff profiles, showroom. PHOTO: High quality still images of service, dealership, inspirational, event, informative.
Effectively timed release of sponsored and boosted geo-targeted content to Facebook, Instagram, Twitter, LinkedIn and other channels.
Brand release details, promotions, inspirational model stories and/or videos, white paper research projects, etc.
Hosted reviews by a respected and well-known network automotive expert. The reviews would be specific to models and brands that are in line with marketing objectives.
Quarterly Production shoots (2-3 days) to connect with Marketing objectives and priorities. Media deliverables in VIDEO, STILLS, PORTRAITS and REVIEWS.
NEWS: Industry insight or informative story.
360 per year
336 per year
48 per year
48 per year
960 CONTENT PIECES (Annual)
4 per year
content planner
AUTOMOTIVE CONTENT MARKETING
CONTENT PLANNER 2019-2020
April 2019
WEEK 1
WEEK 2
WEEK 3
WEEK 4
WEEK 5
TOTAL
May 2019
June 2019
July 2019
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
WEEK 1
WEEK 2
WEEK 3
WEEK 4
WEEK 5
August 2019
Sept. 2019
Oct. 2019
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
WEEK 1
WEEK 2
WEEK 3
WEEK 4
WEEK 5
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
Nov. 2019
Dec. 2019
January 2020
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
192 annual posts 192 annual posts 192 annual posts 192 annual posts 64 annual posts 128 annual posts
WEEK 1
WEEK 2
WEEK 3
WEEK 4
WEEK 5
February March 2020 2020
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS
3 3 3 3 1 2
WWM benefits
CONTENT THAT ACTIVATES
“
Great content is the fuel for brand storytelling.
photo:
AUDI
assembly line
Production Crew: Photographer Cinematographer Videographer/Editor Producer / Production
Content Marketing
Utlizing a multi-media approach to content production, Wicked Wheels Media becomes the content fuel for all social, digital, print and video channels. With an injection of the magic of storytelling into dealership and OEM marketing plans, the content will complement the marketing efforts and brand through fostering an emotional connection to the customer and enthusiast, enhancing long-term brand loyalty.
contact us
info@wickedwheelsmedia.com
