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Introduction
The strategic communications plan is designed to identify the needs, goals and expectations for the Department of Communications and Marketing. This plan focuses on strategic initiatives to effectively interact with community members, drive the development of internal communications policies and improve the overall effectiveness of the City in meeting the needs of the public.
This plan will lay the foundation for future policies and programs and will be a dynamic document reviewed and updated annually in response to ongoing assessment and evaluation. Communication changes daily and it is important that the City of Weatherford utilize this document to appropriately engage with key stakeholders.
As a result, the strategic plan identifies key audiences for the City of Weatherford and determines the appropriate communication platforms. We understand that with technological advances, our public is demanding information faster and we must develop a plan that addresses the public’s communication needs. Communication is the first step toward improving and maintaining the organizational relationships, fostering new partnerships and facilitating responsible City management.
Our goal is to implement this policy as a resource for City management, City Council and City employees to utilize as decisions are made in regard to the future of the City of Weatherford. We hope this plan serves as a catalyst for providing communication that is timely and accurate for our citizens, visitors and partners.
Sincerely,
The single biggest problem in communication is the illusion that is has taken place.
