P R O D U C T I O N S
I N T R O D U C E S
FRESH GIVING A new perspective and approach to fundraising and the ART OF GIVING
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FOR
A
GOOD
CAUSE!
The Art of Giving WHAT WE KNOW — Fundraising is hard!! — It is difficult to get mind share from new and existing donors. — Millennials have a different set of values to those of previous generations. — Brand recognition and engagement needs to be a core strategy. — The giving vs value decisions are changing in society. — Referral marketing is key to success.
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FOR
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CAUSE!
Making a Difference WHAT WE BELIEVE 1. We believe in giving as a fabric of our society and we want to help
NPO’s tap into new sources of revenue.
2. We believe that the giving landscape is changing as are the behaviors
of those that give.
3. We believe that not for profit organizations are seeing challenges with
historically successful fundraising channels such as direct mail and
need to be creative and nimble.
4. We think different. Our background is corporate strategy, marketing,
branding and technology. We offer a new perspective.
5. We believe we can make a difference. 3
FOR
A
GOOD
CAUSE!
Awareness & Revenue HOW WE CAN HELP 1. Generate significant net new revenue from high quality publications. 2. Lock in recurring revenue for the organization. 3. Increase brand awareness in the home of givers. 4. Initiate referral marketing through gifting program. 5. Offer sponsors an additional awareness channel. 6. Add knowledge and value to the lives of givers. 7. Help you stand out from the crowd.
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FOR
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CAUSE!
Solution: Fresh Giving INTRODUCING “FRESH GIVING” 1. Premium quarterly magazine offered for an annual subscription. 2. Four (4) Lifestyle editions: • Food – Healthy eating, recipes • Active – Exercise & physical health • Adventure – Travel • Calm – Mental health and strength 3. Customized look & feel for your brand. 4. Sponsor awareness and spotlights. 5. Own real estate in the donors home. 6. Build awareness amongst donors friends and family. 7. No up-front costs. Revenue share on all sales. 8. Revenue split with Charity or NPO. 5
FRESH GIVING I N T R O D U C E S
BC Cancer Magazine Celebrating healthy living, good company and family with inspiring and uplifting stories that promote a healthy & active lifestyle.
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S P RI NG I SS U E
L ET ’S
C R E AT E !
Magazine The BC CANCER MAGAZINE series will feature stunning and engaging highlevel editorial created by the best content providers. The stories will range in focus from food & cooking, to health & wellness, mindfulness and active living.
S U MME R I SS U E
BC CANCER MAGAZINE Exclusively for BC Cancer Foundation Donors
Food
24 INSPIRATIONAL DISHES FROM AROUND THE WORLD
THE
ISSUE
SUPPORTING BC CANCER FOUNDATION
The goal of the program is to generate new dollars to BC CANCER FOUNDATION through new revenue streams and existing donor channels to make a significant impact in donation revenue.
FAL L I SS U E
WI NT E R I SS U E
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VO LU M E # 1 : Fo o d I s s u e
BC CANCER MAGAZINE Exclusively for BC Cancer Foundation Donors
Food
24 INSPIRATIONAL DISHES FROM AROUND THE WORLD
THE
ISSUE
Cover
PREMIUM QUALITY
Perfect bound, high-quality paper and texture.
BRAND PRESENCE
The cover will represent the Foundation’s brand.
CUSTOM TAILORED
Image options and a custom look and feel.
SUPPORTING BC CANCER FOUNDATION
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BR AND
STO RYTE LLI N G
The Food Issue INSIDE FRONT COVER Message from BC Cancer Foundation representative, outlining the values and initiatives of the foundation.
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BR AND
STO RYTE LLI N G
The Food Issue INSIDE BACK COVER The inside back cover can highlight and celebrate the BC Cancer Foundation donors.
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BR AND
STO RYTE LLI N G
The Food Issue BACK COVER The back cover is one of the most visible and important pages within a magazine. This space could be used to recognize sponors or highlight upcoming events. It could also be used as a rotating full page ad for top level sponsors.
BC CANCER MAGAZINE Exclusively for BC Cancer Foundation Donors
Food
24 INSPIRATIONAL DISHES FROM AROUND THE WORLD
THE
ISSUE
SUPPORTING BC CANCER FOUNDATION
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ED ITO R IAL
S E C TI O N S
The Food Issue EDITORIAL The publication will feature inspirational dishes from around the world, including stunning photography and rich editorial.
OTHER TOPICS: – 50% recipe features – Master Chef profile – Kitchen essentials – Family cooking feature
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ED ITO R IAL
&
STO RYLI N E S
24+
ORIGINAL RECIPES for HEALTHY EATING 13
PRO D U C T ION
P LA N N E R
About the Publishers:
P R O D U C T I O N S
Issue Theme
Publication Date
Issue #1: The FOOD Issue (Spring)
April 2019
Issue #2: The ACTIVE Issue (Summer)
August 2019
Issue #2: The ADVENTURE Issue (Fall)
October 2019
Issue #2: The CALM Issue (Winter)
December 2019
Fresh Air is a publisher and content production company, specializing in consumer brands with aspirational lifestyle media. Fresh Air has produced over 150 custom publications since 2009, including Harley-Davidson’s HOG Magazine, Inspired Cooking, Indochino Times, S-Magazine, Fit to Ski book, GolfTown Magazine, MatchPoint and Sporting Life Magazine. The publications range in focus from: fashion, cooking, lifestyle, travel, sport, outdoor adventure, business and consumer. In 2016, Fresh Air produced Inspired Cooking, a charitable cookbook for Inspire Health. The book was a smashing success both in terms of sales, fundraising and feedback on the overall product. See: inspiredcooking.ca
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FOR
A
GOOD
CAUSE!
Fresh Giving Approach WHAT WE DO — Creative design and art direction, writing, editing, content sourcing, photography. — Marketing messaging and social advertising. — Print and package all copies. — Transaction management and reporting. — Postage and distribution.
WHAT YOU DO — Approve custom designs and content. — Engage your donors by sharing contact lists, etc. — Communicate with your stakeholders. — Build awareness with donors, sponsors, volunteers and employees. — Receive a cheque equal to 45% of sales each quarter from Fresh Air. 15
P R O D U C T I O N S
THANK YOU
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