Wicked Wheels (Media Kit)

Proposition 2019 Lamborghini Aventador photo:

ACTIVATING

ONLINE CUSTOMERS

Digital Engagement Experts custom content / digital marketing / inventory photography

WICKED WHEELS PROGRAMS

WICKED WHEELS program cost

PROFESSIONAL STUDIO QUALITY PRE-OWNED STUDIO • Increase inventory turns by using curated, high quality automotive photography • Pro photographers, customer digital editing, one stop shop.

• Improve ad click through rates

BRAND STUDIO

photo BEHIND THE SCENES ON STIE

• Multi-media content calendar built to keep your brand relevant.

• We design it, write it, shoot it and manage all campaigns.

EXPERIENCE STUDIO

STUDIO SERVICES

• Increase staff engagement and retention through employee centered content pieces.

• Recognize excellence by sharing with your customers.

MAGAZINE STUDIO • Full service print publishing.

• Digital magazine publishing.

• World-class editorial.

experience studio

EXPERIENCE "GET TO KNOW" STAFF (Video series)

A recurring video series covering all aspects of the retailer operations could rotate every second week between service, sales and management. The questions posed to the staff will be fun, light-hearted and insightful in order to pull interesting sound bites from the subjects, which would be used as voice over throughout the roughly 2-minute video edit. The b-roll would be realistic with a “fly-on-the-wall” feel in a first-person narrative perspective. The end result would be footage that gives clients and customers a unique perspective on the people of the dealership, with the added benefit of increased employee satisfaction.

Service Profile #1

Management Profile #1

Sales Profile #1

Service Profile #2

CONTENT DISTRIBUTION: • • • • •

Showroom Social channels (FB, IG) YouTube Website (About us page) Newsletter Sales Profile #2

Content Marketing

Management Profile #2

brand studio

BRAND

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WHAT WE DO 1. EVENT COVERAGE Creating customer profile stories and enthusiast content will enhance the dealer brand story. Endless potential for good material at these events.

2. THE SHOWROOM STORY – Videos / Photos Every automotive showroom tells a story ... about the people, experiences and the vehicles. This storyline would explore the beating heart of the showroom.

3. CUSTOMER EXPERIENCE – Videos / Photos Interview, profile and feature customers, past and present, to tell their journey and connection to the dealership and showcase the customer experience.

4. BEHIND-THE-SCENES – POV Content / Videos With a boots-on-the-ground feel, BTW footage could be great content for social. It will feel “anti-corporate” and be lighthearted and fun.

Content Marketing

pre-owned studio

PRE-OWNED

AFTER

WICKED STUDIOS

• • • •

BEFORE

Improved click through rates Professional studio quality images Fully outsourced process Brand recognition

PROBLEMS TODAY • Blurry, out of focus images • Incorrect cropping & angles • Poor, distracting lighting • Cluttered backdrop & floor • Focus is not on the car

Content Marketing

OUR PROCESS 1.

2.

3.

4.

5.

All photographers are trained in our proprietary process.

We provide high-resolution photos for all inventory.

Capabilities for multiple on or off-site photoshoots / week.

Turn-key program: limited logistical support required.

Weather proofing and lighting options.

magazine studio

MAGAZINE QUALITY EDITORIAL PRODUCT PROFILES There is no better way to inspire your target market than to communicate with aspirational media. Fresh Air connects our clients’ marketing strategies directly with their consumers through a variety of mediums, with our roots firmly entrenched in print and digital media.

With years of experience in print and digital publishing, the Wicked Wheels Media team is well versed in all areas of publishing. Our goal is to enhance a positive aura around your brand.

CONTENT DISTRIBUTION: • • • •

Showroom Customer direct mail Social channels (FB, IG) E-Marketing

Content Marketing

experience studio

ONE STOP

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Effective digital marketing relies heavily on good content. Wicked Wheels have developed a one-stop content marketing solution for automotive dealers. Our top-quality digital content will help you maximize impact and visibility on digital & social channels.

