Canada’s largest motorcycle magazine for the harley-davidson enthusiast since 1916 ®
2019 MEDIA KIT
HOG MAGAZINE CANADA
REACH MORE THAN
230,000
active and affluent ® Harley-Davidson enthusiasts
With a loyal and passionate readership, HOG® Magazine Canada is the largest motorcycle magazine in Canada. HOG® Magazine Canada is a high-gloss, perfect-bound magazine mailed directly to the members of the Harley Owners Group® (H.O.G.®) across Canada four (4) times per year as part of their membership package. The magazine features readers’ letters and photographs as well as indepth stories about their travels around the world astride their Harley-Davidson® motorcycles. HOG® Magazine Canada is designed to unite the H.O.G.® family across Canada, providing a vehicle for members to share their experiences and passion for their Harley-Davidson® motorcycles.
Editorial Content
Rally Round-ups / Riding Tips / Enthusiasts Road Trips / Pitstop / Readers’ Gallery
Circulation & Distribution
Household Income Less than $50,000 $50,000-$74,999
68,000
copies printed, mailed to H.O.G.® members across Canada
4x
14% 22%
$75,000-$99,999 $100,000-$149,999 $150,000 or more
28% 25%
About Harley-Davidson® In 1903, four young men created the first Harley-Davidson® motorcycle and an experience that is loved the world over more than 110 years later. Famous for its heavyweightmotorcycles, Harley-Davidson has created a worldwide brand based on its tradition and distinctive designs. Harley-Davidson® Canada celebrated 100 years of operation in Canada in 2017 on the same year of the countries 150th.
11%
Highest Education Level Completed
March, July, October, December
High School Trade School College
68 pages
plus cover, perfect bound
University Graduate
Distribution by Province
30% 15% 30% 20% 5%
Audience Snapshot Average Age
Status
Education
52 75% post-secondary 70% married education
300 6,100 8,400 2,150
1,500 13,500
9,800 Ottawa
2019 Media Kit
3,600
British Columbia Alberta Saskatchewan Manitoba Ontario Quebec Atlantic Canada Territories
Aussi disponsible en francais / Also available in French HOG.COM
2019 HOG PRINT ADVERTISING RATES RATES (NET)
*4X
1X
2X
Half page
$3,750
$4,250
$4,500
Full page
$7,200
$7,500
$7,400
Double-page spread
$12,240
$12,750
$12,580
Inside front cover
$8,280
$8,625
$8,510
Inside back cover
$8,280
$8,625
$8,510
Specs Binding: Perfect bound Printing: Web offset Colour / screen: CMYK, 200 line Ad sizes: Each PDF must have crop marks included and with at least 0.125 in bleed Type area: Ensure that all type is at least 0.25 in away from the trim edges. Art: Photoshop TIFF or high-resolution JPEG, 300 pixels/inch at actual size in CMYK colour mode. – Vector EPS files: All fonts must be converted to curves/paths and the file in CMYK mode. – FTP upload information will be provided.
*best value
SPACE / MATERIALS DEADLINES DEADLINES
MARCH 2019 (HOG 048)
JUNE 2019 (HOG 049)
OCT. 2019 (HOG 050)
DEC. 2019 (HOG 051)
Publish date
March 1, 2019
June 1, 2019
Sept. 1, 2019
Dec. 15, 2018
6 weeks prior
6 weeks prior
6 weeks prior
6 weeks prior
Space hold
Artwork
SPREAD AD (DPS)
FULL PAGE
Trim: 15.75 in (w) x 10.5 in (h)
Trim: 7.875 in (w) x 10.5 in (h)
Payment All invoices are released on publication date and are due within 30 days. For more info, contact info@freshairpublishing.ca.
CONTACT US HOG® Magazine Canada is published by: Harley-Davidson Canada LP 100 New Park Place, Suite 330, Vaughan, ON www.harley-davidson.com
The magazine of the H.O.G.® experience 2019 Media Kit
Sales: Dustin Woods dustin@freshairpublishing.ca Editorial: Gordie Bowles gordie@freshairpublishing.ca
HOG.COM