BC ALPINE SKI ASSOCIATION
STRATEGIC PLAN 2018 – 2022
WHO WE ARE
BC Alpine Ski Association (not-for-profit) is the governing body of alpine ski racing in British Columbia. In over 60 years of operations, BC Alpine has participated in the development of thousands of skiers, including many who have achieved success at the World Cup and Olympic levels. Our vision is to inspire skiers for life and develop world-class athletes. The organization now supports more than 30 clubs, 6,000 members, 8,000 volunteers, and directly employs seven fulltime staff. Operations are enabled by a $1.8M budget raised through membership fees, corporate sponsorship, government grants and donations.
VISION Inspire skiers for life and develop world-class athletes.
This plan clarifies the vision, mission, values and primary goals for BC Alpine from 2018 through 2022. Each year our Operational Plan will be created based on information and feedback from club visits, surveys, race events, the level of ski racing in the province and the overall financial picture.
MISSION To lead and govern the sport of Alpine Ski Racing in BC, to provide leadership and structure for our clubs to deliver high quality, sustainable and affordable programming and to communicate the competitive, recreational and lifestyle benefits of ski racing to the community.
This Strategic Plan represents the foundation for BC Alpine’s key objectives and goals for a four-year period. Development of athletes will be achieved using the Long Term Athlete Development (LTAD) model as a guideline. BC Alpine will offer programs at every level outlined in the LTAD to meet the goals set out in this plan.
VALUES Fun
Passion
Safety
Teamwork
Excellence
Leadership
The values of BC Alpine define everything that we do. The Operational Plan reflects these values and those of its ski clubs across the province.
STRATEGIC GOALS
GOAL 1 Maintain a strong profile and increase the vitality of alpine ski racing in B.C. Measurable Goals: 1. A club in every ski community in B.C. 2. Strong, modern & recognizable brand. 3. Comprehensive media plan to ensure visibility and consistent brand recognition 4. 2,000+ Alumni members by 2022.
STRATEGIC GOALS
GOAL 2 Provide leadership in the delivery of high quality coaching & officiating in B.C. Measurable Goals: 1. All annually licensed coaches enrolled in Professional Development. 2. 400 registered coaches in BC (40% female). 3. 150+ active & trained Level 2 officials.
STRATEGIC GOALS
GOAL 3 Be the “go to� sport for developing athletic excellence Measurable Goals: 1. Highest provincial representation on the national ski team. 2. Three in top-10 at Nor-Am races. 3. Three in top-15 at U16 Nationals. 4. 40% growth in skiers from NGSL to Masters.
STRATEGIC GOALS
GOAL 4 Increase financial viability Measurable Goals: 1. Maintain balanced financial performance. 2. 60% increase in annual revenue from sponsorship and fundraising initiatives. 3. Two new revenue streams by 2022.
OBJECTIVES The main objectives and strategic goals will be executed through the following priorities:
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1. Athletes * Implement the new LTAD. * Develop the best ski racers in Canada. * Athletes on DEVO/CAST. * Focus on fair play, anti-doping, respect in sport and equality. * Attract new skiers and ensure retention.
2. Ski Areas * Ski racing club in every ski community. * Official training centers in the province. * Sufficient hill space for every club to run their programs. * Good cooperation and standing with all ski areas and Canada West Ski Areas Association.
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3. Events * Events contribute to retention of athletes and attract new members. * Athletes participate in safe, fair, efficient and fun events run by competent clubs and volunteers. * Build a race calendar based on the LTAD, taking travel time and cost into consideration.
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4. Coaching * Every coach in the province is familiar with the LTAD. * All athletes are given the opportunity to participate regardless of their long-term goals in ski racing. * All clubs have implemented the Responsible Coaching Program.
OBJECTIVES The main objectives and strategic goals will be executed through the following priorities:
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5. Education * BC Alpine delivers high quality coaching education at all levels, independent of, or in cooperation with Alpine Canada. * BC Alpine has developed and implemented a plan for training officials and volunteers. * BC Alpine targets talented coaches and provides professional development opportunities.
6. Financial * Have strong and attractive properties for partners. * BCST is financially competitive and has the financial resources to develop the best athletes in the province to the DEVO and CAST level. * BC Alpine runs a responsible budget that reflects the strategic plan and shows an overall surplus from 2018-2020.
7. Interaction * BC Alpine is a leader among the provinces. * BC Alpine leads and supports all member clubs. * BC Alpine communicates, aligns & cooperates with ACA . * Good standing with Viasport, Sport BC, Provincial Government & other stake holders * BC Alpine’s values are reflected in all decisions made by employees and volunteers.
8. Alumni * Increase engagement & involvement of BC Alpine’s alumni community. * Every club in BC represented by an alumni. * Alumni involvement in fundraising iniatives.
ROAD MAP The following shows the check points on the path to fulfilling the strategic goals and objectives as outlined in this document.
Step One
FEEDBACK: Based on feedback from the Board of Directors and membership, a draft Strategic Plan will be presented at the Fall 2018 Annual General Meeting.
DELIVERY: Review “check-point” to evalutate the progress of Strategic Plan with all key stakeholders, parents, coaches and members.
COMPLETION: Nov. 15, 2018
COMPLETION: March 15, 2020
Step Two
Step Three
Step Four
Step Five
FEEDBACK: BC Alpine staff will collect feedback on this Strategic Plan from all clubs, stakeholders and Board of Directors.
IMPLEMENTATION: The 4-year Strategic Plan will commence in November 2018, with ongoing targets throughout the cycle, including after Year 1.
ANALYSIS: The Strategic Plan will be an ongoing, fluid operation, and during the 2021-22 season we will begin to evaluate its success.
COMPLETION: August 2018
COMPLETION: March 2019
COMPLETION: Feb. 2022
BC ALPINE
CONTACT 403–1788 W Broadway Vancouver BC V6J 1Y1 www.bcalpine.com (604) 678-3070 info@bcalpine.com