Current State of Affairs

Current State of Affairs in Communications and Marketing

The Department of Communications and Marketing was reinstated in January 2015 with one full-time position under the direction of City Administration. Immediate steps were taken to improve and broaden the City of Weatherford communication efforts to effectively communicate with key constituents.

Since 2015 the department has expanded to include in-house creation of videos for PSA and urgent notices for the community. The redesign of Experience Weatherford (see more below) and the city website (www. weatherfordtx.gov), creation of the city Annual Report, maintaining multiple accounts and pages across six social media platforms (Facebook, Twitter, Instagram, Nextdoor, LinkedIn and YouTube) and well as maintaining memberships with the Texas Association for Municipal Information Officers (TAMIO).

In 2016, the department built and orchestrated the creation of a new tourism campaign known as Experience Weatherford (www.experienceweatherford.com). The campaign brought a new tourism website, travel search engine for hotel/motel reservations and business partner program. Allowing the city to work with the chamber to promote local businesses. The expansion of the website also brought forth a food and lodging focused mobile application to feature local restaurants in the hands of citizens and visitors.

Staffing was also increased in 2016 with the addition of one new full-time position (Communications and Marketing Coordinator). Growth is still continuing into the 2023 year with the expansion to increase video and graphic capabilities for the department.