Powder Road Show 2019-20

Presents Blake Jorgenson photo by

POWDER ROAD SHOW

video / photography / blogs / social media takeovers / print By a team of world-renowned ski content producers

content strategy

PHOTOGRAPHY

VIDEO

* Hundreds of images * Pre-packaged gallery * License-free usage (lifetime)

* 2x 3-min turn-key edits * 1x 30-sec edit * Extensive B-Roll footage

photo by

Blake Jorgenson

SOCIAL * Instagram Takeover * FaceBook Stories * Daily Posts

DESTINATION CONTENT SWEET SPOT * All media assets delivered within 5 days

DIGITAL * Edited blog story * Best-of social post * Image gallery

introducing

POWDER ROAD SHOW Content is KING. Quality Content is EMPEROR. Ski resorts and operations have no shortage of content. Uploads and submissions by members and skiers & riders is a staple for most social and digital feeds. But how much of this content is high quality? Meaning, shot by professionals OF professionals. This content will properly reflect the values and offerings of your resort through quality content.

Our crew consists of the highest level professional skiers, mixed with the the best-of-the-best content providers. It’s

photo by

Blake Jorgenson

a simple model and will provide you with multi-media content that will have a long shelf-life even in this age of instant gratification.

PROGRAM OUTCOMES

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Video Edits Provide turn-key edits and engaging trailers and midlength ski videos for immediate or delayed release.

Video Content Significantly expand resort video content with high quality b-roll from ski filmers (rights free).

Image Assets Action, lifestyle, resort and candid photography from the industry’s best ski and lifestyle photographers (rights free).

Social Media Enhance the Social Media activity @ ski resorts with live & engaging posts from interesting and relevant ski pros.

photo by

Paul Morrison

“

I have yet to find someone who can keep up with me ... it’s really annoying.”

Pro skier/Ski Coach/Fitness Instructor/Apres Authority

Sherri Harkin (top); Paul Morrison; Robin O’Neill (bottom)

SKI PRO @CLAIRECHALLEN

inset photos:

host team

> Host / Writer

Serious ripper, serious funny bone problems Endless magazine covers and publications worldwide... countless smiles that go on for days. This action model and former racer-turned-coach is in love with the mountains, and they love her back. Her elegant writing style matches her skiing. You will feel her excitement for all things “mountain” as you sit on the chairlift or in the heli, and yes, you may have a hard time keeping up with her on the slopes.

host team

> Host / Writer

SKI PRO @LARISAYURKIW

photos by

Paul Morrison

“

Skiing means skiing with me ... there’s lots of time for social on the chairlift.”

Former World #3 (yes, for real) / Host / Realtor / Pro Speaker

She’s very fast, likes groomers, can shred nearly everything Being one of the fastest skiers on the planet has some perks ... seeing the world, keys to various cities (ahem, Zermatt), jackets and helmets bearing your autograph, groupies, etc. And being a fierce competitor on the World Cup tour also means you’ve likely seen the best and have a standard and appreciation for all things ski.

production team PHOTOGRAPHER

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Skiing provides infinite options to a photographer’s journey.

PAUL MORRISON

@paulmorrisonphotography Legendary Photographer / Master of Light / Fact Enthusiast / Hot Tub Expert

PHOTOGRAPHER

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PRODUCER / EDITOR

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Shooting for me is more than a moment; it’s an emotion.

Our crew injects passion, humour and a lot of hard work into creating content.

ASHLEY BARKER

GORDIE BOWLES

@ashleybarkerphotography Adventure seeker / Surfer / Snowboarder (oh yeah, and world-class photographer)

@gordiebowles

Ski Editor / Writer-Blogger / Producer

CINEMATOGRAPHER

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Creating content is about showcasing the subject in its true & real form.

ROGER CARRY @rogercarry

Adventure Filmer / Cinematographer

program details

POWDER ROAD SHOW 1. Resort & Heli / Cat ski operations.

2. Any skiing you’d like to showcase we can do it: Powder, trees, steeps, groomers ...

3. Tastefully coverage of après (F&B) and lifestyle aspects.

4. Resort ski coverage based on expressed interest of resort marketing.

5. Experiential activities.

6. Local or resort personality profiles.

7. Event coverage: Festivals, Comps, Interski, etc.

TYPICAL PROGRAM Crew of 3-4: Host/Writer, Photographer, Cinematographer 3

photos by

Paul Morrison

* Budget dependent on ground logistics * Social media activity and posting on site, live. * Digital media delivered within 2 days * All media assets delivered within 5 days

photo by

Blake Jorgenson

contact us

POWDER ROAD SHOW info@freshairpublishing.ca