1. CUSTOM CONTENT • High quality still images • Videography • Editorial / Event coverage 2. WEB DEVELOPMENT/MAINTENANCE • Website design, programming, development • Web maintenance and upkeep 3. SOCIAL MARKETING • Social optimization & analytics • Social posting management • Content Calendar development 4. CONTENT BRAND MARKETING • Dedicated digital marketing resources • Professional writers, photogs and videographers

Content Marketing

program cost

FLEXIBILITY PACKAGE #1 (per month)

PACKAGE #2 (per month)

PACKAGE #3 (per month)

VIDEO EDITS – “Get to Know” Series

2

1

1

VIDEO EDITS – “Customer Experience” Series

2

1

1

VIDEO EDITS – Featured Vehicle

2

1

VIDEO EDITS – New Inventory

2

1

VIDEO EDITS – Event Coverage

2

1

VIDEO EDITS – Timeless/historical feature

1

PHOTO STILLS – Staff Portraits

2

1

PHOTO STILLS – Inventory Features

2

1

PHOTO STILLS – Event Coverage

2

1

1

PHOTO STILLS – Showroom Experience

1

WEB/BLOG CONTENT – Staff profiles

2

1

1

WEB/BLOG CONTENT – Customer feature

2

1

1

WEB/BLOG CONTENT – Event feature

2

WEB/BLOG CONTENT – Product feature

2

1

WEB/BLOG CONTENT – Showroom feature

1

1

BEHIND-THE-SCENES – Event edit

2

BEHIND-THE-SCENES – Showroom edit

1

TOTAL CONTENT ITEMS / Month

30

12

7

REDLINE package

REVVING package

IDLING package

4x shoots/ month

2x shoot/ month

1x shoot/ month

CONTENT

Cost

info@wickedwheelsmedia.com

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OTHER PACKAGES:

1. Vehicle Inventory Photography 2. Website Development 3. Social & Digital Marketing 4. Content Packages (see left)

1

** Content packages can be tailored to

match budget expectations.

content planner

AUTOMOTIVE CONTENT MARKETING

1.5

7

4

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4

DAILY Custom Content Stories

WEEKLY Social Promotions & Posts

MONTHLY Corporate & Brand Content

MONTHLY Video Review Features

ANNUAL Production & Content Shoots

VIDEO: Customer experience, model reviews, staff profiles, showroom.

PHOTO: High quality still images of service, dealership, inspirational, event, informative.

Effectively timed release of sponsored and boosted geo-targeted content to Facebook, Instagram, Twitter, LinkedIn and other channels.

Brand release details, promotions, inspirational model stories and/or videos, white paper research projects, etc.

Hosted reviews by a respected and well-known network automotive expert. The reviews would be specific to models and brands that are in line with marketing objectives.

Quarterly Production shoots (2-3 days) to connect with Marketing objectives and priorities. Media deliverables in VIDEO, STILLS, PORTRAITS and REVIEWS.

NEWS: Industry insight or informative story.

360 per year

336 per year

48 per year

48 per year

960 CONTENT PIECES (Annual)

4 per year

content planner

AUTOMOTIVE CONTENT MARKETING

CONTENT PLANNER 2019-2020

April 2019

WEEK 1

WEEK 2

WEEK 3

WEEK 4

WEEK 5

TOTAL

May 2019

June 2019

July 2019

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

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FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

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FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

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FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

WEEK 1

WEEK 2

WEEK 3

WEEK 4

WEEK 5

August 2019

Sept.

2019

Oct. 2019

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

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FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

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FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

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FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

WEEK 1

WEEK 2

WEEK 3

WEEK 4

WEEK 5

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

Nov. 2019

Dec. 2019

January 2020

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

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FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

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FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

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FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

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FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

192 annual posts 192 annual posts 192 annual posts 192 annual posts 64 annual posts 128 annual posts

WEEK 1

WEEK 2

WEEK 3

WEEK 4

WEEK 5

February March 2020 2020

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

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FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

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FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

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FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

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FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

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FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

FACEBOOK INSTAGRAM TWITTER SPONSORED CORPORATE WEB ADS

3 3 3 3 1 2

WWM benefits

CONTENT THAT ACTIVATES

“

Great content is the fuel for brand storytelling.

photo:

AUDI

assembly line

Production Crew: Photographer Cinematographer Videographer/Editor Producer / Production

Content Marketing

Utlizing a multi-media approach to content production, Wicked Wheels Media becomes the content fuel for all social, digital, print and video channels.

With an injection of the magic of storytelling into dealership and OEM marketing plans, the content will complement the marketing efforts and brand through fostering an emotional connection to the customer and enthusiast, enhancing long-term brand loyalty.

contact us

info@wickedwheelsmedia.com